ATTACHMENTS RE SAFE ROUTES TO SCHOOL WITH SAFE KIDS WORLDWIDE.PDF

ATTACHMENT A
-

ATTACHMENT B
1.
SAFE
KOS
WORLDWIDE
2.
Safe Kids Buckle UpTM
3.
Safe Kids Walk This WayTM
4.
Safe Kids Ready to R011TM

ATTACHMENT C

2012 Coalition Performance Assessment Tool State
Coalition Number
Purpose: Outline components of Safe Kids Worldwide ' s mode! for a childhood Injury prevention program and provide
coalitions with roadMap for continuous capacity building and improvement.
ANSWERS SCORES
I. Documents and Reports utilized in 2012
Annual Action Plan 0
Strategic Plan
3 Community Needs Assessment - conducted within the last 3 years, 2009 and later 0
4 Meeting Minutes
Decision-Making Team and Coalition Membership Rosters 0
a
Quarterly Treasurer's Reports
ANSWER
III. Coalition structure & lead agency
Does the coalition consist of a diverse collaboration of organizations and individua ls?
How many active coalition members are currently a part of the coalition?
Has the coalition membership met at least six times in the last year? (including conference calls)
is Has the coalition decision-making team met at least four times in the last year? (including conference calls)
11 Are there current bylaws in place that have been approved by coalition membership?
Do materials from the lead organization read Safe Kids is "led by (the lead agency)' and not a "program of [the lead agency.?
12 Does the lead agency provide basic operational support such as email, phone, office space?
ANSWER
IV. Staff/Volunteers
14 How many hours per week of paid staff time is allotted to the coalition coordinator and support staff 0
15 Did the coordinator participate in at least SO% of state meetings/conferences? (select NA if no state coalition or state meetings) 0
lx Does the coalition have 10 or more active community event volunteers? (this may include coalition members)
Do you have designated staff or volunteers dedicated to assisting the coalition in these areas:
0
17 Development/Fundraising
Is Advocacy/Public Policy
19 Media/Communication
0
Administrative Support
21 other: ob function 0
0
22 other: [job function
ANSWER
V. Programs/Outreach/Evaluation
13 How many risk areas or topics lithe coalition addressing with multifaceted programs ? none
24 lathe coalition conducting efforts to reach high risk communities or groups Identified In the community needs assessment?
Do you have materials or programs in languages other than English?
25 How many programs are evaluated by the coalition? none
27 Does coalition adhere to Safe Kids programmatic policies and messaging (except topics where deviations from SKW policy are allowed)
VII. Development (Fundraising)
Other than Safe Kids grants and lead agency support, list funding that the coalition received this year (at least one is required). ANSWER
is Government grant
2.9 Corporate sponsorship
30 Foundation grant
31 Individual donations
0
32 Event donations
ANSWER
VIII. Media/Communication
33 Did the coalition conduct at least two media outreach efforts per quarter (media advisory, press releases, rapid response, interviews)?
34 Has the coalition developed a new media contact in the last year (print, radio, television)?
33 Did the coalition maintain and use social media platforms such as Facebook, Twitter etc. (not including lead agency's profile)
36- Does the coalition adhere to Safe Kids Worldwide branding guidelines? 0
37 Does the coalition use letterhead with an approved Safe Kids Worldwide logo? 0
a
30 Does the coalition communicate with coalition members at least quarterly?
39 Does the coalition have a brochure or other printed material describing the coalition and Its mission?
40 Does the coalition have a Web site?
ANSWER
IX. Advocacy/Public Policy
41 ID) .1hL Axirlit,tt .autreach to public policymakers to advocate for laws or regulations?
42 iiff Ant,nril aderal., state, or local policy maker to any of its Injury prevention community events?
43 rrrntrr llfore a policy making entity, does the coalition communicate with its members to advocate for/against it? 0
44 ••••HHH.ity .(11.scrlbe Initiative
45 11II iiIcribe initiative
45 . :1Lrr ...scribe initiative
14 TOTAL 0%
41:1 l p Fiance

DUE ON OR BEFORE: Friday April 26, 2013
CPAT is a tool to measure annual coalition activity. It is used to help coalitions set direction,
priorities and goals based on the identified areas for coalition improvement.
The CPAT will also assist State Coalitions/Offices and Safe Kids Worldwide to prioritize strategy anc
training efforts toward those areas of greatest need.
Answers should be based on coalition activity from January 1 - December 31, 2012
Questions in RED list coalition compliance requirements.
Questions in BLACK list basic coalition expectation areas.
Questions in GREEN list "exceeds expectations" areas.
Remember: this tool is focused on improvement, and as such, we do not expect perfect scores.
Improvement is an on-going process.
Each white answer cell at the end of the row has a pull down menu listing the answer options.
Click on the answer cell and an arrow will appear. Click on the arrow to reveal to available
response(s), and then click on the appropriate response.
The white boxes outlined in green allow you to write answers as text. While these are not
required, if you select "yes" in the answer column, you must type in text to earn credit for your
answer. If you do not fill in the written response, the coalition will receive no score.
Click on the third tab at the bottom of the page, labeled "definitions" to view the definitions of the
terms used in the CPAT.
Once complete the CPAT should be "saved as" using the following system:
CPAT year, state abbreviation, and then coalition name. For example, a file name would read:
"2012 WV SK Fairmont". Once renamed and saved, send the file to Dan Orzechowski,
dorzechowski@safekids.org, unless you are in a State Office state, in which case, send your CPAT
to your State Director, who will collect the CPATs and send them to SKW. CPATs are due on or
before Friday, April 26, 2013.

Definitions
A multi-faceted, sustainable injury prevention effort that is based on proven interventions and has a with
Comniunity Program a built in evaluation strategy.
Ex. An on-going, evaluated CPS program.
A coordinated activity intended to produce a change in a federal, state, or local law or regultaion that
Advocacy Effort helps protect children by preventing unintentional childhood injury.
Ex. Upgrading a child restraint law or passing a bike helmet use law.
• A one time event that is not part of a larger public health program.
One-time event Ex. Fire safety week (as long as you do not have an on-going fire safety program).
A systematic investigation, including research development, testing and, evaluation designed to develop
Research . or contribute to generalizable knowledge.

ATTACMENT D
SAFE
KOS
WORLDWIDE,.
Brand Guidelines
January 2013


CONTENTS
INTRODUCTION 5 VISUAL ELEMENTS 16 COLLATERAL 30
6 Color Palette 17 Stationery and Business Card 31
OUR STORY Our Paint Box 17 Report 32
One Voice 7 Logo Elements: Brochure 33
Our Mission 7 Introducing D-cons 19 Giveaways 35
About Us 7 Logo Elements: Main 0-cons 20
What We Mean by "Injury" 8 Logo Elements: Suite of D-cons 21 STYLE GUIDE 36
Why We Work Together Typography 22
to Do What We Do 8 Image Style 23 RESOURCES 43
Our Tone 9 Logo Use on
Different Backgrounds
OUR LOGO 10 Logo on Imagery 25
How to Apply: Overview 27
Foundations of the New Logo 11 Visual System: Overview 28
Clear Space and Minimum Size 12
Logo Misuse 13
Logo Lockup: Coalitions and
Member Countries 14
Our Logo Next to Other Logos 15
3

WORLDWIDE T.

INTRODUCTIO
We're excited to present our new logo and brand identity system.
This document includes ways to talk about Safe Kids, the visual elements
of the new system, the governing rules for its use, examples of how it
comes together across sample applications and a style guide to help us
keep writing styles consistent.
These guidelines are designed to help build and protect our brand, and
enable us to maintain a unified Safe Kids expression.

OUR STORY

One Voice
It's important to be consistent when everything from copy for a website to an
communicating about Safe Kids. Here elevator speech.
are a few messages that can help with
Our Mission
Prevent childhood injury.
About Us
When a child dies or is seriously avoided with the right education, decrease in the unintentional injury rate
injured, the lives of families and entire awareness and planning. among children 19 years and younger.
communities are changed forever. Safe Kids Worldwide works with an But losing one child is one too many,
Around the world, a child dies from an extensive network of more than 600 and we don't want any parent to have
unintentional injury every 30 seconds. coalitions In the United States and to endure the loss of a child. That's
• Millions of other children are injured in with partners in 23 countries around why we're calling on everyone to come
ways that can affect them for a lifetime. the world to reduce traffic injuries, together, so we can ensure that all
But these injuries don't have to happen. drownings, falls, burns, poisonings and children around the world have the
The important thing to remember more. Since 1988 when Safe Kids was chance to grow up healthy and safe, and
about preventable injuries is that founded by Children's National Medical do all the great things kids were meant
they're preventable. They often occur in Center with support from Johnson & to do.
predictable ways and can be completely Johnson, there has been a 53 percent
7

What We Mean by "Injury"
When we talk about preventing injuries, But there are simple safety precautions Around the world, a child dies from an
we're not talking about skinned knees, parents and kids can take to ensure that unintentional injury every 30 seconds.
bruised shins and scraped elbows. Those those bumps and bruises don't turn into
are the telltale signs of a curious child, more disabling injuries and deaths. The
exploring the world, pushing limits and vast number of injuries are preventable,
seeking adventure. and they happen far too often.
Why We Work Together to
Do What We Do
We work through coalitions and are first on site to see tragedies; nurses to keeping all kids safe, especially
partners, brought together by a love and doctors who do everything they children who can't afford protective
for children and a commitment to do can to heal and save; public health gear, don't have safe sidewalks or don't
everything we can so children can grow professionals, researchers and educators have informed parents.
up to do everything they can. who work to understand what is This dedication to protect children
We are brought together by shared harming our children and what we can brings us together. Safe Kids Worldwide
heartbreak when children suffer or are do to prevent it; government agencies is not any one aspect of this powerful
lost due to an injury that could have committed to making a difference; coalition of compassion; rather it is the
corporate partners willing to invest in connecting source. Safe Kids is both our
been prevented. solutions; parents and caregivers, doing name and our unifying vision.
We are brought together by virtue of their best each day to protect their
our calling: fire fighters arid police who children; concerned citizens committed
8

Our Tone
Part of the rebranding for Safe Kids equally important to present this we want them to know that when it
is altering the tone we take when information in a way that will resonate comes to keeping their kids safe, they're
communicating with parents and with parents and change behavior. not alone. Our information is both
proven and practical. Here are a few
caregivers. At our core, we are a safety We want parents and caregivers to
organization and we need to be know that we understand raising kids is examples.
steadfast in communicating accurate a tough job. We're not here to lecture or
information that will save lives. It's blame if something goes wrong. Instead,
Some Examples
Instead of: Instead of: Instead of:
Remove pillows, loose sheets or blankets, Never leave your child unattended in a Learn CPR.
stuffed toys, crib bumpers, sleep tub or around any other body of water, Try:
positioners and other soft bedding even if he or she knows how to swim. things to do
New parents have a million
products before putting babies to sleep. Try: but learning CPR should be on the top
Try: Never leave your child unattended of the list. It will give you tremendous
We know that stuffed animals, bumpers around water. We know it sounds harsh peace of mind — and the more peace of
and all those cute accessories make but there is no room for compromise on mind you have as a parent, the better.
a baby's crib seem warm and cozy. this one. Babies can drown in as little as
Unfortunately, they can often do more one inch of water.
harm than good. Soft bedding can block
a baby's airway during sleep. A firm
mattress covered with a tight-fitting crib
sheet is all you need.
9

OUR LOGO
1 0

FOUNDATIONS OF
THE NEW LOGO
The new logo for Safe Kids Worldwide Our logo is child-focused, without being
reflects the ever-evolving strength childish. It includes some elements of
and breadth of our organization. playfulness and fun, After all, we are an
organization all about kids.
Because we work through partnerships, SAFE
our logo is regularly seen next to other By representing the letter "I" as three
logos. The strong, square block of our dots, a whole world of creativity is
new logo stands up well beside partner opened up. What do the three dots
logos, and is graphically easy for other mean? We have our ideas, and every
organizations to include in a row of logos. KOS child we know will make up something
it means to them. The dots can be
Blue has always been the primary color symbolic, expressing essential elements
of our logo. In recognition of our strong WORLDWIDE T. of our work and mission. They can be
foundation built over the past 25 years, used as a base for graphic design. They
that tradition continues. can be bullets in a presentation. Or they
can be, well, just dots.
11

Clear space is the minimum 'breathing Minimum size refers to the smallest
CLEAR SPACE AND room" maintained around our logo. This dimensions allowed for the logo for most
SIZE area should be kept free of graphics, text applications, and may need to be adjusted
MINIMUM and other logos, as well as from the edge to accommodate for specific reproduction
of a layout. To ensure the logo stands methods, such as silkscreen or embroidery.
out, the clear space is equal to % the height The minimum size for most applications i5
of the letter "S:' 0.3: In digital applications, It is 22 pixels.
CLEAR SPACE MINIMUM SIZE
% X — Minimum size for most applications
---- SAFE
0,3" KiDS
Minimum size for digital applications
•
I
---- SAFE
22px K:DS
WORLDWIDE ____WOITLLAME"
INt
— Ax
12

The Safe Kids logo must be used consistently
LOGO MISUSE and correctly to build recognition and equity.
This page shows examples of improper uses
of the logo.
Do not distort Do not change colors Do not allow the logo to
outside of guidelines print at a low resolution
K:
WORLDWIDE„
Do not use more than one Da not add
Safe Kids logo at the same time surrounding text
FE
SAFE SAFE
KOS KO'S •
WORLD WI TM
WORLDWIDE TM KANSA
If you are attending the conferenCe,
or would like to learn more about
13

Our coalitions and member countries will
LOGO LOCKUP each have a distinct logo to identify them.
Below are examples of the application of
COALITIONS AND
the lockup.
MEMBER COUNTRIES
COALITIONS SAFE SAFE
SAFE
KIDS KIDS
KIDS
ST. LOUIS METRO
MISSOURI KANSAS CITY
MEMBER SAFE SAFE
COUNTRIES SAFE
KIDS KIDS
KIDS
UNITED ARAB WORLDWIDE
MEXICO
EMIRATES .±qJLri-K'
A Member Of
SAFE
KIDS
Child Accident Prevention Foundation of Australia WORLDWIDE-.
14

The general rule of thumb for co-branding Below are some examples. It's a bit tricky,
OUR LOGO NEXT your materials is to provide equal visual but use your best judgment.
TO OTHER LOGOS weight among the logos on the page.
Founded By
SAFE t.ed By
SAFE
Children's ICDS tAltru
KOS
National
WORLDWIDE, Medical Center. GRAND FORKS
SAFE
KOS
WORLDWIDE,.
Founding Sponsor Proud Program Supporter Proud Program Sponsor
91,64-cin+64-en FCDUNDAT1ON Fed
15

VISUAL ELEMENTS

COLOR PALETTE
Our Point Box color to layouts, as well as to highlight
palette is an integral part of use in all applications. The secondary Information.
The color palette includes Safe Kids Yellow,
the Safe Kids identity. The primary and Red, which are intended
palette consists of Corporate Blue and Green and
Gray, which are intended for for use in bringing friendliness
Corporate
PRIMARY COLOR
SAFE KIDS COLOR WHEEL
0
C100 M:20 Y:0 K:0 C:23 tv1:0 Y:0 K:72
R:0 5:1A9 8:218 1R:77 5:97 8:108
Hex: #0095da Hex: #4d606b
Spot: PMS 300SC Spot: PMS 431C
SECONDARY SECONDARY COLOR
PRIMARY COLOR
COLOR
0
C:0 M:33 Y:100 K:0 C:57 M1 0 Y100 K:0 C:0 M:93 Y:66 K:0
R:252 5:179 8:22 8:126 G:178 13:66 8:239 5:55 13:78
Hex: #fcb31S Hex:#7eb341 Hex: Spot: #ee334e VMS 199C
Spot: 'MS 130C Spot: PMS 369C
17


LOGO ELEMENTS
INTRODUCING D-CONS
The new Safe Kids logo has been offers visual Inspiration that enables our the "D", when turned sideways, create a
designed to help convey stories of organization to communicate in creative cheerful image.
our commitment and focus. As an ways. The D-cons are inspired by shapes
extension of the logo, a set of icons within the Safe Kids logo. The "1" and
• •
19

The new Safe Kids logo contains D-cons, logo and D-cons are a powerful
LOGO ELEMENTS symbolizing our four major areas of focus on representation of our mission.
children's safety. When used together, the
MAIN D-CONS
'S
HOME SAFETY CAR SAFETY FIRE SAFETY
WATER SAFETY
20

Additional D-cons have been created for a opportunities to raise awareness around
LOGO ELEMENTS variety of purposes, These D-cons enrich specific safety issues.
SUITE OF D-CONS the Safe Kids visual toolkit, allowing wider
• • 6 6 fl Co AN oaf
0
CORPORATE FIRE SPORTS MEDICATION CARBON PEDESTRIAN POISON
SMILE MONOXIDE
LU
1
INJURY HOME CUTS SLEEP BICYCLE PLAYGROUND FALLS
6 6
BUTTON CAR WATER FURNITURE TV TIP.OVERS LOVE STAR
BATTERY tIP-OVFIRS
21

FS Albert is the Safe Kids primary typeface is set in Museo, as Is the country or coalition
TYPOGRAPHY and is used In the words "Safe Kids" in our name in the logo lockup.
logo. It was selected for its friendliness and For daily use, Calibri is our typeface. It
approachability. It is a font designers will comes installed on most computers, and
use to create printed materials, web banners can be used in presentations, letters and
and other collateral. documents.
Museo is a secondary typeface used To purchase FS Aibert or Museo, see the
sparingly to provide emphasis in marketing resource section at the back of this booklet.
materials, The word "Worldwide" in our logo -
ALTERNATE SYSTEM FONT
PRIMARY SYSTEM FONT
Calibrl Regular
FS Albert Regular
ABCDEFGH1JKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
a bcdefghijklmnopqrstuvwxyz
12345678901@#$%&()
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%840
Collbri Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
32g45678901@#$%&O
FS Albert Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
SECONDARY FONT SYSTEM
1234567890!@#$%840
Museo 500
ABCDEFGHIMPINOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
FS Albert Extra Bold 12345678901@#$3/48.0
ABCDEFGHDKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz Museo 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&() abcdefghijklmnopqrstuvwxyz
12345678901@#$%6()
22

IMAGE STYLE Photography Is a powerful tool for a shoot or purchased from a stock library,
communicating the Safe Kids brand. A the imagery style should remain consistent
consistent approach to subject and style throughout all applications, communicating
within photography also brings unity to safety, happiness, optimism, diversity and
our brand. Whether commissioned during activity.
PORTRAIT
Portraits of children should
communicate optimism or
happiness.
ACTIVITY
When children are shown In
an activity, imagery should
convey feelings of safety,
brightness or optimism.
PARENTS
Imagery of parents should
communicate safety,
caring or togetherness.
SILHOUETTE
Silhouetted images
should convey safety,
activity or optimism.
23

The Safe Kids logo can be used on a wide the logo to stand out clearly. When there is
LOGO USE ON variety of backgrounds while retaining not sufficient contrast to distinguish the logo
legibility. The full color version of the logo from the background, the white (reversed)
DIFFERENT is the preferred version to be used on any version of the logo should be used.
background providing enough contrast for
BACKGROUNDS
SAFE SAFE SAFE
5%
KEDS
-WORLDWIDE. KOS KIDS
WORLDWIDE,. WORLDWIDE
SAFE
10% 50%
KOS
WORLDWIDE.
• SAFE
15% 60%
K:DS
WORLDWIDE.
20% 70%
SAFE SAFE
KIDS KIDS
30% 80%
WORLDWIDE,. WORLDWIDE
When cost or reproduction methods
The full color positive logo should be do not allow for the full color logo to
used on backgrounds that are 20% be used, the logo may be reproduced
gray or brighter. When the back- in black or in white
ground is darker than 20% gray, the
white (reversed) version of the logo
should be used.
24

The full color logo is the preferred logo to one) or the layout should be adapted to
LOGO ON IMAGERY use on Imagery. When the background does accommodate the full color logo (as shown
not provide adequate contrast, the reversed in option two),
logo should be used (as shown in option
OPTION ONE
SAFE SAFE
The full color logo Is the KOS KIDS
preferred logo to use WORLDWIDE- WOULD WM*
on imagery, though the
reversed logo may be
used when there is not
adequate contrast
LEUN Pita)
OPTION TWO
SAFE
Alternately, the layout !CDS
may be divided, and WORLDWIDE,. LOREM ESTSE DOLOR
white space added to
the top to accommodate
the full color logo.
25


Three graphic elements help communicate shapes and patterns. Use these elements
HOW TO APPLY the Safe Kids system: the D-cons, holding as tools to enhance graphic design.
OVERVIEW
VISUAL ELEMENTS APPLICATION
0-CON
HOLDING SHAPE
fir ,
lit
PATTERN ‘iii
LOREM ESTSE PILEUN
27

Below are a variety of examples of the be the dominant color, and the secondary
VISUAL SYSTEM visual identity elements applied to a range colors of the palette should be used as
of layouts. In general, Corporate Blue should an accent.
OVERVIEW
0 0 0
SAFE SAFE SAFE
KiDS KDS WORLDWIDE- konem E$TEE a OLOR IC:DS WORLDWIDE. LORENA DEESE riOLO R • 0
WORIE/W17,
0
• 410 •
••0
0
• o••
safeklds.org
Lorem ipsurn dolor site CORDES LrefflOwnitlalallsamooterel.eanum.pati,11,- IPSUM MORI
amet, consectetuer at
scing elit. Aenean pole
commodo ligula eget
dolor. Anon mosso he.
111-111—.--11
ENE
37.8% FA.WsP.:
28

Below are more examples of the visual
VISUAL SYSTEM identity elements applied to a range of
OVERVIEW layouts.
SAFE SAFE
6:DS KEDS
sofelods.cm sofeklds,corn
SAFE SAFE BE SAFE SAFE tCpS.. SAFE
KOS KOS WORUM01.. WIOE..
LOREM
DOLOR
BOLOIT.
CIE
LOREN! ESTSE PILEN LOREM ESTEE PILEN
LNEM EETSE PILEN
safekids.com
29

COLLATERAL
34

1301 Penneylvonla Ave, NW
Stae1000
Washington. D.C. 20004
20160.060D
SAFE kcani.snfekids.ors
KOS
WORLDWIDE,. Kole Err
President and CED
13111 PennsylonnInAve. NW
Sullt1000
Wosh3ngton, D.C. Nag
a s la 61 00 66
safehlds.org
sefeldds.org
31

COLLATERAL
SAMPLE REPORT
L.,„erpipsurr Jofr,r 5,t an le ronNertrivN emd.par,s,
A el lean cornmod. &slurp c9c! daor 3C1.4..,1/4-negn
32

COLLATERAL
SAMPLE BROCHURE
KEEPING
KIDS SAFE IS
A UNIVERSAL
PRIORITY
.11 OUR STORY
33


COLLATERAL
GIVEAWAYS
• •
ci ci
KIDS SATE KOS
• • SAFE
woRup.), KiDS

This guide answers some frequently consult the Associated Press Stylebook and
STYLE GUIDE asked grammar and style questions. For Libel Manual, the Webster's New World
capitalization, spelling, punctuation and College Dictionary or a member of the
questions not addressed in this guide, headquarters communications department.
A ages Always use figures. Use hyphens when
an age is expressed as an adjective before
a back seat Preferable to "the" back seat. a noun or in place of a noun (the 8-year-old car bed Not carbed.
Example: All children 12 and under should boy. the 8-year-old). Do not use hyphens car seat vs. child safety seat Although
ride properly restrained in a back seat. elsewhere (The boy was 8 years old). Don't either is acceptable, Safe Kids generally
use "aged 8" when referring to people, as in uses car seat,
academic degrees RA, MA., J.D., Ph.D., "aged cheese" or "aged wine."
M.D., Sc.D. Use an apostrophe when not carbon monoxide detector CO detector
abbreviating (e.g. bachelor's degree). air bag acceptable on subsequent reference.
acronyms The general rule is to consider a.m., p.m. Lowercase, with periods. CDC Centers for Disease Control and
your audience; use only acronyms that your Prevention. CDC is acceptable on
readers are sure to recognize. among, between Between introduces two
items; among introduces more than two. subsequent reference.
act Capitalize when part of the complete certification See Safe Kids Certification for
name of pending or implemented the National Standardized Child Passenger
legislation (the Taft-Hartley Act), but not B Safety Training Program.
in subsequent references (The act provides backless belt-positioning booster Back-
for ...). Do not capitalize bill in subsequent child occupant protection Use in reference
less booster is also acceptable.
references, either. to legislation in place of child passenger
Ben'S ports Bell is acceptable on subsequent safety or car seat. Example: child occupant
adaptive restraint for children with special protection laws covering children over age
reference.
needs Not special needs seat. 4. COP acceptable on subsequent reference.
belt-positioning booster
addresses Use the abbreviations St., Ave., child occupant protection laws covering
Blvd., Rd. and so .forth with a numbered boilerplate paragraphs For all long leads, children over age 4 Not booster laws.
address. Spell out Street, Avenue, Boulevard, news releases and media advisories, place
Road and so forth when part of a street the appropriate version (italics, single child passenger safety This should not
name without a number (the Pennsylvania spaced) at the end of each document. It be capitalized except as part of a proper
Avenue office). Spell out suite. is updated periodically. Check the extranet name. Examples: Safe Kids Buckle Up is
to make sure you're using the most recent our child passenger safety program and He
age- and size-appropriate car seat Not has completed 32 hours of child passenger
age-appropriate, weight-appropriate, etc. version. safety training, but Child Passenger Safety
Week is in September.
36

child safety seat check/checkup This convertible car seat
should be used for generic/subsequent
CPS child passenger safety. CPS acceptable e.g. Commonly understood to mean for
references or when not referring to a GM-
on Subsequent reference. example. Spell out in text and use e.g. only
sponsored event. Can also be referred to
in parentheses. Use e.g. when you're offering
simply as a checkup. Do not hyphenate. CPS Update-Refresher
an example of the preceding word or
When corresponding with GM or referring to
phrase, and use i.e. when you're restating it.
a GM-sponsored event, use Safe Kids Buckle CPSC U.S. Consumer Product Safety
Example: We will provide program materials
Up Car Seat Checkup on first reference. See Commission. CPSC acceptable on
(e.g., brochures, banners and t-shirts) but
Safe Kids Buckle Up Car Seat Checkup. subsequent reference.
We have extensive field operations (i.e.,
Child Safety Seat Inspection Station Not courtesy titles Abbreviate the following coalitions and chapters).
fitting station, titles when used before a full name outside
of direct quotations: Dr., Gov., Lt. Gov., e-mail Use the hyphen.
childcare Preferable to day care. Childcare Mr, Mrs., Rep., Sen. and certain military ensure/insure Ensure means to guarantee.
Is one word. designations. Spell out all except Dr., Mr., Insure means to protect something with
children with disabilities Not disabled Mrs. and Ms. when used before a name in insurance.
direct quotations. Abbreviate junior and
children or handicapped children.
senior after an individual's name, with no extranet Referstothe portion of our website
Children's National Medical Center CNMC comma: John Smith Jr. accessible only to coalition coordinators
is acceptable on subsequent reference, and member countries.
coalition coordinator Lowercase both D
unless referring to a specific person who
holds that official title. Then, use uppercase dates Always use figures, without st, nd, rd
Safe or th. For example: The conference opened Federal Use a capital letter for corporate
only If the title precedes the name (e.g.,
on January 27, not: The conference opened or government bodies that use the word
Kids Alabama State Coalition Coordinator
on January 27th. as part of their formal names: the Federal
Joe Smith). Do not capitalize the title after a
Trade Commission. Lowercase when used as
name (e.g. Joe Smith, coalition coordinator day care Two words. The preferred term is an adjective to distinguish something from
of Safe Kids Alabama State). childcare (one word). state, county, city (etc.) entities. Example:
coalitions Do not capitalize. The proper departments Lowercase departments (e.g., He served as a federal judge for nine years.
name of a coalition is Safe Kids location. contact the communications department). Fed Ex Use FedEx. Never Federal Express.
However, the coalition is acceptable for
later references. District of Columbia Abbreviate as D.C. First Alert
(no space, with periods) when used with
combination car seat Washington, unless used with a ZIP code. first lady Not a formal title. Do not
Spell out when used alone, and use the capitalize, even when used before the name
conferences/meetings Capitalize only when
using the full name (the 2013 Safe Kids district (not D.C.) in subsequent references. of a chief of state's wife.
Leadership Conference). All other references flesh out/flush out You flesh out, not flush
should be lowercase (Coordinators who out, an idea.
attended the conference offered valuable
suggestions for improvement).
37

flier Preferred spelling for a leaflet. Not flyer. inspection opportunities Use to refer M
to checkups and inspection stations
forward-facing car seat collectively. multifaceted No hyphen.
Founding Sponsor Capitalize when the insure See ensure/insure.
phrase directly precedes a reference to
Johnson & Johnson: Founding Sponsor Internet Capitalize. National Standardized Child Passenger
Johnson & Johnson. Do not capitalize in it's/its it's is a contraction for it is or it has. Safety Training Program NSCPSTP
general references or when it follows a Its is the possessive form of it. acceptable on subsequent reference.
reference to Johnson & Johnson.
NCPSB National Child Passenger Safety
fractions Spell out amounts less than one: Board. NCPSB acceptable on subsequent
one-half, two-thirds, etc. reference.
Johnson & Johnson The founding sponsor
of Safe Kids. Do not use 3 & _I, except in NF PA The National Fire Protection
informal internal correspondence. Association. NFPA acceptable on
General Motors GM is acceptable on subsequent reference.
subsequent reference. NHTSA National Highway Traffic Safety
General Motors Foundation GMF is Administration. NHTSA acceptable on
kick off (v.), kickoff (n. and adj.) No hyphen. subsequent reference.
acceptable on subsequent reference.
NTSB National Transportation Safety
Board. NTSB acceptable on subsequent
reference.
lap and shoulder belt Not lap-shoulder belt
heatstroke use heatstroke (one word)
instead of hyperthermia when describing or lap/shoulder belt. nonprofit One word, no hyphen. But non-
the risk area. lap belt Not lap-belt. governmental is hyphenated.
high back belt-positioning booster High LATCH Lower Anchors And Tethers for numbers The general rule to spell out
back booster is also acceptable. Children. LATCH acceptable on subsequent numbers below 10 and use figures for 10
and above applies in most cases. Some
reference.
exceptions:
Lead Instructor Capitalize only when Always express ages in figures (He was 8
i.e. Commonly understood to mean that is. referring to SKBU-approved Lead years old.). See ages.
Instructors, the application process or the
Example: We have extensive field operations
(i.e., coalitions and chapters). Spell out in designation of such Instructors for grant In casual expressions, numbers are spelled
text and use i.e. only in parentheses. See approval. Other uses should be in lowercase: out (Thanks a million).
lead instructor.
e.g. At the beginning of a sentence, all numbers
Leadership Conference Safe Kids are spelled out except years (1988 is the
infant-only car seat
Leadership Conference. year Safe Kids was founded),
35

Use figures and hyphens for ratios (A 2-1 safety belt Use safety belt in professional
margin. This happened in 4 out of S crises.) documents. Use seat belt when talking to
rear-facing car seat the public,
Use figures for percentages (6 percent). Use
percent, rather than the symbol (%). restraint for children with special needs Senior Checker Capitalize only when
Not special needs seat. referring to SKBU-approved Senior Checkers,
Use figures with millions or billions (7 the application process or the designation
million). of such individuals for grant approval. Other
uses should be in lowercase: senior checker.
Use figures and the $ sign for dollar amounts
(A choke tube costs less than $2). Safe Kids Can stand alone on subsequent serial commas Don't use a comma before
reference if preceded by Safe Kids Worldwide
"and" or "or" in a series (car seats, safety
or a coalition name.
belts and locking clips NOT car seats, safety
0 Safe Kids Buckle Up ° In the Safe Kids Buckle belts, and locking clips) unless omission of
online No hyphen. Lip program, program Is not capitalized. the comma would create confusion.
First reference must include 0 mark. Logo
over/more than More than is preferable also receives ® mark. SKBU should only be serial semicolons In general, don't use
when referring to numbers (More than SOO used internally. semicolons to Separate items in a series.
people attended the event). The exception is when the series items
Safe Kids Buckle Up Car .Seat Checkup themselves contain commas, as in: Events
event Capitalize when used as a complete took place in Seattle, Wash.; Portland,
program title. However, use car seat check Ore.; and Springfield, Va. Notice that the
or checkup in subsequent references or semicolon before and is used in such a
prefixes In general, follow Webster's series.
when not referring to a GM event — never
regarding hyphenation. More often than
Checkup on its own.
not, a hyphen is not required, except (1) set up (v,), setup (n. and adj.) No hyphen.
when the prefix ends in a vowel and the Safe Kids Buckle Up Mobile Car Seat
word that follows begins with the same Checkup Vans Use mobile car seat check/ shoulder belt Not shoulder strap.
vowel (e.g. pre-empt), (2) when the word checkup. Use vans in subsequent references. smoke alarm Not smoke detector.
following the prefix Is capitalized (e.g. un-
American) or (3) to join double prefixes. Safe Kids Walk This Way' sponsor names Always use the name
preferred by our sponsors. Check individual
preteen One word, no hyphen. Safe Kids Worldwide ° Safe Kids can stand
entries in this style guide, look at the
alone on subsequent reference. Refrain
Principles of Performance But performance from using SKW to refer to the organization, organization's own publications or website.
principles and principles. except in internal communications. First Check with headquarters if unsure.
reference must include ® mark. In any
communication about a Safe Kids program,
your first reference to our organization must
be "Safe Kids Worldwide."
39

state abbreviations Use AP abbreviations Tenn. Tennessee
in all text references. The only time you Vt. Vermont
Va. Virginia United States Spell out when used as a
should use postal abbreviations (MD, CA) is
Wash. Washington noun. Use U.S. (periods, no space) as an
in full addresses that include the ZIP code.
W.Va. West Virginia adjective,
There is no AP abbreviation for Alaska, Wis. Wisconsin
Wyo. Wyoming U.S. Department of Housing and Urban
Hawaii, Idaho, Iowa, Maine, Ohio, Texas or
Development HUD acceptable on
Utah.
state and local Safe Kids coalitions Use subsequent reference.
Ala. Alabama state and local on first reference only,
U.S. Fire Administration USFA acceptable
Ariz. Arizona lowercase.
Ark. Arkansas on subsequent reference.
Calif. California
Colo, Colorado
Conn. Connecticut V
Del. Delaware telephone numbers For toll-free numbers,
vehicle Not car, unless discussion is
Fla. Florida the preferred style is 800-555-1212,
specifically limited to cars (excluding
Ga, Georgia not 1-800-555-1212. Extensions should
minivans, SUVs, pickup trucks, etc.).
Illinois be separated from the main phone
Ind, Indiana number with a comma: 202-555-1812,
Kan. Kansas extension 14.
Ky. Kentucky
La. Louisiana they or their While we often use these website One word, not capitalized.
Md. Maryland words in conversation in place of .the
Mass, Massachusetts more awkward "his or her," in written
Mich. Michigan communications, it's important to use
Minn, Minnesota a singular pronoun when the subject is
Miss, Mississippi
singular. Use A parent should check that
Mo. Missouri
Mont. Montana his or her child is safe, not A parent should
Neb. Nebraska check that their child is safe.
Nev. Nevada
titles Capitalize before names (President
N.H. New Hampshire
New Iersey and CEO Kate Carr), lowercase after names
N.M. New Mexico (Kate Carr, president and CEO, Safe Kids
N.Y. New York Worldwide).
N.C. North Carolina
N. D. North Dakota TIA Toy Industry Association (formerly
Okla, Oklahoma TMA, Toy Manufacturers of America).
Ore. Oregon
toward Nat towards.
Pa. Pennsylvania
Rhode Island training Use as singular and plural noun.
S.C. South Carolina Not trainings.
S.D. South Dakota

Worldwide member countries: Please check the extranet for updates to this
list and the Brand Guidelines, as we are an
Kidsafe (Australia) ever-evolving organization and information
will undoubtedly change.
Grosse Schtitzen Kleine (Austria)
Crianca Segura (Brazil)
Parachute (Canada)
Safe Kids Worldwide China
Mehr Sicherheit FUr Kinder (Germany)
Safe Kids Foundation India
Beterem (Israel)
Safe Kids Italia
Royal . Health Awareness Society (Jordan)
Safe Kids Malaysia
Safe Kids Mexico
Safekids New Zealand
Safe Kids Philippines
Safe Kids Serbia
•Childsafe (South Africa)
Safe Kids South Korea
Safe Kids Thailand
Safe Kids Uganda
Safe Kids United Arab Emirates
Safe Kids Uruguay
Safe Kids Vietnam/Asia Injury
Prevention Foundation
41


LOGOS AND GRAPHICS TEMPLATES TYPOGRAPHY
The following files are available on The following templates are available To purchase FS Albert go to:
the coalition extranet. on the coalition extranet. www.fontsrnith.com
Coalition logos Document Template To purchase Museo go to:
www.myfonts.com
Member country logos Letterhead Template
D-con graphics Business Card Template
For more information, please contact:
PDF of Brand Guidelines
Creative Services Manager
PowerPoint Template
Jane Enright
Flier Template jenright@safekids.org
Brochure Template 202.662.4469


ATTACHMENT E — ROLES AND RESPONSIBILITIES
Safe Kids Worldwide has established a unique model for its U.S. Coalition Network,
which includes Safe Kids Worldwide, State Offices, Lead Organizations and State or
Local coalitions. This document provides key information on the specific roles and
responsibilities of these entities and describes how they should work together.
Safe Kids Worldwide — Safe Kids Worldwide works with global partners and an
extensive network of state and local coalitions in the United States to reduce traffic
injuries, drowning, falls, burns, poisonings and more. Safe Kids' staff works to support
the efforts of state offices and state and local coalitions, as well as international partners,
with research, evidence-based programs, best practices, as well as guidance in advocacy,
public relations and development. Safe Kids' responsibilities and obligations include
those set forth in Section II of the Coalition Agreement.
State Office .— State Offices, where they exist, lead statewide programmatic efforts; assist
Safe Kids Worldwide with establishing new coalitions and maintaining local coalitions
within the state; coordinate advocacy efforts if appropriate; and collect data and conduct
media outreach. State Offices work to facilitate the accomplishment of common goals
and objectives concerning childhood injury prevention and to provide leadership to the
local coalitions within the state.
State Office responsibilities and obligations include the following:
• Develop and support local coalitions within the state, to reduce unintentional
-childhood injuries and deaths through a multifaceted approach of public
awareness, education, advocacy and community action.
• Cultivate and maintain excellent working relationships with local coalitions and
with Safe Kids Worldwide.
• Assist in outreach to organizations and individuals that would be likely to
participate in the efforts of state or local Safe Kids coalitions.
• Provide training and networking opportunities to local coalitions through
statewide meetings, conferences and/or conference calls.
• Monitor local coalition compliance with Safe Kids Worldwide and State Office
reporting requirements, providing Safe Kids Worldwide with updates and results.
• Assist in raising funds or identifying resources to support the efforts of the
coalition network within the state, and oversee the coalitions' efforts to raise
funds and in-kind contributions to ensure implementation of coalition activities,
when able or appropriate.
• Participate in Safe Kids Worldwide's monthly State Office calls, webinars and
biennial conferences.
• Complete and return the annual State Office Performance Assessment Tool to
Safe Kids Worldwide.

Lead Organization — Also referred to as Lead Agencies, Lead Organizations are legal
entities that serve as the host or parent organization for a Safe Kids coalition. Safe Kids
signs the Coalition Agreement with this organization to establish the coalition.
Approximately half of Safe Kids' lead agencies are hospitals and nearly a quarter are
health departments. Lead Organizations do not have to be non-profits, but they must have
mission alignment with Safe Kids. Lead Organizations may serve as host for more than
one state or local coalition. Lead Organization responsibilities and obligations include
those set forth in Section III of the Coalition Agreement.
State or Local Coalition — State and local coalitions are formed by Safe Kids and a
Lead Organization in a given community through a contractual agreement, which forms a
legal relationship between Safe Kids and the Lead Organization, and by extension, the
state or local coalition. Coalitions are a collaboration of individual and organizational
members from the community that work to address unintentional childhood injuries and
deaths in the community. The coalition model enables the community to work together to
address injury prevention by pooling resources, sharing best practices and developing
consistent messages.
State or Local Coalition responsibilities and obligations include the following:
• Develop and implement state or local awareness campaigns and programs, and when
appropriate, work on local and state advocacy issues.
• Coordinate and collaborate with the State Office, where one exists, on local
awareness campaigns and programs, to the extent possible.
• Cultivate and maintain excellent working relationships with both the State Office and
with Safe Kids.
• Comply with State Office and Safe Kids reporting requirements, providing both the
State Office and Safe Kids Worldwide with updates and results, including the annual
Coalition Performance Assessment Tool.

Risk Areas — Safe Kids uses the term risk area to refer to safety topics or mechanisms of injury.
In addition to risk areas, Safe Kids also looks at cross-cutting issues such as supervision, and
distraction. Risk areas addressed by campaigns or programs include:
• Motor vehicle safety
o Child Passenger Safety
o Heatstroke
o Backovers and Frontovers
o Pre-driver education
• Pedestrian Safety
• Bike and Wheeled Sports Safety
• Sports Safety
• Medication Safety
• TV and Furniture Tip Overs
• Fire and Burn
• Drowning
• Button Battery Ingestion
• Safe Sleep
In addition to the list above risk areas are often categorized or linked to broader topics like
Home Safety or Road Safety.
STATE COALITION CONTACT INFORMATION
Lead Organization: Arizona Department of Health Services
Mailing Address: 150 N. 18th AVE STE 320
Phoenix, AZ 85007
Program Director: Yomaira Diaz
Phone: (602) 364-1463
Fax:
E-Mail Address: vomaira.diaz@azdhs.gov
Supervisor: Tomi St. Mars
Supervisor Title: Chief, Office of Injury Prevention
Supervisor Phone: 602.542.7340
Supervisor E-Mail: tomi.stmarsPazdhs.gov