11.17.25 - MARICOPA COUNTY BOARD OF SUPERVISORS (1)-COMPRESSED.PDF

Maricopa 
County Board 
of Supervisors
NOVEMBER 17, 2025
602.256.7700 /// gpec.org

ABOUT GPEC
Our Mission
To attract and grow quality
businesses, and advocate
for Greater Phoenix’s
competitiveness.
Advancing regional
competitiveness
COMPETITIVENESS
Expanding local
innovation capacity 
Galvanizing the
startup ecosystem
Building international
visibility & enhancing
awareness of the
region’s capacity
Attracting world-
class industry leaders
to the region
2

FY25 Review
3

FY24 REVIEW
FY25 End of Year
Evaluation Criteria
Contract
Target
Stretch
Actual
Result
Locates
54
Payroll Generated (millions)
$421.10
$467.88
$514.67
$572.02
Stretch
Average High-Wage Salary
$70,235
$78,039
$85,843
$91,206
Stretch
Number of Jobs
7,201
8,002
8,880
7,206
Contract
Number of High-Wage Jobs
3,813
4,236
4,660
4,983
Stretch
Qualified Prospects
233
259
285
264
Target
International Prospects
43
48
53
78
Stretch
GPEC Assists
10
12
14
14
Stretch
Stakeholder Satisfaction with Business Attraction
7.0
7.3
7.6
9.1
Stretch
Stakeholder Satisfaction with Competitive Position
7.0
7.3
7.6
9.3
Stretch
Community Return on Investment
23:1
25:1
27:1
41:1
Stretch
Competitive Position Progress
Stretch
Cash Reserve
98%
100%
102%
>102%
Stretch
4

FY25 REVIEW
Arctic
Ammo 
Major Maricopa County Locates
5

FY25 REVIEW
Locates by Supervisor District
6

Business
Development
Update
7

BUSINESS DEVELOPMENT UPDATE
113%
30%
101%
Prospect Stats
of Goal
International
of Last Year
FY25 Quick
Overview
54
Companies Located in FY25
$7.2B
in Capital Investment
Jobs Created in the Region
7,206
Avg. High-Wage Salary
$91,206
Numbers as of June 30.
8

BUSINESS DEVELOPMENT UPDATE
Active Prospects
199
FY25 Prospects
264
Square Footage
Potential*
81.4M
Capital Investment
Potential*
$52.7B
Jobs Potential*
61,756
*Numbers as of June 30
FY25 Prospect Activity
9

Regional Brand
Platform Update
10

A New Way To City
11
REGIONAL BRAND PLATFORM UPDATE
The Goal
To tell the story of Greater Phoenix through a comprehensive brand
platform that empowers a shared innovation-based identity and sparks local
engagement, while influencing national and global understandings of our
market by sharing authentic stories that bring the people to the forefront.
Timeline: 12-month initial establishment; 3+ year full run.
Primary Objectives
National brand awareness among targeted working professionals
Local engagement and activation
Position Greater Phoenix as a unique innovation hub

Core Distribution Channels
REGIONAL BRAND PLATFORM UPDATE
12
Social Media
Events
Earned Media
Murals
Paid Media
Comm. Activation
Website
Influencers
Local
National

First Innovation Story Subjects
13
REGIONAL BRAND PLATFORM UPDATE
Diamondbacks
A cornerstone of Greater
Phoenix sports, community
giving and regional pride —
on and off the field.
Kids That Rip
Discover why Tempe is
producing Olympic-level
skateboarders & how the
community has boomed
across in the Valley.
Immersive Media/MIX
Next-gen films, design
virtual worlds and video
games and immersive
media experiences are
being built at The Mesa-
ASU MIX Center
Barrow Neurological
Neuralink trial
Completed the first
patient procedure for
Neuralink’s N1
Implant 
WM Phoenix Open 
The best-attended golf
tournament in the world that
multiplies sustainability
through giving 
APS
Advancing clean energy
innovation and grid
modernization to power
Greater Phoenix.
Carvana
Reinventing car buying
through industry-leading
ecommerce, logistics and
reconditioning operations in
Greater Phoenix.
AZ-VC
Fueling Arizona’s startup
growth through early-stage
investment and hands-on
support for the state’s top
founders.
Carlisle
Engineering high-
performance building
materials & technologies that
strengthen sustainable
construction across the region. 
Phoenix Suns & Mercury
Iconic franchises elevating
the region’s sports culture,
community impact and
national visibility.
Arizona Board of Regents
Driving Arizona’s knowledge
economy by leading the
state’s public university
system and major research
initiatives.
Salt River Project
Delivering reliable,
renewable power and water
resources while pioneering
large-scale sustainability
projects.
Rebel Lounge
Greater Phoenix will meet
you where you are and Steve
Chilton embodies how you
can get things done here,
including acquiring the
largest federal funding of
the arts in history.
TSMC 
Making the most
advanced (2nm) chips in
the world; future of the
semiconductor
ecosystem in Greater
Phoenix
Desert Botanical
Garden
Community engaged
conservation through 
the Saguaro Census
Project; one of the
largest rare plant
collections in the world
Culdesac
The world’s first car-
free community
thriving in middle of
city - heard from
residents.
Galina Mihaleva
World-renowned
artist, incorporating
wearable technology
into her designs, and
professor at ASU
Brain & Body Donation
Program
Largest donation lab in U.S.
enabling scientific 
breakthroughs via critical
research in neuroscience,
medicine & human physiology. 
Lom Wong
James Beard-awarded chef
brings sincere dining to
Phoenix uniquely adding
to the region’s diverse pool
of culinary experiences
Lifestyle
Arts
Entertainment
Technology
Goodwill & FIDM
How Greater Phoenix
is building the global
hub of sustainable
fashion through high-
tech circularity
processes.

REGIONAL BRAND PLATFORM UPDATE
Strategy & Creative for Launch
Foundation (May-Oct.)
Content Build & Prep (Nov.-Dec.)
Launch (Jan.)
What’s already built
Complete Website & Creative
Look & Feel
Finalize Creative Team &
Production Workflows
Begin Mural Activations
Plan Local & Out-of-Market
Activations & Collabs
Finalize Paid & Earned Media
Rollout Plan
Continued Story Production &
Content Creation
Rollout & Activations
Launch Website
Launch Social Channels
Release first wave of Innovation
Stories
Begin National Earned & Paid
Media
Activate Influencer Network
Launch Event Activations
Activity Timeline
Fundraising
National Sentiment Survey
Metrics, Goals & Briefs
Advisory Board est.
Partner Recruitment/Buy-In
Roundtables & Partnership
Strategies
Budget & Modeling
Agency Contracts
Core Content Strategy
Local Talent Campaign 
Story Scoring Model
Earned & Paid Media Strategies

GPEC &
Maricopa County
15

Over the last five years, GPEC and its
partners have generated some impressive
results for Greater Phoenix
Regional Results
240
Regional Locates
43,155
Jobs
$56.1B
Capital Investment
Photo Credit: Visit Phoenix
FY25
FY24
5-Year Total
Payroll Generated
(in millions of dollars)
$572.02
$513.96
$2,875.9
Jobs
7,206
7,431 
43,155
High-Wage Jobs
4,983
3,987
24,207
Average Salary
$79,381 
$69,164
$66,642
Qualified Prospects
264
260
1,319
Assisted Locates
54
49
240
Capital Investment
(in millions of dollars)
$7,208.72 
$3,040.6
$56,134.7
16
GPEC & MARICOPA COUNTY

GPEC & MARICOPA COUNTY
Maricopa County 5-Year Trend on Revenue Return
Revenue Return
106:1
(5-Yr Trend)
Return on Investment
$106
of direct revenue for
every $1 invested
in new consumer spending
generated by new Maricopa
County jobs and employed
Maricopa County residents 
$7.2B
$378.7M
in new Maricopa County
direct revenues ​
85,016
new jobs for Maricopa
County residents from
region-wide locates​
Funding  for FY25
AZ Office of Economic
Opportunity 2023 Population
$823,701
Maricopa County Investment
17
1 Includes property, sales and utility taxes, as well as state-shared and other local revenues.  |  2 Includes direct revenues plus those generated by related supplier and consumer jobs. |  
3 Revenue estimates are from the Greater Phoenix Consensus Impact Model. In 1999, GPEC and our members developed the region’s first-ever consensus-based revenue and economic impact
model. Based on nationally accepted multiplier data provided by IMPLAN, the model is customized to calculate economic and revenue benefits for GPEC’s members and the State of Arizona.

Thank You
602.256.7700 /// gpec.org