CHILDRENS MUSEUM OF PHOENIX.PDF

Gila River Indian Community Grant Application
Municipality Information
Date of Application: /-+ 3
Name of City, Town or County: M ar C.. 0 ;c1+
Mayor or Board of Supervisor's Chairman: A C) 5 ek
Mailing Address: 30 LA-.) 10±h
City: Plio cn, )(State: 4 z Zip Code: b5 0,3
Department/Non-Profit Information
Department or Organization Name: C ; 16er-e n -5 )69 se kn c,4 C1'1061; x
Mailing Address: City: . State: A Zip Code:
D, I 5 N 7 +-1' 54,-, Pkoe/iix tv z 6_5°34-
Contact Person*: , Title: , j_
Claire, boe si- --L-05 vi' 1- uT alio( 6' r 1,/ r r-k 4.i i'cer
Phone uca- Number: cAte- 776 E-mail Address: cA 1-)Sec.)0-1 p A X. . 0 reA
*The individual listed here will be our direct point of contact for grant-related questions or requests for informationJ
Duplicates of all grant correspondence will be sent to the contact person.
Grant Information
Program or Project Name: (V\ 0
Purpose of Grant: irjc— cv`'
ck A14. ‘,0%. crt, trOLFF- pA
Beginni and ending dates of rogram or Project: Ci to
Amount Requested: g...,613-2, Total Project Cost: 5-0 6-15b
Multi-year Request—If checked, # of years requested: Amount/year:
Priority Funding Area:
0 Economic Devetopmen Education 0 Healthcare E Public Safety 0 Transportation
Geographic Area Served: A-t_: c3
Signature:
Mayor OR Chairman BOS: Date:
Typed Name and Title: A A Kinct 5e)(
frknaa
5 L)pf1VISOr5 ti/1/167
Rev. 212012

Children's Museum of Phoenix proposal to The Gila River Indian Community 2013
A. NARRATIVE
1. Purpose of Grant
a) Describe the proposed program or project
The project is the construction of a fantasy world for physical play in the 18,000 square feet outside the west
walls of the Children's Museum of Phoenix. Specifically, the funding of one element of the giant new Move It!
exhibit scheduled to open in late 2014, contributing to the Museum’s renewed focus on the issue of early
childhood fitness, and winning the struggle against increasingly sedentary lifestyles.
The Opportunity: Move, Play, Learn is the Museum’s theme for the entire 2013 year and moving in to 2014. To
quote President and CEO, Deb Gilpin, “Our theme is all about movement! Our strategy is to build messaging
on this theme into programming, exhibits, marketing and fund-raising. Obesity in children is reaching crisis
proportions, and the ramifications on our health systems, workforce, social communities, and beyond are dire.
We are taking on that challenge – a movement to benefit children!”
The rationale for creating the exhibit entitled Move It! is based on research and real need. A dramatic reduction
in levels of physical activity and an escalating disconnect between children and nature are contributing to the
growing epidemic of obesity in our nation’s children. It is vital to our children’s health and well-being that they
engage in appropriate physical activity, develop a healthy appetite for outdoor play and cultivate a hands-on
respect for nature.
Exhibit Element: The Gila River Indian Community is offered the opportunity to underwrite one element of the
Move It! exhibit. Suggested elements are either the “Maze” or the “Hop-a-long-Bases.” Sponsorship for either
Maze or Hop-a-long-Bases is available for $25,000. Each of the 8 elements of Move It! creates spaces where
kids can do what they do best - clamber, climb, stumble, tumble, reach, balance, race and laugh.
The Museum: The Children’s Museum of Phoenix is a place where children play to learn, and grown-ups learn
to play. The Museum is housed in the landmark Monroe School in downtown Phoenix - a 75,000 square foot
state-of-the art children’s museum. Opening to the public with great fanfare in 2008, after a 12 million dollar
capital campaign, the Museum now hosts an average of 1,000 people a day. 11% of
visitors are groups/schools, and 50,000 visit on a free or reduced basis per year. At
the Museum, kids learn about themselves and the world around them in a dynamic
setting unlike anything else in the Valley of the Sun, in 3 floors of interactive
exhibits, and in hundreds of hands-on programs. The Museum is the recipient of
over two dozen local, regional and national awards since opening, including design
and construction awards, and was named among the top 10 children’s museums in
the nation by Parents Magazine in 2011. In 2012 the Museum received the Arizona
Society for Human Resources Management Workforce Diversity Award, The
Association of Children’s Museums selected the Children’s Museum of Phoenix to
host the 2014 annual international conference, and the Exhibits Director received
the Contribution Award from the Arizona Museum Association. With the mission
to engage the minds, muscles and imaginations of children and the grown-ups
who care about them, the Museum emphasizes early childhood education and
school-readiness for children from birth to ten, with a focus on birth through five.
Children's Museum of Phoenix

The Children’s Museum population includes a variety of ages, backgrounds, socio-economic levels, family
arrangements, and education levels. Annual attendance is 300,000 - 53% children, 47% adults, including
grandparents, caregivers and teachers, from throughout Maricopa County and beyond, including the State’s
Indian Communities.
The Move It! Exhibit: The exhibit will be of high visual impact, transforming the streetscape on the east side of
7th St at Monroe. Urban planners recognize the effect that beautification has on neighborhood pride, and
children playing in dedicated spaces signify a healthy community. What is even more important? The health of
our children. Arizona has one of the highest rates of childhood obesity in the nation. A sedentary lifestyle has
serious consequences, affecting health and resiliency.
The Museum’s Green Initiative is reflected in Move It! with sturdy reclaimed materials used. Functional year-
round, it incorporates shade areas which comply with historic property regulations. Design elements not only
complement the interactivity of the Museum interior, they also align with important health and wellness
initiatives promoted by the Association of Children’s Museums(ACM) including Good to Grow and First Lady
Michelle Obama’s Let’s Move! Offering family friendly strategies to combat the growing epidemic of
childhood obesity, Good to Grow supports eating healthy foods, increasing physical activity, reducing screen
time and connecting with nature through outdoor play. Through endorsement of the national initiative Let’s
Move!, ACM encourages children’s museums to supports healthy lifestyles for children and families through
exhibits and programs that invite children to play and encourage them to be physically active. The Children’s
Museum of Phoenix is one of ACM’s regional sites implementing both programs by providing young children
opportunities for physical activity and healthy lifestyles, building on a strong foundation of Health and Wellness
programming already taking place at the Museum.
The Maze:
Mazes have intrigued mankind for centuries with their mysterious pathways and often elusive destinations. The
Maze will be defined by lush, Arizona plantings that obscure the outside world from children navigating its
textured pathways. Concealed within the Maze is a garden of gourds scattered within its inner sanctum. Giant
spherical water containers inventively adorned with wild, colorful pinnacles spiraling skyward will entice
children to climb inside for a respite from the sun and to reflect on their adventurous journeys.
Children's Museum of Phoenix

Hop-a-long Bases:
Recognizing the developmental milestone of learning to
successfully climb stairs, the design engages young and old
in a never-ending array of activity that invites stepping,
hopping, jumping, and leaping as well as climbing on hands
and knees. Children challenge themselves to reach, stretch,
estimate distance, recognize colors, risk heights, and move
backwards with agility. A keen sense of spatial awareness
and the ability to move down as well as up develops through
unbridled exploration and play.
b) Describe how the project satisfies a priority area identified by the Gila River Indian Community.
Education – The Children's Museum of Phoenix is an educational institution. Therefore the project aligns with
the tribe’s priority of Education.
Children learn through play, and play is children’s work. Most of what is learned in life is learned before the age
of five. With the increase in test-taking, schools in the US have cut down dramatically on recess time. Grounded
in well-established pedagogy, children’s museums are leading a movement that combines learning objectives
with play. At the Children's Museum of Phoenix, exhibits encourage fine and gross motor muscle development
as well as coordination, hand-eye tracking, balance and risk-taking. The Museum’s Health and Wellness
programs use partnerships with United Healthcare, Arizona State University College of Nursing and Health
Innovation, St. Joseph’s Hospital, Delta Dental, Phoenix Children’s Hospital, Leading Edge (and more) to
address prevalent childhood issues in Arizona such as obesity, brain injury, tooth decay, child-drownings,
accidents, and sedentary life-style. With these collaborators we deliver classes in nutrition, hygiene, anatomy
and more. Movement classes include yoga for toddlers, Zumbatomic, drumming and dancing, with a first annual
5K-and-Play Race in October.
c) Identify the needs/problems to be addressed, target population and number of people to be served.
Opportunity addressed: Building upon the success of the popular exhibits and family Health and Wellness
programs at the Museum, this project delivers yet another stellar opportunity to practice healthy living in a
joyful, safe environment, in a beloved valley institution. The components of Move It! also provide a too-rare
chance to play outside.
Target population: The target population is the general Museum visitor. The majority of Museum visitors,
whether with caregivers or on a field-trip, visit most of the exhibits, all of which require physical activity of
some kind. The Maze and Hop-a-long Bases allow children to play alone, together or with their adults. Many
Museum constituents have a background which provides for an understanding of healthy life-ways. Many,
however, are limited in their knowledge of and access to health and fitness resources. No matter what your
background, Move It! is irresistible. A professional consultancy also ensured that the fun of the Move It!
elements are accessible to our friends living with disabilities. In addition, users will be the Museum visitor who
has come for Free First Friday Nights; the registrant for the Parent PALS program (serving families
experiencing domestic insecurity), and those who come to us through the Kith and Kin program, the Special
Day of Play, and members nights. To ensure availability to all, the Museum’s Every Child program welcomes
50,000 individuals a year on a free or reduced basis, working with Title One schools and social service agencies.
Children's Museum of Phoenix

Number of people:
It is anticipated that the project will serve over
250,000 people a year.
d) Describe the project goals and objectives.
- Forward the nationwide movement to reverse the
childhood obesity epidemic through the
construction of an iconic new opportunity for
joyous physical activity.
- Complete exhibit construction by fall 2013.
e) Define the project as new or continuing.
Move it! is a new project.
f) Identify other organizations, partners or funders
participating in the project and their roles.
Funding partners include the Arizona Diamondbacks and the Arizona Sports and Tourism Authority. Design
partners include Kevin Winters of Ganymede Design Group, and Cesar Mazier, master landscaper. Substantial
in-kind donations have already been secured from Ganymede Design, Cesar Mazier, Advanced Drainage
Systems, Stimco Precast Products, the carpenters apprentice union, and J&L Transportation. Negotiations
continue with additional corporations and contractors for appropriate donations of labor and materials.
g) Indicate any application to and/or awards made by a Tribe other than the Gila River Indian Community for
state shared revenues for this and/or any other projects/programs.
No other tribal funds have been requested for this project. Should the Gila River Indian Community choose to
fund this project, GRIC will receive exclusive acknowledgement, including name on the annual Donor Wall, on
the Museum web Donor page, and a logo with a link to the tribal community website. The Museum is grateful
for past support. GRIC appears on our Childhood Dreams Built By You donor wall, and is recognized on a
plaque on the Hall of Inspiration.
A request is pending to the Ft. McDowell Yavapai Apache community for funding of the Museum
environmental education programs.
h) Provide a timetable for implementation.
Move It! exhibit – completed are: design plan, landscape plan, electrical plan. Grading and drainage plan is in
progress. In late April, package will be submitted for permit approval by city reviewers. Ground breaking is
scheduled for June 2013, with construction through June, July and August. September – inspections, final
preparations and a grand opening in either September or October.
i) Identify long-term funding resources or project sustainability.
Maintenance of the structure is built in to the Museum’s operating budget. The exhibit has a life of ten plus
years, with repair and maintenance conducted as a routine component of running a museum. Exhibits and
grounds staff currently monitor all displays and equipment, inside and out. Exhibits are constructed of materials
durable enough to survive the hundreds of thousands of children and adults they attract.
2. Reports
Describe your plan to document progress and results.
Full reports on progress are shared on a monthly basis. A temporary contracted project
manager releases weekly reports to the Director of Exhibits. Once the exhibit is open, staff
will track usage, feedback, and record the spike in attendance that follows the opening of a
major new exhibit. The exhibit also allows for the implementation of new physical fitness
programming related to the exhibit.
Children's Museum of Phoenix

B. ATTACHMENTS
Required Attachments: 1. A resolution from the applicable governing body in support of the proposed project
(eligible City, Town or County). 2. A proposed budget for the program or project. 3. List of other funders,
potential funders and amounts committed or requested in support of the proposed project.
Funders: Arizona Diamondbacks $100,000, Arizona Sports and Tourism Authority $34, 655 (both committed)
Gila River Indian Community Grant Application Budget
Proposed Budget Amount Requested Amount secured In Kind Expense Total Budget
(list each budget from GRIC from other
item) Funders
Option I, Maze
12.5% design fees 625 2000 4500 7125
12.5% site prep 625 625
12.5% electrical 1875 700 2575
distribution
12.5% engineering 700 700
fees
12.5% Inspection 100 100
fees
Landscaping/ 17000 6000 23000
irrigation
Materials, 7375 13000 1625 22000
fabrication,
installation:
cisterns, plywood
bases, sculpture
spirals, metal
structures
Transport 100 100
TOTAL 25000 18300 12925 56225
Option II, Hop-a-
long Bases
12.5% design fees 625 2000 4500 7125
12.5% site prep 1000 625 700 2325
12.5% electrical 875 875
distribution
12.5% engineering 500 500 1000
fees
12.5% Inspection 100 100
fees
Landscaping 4000 4000
Materials, 19375 3312 8000 30687
fabrication,
installation:
plywood, pipes,
coating, sand,
hardware
Transport 100 100
TOTAL 25000 7412 13800 46212
Children's Museum of Phoenix

Children's Museum of Phoenix

RS Department of the Tremmry
Internal Revenue Service
P.O. Box 2508 In reply refer to: 0248162365
Cincinnati OH 45201 Apr. 20, 2012 LTR 4168C E0
86-0934323 000000 00
00020479
BODC: TE
CHILDRENS MUSEUM OF PHOENIX
Y. DEBBIE GILPIN
215 N 7TH ST
PHOENIX AZ 85034-1012
Employer Identification Number: 86-0934323
Person to Contact: Robert C Voss
Toll Free Telephone Number: 1-877-829-5500
Dear Taxpayer:
This is in response to your Apr. 11, 2012, request for information
regarding your tax-exempt status.
Our records indicate that you were recognized as exempt under
section 501(c)(3) of the Internal Revenue Code in a determination
letter issued in May 1999.
Our records also indicate that you are not a private foundation within
the meaning of section 509(a) of the Code because you are described in
section(s) 509(a)(1) and 170(b)(1)(A)(vi).
Donors may deduct contributions to you as provided in section 170 of
the Code. Bequests, legacies, devises, transfers, or gifts to you or
for your use are deductible for Federal estate and gift tax purposes
if they meet the applicable provisions of sections 2055, 2106, and
2522 of the Code.
Please refer to our website www.irs.goviee for information regarding
filing requirements. Specifically, section 6033(j) of the Code
provides that failure to file an annual information return for three
consecutive years results in revocation of tax-exempt status as of
the filing due date of the third return for organizations required to
file. We will publish a list of organizations whose tax-exempt
status was revoked under section 6033(j) of the Code on our website
beginning in early 2011.