Proposal Evaluation Tabulation

City of El Mirage 
Finance 
Robert Weddigen, Finance Director 
10000 N El Mirage Rd, El Mirage, AZ 85335 
 
 
 
EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
RESPONSE DEADLINE: July 25, 2024 at 2:00 pm 
Report Generated:  Thursday, August 1, 2024 
 
VENDOR QUESTIONNAIRE PASS/FAIL 
Question Title 
110%, Inc. 
Berry, Dunn, McNeil & 
Parker, LLC 
Dig Studio 
Kimley-Horn 
PROS Consulting, Inc. 
Have you read and 
agreed to all of the terms 
and conditions in the RFP 
Pass 
Pass 
Pass 
Pass 
Pass 
Vendor Registration 
Form 
Pass 
Pass 
Pass 
Pass 
Pass 
W-9 Form 
Pass 
Pass 
Pass 
Pass 
Pass 
Please Provide your 
Certificates of Insurance. 
Pass 
Pass 
Pass 
Pass 
Pass 
Subcontractor's List 
Pass 
 
Pass 
 
Pass 
Proposal 
Pass 
Pass 
Pass 
Pass 
Pass 
Please provide any 
additional information 
you would like for the 
City to consider. 
No Response 
No Response 
Pass 
No Response 
No Response 
 
 
PHASE 1 
EVALUATION CRITERIA

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 2 
Criteria 
Scoring Method 
Weight (Points) 
General Information and Cover Letter 
Points Based 
15 (15% of Total) 
 
Description: 
Provide a cover letter with general overview of organization and include the following 
background information regarding the Offeror's organization, including, but not limited to: 
a)       Primary contact information including name, title, email, phone, and mailing address and 
identification number and legal form of the offeror (e.g., partnership, cooperation, joint 
venture, sole proprietorship). If a joint venture, identify the members of the joint venture and 
provide all the information required under this Section for each member. If the offeror is a 
wholly owned subsidiary of another company, identify the parent company. Provide the name, 
address, and telephone number of the person to contact concerning the Proposal. 
b)      Corporate Structure to include a description of the organization and qualifications of the 
organization’s principals (i.e., list of Board of Directors and key staff), other professionals who 
will comprise the development and ongoing operation teams and a description of how 
continued local supervision at the site will be provided. Description of partners or sub-lessees, 
relationships with the proposer, respective responsibilities and how the partnership is 
formalized (letter, formal contract, etc.) should be provided. 
c)       Identify any contract or subcontract held by the offeror or officers of the offeror that 
have been terminated within the last five years. Briefly describe the circumstances and the 
outcome. 
d)      Vendor Information Form (attached as separate appendix). 
 
 
 
Criteria 
Scoring Method 
Weight (Points) 
Experience and Qualifications of the Firm/Team 
Points Based 
40 (40% of Total)

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 3 
Description: 
Provide a detailed description of the firm’s experience in providing similar services to municipalities or other entities of a similar size to City of El Mirage, 
specifically related to experience with the scope of work. 
Consultant must demonstrate successful completion of at least three (3) similar projects within the past 60 months. For the purpose of this solicitation, 
successful completion means the project was done within the established schedule and budget and was similar in size, nature and scope. This list shall include 
the following information: 
A. Name of company or organization 
B. Client’s contact name, address, telephone number, and e-mail address 
C. Description of project and services provided 
D. Dates of contract initiation and expiration 
1. Role of the firm 
2. Projects original contracted cost and final cost 
3. Project manager from the firm 
Provide a functional staffing organizational chart for the firm and highlight the key staff that will be providing services for the project. Indicate the roles and 
responsibilities of each key position that will be integrally involved in the project. Include information on any subconsultants as well. 
Attach a resume for each key personnel member who will provide services for this project. 
Resumes shall include specific experience for each key personnel member on relevant projects, experience, and membership information. Resumes shall not 
exceed one page in length. 
 
 
Criteria 
Scoring Method 
Weight (Points) 
Understanding of El Mirage's Unique Characteristics 
that will allow for the plan to be custom shaped to 
specific community needs. 
Points Based 
15 (15% of Total) 
 
Description:

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 4 
a. Provide a narrative on your understanding of the unique challenges El Mirage may be faced with for the provision of parks and recreation now and into the 
future. What does your firm see as the opportunities and constraints? 
b. How will this plan be different from other parks and recreation plans your firm has completed in the past? The City wants to ensure the plan is specifically 
tailored to the needs of its residents. 
 
 
Criteria 
Scoring Method 
Weight (Points) 
Understanding of the project and approach to 
performing the required services. 
Points Based 
15 (15% of Total) 
 
Description: 
a. Describe the firm’s philosophy and approach to providing the required services with respect to the scope of work, general information, including the firm’s 
approach to problem resolution. 
b. Describe your firm’s quality, schedule and cost control procedures and policies. What mechanisms does the firm have in place to ensure a high-quality 
document that is easy to digest, easy to understand, typo and grammar-free and graphically appealing? 
c. Provide a project schedule showing key project milestones and deliverables. The schedule should demonstrate the firm’s ability to meet the identified 
milestones. 
 
 
Criteria 
Scoring Method 
Weight (Points) 
Organization/Clarity of Response 
Points Based 
15 (15% of Total) 
 
Description: 
Proposal should be easy to follow and understand and should cover all topics requested. Responses should be clear and cover items listed in Scope of Work 
above, with deliverables clearly identified and defined. 
 
 
AGGREGATE SCORES SUMMARY

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 5 
Vendor 
Evaluator 1 
Evaluator 2 
Evaluator 3 
Evaluator 4 
Evaluator 5 
Total Score 
110%, Inc. 
100% 
90% 
91% 
83% 
88% 
90.4% 
Berry, Dunn, McNeil 
& Parker, LLC 
90% 
82% 
95% 
85% 
86% 
87.6% 
PROS Consulting, Inc. 
98% 
82% 
90% 
78% 
90% 
87.6% 
Dig Studio 
100% 
84% 
92% 
78% 
80% 
86.8% 
Kimley-Horn 
95% 
94% 
65% 
78% 
78% 
82% 
 
VENDOR SCORES BY EVALUATION CRITERIA 
Vendor 
General Information 
and Cover Letter 
Points Based 
15 Points (15%) 
Experience and 
Qualifications of the 
Firm/Team 
Points Based 
40 Points (40%) 
Understanding of El 
Mirage's Unique 
Characteristics that 
will allow for the plan 
to be custom shaped 
to specific 
community needs. 
Points Based 
15 Points (15%) 
Understanding of the 
project and approach 
to performing the 
required services. 
Points Based 
15 Points (15%) 
Organization/Clarity 
of Response 
Points Based 
15 Points (15%) 
Total Score 
110%, Inc. 
100% 
88% 
82.7% 
96% 
89.3% 
90.4% 
Berry, Dunn, McNeil 
& Parker, LLC 
94.7% 
87.5% 
86.7% 
92% 
77.3% 
87.6% 
PROS Consulting, Inc. 
98.7% 
89% 
80% 
88% 
80% 
87.6% 
Dig Studio 
97.3% 
88% 
78.7% 
85.3% 
82.7% 
86.8% 
Kimley-Horn 
94.7% 
73.5% 
89.3% 
85.3% 
81.3% 
82% 
 
INDIVIDUAL PROPOSAL SCORES 
 
110%, Inc.

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 6 
General Information and Cover Letter | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 15 
No comment 
 
Evaluator 3: 15 
 
Evaluator 4: 15 
 
Evaluator 5: 15 
  
Experience and Qualifications of the Firm/Team | Points Based | 40 Points (40%) 
 
Evaluator 1: 40 
 
Evaluator 2: 38 
No comment 
 
Evaluator 3: 31 
 
Evaluator 4: 33 
 
Evaluator 5: 34 
  
Understanding of El Mirage's Unique Characteristics that will allow for the plan to be custom shaped to specific community needs. | 
Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 11 
Needs to better identify opportunities and constraints. 
 
Evaluator 3: 15 
 
Evaluator 4: 8 
 
Evaluator 5: 13

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 7 
  
Understanding of the project and approach to performing the required services. | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 14 
No comment 
 
Evaluator 3: 15 
 
Evaluator 4: 15 
 
Evaluator 5: 13 
  
Organization/Clarity of Response | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 12 
Proposal felt drawn out 
 
Evaluator 3: 15 
 
Evaluator 4: 12 
 
Evaluator 5: 13 
  
 
Berry, Dunn, McNeil & Parker, LLC 
 
General Information and Cover Letter | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 11 
Could not find info about contracts terminated in the last 5 years. 
 
Evaluator 3: 15

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 8 
 
Evaluator 4: 15 
 
Evaluator 5: 15 
  
Experience and Qualifications of the Firm/Team | Points Based | 40 Points (40%) 
 
Evaluator 1: 35 
dates and costs? 
 
Evaluator 2: 36 
No project dates listed. One project out of state. 
 
Evaluator 3: 35 
 
Evaluator 4: 34 
 
Evaluator 5: 35 
  
Understanding of El Mirage's Unique Characteristics that will allow for the plan to be custom shaped to specific community needs. | 
Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 11 
Opportunities and constraints not clearly addressed. Little to no discussion about tailoring to resident needs. 
 
Evaluator 3: 15 
 
Evaluator 4: 12 
 
Evaluator 5: 12 
  
Understanding of the project and approach to performing the required services. | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 13

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 9 
No mention of cost control 
 
Evaluator 3: 15 
 
Evaluator 4: 14 
 
Evaluator 5: 12 
  
Organization/Clarity of Response | Points Based | 15 Points (15%) 
 
Evaluator 1: 10 
 
Evaluator 2: 11 
Points were either difficult to find or were not addressed in proposal 
 
Evaluator 3: 15 
 
Evaluator 4: 10 
 
Evaluator 5: 12 
  
 
Dig Studio 
 
General Information and Cover Letter | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 14 
No comment 
 
Evaluator 3: 15 
 
Evaluator 4: 15 
 
Evaluator 5: 14 
  
Experience and Qualifications of the Firm/Team | Points Based | 40 Points (40%)

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 10 
 
Evaluator 1: 40 
 
Evaluator 2: 37 
No detailed org chart. 
 
Evaluator 3: 32 
 
Evaluator 4: 37 
 
Evaluator 5: 30 
  
Understanding of El Mirage's Unique Characteristics that will allow for the plan to be custom shaped to specific community needs. | 
Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 8 
Narrative of understanding appears to have come from Wikipedia. Opportunities and constraints not clearly identified. Resident needs 
not addressed. 
 
Evaluator 3: 15 
 
Evaluator 4: 9 
 
Evaluator 5: 12 
  
Understanding of the project and approach to performing the required services. | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 13 
Very brief philosophy and approach 
 
Evaluator 3: 15 
 
Evaluator 4: 9 
 
Evaluator 5: 12

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 11 
  
Organization/Clarity of Response | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 12 
Not all topics addressed 
 
Evaluator 3: 15 
 
Evaluator 4: 8 
 
Evaluator 5: 12 
  
 
Kimley-Horn 
 
General Information and Cover Letter | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 12 
Poor wording around contract terminations in the last 5 years. Primary contact info not readily displayed. 
 
Evaluator 3: 15 
 
Evaluator 4: 15 
 
Evaluator 5: 14 
  
Experience and Qualifications of the Firm/Team | Points Based | 40 Points (40%) 
 
Evaluator 1: 40 
 
Evaluator 2: 40 
No comment 
 
Evaluator 3: 5

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 12 
 
Evaluator 4: 32 
 
Evaluator 5: 30 
  
Understanding of El Mirage's Unique Characteristics that will allow for the plan to be custom shaped to specific community needs. | 
Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 15 
No comment 
 
Evaluator 3: 15 
 
Evaluator 4: 10 
 
Evaluator 5: 12 
  
Understanding of the project and approach to performing the required services. | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 13 
Chart of milestones and deliverables is overburdened and difficult to interpret at a glance 
 
Evaluator 3: 15 
 
Evaluator 4: 10 
 
Evaluator 5: 11 
  
Organization/Clarity of Response | Points Based | 15 Points (15%) 
 
Evaluator 1: 10 
odd cover letter and presentation 
 
Evaluator 2: 14

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 13 
No comment 
 
Evaluator 3: 15 
 
Evaluator 4: 11 
 
Evaluator 5: 11 
  
 
PROS Consulting, Inc. 
 
General Information and Cover Letter | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 14 
No comment 
 
Evaluator 3: 15 
 
Evaluator 4: 15 
 
Evaluator 5: 15 
  
Experience and Qualifications of the Firm/Team | Points Based | 40 Points (40%) 
 
Evaluator 1: 40 
 
Evaluator 2: 40 
No comment 
 
Evaluator 3: 30 
 
Evaluator 4: 34 
 
Evaluator 5: 34

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 14 
Understanding of El Mirage's Unique Characteristics that will allow for the plan to be custom shaped to specific community needs. | 
Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 7 
General narrative, no identified opportunities & constraints, no identified difference in approach 
 
Evaluator 3: 15 
 
Evaluator 4: 10 
 
Evaluator 5: 13 
  
Understanding of the project and approach to performing the required services. | Points Based | 15 Points (15%) 
 
Evaluator 1: 15 
 
Evaluator 2: 12 
No comment 
 
Evaluator 3: 15 
 
Evaluator 4: 10 
 
Evaluator 5: 14 
  
Organization/Clarity of Response | Points Based | 15 Points (15%) 
 
Evaluator 1: 13 
 
Evaluator 2: 9 
Basic proposal with too many words and typos. Many topics not addressed. 
 
Evaluator 3: 15 
 
Evaluator 4: 9 
 
Evaluator 5: 14

EVALUATION TABULATION 
RFP No. EM24-RFP-PRMP01 
City of El Mirage Parks & Recreation Master Plan 
 
 
EVALUATION TABULATION                     
Request For Proposal - City of El Mirage Parks & Recreation Master Plan 
Page 15