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Informal Meeting Minutes Monday, October 19, 2015 Board Members 10:00 AM Steve Chucri, Chairman, District 2 Clint Hickman, Vice Chairman, District 4 BOARD OF SUPERVISORS Denny Barney, District 1 Maricopa County, Arizona Andrew Kunasek, District 3 (and the Boards of Directors of the Flood Control District, Steve Gallardo, District 5 Library District, Stadium District, Improvement Districts, and/or Board of Deposit) County Manager Tom Manos "The mission of Maricopa County is to Clerk of the Board provide regional leadership and fiscally Fran McCarroll responsible, necessary public services to its residents so they can enjoy living in healthy and safe communities.” Meeting Location Supervisors' Conference Room 301 W. Jefferson, 10th Floor Phoenix, AZ 85003 BOARD OF SUPERVISORS The Board of Supervisors of Maricopa County, Phoenix, Arizona, convened in Informal Session at 10:00 AM on Monday, October 19, 2015, in the Supervisors' Conference Room, 301 W. Jefferson, 10th Floor, Phoenix, AZ 85003, with the following members present: Steve Chucri, Chairman, District 2; Clint Hickman, Vice Chairman, District 4; Denny Barney, District 1; Andrew Kunasek, District 3 (entered late); Steve Gallardo, District 5. Also present: Constance Copeland, Deputy Clerk of the Board; Lori Medaris, Minutes Coordinator; Tom Manos, County Manager; and Michelle Wood, Legal Counsel. PRESENTATION Office of Management and Budget 1. PRESENTATION REGARDING THE GREATER PHOENIX ECONOMIC COUNCIL Presentation regarding the Greater Phoenix Economic Council. Chris Petroff, Greater Phoenix Economic Council Margery Brown, Greater Phoenix Economic Council Economic development update by Greater Phoenix Economic Council. (C-49-16-004-P-00) Margery Brown introduced Chris Petroff who oversees business development with the Greater Phoenix Economic Council (GPEC). Mr. Petroff briefly explained key metrics and deliverables for FY 2015 that illustrates GPEC’s progress to encourage economic growth for the County and Greater Phoenix area. These metrics included: Payroll Generated (million) $332.31 Average Salary $52,908 High Wage/High Skill $67,423 Job Creation 6,281 High Wage/High Skill 3,303 Entry Level 2,978 Emerging Technology Assists 14 Prospects Generated 259 International Prospects 48 Informal Meeting Minutes Monday, October 19, 2015 Page 2 of 6 Mr. Petroff provided a review of the statistics for the first quarter of FY 2016 that illustrate the Council is exceeding the contract goals for most of the year-to-date metrics. He explained there are six key locates (companies that are locating in the Greater Phoenix area) with an additional six pending an announcement within the next 45 days. He outlined a number of strategies the Council is working on that include the following: Corporate 100 o Accelerates efforts to profile and establish relationships with the region’s top employers not headquartered in Arizona. Community Partnership Program o Works with the economic development teams and community leadership to enhance strategies that are specific to each community’s markets. o Meets with community leadership to understand the value propositions the community wants to sell nationally. o Works with community leadership to develop strategies that will bring companies to that community that caters to the workforce and helps develop a more diverse workforce. ExecuTours o Brings Fortune 500 site selectors into the Greater Phoenix market so these selectors can learn about the area’s labor and value propositions. o Provides an opportunity for leadership to meet with CEOs directly by holding events targeting CEOs. This program also uses events such as the Waste Management Phoenix Open Golf Tournament and baseball spring training games so that these CEOs are able to experience the Greater Phoenix area from a different perspective. Sales Missions and Roadshows o The team travels nationally and internationally to meet with companies and share the Greater Phoenix area value propositions. Currently there have been 24 sales missions made thus far in FY 2016. o Roadshows provides the opportunities for the GPEC teams and stakeholders to travel outside the Greater Phoenix area into other markets. The purpose of these trips is to identify key traits and attributes of competitive markets and how competitive markets work against the Greater Phoenix area markets. International Business Development o Expands efforts in Canada (Toronto, Vancouver and Montreal) and in the United Kingdom, France and Germany. o Grows relationships with SelectUSA and international site selectors. o Continues to host delegations from target countries and industry clusters. o Coordinates with the Governor’s office. o Refreshes and re-examines strategic country strategies, with added emphasis on leading regional technical clusters of interest. o Completes International Competitive Analyses o Refreshes the international toolkit California Business Development o Increases travel into strategic California markets to meet with key corporate decision makers. o Expands the digital brand presence within key California markets. o Expands digital leads generation efforts within key California markets to supplement business development. o Attends and speaks at key tech-centric conferences. o Pushes media into key California markets around recent locate and expansion announcements in Greater Phoenix. o Targets consultative messaging into top 50 California tech companies o Refreshes Metro-Comparison and all other CA marketing materials Informal Meeting Minutes Monday, October 19, 2015 Page 3 of 6 Mr. Petroff commented on the Ambassador Program explaining there have been four events in FY 2016 that included the President, the Federal Reserve Board and approximately 250 ambassadors engaging with GPEC. Margery Brown explained their two core functions – business attraction and competitiveness. There are a number of strategies on the way, such as the redesign of brochures and website. GPEC has contracted with a national firm to increase its media outreach including the Wall Street Journal, Reuters and TheStreet.com. Ms. Brown reviewed strategies being implemented concerning competitiveness that include: Modernizing economic development tools o Enable Tax Allocation Districts in Arizona o Reinstate funding for more effective Arizona job training and workforce programs Presenting a unified message driven by the business community to create pathways for Latino students to excel in the new economy Investing in innovation by supporting research and development consortia She stated that GPEC will continue to work with industry leaders and ensure they are aligned with the Governor’s office, the County, and the cities so that everyone is working toward the same goal. Market intelligence will be focused on advanced electronics and the semiconductor industry. One-half of the proposed interviews with companies in this industry have been completed to date. Ms. Brown explained their Velocity program stating that a key fundraising campaign is underway targeting four or five large companies interested in being founding investors. Supervisor Gallardo asked about the area of renewable energy, specifically the solar industry and projects for the west valley. Chris Petroff responded that most of the industry is manufacturers of solar energy storage such as fuel cells. Advanced manufacturing industry shows promise for the west valley and this industry tends to have a higher labor force and higher wages. The west valley is also very promising as a target for e-commerce. In response to questions from Supervisor Hickman concerning the draw of sporting events and whether manufacturing companies were attracted to Maricopa County, Ms. Brown responded that GPEC works with the Arizona Commerce Authority to jointly target executives visiting during the high profile sporting events. One company referenced in their report specializes in packaging and another in fabrication. Businesses appreciate local governments working with them on elements such as permitting, rezoning, the entitlement process, etc. Businesses also appreciate local governments proposing sites that are “shovel ready.” Ms. Brown added that tax allocation districts would entice more business development to the area. In response to Supervisor Gallardo, Ms. Brown reported that GPEC is working with the Governor for education reform to address the need for an educated workforce. Informal Meeting Minutes Monday, October 19, 2015 Page 4 of 6 2. PRESENTATION REGARDING THE GREATER PHOENIX CONVENTION AND VISITORS BUREAU Presentation regarding the Greater Phoenix Convention and Visitors Bureau. Mike Mooney, Executive VP/COO, Greater Phoenix Convention and Visitors Bureau Economic development update by the Greater Phoenix Convention and Visitors Bureau. (C-49-16- 005-P-00) ~ Supervisor Kunasek entered the meeting ~ Michael Mooney, Greater Phoenix Convention and Visitors Bureau, explained that his organization’s functional areas are as follows, and provided an overview of these functions: Convention Sales and Services Marketing Tourism/Travel Industry Sales Communications/PR Membership Mr. Mooney explained the Bureau acts as the tourism arm for the Phoenix area destination and that convention sales and services accounts for 50% of their outreach. There are two teams that work in this area: The Citywide Sales Team books groups at the Convention Center; and The Hotel/Resort Sales Team books groups at area hotels and resorts. Mr. Mooney provided statistics and figures for these two areas in 2015 and explained the differences in leads and referrals which act as measures of the Bureau’s outreach success. He gave a brief review of the Bureau’s marketing strategies such as a new website and the statistics that indicate the success of those strategies. He also noted the purpose and performance summaries for Tourism/Travel Industry Sales, Media Relations, and Membership. Mr. Mooney commented on a Compression Study that was conducted and provided the following conclusions: Convention & Visitors Bureau (CVB) room night placements bring a number of positive effects on market hotel performance. While a majority of the CVB’s room placement impacts are felt in the downtown Phoenix zone, all zones of the city eventually see positive benefits with increasingly larger CVB-placed room counts. A market wide “sweet spot” in terms of revenue per available room (RevPAR) performance occurs when the CVB places over 2,200 daily rooms. Certain event types provide above average impact to regional hotels. Meetings related to health and medical associations in particular correlate most strongly with RevPAR gains. He concluded by reviewing District Metrics and noted that “destination promotion is an engine of economic development” as stated in a release from Oxford Economics, an independent global economic advisory firm, and it is efficient because there is the ability to pool resources. Chairman Chucri’s emphasized the need to promote all of Maricopa County as diligently as the Greater Phoenix area. Informal Meeting Minutes Monday, October 19, 2015 Page 5 of 6 3. PRESENTATION ON PHOENIX FORWARD Presentation regarding the Phoenix Forward. Todd Sanders, President & CEO, Greater Phoenix Chamber of Commerce Jennifer Mellor, V.P. Program Development, Greater Phoenix Chamber of Commerce Economic development update by the Greater Phoenix Chamber of Commerce. (C-49-16-003-P- 00) Todd Sanders, Greater Phoenix Chamber of Commerce, stated that Phoenix Forward is an endeavor that began over a year ago whose purpose is to grow the economy. He explained that 80% of the new jobs are attributed to companies that are already in the area. Jennifer Mellor, Greater Phoenix Chamber of Commerce, provided an update of their accomplishments of the first six months and their plans for the future: to focus on businesses, discover their key challenges and how they can help these businesses resolve some of the issues. Ms. Mellor reviewed performance metrics and explained that the goal for the coming year is to help businesses reconnect with resources in the community that can alineate problems such as workforce challenges. In the coming year, Phoenix Forward plans to be more focused on the outlying districts using shared information with the City of Phoenix and the Arizona Commerce Authority. Ms. Mellor reviewed what the anticipated growth in the last six months of 2015 and what the average salary will be by industry sectors which included: Industry Sector Average Wage Annually Advanced Business and Financial Services $48,000 Bioscience $62,000 Health Care $53,000 Transportation and Logistics $57,000 She noted that most companies are looking to grow and expand, and appreciate the outreach to these businesses. They often lack knowledge of the business resources available to them and are concerned with identifying a qualified workforce. Ms. Mellor explained the goals for the upcoming quarter that include: Additional metrics defined by industry leadership councils, Regional approach to economic development, and Aligned workforce development strategies through the Phoenix Center for Community Development (PCCD). Board members expressed concerns that the organizations expand their outreach to include the outer areas of the County and also questioned the appearance of discrepancies in the statistics and figures provided by the different organizations presented today. The Board provided suggestions for addressing these concerns such as the Chamber of Commerce and GPEC meet and discover why there are discrepancies in the statistics between the organizations. They also asked for information specific to the west valley that would help gain the interest of out-of-state companies. Informal Meeting Minutes Monday, October 19, 2015 Page 6 of 6 ACTION Clerk of the Board 4. SPECIAL EVENT LICENSE FOR BENT BUT NOT BROKEN Pursuant to A.R.S. § 4-203.02, approve a Special Event Liquor License Application filed by Traci Dianne Thompson for Bent But Not Broken at 1901 North Alma School Road, Mesa, Arizona 85201 to be held on the following dates and times: (C-06-16-183-L-00) Thursday, October 22, 2015 from 6:00 pm to 12:00 am Friday, October 23, 2015 from 6:00 pm to 12:00 am Saturday, October 24, 2015 from 6:00 pm to 12:00 am Sunday, October 25, 2015 from 6:00 pm to 12:00 am. (Supervisorial District 1) Motion to approve by Supervisor Barney, seconded by Supervisor Kunasek Ayes: Chucri, Hickman, Barney, Kunasek, Gallardo 5. EXECUTIVE SESSION Vote to convene in Executive Session to consider items on the Executive Agenda dated October 19, 2015, for Board of Supervisors and relevant Special Districts pursuant to statutory authority listed for each item. Motion to approve by Supervisor Barney, seconded by Supervisor Kunasek Ayes: Chucri, Hickman, Barney, Kunasek, Gallardo MEETING ADJOURNED There being no further business to come before the Board, the meeting was adjourned. ______________________________ Steve Chucri, Chairman of the Board ATTEST: ________________________________________ Constance Copeland, Deputy Clerk of the Board Board of Supervisors / Directors Approved on 1/13/2016.