Supporting Document (dc029349...)

Docusign Envelope ID: ABBBF36F-4387-8727-81EF-6023ED932C9C
Item 16
/
Meeting Date: November 10, 2026
General Plan Element: Economic Development
General Plan Goal: Sustain Scottsdale as a tourist destination
ACTION
Scottsdale ArtWalk Adopt Resolution No. 13804 authorizing funding up to $150,000 from the
portion of the FY 2026/27 Tourism Development Fund that is allocated toward event retention and
development, and Contract No. 2026-166-COS with the Scottsdale Gallery Association for the
Scottsdale ArtWalk.
BACKGROUND
Arts and culture are important components of Scottsdale's tourism identity, contributing to the
destination's appeal and national and international visibility.
Scottsdale ArtWalk is a longstanding weekly evening event that attracts residents and visitors to Old
Town Scottsdale's Arts District. During the proposed agreement period, ArtWalk will take place each
Thursday evening from December 3, 2026, through May 27, 2027, encompassing 24 events. The
series features gallery exhibitions and artist demonstrations, providing opportunities for cultural
enrichment, arts education and community engagement.
The Scottsdale Gallery Association has requested $150,000 in funding for a one-year agreement
supporting Scottsdale ArtWalk. The request does not meet two Event Funding Program criteria:
funding may not exceed 25% of the total event budget, and eligible events must span at least two
consecutive days. The Tourism Development Comniission considered both deviations from program
criteria in developing its recommendation. The Association has requested 50% of the funding in
advance of the first scheduled event in November, with the remaining 50% payable in March.
On September 15, 2026, the Tourism Development Commission unanirnously recommended that
the City Council approve funding of up to $150,000 for the one-year agreement. If approved,
funding would be provided from the Tourism Development Fund allocation for events and event
development.
ANALYSIS & ASSESSMENT
The FY 2025/26 Scottsdale Art Gallery Gold Palette Series received $125,000 in City event funding,
primarily supporting marketing,and promotion. For FY 2026/27, the Scottsdale Gallery Association
Action Taken

Docusign Envelope ID; ABBBF36F-4387-8727-81EF-6023ED932C9C
City Council Report | Scottsdale ArtWalk
has agreed to discontinue the "Gold Palette" designation and establish consistent branding for all
weekly ArtWalk events. Select events, particularly those coinciding with holidays or other Old Town
activities, will receive enhanced marketing and promotional support.
For the proposed one-year agreement, the Scottsdale Gallery Association has identified $150,000 in
direct marketing expenditures within a total event budget of $165,000. Proposed marketing and
promotional activities will highlight Old Town Scottsdale and the broader destination, supporting
tourism visibility and visitation.
City staff have evaluated the proposed marketing and promotional benefits to determine their value
to Scottsdale and the local tourism industry. Staff have determined that the proposed benefits
represent direct consideration substantially equivalent to the City's proposed expenditure.
Following the conclusion of the event, the event producer will provide the city with a post-event
report evaluating the producer's performance under the event funding agreement and the benefits
achieved for the city and the public. If the producer does not meet the funding criteria established
in the agreement, the funding amount will be reduced accordingly, consistent with the terms of the
agreement.
Community Involvement
Discussion regarding this event took place at the Tourism Development Commission meeting on
September 15, 2026.
RESOURCE IMPACTS
Available Funding
The recommended city investment is up to $150,000 for the event funding agreement. Based on
Tourism Development Fund sources and uses included in the FY 2026/27 Operating Budget, funds are
available.
Staffing, Workload Impact
No additional staffing or other resources are expected.
STAFF RECOMMENDATION
Staff recommends adoption of Resolution No. 13804, authorizing funding in an amount up to
$150,000 from the portion of the Tourism Development Fund that is allocated toward event
retention and development, and approving Contract No. 2026-166-COS.
RESPONSIBLE DEPARTMENT
J
Tourism & Events
Page 2 of 3

Docusign Envelope ID: ABBBF36F-4387-8727-81EF-6023ED932C9C
City Council Report | Scottsdale ArtWalk
STAFF CONTACT
Steve Geiogamah, Tourism Development Manager, SGeiogamah@scottsdaleaz.gov
APPROVED BY
^—Signed by:
SuH StliiA. 10/26/2026
^ I247» i«S7593B4FS,..
Scott Selin, Budget Director Date
(For Financial Policies Compliance and Budget Appropriation)
480-312-2603, sselin@scottsdaleaz.gov
-Signed by:
10/26/2026
—AF2JT3CA4flB9453...
Kevin Burke, Senior Director of Economic Development & Tourism Date
480-312-2533, kburke@scottsdaleaz.gov
ned by:
10/26/2026
Judy Doyle, Deputy City Manager Date
480-312-2691, JDovle@scottsdaleaz.gov
-Signed by:
WIA. 10/26/2026
-8««0a9DDaEAD)C0, oj4n'»Qnrv'ir Ar
Greg Caton, City Manager Date
480-312-7759, gcaton@scottsdaleaz.gov
ATTACHMENTS
1. Resolution No. 13804
2. Contract No. 2026-166-COS
Page 3 of 3

RESOLUTION NO. 13804
A RESOLUTION OF THE COUNCIL OF THE CITY OF SCOTTSDALE,
MARICOPA COUNTY, ARIZONA, AUTHORIZING FUNDING UP TO $150,000
FROM THE PORTION OF THE FY 2026/27 TOURISM DEVELOPMENT FUND
THAT IS ALLOCATED TOWARD EVENT RETENTION AND DEVELOPMENT
FOR THE SCOTTSDALE ARTWALK AND APPROVING AGREEMENT NO.
2026-166-COS WITH THE SCOTTSDALE GALLERY ASSOCIATION.
WHEREAS, City desires to provide funds for the Scottsdale ArtWalk event (“event"); and
WHEREAS, City and the event producer wish to enter into an agreement for the event;
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Scottsdale,
Maricopa County, Arizona, as follows:
Section 1. The City Council authorizes funding up to $150,000 from the portion of the FY
2026/27 Tourism Development Fund that is allocated toward event retention and development for
the Scottsdale ArtWalk.
Section 2. The City Council authorizes and directs the Mayor to execute, on behalf of the
City, Contract No. 2026-166-COS with the Scottsdale Gallery Association.
PASSED AND ADOPTED by the City Council of the City of Scottsdale, Maricopa County,
Arizona this____day of__________________ , 2026.
CITY OF SCOTTSDALE, an Arizona
municipal corporation
ATTEST:
Lisa Borowsky, Mayor
Ben Lane, City Clerk
H
APPROVED AS TP FORM:
i
Luis E. Santaeija, City Attorney
By: William Hyfen, Deputy City Attorney
Attachment 1
19562959

Contract No: 2026-166-COS
EVENT FUNDING AGREEMENT
THIS EVENT FUNDING AGREEMENT (the “Agreement”) is made this _ day of
___ , 20____by and between the Scottsdale Gallery Association (“Producer”) and the City
of Scottsdale, an Arizona municipal corporation (“City”).
RECITALS
A. City’s City Council has approved the expenditure of a portion of certain funds
collected (the “Bed Tax Funds") in conformity with Financial Policy 10.02 to be used to help
promote certain events supporting tourism and the hospitality industry in Scottsdale, Arizona.
B. Producer is the producer of the Scottsdale ArtWalk Series (the “Event").
C. Producer has submitted to City a proposal describing the Event and requesting
that City authorize use of a portion of the Bed Tax Funds for the Event to prornote Scottsdale as
a tourist destination.
I
D. At Producer’s request. City has determined to provide funds (the “Event Funds”)
to Producer up to the maximum amount of $150,000 (the “Event Amount”) for the Event.
E. City’s willingness to provide the Event Funds is conditioned upon Producer’s
executing and performing this Agreement and delivering to City after the Event a report;(the “Post
Event Report”) accompanied by a separate invoice (the “Invoice”).
NOW, THEREFORE, in consideration of the foregoing and good and valuable
consideration received, the parties hereto agree as follows:
1. Funding Limitation. Payment of the Event Funds is subject to all of the following
cumulative conditions and limitations:
1.1 The total amount of Event Funds City pays under this Agreement shall not exceed
the Event Amount.
1.2 City’s payment shall be made only from Bed Tax Funds, specifically the portion
allocated to Event development. City is not Obligated to provide funding from any other source.
1.3 Without detracting from limits contained elsewhere in this Agreement, Event Funds
shall be disbursed only to the extent City determines, in its sole and absolute discretion, that City
has collected adequate Bed Tax Funds to disburse these amounts, taking into account all
circumstances including, without limitation, competing uses for the Bed Tax Funds.
2. Event Requirements. In addition to the Event Scope of Deliverables more specifically set
forth in Exhibit A, attached hereto and herein incorporated by reference in its entirety. Producer
shall cause the Event to comply with all of the following requirements:
2.1 The Event shall be open to the public and have cumulative attendance of at least
5,000.
2.2 The Event shall be held on the dates shown on Exhibit A. Notwithstanding the
19562979:9
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Contract No. 2026-166-COS
Attachment 2

foregoing, if the Event fails to occur on the above date solely due to weather, ah; act of God, or a
condition beyond the reasonable control of Producer, then the Parties may agree to reschedule
the Event (or any portion thereof) to a subsequent date certain. All rights and privileges of the
parties will continue until conclusion of the Event. Should the Parties agree that Rescheduling the
Event is not tenable or the Parties cannot agree on a rescheduled date, this; Agreement will
terminate, and City shall have no further obligation to provide additional funds beyond the value
of sponsorship benefits provided as of the date of termination.
2.3 Producer’s representation that the Event will be of the same scale, quality,
attendance, economic benefit to the public and provide other public benefits, or better, as are
described in the Proposal is a material term of this Agreement.
2.4 Producer shall publicly acknowledge the City support represented by this
Agreement. All publicity and messaging that acknowledges any person or entity that supports the
Producer financially or through provision of products Or services (hereinafter “supporter”) shall
acknowledge the City as a supporter and shall utilize (where appropriate in City and Producer’s
discretion) a logo provided by City. At a minimum. Producer shall acknowledge the City as a
supporter at least twice in publicity and messaging. No other use of City’s name is allowed in any
form of advertising or public relations without prior City approval. Consistent with this Agreement’s
requirement that Producer publicize and promote the City, Producer and its officers, directors and
agents will not disparage the City or its officers, agents or employees during the term of this
Agreement.
2.5 Producer shall provide the City with benefits, including recognition and publicity,
commensurate with benefits provided to other supporters at a similar support level as the City.
2.6 At the time of the Event, City may elect to conduct an event intercept survey. City
shall provide the survey questions. Producer shall pay to City up to fifty percent (50%) of the cost
of the survey as requested by City’s contract administrator. Producer’s share not to exceed Three
Thousand Five Hundred Dollars ($3,500). Producer shall cooperate, as requested by the City,
with City in conducting the intercept survey and shall not hinder or prevent City from conducting
the survey. Producer will reimburse this cost within 60 days of the City sending an invoice.
2.7 Within thirty (30) days after the last Event, Producer shall provide the Post Event
Report to City as follows;
2.7.1 The Post Event Report shall include the following:
2.7.1.1 A narrative description of:
2.7.1.1.1 The Event.
2.7.1.1.2 Producer’s performance under this Agreement.
2.7.1.1.3 The benefits to City and the public achieved and likely
to be achieved because of the Event.
2.7.2 Any publication tear sheets, air-time logs, website conterit, distribution or
viewing logs, and other evidence of media publication or distribution verifying that Producer has
performed the Non-Reimbursable Activities, all in form and content acceptable to City.
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Contract No. 2026-166-COS

2.7.3 If applicable, a tear sheet of City’s full-page advertisement in the Event
program.
2.7.4 Any economic impact report that Producer may prepare or obtain of the
Event.
2.7.5 The results of any intercept survey or similar data Producer may prepare
or obtain of the Event.
2.7.6 The results of Producer’s tracking of hotels and other lodgings used by
persons attending the Event based on evidence from Scottsdale Hotels.
2.7.7 The Event’s effects on City hotels.
2.7.8 The positive and negative effects on City services, facilities and
neighborhoods.
2.7.9 A statement of the total attendance for the Event.
2.7.10 A statement identifying all of the Producer’s partners and al| supporters of
the Producer. For purposes of this Section, “partner” means any individual or entity that invests
in, receives or may receive benefits from the Producer.
2.7.11 Such other information as the Post Event Report template to be provided
by City shall require, The Post Event Report shall follow the forrriat of the template provided by
the City.
3. Event Fund Payment. Producer shall request Event Funds and City shall pay Event Funds
based on the quantified values in Producer’s pOst-Eve’nt report as follows:
3.1 City’s payment of the Event Funds is conditioned upon Producer executing and
performing this Agreement. City reserves the right to reduce the Event Amount below $150,000
dr not make payment if Producer fails to fully perform all terms of this Agreemerit. City reserves
the right to demand repayment of the entire Event Amount or a portion of the Event Amount if
Producer fails to fully perform all terms of this Agreement. Producer shall make repayment within
ten days of receiving City’s written demand for repayment.
3.2 Subject to Section 3.3,'City shall make payment of 50% of the Event Amount within
ten (10) days after the Agreernent is fully executed. Producer shall invoice City for the remaining
50% of the Event Amount on March 1, 2027, and City shall make payment within thirty (30) days
of receiving the invoice.
3.3 If the City determines that an audit under Section 7 of the Agreement will be
conducted, payment will be made within 120 days of the City receiving the information in Section
3.2 provided the Producer fully cooperates in the audit. The Producer’s failure to fully cooperate
in the audit may delay payment beyond 120 days.
4. Compliance \A/ith Law. This Agreement does not vyaive and is not a substitute for
Producer’s obligation to comply with all applicable state, local and federal laws, policies and
regulations. This Agreement is not a permit or regulatory approval: to hold the Event. This
Agreement is not a promise to make City venues or other resources available for the Event.
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Contract No. 2026-166-COS

5. Indemnification. To the fullest extent permitted by law, Producer, its successors, assigns
and guarantors, shall defend, indemnify and hold harmless City, its agents, representatives,
officers, directors, officials and employees from and against all allegations, demands,
proceedings, suits, actions, claims, damages, losses, expenses, including but not limited to,
attorney fees, court costs, and the cost of appellate proceedings, and all claim adjusting and
handling expense, related to, arising from or out of, or resulting from any negligent or intentional
actions, acts, errors, mistakes or omissions caused in whole or part by Producer, and any work
or services in the performance of this Agreement including, but not limited to, any subcontractors,
suppliers or others of Producer connected with the Event or anyone directly or indirectly employed
by any of them or anyone for whose acts any of them may be liable and any injury or damages
claimed by any of Producer’s customers or employees. Producer’s indemnification obligations
shall extend beyond and will not be affected by any termination of this Agreement.
6. Insurance. Producer shall purchase and maintain insurance during the Event and during
all setup and takedown and shall include and comply with coverages and limits as follows:
6.1 The following coverages are required as applicable:
6.1.1 If any vehicle is used in the performance of the scope of work that is the
subject of this contract, the Producer must maintain Commercial/Business Automobile Liability
insurance with a limit of not less than $1,000,000 each occurrence with respect to the Producer’s
owned, hired, and non-owned vehicles.
6.1.2 Workers Compensation insurance to cover obligations imposed by federal
and state statutes having jurisdiction of Producer’s employees; and Employers’ Liability insurance
of not less than $100,000 for each accident, $100,000 disease for each employee, and $500,000
disease policy limit. If any work is performed by third parties. Producer will cause the third parties
to provide Workers Compensation and Employers’ Liability to at least the same extent as required
of Producer.
6.1.3 Commercial General Liability insurance on a per occurrence form with a
limit of not less than $1,000,000 for each occurrence, $2,000,000 Products and Completed
Operations Annual Aggregate, and a $2,000,000 General Aggregate limit. The policy shall cover
liability arising from premises, operations, independent contractors, products-completed
operations, personal injury and advertising injury. If any Excess insurance is utilized to fulfill the
requirements of this paragraph, such Excess insurance shall be "follow form" equal or broader in
coverage scope than underlying.
6.1.4 If valet parking is offered by Producer, Garagekeepers Legal Liability with
limits of not less than $75,000 per vehicle.
6.1.5 If alcohol is sold at the Event by Producer or its subcontractor, liquor liability
insurance with a limit of not less than $5,000,000 for each occurrence and $5,000,000 aggregate.
6.2 For all insurance policies except Workers Compensation, City shall be named as
additional insured. The policies must contain a waiver of subrogation against the City, its officers,
officials, agents, and employees, for losses arising from work performed related in any way to the
event
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Contract No. 2026-166-COS

6.3 The policies must contain a waiver of subrogation against the City, its officers,
officials, agents, and employees for losses arising from work performed related in any way to the
event
6.4 The Producer’s insurance coverage, including any excess insurance policies, must
be primary insurance with respect to the City, its officers, officials, agents, and employees. Any
insurance or self-insurance maintained by the City, its officers, officials, agents, and employees
must be in excess of the coverage provided by the Producer and must not contribute to it
6.5 If the Producer receives notice that any of the required policies of insurance are
materially reduced or cancelled, it will be Producer’s responsibility to provide prompt notice of
same to the City’s contract administrator, unless such coverage is immediately replaced with
similar policies.
6.6 City’s Risk Management Division may increase or change required insurance
coverage and limits from time to time depending on the size, scope and nature of the activities of
the Event. No reduction in coverage or policy limits is effective without the written approval of
City’s Risk Manager or designee.
6.7 Use of Subcontractors. If any work under this Agreement is subcontracted in any
way. Producer shall execute a written agreement with Subcontractor containing the same
Indemnification Clause and Insurance Requirements as required by this Agreement which
protects City and Producer. Producer shall be responsible for executing the agreement with
Subcontractor and obtaining Certificates of Insurance verifying the insurance requirements.
6.8 Required insurance shall be issued by insurance companies licensed to do
business in the State of Arizona, or from qualified non-admitted insurers who are authorized to do
business in the State of Arizona.
6.9 By requiring the insurance stated in this Contract, the City of Scottsdale does not
represent that coverage and limits will be adequate to protect the Producer. City of Scottsdale
reserves the right to review any and all of the insurance policies and/or endorsements required
by in this Contract but has no obligation to do so. Failure to demand any evidence of full
compliance with the insurance requirements stated in this Contract or failure to identify any
insurance deficiency does not relieve Producer from, nor shall it be considered a waiver of, its
obligation to maintain the required insurance at all times during the performance of this Contract.
6.10 Producer shall provide City, prior to the Event, certificates of insurance as evidence
that the required insurance coverages and limits are in full force and effect. However, if the Event
occurs at a City-owned or managed site or if the event receives a special event permit and a
certificate evidencing the required insurance is provided to the City’s contract administrator for
the venue agreement or the special event permit, a separate certificate does not need to be
provided to the contract administrator for this Agreement.
7. Records and Audit Rights. Producer’s records (hard copy, as well as computer readable
data), and any other supporting evidence considered necessary by the City to substantiate
charges and claims related to this contract are open to inspection and subject to audit and/or
reproduction by City’s authorized representative to the extent necessary to adequately permit
evaluation and verification of the cost of the work, and any invoices, change orders, payments or
claims submitted by the Producer or any of Producer’s payees in accordance with the terms of
the contract. The City’s authorized representative must be given access, at reasonable times and
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Contract No. 2026-166-COS

places, to all of the Producer’s records and personnel in accordance with the provisions of this
Section throughout the term of this contract and for a period of 3 years after last or final payment.
Producer shall ensure that records necessary to substantiate changes and claims by
subcontractors who perform work under this contract are made available for City inspection and
subject to audit and/or reproduction by: inserting a provision requiring subcontractors to comply
with this Section in a written agreement between Producer and subcontractor; or obtaining the
relevant documents from the subcontractor.
If an audit in accordance with this Section discloses overcharges of any nature by the
Producer to the City in excess of 1% of the total contract billings, the cost of the City’s audit, but
not exceeding the amount of the overcharge, will be reimbursed to the City by the Producer. Any
adjustments and/or payments which must be made as a result of any audit or inspection of the
Producer’s invoices and/or records will be made within a reasonable amount of time (not to
exceed 90 days) from presentation of City’s findings to Producer.
8. Term/Termination. This Agreement shall be in effect from the date executed by City’s
Mayor and will terminate upon Producer providing to City a satisfactory Post Event Report and
City paying to Producer the Event Funds. However, City may, without further obligation, terminate
the Agreement earlier for convenience or cause, upon giving Producer ten (10) days written
notice. If the Event is canceled, this Agreement and all obligations of City and Producer hereunder
shall also be cancelled at such date.
9. Other City Contracts and Resources. City’s obligations to Producer are limited to the
specific items detailed in this Agreement. For example, this Agreement does not obligate City to
provide road closures, road closure equipment, hydrant water, emergency medical service, route
clean-up service or other operations support. This Agreement does not allow Producer to conduct
the Event at a City park or right-of-way or on other City land. If Producer desires use of City
resources, then Producer must pursue those City resources through normal processes. Without
limitation. City’s support of the Event is not a commitment that such City resources will be
available, even if the City resources are discussed in this Agreement or are necessary to conduct
the Event in the manner contemplated by this Agreement. Without limitation, this Agreement does
not authorize any use of any land or facilities owned, controlled or operated by City or any third
party. Producer shall not use such land or facilities without first entering into separate contracts
for such use. City has not promised Producer any such contracts or use. This Agreement is not a
promise to make City venues or other resources available for the Event. Any use of City property
for the Event would require a separate contract. If Producer enters into any other agreements with
City, including without limitation agreements for the same event, for other events, or for use of
city venues or resources for any event, then any violation of this Agreement or any of the other
agreements by Producer shall be a violation by Producer of all such agreements and this
paragraph shall be deemed to be included in all such other agreements. If any other such
agreement imposes on Producer different requirements than this Agreement, then the stricter
requirements shall apply.
10. Miscellaneous.
10.1 Assignment. Producer’s obligations and rights hereunder shall not be assigned or
delegated, in whole or in part, without City’s prior written consent.
10.2 Cancellation. This Agreement is subject to cancellation pursuant to the provisions
of A.R.S. §38-511.
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Contract No. 2026-166-COS

10.3 Modifications. Any amendment or modification from the terms of the Agreement
shall be in writing and shall be effective only upon approval of all parties.
10.4 Severability. If any term or provision of this Agreement shall be found to be illegal
or unenforceable, the remainder of this Agreement shall remain in full force and effect, and such
term or provision shall be deemed to be deleted.
10.5 Candidates for Office. Producer shall not allow the Event to feature or otherwise
spotlight a candidate vyho is currently running for election or re-election for any political office.
10.6 Attorney's Fees. If any party brings any action for any relief, declaratory or
otherwise, arising out of this Agreement, the prevailing party shall be entitled to receive from the
non-prevailing party reasonable attorney’s fees, costs, and expenses, determined by a court
sitting without a jury, which shall be deemed to have accrued on the commencement of such
action.
10.7 Authority. The person executing this Agreement on behalf of Producer warrants
and represents to have full power and authority on behalf of Producer to enter into and perform
this Agreement.
10.8 Employment of Unauthorized Workers. Producer shall comply with A.R.S. §23-
211, et seq. and all other applicable federal, state and local laws and regulations that relate to
Producer’s employees (collectively, the “Unauthorized Worker Laws”). Producer shall cause its
contractors to comply with the Unauthorized Worker Laws as respects the contractors’
employees. Without limitation. Producer warrants and represents pursuant to A.R.S. §41-
4401(A)(1) that Producer and its contractors comply with A.R.S. §23-214(A). Pursuant to A.R.S.
§41-4401 (A)(2), a breach of this paragraph shall be a material breach of this Agreement and an
event of default, which shall entitle City to- exercise any and all remedies described in this
Agreement or othenwise available at law or equity, including without limitation termination of this
Agreement. However, pursuant to A.R.S. §41-4401 (G), Producer shall not be deemed to be in
material breach of the warranty if Producer and its contractors estabjish that they have complied
with the employment Verification provisions prescribed by §274A and §2748 of the Federal
Immigration and Nationality Act and the E-Verify requiremehts prescribed by A.R.S. §23-214(A).
City shall have the right to inspect the records and papers of Producer and its employees, and of
Producer’s contractors and their employees, to ensure that Producer and its contractors are in
compliance with this paragraph.
10.9 Notices. Notices hereunder shall be given in writing by hand delivery or by United
States mail, return receipt requested, postage prepaid addressed to:
If to City; Steve Geiogamah (Contract Administrator)
Tourism Development Manager
City of Scottsdale
7447 E Indian School Rd
Scottsdale, AZ 85251
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Contract No. 2026-166-COS

If to Producer; Mark Pabst
The Signature Gallery
7177 E. Main Street
Scottsdale, AZ 85251
mark@thesignaturegallery.com
By notice, City or Producer may designate other addresses for receiving mailed notice hereunder.
Service of any notice by mail shall be deemed to be complete three (3) days (excluding Saturday,
Sunday and legal holidays) after the notice is deposited in the United States mail.
10.10 Producer certifies that it is not currently engaged in and agrees for the duration of
the contract to not engage in a boycott of Israel as defined in A.R.S. § 35-393.
IN WITNESS WHEREOF, the parties have hereunto subscribed their names as of the
date first stated above.
PRODUCER: SCOTTSDALE GALLERY ASSOCIATION
Signature
Bv:
Print Name
Its; 1
Title
CITY: CITY OF SCOTTSDALE, a
municipal corporation
By:___________________
Lisa Borowsky, Mayor
ATTEST:
By:
Ben Lane, City Clerk
APPROVED AS TO FORM:
Luis E. Santaella, ^ty Attorney
By:/WillianmHylen, Deputy City Attorney
Oeorge Woom,' Jr., Safety and Risk Management Director
Steve Geiogamah, Tourism Development Manager
19562979.8
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Contract No. 2026-166-COS

ExhibitA
Producer shall ensure the following :
• Producer will host the Scottsdale ArtWalk Series ("Event") in DoWntown Scottsdale, Arizona
in December 2026; January 2027; February 2027; March 2027; April 2027 and May 2027.
Producer will host at least 24 Artwalk Events of which up to 6 will be considered Specially
Themed ArtWalks.
I
A minimum number of 25 galleries will participate in each Event monthly.
The City of Scottsdale ("City") will have "naming rights" to the Event and the Event will be
titled "The Scottsdale ArtWalk Series "
Producer will provide to the City a monthly report outlining the planned Event activations
and costs for the upcoming month.
The City and Experience Scottsdale shall be identified as hosts on the Event website.The
Event website shall include a link to Experience Scottsdale's and Old Town Scottsdale’s
websites, which promote Scottsdale as a destination, and identify Experience Scottsdale’s
website as a vacation planning resource and visitor information resource.
The City’s name and logo will be featured in all Event advertising, banners, press releases,
and promotional materials created for the Event, including but not limited to, event posters,
flyers, event guides and promotion on social media.
Producer shall make all reasonable efforts to present the Event to media outlets for possible
inclusion in feature stories and tv segments.
Producer shall promote the Event through a minimum of 4 social media ads and 5 Google
Ads during each month that the Event occurs.
Producer shall work closely with Experience Scottsdale to create additional promotional
opportunities for the Event.
Producer shall provide at least $150,000 in Event marketing and promotiohal value. Such
value shall be reflected in the required marketing and promotional plan. Alj marketing shall
comply with this agreement in acknowledging City’s support and sponsorship. In the event
the marketing and promotional value is less than $150,000, the sponsorship amount shall
decrease to the level of the marketing and promotional value, provided that all other
requirements of this Agreement are met.
Producer shall create and implement a marketing and promotion plan for the Event to
provide assurance of increased tourism as a result of the Event. By November 13, 2026,
Producer shall provide the marketing and promotion plan to the City and initiate the
marketing and promotion plan.
195629799
Exhibit A
Page 1 of 1
Contract No. 2026-166-COS