MADDIES GRANT APPLICATION.PDF

MPAD Non-Continuing Communities Grants
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We at Maddie's Fund want to thank you for your incredible lifesaving work during Maddie's Pet
Adoption Days 2014. in appreciation of your contribution, we are offering a one-time grant for
your organization. To receive these funds, please send us a proposal showing how you plan to
spent this grant. We want you to use the funds in a way that will increase lifesaving, strengthen
your sustainability, and honor the spirit of Maddie.
You can use this following template to write your two-page proposal.
I. Please give us a brief introduction and history of your organization. (1 paragraph)
2. Please give us a description of your proposed project, including the following questions.
(3-4 paragraphs)
a. What is the amount of the grant you are receiving? (If you do not know, please
contact Kelly Shewbridge, Grants Specialist, at shewbridgeamaddiesfund.org)
b. I-low will this project help get more animals adopted?
c. How many adoptions did you do in 2014, and how many more animals will this
project help to get adopted?
d. Is this project a solution to a current problem, or is this a new project that you
would like to implement?
3. What is the proposed budget for your project, including the estimated cost of the project?
How will the funds be used for the project? (1 paragraph)
4. How do you plan to recognize Maddie and Maddie's Fund? (1 paragraph)
5. In addition to your proposal, please submit your 501(c)3 IRS Determination Letter
(unless you are a municipal shelter).
You can send your proposal to grants@inaddiesfund.org . If you have any questions or would
like more details about what we are requesting, please contact Kelly Shewbridge, Grants
Specialist, at shewbridgercijmaddiesfuncl.org or 925.310,5461.

Maricopa County
Animal Care & Control
2500 South 27' Avenue
Phoenix, AZ 85009
Phone: (602) 506-7387 June 21, 2015
Fax: (602) 506-2739
Maddie's Fund
pets.rnaricopa.gov 6150 Stoneridge Mall Road, Suite 125
Pleasanton, CA 94588
Re: Maddie's Adoption Days Grant
Dear Friends,
Maricopa County Animal Care & Control (MCACC) is one of the largest municipal shelters in
the country. In 2014, we provided care for 36,401 dogs, cats, puppies and kittens. We
successfully reunited, adopted or found rescue outlets for 27,339 of those animals. Our
euthanasia numbers continue to decrease and 2014 saw a 20% reduction in euthanasia from
the previous year, Although we are a government entity, our agency receives no tax dollars.
We take pride in our progressive and creative approach to overcoming our challenges.
In October 2014, a community ad hoc task force was formed to review our processes and
identify strengths, weaknesses and areas for improvement. In April, the task force presented
their findings and a list of 35 recommendations with 108 strategies. We have successfully
implemented nearly 50% of the recommendations, but the remaining items involve funding
that we do not have. Your financial support would help us implement several of the
remaining recommendations.
Our designated grant amount is $112,000. You will find we've included many projects that
are minimal in cost. Unfortunately, these are items that are much needed, but often get
passed over for projects that require a more immediate funding response. We believe that
the items listed will not only increase adoptions, but also assist in improving our return to
owner rate.
1. The community task force recommended that we provide better signage in our adoption
locations. Currently, we have no signage to inform customers of our fee schedule for
adoptions and other services. We fear that potential adopters may leave due to frustration
of not knowing adoption pricing or fee schedules.
a. Four (4) 42" LCD monitors with wall mounts — Monitors will be located in the lobbies
of our East and West shelters. Adoption pricing, promotions arid adoptable animals
will be showcased on a rotating basis. Cost includes staff training and installation.
$10,500
Naming opportunity — "This display made possible by Maddie's Fund" (logo)
b. Directional signage at West shelter— In order to assist potential adopters and
customers searching for their lost pets, we'd like to improve directional signage at
our Phoenix location, $3,000

Maricopa County
Animal Care & Control
2323 South 35th Ave.
Phoenix, Arizona 85009
Phone: (602) 506-7387
Fax: (602) 506-2739
c. Three (3) acrylic sign stands —Stands will be placed in the lobby of our shelter
pets ornaticopa.gov locations and our off-site adoption center. Adoption specials, pet of the day and
other announcements will be placed on each sign stand. Two literature pockets will
hold Animal Surrender Questionnaires and Surveys. $1,500
d. Wall mounted acrylic sign stand with brochure holder —To be mounted outside of
Chi Town (West shelter). This area features timid small breed dogs that have been
removed from the general shelter population. Signage is needed to inform potential
adopters of dogs available for adoption. $250
2. As a way to increase adoptions by providing self-service tools and information to our
customers, we are seeking funding for brochures holders, translation services and printing
costs and surface tablets for our customer service staff.
a. Two (2) wall mounted literature racks — Racks will be located in the lobbies of our
East and West shelter locations and will be used to distribute educational
information. Topics include spay/neuter, adoption, services and fees. $500
b. Customer Service "Ambassadors" are new positions added as a result of the task
force. These staff members strive to make everyone's MCACC experience an
enjoyable one. We'd like each Ambassador to have access to our database, email
system and internet so that they can better serve the public. Cost of four MS Surface
Tablets plus service: $7,800,
b. Translation services — In order to better serve our customers, we'd like to provide
educational information in Spanish. The cost for this service is $1,000.
c. Printing costs We are fortunate to have several educational comic books in
Spanish. This type of literature is well received by the Hispanic community and we
have found that the comics appeal not just to children, but the entire family. Topics
include being a responsible pet owner, importance of spay/neuter and preventing
dog bites. The comics are in high demand, but we do not have the resources to print
more. We would also like to distribute these at Maricopa County libraries as part of
their summer reading program. $10,000
Naming opportunity— "Printing donated by Maddie's Fund" (logo)
3. As we work to increase our Return to Owner (RTO) rates, we are requesting funding to
purchase new microchip scanners. These would replace old and broken scanners at both of
our East and West shelters, two (2) clinic locations and for use by our Animal Control Officers
in the field. $15,500
4. Our current mobile adoption vehicle fleet consists of one bus and two vans, all of which
are hand-me-downs from other governmental agencies. In the hot Phoenix sun the vehicle
wraps, which are over ten years old, have burned and faded with many of the sections
virtually unreadable and unrecognizable. The unattractive appearance of the vehicles does
not present a positive image of MCACC or the animals held within. To improve the look of
the vehicles and the perception of the animals they hold, we propose new wraps for the
entire fleet. While it is difficult to project a measurable outcome for this project, we strongly

Maticopa County
Animal Care & Control
2323 South 35th Ave.
Phoenix, Arizona 85009
Phone: (602) 506-7387
Fax: (602) 506-2739
believe it will result in increased adoptions based on the improved marketability and
pets.naaticopa.gov perception of shelter pets originating from MCACC. $16,000
Naming opportunity — "Vehicle wrapping donated by Maddie's Fund" (logo)
5. Currently, we do not have the funding to provide the animals at our East Valley Animal
Care Center (Mesa) with Bordetella vaccines. We are able to provide these vaccines at our
Phoenix location, but would like to administer them to all the dogs entering our Mesa
shelter. This will cut down on the incidents of upper respiratory infections. $18,000 (one
year of vaccines)
6. 10' x 20' Pop-Up canopies (4) — Pop-up canopies are needed for mobile adoption events
and community-wide spay/neuter and vaccination clinics. Many of our events take place in
areas with minimal shade and tents are needed to keep customers (human and animal)
comfortable. $1,500
7. We would like to offer three (3) adoption specials during the next 12 months that will
feature free microchips with each adoption. We currently charge $25 for microchips and
funding would allow us to promote adoptions while at the same time, providing
identification for our shelter animals. $16,200 ($5,400 for each promotion)
8. In the next twelve (12) months we would like to have two (2) Moonlight Muttness
adoption events. These events would be a festival-type of event at our East Valley animal
Care Center in Mesa and will feature adoption specials, free microchips (see item 416), and
extended shelter hours during the event. $10,000
Naming opportunity — Maddie's Fund would be our presenting sponsor for these events.
The total cost for this funding request is $111,750. Not only will the items listed above result
in an increase in adoptions, they will enable us to provide better customer service and help
return pets to their owners. Thank you for the opportunity and your consideration. Please
do hot hesitate to contact me if you have any questions.
Sincerely,
Dr. Rodrigo Silva
Director, Maricopa County Animal Care & Control
Assistant County Manager