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Informal Meeting Minutes Monday, October 03, 2016 Board Members 10:00 AM Clint Hickman, Chairman, District 4 Andrew Kunasek, Vice Chairman, District 3 BOARD OF SUPERVISORS Denny Barney, District 1 Maricopa County, Arizona Steve Chucri, District 2 (and the Boards of Directors of the Flood Control District, Steve Gallardo, District 5 Library District, Stadium District, Improvement Districts, Housing Authority of Maricopa County and/or Board of Deposit) County Manager Joy Rich Clerk of the Board "The mission of Maricopa County is to provide regional leadership and fiscally Fran McCarroll responsible, necessary public services to its residents so they can enjoy living Meeting Location in healthy and safe communities” Supervisors' Conference Room 301 W. Jefferson, 10th Floor Phoenix, AZ 85003 BOARD OF SUPERVISORS The Board of Supervisors of Maricopa County, Phoenix, Arizona, convened in Informal Session at 10:00 AM on Monday, October 03, 2016, in the Supervisors' Conference Room, 301 W. Jefferson, 10th Floor, Phoenix, AZ 85003, with the following members present: Clint Hickman, Chairman, District 4; Steve Chucri, District 2; Denny Barney, District 1; Steve Gallardo, District 5. Absent: Andrew Kunasek, Vice Chairman, District 3. Also present: Deb Schaffer, Deputy Clerk of the Board; Maria Ceaglske, Minutes Coordinator; Joy Rich, County Manager; and Michelle Wood, Legal Counsel. PRESENTATION Management and Budget 1. ECONOMIC DEVELOPMENT PRESENTATIONS Presentation regarding FY 2016 Performance and FY 2017 Goals. Mike Mooney, Greater Phoenix Convention and Visitors’ Bureau Todd Sanders, Greater Phoenix Chamber of Commerce (C-49-17-008-P-00) Mike Mooney of Greater Phoenix Convention and Visitors Bureau (GPCVB), stated they are the only entity that is serving and marketing all of Maricopa County and the benefit is that it creates a one-stop location for group meeting planners. He noted the FY16-17 operating budget is $16.4 million, with nearly 100 full time employees on staff. They operate on five core functions: Convention/Group Meeting Sales & Services Marketing of Destination Tourism/Travel Industry Sales Communications/PR Membership Mr. Mooney provided a table indicating the FY 15-16 performance for contract goals. He noted the visits to their website did not meet the intended goal due to a new website launch and printed guides are no longer the choice of most visitors. He provided the number of leads and room nights booked within each district. Informal Meeting Minutes Monday, October 03, 2016 Page 2 of 5 Chairman Hickman asked if the reason for the low number of room nights booked in District 4 is due to the low number of hotels within the district. Mr. Mooney responded that the numbers only reflect numbers booked through GPCVB which is typically group meeting business and the inventory of bookings is very concentrated in the other districts. Chairman Hickman asked if the Renaissance and Wigwam are participants. Mr. Mooney responded they are both participants and key locations in the West Valley but the Renaissance does not always engage with GPCVB on inquiries. Mr. Mooney stated there are just over 1,000 various GPCVB members throughout the county that are utilized while visitors are here. There were 3,251 leads sent out by GPCVB across the districts with tourism leads at 3,259. He presented a pie chart showing a breakdown of membership dues by district at just under $1 million. He briefly touched on notable media placements which contain trade publications, consumer magazines and newspapers/blogs. He stated it is an arm to the Communications/PR portion of their core functions. He gave a short review of the impact of the revenue if CVB was not working in partnership with the County. Mr. Mooney presented a month to month track of GPCVB activity while working with other area CVBs. In 2015, GPCVB had the following estimated Maricopa County travel impacts: nearly $13 billion in related travel spending which generated over $1.052 billion in state and local tax revenues; and 99,210 in travel-generated employment within Maricopa County. The travel industry is an economic engine within Maricopa County. Supervisor Barney asked what the amount is that Phoenix funds GPCVB. Mr. Mooney responded it is just under $9 million with funding coming through the Convention Center and Hotel Bed tax fund which is tax generated and it is not general fund dollars. Supervisor Gallardo stated Maricopa County has a lot to offer and he appreciates the work GPCVB does for Maricopa County. Mr. Mooney stated GPCVB is successful because all their partners, elected officials and everyone involved that continue to work together. He noted a record year and spoke about the effect convention delegates have from year to year. Supervisor Gallardo asked what some of the reasons are for those seeking information on holding an event in the area but decide not to. Mr. Mooney responded key reasons are the elasticity in rates at the hotels and convention centers three years out is undetermined and political/social tensions. Todd Sanders of Greater Phoenix Chamber of Commerce (GPEC), said the GPEC Phoenix Forward was previously focused on Public Policy and Advocacy organization events and programming. Now two additional pillars have been added: Economic Development and Workforce Development. With approximately 80% of new jobs coming from existing companies that is the reason why GPEC chose to get involved with economic development and workforce development. This is a compliment to the work that GPEC has done and continues to do with tax dollars. He presented performance metrics for FY2016 noting the goals versus the actual and expanded on the training portion. Mr. Sanders presented the Business Outreach Summary and stated GPEC also partners with Arizona Commerce Authority (ACA) and City of Phoenix. He gave quick review of the information contained within the document: there were a total of 853 business outreach visits; 695 companies were referred to business-strengthening resources needed to help grow in Maricopa County; 9,883 new jobs were reported with an average salary of $48,000; $479 million payroll was added to the economy. Informal Meeting Minutes Monday, October 03, 2016 Page 3 of 5 Mr. Sanders expanded on the following Industry Leadership Council Priorities and Outcomes: Bioscience o The tech transfer process is a big issue o Capital investment issues o Standardization and reduction of regulatory reporting for small private investors Health Care o There is a shortage of doctors and nurses o The Medical Licensure Compact Policy was created Transportation and Logistics o A primer was created to articulate the need for additional infrastructure investment o Opportunities for high-value projects from the business perspective Advanced Business and Financial Services o Is now a workforce development pillar o Enhance talent pipeline for jobs in the field of cyber security o Risk management and compliance o Financial services He said they are working with their partners to build the following workforce development groups and to help fill needed positions in:: Compliance and Risk Management Construction Cyber Security Financial Services Health Care Supervisor Chucri said risk management and cyber security opportunities seem to be the groups that are difficult to find and keep talent. Mr. Sanders agreed these areas are key positions for large companies, such as insurance, with high levels of data vulnerable to hackers. The workforce development strategy is a three step process: 1. Identification – identify critical occupations and reasons for shortages 2. Skills and Employability – review core competencies, identify gaps in training and development, implement solutions, create workplace learning opportunities 3. Communications & Promotion – develop a collaborative marketing plan, engage industry, serve as a catalyst Mr. Sanders said they are working with the community colleges, universities and community schools to help educate and fill workforce needs. The following is their FY 2017 Focus: 1. Meet or exceed Maricopa County metrics – focus beyond the Phoenix area 2. Regional Business Retention and Expansion Effort – must work together 3. Improved Data Aggregation and Analysis 4. Develop Deeper Business Relationships with Existing Businesses in Maricopa County to Enhance Retention and Expansion 5. Continued Enhancement of Workforce Development Strategies – opportunity for businesses and ability to focus training at Title 1 schools Chairman Hickman asked for a few examples of GPEC working with businesses in expanded workforce and noted construction as a good area in helping younger generations establish trade skills for a lifetime of work. Mr. Sanders stated nearly six construction companies contacted them because they are unable to fill the gaps. Construction is a great path for younger generations as many of them are moving up through the companies and sometimes even working to owning their own business. The financial services industry is another good example as there are not enough individuals passing the Series 7 exam and GPEC is currently in the process of developing a curriculum to assist in filling those gaps. Informal Meeting Minutes Monday, October 03, 2016 Page 4 of 5 Parks and Recreation 2. CENTRAL ARIZONA CONSERVATION ALLIANCE PRESENTATION Presentation regarding the REGIONAL OPEN SPACE CONSERVATION STRATEGIES. (C-30- 17-006-P-00) Kimberlie McCue, Ph.D., Assistant Director, Desert Botanical Gardens Stacie Beute, Conservation Alliance Coordinator, Desert Botanical Gardens Stacie Beute, Desert Botanical Gardens Conservation Alliance Coordinator, presented information on open space. She noted the open space system started in the 1930s and grew to a system of nearly 600,000 acres which are managed by local government. Topographic population maps of the county were presented for the following years: 1975 with a population of 1.3 million, 2010 with a population of 4.3 million containing the same amount of natural resource space for recreation, enjoyment, habitat and ecological services for plants and animals, 2040 population expectation is expected to expand greatly. She noted the regional parks and preserves areas with urbanization. Arizonians value open space as the state’s greatest asset which is why so many people have moved to Arizona and why so many visitors continue to travel to the area. The vision of the Central Arizona Conservation Alliance (CAZCA) is to maintain a sustainable preserve system that supports healthy ecosystems and provides beautiful, safe open spaces for healthy communities. CAZCA is developing regional strategies for open space conservation. The last time it was done was in 1999 with the document known as Desert Spaces: An Open Space Plan for Maricopa Association of Governments. The document is still being used as the backbone for the regional planning process with general plans also being integrated. The following are four challenges and goals of land and habitat conservation: 1. Problem: Land use has changed due to fragmentation, loss of connectivity, degraded soils, increased air and water pollution, reduced ecosystem services; Goal: Have a robust network of habitat blocks and connections to sustain native plant and animal communities. CAZCA developed a Natural Infrastructure Vision by taking the natural assets, mapping it and placing it into a single green infrastructure map. This helps to identify and connect the most valuable landscapes before growth and development begin. 2. Problem: Degradation has diminished habitat quality and aesthetic by staffing and funding challenges as well as impacts from off-trail recreational use, grazing, air pollution and invasive species incursions. Goal: Resolve through restoration practices and best management. Manage and restore open spaces to conserve native biodiversity to enhance positive user experiences and socio-economic benefits. Working on native plant reproduction and employ best management practices on parks through the use of the Visitor Experience and Resource Protection (VERP) framework handbook created by the U.S. Department of the Interior National Park Service. Informal Meeting Minutes Monday, October 03, 2016 Page 5 of 5 3. Problem: Connection with nature is low. People are spending less time in nature and are less likely to preserve it. Spending time in nature increases creativity, curiosity, problem-solving, reduces stress and risk of disease. Goal: Create a public that is connected with the Sonoran Desert and supports its conservation. CAZCA became part of campaign #NatureForAll that is a movement to inspire a love for nature. It was created by International Union for Conservation of Nature (IUCN). They are hosting service days with City and County Parks Departments, citizen science programs and would like to engage into a regional marketing campaign. 4. Problem: Patchwork policy and planning which are often disconnected from data and not reflective of constituent polling. Goal: Regional infrastructure to develop and implement collaborative and sustainable open space management and conservation strategies. This could be done through a voluntary council, digital collaboration strategies or GIS data sharing viewer. Ms. Beute asked the Board for continued support and leadership, support from Planning and Development, recommendation to Maricopa Association of Governments (MAG) for engagement and support, and assistance to implement identified strategies. Supervisor Gallardo asked if there is an educational component to work with the schools and said he also realizes that the youth do not spend enough time outdoors. Ms. Beute responded that education is a key component currently in development for all levels of learning and the marketing strategy is focused on those not getting outdoors at all. 3. EXECUTIVE SESSION Vote to convene in Executive Session to consider items on the Executive Agenda dated October 03, 2016, for Board of Supervisors and relevant Special Districts pursuant to statutory authority listed for each item. Motion to approve by Supervisor Chucri, seconded by Supervisor Barney Ayes: Hickman, Chucri, Barney, Gallardo Absent: Kunasek MEETING ADJOURNED After discussion on the executive items and there being no further business to come before the Board, the meeting was adjourned. _______________________________ Clint Hickman, Chairman of the Board ATTEST __________________________________ Deb Schaffer, Deputy Clerk of the Board