Supporting Document (be702442...)

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Item 9
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REPORf
Meeting Date: November 10,2026
General Plan Element: Economic Development
General Plan Goal: Sustain Scottsdale as a tourist destination
ACTION
Matching Event Advertising Funding Program. Adopt Resolution No. 13806, authorizing funding
for the Barrett-Jackson Scottsdale Auction in an amount up to $30,000 from the portion of the FY
2026/27 Tourism Development Fund that is allocated toward event retention and development,
and approving Contract No. 2026-169-GOS with Barrett-Jackson Auction Company.
BACKGROUND
Barrett-Jackson Scottsdale Auction
Barrett Jackson Scottsdale Auction is a premier automotive lifestyle event drawing over 250,000
attendees. The event promotes Scottsdale on a global stage through national television coverage
and professional produced live streams. The auction event will take place at WestWorld January 23-
31, 2027
On June 9, 2026, City Council approved the FY 2026/27 event funding programs. The objectives,
process, qualifying criteria, and approved fund use were presented and detailed in the FY 2026/27
program worksheets and supporting documentation. The Resolutions approved by City Council
directed that all event funding program agreements would be presented for approval by City
Council. Allocation of funds would come from the portion of Tourism Development Fund allocated
to event development.
ANALYSIS & ASSESSMENT
Events are an important component of Scottsdale's overall image and its product. They help
increase national and international visibility for Scottsdale as a desirable tourist destination and
enhance quality of life.
The Matching Event Advertising Funding Program supports events that market the destination to
draw overnight visitors into Scottsdale. The maximum funding amount per event is $30,000.
On September 15, 2026, the Tourism Development Commission recommended funding the Barrett-
Jackson Scottsdale Auction up to $30,000.
Action Taken.

City Council Report I Matching Event Advertising Fund Program
City .staffhave ßvaluated the application to identify the ber:iefits for the city and the focal tourlsm
industry.
Following the conclusion ofthe event, the producer will provide the city with a post-event report
evaluating the produc:er's performance under the event, funding agree_ment and the benefits
ac:hieved for the city and the public. lhhe producer does not meet the funding criteria established
in the agreement, the funding amountwill be reduced ac::cordingly, consistent with the terms of the
agreement.
Community Involvement
Discussion regarding this event took place at the Tourism Developmànt Com miss.ion. meeting.on
September 15; 2026.
RESOURCE IMPACTS
Available Funding
The recommendeá city investment is. up to $30,000 for the Matching Event Advertising Program
agreement'. Based on Tourism Development Fund sources and uses included in the FY 2026/27
Operating Budget, funds are available.
Staffing, Workload Impact
No additional staffing or0other resources are expected.
STAFF RECOMMENDATION
Staff recommends adoption of Resolution No. 13806, authorizing funding in an amount up to
$30,000 from the portion of the Tourism Development Fund that is .allocated toward event
retention and development of events, and approving Cor:itracts No. 2026-169-COS.
RESPONSIBLE DEPARTMENT
Tourism & Events
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City Council Report | Matching Event Advertising Funding Program
STAFF CONTACT
Steve Geiogamah, Tourism Development Manager, SGeiogamah@scottsdaleaz.gov
APPROVED BY
—Signed by:
ScMl StliiA. 10/26/2026
Scott Selin, Budget Director Date
(For Financial Policies Compliance and Budget Appropriation)
480-312-2603, sselin@scottsdaleaz.gov
—Signed by:
10/26/2026
— Ar 24 f JL-A4bby430...
Kevin Burke, Senior Director of Economic Development & Tourism Date
480-312-2533, kburke@scottsdaleaz.gov
-signed by;
10/26/2026
etAQPTB0P8gB4S4'
Judy Doyle, Deputy City Manager Date
480-312-2691, JDoyle@scottsdaleaz.gov
-Signed by:
10/26/2026
Greg Caton, City Manager Date
480-312-7759, gcaton@scottsdaleaz.gov
ATTACHMENTS
1. Resolution No. 13806
2. Contract No. 2026-169-COS
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RESOLUTION NO. 13806
A RESOLUTION OF THE COUNCIL OF THE CITY OF SCOTTSDALE,
MARICOPA COUNTY, ARIZONA, AUTHORIZING FUNDING FOR THE
BARRETT JACKSON SCOTTSDALE AUCTION IN AN AMOUNT UP TO $30,000
FROM THE PORTION OF THE FY 2026/27 TOURISM DEVELOPMENT FUND
THAT IS ALLOCATED TOWARD EVENT RETENTION AND DEVELOPMENT,
AND APPROVING CONTRACT NO. 2026-169-COS WITH BARRETT JACKSON
AUCTION COMPANY.
WHEREAS, City desires to provide funds for the Barrett Jackson Scottsdale Auction event
(“event”); and
WHEREAS, City and the event producer wish to enter into an agreement for the event;
NOW. THEREFORE, BE IT RESOLVED by the City Council of the City of Scottsdale.
Maricopa County, Arizona, as follows;
Section 1. The City Council authorizes funding for the Barrett Jackson Scottsdale Auction
in an amount up to $30,000 from the portion of the FY 2026/27 Tourism Development Fund that
is allocated toward event retention and development.
Section 2. The City Council authorizes and directs the Mayor to execute, on behalf of the
City, Contract No. 2026-169-COS with Barrett Jackson Auction Company.
PASSED AND ADOPTED by the City Council of the City of Scottsdale, Maricopa County,
Arizona this____day of__________________ , 2026.
CITY OF SCOTTSDALE, an Arizona
municipal corporation
ATTEST:
Lisa Borowsky, Mayor
Ben Lane, City Clerk
APPROVED AS TO FORM:
Luis E. Santaella, ^ity Attorney
By: William Hylen, Deputy City Attorney
Attachment 1
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Contract No. 2026-169-COS
MATCHING EVENT ADVERTISING FUNDING PROGRAM AGREEMENT
THIS MATCHING EVENT ADVERTISING FUNDING PROGRAM AGREEMENT (the
“Agreement") is made this____day of______________ , 20_____ by and between Barrett-
Jackson Auction Company, an Arizona (“Producer”) and CITY OF SCOTTSDALE, an Arizona
municipal corporation (“City”).
RECITALS
A. Producer is the producer of a certain tourist-oriented event (the “Event”) known as
Barrett-Jackson 2027 Scottsdale Auction. The Event is oriented toward certain tourists (the “Out-
of-town Tourists”). Out-of-town Tourists are people who reside outside of Maricopa County who
visit Scottsdale and stay overnight specifically to attend the Event.
B. The Event is described in the Matching Event Advertising Funding Program
application (the “Event Description”) that Producer has submitted to City dated July 7, 2026 and
attached as Exhibit A.
C. City’s City Council has approved the expenditure of a portion of certain funds
collected under Scottsdale Revised Code Sections 2-285 and 288 (the “Bed Tax Funds”) to be
used to help promote certain events supporting tourism and the hospitality industry in Scottsdale,
Arizona. Bed Tax Funds are limited to the portion of such funds that the city council allocates to
event development.
D. Producer has requested that City pay to Producer a portion of the Bed Tax Funds
(“the “Event Funds”) in a maximum amount of thirty thousand dollars ($30,000) (the “Event
Amount") to secure the public benefits provided by the Event.
E. City’s willingness to provide the Event Funds is conditioned upon Producer’s executing
and performing this Agreement and delivering to City after the Event a report (the “Post Event
Report”) accompanied by a separate invoice (the “Invoice”).
NOW, THEREFORE, in consideration of the foregoing and good and valuable
consideration received, the parties hereto agree as follows:
1. Funding Limitation. Payment of the Event Funds is subject to the various limits contained
elsewhere in this Agreement and the following cumulative conditions and limitations:
1.1 The total amount of Event Funds City pays under this Agreement shall not exceed
the Event Amount, minus reductions under paragraph 1.4 and other amounts to which City may
be entitled.
1.2 City’s payments shall be made only from Bed Tax Funds. City is not obligated to
provide funding from any other source.
1.3 Without detracting from limits contained elsewhere in this Agreement, Event Funds
shall be disbursed only to the extent City determines, in its sole and absolute discretion, that City
has collected adequate Bed Tax Funds to disburse Event Funds, taking into account all
circumstances including, without limitation, competing uses for the Bed Tax Funds.
155162922 Contract No. 2026-169-COS
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Attachment 2

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1.4 The City may reduce payment or make no payment of Event Funds if the City
determines that the Producer has failed to fulfill all terms of this Agreement.
2. Event Requirements. Producer shall cause the Event to comply with all of the following
requirements:
2.1 The Event shall be of the same scale, quality, attendance, economic benefit to the
public and provide other public benefits, or better, as are described in the Event Description or
were provided by the Event last year.
2.2 The Event shall be open to the public. Producer may elect to charge admission for
the Event.
2.3 The Event shall be held on the date or dates stated in the Event Description. The
date of the Event may be postponed as follows:
2.3.1 Postponement is not allowed unless due to war; insurrection; strikes, lock­
outs; other major industrial disturbances; civil disturbances; riots; floods; earthquakes; fires;
casualties; acts of the public enemy; blockades; epidemics; quarantine restrictions; freight
embargoes; widespread transportation system failure; or extremely unusual severe weather.
2.3.2 If the Event is postponed, it shall be rescheduled to a date that is
acceptable to both Producer and City. If within sixty (60) days after the originally scheduled Event
date Producer and City do not agree to a new Event date, then this Agreement shall terminate.
2.4 The Event or portion of the Event shall be held at the location specified in Exhibit
A.
2.5 The Event shall have attendance of at least 3,000.
2.6 Producer shall publicly acknowledge the City support represented by this
Agreement. Without limitation, all Event publicity, messaging and other activities that occur before
and during the Event shall clearly and prominently indicate that the Event will occur in Scottsdale.
All Event publicity and messaging that acknowledges any Event sponsor shall acknowledge the
City as a sponsor and shall utilize (where appropriate in City’s discretion) a logo provided by City
provided that at a minimum. Producer shall acknowledge the City as a sponsor at least twice in
publicity and messaging. No other use of City’s name is allowed in any form of advertising or
public relations without prior City approval. Consistent with this Agreement’s requirement that
Producer publicize and promote the City, Producer and its officers, directors and agents will not
disparage the City or its officers, agents or employees during the term of this Agreement.
2.7 If the Producer distributes an Event program. Producer shall publish in the Event
program at least one reasonably prominent advertisement that is a full page. The advertisement
shall use content provided by City promoting Scottsdale.
2.8 If City requests, no later than sixty (60) days prior to the Event, Producer shall offer
to City a minimum of a 10 foot x 10 foot reasonably prominent exhibit space at the Event to be
used by City at no charge for the purpose of promoting Scottsdale.
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2.9 Beginning at least sixty (60) days prior to the Event, the official Event web site shall
have a prominent link to City’s selected web site and contain Event information that is sufficient
to promote Event programming and the day(s), time and location of the Event.
2.10 Producer shall provide the City with benefits, including recognition and publicity,
commensurate with benefits provided to other sponsors at a similar sponsorship level as the City.
3. Post Event Report Requirements. After the Event, Producer shall provide to City a report
(the “Post Event Report”) in the form attached as Exhibit C.
4. Reimbursable Activities. Producer shall perform certain additional activities (the
“Reimbursable Activities”) at Producer’s own expense, subject to reimbursement by Event Funds,
as foilows:
4.1 Producer shall cause unrelated third parties to provide advertising to promote
Scottsdale as a tourist destination (the “Qualified Items”) that are listed on Exhibit B attached
hereto (the “Qualified Item List”).
4.2 No changes to the Qualified Items, such as additions, deletions or variations are
allowed unless Producer gives City written notice of the request for a change and receives written
notice from City approving the change, in City’s sole and absolute discretion. City will not pay for
unapproved changes. If City does not approve a change for a Qualified Item, then Producer must
obtain and use that Qualified Item as listed on the Qualified Item List.
4.3 Producer shall not request changes after the date that is thirty (30) days before the
date the Event begins. City shali respond to any request for a change within fifteen (15) days after
receiving the request. City’s failure to timely respond shall constitute City’s rejection of the
request.
5. Invoice Requirements. Producer shall report the Reimbursable Activities by providing an
invoice (the “Invoice”) to City as follows:
5.1 City shall make a single payment for all Qualified Items. The Invoice shall be
addressed from Producer to City and shall request the payment.
5.2 City shall not be obligated to pay any part of a late Invoice.
5.3 The Invoice shall be accompanied by the following evidence for all of the Qualified
Items showing that Producer has made full payment to the third parties listed on the Qualified
Item List:
5.3.1 A formal, written invoice issued by the third party to Producer that includes
a list of the goods or services provided for the Event and the amount the third party charged
Producer for the goods or services.
5.3.2 A copy of a cancelled check from Producer to the third party showing the
payment described on the third party’s invoice.
5.3.3 Publication tear sheets, air-time logs, website content, distribution or
viewing logs, and other evidence of media publication or distribution verifying that Producer has
performed the Reimbursable Activities, all in form and content acceptable to City.
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5.3.4 Such other evidence as City may request.
5.4 The amount of the City payment to Producer with respect to each Qualified Item
shall be the amount listed for that Qualified Item on the Qualified Item List, not to exceed fifty
percent (50%) of the amount Producer paid to the listed third party for the Qualified Item, subject
to the City’s right to reduce payment or not make payment if City determines that Producer has
not fulfilled all terms of this Agreement.
6. Intercept Survey. At the time of the Event, City may elect to conduct an intercept survey.
City shall provide the survey questions. Producer shall pay to City up to fifty percent (50%) of the
cost of the survey as requested by City’s contract administrator. Producer’s share not to exceed
Three Thousand Five Hundred Dollars ($3,500). Producer shall cooperate, as requested by City,
with City in conducting the intercept survey and shall not hinder or prevent City from conducting
the survey.
7. Delivery and Follow up. Producer shall inform City of its activities under this Agreement
as follows:
7.1 Producer shall deliver the Post Event Report and the Invoice to City no later than
the earlier of sixty (60) days following the Event or the May 31 first following the Event.
7.2 Producer shall deliver the Post Event Report and the Invoice simultaneously.
7.3 Subject to section 7.4, City shall pay the Event Funds within sixty (60) days after
receiving all of the following:
7.3.1 The Post Event Report.
7.3.2 The Invoice.
7.3.3 All supporting and other materials required by this Agreement.
7.4 If the City determines that an audit under Section 8 of the Agreement will be
conducted, payment will be made within 120 days of the City receiving the information in Section
7.3 provided the Producer fully cooperates in the audit. The Producer’s failure to fully cooperate
in the audit may delay payment beyond 120 days.
8. Records and Audit Rights. Producer’s records (hard copy, as well as computer readable
data), and any other supporting evidence considered necessary by the City to substantiate
charges and claims related to this contract are open to inspection and subject to audit and/or
reproduction by City’s authorized representative to the extent necessary to adequately permit
evaluation and verification of the cost of the work, and any invoices, change orders, payments or
claims submitted by the Producer or any of Producer’s payees in accordance with the terms of
the contract. The City’s authorized representative must be given access, at reasonable times and
places, to all of the Producer’s records and personnel in accordance with the provisions of this
Section throughout the term of this contract and for a period of 3 years after last or final payment.
Producer shall ensure that records necessary to substantiate changes and claims by
subcontractors who perform work under this contract are made available for City inspection and
subject to audit and/or reproduction by: inserting a provision requiring subcontractors to comply
with this Section in a written agreement between Producer and subcontractor; or obtaining the
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relevant documents from the subcontractor.
If an audit in accordance with this Section discloses overcharges of any nature by the
Producer to the City in excess of 1% of the total contract billings, the cost of the City's audit, but
not exceeding the amount of the overcharge, will be reimbursed to the City by the Producer. Any
adjustments and/or payments which must be made as a result of any audit or inspection of the
Producer's invoices and/or records will be made within a reasonable amount of time (not to
exceed 90 days) from presentation of City's findings to Producer.
9. Termination. This Agreement shall terminate upon Producer providing to City a
satisfactory Post Event Report, complying with all other requirements of this Agreement, and City
paying to Producer the Event Funds. However, City may, without further obligation, terminate the
Agreement at any earlier time for convenience or cause by giving Producer ten (10) days written
notice of the termination.
10. Other City Contracts and Resources. City's obligations to Producer are limited to the
specific items detailed in this Agreement. If Producer desires use of City resources, then Producer
must pursue those City resources through normal processes. Without limitation. City's support of
the Event is not a commitment that such City resources will be available, even if the City resources
are discussed in this Agreement or are necessary to conduct the Event in the manner
contemplated by this Agreement. Without limitation, this agreement does not authorize any use
of any land or facilities owned, controlled or operated by City or any third party. Producer shall
not use such land or facilities without first entering into separate contracts for such use. City has
not promised Producer any such contracts or use. This Agreement is not a promise to make City
venues or other resources, available for the Event. Any use of City property for the Event would
require a separate contract. If Producer enters into any other agreements with City, including
without limitation agreements for the same event, for other events, or for use of city venues for
any event, then any violation of this Agreement or any of the other agreements by Producer shall
be a violation by Producer of all such agreements and this paragraph shall be deemed to be
included in all such other agreements. If any other such agreement imposes on Producer different
requirements than this agreement, then the stricter requirements shall apply.
11. Indemnification. To the fullest extent permitted by law. Producer, its successors, assigns
and guarantors, shall defend, indemnify and hold harmless City, its agents, representatives,
officers, directors, officials and employees from and against all allegations, demands,
proceedings, suits, actions, claims, damages, losses, expenses, including but not limited to,
attorney fees, court costs, and the cost of appellate proceedings, and all claim adjusting and
handling expense, related to, arising from or out of, or resulting from any negligent or intentional
actions, acts, errors, mistakes or omissions caused in whole or part by Producer relating to the
Event, and any work or services in the performance of this Agreement including, but not limited
to, any subcontractors, suppliers or others connected with the Event or anyone directly or
indirectly employed by any of them or anyone for whose acts any of them may be liable and any
injury or damages claimed by any of Producer's customers or employees. Producer's
indemnification obligations shall extend beyond and will not be affected by any termination of this
Agreement.
12. Insurance. Producer shall purchase and maintain during the Event and during all setup
and takedown of the Event insurance with coverages and limits as follows:
a. The following coverages are required:
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i. “Occurrence" form Commercial General Liability insurance with a limit
of not less than $1,000,000 for each occurrence, $2,000,000 Products
and Completed Operations Annual Aggregate, and a $2,000,000
General Aggregate limit. The policy shall cover liability arising from
premises, operations, independent contractors, products-completed
operations, personal injury and advertising injury. If any Excess
insurance is utilized to fulfill the requirements of this paragraph, such
Excess insurance shall be "follow form" equal or broader in coverage
scope than underlying.
ii. If any vehicle is used in the performance of the scope of work that is
the subject of this contract, commercial/business automobile liability
insurance with a limit of not less than $1,000,000, each accident with
respect to the Producer owned, hired, and non-owned vehicles.
iii. Workers compensation insurance to cover obligations imposed by
federal and state statutes having jurisdiction of Producer’s employees;
and Employers' Liability insurance of not less than $100,000 for each
accident, $100,000 disease for each employee, and $500,000 disease
policy limit. If any work is performed by third parties. Producer will
cause the third parties to provide Workers Compensation and
Employers’ Liability to at least the same extent as required of Producer.
iv. If valet parking is offered, garage keepers legal liability with limits of not
less than $75,000 per vehicle.
V. If alcohol is sold at the Event, liquor liability insurance with a limit of not
less than $5,000,000 for each occurrence and $5,000,000 aggregate.
b. For all insurance policies except Workers Compensation, City shall be named
as additional insured to the full limits of liability purchased by the Producer even
if those limits of liability are in excess of those required by this Contract
c. The policies must contain a waiver of subrogation against the City, its officers,
officials, agents, and employees for losses arising from work performed related
in any way to the event.
d. The Producer’s insurance coverage, including any excess insurance policies,
must be primary insurance with respect to the City, its officers, officials, agents,
and employees. Any insurance or self-insurance maintained by the City, its
officers, officials, agents, and employees must be in excess of the coverage
provided by the Producer and must not contribute to it.
e. If the Producer receives notice that any of the required policies of insurance
are materially reduced or cancelled, it will be Producer’s responsibility to
provide prompt notice of same to the City’s contract administrator, unless such
coverage is immediately replaced with similar policies.
f. City’s Risk Management Division may increase or change required insurance
coverage and limits from time to time depending on the size, scope and nature
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of the activities of the Event. No reduction in coverage or policy limits is
effective without the written approval of City's Risk Manager or his designee.
g- Producer shall purchase and maintain all required insurance from insurance
companies licensed to do business in the State of Arizona, or from qualified
non-admitted insurers who are authorized to do business in the State of
Arizona.
h. Use of Subcontractors. If any work under this Agreement is subcontracted in
any way, Producer shall execute a written agreement with Subcontractor
containing the same Indemnification Clause and Insurance Requirements as
required by this Agreement which protects City and Producer. Producer shall
be responsible for executing the agreement with Subcontractor and obtaining
Certificates of Insurance verifying the insurance requirements.
Required insurance shall be issued by insurance companies licensed to do
business in the State of Arizona, or from qualified non-admitted insurers who
are authorized to do business in the State of Arizona.
j. By requiring the insurance stated in this Contract, the City of Scottsdale does
not represent that coverage and limits will be adequate to protect the Producer.
City of Scottsdale reserves the right to review any and all of the insurance
policies and/or endorsements required by in this Contract but has no obligation
to do so. Failure to demand any evidence of full compliance with the insurance
requirements stated in this Contract or failure to identify any insurance
deficiency does not relieve Producer from, nor shall it be considered a waiver
of, its obligation to maintain the required insurance at all times during the
performance of this Contract.
k. Producer shall provide City, prior to the Event, certificates of insurance as
evidence that the required insurance coverages and limits are in full force and
effect. However, if the Event occurs at a City-owned or managed site or if the
event receives a special event permit and a certificate evidencing the required
insurance is provided to the City’s contract administrator for the venue
agreement or the special event permit, a separate certificate does not need to
be provided to the contract administrator for this Agreement.
13. Miscellaneous. The following additional provisions shall apply:
a. Integration. This Agreement constitutes the entire agreement between the
parties with respect to the subject matter hereof and supersedes any prior
agreement, proposal, draft agreement, discussion outline, correspondence,
memoranda or representation regarding the payment of City funds for the
Event.
b. Delegation. City may designate in writing a designee to receive any of
Producer’s performances under this Agreement. Until further notice. City
designates SCVB to receive the Exhibit Space Invitation.
c. Compliance With Law. This Agreement does not waive and is not a substitute
for Producer’s obligation to comply with all state, local and federal laws, policies
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and regulations applicable to the Event. This Agreement is not a permit or other
regulatory approval to hold the Event.
d. Candidates for Office. Producer shall not allo\w the Event to feature or
otherwise spotlight a candidate who is currently running for election or re-
election for any political office.
e. Assignment. Producer’s obligations and rights hereunder shall not be assigned
or delegated in whole or in part without City’s prior written consent.
f. Cancellation. This Agreement is subject to cancellation pursuant to the
provisions of A.R.S. Section 38-511.
g. Modifications. Any amendment or modification from the terms of the
Agreement shall be in writing and shall be effective only upon approval of all
parties.
h. Severability. If any term or provision of this Agreement shall be found to be
illegal or unenforceable, the remainder of this Agreement shall remain in full
force and effect, and such term or provision shall be deemed to be deleted.
i. Attorney’s Fees. If any party brings any action for any relief, declaratory or
otherwise, arising out of this Agreement, the prevailing party shall be entitled
to receive from the non-prevailing party reasonable attorney’s fees, costs, and
expenses, determined by a court sitting without a jury, which shall be deemed
to have accrued on the commencement of such action.
j. Notices. Notices hereunder shall be given in writing by hand delivery or by
United States mail, return receipt requested, postage prepaid addressed to;
If to City: Steve Geiogamah-Contract Administrator
Tourism Development Manager
Tourism and Events Department
City of Scottsdale
7447 E Indian School Rd
Scottsdale, AZ 85251
If to Producer: Barrett-Jackson Auction Company
Craig Jackson
15555 N 79*>' Place. Suite A
Scottsdale. AZ 85260
By notice from time to time. City or Producer may designate any other address for receiving mailed
notice hereunder. Service of any notice by mail shall be deemed to be complete three (3) days
(excluding Saturday, Sunday and legal holidays) after the notice is deposited in the United States
mail.
k. Third Parties. There are no third party beneficiaries to this Agreement.
l. Employment of Unauthorized Workers. Producer shall comply with A.R.S. §23-
211, et seq. and all other applicable federal, state and local laws and
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regulations that relate to Producer’s employees (collectively, the “Unauthorized
Worker Lavi/s”). Producer shall cause its contractors to comply with the
Unauthorized Worker Laws as respects the contractors’ employees. Without
limitation, Producer warrants and represents pursuant to A.R.S. §41-
4401(A)(1) that Producer and its contractors comply with A.R.S. §23-214(A).
Pursuant to A.R.S. §41-4401 (A)(2), a breach of this paragraph shall be a
material breach of this Agreement and an event of default, which shall entitle
City to exercise any and all remedies described in this Agreement or othenvise
available at law or equity, including without limitation termination of this
Agreement. However, pursuant to A.R.S. §41-4401(C), Producer shall not be
deemed to be in material breach of the warranty if Producer and its contractors
establish that they have complied with the employment verification provisions
prescribed by §274A and §2746 of the Federal Immigration and Nationality Act
and the E-Verify requirements prescribed by A.R.S. §23-214(A). City shall
have the right to inspect the records and papers of Producer and its employees,
and of Producer’s contractors and their employees, to ensure that Producer
and its contractors are in compliance with this paragraph.
m. Authority. The person executing this Agreement on behalf of the Producer
warrants and represents to have full power and authority on behalf of Producer
to enter into and perform this Agreement.
n. Producer certifies that it is not currently engaged in and agrees for the duration
of the contract to not engage in a boycott of Israel as defined in A.R.S. § 35-
393.
IN WITNESS WHEREOF, the parties have hereuntp-swhacfiibefl their names as of the date first
stated above.
PRODUCER:
Signature
. Craig Jackson
By:
Print Name
Its: ceo
Title
CITY: CITY OF SCOTTSDALE, a
municipal corporation
By:
Lisa Borowsky, Mayor
ATTEST:
Ben Lane, City Clerk
155162922 Contract No. 2026-169-COS
Page 9 of 10

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
APPROVED AS TO FORM:
4/.
Luis E. Santaella, City/Attorney
By: William Hylen, Deputy City Attorney
(j^Vge Wood^^afe^ly-and Ri^ Management Director
Steve GeiogamanrTaurism Development Manager
155162922 Contract No. 2026-169-COS
Page 10 of 10

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MATCHING EVENT ADVERTISING FUNDING APPLICATION
APPUCANTINPORHATION
I
AppUcationDate: 7 2026
Legal Description (Corporation, LLC,
i Organization Name: etc.) |_|_Q
I Barrett-Jackson Auction Company
Business Address: ^ ^ ^
Scottsdale j AZ 85260
Event Contact: ^0gQn Jones, Seniof VP, Marketing & Conten^
Phone: 480-421-6694 Email: nnjones@barrett-jackson.com
Event Producer Qualifications:
I The Barrett-Jackson 2027 Scottsdale Auction will be held January 23-31 at
: WestWorld. The 2026 auction generated over $195M in sales and had more
than 300,000 people in attendance.
EVENT INFORMATION
Event Name: Barrett-Jockson 2027 Scottsdale Auction
Eventwebsite: borrett-jackson.eom/2027-scottsdale
Event Date(s): Event Times(s): Years in Scottsdale:
January 23-31 8 a.m. to approximately 9 p.m. |44
Event Address:
WestWorld of Scottsdale -16601 N Pima Rd
State:
Scottsdale AZ 85260
Admission Cost: Projected Attendance: Attendance tracking method:
See attached ticket table 300,000 Ticket Scans
Expense Budget (includes Estimated Revenue: Marketing Budget: ! Requested Funding
marketing): $200M $750k ; Amount:
$24M 30000
FY 26/27 Exhibit A
Page 1 of 6 2026-169-COS

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MATCHING EVENT ADVERTISING FUNDING APPLICATION
! Brief description of event. (Sustainability, Impact of business and community): I
Barrett-Jackson provides significant cultural, economic, and promotional value to the City ot Scottsdale
and the surrounding community. As a premier automotive lifestyle event, it draws over 300,000 attendees
I annually generating substantial economic activity through tourism, lodging, dining and retail. The event j
' contributes millions in economic impact throughout the city during the auction week.
I
■ In terms of workforce impact, Barrett-Jackson supports hundreds of local jobs each year, from full-time
■ staff to seasonal and temporary roles, benefiting workers across the Valley. The production of the event
i also relies on local vendors and senrice providers, further stimulating the regional economy.
» i
I Barrett-Jackson promotes Scottsdale on a global stage through national television coverage and
professionally produced livestreams, positioning the city as a worid-class destination for automotive,
entertainment and luxury experiences. The organization also prioritizes sustainability through responsible
event planning practices, including on-site recycling programs and digital ticketing. !
1
Does your event have a charitable component? if so, please explain. '
Barrett-Jackson's unwavering commitment to assisting those In need has been a fundamental principle since the
company's establishment In ] 971 and remains a cornerstone of its values today. Over $172 mlion has been raised for
, choritable causes through the auctioning of over 500 cars. What makes this achievement significant Is that every dollar
generated from the sale of these chotity cars goes directly to the designated organizations. Barrett-Jackson waives all
; fees and commissions, ensuring that 100% of the hammer price goes directty to support the charity.
Expected number of measurable room nights In Tracking method of room night data (Room Blocks,
: Scottsdale hotels: Survey, Room Pickup Reports, etc.):
2,900 Room blocks and reporting from our
hospitality partner
if you have previously received funding from the City of Scottsdale, list years and amounts below (list
only up to last three years).
Year Amount
2026 30,000
2025 30,000
‘
2024 30,000
FY 26/27 Exhibit A
Page 2 of 6 2026-169-COS

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MATCHING EVENT ADVERTISING FUNDING APPLICATION
The City’s Tourism Development Commission has developed the Approved uses, listed below,
for any funds that are granted. Events must use City funds for advertising outside Maricopa
County.
A. Traditional advertising {print, television, out-of-home, radio
B. Digital advertising
C. Social Media advertising
D. Mail
Funds granted are based on a dollar-for-dollar match for the same approved use. For example, if
t
the total cost of an advertising campaign is $10,000 the request for City funds would be $5,000,
with the balance of $5,000 to be paid by the event.
The city of Scottsdale cannot be the full funding source for an event. The contract requires that
the producer perform other activities with no reimbursement from the City to conduct the event
as promised to the City. Details about fully reimbursable activities are in the Event Agreement
and should be reviewed carefully.
ONLY list those items that are being requested for reimbursement.
Fill out the chart below in its entirety to be eligible for matching event funding from the city. Here
is an example:
i
Examples:
Item: ; Demographics: Market: Timing: Type.: Cost:
Afar Magazme \ Adults 35-53 National Jan. 2017 Print $35,000
Facebook Adults I National Dec-Feb Social media | $5,000
MARKETING PLAN AND BUDGET INFORMATION
Item: Demographics: ! Market: Timing: Type; Cost:
See attached !
Total Cost: 0
FY 26/27 Exhibit A
Page 3 of 6 2026-169-COS

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MATCHING EVENT ADVERTISING FUNDING APPLICATION
t Describe how the event will contribute to Experience Scottsdale's branding efforts as well as provide
exposure nationally, internationally and/or outside Maricopa County for Scottsdale’s attractiveness
as a destination to our target visitor:
- The City of Scottsdale will be mentioned and referenced in 40 hours of live television coverage on FYI
and The HISTORY Channel.
' - Exhibitor space at the event to promote and drive awareness to the City of Scottsdale initiatives and
promotions.
- Advertisement in Barrett-Jackson's Experience Magaane - distributed to all bidders, consignors and
, attendees (11,000 printed. Digital version is sent to over 200,000 subscribers). This is valued at $3,500.
^ - Social media posts to promote the City of Scottsdale initiatives and promotions (Instagram, Facebook 1
: and X valued at $2,000 per post per channel)
' - Official partner listing on Barrett-Jackson website (valued between $15,000 and $50,000 per year)
!
If approved for funding, please explain how event funding will enhance your event’s marketing and PR j
efforts: !
For more than 50 years, Barrett-Jackson has evolved beyond a collector car auction
into a premier automotive iifestyle event, focused on expanding the audience of
collectors, buyers, sellers and enthusiasts. While the live auction remains the |
cornerstone of the experience, strategic marketing investments support targeted
outreach, family-friendly programming and new entertainment designed to attract
younger, more diverse audiences and showcase initiatives such as Family Day.
Additional funding will allow us to further elevate the auction site and hospitality
experience through enhanced fan activations, premium guest spaces and engaging
entertainment, while expanding marketing efforts that increase accessibility,
strengthen community engagement and inspire the next generation of automotive
enthusiasts.
5
SUBMISSION INFO
Is this application being submitted at least 90 days before your event? YES \/ NO
I
I authorize the verification of the information provided on this form.
Signature of applicant (Required): Date:
L
Name
VYI^IKI , \/P> Csir\atMA-
FY 26/27 Exhibit A
Page 4 of 6 2026-169-cos

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
m
Local
Ad Size Month Material Deadline
Arizona Republic Overline Ad - Front Page $10,000.00
Scottsdale Airpark News FP (Dec)/FP+Cover (Jan) DEC/JAN $8,298.00
Entertainer FP(Dec)/FP+ Cover (Jan) NOV/DEC $3,900.00
East Valley Tribune FP NOV $12,800.00
Scottsdale Progress FP January $0.00
So Scottsdale 2FP Each Issue NOV, DEC, JAN $16,000.00
Arrived Annual Book $10,000.00
Arrived FP +Cover (Jan) JAN $6,742.00
Iconic FP + Dec Feature Story Nov/Dec, Jan $10,000.00
Trends FP $2,500.00
Phoenix Magazine January $6,055.00
FP February $0.00
Phoenix Magazine - City Guide FP November-April $2,538.66
Front Doors FP Winter Issue $3,500.00
Modern Luxury FP DEC/JAN $6,400.00
Scottsdale City Lifestyle FP NOV/DEC/JAN $5,700.00
Paradise Valley City Lifestyle FP NOV/DEC $3,800.00
Pardise Valley Independent $3,800.00
Highline Autos FP + Cover (Nov/Dec/Jan) Nov/Dec/Jan $19,500.00
Experience Scottsdale $0.00
Experience AZ FP FallAWinter $2,010.00
TOTAL $133,543.66
National
Ad Size Month Material Deadline
Classic Motor Sport $2,150.00
Classics and Sports Car FP Dec/Jan $2,150.00
Hagerty (Drivers Club) FP Nov/Dec $13,500.00
Hagerty (Radius) $0.00
Exhibit A
Page 5 of 6 2026-169-COS

Docusign Envelope ID; 27881C51-5E34-816B-836D-4EDB545D8B34
Placeholder - Amsive
CTV $50,000.00
Retargeting (Meta) $50,000.00
Search $50,000.00
Programmatic Video $50,000.00
Sports Car Market Online $4,500.00
Sports Car Market Newsletter $0.00
Sports Car Digest $0.00
AZ Central Digital $1,629.43
Influencers $8,000.00
CCN
TOTAL
$750,000.00
Exhibit A
Page 6 of 6 2026-169-COS

Exhibit B
FY26/27
Matching Event Advertising Funding Program
Qualified Item List
Event Name: Barrett-Jackson 2027 Scottsdale Auction
Event Date: January 23-31, 2027
Maximum City
Category Qualified Items Matching Funding
See Exhibit A pages 5-6
TOTAL $750,000
Exhibit B 2026-169-COS
Page 1 of 1

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
CITY OF
SCOTTSDALE
FY 2026/27 Matching Event Advertising Funding Program
Post-Event Report
The Post-Event Report is due 60 days following your event or May 31, whichever is earlier.
Event producers are to provide a Post Event Report as identified in the event agreement.
Instructions:
Please submit along with the following required documentation:
> Event producers are to provide an invoice, as identified in the event agreement,
as well as a W-9 that has been signed within the last year.
> Third party invoices paid by the producer of items outlined on funding
application as listed on qualifying worksheet Exhibit B of Contract
> Cancelled check(s) or credit card statements showing payment by the producer
of above-mentioned invoices as listed on Exhibit B of Contract
> Submittear sheets, air-time logs, website content, distribution orviewing logs,
and other evidence of media publication or distribution, all in form and content
acceptable to City.
> Examples of expenses NOT eligible for reimbursement include but are not
limited to advertising agency commissions, public relations expenses,
influencer expenses, “in-kind” expenses, salaries, entertainment, supplies,
equipment, postage, sales tax, travel expenses, general operating expenses,
and any item not specifically included in the funding request.
> Payment is contingent upon submitting the appropriate documentation.
If your file is large, please contact Holli to send a secure link.
Questions, Post-Event Report, and Invoice should be submitted to:
City of Scottsdale Tourism & Events Department
Attention: Holli Shannon
hshannon@scottsdaleaz.gov
480-312-7177
FY 26/27 Exhibit C
Page 1 of 6 2026-169-COS

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MEAF POST-EVENT REPORT
Post-Event Submit Date:
Event Name:
Event Dates:
Total NON-LOCAL Marketing Expense:
Actual Attendance: Attendance tracking method: include supporting documentation, such as but
not limited to, venue records, attendance logs, receipts, and/or sunrey data.
Please provide the following:
A. A description of the Performance under Agreement
FY 26/27 Exhibit C
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Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MEAF POST-EVENT REPORT
B. Benefits to the City of Scottsdale and the public. Provide quality of life and local business
benefits.
C. Positive & Negative Effects on City Services, Facilities and Neighborhoods
FY 26/27 Exhibit C
Page 3 of 6 2026-169-COS

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MEAF POST-EVENT REPORT
D. Describe any additional information such as survey or economic impact results, etc., that
might be useful in understanding the event’s impact on Scottsdale and its Tourism Industry.
E. Effect on City Hotels. Provide number of room nights generated in Scottsdale hotels and a
list of contracted Scottsdale hotels. Please include property room night reports and any
documentation from Scottsdale hoteliers confirming the actual number of rooms sold in
room blocks set aside for the Event.
FY 26/27 Exhibit C
Page 4 of 6 2026-169-COS

Docusign Envelope ID: 27881C51-5E34-816B-836D-4EDB545D8B34
MEAF POST-EVENT REPORT
F. Describe the event’s experience with any City-owned and/or operated facilities utilized with
particular attention to problems and opportunities as it relates to the physical facilities and
operations.
6. What could be done to improve the event in the future?
FY 26/27 Exhibit C
Page 5 of 6 2026-169-COS

Docusign Envelope ID; 27881C51-5E34-816B-836D-4EDB545D8B34
MEAF POST-EVENT REPORT
Describe any charitable component provided by the event.
Did you produce an event program?
YES NO
If YES, (per contract) submit a copy of the full-page advertisement promoting the City of Scottsdale.
Did you offer the City of Scottsdale exhibit space 60 days prior to the event? (per contract)
YES NO
If YES, please include your method of contact (email/phone call) and offer date:
Did your event website have a prominent link to the City of Scottsdale 60 days prior to the event? (per
contract)
YES I I NO
If YES, please include the hyperlink to the webpage:
SUBMISSION INFO
I authorize the verification of the information provided on this form.
Signature (Required): Date:
Name
^Attachments are permissible if more room is required
FY 26/27 Exhibit C
Page 6 of 6 2026-169-COS