Staff Report

City of El Mirage — Regular Meeting (2024-04-02)

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DEVELOPMENT APPLICATION 
STAFF REPORT 
 
Case Number:  
CUP24-02-03 
Request: Master Sign Program/Conditional Use Permit 
Project Name:  
Rally’s 4387 Master Sign Program   
Applicant/Owner: 
The KGR Group 
Project Address:  
12239 W Thunderbird Rd, El Mirage AZ 85335 
Acres 
2.2 ac 
 
Considerations 
The applicant is requesting the approval of a master sign program application to 
deviate from the zoning code sign regulations and construct two freestanding 
commercial signs at fifteen feet in height.  Per code, a commercial property less 
than five acres shall have a freestanding sign with a maximum height of eight feet, 
the approval of the Master Sign Program will allow the applicant to exceed the 
eight-foot limit. The property is being developed in two phases and the applicant 
is requesting the approval of two freestanding signs, one for each phase. the first 
sign for the Rally’s Burger and the second for the Wienerschnitzel restaurant and 
additional commercial pads. The Rally’s sign will be located at the northwest 
corner of the lot in the landscaping area, the second sign’s location and design have 
yet to be provided. Staff will review the second sign's location and size to ensure 
it meets building and zoning codes.  
  
General Plan 
Compliance 
The El Mirage 2020 General Plan identifies the site as being in the Thunderbird 
Core Planning Area and follows the plan. 
 
Zoning & Land Use 
The property is zoned Urban Corridor (UC) and the principal use of a restaurant 
with a drive-through facility is permitted, but a conditional use permit is required 
for the approval of the master sign program. The property is under construction 
and once completed the land use will be categorized as commercial retail.    
 
ARS 28-8481 Land Use 
Compatibility 
N/A 
 
City Staff Review 
City staff reviewed the application and found that it meets the zoning code 
requirements to proceed with the public hearing. 
 
Stipulations: 
The applicant shall consent and address the TAC Review comments mentioned in 
the February 29, 2024, memorandum.  
 
Planning Commission 
The Commission reviewed the zoning application at the March 12, 2024, public 
hearing, and recommended denial with a 2-1 vote.  
 
City Council 
The zoning application will be presented to the City Council at the April 2, 2024, 
public hearing for a final action. 
 
Attachments 
Zoning Application, TAC Review Comments, and Commission Meeting Minutes.  
 
Supportive Documents 
N/A