2017 BOS PRESENTATION 10 23 17 VISIT PHOENIX.PPTX
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Maricopa County Board of Supervisors October 23, 2017 FY 2016-2017 Contract Performance Michael Mooney Executive VP & COO About Visit Phoenix… § We are the only Maricopa County CVB that serves and markets all of the county (and beyond) § Our longstanding partnership with MC (over 20 years) allows this to occur. § One-stop for our clients versus dealing with multiple jurisdictions. § FY16-17 Operating Budget: $16.4M § Interesting to note that we finally passed our pre-recession peak (2008/2009) in real dollars. § FY17-18 Operating Budget: $16.6M § Over 50 FT employees plus a pool of approximately that many serving in the convention registration pool. Visit Phoenix “Core” Functional Areas Convention/Group Meeting Sales & Services Marketing Tourism/Travel Industry Sales Communications/PR Membership 2017 NCAA Final Four Hotel Impact 2017 NCAA Final Four Greater Phoenix* Hotel Impact Friday 3/31 – Monday 4/3 • Occupancy increased 6.44% over same 4-day period in 2016 • ADR increased 47.32% over same 4-day period in 2016. • RevPar increased 56.4% over same 4-day period in 2016. *Phoenix-Metro hotel market includes more than 64,000 hotel rooms at more than 460 properties. Data Source: STR Inc. Weekly Hotel Reports Data Source: STR Inc. Weekly Hotel Reports Data Source: STR Inc. Weekly Hotel Reports 2017 NCAA Final Four Phoenix Submarket RevPar % Change over prior year Friday 3/31 – Monday 4/3 Submarket 4-Day Average RevPar Increase Phoenix-West 118% Phoenix-Airport 66% Black Canyon 65% Phoenix-Central 59% Scottsdale 54% Tempe 45% Mesa 43% Southeast/Chandler 37% Data Source: STR Inc. Weekly Hotel Reports Final Four Arizona Hotel Impact Friday 3/31 – Monday 4/3 • Occupancy increased 4.75% over same 4-day period in 2016 • ADR increased 34.8% over same 4-day period in 2016. • RevPar increased 40.9% over same 4-day period in 2016. *Arizona hotel market includes more than 114,000 hotel rooms at more than 1,140 hotel properties. Data Source: STR Inc. Weekly Hotel Reports Arizona Incremental Hotel Room Revenue Gain over same 4-days in 2016: $18.3 million State tax on hotel stays = 5.5% Total incremental Hotel Room Revenue Tax Gain = $1 million+ Data Source: STR Inc. Weekly Hotel Reports Final Four STR compared the Friday through Monday of the past six championship weekends with the baseline average of every other weekend in the host market for the prior year. Contract Performance Summary July 1, 2016 – June 30, 2017 FY 16-17 Performance to Contract Goal District Metrics July 1, 2016 – June 30, 2017 Unique Leads & Room Nights Booked Convention Services and Tourism Unique Lead Distribution by District District Services Leads Tourism Leads 1 207 443 2 284 907 3 367 1070 4 48 164 5 811 1144 TOTALS 1717 3728 Notable Media Placements Trade (Meeting) Publications Newspapers/Blogs Association News The Associated Press BizBash CNN Connect Chicago Tribune Consumer Magazines Corporate & Incentive Magazine Expedia AAA Car & Travel Magazine Facilities & Destinations Food Network Architectural Digest M&C Magazine Food Republic Bella NYC Magazine Meetings Today The Guardian (UK) Chicago Parent Phoenix Business Journal Huffington Post Cosmopolitan Prevue Magazine The Independent (UK) Dallas Voice Smart Meetings LA Times Endless Vacations USAE MSN Food & Travel Magazine (Mexico) New York Times Glamour Orbitz Hemispheres Canadian Outlets The Observer (UK) New Your Lifestyles BC Living Paste Magazine CAA Magazina OC Magazine Plain Dealer Parade Financial Post San Diego Union Tribune Reader’s Digest Guide Petit Fute Seattle Times Just For Canadian Doctors Sherman’s Travel Sunseeker (Allegiant Air) Parents Magazine Wallpaper (UK) Thrillist WestJet Airlines Taste & Travel International Travelocity Toronto Star USA Today The Globe and Mail Wichita Eagle Broadcast/TV Winnipeg Free Press Yahoo! Travel HGTV Travel Channel A Really Conservative ROI Tracked Work with Other Area CVBs Estimated Maricopa County 2016 Travel Impacts •More than $13.2 billion in related travel spending. •Travel spending in MC generated more than $1.097 billion in State and Local Tax Revenues. •MC travel-generated employment: 101,000. Source: Arizona Travel Impact Report from Dean Runyan Associates, prepared for the Arizona Office of Tourism. Thank You!