Draft Final Parks and Rec Master Plan

City of Glendale — Regular Meeting (2021-05-25)

View PDF Item 23 Meeting page

Extracted text (via pymupdf) 386338 characters
PARKS AND RECREATION 
MASTER PLAN
DRAFT - MAY 2021

i
DRAFT
acknowledgments
Mayor and City Council
Mayor Jerry P. Weiers
Vice Mayor Ian Hugh
Councilmember Jamie Aldama
Councilmember Joyce Clark
Councilmember Ray Malnar
Councilmember Lauren Tolmachoff
Councilmember Bart Turner
Administration
City Manager Kevin R. Phelps
Assistant City Manager Vicki Rios
Parks and Recreation Advisory Commission
Gayle Schiavone, Chair
Sam McConnell, Vice Chair
Stephanie June
Reggie Martinez Jr.
Kathryn Mawby
Derrick Johnson, Teen Commissioner
Public Facilities, Recreation, and Special Events Staff
Director James Burke
Assistant Director Walter “Skip” Varney
Heidi Barriga, Special Events Administrator
Paul King, Recreation Administrator
Diane Williams, Program Manager
Consultant Team
GreenPlay, LLC
J2 Design
RRC Associates, Inc
For more information about this document, contact GreenPlay, LLC
At: 1021 E. South Boulder Road, Suite N, Louisville, Colorado 80027, Telephone: 
303-439-8369  Email: info@greenplayllc.com  www.greenplayllc.com
i

ii
DRAFT
table of contents
I. Purpose & Background......................................................................................................................... 1
A. Planning Goals..................................................................................................................................... 1
B. Planning for Growth............................................................................................................................. 2
C. Community Profile............................................................................................................................... 4
D. Glendale Parks and Recreation............................................................................................................ 11
II. The Planning Process.......................................................................................................................... 21
A. The Methodology................................................................................................................................ 21
B. What We Heard................................................................................................................................... 23
III. Peer Agency Competitive Analysis..................................................................................................... 27
A. Population & Parks.............................................................................................................................. 29
B. Full Time Equivalents........................................................................................................................... 30
C. Revenue & Expenditures...................................................................................................................... 31
IV. Our System......................................................................................................................................... 33
A. GRASP Assessment of Existing Facilities.............................................................................................. 33
B. Level of Service Analyses..................................................................................................................... 42
C. LOS Conclusions................................................................................................................................... 54
V. Our Programs & Services..................................................................................................................... 55
A. Recreation Programs............................................................................................................................ 55
B. Program Development......................................................................................................................... 58
C. Program Evaluation.............................................................................................................................. 58
VI. Key Findings & Recommendations.................................................................................................... 59
A. Improving Access to Community Experiences with Programs and Services........................................ 59
B. Improving Financial and Asset Management ...................................................................................... 61
C. Process Solutions................................................................................................................................. 62
D. Strengthening the Department........................................................................................................... 63

VII. Implementation Plan........................................................................................................................ 65
A. Goals, Objectives, and Action Items.................................................................................................... 65
B. Capital Priorities................................................................................................................................... 78
C. Funding Mechanisms........................................................................................................................... 91
Appendix A: Community Survey Report................................................................................................. 93
Appendix B: City of Glendale 2020 Parks and Recreation Disparity Report.......................................... 115
Appendix C: Parks and Facilities Inventory Assessment and Level of Service Analysis......................... 155
Appendix D: Community Survey Methodology...................................................................................... 193
Appendix E: Site Specific Park Improvement Projects........................................................................... 195
Appendix F: Parks and Recreation Influencing Trends........................................................................... 205
Appendix G: GRASP® Methodology and Using the Data to Make Informed Decisions......................... 225
Appendix H: Maps................................................................................................................................... 251
Appendix I: Community Profile............................................................................................................... 259

iii
DRAFT
table of figures
Figure 1: Envision 2040 Key Goals............................................................................................................................ 2
Figure 2: City of Glendale Council District Boundary Map ...................................................................................... 5
Figure 3: Council District Populations...................................................................................................................... 5
Figure 4: City of Glendale Population Annual Growth Rates (2019 – 2024)............................................................ 6
Figure 5: Household Income.................................................................................................................................... 6
Figure 6: 2019 Estimated Median Household Income ............................................................................................ 7
Figure 7: 2019 Comparison of Race and Ethnicity................................................................................................... 7
Figure 8: 2019 Estimated Population of Glendale by Generation ........................................................................... 8
Figure 9: Outdoor Recreation Behavior................................................................................................................... 9
Figure 10: Fitness and Wellness Participation.......................................................................................................... 9
Figure 11: Team Sport Household Participation ...................................................................................................... 10
Figure 12: Team Sport Household Participation ...................................................................................................... 10
Figure 13: System Map............................................................................................................................................. 13
Figure 14: Operating Budget.................................................................................................................................... 15
Figure 15: Communication Effectiveness................................................................................................................. 24
Figure 16: Facilities Importance-Performance Matrix.............................................................................................. 25
Figure 17: Programs Importance-Performance Matrix............................................................................................ 25
Figure 18: What Would You Like the Department to Do?........................................................................................ 26
Figure 19: Agencies Compared for Glendale Benchmarking Report........................................................................ 28
Figure 20: 2019 Jurisdiction Population Estimates .................................................................................................. 29
Figure 21: Acres of Parks per 1,000 Residents ........................................................................................................ 29
Figure 22: Expenditures & Revenue Per Capita ....................................................................................................... 31
Figure 23: Total Revenue to Total Operating Expenditures ..................................................................................... 32
Figure 24: Example of GIS Inventory Map and Datasheet for Desert Garden ......................................................... 34
Figure 25: Glendale Trails ........................................................................................................................................ 41
Figure 26: Example of GRASP® Level of Service Perspectives ................................................................................. 43
Figure 27: Glendale Neighborhood Access to Outdoor Recreation......................................................................... 44
Figure 28: Walkability Barriers “Cut-off” Service Areas........................................................................................... 45
Figure 29: Walkable Access to Outdoor Recreation ................................................................................................ 46
Figure 30: Walkable Access to Assets Based on Population..................................................................................... 48
Figure 31: Walkable Access Gap Identification........................................................................................................ 49
Figure 32: Access to Indoor Facilities....................................................................................................................... 50
Figure 33: Percent of 12,802 Total Registered Participants by Program Category................................................... 57
Figure 34: Current Sahuaro Ranch Park Diagram..................................................................................................... 79
Figure 35: Current Historic Sahuaro Ranch Map...................................................................................................... 80
Figure 36: Sahuaro Ranch Park Conceptual Improvements..................................................................................... 81
Figure 37: Grand Canal Linear Park Conceptual Improvements at 83rd Avenue..................................................... 82
Figure 38: Thunderbird Conservation Park Map...................................................................................................... 83
Figure 39: Thunderbird Conservation Park Overview.............................................................................................. 84
Figure 40: Thunderbird Conservation Park – 55th Avenue Trailhead Conceptual Layout........................................ 85
Figure 41: Thunderbird Conservation Park - 59th Avenue Trailhead Conceptual Layout........................................ 85
Figure 42: Thunderbird Conservation Park - 67th Avenue Trailhead Conceptual Layout........................................ 86
Figure 43: Thunderbird Paseo Linear Park at 67th Avenue Conceptual Improvements.......................................... 87
Figure 44: Thunderbird Paseo Linear Park at Thunderbird Road Conceptual Improvements.................................. 87
Figure 45: Skunk Creek Linear Park Map.................................................................................................................. 88
Figure 46: Skunk Creek Linear Park – Conceptual Improvements at Bell Road........................................................ 89
Figure 47: Glendale Regional Heros Park Conceptual Improvements...................................................................... 90
Figure 48: Household Income.................................................................................................................................. 119
Figure 49: 2019 Estimated Median Household Income .......................................................................................... 120
Figure 50: 2019 Comparison of Race and Ethnicity................................................................................................. 121
Figure 51: 2019 Estimated Population of Glendale by Generation ......................................................................... 122
Figure 52: Community Needs Assessment - Who Responded................................................................................. 123

iv
DRAFT
Figure 53: Invite and Open Link Results on Frequency of Use of Facilities and Services......................................... 124
Figure 54: Invite Results by Household Income on Frequency of Use of Facilities and Services............................. 126
Figure 55: Invite Results by Household Income on Frequency of Use of Facilities and Services............................. 127
Figure 56:  Invite Results by Race on Frequency of Use of Facilities and Services................................................... 128
Figure 57: Invite Results by Age on Frequency of Use of Facilities and Services..................................................... 129
Figure 58: Community Survey - Invite Results by Household Income on Program Importance............................... 130
Figure 59: Community Survey - Invite Results by Race on Program Importance..................................................... 131
Figure 60: Community Survey - Invite Results by Age on Program Importance....................................................... 131
Figure 61: Glendale Parks and Recreation System Map........................................................................................... 133
Figure 62: Walkable Access to Outdoor Recreation Gap Identification................................................................... 137
Figure 63: Access to Indoor Recreation Facilities..................................................................................................... 141
Figure 64: Fee-based Registrants by Program Category (12,802 Total Registrants)................................................. 145
Figure 65: Locations of Programs Offered between April 2018-December 2019.................................................... 148
Figure 66: Number of Fee-Based Programs Held at City- and Non-City-Owned Locations...................................... 149
Figure 67: Glendale Trails......................................................................................................................................... 161
Figure 68: 2019 Population Density Based on Population per Square Mile by Census Tract................................... 167
Figure 69: Example of GRASP® Level of Service Perspectives ................................................................................. 170
Figure 70: Glendale Neighborhood Access to Outdoor Recreation......................................................................... 171
Figure 71: Walkability Barriers “Cut-off” Service Areas........................................................................................... 177
Figure 72: Walkable Access to Outdoor Recreation ................................................................................................ 178
Figure 73: Walkable Access Gap Identification........................................................................................................ 181
Figure 74: Walkable Access to Assets Based on Percentage of Land within City Boundary .................................... 183
Figure 75: Walkable Access to Assets Based on Population..................................................................................... 183
Figure 76: Access to Indoor Facilities....................................................................................................................... 185
Figure 77: Improving access to indoor facilities analysis......................................................................................... 191
Figure 80: Outdoor Recreation Behavior of Glendale compared to the State of Arizona........................................ 206
Figure 81: Fitness and Wellness Participation of Glendale compared to the State of Arizona................................ 207
Figure 82: Team Sport Household Participation in Glendale compared to State of Arizona.................................... 207
Figure 83: Six Pivotal Areas as the Basis of Cultural Tourism................................................................................... 209
Figure 84: Generational Trends................................................................................................................................ 210
Figure 85: Services Offered to the Homeless population by Parks and Recreation................................................. 212
Figure 86: Tactical Approaches to Managing Homelessness.................................................................................... 213
Figure 87: How effective is your community/ is your organization?........................................................................ 214
Figure 88: Number of Jobs by Industry.................................................................................................................... 218
Figure 89: Pickleball Trends...................................................................................................................................... 218
Figure 90: Participation Rates Among Diverse Groups Over Time (All Americans, Ages 6+)................................... 220
Figure 91: Participation Rates Among Diverse Groups by Age (All Americans, Ages 6+)......................................... 220
Figure 92: Cary, NC Site-Specific Signage................................................................................................................. 224
Figure 93: Cary, NC Directional Signage................................................................................................................... 224
Figure 94: GRASP® Asset Scoring Comparison......................................................................................................... 234
Figure 95: GRASP® Score calculation....................................................................................................................... 235
Figure 96: GRASP® Process...................................................................................................................................... 236
Figure 97: City Trails Brochure................................................................................................................................. 247
Figure 98: Glendale Council District Boundary Map................................................................................................ 260
Figure 99: Glendale Population Annual Growth Rates (2019 – 2024)...................................................................... 261
Figure 100: Estimated Population of Glendale by Generation in 2018 ................................................................... 261
Figure 101: 2018 Glendale Residents by Educational Attainment Level.................................................................. 262
Figure 102: 2018 Educational Attainment................................................................................................................ 262
Figure 103: 2019 Comparison of Race and Ethnicity............................................................................................... 263
Figure 104: 2019 Estimated Median Household Income......................................................................................... 264
Figure 105: County Health Ranking Model.............................................................................................................. 264
Figure 106: 2017 Arizona Health Ranking Overview................................................................................................ 265

v
DRAFT
table of tables
Table 1: Glendale Population Profile........................................................................................................................ 4
Table 2: CIP Projects List – PFRSE Department, 2021 - 2030 ................................................................................... 17
Table 3: FTE Chart.................................................................................................................................................... 19
Table 4: Full Time Equivalent (FTE) per 10,000 Population...................................................................................... 30
Table 5: Park Operating Expenditures per Acre of Parkland.................................................................................... 31
Table 6: Regional Parks, Specialty Parks, and Conservation Areas........................................................................... 35
Table 7: Community Parks........................................................................................................................................ 36
Table 8: Neighborhood Parks................................................................................................................................... 36
Table 9: Neighborhood Parks Continued................................................................................................................. 37
Table 10: Indoor Locations....................................................................................................................................... 38
Table 11: Regional Park Ranking Table..................................................................................................................... 38
Table 12: Community Park Ranking Table................................................................................................................ 39
Table 13: Neighborhood Park Ranking Table........................................................................................................... 39
Table 14: Figure 30 Statistics.................................................................................................................................... 47
Table 15: Summary of Average Neighborhood Parks............................................................................................... 47
Table 16: Glendale Capacities.................................................................................................................................. 52
Table 17: Comparison to NRPA Outdoor Park and Rec Facilities – Median Population Served................................ 53
Table 18: Acres of Park per 1,000 Residents............................................................................................................ 53
Table 19: Action Plan................................................................................................................................................ 65
Table 20: Summary of Glendale Indoor Recreation Facilities................................................................................... 142
Table 21: Sample of Fee-based Program Types and Age Groups Served by Program Category............................... 144
Table 22: Policy Statement and Actions for Improving Service Disparities.............................................................. 150
Table 23: Summary of Glendale Neighborhood Parks............................................................................................. 157
Table 24: Summary of Glendale Neighborhood Parks............................................................................................. 158
Table 25: Summary of Glendale Community Parks.................................................................................................. 159
Table 26: Summary of Glendale Regional Parks, Specialty Parks, and Conservation Areas..................................... 160
Table 27: Summary of Glendale Indoor Locations................................................................................................... 163
Table 28: Neighborhood Park Ranking Table........................................................................................................... 165
Table 29: Community Park Ranking Table................................................................................................................ 166
Table 30: Regional Park Ranking Table..................................................................................................................... 166
Table 31: Figure 71 Statistics.................................................................................................................................... 173
Table 32: GRASP® Comparative Data....................................................................................................................... 175
Table 33: Figure 73 Statistics.................................................................................................................................... 179
Table 34: Summary of Average Neighborhood Parks............................................................................................... 179
Table 35: Glendale Capacities.................................................................................................................................. 188
Table 36: Comparison to NRPA Outdoor Park and Rec Facilities – Median Population Served................................ 189
Table 37: Acres of Park Land per 1,000 Residents.................................................................................................... 189
Table 38: Recreational Expenditures in Glendale, AZ............................................................................................... 206
Table 39: GRASP® Outdoor Component List............................................................................................................ 226
Table 40: GRASP® Indoor Component List............................................................................................................... 232
Table 41: GRASP® Outdoor Low Scoring Components............................................................................................. 241
Table 42: Low Scoring Outdoor Modifiers................................................................................................................ 242
Table 43: Low Scoring Indoor Modifiers................................................................................................................... 244

vi
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

1
DRAFT
Purpose & 
Background
I.
A. Planning Goals
PFRSE is responsible for managing a robust parks system including 2,188 acres of 
parks and open space, 25 sports fields, 46 miles of trail, 73 parks, seven specialized 
facilities, five recreation and community centers, two outdoor pool facilities, and a 
multitude of non-PFRSE City facilities. The City is committed to fully understanding 
the current conditions of the parks system and to ensuring that access to the system 
is equitable for all Glendale residents regardless of income, race, or age.
When this master planning process began in 2019, the City’s goals for this effort included:
Assess existing services & conditions,
Determine community needs,
Accurately reflect current and future conditions, and
Incorporate relevant plans.
The plans of significant relevance to this update are Envision Glendale 2040, the City’s 2016 General Plan, 
2011 Parks and Recreation Master Plan, 2006 Thunderbird Conservation Park Master Plan, and 2005 
Open Space and Trails Master Plan.
This Parks and Recreation Master Plan is the City of Glendale’s long-
range plan for Public Facilities, Recreation, and Special Events (PFRSE). 
This plan, last updated in 2011, serves as the framework for the parks 
and recreation system, which is comprised of recreation services and 
park operations. This plan establishes the groundwork necessary 
to proceed with individual park master plans, capital projects, and 
operational improvements. This plan was influenced by a collaborative 
process with Glendale residents, elected officials, and stakeholders.

2
DRAFT
Dynamic 
community spirit
Friendly, nurturing 
and safe for all
Well-maintained, clean, 
visually attractive 
neighborhoods
Family values including 
education, outdoor 
enjoyment, culture, and 
economic vitality
Rural areas that remind 
community members of 
the agricultural heritage 
of the area
Figure 1: Envision 2040 Key Goals
B. Planning for Growth
Urban parks and recreation systems play a vital role in the physical, economic, and social well-being of 
American cities and their community members. As cities across the country face similar concerns, such 
as constrained budgets and population shifts, elected officials, community advocacy groups, planners, 
and other local government staff are taking a renewed look at how parks and recreation services 
aid in helping address critical infrastructure and public health issues. City parks and facilities provide 
community members with access to recreation opportunities, grow local economies, combat crime, and 
provide environmental benefits. 
The City of Glendale’s General Plan, Glendale Envision 2040, is a long-range comprehensive plan that 
guides development in the City by addressing various elements such as land use, housing, growth areas, 
urban design, military and aviation, open space, circulation, fiscal public health, environmental planning, 
energy, etc. This plan was ratified by Glendale voters on August 30, 2016.
A great number of the policies within the General Plan are directly supported by the recommendations 
and actions laid out in this Parks and Recreation Master Plan. Some of the General Plan elements which 
are reinforced in the master plan include:
•	
Economic vitality,
•	
Connectivity, 
•	
Public facilities including safe parks, open spaces, and recreation buildings, and
•	
Environmental sustainability practices.
Increasing resources toward PFRSE will greatly contribute to Glendale’s ability to achieve long-term 
success. Future funding appropriations will allow the Department to carry out its role in improving the 
lives of Glendale residents through quality parks and recreation services and programs throughout the 
parks system.

3
DRAFT
Relevant Planning Efforts
Since the 2011 Master Plan, PFRSE staff have worked to implement the actions envisioned. The status 
and current relevance of each plan was considered and carefully reviewed while developing this plan, 
including the 2006 Thunderbird Conservation Park Master Plan, 2005 Open Space and Trails Master Plan, 
and 2019 Thunderbird Conservation Park Trails Assessment. Each is summarized below.
2011 Parks and Recreation Master Plan
The previous City of Glendale Parks and Recreation Master Plan was completed 
in 2011 by Olsson Associates and adopted by City Council in 2012. The resulting 
Master Plan identified the recreational needs of the citizens of Glendale and 
recommended strategies/actions for meeting those needs by evaluating 
programs, facilities, services and operations to develop vision and action 
strategies for the community in the future. Through a public input process, the 
2011 Master Plan intended to achieve realistic goals for the enhancement of the 
community’s social, cultural and environmental well-being. 
The goals of the 2011 Master Plan were to:
•	
Enhance the ability to take care of what we have through partnerships, 
contracting and streamlined means and methods
•	
Understand the maintenance needs of the system (sites, facilities, 
infrastructure, etc.) in order to protect the quality of these assets for future 
planning and development
•	
Improve awareness of facilities, services and programs available in the community
•	
Complete the Western Area Regional Park (Glendale Heroes Park)
•	
Support the development of a primary non-profit partner for fund development – conservancy, 
friends’ group or foundation
•	
Establish and follow prudent standards for amenity development as the community grows
•	
Expand or enhance the financial resources of the Department through multiple means
While progress toward many of these goals have been made, there remain a number of elements which 
hold within the current master plan including supporting the development of a primary non-profit 
partner for fund development and expanding the financial resources of the Department through a 
diverse array of means.
2006 Thunderbird Park Conservation Master Plan
This plan set out to protect and manage Thunderbird Conservation Park. Six priorities for the park were 
developed:
•	
Provide consistent maintenance and design standards for park trails, trailheads, trail routes, signage, 
trash cans, ramadas, picnic tables, drinking fountains, equestrian hitching posts and troughs, 
restrooms, parking, facilities and lighting.
•	
Establish surfacing and marking standards for parking lots and roads (paved and unpaved).
•	
Ensure the park property boundaries are clearly identified to prevent encroachment onto park 
property.
•	
Provide mileage indicators and clearly mark all designated trails.
•	
Establish and annually update an operations plan to manage and maintain the park.
•	
Develop a community education outreach program regarding park wildlife, vegetation, geology and 
other natural areas in the park.

4
DRAFT
2005 Open Space & Trails Master Plan
This plan identified missing links and gaps in the City’s trails and open space 
infrastructure. It further provided tools to City staff and citizens to plan, build, and 
maintain the fundamental building blocks of a vibrant, quality community.
There are a number of components within the 2005 Open Space & Trails Master 
Plan which should be retained as they remain relevant to progressing the City’s 
ability to meet present day community needs. These components include a trail 
and path inventory as well as pedestrian, and open space standards. Preserving 
the character of Glendale is noted in this plan as a strategy. This strategy should be 
continued as open spaces and trails are managed given the community’s desire to 
maintain the small-town, agricultural feel of Glendale. Descriptions on classifying, 
designing, and maintaining park and recreation system features contained within the 2005 Open Space & 
Trails Master Plan should be retained given their continued relevance.
2019 Thunderbird Conservation Park Trails Assessment
The 2019 Thunderbird Conservation Park Trails Assessment was completed in February, 2019, by 
Okanogan Trail Construction. Thunderbird Conservation Park was identified as a “diamond in the rough”. 
This study provided specific design enhancements and routing recommendations as well as sustainable 
trail construction and maintenance practices. Much of this assessment remains relevant and has been 
considered for recommended improvements at this facility.
C. Community Profile
Glendale is located about nine miles northwest of Phoenix, at an elevation of 1,187 feet, 
with an average annual temperature of 72 degrees. The average annual high is 85 degrees. 
The average high in winter is 67 degrees, and highs frequently reach 80 in the spring and 
fall. The area receives an annual rainfall of 8.4 inches, with 294 average days of sunshine 
each year.
2019 Estimated Population
250,784
2024 Projected Population*
272,960
Projected Annual Growth (2019-2024)
1.8%
Households with Children (2019)
37.5%
Table 1: Glendale Population Profile

5
DRAFT
The City is approximately 61.94 square miles, divided into six district council areas.
Figure 2: City of Glendale Council District Boundary Map 
Based on numbers from the U.S. Census 
Bureau, Ocotillo is the most populated 
(17%), and Sahuaro is the least populated 
(16%).
Figure 3: Council District Populations

6
DRAFT
Population Growth
The annual population growth rate for the City (1.8%) is predicted to be slightly higher 
than the growth rate of the state of Arizona (1.35%), and greater than the U.S. average 
(0.77%) between 2019 and 2024. Yucca is estimated to have the highest growth rate 
at 1.56 percent, twice the national average, while Sahuaro has a growth rate of 0.85 
percent making it the slowest growing of the districts. 
Figure 4: City of Glendale Population Annual Growth Rates (2019 – 2024)
Household Income
According to the City of Glendale 2019 Community Profile Report the 2019 median household income in 
Glendale was $54,405; approximately $3,366 less than the Arizona state median income level and was 
approximately $6,143 lower than the U.S. median income level.
Figure 5: Household Income
Source: City of Glendale 2019 Community Profile Report

7
DRAFT
Figure 6: 2019 Estimated Median Household Income 
Race
Demographic reporting reveals the following information about Glendale’s race and ethnic makeup:
•	
Those that identify as Hispanic make up more than 39 percent of the total population. This is more 
than the Hispanic population of 31 percent in Arizona and 18 percent in the U.S. 
•	
There is a high proportion of citizens who identify as another race not specified on the U.S. Census 
(18%).
•	
Roughly seven percent of the population identify as Black or African American, and very few identify 
as American Indian/Alaska Native, Asian, or Pacific Islander.
According to Census.gov, the concept of race is separate from the concept of Hispanic origin. Percentages for the 
various race categories add to 100 percent, and should not be combined with the percent Hispanic or percent Minority. 
Visit https://www.census.gov/topics/population/race/about.html for more information about the census and how race 
data is defined by the U.S. Census Bureau.
Figure 7: 2019 Comparison of Race and Ethnicity
Source: Esri Business Analyst
 Black/African
American
 American
Indian/Alaska
Native
 Asian
 Pacific
Islander
 Other Race
Two or More
Races
 Hispanic
 Minority
 White
Population
USA
12.93%
0.98%
5.82%
0.19%
6.99%
3.49%
18.57%
40.20%
69.60%
ARIZONA
4.77%
4.60%
3.45%
0.21%
12.97%
3.96%
31.94%
46.17%
70.03%
GLENDALE
7.16%
1.84%
4.67%
0.20%
18.32%
4.60%
39.02%
54.37%
63.21%
BARREL
8.08%
2.15%
4.73%
0.27%
13.44%
4.64%
31.31%
48.32%
66.67%
CACTUS
9.90%
2.97%
2.99%
0.25%
22.28%
5.12%
47.64%
64.74%
56.49%
CHOLLA
3.24%
0.71%
7.96%
0.16%
2.97%
3.69%
11.47%
26.00%
81.27%
OCOTILLO
8.29%
1.92%
1.87%
0.14%
37.93%
4.70%
71.17%
83.52%
45.16%
SAHUARO
3.95%
1.27%
5.21%
0.17%
6.54%
4.14%
18.07%
30.80%
78.71%
YUCCA
9.24%
1.95%
5.50%
0.23%
25.20%
5.27%
51.80%
70.19%
52.60%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%

8
DRAFT
Age
Understanding the age distribution of Glendale’s population can inform levels of 
program and facility needs for various age groups. According to 2019 data, the median 
age of residents in Glendale is 33.8 years which is lower than the state median age of 
37.3 years. Millennials (born 1981 – 1998) make up approximately 28 percent of the 
City’s population and Generation Z (born 1999 – 2016) is behind them at 25 percent. 
The Baby Boomer (born 1946-1964) and Silent & Greatest Generation (born 1945 or 
earlier) groups together account for 24 percent of Glendale’s 2019 population.
Figure 8: 2019 Estimated Population of Glendale by Generation 
Source: Esri Business Analyst - City of Glendale 2019 Community Profile Report
Understanding demographic data provides information with which we can assess whether Glendale’s 
park and recreation system and recreation programs are achieving equitable service levels for clients 
across different incomes, races, and ages. But this demographic data alone does not tell the full story. 
It is the recreation trends of the population and the physical park assets and the recreation programs 
offered which we must also understand in order to determine where gaps in services are present.
Recreation Participation Trends
Outdoor Recreation
In Figure 9, data from ESRI Business Analyst shows popular outdoor recreation activity participation by 
households in Glendale. Participation was also pulled from the State of Arizona for comparison. The 
most popular activities in the City of Glendale included:
•	
Jogging or Running (13%)
•	
Hiking (11%)
•	
Fishing (Fresh Water) (10%)
Thirty-seven and a half percent of households in Glendale have children under the age of 19.
In 2021, this means that someone 
who is in the...
•	
Silent & Greatest Generations 
Population is 76 years-old or 
older.
•	
Baby Boomer Population is 57-
75 years old.
•	
Generation X Population is 41-
56 years old.
•	
Millennial Population is 23-40 
years old.
•	
Generation Z Population is 
5-22 years old.

9
DRAFT
Figure 9: Outdoor Recreation Behavior
Fitness and Wellness Behavior
The figure below shows household participation in various fitness activities. Participation was higher in 
Glendale than the State of Arizona, specifically for the following activities: 
•	
Walking for Exercise (23%)
•	
Swimming (15%)
•	
Weightlifting (10%)
Figure 10: Fitness and Wellness Participation

10
DRAFT
Team Sport Participation
According to census data, households in Glendale had highest participation in Basketball 
(8%), followed by Football (5%), and Baseball, Soccer, Tennis, and Volleyball (4%).
Figure 11: Team Sport Household Participation 
Generational Trends 
Activity participation varies based on age, but it also varies based on generational preferences. In regard 
to generational activity, according to the Sports & Fitness Industry Association (SFIA) report, Millennials 
had the highest percentage of those who were “active to a healthy level,” but a quarter also remained 
sedentary. Nearly 28 percent of Generation X were inactive, with Baby Boomers at 33 percent inactive. 
Baby Boomers prefer low impact fitness activities such as swimming, cycling, aquatic exercise, and 
walking for fitness. 
Figure 12: Team Sport Household Participation

11
DRAFT
D. Glendale Parks and Recreation
Glendale is often referred to as a playground for the outdoor and athletic enthusiast. Opportunities to be 
active abound. Parks, trails, activities, and water play can all be found in Glendale. The Parks, Facilities, 
Recreation, and Special Events Department (PFRSE) maintains and protects the City’s parkland and 
natural resources, and offers a variety of recreation, educational, art, and enrichment programs. Cultural 
opportunities, special events, and aquatic activities at unique locations are also a part of what residents 
and visitors are able to enjoy.
ACKNOWLEDGMENT OF EXCELLENCE
PFRSE is proudly recognized as a Commission for Accreditation of Park and Recreation Agencies 
(CAPRA) certified agency. This mark of excellence means the Department is meeting, or exceeding, 
standards maintained by leaders in the park and recreation industry. In 2019, 170 agencies 
across the United States hold this recognition as stand-outs in accountability. As a result of this 
accreditation, this plan aligns with the CAPRA standards and calls out opportunities to maintain this 
impressive standing amongst public agencies providing park and recreation services.
Approximately every 10 years, PFRSE develops its master plan for parklands, facilities, and programs. 
This master plan is the guiding document for how the Department operates, determines capital 
improvements, and provides amenities and programs. This Plan builds on and updates the 2011 Parks 
and Recreation Master Plan, the 2006 Thunderbird Conservation Park Master Plan, and the 2005 Open 
Space and Trails Master Plan. 
PFRSE, has a variety of park types, natural areas, trails, and active recreation facilities as seen in Figure X 
below. As the City’s population grows, it is important for the parklands, facilities, and programs to meet 
the needs of the residents in a way that gives them similar opportunities to recreate. Glendale’s Parks 
and Recreation Master Plan builds on the opportunity for community-rooted, ideal park experiences to 
be part of what makes Glendale a community of choice. 
It is important to note that this Parks & Recreation Master Plan does not include an evaluation of the 
Department’s Convention & Visitors Bureau Division’s operations. However, the budgetary review and 
organizational structure assessment in this plan does include this division in the Department data.

12
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

13
DRAFT
Figure 13: System Map

14
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

15
DRAFT
City of Glendale Vision and Mission
Vision: 
We are the community of choice for residents, businesses, and employees.
Mission: 
We improve the lives of the people we serve every day.
PFRSE Vision Statement: 
PFRSE Mission Statement:
A partnership of employees and community working together to create a better quality of life for
Glendale through the provision of excellent parks, recreational programing, special events,
tourism, and neighborhood and community facilities.
Operating Budget
Glendale’s budget is prepared each fiscal year, which begins July 1 and ends June 30. In Fiscal Year 2020-
2021, the total City Operating Budget was $444 million. PFRSE’s portion of this budget was $15 million – 
three percent of the total City Operating Budget. 
Figure 14: Operating Budget
Internal Charges are those costs incurred from the services provided by other City Departments such as 
technology, insurance, workers’ compensation, indirect charges, and the like. Services and 
Supplies are the costs associated with operating the Department as well as contractual 
expenditures. Personnel Services encompass salaries and wages and associated costs.
Capital Improvement Plan
Approved parks capital investments for Fiscal Year 20-21 total $2,028,881 with a total 
investment plan of $117 million identified through 2030. Projects specified include park grounds and 
irrigation improvements, master planning Sahuaro Ranch Park, lighting improvements, playground 
structure replacements, and building out Glendale Heroes Regional Park.

16
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

17
DRAFT
Table 2: CIP Projects List – PFRSE Department, 2021 - 2030

18
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

19
DRAFT
Organizational Structure
Parks Division
The Parks Division manages and maintains all public parks, open spaces, trails, storm water retention 
basins, landscaping at municipal facilities and Thunderbird Conservation Park. The Division is also 
responsible for monitoring and ensuring the safety and security of park and facility use. There are 22 
Parks Maintenance full-time equivalent (FTEs) and 2 Park Rangers FTEs. Four temporary Rangers, part-
time staff, and several contracted services for maintenance tasks such as weed control and aeration 
practices, supplement the Parks Division’s ability to perform its duties at the current level.
Recreation Division
The Recreation Division offers opportunities to enhance the social, physical, mental and economic health 
of the Glendale community through a variety of diverse recreation programs and facilities. Recreation 
programs and events are held at the Foothills Recreation and Aquatics Center, the Glendale Adult Center, 
Historic Sahuaro Ranch, the three community centers and at basketball, tennis, skate courts and other 
recreation facilities throughout the City. 
Table 3: FTE Chart
Approximately, eight to 10 temporary or part-time FTEs support the division’s ability to perform its 
function.
Special Events Division
The Special Events Division is 
responsible for initiating and 
planning City-wide signature events 
in collaboration with community 
partners to better connect residents 
and visitors with Glendale, fostering 
a greater sense of community pride. 
The Special Events Division plays an 
important role as an economic driver 
by attracting tourism and potential 
shoppers. Four FTEs are allocated to 
this division in 2021.

20
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

21
DRAFT
The Planning
Process
II.
A. The Methodology
September 2019 marked the beginning of the master plan project with a strategic kick-off 
meeting between PFRSE staff and the consultant team, led by GreenPlay. The project 
was divided into four distinct phases with milestones for community engagement: 
information gathering, findings and visioning, draft recommendations, and final plan. 
Engagement Strategies
Focus Groups
To interact with various groups and individuals who partner with PFRSE or have a specific interest in 
PFRSE services, four focus groups were held in October 2019. The hour and a half long, facilitated 
discussions allowed for participants to respond to a series of questions. Conducted early in the 
information gathering phase, the many responses helped shape the statistically valid community 
survey. 
During this phase of information gathering PFRSE staff provided input as part of a strengths, 
weaknesses, opportunities, and threats (SWOT) analysis. Participants’ responses revealed insights into 
key opportunities for improving the existing park and recreation system.
Stakeholder Interviews
During information gathering individual interviews were held with City Council Members and city staff. 
These interviews allowed for awareness of specific issues to be identified.
Public Forum
To solicit input from the people of Glendale, a public forum was held at the Foothills Recreation and 
Aquatics Center (FRAC) in October 2019. To widen the opportunity for participation, this event was 
simultaneously broadcast and facilitated on Facebook Live. Forty-eight people attended in-person, 325 
people viewed the forum on Facebook Live, and 13 comments were provided by viewers.
City Council Meetings
Throughout the course of the project several presentations and discussions were presented to City 
Council. Their guidance and input were foundational to the progression and success of the planning 
process. 
Parks and Recreation Advisory Committee Meetings
Several key meetings were held during each project phase with the Parks and Recreation Advisory 
Committee (PRAC) to help inform and guide development of the master plan. In particular, the 
Disparity Report (Appendix B), was presented to the committee in September 2020.
Over the course of 16 months, the master plan was formed 
with many opportunities for input through focus groups, 
stakeholder interviews, a survey, public meetings, and digital 
platforms (i.e., social media). The statistically valid community 
survey and focus groups helped evaluate current and future 
community parks and recreation needs.

22
DRAFT
Community Survey
December 2019 - February 2020
Responses: 632
The community survey was distributed throughout Glendale to assist in assessing the 
needs of the community for park and recreation services and facilities in a manner that included those 
familiar with PFRSE services as well as those less familiar with the parks and recreation system. 
Statistically Valid Invite Survey
To obtain the opinions of non-users of the parks system as well as users of recreation facilities and 
programs, throughout the entire Glendale community, a survey was distributed to a random selection 
of rented and owned households. A traditional mail survey approach was coupled with an option 
to complete the invite survey online or by smartphone through a password protected website. The 
mailed invite survey was structured to allow for a random selection of respondents to the survey in 
Glendale in order to obtain a representative sample from the community. In total, 4,251 households 
within the City limits of Glendale were randomly selected to receive the invite survey. In total, 276 
completed surveys were received and resulted in a margin of error of +/- 5.9% at a 95% confidence 
level. Responses were collected from all major ZIP codes (85301 through 85310) across Glendale, 
representing a thorough geographic participation.
Open Link Survey
After a period of three weeks, the same community survey was made available for anyone to 
respond to within the City. Referred to as the open link survey, these responses further validated 
the statistically valid invite survey results. The 356 completed responses from the open link survey 
showed very similar results to the invite responses, placing more confidence in the results of the 
Invite Survey sample despite a lower sample size. A full description of the survey methodology is in 
Appendix D.
Who Took the Invite Survey
Household Income
Under $25,000 – 14%
$25,000 - $49,999 – 26%
$50,000 - $74,999 – 28%
$75,000 - $99,000 – 15%
$100,000 - $149,999 – 15%
Above $150,000 – 11%
Race/Ethnicity
Other – 11%
Asian – 2%
American Indian or Alaska Native – 2%
Black or African American – 7%
White – 82%
Of Hispanic, Latino, or Spanish Origin
Yes – 21%
No – 79%
Age
Under 35 – 29%
35-44 – 17%
45-54 – 15%
55-64 – 15%
65-74 – 14%
75 and above – 10%

23
DRAFT
B. What We Heard
•	
Focus Groups Participants: 103 in-person groups
•	
Digital Exposure: 325+ Facebook Live viewers
•	
Community Surveys Completed: 632
•	
Public Meetings: 6
During the information gathering phase, PFRSE staff and the consultant team shared the project purpose 
and the planning process. Collectively, community engagement strategies focused on determining the 
community’s preferences and needs by obtaining feedback on:
•	
Current strengths and weaknesses
•	
Facility and program needs
•	
Partners and funding opportunities
•	
Aspirations for the park and recreation system
Community-Informed Themes
Five themes stemmed from the varied engagement encounters and surveys in this planning process: 
ACCESS FOR ALL
People expressed a desire for access to the park and recreation system, particularly neighborhood 
parks. Issues of access included walkability and affordability.
CARE FOR EXISTING FACILITIES
Throughout the process a clear desire for maintaining existing parks system infrastructure was 
expressed. 
ADEQUATE RESOURCES
A common desire for parks and recreation facilities and services to be funded at a level that allows for 
all parks to be of the same quality was expressed.
CLEANLINESS & SAFETY
Ensuring personal safety in public spaces that are clean is key to resident’s willingness to use facilities 
and amenities.
PRESERVING COMMUNITY CHARACTER
Built on farming and irrigation, the City is described as having “small town character and ambiance.”
Community Needs Assessment
Usage and Overall Satisfaction
Current Offerings Satisfaction Ratings (5=Very satisfied, 1=Not at all satisfied)
4.4 Sahuaro Ranch Park
4.3 Thunderbird Conservation Park
4.1 Trails and open space
4.0 Recreation facilities
4.0 Events attended
4.0 Programs used
3.9 Parks

24
DRAFT
What Would Improve Your Local Park or Encourage You to Revisit a Park?
#1 Adding or improving restrooms
#2 Improving park/facility amenities such as picnic or shaded areas
#3 Better maintenance
#4 More aquatic features like spray pads
#5 Improved communications about offerings
#6 More programs at sites
#7 Improved safety at parks/recreation facilities
What Would Increase Your Usage of Sahuaro Ranch Park?
70% Festivals
56% Artisan crafts and good market
53% Café/dining
40% Agricultural displays/activities
15% Event rental space
Communications
Newsletters, emails from the City, and a printed schedule of activities are the primary communication 
methods that invite respondents prefer to be contacted about parks and recreation services.
Figure 15: Communication Effectiveness
Current Facilities and Programs
To best understand how important 
present-day facilities and programs 
are to households and how well 
respondents’ needs are being met 
by the park and recreation system 
(programs, facilities, activities, 
and services), responses to 
these questions were analyzed 
and graphically shown in an 
importance-performance 
matrix.
READING AN IMPORTANCE-PERFORMANCE MATRIX

25
DRAFT
Figure 16: Facilities Importance-Performance Matrix
Priority Opportunities for Facility Improvements:
•	
Aquatic facilities
•	
Picnic/shade areas
•	
Dog parks
•	
Athletic courts
Figure 17: Programs Importance-Performance Matrix
Priority Opportunities for Program Improvements:
•	
Outdoor/environmental programs
•	
Aquatic programs

26
DRAFT
Future Facilities and Programs
Top Priorities for the Next 5-10 Years
#1 Improved park amenities
#2 Additional walking/bike trails
#3 Events and festivals
#4 Trail and pathway connectivity
Would You Like the Department to…
…Balance maintaining existing facilities and developing new facilities?
…Shift resources more toward maintaining existing facilities?
…Shift resources more toward developing new facilities and undeveloped land?
Figure 18: What Would You Like the Department to Do?
Respondents place a high priority on improving current parks, facilities, and trails in Glendale. Only six 
percent of respondents rated improving existing facilities as a low or “not at all a priority.” 
A Future Park and recreation system Envisioned
Top 4 Future Priorities for Glendale’s Parks and Recreation
•	
Ensure parks and recreation facilities have a high level of safety
•	
Invest in maintaining and repairing current/existing park and recreation facilities
•	
Ensure facilities and programs are affordable to all residents
•	
Protect environmental resources and preserve land in its natural state
In general, the parks are in pretty good condition, however it is 
evident that they have been ignored for a long time. Restrooms, 
playgrounds, turf, buildings. I have seen projects done in the City 
that cost a lot of money being spent, however only benefits a few 
residents. Favoritism at its worst when it comes to Glendale.
Thank you for doing a great job! My family and I 
enjoy the many parks in the City of Glendale.
Safety of playground and park 
resources is a priority. For the parks in 
Glendale currently, I think the City is 
doing a great job!
Respondent comments:

27
DRAFT
Peer Agency
Competitive 
Analysis
III.
Comparative analysis (benchmarking) is an important tool that allows for comparison 
of certain attributes of the PFRSE’s management practices and fee structure. This 
process creates a deeper understanding of alternative providers, your place in the 
market, and varying fee methodologies, which may be used to enhance and improve 
the service delivery of parks and recreation.
It is very difficult to find exact comparable communities, because each has its 
own unique identity, ways of conducting business, and differences in the populations that it serves. 
The political, social, economic, and physical characteristics of each community make the policies and 
practices of each parks and recreation agency unique. Additionally, organizations do not typically define 
the expenditures of parks, trails, facilities, and maintenance the same way. 
Agencies also vary in terms of how they organize their budget information, and it may be difficult to 
assess whether or not the past year’s expenses are typical for the community. Therefore, it is important 
to take all data in a benchmarking study with context, realizing that while benchmarking can be a great 
comparative tool, it doesn’t lend itself to being a decision-making tool. For the purposes of this study, a 
regional approach was taken to benchmark neighboring agencies with similar populations. 
Comparative analysis (benchmarking) is an important tool 
that allows for comparison of certain attributes of the PFRSE’s 
management practices and fee structure. This process creates 
a deeper understanding of alternative providers, your place 
in the market, and varying fee methodologies, which may be 
used to enhance and improve the service delivery of parks and 
recreation.

28
DRAFT
Data was pulled and compared throughout this report from a database called Park Metrics, administered 
by the National Recreation and Park Association (NRPA). Data was submitted to NRPA from the agencies 
listed below within the last two years. The year in which the agency submitted data to the database is 
provided in Figure 19. The map shows the proximity of compared agencies in comparison to Glendale.
Figure 19: Agencies Compared for Glendale Benchmarking Report
Data points are compared throughout this report for the following topics: 
•	
Population and Parks
•	
Full Time Employees
•	
Revenue and Expenditures

29
DRAFT
A. Population & Parks
The compared agencies were similar in population size. The smallest area in population was Surprise, at 
an estimated 138,284, while the largest population was Gilbert at 266,971. Glendale’s population was 
one of the highest in population, with an estimated 250,784 in 2019.
Figure 20: 2019 Jurisdiction Population Estimates 
Source: ESRI Business Analyst, U.S. Census (*Data Provided by City of Glendale)
Park Acres per 1,000 Residents
National data indicates the typical agency operates 10.1 acres of parks per 1,000 residents. Out of the 
agencies compared, Glendale offered the highest number of acres per park than any other agency, at 
6.04 acres of parks per 1,000 residents. The total number of park acres – originally 2,102 – was adjusted 
to exclude linear park acreage (1,516 acres). The data indicates there is more parkland to maintain and 
operate in Glendale compared to other agencies. 
Figure 21: Acres of Parks per 1,000 Residents 
Source: NRPA Park Metrics

30
DRAFT
B. Full Time Equivalents
Glendale had the lowest number of full time equivalent (FTE) per population than other agencies. It 
was estimated there were only 1.91 FTEs per 10,000 residents, compared to other agencies, who at 
a minimum had 4 FTEs (Surprise) and at a maximum had 14.75 FTEs (Scottsdale). On a national level, 
there are 8.3 FTEs on staff for every 10,000 residents living in the jurisdiction served by the parks and 
recreation agency. This means there were fewer employees to serve residents for parks and recreation 
services in Glendale than the typical parks and recreation agency would have available.
Table 4: Full Time Equivalent (FTE) per 10,000 Population
Source: NRPA Park Metrics
Glendale had one of the highest operating expenditures per full-time equivalent (FTE) compared to the 
other agencies. On a national level, the annual operating expenditures at the typical park and recreation 
agency for each full-time equivalent employee was $93,230. It should be noted that PFRSE utilizes 
contract services for maintenance operations such as restroom cleaning, mowing, weed abatement, and 
litter pick-up. This use of contract services accounts for some of the difference seen in the FTE per 10,000 
population and in the national annual operating expenditures per FTE comparison. Again, it is important 
to take all data in a benchmarking study with context, realizing that while benchmarking can be a great 
comparative tool, findings, on their own, do not lend themselves to being a decision-making tool.

31
DRAFT
C. Revenue & Expenditures
Glendale had the lowest expenditures per park acre ($3,036) than the other agencies. This means the 
City spent less to maintain and operate each park acre. For comparison, Scottdale spends 420% more to 
operate an acre of parkland than Glendale. 
Table 5: Park Operating Expenditures per Acre of Parkland
Source: NRPA Park Metrics
Glendale had the lowest operating expenditures per capita at $55 per year. The national median 
operating expenditures per capita is $78.69 per year. This is an indication that Glendale operates 
efficiently to reduce costs and reduce the tax burden for residents. When comparing revenue per capita, 
Glendale was the lowest of the other agencies at only $9 per resident – meaning there is additional 
opportunity and a need to bring in revenue sources. The median for NRPA Park Metrics data is $20 
revenue per resident.
Figure 22: Expenditures & Revenue Per Capita 
Source: NRPA Park Metrics

32
DRAFT
One way to look at revenue generation is by analyzing cost recovery as a percentage of operating 
expenditures. According to NRPA Agency Performance Report, 27.3 percent of a typical agency’s 
operating expenditures is recovered from non-tax revenues. In this case, Glendale is bringing in 15.70 
percent revenue compared to operating expenditures.
Figure 23: Total Revenue to Total Operating Expenditures 
Source: NRPA Park Metrics

33
DRAFT
Our System
IV.
To assess residents’ access to outdoor and indoor recreation opportunities, 
12 city-owned indoor recreation facilities (including two facilities having pro-
shops and several that are operated through public-private partnerships) 
were assessed. The components at these sites were compiled into the 
inventory assessment and used to identify gaps in access to recreation. 
A. GRASP Assessment of Existing Facilities
Parks and facilities were inventoried and assessed for function and quality in October 2019 using the 
GRASP®-IT audit tool. This tool classifies park features into one of two categories: component and 
modifier. A component is a feature that people go to a park or facility to use, such as a tennis court, 
playground, or picnic shelter. Modifiers are amenities such as shade, drinking fountains, and restrooms 
that enhance the comfort and convenience of a site. Further definitions and discussions are found in 
Appendix C.
GRASP® Assessment Methodology
The series of detailed GIS (Geographic Information System) inventory conducted by the planning 
team first prepared a preliminary list of existing components using aerial photography and GIS data. 
Components identified in aerial photos were located and labeled initially and were confirmed or revised 
in October 2019 when each site was visited by the consultant team. 
Evaluation of each element determined if components were serving their intended functions and 
captured any components in need of refurbishment, replacement, or removal. The inventory also 
included the recording of modifiers such as shade, drinking fountains, and restrooms.
Glendale’s parks and recreation system is diverse and far-
reaching. As of October 2019, when the inventory assessment 
was conducted, PFRSE owns and maintains more than 2,000 
acres of land, of which 1,112 acres are conservation parkland 
and 46 miles are trails. The system encompasses seven regional 
parks (regional parks, specialty parks and conservation areas), 
eight community parks, and fifty-seven neighborhood parks.

34
DRAFT
Collection of the following information occurred during site visits: 
•	
Component type and geo-location
•	
Component functionality 
•	
Based assessment scoring on the condition, size, site capacity, and overall quality. The inventory team 
used the following three-tier rating system to evaluate these:
	
1 = Below Expectations 
	
2 = Meets Expectations 
	
3 = Exceeds Expectations
•	
Site modifiers
•	
Site design and ambiance
•	
Site photos
•	
General comments
Figure 24 shows an example of the resulting inventory datasheet and map for Desert Garden Park.
Figure 24: Example of GIS Inventory Map and Datasheet for Desert Garden

35
DRAFT
All components were scored based on condition, size, site capacity, and overall quality as they reflect 
the expected quality of recreational features. Beyond quality and functionality of components, however, 
GRASP® Level of Service analysis also considers important aspects of a park or recreation site. Not all 
parks are created equal, and their surroundings may determine the quality of a user’s experience. For 
example, the GRASP® system acknowledges the essential differences between identical playground 
structures as displayed in the following images:
Note: these are illustrative images and do not imply a direct comparison to any specific playgrounds or 
existing conditions in Glendale.
In addition to scoring components, GRASP®-IT assesses each park site or indoor facility for its comfort, 
convenience, and ambient qualities. These qualities include the availability of amenities such as 
restrooms, drinking water, shade, scenery. These modifier values then serve to enhance or amplify 
component scores at any given location.
Compiled GIS information collected during the site visit includes all GIS data and staff input. This 
review packet consists of the most recent GIS data displayed by location on an aerial photograph. An 
accompanying data sheet for each site lists modifier and component scores as well as observations and 
comments. 
Table 6: Regional Parks, Specialty Parks, and Conservation Areas

36
DRAFT
Table 7: Community Parks
Table 8: Neighborhood Parks
 
Location
Classification
GIS Acres
Aquatics, Spray Pad
Basketball Court
Basketball, Practice
Diamond Field
Diamond Field, Practice
Educational Experience
Event Space
Fitness Course
Game Court
Garden, Display
Horseshoe Court
Loop Walk
Open Turf
Pickleball Court
Playground, Local
Public Art
Racquetball
Rectangular Field, Large
Shelter, Large
Shelter, Small
Tennis Court
Volleyball Court
Total Component/Park
Unique Components/Park
Acoma
Neighborhood
4.8
1
1
1
1
1
2
7
6
Arrowhead Lakes
Neighborhood
4.1
1
1
1
2
1
6
5
Bicentennial
Neighborhood
5.2
1
1
1
4
1
8
5
Butler
Neighborhood
5.0
1
1
1
1
1
5
5
Carmel
Neighborhood
4.8
1
1
1
2
2
1
8
6
Cholla
Neighborhood
5.6
1
1
1
1
4
1
2
1
12
8
Clavelito
Neighborhood
1.9
1
1
1
1
4
4
Country Gables
Neighborhood
4.0
1
1
1
2
1
6
5
Delicias
Neighborhood
4.5
1
1
1
1
1
5
5
Desert Garden
Neighborhood
6.8
2
2
1
1
1
1
1
1
10
8
Desert Mirage
Neighborhood
5.9
2
1
1
1
1
1
1
8
7
Desert Rose
Neighborhood
6.9
1
1
1
1
1
2
7
6
Desert Valley
Neighborhood
6.8
3
1
1
1
1
1
1
9
7
Discovery
Neighborhood
9.6
1
2
1
1
1
5
2
13
7
Dos Lagos
Neighborhood
5.6
1
1
2
1
2
2
9
6
El Barrio
Neighborhood
0.2
1
1
1
3
3
Gardenwood
Neighborhood
1.4
1
1
1
Greenbrier
Neighborhood
3.0
1
1
1
1
4
1
9
6
Greenway Granada
Neighborhood
6.1
1
1
1
1
1
5
5
Heritage
Neighborhood
3.3
1
1
1
3
3
Hillcrest
Neighborhood
8.2
1
1
1
2
5
4
Horizon
Neighborhood
4.3
1
1
1
3
3
Kings
Neighborhood
5.0
1
1
1
1
4
4
Lawrence
Neighborhood
2.9
1
1
1
1
1
5
5
Lions
Neighborhood
4.5
1
1
1
3
3
Manistee Ranch
Neighborhood
6.6
1
1
2
2
Mary Silva
Neighborhood
4.2
1
1
1
1
2
1
7
6
Maryland Lakes
Neighborhood
6.4
1
1
1
Memmingen
Neighborhood
4.7
3
1
1
1
2
2
10
6

37
DRAFT
 
Location
Classification
GIS Acres
Aquatics, Spray Pad
Basketball Court
Basketball, Practice
Diamond Field
Diamond Field, Practice
Educational Experience
Event Space
Fitness Course
Game Court
Garden, Display
Horseshoe Court
Loop Walk
Open Turf
Pickleball Court
Playground, Local
Public Art
Racquetball
Rectangular Field, Large
Shelter, Large
Shelter, Small
Tennis Court
Volleyball Court
Total Component/Park
Unique Components/Park
Mission
Neighborhood
5.0
1
1
1
1
4
1
2
11
7
Mondo
Neighborhood
5.0
1
1
2
2
Montara
Neighborhood
5.1
1
1
1
4
1
1
9
6
Murphy
Neighborhood
2.3
1
1
1
3
3
Myrtle
Neighborhood
0.5
1
1
2
2
New World
Neighborhood
8.2
1
1
1
1
1
2
1
8
7
Oasis
Neighborhood
4.9
1
1
1
1
1
5
5
Ocotillo Rose
Neighborhood
2.3
1
1
1
1
4
4
Orangewood Vista Park
Neighborhood
9.4
4
1
10
1
1
1
18
6
Pasadena
Neighborhood
2.7
1
1
1
1
1
1
1
7
7
Paseo Neighborhood
Neighborhood
1.1
1
1
1
3
3
Plaza Rosa
Neighborhood
0.2
1
1
1
Rovey
Neighborhood
0.2
1
1
1
Sands
Neighborhood
5.0
1
1
1
1
4
1
2
11
7
Sierra Verde
Neighborhood
8.2
1
2
1
1
1
3
2
11
7
Sonorita
Neighborhood
0.6
1
1
1
3
3
Sunnyside
Neighborhood
8.0
1
1
1
1
1
2
1
8
7
Sunset
Neighborhood
3.6
1
1
2
2
Sunset Palms
Neighborhood
8.0
1
1
1
1
1
4
1
2
12
8
Sunset Ridge
Neighborhood
7.0
1
1
1
2
5
4
Sunset Vista
Neighborhood
4.2
1
1
1
1
1
2
1
8
7
Sycamore Grove
Neighborhood
4.8
1
2
1
1
1
2
8
6
Tarrington Ranch
Neighborhood
4.2
1
1
2
1
1
6
5
Tierra Buena
Neighborhood
5.0
1
1
1
1
4
1
2
1
12
8
Triangle
Neighborhood
0.1
0
0
Utopia
Neighborhood
3.0
1
1
1
1
1
5
5
Windsor
Neighborhood
0.6
1
1
1
System Totals:
251.7
1
43
3
3
14
2
1
7
12
1
1
18
47
1
49
2
28
5
7
59
11
29
% of Parks w/ Component
2% 63% 4%
4% 21% 4%
2% 13% 4%
2%
2% 30% 84%
2% 84% 4% 13%
9% 11% 70% 11% 41%
Average
4.5
6
5
Table 9: Neighborhood Parks Continued

38
DRAFT
Table 10: Indoor Locations
A formula was then applied that combines the assessments of a site’s components and modifiers to 
generate a score or value for each component and the entire park or location. The study uses the 
resulting score to compare sites to each other and to analyze the overall performance of the park and 
recreation system through a park rankings analysis.
Park Rankings 
In addition to locating components, assessments included the functional quality of each element. The 
following tables (organized by classification) display the ranking of each park based on an overall score 
for its components and modifiers. In general, parks at the top of the list offer added and enhanced 
recreation opportunities than those ranked lower. The bar length for each park reflects its overall score 
in proportion to the highest-ranking. There is no perfect score. Scores are cumulative and based on the 
total number and quality of the components at a park in addition to the availability of modifiers. Scores 
can be compared across classifications but are more applicable within the same class.
Table 11: Regional Park Ranking Table

39
DRAFT
Table 12: Community Park Ranking Table
Table 13: Neighborhood Park Ranking Table

40
DRAFT
Park Comparisons Using the GRASP® Data set
Based on the data set derived from the inventory assessments PFRSE parks are compared to other 
agencies across the county. The GRASP® National Data set currently consists of 66 agencies, 4,540 parks, 
and over 23,975 components.
When comparing PFRSE parks against other agencies and parks in the data set, Glendale has three parks 
in the top 100 parks in terms of overall GRASP® score.
PFRSE also has twelve parks in the top ten percent.
Trails
Nearly 46 miles of trails exist in the Glendale system. The following map and descriptions (displayed 
in Figure 25) are available from the City website. Trails GIS data was also obtained from the City and 
incorporated into the GRASP® Inventory and Level of Service analysis.

41
DRAFT
Figure 25: Glendale Trails

42
DRAFT
B. Level of Service Analyses
Why Level of Service? 
Level of Service (LOS) describes how a recreation system provides residents access to recreational assets 
and amenities. It indicates the ability of people to connect with nature and pursue active lifestyles. It 
can have implications for health and wellness, the local economy, and the quality of life. Further, LOS for 
a park and recreation system tends to reflect community values. It is often representative of people’s 
connection to their communities and lifestyles focused on outdoor recreation and healthy living. 
GRASP® Analysis
GRASP® (Geo-referenced Amenities Standards 
Process) has been applied in many cities across the 
country to evaluate LOS for park and recreation 
systems. With GRASP®, information from the 
inventory combined with Geographic Information 
Systems (GIS) software, produces analytic maps and 
data that show the quality and distribution of park and recreation services across the City. 
Perspectives
Perspectives are maps and data generated using the GRASP® methodology. Each perspective shows 
service across the study area. Data analysis also incorporates statistics. Maps, tables, and charts provide 
benchmarks or insights that are useful in determining community success in delivering recreation 
opportunities. Find further discussion on Perspectives and other GRASP® terminology in Appendix C.
Types of Perspectives
The LOS offered by a park or other feature is a function of two main variables: what is available at a 
specific location and how easy it is for a user to get to it. The inventory performed with the GRASP®-
IT tool provides a detailed accounting of what is available at any given location, and GIS analysis uses 
the data to measure its accessibility to residents. People use a variety of ways to reach a recreation 
destination: on foot, on a bike, in a car, via public transportation, or some combination. In GRASP® 
Perspectives, this variability is accounted for by analyzing multiple travel distances (referred to as 
catchment areas). These service areas produce two distinct types of Perspectives for examining the park 
and recreation system:
1.	 Neighborhood Access
2.	 Walkable Access
A Neighborhood Access perspective uses a travel distance of one mile to the inventory and is assumed 
to be a suitable distance for a bike ride or short drive in a car, or perhaps a longer walk. This suitable 
distance captures users traveling from home or elsewhere to a park or facility by way of a bike, bus, or 
automobile. 
A Walkable Access perspective uses a shorter catchment distance intended to capture users within a ten 
to fifteen-minute walk. See Appendix C for further discussion on walkability standards.
For each analysis, combining the service area for each component, including the assigned GRASP® value 
into one overlay, creates a shaded map representing the cumulative value of all features.

43
DRAFT
Figure 26: Example of GRASP® Level of Service Perspectives 
GRASP® Level of Service 
Perspectives Using 
Overlapping Suitable Distance 
to Yield a “Heat Map” that 
Provides a Measurement of 
LOS for any Location Within 
a Study Area (Orange Shades 
Represent the Variation in LOS 
Values Across the Map)
Assumptions:
1.	 Proximity relates to access. A feature within a specified distance of a given location is considered 
“accessible” from that location.” “Access” in this analysis does not refer to access as defined in the 
Americans with Disabilities Act (ADA).
2.	 Neighborhood access relates to one-mile proximity, a reasonable distance for a drive in a car, or by 
bicycle.
3.	 Walkable access relates to ½-mile proximity, a moderate ten-minute walk. 
4.	 Walkable access is affected by barriers, obstacles to free, and comfortable foot travel.
5.	 The LOS value of a map point is the cumulative value of all features accessible at that location. 
Neighborhood Access to Outdoor Recreation
A series of “heat maps” were created to examine neighborhood access to outdoor recreation 
opportunities which are available in parks. Neighborhood access looks at access to the system parks 
based on a 1-mile service area but also gives higher scores to those living within walking distance (10-
min/half-mile).
The orange shades on Figure 27 represent a resident’s level of service at their house or work. Darker 
shades indicate greater access to a greater number or enhanced parks and components. Areas in gray 
indicate residents must go farther than one mile to access a recreation opportunity. The highest value of 
outdoor recreation in parks is just west of Heroes Regional Park. From this location, a resident has access 
to 75 components at seven parks, a trail, and an indoor facility. 
Analysis of this perspective indicates that 82 percent of the Glendale residents are within one mile of an 
outdoor recreation opportunity.

44
DRAFT
Figure 27: Glendale Neighborhood Access to Outdoor Recreation
Walkability Analysis
Walkability analysis measures access to recreation 
components by walking. To evaluate walkability 
in Glendale, a half mile walkable distance radius 
was placed around each component and assessed 
according to the component’s GRASP® score. 
Scores within the half mile walkable distance were 
doubled to reflect added value of being within the 
walkable proximity, allowing direct comparisons 
between neighborhood access and walkable 
access.
Pedestrian Barriers
Environmental barriers can limit walkability. The LOS in this analysis has been “cut-off” by identified 
barriers where applicable.
Pedestrian barriers in Glendale, such as major streets, highways, streams, and arroyos/rivers, 
significantly impact the analysis. Zones created by identified barriers, displayed as dark red lines, serve 
as separate areas that are accessible without crossing a major street or another obstacle. Green parcels 
represent existing parks and open space. 
Walkability is a measure of how user-
friendly an area is to people traveling on foot. 
This benefits a community in many ways related 
to public health, social equity, and the local 
economy. Many factors influence walkability 
including the quality of footpaths, sidewalks or 
other pedestrian rights-of-way, traffic and road 
conditions, land use patterns, and public safety 
considerations among others.

45
DRAFT
Figure 28: Walkability Barriers “Cut-off” Service Areas

46
DRAFT
Figure 29: Walkable Access to Outdoor Recreation 
Walkable Access to Recreation 
The analysis shows the LOS available across Glendale, 
based on a ten-minute walk. Darker gradient areas on 
the maps indicate where there are more and higher 
quality recreation assets available based on a half-mile 
service area. Gray areas on these maps suggest that 
recreation opportunities are beyond a ten-minute walk. 
In general, these maps show that Glendale has a good 
distribution of parks and facilities at a walkable scale 
but that there are perhaps some gaps in the system 
where facilities can be improved, and assets expanded. 
It is also evident in this analysis that pedestrian barriers 
play a significant role in walkable access to parks 
throughout Glendale.
Areas of higher concentration are notable around 
the City with the highest value just North of Heroes 
Regional Park. The red star reflects the most significant 
GRASP® value area (430) in Figure x above. From the 
red star, a resident has access to 48 outdoor recreation 
components in four parks, a trail, and an indoor facility.

47
DRAFT
Table 14: Figure 30 Statistics
The numbers in each column are derived as described in neighborhood access. The GRASP® Index does 
not apply to the walkability analysis. The LOS value for a person who must walk to assets is about 50 
percent (81 vs. 155) of that for someone who can drive to areas that have some access to recreation 
opportunities.
Determining a Level of Service Standard
The orange shading in the LOS maps allows for a quick understanding of service distribution across 
the City. Showing where LOS is adequate or inadequate is an advantage of using GIS analysis. To do 
this the question of “what constitutes an appropriate level of service for Glendale residents?” must be 
determined. 
Using the average score of all parks in Neighborhood park classification, one could consider this 
measurement as a standard for the Glendale system. Three parks occur in an average score range 
and may constitute the average park in this classification type. These parks are displayed with their 
associated components in Table 15. This table indicates that of these three parks, basketball courts, open 
turf, playgrounds, small shelters, and volleyball courts are standard components. They are present at all 
three of these parks. Additional components that occur less frequently at these parks include a practice 
diamond, a loop walk, racquetball courts, and tennis courts. These three parks average six unique 
components, and there may be more than one of these components, such as multiple racquetball courts 
or tennis courts, for example.
Table 15: Summary of Average Neighborhood Parks

48
DRAFT
These parks and components are likely to attract users from a walkable distance. The following map 
(Figure 32) brackets the level of service values to areas that are below or above the value provided 
by parks in this range and is known as the target score for Glendale. GIS analysis shows where LOS is 
above or below the threshold value. Purple areas indicate where walkable LOS values meet or exceed 
the target. Areas shown in yellow on the map can be considered areas of opportunity. These are areas 
where land and assets are currently available but do not provide the target value. It may be possible to 
improve the LOS value in such areas by enhancing the quantity and quality of features in existing parks 
without the need to acquire new lands or develop new parks. Another option is to work with other City 
Departments to reduce pedestrian barriers in the area surrounding parks which score below the target 
score. 
Figure 30 displays the walkable access to recreation assets level of service based on where people live. 
Using the data shown in Walkable Access to Recreation Gap Identification, and census data (Esri GIS data 
enrichment techniques), the analysis indicates that parks are well placed in or close to residential areas 
and capture a higher percentage of the population than land area. With 59 percent of residents in the 
target zone and about 84 percent within walking distance of some outdoor recreation opportunities, 
Glendale is better positioned than indicated by the previous analysis.
Figure 30: Walkable Access to Assets Based on Population

49
DRAFT
Figure 31: Walkable Access Gap Identification

50
DRAFT
Figure 32: Access to Indoor Facilities
Access to Indoor Facilities
The analysis shows access to indoor facilities across Glendale based 
on a one mile and 1/2-mile service area. Indoor facilities in Glendale 
differ significantly in their offerings, size, and function. For those 
reasons, the following analysis should be considered, but not be 
regarded as the only method of determining indoor recreation level 
of service in Glendale. Darker gradient areas on the maps indicate 
where there are more and higher quality indoor assets available. 
Gray areas on these maps suggest that recreation opportunities are 
beyond a one-mile radius. In general, these maps show that Glendale 
has limited distribution of indoor facilities. The highest level of service 
is provided at FRAC. An equivalate facility is not available in south 
Glendale. Other facilities that offer limited indoor opportunities are 
reasonably distributed around the City.

51
DRAFT
Utilizing GRASP® Perspectives
GRASP® perspectives evaluate the level of service throughout an area from various points of view. Their 
purpose is to reveal possible gaps in service and provide a metric to use in understanding a recreation 
system. However, it is not necessarily beneficial for all parts of the community to score equally in 
the analyses. The desired level of service for a location should depend on the type of service, the 
characteristics of the site, and other factors such as community need, population growth forecasts, and 
land use issues. For example, commercial, institutional, and industrial areas might reasonably have lower 
Levels of Service for parks and recreation opportunities than residential areas. GRASP® perspectives 
focus attention on gap areas for further scrutiny. 
Perspectives can determine if current levels of service are appropriate if used in conjunction with other 
assessment tools such as needs assessment surveys and a public input process. Future planning efforts 
can model similar levels of service to new, developing neighborhoods, or it may be that different levels 
of service are suitable, and the City should utilize a new set of criteria to reflect these distinctions.
Traditional LOS Analyses
Capacities Analysis
A traditional tool for evaluating parks and recreation services is capacity analysis. This analysis compares 
the number of inventoried assets to population and projects future needs based on providing the same 
ratio of components per population (i.e., as the population grows over time components may need to be 
added to maintain the same proportion). Table 16 shows the current capacities for certain components 
in Glendale. There are no correct ratios for the components, this table must be used in conjunction with 
other information, such as input from focus groups, staff, and the general public, to determine if the 
current capacities are adequate or not for specific components.

52
DRAFT
Table 16: Glendale Capacities
This capacities table bases analysis on the number of assets without regard to distribution, quality, or 
functionality and does not consider residents needs. If only using this data, a higher LOS is achieved only 
by adding assets, regardless of the location, condition, or quality of those assets. In practice, LOS is more 
accurately and more usefully measured by using a combination of location and quality as well as their 
quantity. It is important that the information contained within the table above is used with discretion 
and only in conjunction with the other analyses presented in this plan.
NRPA Benchmark LOS Analysis
Comparing Glendale to recent national statistics published by the National Recreation and Park 
Association in their “2020 NRPA Agency Performance Review: Park and Recreation Agency Performance 
Benchmarks”, the agency fails to meet the median components except for basketball courts, dog parks, 
and playgrounds. Dependent on field classification amongst agencies, Glendale is either below the 
median or has a surplus in both diamond and rectangle fields.

53
DRAFT
Table 17: Comparison to NRPA Outdoor Park and Recreation Facilities – Median Population Served per 
Facility
Acres of Parks per 1,000 Residents LOS Analysis
Similar calculations can also be made based on acres of land and parks per 1,000 residents. The following 
table includes all the properties included in the GIS mapping (Community Parks, Neighborhood Parks, 
Regional Parks, Specialty Parks, and Conservation Parks). Computation of the acreage consists of only 
Glendale parks. Residents per park and acres of parks per 1,000 people fall slightly short of the NRPA 
published benchmarks for similar size cities.
Table 18: Acres of Park per 1,000 Residents
This capacity table indicates that Glendale provides approximately 8.4 acres per 1,000 people or 119 
people per acre of “park.” It also shows that based on projected population growth that the City would 
need to add 186 acres over the next five years in order to maintain the current ratio of 8.4 acres per 
1,000 residents.

54
DRAFT
C. LOS Conclusions
Proximity; availability of transportation; pedestrian barriers such as major roads (ex: Thunderbird 
Road), highways, and waterways and canals; and, overall size of the City are relevant factors affecting 
Glendale levels of service. The current provision of assets is, to a certain degree, equitable across 
Glendale, assuming residents have access to motorized transportation. The City provides neighborhood 
and walkable levels of service in most areas, while non-residential regions may have limited access to 
opportunities. The quality and standards of the amenities at existing parks should be improved and 
increased across the entire system.
One way to increase overall LOS is to add assets in any area with lower service or to acquire land or 
develop partnerships in areas lacking current service. However, further evaluation of these low service 
areas should be conducted as inventory efforts for this study did not include alternative providers such 
as homeowner association parks which may supplement the service at the walkable levels. 
Many areas where walkability gaps exist are residential in nature. Some residential areas have less 
access to quality recreation opportunities, while other regions have no walkable access.
Pedestrian barriers and lack of trails also may limit access to recreation throughout Glendale. Additional 
analysis and a review of the information received from surveys, focus groups, and other sources, 
including staff knowledge, contribute to identify the best locations for future improvements to 
addressing pedestrian barriers.
In addition to improving existing park conditions and adding service in low scoring areas, it is evident 
that access to indoor facilities lacks equitability throughout the system. Foothills Recreation and 
Aquatics Center provides a higher LOS than other indoor facilities in the City. The southern area is in 
need of indoor facility improvements to create a more equitable service in Glendale. 
In considering improvements it should be noted that there are substantial maintenance issues with the 
pool at Rose Lane Aquatics Center making development of an aquatic facilities at a central location a 
better option to achieve service equity and financial goals. This location could be considered at Glendale 
Heroes Regional Park.

55
DRAFT
Our Programs 
& Services
V.
A. Recreation Programs
The Glendale @ Play is the Department’s seasonal catalog of program, activity and event 
offerings. The brochure is published three times a year. While programs and activities vary 
seasonally, PFRSE catalogs and tracks participation in the following categories:
Special Interest Classes
Fitness
Youth Athletic Programs, Leagues and Camps
Adult Sports Leagues
Aquatics
Adult Programs and Services at GAC 
Special Events
Descriptions of program categories and 2019 participation rates are summarized below, with key 
observations provided at the end of the section.
Special Interest Classes
Special Interest Classes are offered throughout the year to provide an opportunity for adults and 
youth to experience new activities or further expand current knowledge and abilities. The range of 
programs offered throughout the year include painting, cooking, and dance classes, cheer instruction, 
language courses, and tumbling. Participants may sign up for a class that is offered on 
a monthly basis, six- or eight-week sessions or as an individual workshop. In 2019, 230 
classes were offered and 122 were cancelled. Most classes did not meet the minimum 
registration numbers required to proceed with the offering. The 108 successful offerings 
served 627 attendees. Collectively, the 108 classes had a capacity to reach 1425 registered 
participants.
Fitness
The Parks and Recreation Department provides a diverse array of fitness activities year-round for adults 
and seniors. Most classes are conducted at the FRAC. In 2019, 72 fitness classes were offered with 386 
registered participants. Collectively, fitness classes were at 27 percent capacity.
Youth Athletic Programs, Leagues and Camps
PFRSE provides year-round youth athletic programs including archery, tennis, football, soccer, and 
basketball. In 2019, 136 programs were offered. Many classes did not meet the minimum registration 
numbers required to proceed with the offering. The 73 successful offerings served 466 attendees. 
Collectively, the 73 classes had a capacity to reach 1350 registered participants.
PFRSE prides itself on the quality and diversity of public 
recreation programs and activities the City offers and 
purposefully seeks to make participation affordable and 
financially accessible for all residents.

56
DRAFT
PFRSE also offers youth sports leagues in basketball and baseball. Youth sports leagues are designed to 
be recreational in nature where ability is not a prerequisite, and each participant gets an equal chance to 
play. Youth sports leagues shows strong registration numbers; however, numbers are minimal for older 
youth. PFRSE has the most success with youth 5 to 10 years old. 
In addition to youth athletic programs and leagues PFRSE offers Foothills 360, a 10-week youth summer 
day camp. In 2019 the camp served 1,534 youth. Camp capacity is 1,600. 
Adult Sports Leagues
The Parks and Recreation Department offers adult sports leagues that provide recreational opportunities 
in basketball and softball. Adult co-ed, as well as men’s and women’s programs are offered. Adult softball 
is broken into four seasons. Registration trends are typical with the lowest registration occurring in 
the winter and highest in the Spring. Spring softball team enrollment exceeds 50 teams while Spring 
hovers near 20 teams. Overall, softball registration numbers are strong. In 2019, 224 teams registered 
for softball. The Department’s Racquetball league and Basketball leagues also show strong registration 
numbers year-round.
Aquatics
The PFRSE swim lesson program strives to provide a safe, fun, and creative experience to people of all 
ages. On average, the Department provides group swim lessons to nearly 5,000 participants annually.
Adult Programs and Services 
Glendale Aquatics Center offers a variety of programs for adults. The range of programs offered 
throughout the year include arts and crafts, computers and technology, dance, language courses, music, 
fitness and other special events. Programs at Glendale Aquatics Center have consistent enrollment and 
provide a variety of opportunities to users. In 2019, Glendale Aquatics Center offered 43 classes with 
nearly 1,000 participants registered.
Special Events
PFRSE is responsible for coordinating and managing free family-friendly events held annually throughout 
the community. In 2019, special events and programs hosted by the Department included: 
•	
Glendale Glitters Holiday Light Display
•	
Glendale Glitters Spectacular Weekend
•	
Glitter & Glow 
•	
Movies by Moonlight
•	
Touch A Truck
•	
Folk & Heritage Festival
•	
Summer Band Concert Series
•	
The Chocolate Experience
•	
Live! @ Murphy Park

57
DRAFT
Participation Trends 
In 2019, PFRSE programs and activities showed moderate participation rates. Registration data and 
participation estimates provided by staff for 2019 using the City’s internal Parks and Recreation booking 
software, Civic Rec, reported: 
•	
627 individuals registered for Special Interest Classes
•	
386 adults registered Fitness Classes
•	
1,534 youth registered for Youth Recreation Camps; 466 youth registered for Youth Athletic Programs
•	
265 teams registered for Adult Softball or Basketball Leagues; 193 individuals registered for the 
Racquetball League
•	
977 youth registered for Youth Sports Leagues
•	
4,752 individuals registered for Aquatics programs
•	
989 adults registered for Adult Programs and Services at GAC
•	
50,000+ estimated participants at Special Events (no registration) 
•	
84 individuals registered for Lifeguard and CPR/AED training
•	
Drop-in visits to FRAC and GAC combined total approximately 324,700
•	
An estimated 2,919 individuals participated in fee-based events held at FRAC and GAC
The percentage of program registration by program category is shown below.
Figure 33: Percent of 12,802 Total Registered Participants by Program Category
*Adult Sports Leagues calculated using an average of 12 members per team.
Programs and Services Conclusions
•	
Registration data reflects interest and participation at the GAC, in Aquatics programs, Youth 
Recreation Camps and Adult Sports Leagues.
•	
Demand may warrant considering growth in Youth Recreation Camps. Adding summer sites and 
school break camps should be evaluated.
•	
Program attendance is low causing cancellation rates to be high in the Special Interest Classes, Fitness 
Classes and Youth Athletics program categories. 
•	
A number of classes are run at 33% capacity or lower. The method used to establish class minimums 
and maximums and current subsidy levels needs further evaluation for consistency throughout the 
Department.

58
DRAFT
•	
Department marketing efforts should be evaluated. Insufficient marketing staff and/or budget is 
likely contributing to low registration rates.
•	
At age ten registration numbers for Youth Sports Leagues sharply decline. The Department should 
consider divesting from offering youth sports leagues to youth over the age of 10. Each sport should 
be evaluated independently. Independent youth sports leagues and organizations in the community 
may be better equipped to serve older youth. 
•	
Teen programming that is non-sports oriented and driven by youth input may be introduced into the 
program portfolio.
•	
The Department does not have a consistent way to evaluate the success of current program 
offerings.
B. Program Development
While the residents of Glendale are satisfied with the programs that are offered, they do have a demand 
for more program offerings. Included among the additional programs, residents expressed a desire to see 
more programming for special events, seniors, aquatics, pickle ball, additional adult sports, and non-
traditional sports opportunities. Social gatherings and fitness classes were also desired. 
New recreation trends may indicate the need for changing the current program offerings. Changing 
program offerings requires careful consideration, planning, and proper communication with the 
community. Programs need to be continually assessed for viability. Decisions regarding changes, 
expansions, enhancements, and/or program eliminations need to be made carefully and with proper 
data. Starting new programs, based on community demand and/or trends, need to be well researched, 
planned, and advertised to provide the best possibility of their success. If new program interest seems 
enough based on a survey or community input, then the new programs should be developed, advertised, 
and implemented. 
C. Program Evaluation
PFRSE should have a process in place to evaluate the success of current program offerings and criteria to 
determine if new program ideas should be instituted or if changes should be made to current programs, 
including eliminating or suspending existing programs. A few simple questions should be asked of 
participants and staff about each program that includes: 
•	
Is participation increasing or decreasing? If participation is increasing, then it could mean that the 
program should be continued. If participation is decreasing, are there steps to take to increase 
interest through marketing efforts, changes to the time/day of the program, format or instructor? If 
not, it may be time to discontinue the program. 
•	
Is there information contained in the participation/staff feedback that can be used to improve the 
program? 
•	
Are cost recovery goals being met? If not, can costs be reduced or can fees be realistically increased?
•	
Is there another provider of the program that is more suitable to offer it? If yes, the Department 
could provide referrals for its customers.
•	
Is this program taking up facility space that could be used for expansion of more popular programs or 
new programs in demand by the community?

59
DRAFT
Key Findings & 
Recommendations
VI.
The themes and corresponding recommendations 
below interrelate with one another and with Envision 
Glendale 2040 Economic Vitality, Public Facilities 
and Services, Environmental Sustainability, and 
Connectivity Themes.
Providing cost-effective parks and recreation services within the City is key to meeting 
residents’ expectations and needs. In addition to servicing community members, having 
quality park and recreation system features that meet a consistent standard, regardless of 
area within the City’s boundaries, elevate economic development. Throughout this master 
plan process community members expressed a desire to see existing facilities maintained, 
renovated, and improved upon before taking on projects in undeveloped parklands. Analysis conducted 
in support of this plan propel projects aimed at assuring older neighborhoods serviced by walkable park 
and recreation system facilities are prioritized in future years.
A. Improving Access to Community Experiences with Programs and Services
As a concentrated part of the Parks and Recreation Master Plan Update, the City sought to conduct a 
data-driven analysis to determine if any income, race, or age disparities in access to public parks, open 
space, recreation facilities (collectively referred to as the ‘parks and recreation system’) and recreation 
programming exist within the City of Glendale. 
Disparity considers if there are differences in access to park and recreation system amenities, facilities, 
and recreation services between population groups.
To answer this question the gaps in parks and recreation services were identified using the LOS analysis 
techniques explained in Chapter IV. Addressing these gaps will ensure that all community members have 
access to the many great benefits that PFRSE has to offer. Specifically, the Disparity Report (Appendix 
B) provides specific analysis and recommendations which have been incorporated into Goal One in the 
Strategic Action Plan. Implementing these goals will help minimize gaps in service over the next 10 years 
as the City prioritizes opportunities for programming and parks and recreation system improvements.
In addition to addressing issues of disparity, a number of other access-related objectives, when 
accomplished, will improve people’s ability to access the parks and recreation system. These objectives 
are described in this section.

60
DRAFT
Access and Connectivity
A priority for improving access to the park and recreation system is improving walkability in Glendale. 
Pedestrian barriers (i.e., major streets, highways, streams, and arroyos/rivers) play a significant role in 
reducing people’s ability to access parks. It is recommended that PFRSE work with Public Works to assess 
pedestrian barriers identified in this plan (see Figure X) and to create the bicycle and pedestrian system’s 
trail elements identified in Glendale: The Next Step 2025 and prioritized in Envision Glendale 2040. This 
will then allow residents to more safely access the parks system.
Facility Improvements & Programming
Community survey results indicated a desire from the community for existing facilities to be maintained 
and improved upon. The GRASP® analyses of access to outdoor recreation shows there is an opportunity 
to prioritize improvements on both a smaller scale and on a larger scale. It is recommended that small 
scale improvements be prioritized and made to parks in areas which fall below the target service 
level. These gap areas can be identified using the Figure 32: Walkable Access Gap Identification Map. 
Examples of parks falling in these gap areas are:
•	
Mondo Park
•	
Heritage Park
•	
Hillcrest Park
•	
Hidden Meadows Park
It is also recommended that larger scale capital projects at various park and recreation system sites be 
undertaken in the next 10 years to improve access to indoor and outdoor park and recreation system 
amenities and to allow for the continuation and expansion of youth and adult recreation sports activities. 
These projects are discussed in Chapter VII – Capital Priorities and are:
•	
Sahuaro Ranch Park Master Plan and Improvements
•	
Grand Canal Linear Park Improvements
•	
Thunderbird Conservation Park Improvements (including opportunities for new environmental 
education programming)
•	
Thunderbird Paseo Linear Park Improvements
•	
Skunk Creek Linear Park Improvements
•	
Glendale Heroes Regional Park Concept Validation and Build Out
In general, Glendale residents have limited access to indoor facilities and the programming available 
within those facilities. The highest level of service is provided at FRAC. An equivalent facility is not 
available in the central and southern areas of the City. It is recommended that a feasibility study be 
conducted to determine what specific programming needs are in these areas and to evaluate the existing 
sites where indoor facilities are located in addition to the undeveloped portion of Glendale Heroes 
Regional Park. Once a study reveals the programming needs and opportunities for renovating existing 
buildings or developing a new facility, the City is encouraged to pursue investing in the provision of 
indoor facilities to meet the programming needs identified in this plan. Namely these are additional 
aquatics programming, youth activities and after-school programming, youth and adult recreation sport 
leagues (i.e., basketball and volleyball), and fitness and wellness activities. 
In order for facilities and programming to remain accessible to low-income households, it is suggested 
that the City consider implementing a sliding scale membership fee program at FRAC (and other 
recreation center facilities) and develop a financial plan for the management of the Glendale Youth 
Scholarship Fund. However, these should only be done once a full resource allocation study has been 
conducted and can inform fee-related aspects of managing the park and recreation system.

61
DRAFT
B. Improving Financial and Asset Management 
In support of the creation of more standardized park and recreation system facilities, there are a number 
of actions the City can support and PFRSE should pursue over the next decade.
Best Practices
Resource and data collection during this planning process revealed opportunities for PFRSE to implement 
a number of best practices for managing public park and recreation system facilities and for operating 
recreation programs. Leveraging best practices will, over time, better enable PFRSE to meet the public’s 
expectations and deliver better services. 
As an example, it is recommended that PFRSE continue to follow the park classification system as 
expressed in the inventory section of Our System (Chapter IV) and as detailed in Appendix C and 
in the geographic information system (GIS) data resulting from this planning effort. Based on these 
classifications, PFRSE should create and adopt various management standards such as those addressing 
irrigation, turf management, trail maintenance, and park maintenance standards which are aligned with 
the level of maintenance required for the various park types. For example, a community park with a 
sports complex will require a higher level of maintenance than a neighborhood park which offers open 
turf used as a practice field.
Additionally, facility hours at Thunderbird Conservation Park and Foothills Recreation and Aquatics 
Center should be reconsidered based on consistency with neighboring agency hours of operation, 
improving customer experience expectations, and mitigating labor implications.
All PFRSE services should also be annually evaluated using a services assessment process. This will allow 
for the services portfolio to be evaluated against certain criteria and will lead to the determination 
of what programs should be continued, modified, or divested from on a regular basis. The services 
assessment process description which includes an evaluation matrix has been provided to staff as a 
resource document.
Plan-informed Budget Development
As a CAPRA agency, PFRSE has done well to undertake this, and other planning efforts to assess current 
conditions and to base future actions. It is suggested this mode of operation continue. Pursuing the 
maximum utilization of Lucity, the City’s asset management system, and the existing tree inventory data; 
assessing indoor facilities’ and tree maintenance needs; and partnering with regional agencies such as 
the City of Peoria and State of Arizona Game and Fish Department in planning efforts are recommended 
in order to best inform PFRSE’s annual operating budgets and capital improvements plans.
Appropriate Personnel for Maintaining Quality of Life
As the City is able to fund capital projects and increases operational funding for programs, it is critical 
that staffing also be adjusted to accommodate increases in responsibilities. Program areas such as 
Foothills Recreation and Aquatic Center, special events and youth after-school and summer camp 
programming should be prioritized for staff expansion – need and capacity issues necessitate these 
actions. Trail and conservation-based staff should be added, and maintenance contracted, so ecologically 
important properties’ resources remain preserved. As this is done maintenance standards should be 
applied to ensure visitor safety.

62
DRAFT
Safety of visitors is an important aspect of PFRSE’s ability to improve community experiences when 
visiting park and recreation system facilities. Open-ended community survey comments and comments 
received during public input sessions described a general concern for public safety and well-being due 
to the use of parks for unintended activities and purposes. Moving forward, it is suggested that the City 
fund additional FTE hours for dedicated Ranger staff, additional Parks and Recreation staff. Contracting 
services for administrative assistance is also suggested. This, along with improved design using principles 
aimed at deterring criminal activity, increased activation of neighborhood parks, and improvements to 
parks, will help increase use of the park and recreation system.
Additionally, asset management data should be utilized to determine the real-costs for addressing 
deferred maintenance at indoor and outdoor facilities and to develop and inform the asset replacement 
schedule.
C. Process Solutions
Finding opportunities to use innovative solutions, to conduct meaningful public engagement, and to 
employ purposeful communications will further PFRSE’s ability to best serve the diverse population 
residing in Glendale and will produce accountability for the services it provides.
Processes and Policies
Given the resources allocated to maintain and operate the park and recreation system so that gaps 
in access to recreation are minimized and partnerships are mutually beneficial, it is wise to pursue 
strategies that take full advantage of those resources. Recommended actions which will allow for the 
maximization of resources include 1) adopting a resource allocation (cost recovery) policy based on 
outcomes from a public process. (Information about this process has been provided as a resource 
document.); 2) conducting public engagement for planning projects; 3) adopting a quid pro quo policy 
for use of public facilities, and 4) continuing the development of an annual report which can be used to 
generate support for the park and recreation system.
Marketing 
According to community survey results, one area of improvement is in creating awareness of parks and 
recreation services and park and recreation system features. Ideal reasons for increasing awareness 
are to increase use of the park and recreation system, to improve people’s health and well-being, to 
generate political and funding support. It is suggested that the many tools already available to PFRSE be 
leveraged to make information about services more accessible and identifiable. It is also recommended 
that a marketing plan be developed. This plan should identify engagement and marketing objectives and 
policies; identify community groups and organizations; outline processes and procedures for interacting 
with groups; recognize internal training needs; and provide strategies for understanding community 
needs.
Public Engagement
Engaging people in park and recreation system planning projects ensures that facilities are created by 
those they are intended to serve. Building relationships with community groups which represent the 
diverse population residing in Glendale and employing engagement best practices will help encourage 
participation. Working to conduct engagement in a way that represents and reaches people who are less 
inclined to be involved in local government projects is essential to providing a community-benefiting 
park and recreation system.

63
DRAFT
D. Strengthening the Department
The City of Glendale has shown its commitment to unifying its workforce by creating a strong workplace 
culture, training its employees, and providing the tools and technology necessary to perform work 
duties. The City’s mission, “We improve the lives of those we serve every day,” acts as the unification 
of work efforts. In turn, the values outline how Glendale’s staff are expected to contribute. To increase 
PFRSE employees’ commitments to their valuable work, there are a number of recommendations to be 
considered. First, ensure that policies that explain expectations are written and made available to each 
appropriate staff member. Second, the use of consistent personnel management practices to recruit, 
retain, and lead staff is recommended. For example, establishing equitable pay amongst staff members, 
especially in Parks Maintenance, would go far to foster a positive workplace culture. Employees are the 
heart of the City and their engagement within the organization will directly translate into their work – 
leading to improved lives of Glendale’s residents.

64
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

65
DRAFT
Implementation
Plan
VII.
A. Goals, Objectives, and Action Items
The following Goals, Objectives, and Action Items for the recommendations are drawn from the public 
input, inventory, level of service analysis, findings feedback, and all the information gathered during 
the master planning process with a primary focus on maintaining, sustaining, and improving City parks, 
recreation, open space, and trails. All cost estimates are in 2020 figures. Estimated costs are dependent 
on the extent of the enhancements and improvements determined and known at this time.
Timeframe to complete is designated as:
•	
Short-term (up to 5 years)
•	
Mid-term (5-7 years)
•	
Long-term (8-10 years)
Goal 1: Strive to improve residents’ access to quality parks and recreation experiences throughout 
Glendale.
Objective 1.1: Increase residents’ access to outdoor recreation facilities by funding strategic park and 
recreation system improvements and connections.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
1.1.a Evaluate gray areas on the 
Walkable Access to Outdoor 
Recreation Gap Identification map 
which are residential in nature. 
Partner with City transportation 
planners to prioritize improving 
access to nearby, existing park and 
recreation system infrastructure 
for gray areas in residential areas. 
If improving walkability is not 
possible, focus on determining if 
the development of a neighborhood 
park is feasible.
Dependent 
upon specific 
transportation-
related and/or 
park development 
opportunities
-
Short-term
Table 19: Action Plan

66
DRAFT
1.1.b Areas below target service 
levels should be prioritized for 
reducing physical barriers in 
partnership with City Departments 
but also for making annual park 
improvements such as adding 
shaded areas and splash pads. 
Parks which do not meet target 
scores should be prioritized for 
park improvements and possible 
activation through programming.
$150,000-$200,000/
year; Dependent 
Upon Site Specifics
Reduction in 
Maintenance 
Expenditures
Short-term
1.1.c Master Plan Historic 
Sahuaro Ranch Park and prioritize 
improvements to this site which 
will address deferred maintenance 
issues and will maximize the 
opportunities to increase outdoor/
environmental programs, interactive 
agricultural displays, festivals and 
events, and nutrition learning 
opportunities.
$300,000 for Master 
Plan
$20,000-$30,000/
year
Short-term
1.1.d Improve access to Thunderbird 
Conservation Park by prioritizing 
improvements to trails and 
infrastructure; dedicating budget 
and staffing resources to implement 
improvements and to maintain 
improved conditions; prioritizing the 
developing environmental education 
and recreation programs that appeal 
to youth, families, and older adults; 
and celebrating and positioning 
Thunderbird Conservation Park as 
a highly valuable environmental 
resource within the urban setting.
$11,000,000-
$13,000,000
$30,000-$40,000/
year
Mid-term
1.1.f Focus on improving connection 
of parks to planned bicycle routes 
and recreation corridors, including 
trails, such as along New River, 
Skunk Creek, the Thunderbird Paseo 
Park, and the Agua Fria River.
-
-
Ongoing
1.1.g Monitor usage of recreation 
amenities and determine whether 
to remove/redesign/repurpose 
racquetball courts which have hiding 
areas and restricted sight lines.
-
-
Long-term

67
DRAFT
Objective 1.2: Increase residents’ access to indoor recreation facilities.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
1.2.a Complete Heroes Regional 
Park or conduct a feasibility study 
to determine if market demand 
and site conditions can support 
an equivalent facility to FRAC at 
a central or southern location, or 
through multiple, smaller locations. 
Areas to consider could include 
Heroes Regional Park, Rose Lane 
Park and Aquatics Center, and the 
Glendale Community Center.
$25,000-$35,000 for 
Feasibility Study
-
Long-term
1.2.b Confirm the improvement/
buildout concepts at Glendale 
Heroes Regional Park through a 
master plan public process. Buildout 
the park based on master planning 
outcomes.
$35,000,000-
$50,000,000; 
Dependent Upon 
Planning Outcomes
$350,000-$440,000/
year
Long-term
1.2.c Consider appropriateness for 
indoor recreation facilities to be 
accessible via a drive-to distance 
(greater than 1-mile). If this is 
determined, it is recommended 
that the City support and fund 
partnership work with public 
transportation providers to 
supply transportation methods 
and routes to indoor recreation 
facilities, particularly for youth, for 
households with low incomes, and 
for persons experiencing disabilities.
-
$30,000/year
Long-term
1.2.d Support and make capital 
improvements at existing indoor 
facilities.
Dependent Upon 
Planning Outcomes 
and Site Specifics
Dependent Upon 
Programming Needs
Long-term
1.2.e Pursuant to Americans with 
Disabilities Act requirements, 
create and implement a plan to 
remove barriers to existing park and 
recreation system facilities.
Dependent Upon 
Site Specifics
-
Ongoing

68
DRAFT
Objective 1.3: Provide fee-based recreation programs that appeal to the diverse Glendale population.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
1.3.a Modify the program portfolio 
at facilities to appeal to younger 
adults and families as well as older 
adults by including a variety of 
options like additional yoga classes 
or nutrition and wellness classes or 
massage therapy or family group 
fitness classes. Continue offering 
programs which are most attended 
by older adults.
-
-
Short-term
1.3.b As demographics change, 
consider creating marketing 
strategies for Glendale Adult Center 
which promote it as a facility for 
people aged 18 and above.
-
-
Long-term
1.3.c Track, measure, and monitor 
age data for participants at FRAC 
and GAC and other fee-based 
program locations using the 
registration software.
-
-
Short-term
1.3.d Continue to provide sports 
leagues for adults.
-
-
Short-term
1.3.e Continue focusing youth 
fee-based programming on skill-
development.
-
-
Short-term
1.3.f Continue to focus on providing 
recreation level youth sports.
-
-
Mid-term
1.3.g Continue providing aquatics 
programs.
-
-
Short-term

69
DRAFT
1.3.h Contract with Arizona 
Association of Environmental 
Education and other providers to 
develop and implement equitable 
and inclusive nature-based 
environmental education programs 
at locations such as Thunderbird 
Conservation Park, Sahuaro Ranch 
Park, and, perhaps, Manistee Ranch 
Park.
-
$20,000-30,000/year
Mid-term
Objective 1.4: Continue to provide and expand free youth programs to residents experiencing economic 
hardship and to offer no-cost facility-based events.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
1.4.a Prioritize the continued 
offering and eventual expansion 
of free afterschool and summer 
camp programs. Consider bringing 
free afterschool and summer 
camp programs entirely under the 
management and administration 
of PFRSE. Create a youth-driven 
initiative that empowers older 
youth to learn new skills, develop 
new relationships, stay away 
from negative risks, and gain 
valuable work experience through 
volunteerism. Begin with afterschool 
and summer camp programs and 
extend youth-led programming as 
resources are available. Utilize the 
Glendale Youth Scholarship Fund 
to expand free programming to 
qualifying participants.
-
$30,000-$40,000/
year
Short-term
1.4.b Host a free healthy lifestyle-
inspired event at a linear park, 
Thunderbird Conservation Park or at 
Sahuaro Ranch Park.
-
$3,000/year
Mid-term
1.4.c Track participation rates in free 
events and consider divesting of 
an event when participation rates 
decline.
-
-
Long-term

70
DRAFT
Objective 1.5: Celebrate Glendale’s diverse community with well-designed and financially resourced 
City-hosted special events.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
1.5.a Increase participation in 
special events by celebrating their 
purpose and connection to the 
mission of the City and of PFRSE 
– improving lives through health 
and wellbeing at excellent facilities. 
Continue hosting, and expand upon, 
special events at park and recreation 
system sites where activation will 
increase use of parks and build 
support for the facilities and services 
PFRSE provides. Prioritize funding 
to manage and implement each 
additional city-hosted special events.
-
$100,000-$130,000/
year
Mid-term
1.5.b Hold additional special 
events and festivals with cultural 
aspects that aim at sharing cultural 
elements through food, storytelling, 
dance, and arts. Use focus groups 
and liaisons within representative 
cultural communities in Glendale 
to determine the types of events 
that will appeal to the diverse 
population.
-
$75,000-$85,000/
year
Long-term
Objective 1.6: Foster community connection by enticing residents to use indoor and outdoor facilities in 
new and improved ways.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
1.6.a Provide group fitness classes 
or non-sports classes at outdoor 
and indoor facilities located within 
gap areas identified in access maps. 
Consider developing a Fitness in the 
Parks program to activate parks and 
increase usage of local parks.
-
$8,000/year
Short-term
1.6.b Consider a sliding scale 
membership fee program to FRAC 
for residents living below the 
poverty level for their household 
size.
-
Determined through 
Resource Allocation 
Process
Mid-term

71
DRAFT
Objective 1.7: Maximize the City’s provision of free and low-cost services to youth in financial need.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
1.7.a Create a financial plan for 
the management of the Glendale 
Youth Scholarship Fund that 
outlines objectives and strategies 
for increasing youth access to park 
facilities and recreation programs.
$25,000-$35,000
Staff time
Mid-term
Goal 2: Implement strategies to improve resource alignment and asset management.
Objective 2.1: Manage facilities and programs using best practices.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
2.1.a Align park classification types 
with park maintenance standards so 
that maintenance levels match uses.
-
-
Short-term
2.1.b Create and adopt irrigation and 
turf standards which align with the 
appropriate standards based on the 
various park classifications.
-
-
Short-term
2.1.c Establish a plan to meet the 
irrigation and turf standards.
-
-
Short-term
2.1.d Adopt and implement 
general maintenance park standard 
which are in alignment with park 
classification types.
-
-
Short-term
2.1.e Consider expanding hours of 
operation at FRAC to 6am-10pm.
-
-
Mid-term

72
DRAFT
2.1.f Adhere to trail standards that 
address proper trail construction 
and maintenance.
-
-
Mid-term
2.1.g Adopt maintenance standards 
which support park classification 
standards.
-
$22,000-$27,000
Mid-term
2.1.h Adopt an ordinance that 
protects existing conservation and 
agricultural parcels in the system.
-
-
Mid-term
2.1.i Conduct an annual services 
assessment process which 
evaluates which programs should 
be continued, modified, or divested 
from based on established criteria, 
or determinants, to develop a 
programming plan that includes 
program objectives.
-
-
Mid-term
2.1.j Update the PFRSE security 
plan for buildings and facilities 
that includes evacuation 
procedures, Ranger and other staff 
responsibilities and roles, and other 
safety procedures.
-
$20,000-$25,000
Long-term
Objective 2.2: Improve budget development by conducting study and planning efforts to assess and 
improve the system on a regular basis.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
2.2.a Utilize the existing asset 
management software system 
to manage and track equipment, 
inventory and other PFRSE assets.
-
Staff time
Short-term
2.2.b Conduct a facilities assessment 
to determine indoor facilities’ 
replacement needs.
-
$25,000
Short-term

73
DRAFT
2.2.c Utilize tree inventory 
information to prioritize tree 
maintenance and replacement 
needs.
-
-
Short-term
2.2.d Utilize the asset management 
system to perform and track 
preventative maintenance tasks and 
to determine deferred maintenance 
needs.
-
Staff time
Mid-term
2.2.e Develop an Animal 
Management Plan for Sahuaro 
Ranch Park and other affected park 
sites.
$35,000-$40,000
-
Mid-term
2.2.f Create a Glendale Urban Tree 
Shade Plan.
-
$20,000
Long-term
2.2.g Represent parks and recreation 
services in future City General Plan 
updates.
-
-
Ongoing
2.2.h Update the Parks and 
Recreation Master Plan between 
2029-2031.
-
$120,000-$140,000
Long-term
2.2.i Work with regional, State of 
Arizona, and federal agency partners 
to coordinate planning efforts.
-
-
Ongoing
Objective 2.3: Gradually improve the allocation of resources provided to PFRSE in support of 
maintaining the quality of life for Glendale residents.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
2.3.a Consider increasing FTEs to 
special events to support community 
and City desire to increase the 
number of special events and 
festivals. 
-
$40,000-$50,000/
year plus benefits
Short-term

74
DRAFT
2.3.b Consider increasing FTE 
hours to Park Maintenance for 
Ranger Services and general park 
maintenance and operations. Add 
specialist positions for duties such 
as irrigation maintenance, electrical 
functions, and arborist tasks.
-
TBD
Mid-term
2.3.c Hire full-time staff to 
administer and manage the trail 
system and conservation-based 
properties.
-
$60,000-70,000/year 
plus benefits
Mid-term
2.3.d Contract out trail maintenance.
-
$25,000/year
Mid-term
2.3.f Increase FTEs and part-
time staffing at FRAC to support 
expanded hours of operation and to 
increase the community’s access to 
recreation programming.
-
$13,000-$20,000/
year
Mid-term
Goal 3: Advance our processes through innovative solutions, meaningful engagement, and purposeful 
communications.
Objective 3.1: Improve processes and policies which maximizes resources and improves 
communications within the agency and with the public.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
3.1.a Conduct a facilitated resource 
allocation (subsidy level) public 
process.
-
$25,000
Mid-term
3.1.b Conduct public engagement 
when making large-scale capital 
improvements to facilities.
-
-
Ongoing
3.1.c Develop and adopt a quid pro 
quo policy applicable when the City 
agrees to allow a non-City agent 
to utilize and/or operate a public 
facility.
-
-
Mid-term

75
DRAFT
3.1.d Continue to create and 
publicize an annual report which 
highlights PFRSE successes in its 
service delivery and master plan 
accomplishments.
-
$4,000-5,000/year
Ongoing
3.1.e Cooperate in the City’s 
development and periodic review 
and updating of a disaster mitigation 
and recovery plan.
-
$20,000-$25,000
Mid-term
3.1.f Conduct an Economic Benefits 
Study that analyzes the benefits 
of the park and recreation system. 
Market the findings to demonstrate 
the value services bring to the City.
-
$20,000-$30,000
Long-term
3.1.g Maintain a recreation 
programs evaluation process that is 
easily accessible and simple to use.
-
-
Ongoing
Objective 3.2: Use GlendaleOne, Glendale@Play, GlendaleAZ.com, and other marketing efforts to 
further awareness about parks and recreation services.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
3.2.a Continue to designate a staff 
person to direct the monitoring 
of, and responses to, GlendaleOne 
inputs.
-
Staff time
Ongoing
3.2.b Create digital content for 
Knowledge Base (Frequently Asked 
Questions).
-
Staff time
Short-term
3.2.c Place a Glendale@Play banner 
on the Department homepage.
-
Staff time
Short-term

76
DRAFT
3.2.d Develop a community relations 
and marketing plan.
-
$30,000
Mid-term
3.2.e Implement a wayfinding and 
signage program.
$200,000-$250,000
-
Long-term
Objective 3.3: Conduct public outreach that allows for diverse interests to be involved in planning 
processes.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
3.3.a Build relationships with 
community leaders, nonprofits, 
and cultural groups who/which 
can serve as information liaisons. 
Acknowledge their efforts.
-
Staff time
Ongoing
3.3.b Avoid using jargon and 
acronyms during meetings and in 
marketing messages.
-
-
Ongoing
3.3.c Provide food and childcare at 
public engagement events.
-
$2,000/year
Ongoing
3.3.d Consider holding meetings and 
input events at “neutral” locations 
which are accessible by public 
transportation.
-
-
Ongoing
3.3.e Consider having virtual or 
digital engagement opportunities 
that are well-publicized.
-
TBD
Ongoing

77
DRAFT
Goal 4: Strengthen the Department through the use of tools and technology, positive workplace 
culture, and professional development of our workforce.
Objective 4.1: Ensure Department systems, policies and procedures are reviewed and updated 
periodically and made available to appropriate staff.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
4.1.a Maintain, and make accessible 
to staff, a handbook that outlines 
and explains the code of ethics, 
administrative and operational 
policies and Standard Operating 
Procedures.
-
-
Ongoing
4.1.b Create a communication 
matrix which illustrates how PFRSE 
manages internal communications 
within the City.
-
Staff time
Short-term
Objective 4.2: Improve workplace culture through personnel management practices.
Actions
Capital Cost 
Estimate
Operational Budget 
Impact
Timeframe to 
Complete
4.2.a Work with Human Resources 
to establish parity amongst Parks 
Maintenance Staff working 40 hours 
a week.
-
$50,000-80,000/year
Short-term
4.2.b Encourage supervisors to 
clearly communicate expectations, 
coach, mentor and train staff, and 
conduct, at a minimum, written 
performance reviews twice a year.
-
Staff time
Short-term
4.2.c Attract qualified personnel by 
creating a workplace where PFSE 
values and performance goals are 
clear, collaboration is expected, 
and contributions are recognized. 
Market the social, community, and 
personal benefits of working for 
PFRSE when recruiting and retaining 
staff.
-
-
Mid-term

78
DRAFT
4.2.d Develop employees based on 
PFRSE needs by providing required 
trainings, maintaining training logs, 
and participation in education 
opportunities.
-
TBD
Mid-term
4.2.e With Human Resources, 
periodically review the 
compensation plan to ensure 
compensation levels of other 
peer agencies are considered as 
comparative data points.
-
Staff time
Ongoing
B. Capital Priorities
Prioritizing Investment in Existing Parks
Community survey results strongly showed support for prioritizing maintenance of, and improving, 
existing facilities. Considering this, it is important to make improvements to parks which are important to 
the community. As expressed in the community survey, desired features are:
•	
Park amenities (i.e., increasing shade, adding picnic amenities, updating playgrounds, splash pads), 
and
•	
Additional walking and biking paths.
Opportunities also exist for increasing park usage by providing restrooms in community and regional 
parks; providing environmental programs; improving the condition of open turf areas at parks across the 
system; and increasing the availability and useability of athletic courts.
In order to better understand the opportunities for making these needed improvements, a number 
of specific system sites were evaluated based on the community priorities noted above and the sites’ 
abilities to address these community needs. The sites visited and evaluated for improvements are:
•	
Sahuaro Ranch Park,
•	
Thunderbird Conservation Park,
•	
Skunk Creek Linear Park
•	
Thunderbird Paseo Linear Park
•	
Grand Canal Linear Park
•	
Glendale Heroes Regional Park
Resulting from these site visits a number of conceptual designs and drawings have been provided to 
the City. The sites’ evaluations, concepts, and recommended improvements are described below and 
are only conceptual in nature. Each site will require a public master planning process to confirm and 
finalize improvements. A full package of comprehensive conceptual drawings for each site is available in 
Appendix E.

79
DRAFT
Short-term
Sahuaro Ranch Park is an accessible, much-utilized site in need of master 
planning. The historic area can be re-envisioned to maximize gathering and event 
opportunities and to better allow for community-desired programming. Through 
a master planning process the park area can be improved with a confirmation of 
its park classification type and resulting maintenance standards.
Sahuaro Ranch Park is a unique site offering visitors both recreational and historical experiences. Within 
the overall park there are 17 acres which host the historic area and includes numerous buildings, a rose 
garden, barnyard, orchards, palm, and olive tree groves as well as the chance for spotting one of the 
many peacocks that live at the park. The remaining 63 acres are utilized as the recreational component 
and has numerous amenities including, softball and soccer fields, volleyball courts, ramadas of varying 
sizes, playgrounds, picnic areas, and a dog park. 
Figure 34: Current Sahuaro Ranch Park Diagram
Sahuaro Ranch Park Master Planning and Conceptual Improvements

80
DRAFT
Figure 35: Current Historic Sahuaro Ranch Map
Recommendations to Consider when Master Planning:
•	
Provide dining, walking, shopping, socializing, event, botanical, and commercial opportunities and 
attractions.
•	
Continue, and improve upon, historic preservation of all existing buildings and orchards.
•	
Prepare a structural assessment for the existing historic buildings and structures with 
recommendations for repairs and ongoing maintenance.
•	
Prepare a drainage assessment for the historic areas of the park focusing on the historic buildings 
and structures.
•	
Identify recommendations to eliminate flood impacts to buildings. 
•	
Enhance interpretative signage throughout park.
•	
Continue to host recreational league play of athletic programs.
•	
Provide tours and educational field trips in partnership with non-profit organizations and local 
schools.

81
DRAFT
Facilities and Practices to Consider Changing or Improving: (Potential cost for 
improvements)
•	
Consider re-establishing the Pecan Grove. ($80,000) 
•	
Consider removal of the fence around soccer field. ($65,000)
•	
Consider creating sloped edges along soccer fields to create distinction between the playing area and 
the general use (non-field-of-play) area.
•	
Removal of some tables and/or pads in picnic area. ($30,000)
•	
Enhance the connection across Mountain View Road into Historic District. ($150,000)
•	
Enhance the connection from Brown Street through library into Historic District. ($250,000)
•	
Consider removal of existing signage at 59th Ave and Mountain View Road intersection to be 
replaced with new signage perpendicular to roadway. ($125,000)
•	
Consider creating a sense of entry at main entry drive with signage and landscaping. ($135,000) 
•	
Consider new interpretive center for increased opportunities for classes and events within the 
historic area of the park. ($1,500,000)
Figure 36: Sahuaro Ranch Park Conceptual Improvements
CONCEPTUAL ONLY

82
DRAFT
Grand Canal Linear Park Conceptual Improvements
Mid-term
Bicycle and pedestrian improvements as well as safety improvements are needed 
at Grand Canal Linear Park. These modifications will increase access to park 
components and to other recreation facilities and destinations.
Grand Canal Linear Park is a great park for walking, horseback riding and biking. It is roughly 3-1/4 
miles of trail that runs along the Grand Canal. It has a paved, lighted trail with wonderful landscaping 
throughout and crosses the canal several times. This park is a great trail park that links to the Glendale 
Heroes Regional Park, State Farm Stadium and Westgate. The 75th Avenue and Camelback Road portion 
of the park features a wheelchair accessible playground with slides and swings.
Figure 37: Grand Canal Linear Park Conceptual Improvements at 83rd Avenue
Recommendations to Consider when Master Planning:
•	
Control undesired access points.
•	
Increase maintenance of trees, shrubs, and turf with looped and redundancy in irrigation 
components.
•	
Replace irrigation controls.
•	
Provide trail “eco-counters” along corridor to document volume of trail use.
•	
Ensure connectivity between Grand Canal Linear Park and adjacent developing land.
•	
Improve existing disc golf course by providing concrete pads at “tee” locations.
CONCEPTUAL ONLY

83
DRAFT
Thunderbird Conservation Park Conceptualized Enhancements
Mid-term
Thunderbird Conservation Park serves as Glendale’s only park dedicated to 
preserving the desert environment. To balance impacts caused by recreational 
uses with resource protection, it is important to make renovations to the site and 
to follow necessary maintenance standards. Due to the community’s interest in 
environmental education opportunities, improvements which will appropriately 
allow for this use are recommended.
As a native desert Conservation Park, the focus is on preservation of the desert vegetation, habitat along 
with the natural topography. Access is through three trailheads located at 55th, 59thand 67th Avenues. 
Trails and access roads branch from these trailheads into the Park.
Figure 38: Thunderbird Conservation Park Map
Recommendations to Consider when Master Planning:
Thunderbird Conservation Park Trailheads
•	
Provide native desert restoration by hydro-seeding and land sculpting disturbed areas.
•	
Update built facilities with new elements that meet user needs and can be maintained. 
Decommission under-utilized and non-functional facilities.
•	
Provide primary trailhead with breezeway: indoor/outdoor classroom space, restroom, shade 
structures.
•	
Provide secondary trailhead with Breezeway: restroom, classroom, and shade structure.
•	
Provide entry monument sign.
•	
Provide trail signage.
•	
Provide historic and environmental interpretive signs.
•	
Double or increase available parking.

84
DRAFT
•	
Enhance/repair existing trails/system. Decommission social, un-utilized and non-maintainable trails.
•	
Create and fund a trail maintenance program.
•	
Continue fishing activities at pond.
Specific Facilities and Practices to Consider Changing or Enhancing: (Potential cost for 
improvements)
•	
Entry monument and gateway. (3 X $150,000 ea. - $450,000)
•	
Trail and environmental signage. ($150,000)
•	
Trailhead parking, restrooms, drinking fountain, environmental education, shade. (3 X $3,000,000 ea. 
- $9,000,000)
•	
Close all existing restrooms and ramadas at trailhead locations and only have new restrooms at the 3 
rehabilitated trailheads. ($150,000)
•	
Review all existing ramadas outside of trailheads for demo, re-hab. ($50,000) 
•	
Access road to water tank and upper ramada overlook. Consider closing road to all but service access 
and making a “silent road” for hikers and biking. ($30,000)
•	
Revitalize and enhance existing amphitheater into a desert botanical garden. ($300,000)
•	
Rehab and revegetate demo/closed areas and scarred areas. ($25,000)
Figure 39: Thunderbird Conservation Park Overview

85
DRAFT
Figure 40: Thunderbird Conservation Park – 55th Avenue Trailhead Conceptual Layout
Figure 41: Thunderbird Conservation Park - 59th Avenue Trailhead Conceptual Layout
CONCEPTUAL ONLY
CONCEPTUAL ONLY

86
DRAFT
Figure 42: Thunderbird Conservation Park - 67th Avenue Trailhead Conceptual Layout
Thunderbird Paseo Linear Park Conceptualized Improvements
Mid-term
To improve safety and visitor experiences at Thunderbird Paseo Linear Park, it is 
recommended that landscape and trailhead improvements be made. The existing 
disc golf course should be upgraded to increase activity at this park site. 
Thunderbird Paseo Park is a linear park, following along Skunk Creek Wash, for walking, horseback riding 
and biking. This linear park provides nearly four miles of trails that connect to Skunk Creek Linear Park.
CONCEPTUAL ONLY

87
DRAFT
Figure 43: Thunderbird Paseo Linear Park at 67th Avenue Conceptual Improvements
Figure 44: Thunderbird Paseo Linear Park at Thunderbird Road Conceptual Improvements
CONCEPTUAL ONLY
CONCEPTUAL ONLY

88
DRAFT
Recommendations to Consider when Master Planning:
•	
Provide landscape enhancements along 73rd Avenue.
•	
Provide trail counters along corridor to document and monitor volume of trail use.
•	
Implement trailhead enhancements at 67th Avenue and Thunderbird. 
•	
Provide improvements to existing disc golf course.
Skunk Creek Linear Park Improvements
Mid-term
Like the other linear parks, improvements to this park will increase use by 
providing a safer, more inviting experience that builds upon the character of 
Glendale.
Skunk Creek Linear Park is a linear park which follows Skunk Creek Wash and provides a trail for walking, 
horseback riding and biking. The trail system runs along a natural creek bed. This park provides roughly 
3.5 miles of trails that connect to the Thunderbird Paseo Park trails. Historically, this trail corridor was 
landscaped. The current condition of this landscape needs refreshing to improve visitor experience and 
to create community pride.
Figure 45: Skunk Creek Linear Park Map

89
DRAFT
Recommended Plan of Conceptual Improvements
•
Investigate adjacent communities’ interest in providing solar lighting at intersections and key nodes.
•
Provide connections at existing desire lines (social trails/paths).
•
Connect gaps in trail and adjacent neighborhood connections in partnership with Public Works to
improve neighborhood access to trail system and parks.
•
Provide trail counters along corridor to document and monitor volume of trail use.
•
Redo irrigation and landscaping along path.
•
Redo signage along path.
Figure 46: Skunk Creek Linear Park – Conceptual Improvements at Bell Road
Glendale Heroes Regional Park Concept Validation and Build Out
Long-term
Pursuit of a public process to validate the concepts stemming from this master 
plan is suggested. Community needs this site can alleviate include improved 
access to indoor facilities, outdoor athletic courts, turf sports fields, fitness 
space, and programs which are on-par with Foothills Recreation and Aquatics 
Center; walking paths; additional outdoor courts and playing fields; and provision 
of a dog park.
When built out Glendale Heroes Regional Park will be an 81-acre regional park featuring a variety of 
facilities and amenities.
Currently the park facilities include:
•
Group Ramada area with fifteen (15) separate ramadas
•
Large Group Ramada Complex. The group picnic area contains ten covered ramadas, with 72 people
per ramada for a total capacity for all 10 ramadas is 720 people.
CONCEPTUAL ONLY

90
DRAFT
•
Splash Pad
•
Lake/water feature
•
Two (2) Playgrounds/tot lots - located near the splash pad, and near the ramadas
•
Volleyball Courts
•
Basketball Courts
•
X-Court
•
Archery Range
•
Restrooms - (located near the splash pad, and near the ramadas)
•
Parking lots (3 lots located at the NW area, Library and Group Ramada area)
•
Heroes Regional Park Recreation Building
•
Heroes Regional Park Library is a 7,515 square feet of building space features books, movies, music,
and more. Special features include separate outdoor Youth, Teen and Adult Patios and a drive-up
book return.
Unrealized facilities include:
•
Recreation & Aquatics Center
•
Dog park
•
Multi-use/soccer/ball fields
Figure 47: Glendale Regional Heroes Park Conceptual Improvements
CONCEPTUAL ONLY

91
DRAFT
Recommendations to Consider when Master Planning:
•
Pursue a public process to validate the 2000 Glendale Heroes Regional Park Master Plan
recommendations which remain undeveloped and to incorporate current community input and to
test recommended park improvements resulting from this master plan process which are noted
below.
ƒ
Design and construct a recreation and aquatics center. ($20,000,000-$27,000,000)
ƒ
Provide multi-purpose lighted fields, dog park, basketball courts. The need for multi-purpose
lighted fields are needed to accommodate the demand for sports requiring this outdoor
recreation facility.
ƒ
Create loop walks to connect neighborhoods with pathways.
ƒ
Create opportunities for families and individuals to utilize the park by providing ramadas and
comfort amenities such as benches, picnic tables, and trash receptacles.
ƒ
Supply adequate parking.
C. Funding Mechanisms
Many improvements, including those made to parks and recreation facilities, make a positive 
contribution to the fiscal well-being of the City. Capital projects such as enhancing existing facilities 
promote economic development and growth which leads to the generation of additional operating 
revenues. These new revenue sources provide the funding needed to maintain, improve and expand the 
City’s infrastructure.
Operating Expenditures
Ongoing maintenance and operating costs are generally paid out of the General Fund.
Capital Improvements
Capital projects are currently funded from the following sources: grants, facility capital funds, 
construction funds Development Impact Fees. Large projects typically are financed using a mix of funding 
sources.
Funding Sources
General Obligation (G.O.) Bond 
The City uses G.O. Bonds to fund facility, infrastructure and equipment capital improvements for capital 
programs such as Transportation, Parks and Recreation, Cultural Facilities, Flood Control, Government 
Facilities, Libraries, Public Safety, and City Court. G.O. bonds are backed by “the full faith and credit” of 
the City and the debt service (principal and interest) on the bonds is repaid from secondary property 
taxes levied each fiscal year during the budget process. Arizona State law mandates the separation of city 
property taxes into two components, the primary tax levy and the secondary tax levy. A municipality’s 
secondary property tax revenue can be used only to pay the principal, interest and redemption charges 
on bonded indebtedness or other lawful long-term obligations that are issued or incurred for a specific 
capital purpose. In contrast, primary property tax revenue may be used for any lawful purpose. 
Development Impact Fee 
Impact fees are one-time charges to developers that are used to offset a city’s capital costs  resulting 
from new development. Developers pay Development Impact Fees (DIF) when they construct new 
residential and commercial developments. These fees are designed to cover a city’s increased costs for 
providing new or expanded infrastructure in the following categories: streets, parks, libraries, police, fire, 
and water/sewer.

92
DRAFT
Municipal Property Corporation Bond 
A city may form a Municipal Property Corporation (MPC) to finance a large capital project. An MPC is a 
non-profit organization over which the City exercises oversight authority, including the appointment of 
its governing board. This mechanism allows the City to finance a needed capital
improvement and then purchase the improvement from the corporation over a period of
years.
In order for the MPC to market the bonds, a city will typically pledge unrestricted excise taxes. 
Unrestricted excise taxes are generally all excise, transaction privilege, franchise and income
taxes within the City’s General Fund. This means MPC debt service is paid with General Fund operating 
dollars.
Grants 
The majority of Glendale’s grants for capital projects come from the federal or state government. There 
are two major types of grants. Open, competitive grant programs usually offer a great deal of latitude 
in developing a proposal and grants are awarded through a competitive review process. The existing 
Arizona Heritage Fund grants for parks and historic preservation capital projects are an example of 
competitive grants.
Pay-As-You-Go (PAYGO)
Some capital improvements are paid for on a cash basis and are either included in the capital budget 
and/or as part of the department’s operating budgets on a pay-as-you-go basis. PAYGO is used to 
avoid the interest costs that may be incurred when using other financing instruments. The City’s 
operating budget also provides for the maintenance of capital assets and expenses associated with the 
depreciation of city facilities and equipment.
Lease Financing
Lease financing provides long-term financing for the purchase of equipment or other capital 
improvements and does not affect the City’s G.O. bond capacity or require voter approval. In a lease 
transaction, the asset being financed can include new capital needs, assets under existing lease 
agreements or, in some cases, equipment purchased in the past for which the government or municipal 
unit would prefer to be reimbursed and paid over time. Title to the asset is transferred to the City at the 
end of the lease term.
Local Improvement District 
Local improvement districts (LIDs) are legally designated geographic areas in which a majority of the 
affected property owners agree to pay for one or more capital improvements through a supplemental 
assessment. This financing approach ties the repayment of debt to those property owners who most 
directly benefit from the improvements financed.

93
DRAFT
Appendix A: Community Survey Report
Glendale Parks and Recreation
2020 Master Plan Survey Results
1
INTRO, METHODOLOGY & KEY FINDINGS
TABLE OF CONTENTS
DEMOGRAPHICS AND CHARACTERISTICS
FINANCIAL CHOICES AND VISION
$
FUTURE FACILITIES, AMENITIES, AND PROGRAMS
COMMUNICATION
2
CURRENT FACILITIES AND PROGRAMS
USAGE AND OVERALL SATISFACTION
ADDITIONAL COMMENTS
2

94
DRAFT
Introduction
The purpose of this study 
was to gather community 
feedback on Glendale’s 
facilities, amenities, 
programs, future planning, 
communication, and more.
This survey research effort 
and subsequent analysis 
were designed to assist 
Glendale in assessing the 
needs of the community for 
park and recreation services 
and facilities.
3
3
Methodology
Primary methods: 
1 = Statistically Valid (Invitation Survey)
Mailed survey with an option to complete online
2 = Open Link Survey
Online survey available to all residents
Completed Invite Surveys
276
4,250 Mailings of Glendale Residents
Completed Open Link 
Surveys
356
The Invite Survey represents the randomly 
sampled survey of all Glendale residents. A sample 
size of 276 completed invite surveys leads to a 
margin of error of +/- 5.9%. The Open Link Survey 
allows for all other residents to share their opinion 
and are compared throughout the report.
4

95
DRAFT
Weighting of the Data
The underlying data from the 
invitation survey were weighted 
by age to ensure appropriate 
representation of Glendale 
residents across different 
demographic cohorts in the 
sample.  
Using U.S. Census Data, the age 
distributions in the sample were 
adjusted to more closely match 
the population profile of 
Glendale.
Due to variable response rates 
by some segments of the 
population, the underlying 
results, while weighted to best 
match the overall demographics 
of residents, may not be 
completely representative of 
some sub-groups of the Glendale 
population.
5
5
Key Findings
Glendale residents are, in general, positive about parks, 
recreation facilities, and programs. However, there is a 
consistent theme to improve what is currently offered 
and allocating resources to improve amenities. Across 
many survey topics, this priority is brought up by 
respondents.
Adding/improving restrooms and improving park 
amenities are the two most important ways to 
encourage people to use their local parks. This 
reinforces the desire to improve what is currently 
offered.
The top three priorities for the future among invite 
respondents are improving park amenities, adding 
additional walking / biking paths, and events and 
festivals. These three priorities were selected among a 
list of several future changes by most respondents.
6
Key Findings
6

96
DRAFT
Key Findings
Respondents would prefer the Department maintain a 
balance of improving current offerings and developing 
new sites/facilities. If the respondent chose one 
emphasis, overwhelmingly respondents chose to 
prioritize improving current facilities/parks.
Open-ended comments highlight the need to ensure 
parks are safe, park/facility-specific needs, and praise 
for the City’s efforts currently. Many comments highlight 
how important parks are to respondents’ families too.
Thunderbird Conservation Park, community/ 
neighborhood parks, and Foothills Recreation Center all 
received high importance and high needs met ratings 
among facilities in Glendale. This is a positive sign as it 
shows that these areas are important and receiving 
necessary attention.
7
7
DEMOGRAPHICS
8

97
DRAFT
Demographics
Age, a weighted variable, is well distributed across all ranges. The open link results are a slightly older age 
demographic than the invite results. Invite respondents were more likely to be female (60%), a common 
finding in survey research. Most invite respondents were couples with children at home (31%) followed by 
couples with grown children (18%). In total, approximately 51% of households likely have children at home 
(not guaranteed among all multi-generational households).
9
Demographics
Approximately, 21% of invite respondents identify as Hispanic, Latino, or Spanish Origin, compared to 11% of 
open link respondents. Furthermore, 82% of respondents identified as white with 11% as other and 7% as 
Black or African American.  Household incomes were higher among open link respondents while most 
respondents in the invite sample earned between $25,000-$99,999 per year.
10

98
DRAFT
Demographics
The majority of respondents (83%) are registered voters in Glendale. Furthermore, most respondents (77%) 
own their home with 17% renting. Approximately 16% of invite respondents have a need for ADA-accessible 
facilities and services. Invite respondents have lived in Glendale a wide range of years with 18% living there 
less than three years to 18% living more than 30 years. Open link responses are similar, but they are more 
likely to own their home and have lived longer in Glendale.
11
USAGE AND OVERALL SATISFACTION
12

99
DRAFT
Familiarity with Parks and Recreation
Invite respondents in Glendale are moderately familiar; however, there are people on both ends of the 
familiarity scale. For instance, 37% rated their familiarity as either a 4 or 5 out of 5 compared to 31% rating 
their familiarity a 1 or 2 out of 5. Most respondents are in the middle of the range. Open link respondents 
are more familiar with parks and recreation offerings than invite respondents.
13
Usage of Parks and Recreation
Parks are used most frequently by both invite and open link respondents with 60% using them “often” or 
“very often.” Sahuaro Ranch Park, Thunderbird Conservation Park, and trails and open space follow in 
frequency of use by invite respondents. The least used offerings are programs. This is not uncommon as only 
a smaller segment of residents typically participate in programs.
14

100
DRAFT
Satisfaction with Current Offerings
When asked how satisfied respondents were with amenities in Glendale provided by the Parks and 
Recreation Department, Sahuaro Ranch Park (4.4), Thunderbird Conservation Park (4.3), and trails and open 
space (4.1) rate near the top. All facilities rated had positive responses from both groups. Overall, parks rated 
lowest in satisfaction, but there were more respondents that were satisfied than not satisfied even on the 
lowest rated amenity.
15
Increasing Usage of Sahuaro Ranch Park
Festivals (70%), artisan crafts and goods market (56%), and a café/dining area all saw rather high percentages 
for increasing usage of Sahuaro Ranch Park. Somewhat lower on the list were agricultural displays/services 
(40%), event rental space (15%) and any other ideas (15%). Open link respondents were similar in their 
responses.
16

101
DRAFT
Encourage or Improve Local Parks
When asked what would improve their local park or encourage them to revisit, invite and open link 
respondents both said added/improved restrooms and improved park/facility amenities as the top two 
responses. Following was better maintenance of facilities, aquatic features, and improved communication 
about what is offered. Overall these results trended very similar across both groups.
17
COMMUNICATION AND VISION
18

102
DRAFT
Communication Effectiveness
Glendale is perceived as moderately effective with their communication across the invite sample. 
Approximately 37% of respondents said that communication effectiveness rated a 3 out of 5. About 30% of 
invite respondents rated the communication effectiveness either a 4 or 5. Open link respondents were 
slightly more positive. This is likely because they are paying attention to current communications too.
19
Communication Methods
Newsletters (52%), emails from the City (41%) and a printed schedule of activities (38%) are the primary 
communication methods that invite respondents prefer to be contacted about parks and recreation services. 
Open link respondents lean more towards online resources than invite respondents.
20

103
DRAFT
CURRENT FACILITIES AND PROGRAMS
21
Importance of Facilities – Top Facilities
Community/neighborhood parks (4.1), walking/biking trails and pathways (3.9), and Thunderbird 
Conservation Park (3.6) are the most important facilities to invite and open link respondents. Regional parks, 
picnic areas/shelters, and Sahuaro Ranch Park follow behind as a next level of importance among invite and 
open link respondents.
22

104
DRAFT
Importance of Facilities – Bottom 
Facilities
Towards the middle-to-bottom of the list are dog parks, athletic courts, and the Glendale Adult Center. The 
least important facilities are the O’Neil Recreation Center and skate parks at Heroes and Foothills Parks.
23
Importance of Programs
For programs, special events and festivals (3.8 invite) are of most importance to both invite and open link 
respondents. Outdoor environmental programs (3.3), adult recreation programs (3.2) and aquatics programs 
(3.0) are relatively important too. Senior programs are much more important to open link respondents.
24

105
DRAFT
Needs Met of Facilities – Top Facilities
Thunderbird Conservation Park (4.2), Foothills Recreation & Aquatics Center, Sahuaro Ranch Park, Regional 
Parks, and walking/biking trails and pathways (4.0 each) all meet the needs of the community quite well. 
Additionally, many of these facilities are also some of the more important facilities to respondents.
25
Needs Met of Facilities – Bottom 
Facilities
Handball courts (3.5), Manistee Ranch (3.5), and Aquatic facilities (3.5) all rated near the bottom of the list 
for meeting the needs of the community. The O’Neil Recreation Center had the largest difference between 
invite and open link respondents with more open link respondents saying that it does not meet their needs. 
26

106
DRAFT
Needs Met of Programs
Among programs, adult recreation programs (3.9), sports programs (3.9), and youth/teen programs (3.9) all 
appear to be meeting the needs of the community somewhat well. Agricultural displays/activities and 
outdoor/environmental programs are meeting the community’s needs the least; however, the difference 
compared to the top of the list is small in how well they are meeting Glendale’s needs.
27
Importance-Performance Matrix
28
High importance/ 
Low needs met
High importance/ 
High needs met
Low importance/ 
Low needs met
Low importance/ 
High needs met
These amenities are important to 
most respondents and should be 
maintained in the future, but are less 
of a priority for improvements as 
needs are currently being adequately 
met.
These are key areas for potential 
improvements. Improving these 
facilities/programs would likely 
positively affect the degree to which 
community needs are met overall.
Current levels of support appear to be 
adequate.  Future discussions 
evaluating whether the resources 
supporting these facilities/programs 
outweigh the benefits may be 
constructive.
These “niche” facilities/programs 
have a small but passionate following, 
so measuring participation when 
planning for future improvements may 
prove to be valuable.
28

107
DRAFT
Importance – Performance Matrix of 
Facilities - Invite
29
Importance – Performance Matrix of 
Facilities - Open link
30

108
DRAFT
Importance – Performance Matrix of 
Programs - Invite
31
Importance – Performance Matrix of 
Programs - Open Link
32

109
DRAFT
FUTURE FACILITIES, AMENITIES, 
AND PROGRAMS
33
Future Needs – Top Needs
Invite respondents highlighted improved park amenities, additional walking/bike trails, and events/festivals 
as the top needs for the future. Trail and pathway connectivity and walking loops in parks were also popular 
among both groups. There was strong consensus among invite and open link respondents for the top five 
improvements to be made.
34

110
DRAFT
Top 4 Priorities
Prioritized, improved park amenities (37%), additional walking/bike trails (32%), events and festivals (30%), 
and trail and pathway connectivity (29%) are highest amongst invite respondents. Open link respondents 
rated trail and pathway connectivity the #1 priority. Senior programs were also much more important to 
open link respondents; however, that sample skewed older.
35
Balancing New Development and 
Existing Maintenance
Both invite and open link respondents prefer the Department to balance maintaining existing facilities and 
developing new facilities (58% and 61%). If the respondent chose one emphasis over another, many more 
want the Department to shift resources to maintain existing facilities. Very few respondents want to shift 
more resources towards developing new facilities.
36

111
DRAFT
Improving Current Facilities
Respondents place a high priority on improving current parks, facilities, and trails in Glendale. Only 6% of 
invite and 3% of open link respondents rated improving facilities as a priority either as a 1 or 2 out of 5. 
However, 64% of invite and 69% of open link respondents rated the priority either a 4 or 5 out of 5. Similar 
results are found on other questions regarding improving amenities in Glendale.
37
FINANCIAL CHOICES AND VISION
38

112
DRAFT
Funding Mechanisms
Only two funding mechanisms received over 50% support from respondents; park and facility sponsorships 
(58% support) and public/private partnerships (52% support). Respondents were lukewarm or unsure of the 
other funding options. New or increased needs, increased property taxes, and new sales taxes were majority 
negative among all respondents. Open link respondents were much more positive about bond referendums.
39
Fee Increases
Fee increases would limit participation, significantly or somewhat, in approximately 53% of invite 
respondents and 57% of open link respondents. Only 25% of respondents’ participation in both groups 
would not be impacted. 22% of invite and 17% of open link respondents are unsure at the moment if it 
would impact them.
40

113
DRAFT
Visions for the Future
Ensuring parks and facilities are safe, maintaining current facilities and parks, and ensuring facilities and 
programs are affordable are the top three most important visions for the future. Protecting environmental 
resources and improving aesthetics and appearance of parks is important too.
41
ADDITIONAL COMMENTS
42

114
DRAFT
Additional Comments
At the end of the survey, respondents were given the opportunity to provide any additional comments about 
parks and recreation facilities and programs, needs, and opportunities in Glendale. The most frequently 
mentioned words are “park,” “need,” “Glendale”, and  “facility.” A full listing of comments are in the 
appendix.
43
43
Additional Comments
A random selection of verbatim responses is shown below from Glendale’s comments. Many comments focus on improving 
what is offered currently, praise for the City for making Glendale better, and improving safety in parks/playgrounds across 
Glendale. 
44
Please focus on redeveloping older parks prior to building new 
park infrastructure.  They have been loved to death and its time 
for Glendale's leadership to substantially reinvest in them.  Don't 
be afraid to be bold and pursue quality of life bond initiatives for 
this purpose.  Other cities have figured this out & look at park 
assets as major economic drivers - when will Glendale?  Parks are 
often the heart and soul of a City and we have done too good of 
a job of minimizing their importance over the past 10 years.
In general, the parks are in pretty good condition, however it is 
evident that they have been ignored for a long time. Restrooms, 
playgrounds, turf, buildings. I have seen projects done in the City 
that cost a lot of money being spent, however only benefits a 
few residents. Favoritism at it's worst when it comes to Glendale.
Thank you for doing a great job! My family and I enjoy 
the many parks in the City of Glendale.
On the whole I think Glendale does a decent 
job, but better communication re what's 
available would be very useful and increase 
participation!
Unfortunately, in and out of our parks and on our 
streets, all over the place, we have trash everywhere.  
It's so much worse than it was twenty years ago.
I love the parks that surround Glendale. 
Sometimes at night I don't feel as safe. So 
maybe more security is needed.
Glendale is a great city and I would love 
for the parks and open areas to be 
maintained to keep Glendale beautiful 
and safe. Also having fireworks again 
would be awesome!
Safety of playground and park resources 
is a priority. For the parks in Glendale 
currently, I think the city is doing a great 
job!
44

115
DRAFT
Appendix B: City of Glendale 2020 Parks 
and Recreation Disparity Report
2020 Parks and Recreation 
Disparity Report

116
DRAFT
table of contents
I. Purpose and Methodology.................................................................................................................... 117
II. Demographics: Household Income, Race, and Age.............................................................................. 119
III. Community Needs Assessment........................................................................................................... 123
IV. Park System Inventory and Recreation Programs ............................................................................... 132
V. Conclusion............................................................................................................................................ 150
Figure 48: Household Income.................................................................................................................................. 119
Figure 49: 2019 Estimated Median Household Income .......................................................................................... 120
Figure 50: 2019 Comparison of Race and Ethnicity................................................................................................. 121
Figure 51: 2019 Estimated Population of Glendale by Generation ......................................................................... 122
Figure 52: Community Needs Assessment - Who Responded................................................................. 123
Figure 53: Invite and Open Link Results on Frequency of Use of Facilities and Services......................... 124
Figure 54: Invite Results by Household Income on Frequency of Use of Facilities and Services............. 126
Figure 55: Invite Results by Household Income on Frequency of Use of Facilities and Services............. 127
Figure 56:  Invite Results by Race on Frequency of Use of Facilities and Services................................... 128
Figure 57: Invite Results by Age on Frequency of Use of Facilities and Services..................................... 129
Figure 58: Community Survey - Invite Results by Household Income on Program Importance............... 130
Figure 59: Community Survey - Invite Results by Race on Program Importance..................................... 131
Figure 60: Community Survey - Invite Results by Age on Program Importance....................................... 131
Figure 61: Glendale Parks and Recreation System Map........................................................................... 133
Figure 62: Walkable Access to Outdoor Recreation Gap Identification................................................... 137
Figure 63: Access to Indoor Recreation Facilities..................................................................................... 141
Figure 64: Fee-based Registrants by Program Category (12,802 Total Registrants)................................. 145
Figure 65: Locations of Programs Offered between April 2018-December 2019.................................... 148
Figure 66: Number of Fee-Based Programs Held at City- and Non-City-Owned Locations...................... 149
Table 20: Summary of Glendale Indoor Recreation Facilities................................................................... 142
Table 21: Sample of Fee-based Program Types and Age Groups Served by Program Category............... 144
Table 22: Policy Statement and Actions for Improving Service Disparities.............................................. 150
list of figures
list of tables

117
DRAFT
I. Purpose and Methodology
As a concentrated part of the Parks and Recreation Master Plan Update, the City sought to conduct a 
data-driven analysis to determine if any income, race, or age disparities in access to public parks, open 
space, recreation facilities (collectively referred to as the ‘park system’) and recreation programming 
exist within the City of Glendale. For the purposes of this assessment, disparity considers if there are 
differences in access to park system amenities, facilities, and recreation services between population 
groups.
To answer this question any gaps in parks and recreation services must be identified. Addressing gaps 
ensures that every member of all communities has access to the many great benefits that Glendale 
Parks and Recreation offer. Specifically, this assessment aims to provide knowledge which can be used 
to help minimize gaps in service over the next five to ten years by informing priority opportunities for 
programming and park system improvements.
Making decisions based on data means decision-makers can be more confident that their actions will 
bring success since there is data to support decisions. The following quantitative data points served to 
identify any gaps in Glendale Parks and Recreation programming and park system facilities.
Data Point
Information Provided
2018-2019 Civic Rec 
Software Program 
Registration Report
This report captures paid programs only and does not include free 
programs and events. Free programs and events include but is not 
limited to afterschool programs and summer camps offered at O’Neil 
Recreation Center and Glendale Community Center. This report was 
provided by PRFSE staff and covers registration information from April 
2018-December 2019.
2020 Parks and Recreation 
Master Plan Update - 
Community Survey
The statistically-valid community survey was sent to 4,250 randomly 
selected owned and rented households in Glendale. 276 completed 
random sample surveys were received. A further 356 residents’ opinions 
were solicited when the survey was made available to all households 
through an online link which was marketed using City social media 
outlets and the recreation programming registration email database. 
This survey research effort and analysis assist in assessing the needs of 
the community for park and recreation services and facilities.
2020 Parks and Recreation 
Master Plan Update - 
Community Survey Crosstab 
Tables (Appendix A)
This grouping of tables provides a cross-tabulation (or crosstab) of 
income, race, and age characteristics with responses from the 2020 
Parks and Recreation Master Plan Update Community Survey. These 
tables show the relationships between responses and household 
income, age, and race demographic characteristics considered in this 
disparity report.
2020 Parks and Recreation 
Master Plan Update – Parks 
and Facilities Inventory 
Assessment and Level of 
Service Analysis (Appendix 
C)
The 2020 Parks and Facilities Inventory Assessment and Level of 
Service Analysis serves as an ‘access to recreation’ analysis tool. Park 
components throughout the Glendale system were evaluated and 
scored by consultant team members who visited every park site in 
October 2019. The results from these assessments were then used to 
analyze Glendale’s level of service (LOS) by yielding analytical maps and 
data that have been used to examine access to recreation across the 
Glendale parks system.

118
DRAFT
2020 Parks and Recreation 
Master Plan Update - 
Demographic Profile
This report looks at the City of Glendale’s demographic profile as it 
relates to parks and recreation services. This report was based on 
data from a combination of sources (ESRI Business Analyst, American 
Community Survey, and U.S. Census). Age, ethnicity and racial diversity, 
and household income information data reveal the composition of City 
of Glendale residents at a given point in time.
2019 City of Glendale 
Community Profile Report
This report was provided to the consultant by the City of Glendale and 
was used to further extrapolate data on race and ethnicity, and age 
distribution.
City of Glendale, Public 
Facilities, Recreation, and 
Special Events Recreation 
Programming Report
This information was provided in August 2020 to the consultant by 
Recreation Division staff and detailed free program offerings and public-
private programs. Public-private programs are operated by private 
organizations, held at City facilities, and marketed using City resources.
Park and Facilities Data Collection Explained
For the 2020 City of Glendale Parks and Recreation Master Plan Update, consultant staff visited seventy-
five parks and facilities and recorded observations using a proprietary GRASP® qualitative assessment 
tool. This information was then fed into a GIS-based GRASP® dataset for Glendale. The data provides the 
City with a series of metrics that show the current level-of-service (LOS) provided by the park system 
from a variety of perspectives, and identifies gaps in service. 
Methods of Analysis
 Before the analysis was conducted, the datasets were checked for missing data and confirmed by 
PFRSE staff in June 2020. Park system level of service analysis was conducted using GRASP® maps 
and demographic data. Programming analysis was similarly performed using programming locations, 
programming and demographic data. The mapping patterns and trends found helped to understand 
relationships between access to park and recreation programs and facilities and income, age, and race.
This approach contributes new knowledge and understanding to the City’s understanding of where 
gaps exist within parks and recreation services and facilities. The recommendations resulting from this 
disparity assessment will be incorporated into the goals, objectives, and strategies specified in the 2020 
Parks, Recreation, and Open Space Master Plan Update. This report provides a detailed description of 
how those recommendations have been derived.

119
DRAFT
II. Demographics: Household Income, Race, and Age
Analyzing local population and census data, also referred to as demographic data, to assess income-, 
race-, and age-based access to recreation opportunities will help support future PFRSE efforts to more 
effectively achieve the City’s mission of improving the lives of all Glendale residents through parks and 
recreation services and facilities. 
Qualitative GRASP® scores and Level of Service Analysis
Parks and facilities were inventoried and assessed for function and quality in October 2019 using the 
GRASP®-IT audit tool. This tool classifies park features into one of two categories: components and 
modifiers. A component is a feature that people go to a park or facility to use, such as a tennis court, 
playground, trail, or picnic shelter. Modifiers are amenities such as shade, drinking fountains, and 
restrooms that enhance the comfort and convenience of a site. 
A formula was applied that combines the qualitative assessments of a site’s components and modifiers 
on a scale of 1 – 3 (1 being low, 3 being high) to generate a score for each component, and, summarily, 
for the entire park or location. The resulting scores are used to compare all of Glendale’s outdoor 
recreation sites to one another so the overall performance of Glendale’s park system can be analyzed 
and gaps in service can be identified geographically.
For the purposes of this project, outdoor recreation facilities evaluated using the GRASP®-IT tool 
included regional parks, community parks, neighborhood parks, specialty parks, conservation areas, and 
trails. Indoor facilities were located and their components were identified. 
Appendix C: Parks and Facilities Inventory Assessment and Level of Service Analysis details inventory 
findings and LOS conclusions.
Household Income
According to the City of Glendale 2019 Community Profile Report the 2019 median household income in 
Glendale was $54,405; approximately $3,366 less than the Arizona state median income level and was 
approximately $6,143 lower than the U.S. median income level.
Figure 48: Household Income
Source: City of Glendale 2019 Community Profile Report

120
DRAFT
Figure 49 shows that within Glendale, the median household income is highest in the Cholla District. 
The Ocotillo District has the lowest median household income while the Yucca District has a median 
household income most similar to that of the median household income in the United States. According 
to the City of Glendale 2019 Community Profile Report the average household size in the City is 2.8. The 
2019 poverty guidelines for the 48 contiguous states for a household of three was $21,330.
Figure 49: 2019 Estimated Median Household Income 
Race
Demographic reporting reveals the following information about Glendale’s race and ethnic makeup:
•	
Those that identify as Hispanic make up more than 39 percent of the total population. This is more 
than the Hispanic population of 31 percent in Arizona and 18 percent in the US. 
•	
There is a high proportion of citizens who identify as another race not specified on the U.S. Census 
(18%).
•	
Roughly 7 percent of the population identify as Black or African American, and very few identify as 
American Indian/Alaska Native, Asian, or Pacific Islander.
According to Census.gov, the concept of race is separate from the concept of Hispanic origin. 
Percentages for the various race categories add to 100 percent, and should not be combined with the 
percent Hispanic or percent Minority. Visit https://www.census.gov/topics/population/race/about.html 
for more information about the census and how race data is defined by the U.S. Census Bureau.

121
DRAFT
Figure 50: 2019 Comparison of Race and Ethnicity
Source: Esri Business Analyst
Age
Knowing the age distribution of Glendale’s population in 2019 can inform levels of program and facility 
needs for various age groups., The median age of residents in Glendale is 33.8 years which is lower 
than the state median age of 37.3 years. In fact, Millennials (born 1981 – 1998) make up approximately 
twenty-eight percent of the City’s population and Generation Z (born 1999 – 2016) is right behind them 
at twenty-five percent. The Baby Boomer (born 1946-1964) and Silent & Greatest Generation (born 1945 
or earlier) groups together account for twenty-four percent of Glendale’s 2019 population.

122
DRAFT
37.5% of households in Glendale have children under the age of 19. 
Understanding demographic data provides information with which we can assess whether Glendale’s 
park system and recreation programs are achieving equitable service levels for clients across different 
incomes, races, and ages. But this demographic data alone does not tell the full story. It is the physical 
park assets and the recreation programs offered which we must also understand in order to determine 
where gaps in service, or any issues of disparity, are present.
Figure 51: 2019 Estimated Population of Glendale by Generation 
Source: Esri Business Analyst - City of Glendale 2019 Community Profile Report

123
DRAFT
III. Community Needs Assessment
As stated in the Commission for Accreditation of Park and Recreation Agencies standards, “evaluation 
and research are systematic processes that park and recreation professionals use to better understand 
the impacts of their efforts on the communities they serve”. Specifically, conducting a needs assessment 
allows for the identification of existing and projected gaps in service. It also determines facility and 
service priorities. 
To understand the community’s needs, the 2020 Parks and Recreation Master Plan Updates process 
included a statistically-valid, random sample community survey. This survey was conducted between 
November 2019 and January 2020. Two hundred seventy-six randomly sampled Glendale residents 
responded. These respondent’s results in the survey report and in the following figures are referred 
to as “Invite” responses. To expand input from the community at-large, an additional 356 “Open Link” 
responses were collected and results have been compared against the statistically-valid, invite results. 
The survey methodology and complete responses can be found in Appendix A.
The survey and the survey report were developed and administered by RRC Associates, a data analysis 
firm and consultant team member on the 2020 Parks and Recreation Master Plan Updates project.
Who Responded
Demographic data such as income, age, and race allow for the breakdown of overall survey response 
data into meaningful groups of respondents. In the case of the 2020 Parks and Recreation Master Plan 
Updates Community Survey, the following demographic data was collected:
Figure 52: Community Needs Assessment - Who Responded

124
DRAFT
To ensure appropriate representation of Glendale residents across different demographic respondents 
in the sample, the underlying data from the invitation survey were weighted by age.
Usage
As part of understanding the current state of the park system, the Community Survey asks respondents 
about their frequency of use for variance Glendale’s parks and recreation facilities and programs. 
Summarily, both Invite and Open link respondents indicated that parks were most frequently visited 
with sixty percent of respondents using them “often” or “very often” (Figure 53). Historic Sahuaro Ranch 
Park, Thunderbird Conservation Park, and trails and open space followed in frequency of use by invite 
respondents. The least used offerings are programs. This is not uncommon as only a smaller segment of 
residents typically participates in programs.
Figure 53: Community Survey - Invite and Open Link Results on Frequency of Use of Facilities and 
Services

125
DRAFT
Cross tabulation is a quantitative method used in statistical analysis to find patterns and trends within 
mutually exclusive groups within raw data. For this disparity report, the mutually exclusive groups 
were divided by household income, age, and race.
To understand the relationships between household income level, race, age, and frequency of use, 
a series of cross tabulation of data was created. While the average frequencies of use of the varying 
household income levels are relatively close (in statistical terms), Figures 55, 56, and 57 show some 
differences in use based on demographic characteristics.
Key Use Differences
Households with income under $50,000 and over $150,000 participate less often in programs 
and use recreation facilities less frequently than households with incomes between $50,000 and 
$149,999.
Respondents between the ages of 35-44 indicate a slightly higher frequency of use of programs and 
recreation facilities than any other age groups. However, this age group’s use averages just above 
‘infrequently use’.
Historic Sahuaro Ranch Park was often visited by respondents whose household income was less 
than $99,999.
Thunderbird Conservation Park is infrequently visited by respondents whose household income is 
less than $50,000, who are non-white, and over the age of 65.
Trails and open spaces are infrequently used by respondents over the age of 75. Respondents with 
household incomes over $150,000 often use trails and open space whereas all other household 
income level respondents use these facilities less frequently. Both non-white and white respondent 
results average use of trails and open space is in the infrequent range.
Parks are often visited by respondents aged 44 and under.
While no disparities are seen with participation in special events, it should be noted that average 
results for all characteristics fall in the never to infrequently use range.

126
DRAFT
Figure 54: Community Survey - Invite Results by Household Income on Frequency of Use of Facilities 
and Services
The numbers in the circles along the right side of the figure show the average frequency of use for 
a given characteristic on a 4-point scale where 1 = Never Use and 4 = Very Often. The characteristic 
considered in the case of Figure 55 is household income.

127
DRAFT
Figure 55: Community Surve - Invite Results by Household Income on Frequency of Use of Facilities and 
Services

128
DRAFT
Figure 56: Community Survey - Invite Results by Race (Non-white, White) on Frequency of Use of 
Facilities and Services

129
DRAFT
Figure 57: Community Survey - Invite Results by Age on Frequency of Use of Facilities and Services
Program Importance
As part of the community needs assessment, the survey also asked for respondents to rate the level of 
importance of various program areas to their households. Using a scale of 1 to 5, 1 being not important 
at all and 5 being very important, respondents gave their importance rating on:
Special events and festivals,
Outdoor/environmental programs,
Adult recreation programs,
Aquatic programs,
Sports programs,
Youth and teen programs,
Senior programs, and
Agricultural displays/activities.

130
DRAFT
To understand the relationships between household income level, race, and age and program 
importance to a household, a series of cross tabulation of data was created. While the average 
frequencies of use of the varying household income levels are relatively close (in statistical terms), 
Figures 59, 60, and 61 show some differences in use based on demographic characteristics. Note that 3 
on a 5-point Likert Scale indicates a neutral rating selection.
Key Program Importance Differences
All program areas are comparatively more important to respondents whose household income was 
less than $150,000 and who were non-white.
The highest average importance ratings amongst all program areas and all characteristics were 
special events and festivals with averages between 3.7 and 4.3 indicating this is an important – very 
imporant program area.
Senior programs were important to respondents aged 55 and above.
Youth and teen programs are important to respondents between the ages of 35-64.
Respondents aged 74 and below indicated outdoor/environmental programs are important.
Sports programs are important to non-white respondents and to respondents aged 54 and under. 
Figure 58: Community Survey - Invite Results by Household Income on Program Importance

131
DRAFT
Figure 59: Community Survey - Invite Results by Race on Program Importance
Figure 60: Community Survey - Invite Results by Age on Program Importance

132
DRAFT
Interestingly, usage results indicate that programs are used less frequently to infrequently yet 
importance ratings of programs show, on average, that all program areas are generally important. This 
indicates there is an opportunity to improve community awareness about programs offered in addition 
to evaluating and modifying PFRSE’s program portfolio.
IV. Park System Inventory and Recreation Programs 
PFRSE provides services and facilities to create a better quality of life for Glendale residents. Recreation 
programming enhances the social, physical, mental, and economic health of the community. Special 
events are held to foster a greater sense of community pride. Parks system facilities are meant to 
ensure the safety and security of park and facility visitors. Collectively PFRSE strives to provide Glendale 
residents with superior customer service, connections to the community, portray a positive image of 
Glendale, and contribute to the economic health of the City.
This holistic look at the park system and recreation programs offered is essential to addressing any 
discrepancies in usage by the diverse population in Glendale. Ultimately, the idea is to create a system 
where all Glendale residents have the ability to access facilities and services regardless of income, race, 
age, or any other characteristics. 
Recommendations found in this section will be included in the 2020 Parks and Recreation Master 
Plan Updates and take into consideration the usage and current satisfaction results provided in the 
Community Survey. 
Park System
PFRSE’s park system sites which were visited in October 2019 as part of the 2020 City of Glendale Parks 
and Recreation Master Plan Update Inventory Assessment and LOS Analysis. The system encompasses 
seven regional parks (regional parks, specialty parks, and conservation areas), eight community parks, 
and fifty-seven neighborhood parks. Twelve city-owned indoor recreation facilities, including two 
facilities having pro-shops and several that are operated through private-public partnerships were 
located and their components were compiled into the inventory assessment and used to asses access to 
outdoor and indoor recreation facilities in Glendale. The full inventory assessment and level of service 
analysis can be found in Appendix C.

133
DRAFT
Figure 61: Glendale Parks and Recreation System Map

134
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

135
DRAFT
LOS evaluates how parks and facilities in Glendale serve the community. LOS measurements for a park 
or other feature is a function of two main variables: what is available at the specific location and how 
easy it is for a user to get to it. It is understood that people use a variety of ways to reach a recreation 
destination: on foot, on a bike, in a car, via public transportation, or some combination of these modes. 
For the purposes of this study, walkable access to outdoor recreation facilities and drivable access to 
indoor recreation facilities best reveal gaps in service levels.
Access to Outdoor Recreation Facilities 
In general, LOS mapping shows that Glendale has a good distribution of parks and facilities at a walkable 
scale. However, there are gaps in the system where facilities can be improved and assets expanded.
Walkability common standards when evaluating LOS using radial distances form a destination:
•	
A distance of ½ mile is used as the typical distance from which a 10-minute walk to a selected 
destination would originate. 
•	
Walkable access is affected by barriers - obstacles to free and comfortable foot travel. 
In Glendale, barriers and obstacles “cut-off” people’s ability or willingness to access a park. (These 
barriers were identified by the consultant and confirmed by PFRSE staff in December 2019.) To a large 
extent, these are major streets, highways, and a railroad. It is evident that pedestrian barriers play a 
significant role in walkable access to parks throughout Glendale. Any efforts the City can make to seek 
a built environment that serves various users of varying ages and abilities would increase access to 
outdoor recreation facilities.
It is not necessarily beneficial for all parts of the community to have equal coverage. A desired LOS for a 
location should depend on the type of service being provided, the characteristics of the space where the 
service would be or is provided, and other factors such as community need, population growth forecasts, 
and land use issues. For example, commercial, institutional, and industrial areas might have lower parks 
and recreation LOS than residential areas.
The map in Figure 63: Walkable Access to Outdoor Recreation Gap Identification shows where LOS is 
above or below Glendale’s minimum LOS standard. This minimum standard is also referred to as a ‘target 
score’ and is based on community expectations arising from existing conditions experienced at City park 
facilities in October 2019. (See Appendix C for specific information regarding Glendale’s target score 
measurement.) Purple areas indicate where walkable LOS values meet or exceed the target score. Yellow 
areas should be considered areas of opportunity as these are areas where outdoor recreation assets 
are currently available but do not meet the target score. Areas within the gray coloring represent areas 
which have no walkable access to an outdoor recreation facility.

136
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

137
DRAFT
Figure 62: Walkable Access to Outdoor Recreation Gap Identification

138
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

139
DRAFT
Is there a Difference in Service Levels?
Yes. Residents’ geographic relationships to outdoor facilities and their walkable access to these facilities 
reveal gaps in service throughout the City. Seventeen percent of the City’s land area has no walkable 
access and twenty-five percent of the City’s land area has access to an outdoor recreation facility that 
scores lower than the average Glendale outdoor facility. Many of the physical barriers to access are due 
to the motorized transportation infrastructure. Other walkable access issues pertain to outdoor park 
facilities having low-scoring components at park locations.
RECOMMENDATIONS:
•	
Evaluate whether or not gray areas are residential in nature. 
	ƒ
If they are, work with City transportation planners to prioritize reducing physical barriers in order 
to improve access to nearby, existing park system infrastructure. If improving walkability is not 
possible, focus on determining if the development of a neighborhood park is feasible.
	ƒ
Areas below target service levels (areas in yellow) should next be prioritized for reducing physical 
barriers but also for making park improvements such as adding shaded areas and spray pads. 
Because these areas already have existing park infrastructure, the opportunity to improve usage 
and encourage more use is likely to produce a more rapid impact on access LOS. 
	ƒ
As seen on Figure 63, one yellow area of note is the neighborhood near Heritage and Mondo 
Parks. While this neighborhood has two parks within walking distance for most residents, 
these parks, even with their combined values, do not equal the target score as indicated by the 
yellow color on the map. Parks which do not meet target scores could be prioritized for park 
improvements and possible activation through programming.
	ƒ
Other areas of priority include Hillcrest Park, Hidden Meadows Park, O’Neil Park, and Windsor 
Park.
•	
Increase access to Thunderbird Conservation Park.
	ƒ
Prioritize park improvements to trails and infrastructure. Dedicate budget and staffing resources 
to implement improvements and to maintain improved conditions.
	ƒ
Prioritize developing environmental education and recreation programs that appeal to youth, 
families and older adults.
	ƒ
Celebrate and position Thunderbird Conservation Park as a highly-valuable environmental 
resource within the urban setting.
	ƒ
Increase usage of Historic Sahuaro Ranch Park given its central location.
	ƒ
Prioritize improvements to this site to address deferred maintenance issues while maximizing 
the opportunities to increase outdoor/environmental programs and interactive agricultural 
displays and nutrition learning opportunities.
Access to Indoor Recreation Facilities
PFRSE indoor recreation facilities vary amongst size, function, components, and offerings. Due to these 
differences, this analysis is limited and should not be used on its own to make decisions. Figure 64: 
Access to Indoor Recreation Facilities applies a reasonable travel distance from the edge of the each of 
the eleven indoor facilities where indoor components are located. In this case, the distance is ½-mile 
to account for walkable access and one mile to account for a wider catchment area that considers the 
industry’s common understanding that residents will drive to indoor services and facilities. A catchment 
area is a circular map overlay that radiates outward in all directions from an asset and represents a 
reasonable travel distance from the edge of the circle to the asset. In this case, the catchment area was 
used to show ½-mile access to a Glendale indoor recreation facility.

140
DRAFT
The orange gradient in this map indicates LOS measurements for indoor recreation facilities. The 
lighter orange areas indicate areas where there are fewer expected, or minimum quality, indoor assets 
available. Conversely, the darker orange areas illustrate areas where higher quality indoor recreation 
facilities are accessible within the ½-mile and one-mile radii. Gray areas indicate no service access to 
indoor facilities.
In general, it appears that in Glendale there is a limited distribution of indoor recreation facilities. The 
highest level of service is provided at Foothills Recreation and Aquatics Center. An equivalent facility is 
not available in central, south or southwest Glendale although there are plans for a recreation center 
and aquatics complex at Glendale Heroes Regional Park. Other indoor facilities do exist throughout the 
City but these have few components to access or offer limited, niche indoor recreation opportunities. 
Future capital improvement program planning has identified potential upgrades for each of the three 
centers at O’Neil Recreation Center, Glendale Community Center, and Rose Lane Recreation Center and 
the completion of Glendale Heroes Regional Park.

141
DRAFT
Figure 63: Access to Indoor Recreation Facilities

142
DRAFT
Table 20: Summary of Glendale Indoor Recreation Facilities
 
Facility/Location
Aquatics, Lap pool
Aquatics, Leisure Pool
Arts and Crafts
Auditorium/Theatre
Childcare/Preschool
Educational Experience
Fitness/Dance
Food - Counter Service
Food - Vending
Kitchen - Commercial
Kitchen - Kitchenette
Kitchen- Commercial
Kitchen -Commercial
Multipurpose
Multi-purpose
Public Art
Racquetball
Retail/Pro-shop
Second floor empty expansion
Specialty Services
Sport Court
Track - Indoor
Weight/Cardio Equipment
Weights/ Cardio Equipment
Total Components/Facility
Unique Components/Facility
CowTown Skate Boards
1
1
1
Foothills Aquatic & Recreation Center
1
1
1
2
1
2
6
3
1
1
1
2
22
12
Glendale Adult Center
3
1
1
1
6
2
1
1
16
8
Glendale Civic Center
1
9
10
2
Glendale Civic Center Annex
5
1
6
2
Glendale Community Center
1
3
1
5
3
Manistee Ranch Museum
1
1
1
ONeil Recreation Center
1
2
3
2
Paseo Racquet Center
1
1
1
3
3
Rose Lane Recreation Center
1
3
4
2
Sahuaro Ranch Park Historical Area
1
1
2
2
Wheels in Motion Action Sports
1
1
1
System Totals
1
1
3
1
1
1
3
2
1
2
2
1
2
3
33
2
3
3
1
2
2
1
1
2
74
24
%  of Facilities with Component
8%
8%
8%
8%
8%
8%
17%
17%
8%
17%
17%
8%
8%
17%
58%
8%
8%
25%
8%
17%
17%
8%
8%
8%

143
DRAFT
Is there a Difference in Service Levels?
Yes. Figure X shows that Glendale has a limited distribution of indoor facilities, all of which offer differing 
types of components and, therefore, uses. The highest LOS is provided at Foothills Recreation and 
Aquatics Center (FRAC). An equivalent facility, or combination of facilities, is not presently available in 
south Glendale. Other facilities that offer limited indoor opportunities are distributed throughout the 
City as seen in Figure 64.
RECOMMENDATIONS:
•	
Complete Heroes Regional Park or conduct a feasibility study to determine if market demand 
and site conditions can support an equivalent facility to FRAC at a central or southern location, or 
through multiple, smaller locations.
	ƒ
General areas to consider could include Heroes Regional Park, Rose Recreation Center, and the 
Glendale Community Center.
	ƒ
Re-engage the community in the planning process to determine the programming and facility 
needs of present-day residents.
•	
Consider that it may be most appropriate for indoor recreation facilities to be accessible via a drive-
to distance (greater than 1-mile).
	ƒ
If this is determined, it is recommended that the City support and fund partnership work 
with public transportation providers to supply transportation methods and routes to indoor 
recreation facilities, particularly for youth, for households with low incomes, and for persons 
experiencing disabilities.
•	
Support and make capital improvements at existing indoor facilities.
Recreation Programs
Described in the City of Glendale Annual Budget Book Fiscal Year 2019-2020, recreation programs 
provide Glendale residents with the opportunity “to enhance the social, physical, mental and economic 
health of our community through a variety of diverse recreation programs and facilities. Recreation 
programs and (recreation) events are held at the Foothills Recreation and Aquatics Center, the Glendale 
Adult Center, Historic Sahuaro Ranch, the three community centers and at basketball, tennis, skate 
courts and other recreation facilities throughout the city.”
Fee-based Recreation Programs
Between April 2018, when PFRSE began using CivicRec registration software, and December 2019, the 
Department had 12,802 total fee-based program registrants. Registrants paid a fee for classes, clinics, 
and leagues in seven different program categories. Fee-based recreation programs are offered at 
Foothills Recreation and Aquatics Center which is accessible to people of all ages and at Glendale Adult 
Center which is open to people aged eighteen and older. 
Registration or participation does not require a person to provide household income or race 
demographic data. Therefore, only age-based assertions about differences in service levels can be 
conducted for fee-based recreation programs and facility use.

144
DRAFT
Table 21: Sample of Fee-based Program Types and Age Groups Served by Program Category
Program categories are made up of various program types. Registration data and participation estimates 
provided by staff for the period between April 2018 and December 2019 were derived using a Civic Rec 
Software Report. 
•	
627 individuals registered for Special Interest Classes
•	
386 adults registered in Fitness Classes
•	
1534 youth registered for Youth Recreation Camps; 466 youth registered for Youth Athletic Programs
•	
265 teams registered for Adult Softball or Basketball Leagues; 193 individuals registered for the 
Racquetball League
•	
977 youth registered for Youth Sports Leagues
•	
4,752 individuals registered for Aquatics programs
•	
84 individuals registered for Lifeguard and CPR/AED training
•	
989 adults registered for Adult Programs and Services at Glendale Adult Center (GAC)
•	
Drop-in visits to Foothills Recreation and Aquatics Center (FRAC) and GAC combined total 
approximately 324,700
•	
An estimated 2,919 individuals participated in fee-based events held at FRAC and GAC
The percentage of fee-based program registrations (does not include daily use or drop-in visitation 
numbers) for the period between April 2018-December 2019 by program category in Figure 65.

145
DRAFT
Figure 64: Fee-based Registrants by Program Category (12,802 Total Registrants)
Drop-In Programming and Facility Use for Recreating
Fee-based recreation programs also include drop-in classes at Foothills Recreation and Aquatics Center 
(FRAC) and Glendale Adult Center (GAC) which are included in facility memberships. Non-members can 
also participate by paying a day-use fee upon entry. PFRSE staff estimated nearly 325,000 visits were 
made at FRAC and GAC for recreational use such as playing table games, using the fitness center, playing 
court games, and swimming. Drop-in, daily use of Rose Lane Pool is also available for use upon paying a 
fee. 
Is there a Difference in Service Levels?
Inconclusive. Because demographic registrant data is not collected, it is not possible to make fully-
informed assertions about who, specifically, is being served by fee-based programs and facility use 
for the purposes of recreating. Only assumptions about disparity based on age can be made. Because 
membership and drop-in use is only available to people aged 18 and older at Glendale Adult Center, 
access to this facility is limited. This facility is primarily programmed for and marketed to appeal to 
older adults. In Glendale, adults born before 1964 make up twenty-four percent of the population. 
With multiple generations comprising the Glendale population (and financial challenges a reality), 
opportunities to share spaces should be taken advantage of by the City. Both Millennials and Baby 
Boomers embrace healthy lifestyles through fitness and recreation opportunities. 
RECOMMENDATIONS:
•	
Modify the program portfolio at facilities to appeal to younger adults and families as well as older 
adults by including a variety of options like additional yoga classes or nutrition and wellness classes 
or massage therapy or family group fitness classes. Continue offering programs which are most 
attended by older adults.
•	
Create marketing strategies for GAC which promote it as a facility for people aged 18 and above.
•	
Track, measure, and monitor age data for participants at FRAC and GAC and other fee-based program 
locations using the registration software.

146
DRAFT
•	
Continue to provide sports leagues for adults.
•	
Continue focusing youth fee-based programming on skill-development.
•	
Consider divesting of youth leagues if private organizations are filling the competitive role.
	ƒ
If private organizations are no longer able to fill the competitive role, the development of 
leagues may become an appropriate role for PFRSE.
•	
In the future, partnering with neighboring agencies to hold leagues for various sports may 
be essential to the success of youth leagues.
•	
Continue providing aquatics programs.
Free Programs
By providing ways to get involved with and stay invested in the park system, effective programming 
brings many benefits to health and wellbeing to Glendale residents. PFRSE works to bring recreation 
programming to the general public through facility-related events and, primarily, to low-income 
households by providing recreation programs for youth which are free of charge to participants. 
Between April 2018-December 2019, three facility-related annual events served an estimated 1,199 
community members of various household income levels, races, and ages. These free events are smaller 
in scale than City-hosted special events and are designed, marketed, financially managed, and operated 
by the PFRSE Recreation Division. 
The primary focus of free programming is through afterschool programs and summer camps offered at 
Glendale Community Center and at O’Neil Recreation Center. PFRSE staff estimated that 7,000-10,500 
youth attended afterschool and summer camp programs between April 2018-December 2019. In recent 
years these free afterschool and summer camp programs were administered and managed by non-profit 
organizations in agreement with the City for use of the two facilities. 
Is there a Difference in Service Levels?
Yes. Free afterschool and summer camp programs are primarily designed and marketed to households 
with lower incomes and to youth.
RECOMMENDATIONS: 
•	
Prioritize the continued offering and eventual expansion of free afterschool and summer camp 
programs.
	ƒ
Consider bringing free afterschool and summer camp programs entirely under the management 
and administration of PRFSE.
•	
Create a youth-driven initiative that empowers older youth to learn new skills, develop new 
relationships, stay away from negative risks, and gain valuable work experience through 
volunteerism. Begin with afterschool and summer camp programs and extend youth-led 
programming as resources are available.
	ƒ
Utilize the Glendale Youth Scholarship Fund to expand free programming to qualifying 
participants.
•	
Host a healthy lifestyle- inspired event at a linear park, Thunderbird Conservation Park or at Sahuaro 
Ranch Park.
•	
Track participation rates in free events and consider divesting of an event when participation rates 
decline.

147
DRAFT
City-hosted Special Events
City-hosted special events connect residents and visitors to one another and set out to create 
community pride. PFRSE is responsible for coordinating and managing City-hosted free events held 
annually. In 2018 and 2019, special events hosted by the Department included: 
•	
Glendale Glitters Holiday Light Display
•	
Glendale Glitters Spectacular Weekend
•	
Glitter & Glow 
•	
Movies by Moonlight
•	
Touch A Truck
•	
Folk & Heritage Festival
•	
Summer Band Concert Series
•	
The Chocolate Experience
•	
Live! @ Murphy Park
It is estimated that these events see at least 50,000 attendees each year. Registration is not required for 
these offerings. Qualitative descriptions provided by staff on who special events are designed for and 
marketed to have been used to determine if any disparities in LOS exist. 
City-hosted special events are the predominant pathway for providing programming that appeals to the 
diverse population within Glendale and brings people together in large gatherings. The City’s special 
events are designed for and marketed as inclusive, family-friendly, multi-cultural occasions. Special 
events in Glendale provide an opportunity for people of differing races, ages and income levels to gather 
together and should be well-marketed and designed to appeal to celebrate Glendale’s multi-cultural 
population.
PFRSE markets their programs, including special events, through public service announcements, 
GlendaleAZ.com, and social media accounts. Marketing efforts often include Spanish language materials. 
To facilitate good communication between Spanish-speaking community members and the Department, 
PFRSE employs several staff who are bilingual in Spanish and English.
Is there a Difference in Service Levels?
No. City-hosted events are designed to be welcoming for all community members. However, Community 
Survey responses indicate there is likely an opportunity to increase resident participation in City-hosted 
special events. 
RECOMMENDATION:
•	
Increase engagement in and elevate special events by celebrating their purpose and connection to 
the mission of the City and of PFRSE – improving lives through health and wellbeing at excellent 
facilities.
	ƒ
Continue hosting and expand upon special events at park system sites where activation will 
increase use of parks and build support for the facilities and services PRFSE provides.
	ƒ
Prioritize funding to manage and implement each additional city-hosted special events.
•	
Hold additional special events and festivals with cultural aspects that aim at sharing cultural 
elements through food, storytelling, dance, and arts.
	ƒ
Use focus groups and liaisons within representative cultural communities in Glendale to 
determine the types of events that will appeal to the diverse population.

148
DRAFT
Locations of Facilities Used for Program Delivery
National Recreation and Park Association (NRPA) supported research shows that recreation programs 
in parks can change how people interact with their surroundings. Communities like Glendale that have 
recreational facilities to host social events, recreational activities, and gatherings has been shown to help 
strengthen bonds, increase wellness, and build relationships. People are more likely to have an improved 
community experience when they care about their surroundings and one another because a positive 
sense of community connects them.
Creating this sense of community is done each time PFRSE delivers its programs at many of its indoor 
and outdoor park system facilities throughout the City. From a City-hosted special event at Westgate 
Sports and Entertainment District to free after school programs provided by private organizations at 
O’Neil Recreation Center to fee-based adult sports leagues at Foothills Recreation and Aquatics Center, 
there are a number of programs offered at a variety of indoor and outdoor facilities.
Figure 65: Locations of Programs Offered between April 2018-December 2019

149
DRAFT
Analysis of the number of fee-based program data (does not include free, day use, or drop-in visitation 
numbers) shows that from April 2018-December 2019 Foothills Recreation and Aquatics Center (FRAC) 
hosted a majority of fee-based programs. Given this facility’s variety of programmable space, this 
emphasis on use is not surprising.
Figure 66: Number of Fee-Based Programs Held at City- and Non-City-Owned Locations by Percent
Source: 2018-2019 Civic Rec Software Program Registration Report
Is there a Difference in Service Levels?
Yes. Recreation program information shows that the largest opportunity for accessing indoor facilities 
and fee-based and drop-in programs is at Foothills Recreation and Aquatics Center. Access to this facility 
is likely different for those who have more disposable income (i.e., individuals with higher household 
incomes) than for those with less (i.e., individuals with lower household incomes). Also, access to indoor 
facilities level of service analysis showed that physical access Foothills Recreation and Aquatics Center is 
challenged for residents living farther away from the facility than those living in closer proximity.
RECOMMENDATIONS:
•	
Provide group fitness classes or non-sports classes at outdoor and indoor facilities located where gap 
areas have been identified (See Figures X and Y).
	ƒ
Develop a Fitness in the Parks program to activate parks and increase usage of local parks.
•	
Consider a sliding scale membership fee program to Foothills Recreation and Aquatics Center for 
residents living below the poverty level for their household size.
•	
See Section III: Access to Indoor Recreation Facilities for additional recommendations.

150
DRAFT
Youth Scholarship Fund
Glendale’s Youth Scholarship Fund is in place to remove economic barriers to participation for Glendale 
children in families experiencing economic need in a given year. Approval criteria is based on Arizona 
Department of Economic Security standards. Scholarship applications are available online at www.
glendaleaz.com/parksandrec. The fund is dependent upon fundraising and donations therefore, the 
reach of the scholarship fund is dependent upon the fund’s balance. 
Between April 2018 and December 2019, fifty-three youth received scholarships totaling $4,076.27. 
During the same period $767.10 was donated by individuals. 
RECOMMENDATION:
•	
Create a financial plan for the management of the Glendale Youth Scholarship Fund that outlines 
objectives and strategies for increasing youth access to park facilities and recreation programs.
With a comprehension of Glendale’s demographics and where disparities within the park system 
services and facilities exist, a baseline for understanding the current conditions is established. To further 
expand upon recommendations for addressing known disparities, it is essential to next compare this 
current state with an ideal state as envisioned by the residents of Glendale as revealed through the 2020 
Parks and Recreation Master Plan Updates Community Survey.
V. Conclusion
With this better understanding of differences in levels of service Glendale can develop policies and 
operational practices that ensure that PFRSE is being attentive and responsive to these disparities. These 
policies and practices are outlined in the table below. 
Table 22: Policy Statement and Actions for Improving Service Disparities
Policy: Strive to improve residents’ access to quality parks and recreation experiences throughout 
Glendale
Objective 1.1: Increase residents’ access to outdoor recreation facilities by funding strategic park 
improvements.
Actions
1.1.a Evaluate whether or not gray areas on the Walkable Access to Outdoor Recreation Gap 
Identification map are residential in nature. If they are, work with City transportation planners 
to prioritize reducing physical barriers in order to improve access to nearby, existing park system 
infrastructure. If improving walkability is not possible, focus on determining if the development of a 
neighborhood park is feasible.
1.1.b Areas below target service levels should be prioritized for reducing physical barriers but also for 
making park improvements such as adding shaded areas and spray pads. Parks which do not meet 
target scores could be prioritized for park improvements and possible activation through programming.
1.1.c Increase access to Thunderbird Conservation Park by prioritizing improvements to trails 
and infrastructure; dedicating budget and staffing resources to implement improvements and to 
maintain improved conditions; prioritizing the developing environmental education and recreation 
programs that appeal to youth, families and older adults; and celebrating and positioning Thunderbird 
Conservation Park as a highly-valuable environmental resource within the urban setting.

151
DRAFT
1.1.d Increase usage of Historic Sahuaro Ranch Park given its central location by prioritizing 
improvements to this site which will address deferred maintenance issues and will maximize the 
opportunities to increase outdoor/environmental programs, interactive agricultural displays, and 
nutrition learning opportunities.
Objective 1.2: Increase residents’ access to indoor recreation facilities.
Actions
1.2.a Complete Heroes Regional Park or conduct a feasibility study to determine if market demand and 
site conditions can support an equivalent facility to FRAC at a central or southern location, or through 
multiple, smaller locations. Areas to consider could include Heroes Regional Park, Rose Lane Park and 
Aquatics Center, and the Glendale Community Center.
1.2.b Consider that it may be most appropriate for indoor recreation facilities to be accessible via a 
drive-to distance (greater than 1-mile). If this is determined, it is recommended that the City support 
and fund partnership work with public transportation providers to supply transportation methods and 
routes to indoor recreation facilities, particularly for youth, for households with low incomes, and for 
persons experiencing disabilities.
1.2.c Support and make capital improvements at existing indoor facilities.
Objective 1.3: Provide fee-based recreation programs that appeal to the diverse Glendale population.
Actions
1.3.a Modify the program portfolio at facilities to appeal to younger adults and families as well as older 
adults by including a variety of options like additional yoga classes or nutrition and wellness classes or 
massage therapy or family group fitness classes. Continue offering programs which are most attended 
by older adults.
1.3.b As demographics change, consider creating marketing strategies for GAC which promote it as a 
facility for people aged 18 and above.
1.3.c Track, measure, and monitor age data for participants at FRAC and GAC and other fee-based 
program locations using the registration software.
1.3.d Continue to provide sports leagues for adults.
1.3.e Continue focusing youth fee-based programming on skill-development.
1.3.f Consider divesting of youth leagues if private organizations are filling the competitive role.
1.3.g Continue providing aquatics programs.

152
DRAFT
Objective 1.4: Continue to provide and expand free youth programs to residents experiencing 
economic hardship and to offer no-cost facility-based events.
Actions
1.4.a Prioritize the continued offering and eventual expansion of free afterschool and summer 
camp programs. Consider bringing free afterschool and summer camp programs entirely under the 
management and administration of PRFSE. Create a youth-driven initiative that empowers older youth 
to learn new skills, develop new relationships, stay away from negative risks, and gain valuable work 
experience through volunteerism. Begin with afterschool and summer camp programs and extend 
youth-led programming as resources are available. Utilize the Glendale Youth Scholarship Fund to 
expand free programming to qualifying participants.
1.4.b Host a free healthy lifestyle- inspired event at a linear park, Thunderbird Conservation Park or at 
Sahuaro Ranch Park.
1.4.c Track participation rates in free events and consider divesting of an event when participation 
rates decline.
1.3.e Continue focusing youth fee-based programming on skill-development.
1.3.g Continue providing aquatics programs.
Objective 1.5: Celebrate Glendale’s diverse community with well-designed and financially resourced 
City-hosted special events.
Actions
1.5.a Increase engagement in and elevate special events by celebrating their purpose and connection 
to the mission of the City and of PFRSE – improving lives through health and wellbeing at excellent 
facilities. Continue hosting and expand upon special events at park system sites where activation will 
increase use of parks and build support for the facilities and services PRFSE provides. Prioritize funding 
to manage and implement each additional city-hosted special events.
1.5.b Hold additional special events and festivals with cultural aspects that aim at sharing cultural 
elements through food, storytelling, dance, and arts. Use focus groups and liaisons within 
representative cultural communities in Glendale to determine the types of events that will appeal to 
the diverse population.
Objective 1.6: Foster community connection by enticing residents to use indoor and outdoor facilities 
in new and improved ways.
Actions
1.6.a Provide group fitness classes or non-sports classes at outdoor and indoor facilities located within 
gap areas identified in access maps. Consider developing a Fitness in the Parks program to activate 
parks and increase usage of local parks.
1.6.b Consider a sliding scale membership fee program to Foothills Recreation and Aquatics Center for 
residents living below the poverty level for their household size.

153
DRAFT
Objective 1.7: Maximize the City’s provision of free and low-cost services to youth in financial need.
Actions
1.7.a Create a financial plan for the management of the Glendale Youth Scholarship Fund that outlines 
objectives and strategies for increasing youth access to park facilities and recreation programs.
Inevitably, there will be challenges to being able to accomplish the goals related to reducing disparity. In 
its 2018 Parks and Recreation Inclusion Report, National Recreation and Parks Association found that the 
two highest ranked challenges to keeping services from being accessible to all were insufficient funding 
and inadequate staffing. 
Investing in facility improvement projects in prioritized areas, providing both financial and staffing 
resources to PFRSE, supporting the development of a diverse portfolio of programs, and adopting 
administrative policies which give all residents opportunities to participate will improve access to quality 
park and recreation facilities and programming for all residents within Glendale for years to come.

154
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

155
DRAFT
Appendix C: Parks and Facilities Inventory 
Assessment and Level of Service Analysis
Parks and facilities were inventoried and assessed for function and quality in October 2019 using the 
GRASP®-IT audit tool. This tool classifies park features into one of two categories: components and 
modifiers. A component is a feature that people go to a park or facility to use, such as a tennis court, 
playground, or picnic shelter. Modifiers are amenities such as shade, drinking fountains, and restrooms 
that enhance the comfort and convenience of a site. 
A formula was applied that combines the assessments of a site’s components and modifiers to generate 
a score or value for each component and the entire park or location. The study uses the resulting score to 
compare sites to each other and to analyze the overall performance of the park system.
Assessment Summary
Observations and conclusions based on visits to each park or facility include the following:
•	
Parks generally well maintained although there is an obvious deferred maintenance backlog
•	
An appropriate mix of park types or classifications
•	
Good distribution of properties
•	
Several unique properties combined with standard neighborhood parks
•	
Park design projects can continue incorporating native landscape and reducing large areas of turf 
while maintaining a park look and feel
•	
Opportunities exist to increase public art in parks
•	
Glendale is ahead of the curve on playground shade but should continue to add when appropriate
•	
Work needed in updating playground surfacing and court surfaces
•	
Park identification signs and branding practices can be continued

156
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

157
DRAFT
Neighborhood Parks
The following tables are a list of all neighborhood parks and their associated components.
Table 23: Summary of Glendale Neighborhood Parks
 
Location
Classification
GIS Acres
Aquatics, Spray Pad
Basketball Court
Basketball, Practice
Diamond Field
Diamond Field, Practice
Educational Experience
Event Space
Fitness Course
Game Court
Garden, Display
Horseshoe Court
Loop Walk
Open Turf
Pickleball Court
Playground, Local
Public Art
Racquetball
Rectangular Field, Large
Shelter, Large
Shelter, Small
Tennis Court
Volleyball Court
Total Component/Park
Unique Components/Park
Acoma
Neighborhood
4.8
1
1
1
1
1
2
7
6
Arrowhead Lakes
Neighborhood
4.1
1
1
1
2
1
6
5
Bicentennial
Neighborhood
5.2
1
1
1
4
1
8
5
Butler
Neighborhood
5.0
1
1
1
1
1
5
5
Carmel
Neighborhood
4.8
1
1
1
2
2
1
8
6
Cholla
Neighborhood
5.6
1
1
1
1
4
1
2
1
12
8
Clavelito
Neighborhood
1.9
1
1
1
1
4
4
Country Gables
Neighborhood
4.0
1
1
1
2
1
6
5
Delicias
Neighborhood
4.5
1
1
1
1
1
5
5
Desert Garden
Neighborhood
6.8
2
2
1
1
1
1
1
1
10
8
Desert Mirage
Neighborhood
5.9
2
1
1
1
1
1
1
8
7
Desert Rose
Neighborhood
6.9
1
1
1
1
1
2
7
6
Desert Valley
Neighborhood
6.8
3
1
1
1
1
1
1
9
7
Discovery
Neighborhood
9.6
1
2
1
1
1
5
2
13
7
Dos Lagos
Neighborhood
5.6
1
1
2
1
2
2
9
6
El Barrio
Neighborhood
0.2
1
1
1
3
3
Gardenwood
Neighborhood
1.4
1
1
1
Greenbrier
Neighborhood
3.0
1
1
1
1
4
1
9
6
Greenway Granada
Neighborhood
6.1
1
1
1
1
1
5
5
Heritage
Neighborhood
3.3
1
1
1
3
3
Hillcrest
Neighborhood
8.2
1
1
1
2
5
4
Horizon
Neighborhood
4.3
1
1
1
3
3
Kings
Neighborhood
5.0
1
1
1
1
4
4
Lawrence
Neighborhood
2.9
1
1
1
1
1
5
5
Lions
Neighborhood
4.5
1
1
1
3
3
Manistee Ranch
Neighborhood
6.6
1
1
2
2
Mary Silva
Neighborhood
4.2
1
1
1
1
2
1
7
6
Maryland Lakes
Neighborhood
6.4
1
1
1
Memmingen
Neighborhood
4.7
3
1
1
1
2
2
10
6

158
DRAFT
Table 24: Summary of Glendale Neighborhood Parks
 
Location
Classification
GIS Acres
Aquatics, Spray Pad
Basketball Court
Basketball, Practice
Diamond Field
Diamond Field, Practice
Educational Experience
Event Space
Fitness Course
Game Court
Garden, Display
Horseshoe Court
Loop Walk
Open Turf
Pickleball Court
Playground, Local
Public Art
Racquetball
Rectangular Field, Large
Shelter, Large
Shelter, Small
Tennis Court
Volleyball Court
Total Component/Park
Unique Components/Park
Mission
Neighborhood
5.0
1
1
1
1
4
1
2
11
7
Mondo
Neighborhood
5.0
1
1
2
2
Montara
Neighborhood
5.1
1
1
1
4
1
1
9
6
Murphy
Neighborhood
2.3
1
1
1
3
3
Myrtle
Neighborhood
0.5
1
1
2
2
New World
Neighborhood
8.2
1
1
1
1
1
2
1
8
7
Oasis
Neighborhood
4.9
1
1
1
1
1
5
5
Ocotillo Rose
Neighborhood
2.3
1
1
1
1
4
4
Orangewood Vista Park
Neighborhood
9.4
4
1
10
1
1
1
18
6
Pasadena
Neighborhood
2.7
1
1
1
1
1
1
1
7
7
Paseo Neighborhood
Neighborhood
1.1
1
1
1
3
3
Plaza Rosa
Neighborhood
0.2
1
1
1
Rovey
Neighborhood
0.2
1
1
1
Sands
Neighborhood
5.0
1
1
1
1
4
1
2
11
7
Sierra Verde
Neighborhood
8.2
1
2
1
1
1
3
2
11
7
Sonorita
Neighborhood
0.6
1
1
1
3
3
Sunnyside
Neighborhood
8.0
1
1
1
1
1
2
1
8
7
Sunset
Neighborhood
3.6
1
1
2
2
Sunset Palms
Neighborhood
8.0
1
1
1
1
1
4
1
2
12
8
Sunset Ridge
Neighborhood
7.0
1
1
1
2
5
4
Sunset Vista
Neighborhood
4.2
1
1
1
1
1
2
1
8
7
Sycamore Grove
Neighborhood
4.8
1
2
1
1
1
2
8
6
Tarrington Ranch
Neighborhood
4.2
1
1
2
1
1
6
5
Tierra Buena
Neighborhood
5.0
1
1
1
1
4
1
2
1
12
8
Triangle
Neighborhood
0.1
0
0
Utopia
Neighborhood
3.0
1
1
1
1
1
5
5
Windsor
Neighborhood
0.6
1
1
1
System Totals:
251.7
1
43
3
3
14
2
1
7
12
1
1
18
47
1
49
2
28
5
7
59
11
29
% of Parks w/ Component
2%
63%
4%
4% 21%
4%
2%
13%
4%
2%
2%
30% 84%
2%
84%
4% 13%
9%
11% 70% 11% 41%
Average
4.5
6
5

159
DRAFT
Table 25: Summary of Glendale Community Parks

160
DRAFT
Regional Parks, Specialty Parks, and Conservation Areas
The following table is a list of all remaining Glendale Parks, including Specialty, Regional, and Conservation Areas. Find associated components in the table as well.
 
Location
Classification
GIS Acres
Aquatics, Spray Pad
Basketball Court
Concessions
Diamond Field
Disc Golf
Dog Park
Educational Experience
Event Space
Fitness Course
Garden, Display
Loop Walk
Natural Area
Open Turf
Playground, Destination
Playground, Local
Public Art
Rectangular Field, Large
Shelter, Large
Shelter, Small
Skate Park
Target Range
Trail, Multi-use
Trailhead
Volleyball Court
Water, Open
Total Component/Park
Unique Components/Park
Elsie McCarthy Sensory Garden
Specialty
1.4
1
1
1
3
3
Foothills
Regional
29.0
1
3
1
1
1
1
1
1
7
1
1
19
11
Glendale Heroes Regional Park
Regional
60.3
1
3
1
1
1
1
10
1
1
1
3
24
11
Grand Canal Linear
Regional
94.9
1
4
1
1
11
1
2
21
7
Sahuaro Ranch
Regional
73.0
1
4
1
2
1
1
1
1
1
3
9
4
29
12
Skunk Creek Linear
Regional
94.0
1
1
1
Thunderbird Conservation
Conservation
1112.1
1
1
15
3
1
21
5
Thunderbird Paseo
Regional
214.9
2
1
1
1
1
2
4
1
1
14
9
System Totals:
1679.6
1
5
2
7
2
2
3
3
1
3
3
1
7
4
4
1
5
19
38
2
1
3
7
7
1
% of Parks w/ Component
13% 25% 25% 25% 25% 25% 25% 38% 13% 38% 38% 13% 50% 50% 50% 13% 25% 25% 63% 25% 13% 38% 50% 25% 13%
Table 26: Summary of Glendale Regional Parks, Specialty Parks, and Conservation Areas

161
DRAFT
Trails
Nearly 46 miles of trails exist in the Glendale system. The following map and descriptions are available 
from the city website. Trails GIS data was also obtained from the City and incorporated into the GRASP® 
Inventory and Level of Service analysis.
Figure 67: Glendale Trails

162
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

163
DRAFT
Table 27: Summary of Glendale Indoor Locations
Indoor Facilities
 
Facility/Location
Aquatics, Lap pool
Aquatics, Leisure Pool
Arts and Crafts
Auditorium/Theatre
Childcare/Preschool
Educational Experience
Fitness/Dance
Food - Counter Service
Food - Vending
Kitchen - Commercial
Kitchen - Kitchenette
Kitchen- Commercial
Kitchen -Commercial
Multipurpose
Multi-purpose
Public Art
Racquetball
Retail/Pro-shop
Second floor empty expansion
Specialty Services
Sport Court
Track - Indoor
Weight/Cardio Equipment
Weights/ Cardio Equipment
Total Components/Facility
Unique Components/Facility
CowTown Skate Boards
1
1
1
Foothills Aquatic & Recreation Center
1
1
1
2
1
2
6
3
1
1
1
2
22
12
Glendale Adult Center
3
1
1
1
6
2
1
1
16
8
Glendale Civic Center
1
9
10
2
Glendale Civic Center Annex
5
1
6
2
Glendale Community Center
1
3
1
5
3
Manistee Ranch Museum
1
1
1
ONeil Recreation Center
1
2
3
2
Paseo Racquet Center
1
1
1
3
3
Rose Lane Recreation Center
1
3
4
2
Sahuaro Ranch Park Historical Area
1
1
2
2
Wheels in Motion Action Sports
1
1
1
System Totals
1
1
3
1
1
1
3
2
1
2
2
1
2
3
33
2
3
3
1
2
2
1
1
2
74
24
%  of Facilities with Component
8%
8%
8%
8%
8%
8%
17%
17%
8%
17%
17%
8%
8%
17%
58%
8%
8%
25%
8%
17%
17%
8%
8%
8%

164
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

165
DRAFT
Park Rankings
In addition to locating components, assessments included the functional quality of each element. 
The following tables (organized by classification) display the ranking of each park based on an overall 
score for its components and modifiers. In general, parks at the top of the list offer more and better 
recreation opportunities than those ranked lower. The bar length for each park reflects its overall score 
in proportion to the highest-ranking. There is no ultimate or perfect score. Scores are cumulative and 
based on the total number and quality of the components at a park in addition to the availability of such 
amenities as restrooms, drinking fountains, seating, parking, and shade Scores can be compared across 
classifications but are more applicable within the same class.
Table 28: Neighborhood Park Ranking Table

166
DRAFT
Table 29: Community Park Ranking Table
Table 30: Regional Park Ranking Table
Glendale parks are comparable to other agencies across the county by using these scores. The GRASP® 
National Dataset currently consists of 66 agencies, 4,540 parks, and over 23,975 components.
When comparing Glendale parks for all other agencies and parks in the dataset, Glendale has three parks 
in the top 100 parks in terms of overall GRASP® score.
It also has twelve parks in the top ten percent. These numbers are excellent when compared to recent 
GRASP® studies.

167
DRAFT
Population Distribution and Density
When discussing access to recreation, it is helpful to understand the population distribution and density in Glendale. In Figure 69, areas of higher population density are shown in darker orange, while areas that are less densely populated are 
lighter in color. Much of Glendale has a similar low density, as indicated by the brighter orange and yellow tones
Figure 68: 2019 Population Density Based on Population per Square Mile by Census Tract

168
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

169
DRAFT
Level of Service Analyses
Level of Service (LOS) measurements evaluate how parks, open spaces, and facilities in Glendale serve the 
community. They may be used to benchmark current conditions and to direct future planning efforts.
Why Level of Service? 
Level of Service (LOS) describes how a recreation system provides residents access to recreational assets 
and amenities. It indicates the ability of people to connect with nature and pursue active lifestyles. It can 
have implications for health and wellness, the local economy, and the quality of life. Further, LOS for a park 
and recreation system tends to reflect community 
values. It is often representative of people’s 
connection to their communities and lifestyles 
focused on outdoor recreation and healthy living. 
GRASP® Analysis
GRASP® (Geo-referenced Amenities Standards 
Process) has been applied in many cities across the country to evaluate LOS for park and recreation systems. 
With GRASP®, information from the inventory combined with Geographic Information Systems (GIS) 
software, produces analytic maps and data that show the quality and distribution of park and recreation 
services across the City. 
Perspectives
Perspectives are maps and data generated using the GRASP® methodology. Each perspective shows 
service across the study area. Data analysis also incorporates statistics. Maps, tables, and charts provide 
benchmarks or insights that are useful in determining community success in delivering recreation 
opportunities. 
Types of Perspectives
The LOS offered by a park or other feature is a function of two main variables: what is available at a specific 
location and how easy it is for a user to get to it. The inventory performed with the GRASP®-IT tool provides 
a detailed accounting of what is available at any given location, and GIS analysis uses the data to measure its 
accessibility to residents. People use a variety of ways to reach a recreation destination: on foot, on a bike, 
in a car, via public transportation, or some combination. In GRASP® Perspectives, this variability is accounted 
for by analyzing multiple travel distances (referred to as catchment areas). These service areas produce two 
distinct types of Perspectives for examining the park and recreation system:
1.	 Neighborhood Access
2.	 Walkable Access
A Neighborhood Access perspective uses a travel distance of one mile to the inventory and is assumed to 
be a suitable distance for a bike ride or short drive in a car, or perhaps a longer walk. This suitable distance 
captures users traveling from home or elsewhere to a park or facility by way of a bike, bus, or automobile. 
A Walkable Access perspective uses a shorter catchment distance intended to capture users within a ten to 
fifteen-minute walk. 
For each analysis, combining the service area for each component, including the assigned GRASP® value into 
one overlay, creates a shaded map representing the cumulative value of all features.

170
DRAFT
Figure 69: Example of GRASP® Level of Service Perspectives 
GRASP® Level of Service 
Perspectives Using 
Overlapping Suitable Distance 
to Yield a “Heat Map” that 
Provides a Measurement of LOS 
for any Location Within a Study 
Area (Orange Shades Represent 
the Variation in LOS Values 
Across the Map)
Assumptions:
1.	 Proximity relates to access. A feature within a specified distance of a given location is considered 
“accessible” from that location.” “Access” in this analysis does not refer to access as defined in the 
Americans with Disabilities Act (ADA).
2.	 Neighborhood access relates to one-mile proximity, a reasonable distance for a drive in a car, or by 
bicycle.
3.	 Walkable access relates to ½-mile proximity, a moderate ten-minute walk. 
4.	 Walkable access is affected by barriers, obstacles to free, and comfortable foot travel.
5.	 The LOS value of a map point is the cumulative value of all features accessible at that location. 
Neighborhood Access to Outdoor Recreation
A series of “heat maps” were created to examine neighborhood access to outdoor recreation 
opportunities which are available in parks. Neighborhood access looks at access to the system parks 
based on a 1-mile service area but also gives higher scores to those living within walking distance (10-
min/half-mile).
The orange shades represent a resident’s level of service at their house or work. Darker shades indicate 
greater access to a greater number or enhanced parks and components. Areas in gray indicate residents 
must go farther than one mile to access a recreation opportunity. The highest value of outdoor 
recreation in parks is just west of Heroes Regional Park. From this location, a resident has access to 75 
components at seven parks, a trail, and an indoor facility. 
In general, this map shows that Glendale has an excellent distribution of parks and facilities, with 99% of 
all residents living within one mile of a City recreation opportunity.

171
DRAFT
Figure 70: Glendale Neighborhood Access to Outdoor Recreation

172
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

173
DRAFT
Further analysis of this perspective indicates that 82 percent of the Glendale residents are within one 
mile of an outdoor recreation opportunity.
Table 31: Figure 71 Statistics
Column A: Shows the percentage of the City that has at least some service (LOS >0). Eighty-two percent 
of Glendale has at least some access to recreation opportunities within one-mile. This percentage is 
above the average for compared cities. Much of the area without service appears to be Luke Air Force 
Base.
Column B: For any location on the map, there is a numerical value that corresponds to the orange 
shading called the GRASP® value and results from the overlay or cumulative value of the scores of 
components accessible from that location. Values for different locations on the map can be compared 
to one another, so a person in a location with a high value (darker orange) has greater access to quality 
recreation opportunities than a person in a lower value (lighter orange) area. Glendale GRASP® values 
range from a low of 0 to a high of 505.
Column C: Glendale’s value of 155 is below the average and median GRASP® value for other comparable 
GRASP® agencies. This lower value may be a result of a higher percentage of lower-scoring parks than 
other agencies. For example, Glendale may have more parks in the Neighborhood Park classification as 
compared to Henderson, who has a higher rate of Community Parks.
Column D: Shows the results of dividing the number from Column C by the population density of the 
area. Compared to other similar-sized agencies for which GRASP® data is available, Glendale’s population 
density is above the average and median. Glendale’s score of 25 is significantly lower than the other 
agencies. 
Column E: The GRASP® Index, effectively the GRASP® value per capita, involves dividing the total value 
of all the components in the system by the population of Glendale. These last two numbers (column C & 
D) differ in two ways. First, the GRASP® Index does not factor in population density. Second, the GRASP® 
Index is derived using all components and does account for vital regional resources residents may access 
outside those limits. Glendale’s score of 11 is below the average and median on the comparable list.

174
DRAFT
GRASP® Comparative Data
The table below provides comparative data from other communities of similar population to Glendale 
across the country. Because every community is unique, there are no standards or “correct” numbers. 
However, there are several interesting similarities and differences when making these comparisons. 
First, comparing the total number of locations, Glendale is below the average and median when 
compared to similar agencies, but Spokane’s total number of parks skews these factors.
Glendale is low in the parks and components per capita. The system fails to meet the average or median 
in both categories.
In contrast, though, City of Glendale parks are the median value in average score per location. It is above 
the median and average in the number of components per site.

175
DRAFT
In the end, these comparisons would indicate that Glendale residents have access to fewer parks and 
components than other similar size agencies. Still, the parks that they do have access to are relatively 
similar or more developed than other agency parks. Find these comparisons and others in the following 
table. Please note that the inventory and analysis only include Glendale owned properties. Residents may 
have additional access to recreation opportunities provided by alternative providers such as HOA parks.
Table 32: GRASP® Comparative Data
 
STATE
WA
AZ
OR
CA
NV
CITY
Spokane
Glendale
Tualatin Hills 
PRD
Valley-Wide 
PRD
Henderson
YEAR
2009
2020
2018
2020
2018
POPULATION
200,844
250,784
265,078
275,064
290,567
STUDY AREA SIZE (Acres)
38,440
39,660
35,010
490,802
68,249
# OF SITES (Parks, Facilties, etc.)
107
75
270
65
65
TOTAL # OF COMPONENTS
673
594
898
414
854
AVG. # COMPONENTS per SITE
6.3
7.9
3.3
6.4
13.1
TOTAL GRASP® VALUE (Entire 
System) 
3,705
2,622
7,125
2,154
5,236
GRASP® INDEX
18
10
27
8
18
AVG. SCORE/SITE
35
35
26
33
81
% of TOTAL AREA w/LOS >0
99%
82%
100%
9%
83%
AVG. LOS PER ACRE SERVED
220
155
489
84
202
NUMBER OF COMPONENTS PER 
POPULATION
3.4
2.4
3.4
1.5
2.9
AVERAGE LOS/POP DEN PER ACRE
42
25
65
150
47
Population Density (per acre)
5
6
8
1
4
% of Population with Walkable 
Target Access
NA
59%
72%
22%
46%
People per Park
1,877
3,344
982
4,232
4,470
Park per 1k People
0.5
0.3
1.0
0.2
0.2

176
DRAFT
Walkability analysis measures access to recreation 
components by walking. One-half mile catchment 
radii have been placed around each component 
and shaded according to the component’s 
GRASP® score. Scores are doubled within this 
catchment to reflect the added value of walkable 
proximity, allowing direct comparisons between 
neighborhood access and walkable access.
Pedestrian Barriers
Environmental barriers can limit walkability. 
The LOS in this analysis has been “cut-off” by 
identified barriers where applicable.
Pedestrian barriers in Glendale, such as major streets, highways, streams, and arroyos/rivers, 
significantly impact the analysis. Zones created by identified barriers, displayed as dark red lines, serve 
as discrete areas that are accessible without crossing a major street or another obstacle. Green parcels 
represent existing parks and open space. 
Walkability is a measure of how user-
friendly an area is to people traveling on foot. 
This benefits a community in many ways related 
to public health, social equity, and the local 
economy. Many factors influence walkability 
including the quality of footpaths, sidewalks or 
other pedestrian rights-of-way, traffic and road 
conditions, land use patterns, and public safety 
considerations among others.

177
DRAFT
Figure 71: Walkability Barriers “Cut-off” Service Areas

178
DRAFT
Walkable Access to Recreation 
The analysis shows the LOS available across Glendale, based on a ten-minute 
walk. Darker gradient areas on the maps indicate where there are more 
and higher quality recreation assets available based on a half-mile service 
area. Gray areas on these maps suggest that recreation opportunities are 
beyond a ten-minute walk. In general, these maps show that Glendale has 
a good distribution of parks and facilities at a walkable scale but that there 
are perhaps some gaps in the system where facilities can be improved, and 
assets expanded. It is also evident in this analysis that pedestrian barriers 
play a significant role in walkable access to parks throughout Glendale. 
Areas of higher concentration are notable around the City with the highest 
value just North of Heroes Regional Park. The red star indicates the most 
significant GRASP® value area (430) in Figure x above. From the red star, a 
resident has access to 48 outdoor recreation components in four parks, a 
trail, and an indoor facility.
Figure 72: Walkable Access to Outdoor Recreation

179
DRAFT
Table 33: Figure 73 Statistics
The numbers in each column are derived as described in neighborhood access. The GRASP® Index does 
not apply to the walkability analysis. The LOS value for a person who must walk to assets is about 50 
percent (81 vs. 155) of that for someone who can drive to areas that have some access to recreation 
opportunities.
Determining a Level of Service Standard
The orange shading in the LOS maps allows for a quick understanding of service distribution across 
the City. Showing where LOS is adequate or inadequate is an advantage of using GIS analysis. To do 
this the question of “what constitutes an appropriate level of service for Glendale residents?” must be 
determined. 
Using the average score of all parks in Neighborhood park classification, one could consider this 
measurement as a standard for the Glendale system. Three parks occur in an average score range 
and may constitute the average park in this classification type. These parks are displayed with their 
associated components in Table 34. This table indicates that of these three parks, basketball courts, open 
turf, playgrounds, small shelters, and volleyball courts are standard components. They are present at all 
three of these parks. Additional components that occur less frequently at these parks include a practice 
diamond, a loop walk, racquetball courts, and tennis courts. These three parks average six unique 
components, and there may be more than one of these components, such as multiple racquetball courts 
or tennis courts, for example.
Table 34: Summary of Average Neighborhood Parks

180
DRAFT
These parks and components are likely to attract users from a walkable distance. The following map 
(Figure 74) brackets the level of service values to areas that are below or above the value provided by 
parks in this range and is known as the target score for Glendale. GIS analysis shows where LOS is above 
or below the threshold value. Purple areas indicate where walkable LOS values meet or exceed the 
target. Areas shown in yellow on the map can be considered areas of opportunity. These are areas where 
land and assets are currently available but do not provide the target value. It may be possible to improve 
the LOS value in such areas by enhancing the quantity and quality of features in existing parks without 
the need to acquire new lands or develop new parks. Another option might be to address pedestrian 
barriers in the immediate area.

181
DRAFT
Figure 73: Walkable Access Gap Identification

182
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

183
DRAFT
On the Walkable Access Gap Identification map, regions shown in purple have LOS that exceeds the 
target value. Forty-five percent of the City is above the target, and about 55 percent is outside of 
walkable access.
Figure 74: Walkable Access to Assets Based on Percentage of Land within City Boundary that Scores 
Above Target (Purple) or Below Target (Yellow) 
Figure 75: Walkable Access to Assets Based on Population
Figure 76 displays the level of service based on where people live. Using the data shown in Walkable 
Access to Recreation Gap Identification, and census data (Esri GIS data enrichment techniques), the 
analysis indicates that parks are well placed in or close to residential areas and capture a higher 
percentage of the population than land area. With 59 percent of residents in the target zone and 
about 84 percent within walking distance of some outdoor recreation opportunities, Glendale is better 
positioned than the previous analysis indicated.

184
DRAFT
Additional Discussion on Access to Outdoor Recreation
While the above analyses are typical, they may not reflect the model that an agency such as Glendale 
may follow in the level of service provision. The expansiveness of the City likely makes it difficult for 
complete walkable coverage. On the other hand, the City may find its market is more in providing 
recreational opportunities at the broader drive-to distance.
As an example, one area of note would include the neighborhood around Heritage and Mondo Parks. 
While this neighborhood has two parks within walking distance for most residents, these parks, even 
combined values, do not equal the target score as indicated by the yellow color on the map. Other areas 
of note include around Hillcrest Park, Hidden Meadows Park, and O’Neil/Windsor Parks. These areas 
could likely benefit from park upgrades and additional components where space allows.
Access to Indoor Facilities
The analysis shows access to indoor facilities across Glendale based on a 1-mile and 1/2-mile service 
area. Indoor facilities in Glendale differ significantly in their offerings, size, and function. For those 
reasons, the following analysis should be considered, but not be regarded as the only method of 
determining indoor recreation level of service in Glendale. Darker gradient areas on the maps indicate 
where there are more and higher quality indoor assets available. Gray areas on these maps suggest that 
recreation opportunities are beyond a one-mile radius. In general, these maps show that Glendale has 
limited distribution of indoor facilities. The highest level of service is provided at Foothills Recreation 
Center. An equivalate facility is not available in south Glendale. Other facilities that offer more limited 
indoor opportunities are more reasonable distributed around the City.

185
DRAFT
Figure 76: Access to Indoor Facilities

186
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

187
DRAFT
More on Utilizing GRASP® Perspectives
GRASP® perspectives evaluate the level of service throughout an area from various points of view. Their 
purpose is to reveal possible gaps in service and provide a metric to use in understanding a recreation 
system. However, it is not necessarily beneficial for all parts of the community to score equally in 
the analyses. The desired level of service for a location should depend on the type of service, the 
characteristics of the site, and other factors such as community need, population growth forecasts, 
and land use issues. For example, commercial, institutional, and industrial areas might reasonably 
have lower Levels of Service for parks and recreation opportunities than residential areas. GRASP® 
perspectives focus attention on gap areas for further scrutiny. 
Perspectives can determine if current levels of service are appropriate if used in conjunction with other 
assessment tools such as needs assessment surveys and a public input process. Future planning efforts 
can model similar levels of service to new, developing neighborhoods, or it may be that different levels 
of service are suitable, and the City should utilize a new set of criteria to reflect these distinctions.
Other Types of Analysis
Traditional analyses may also evaluate the recreational level of service.
 
Capacities Analysis
A traditional tool for evaluating parks and recreation services is capacity analysis. This analysis compares 
the number of assets to population and projects future needs based on providing the same ratio of 
components per population (i.e., as the population grows over time components may need to be added 
to maintain the same proportion). Table 35 shows the current capacities for selected elements in 
Glendale. While there are no correct ratios for these components, this table must be used in conjunction 
with other information, such as input from focus groups, staff, and the general public, to determine if 
the current capacities are adequate or not for specific components.

188
DRAFT
Table 35: Glendale Capacities
The usefulness of the capacity table to project future facility needs based on population growth, if the 
future population’s interests and behaviors are the same as today’s, and that today’s capacities are in 
line with today’s needs. The capacities table bases its analysis on the number of assets without regard 
to distribution, quality, or functionality. Higher LOS is achieved only by adding assets, regardless of the 
location, condition, or quality of those assets. In theory, the LOS provided by assets is more accurately a 
combination of location and quality as well as their quantity, which is why this table should be used with 
discretion, and only in conjunction with the other analyses presented here.

189
DRAFT
Table 36: Comparison to NRPA Outdoor Park and Recreation Facilities – Median Population Served per 
Facility
Comparing Glendale to recent national statistics published by the National Recreation and Park 
Association in their “2020 NRPA Agency Performance Review: Park and Recreation Agency Performance 
Benchmarks”, the agency fails to meet the median components except for basketball courts, dog parks, 
and playgrounds. Dependent on field classification amongst agencies, Glendale is either below the 
median or has a surplus in both diamond and rectangle fields.
Similar calculations can also be made based on acres of land and parks per 1,000 residents. The following 
table includes all the properties included in the GIS mapping. Computation of the acreage consists of 
only Glendale parks. Residents per park and acres of parks per 1,000 people fall slightly short of the 
NRPA published benchmarks for similar size cities. 
Table 37: Acres of Park Land per 1,000 Residents
This capacity table indicates that Glendale provides approximately 8.4 acres per 1000 people or 119 
people per acre of “park.” It also shows that based on projected population growth that the City should 
consider adding 186 acres over the next five years.

190
DRAFT
Key Conclusions
Proximity, availability of transportation, pedestrian barriers, and overall size of the City are relevant 
factors affecting Glendale levels of service. The current provision of assets is, to a certain degree, 
equitable across Glendale, assuming resident’s access to motorized transportation. The City provides 
neighborhood and walkable levels of service in most areas, while non-residential regions may have 
limited access to opportunities. The quality and standards of the amenities at existing parks should be 
improved and increased across the entire system.
The most obvious way to increase overall LOS is to add assets in any area with lower service or acquire 
land or develop partnerships in areas lacking current service. Some gaps in walkable service exist 
throughout Glendale, and many of these areas are likely residential in nature. Inventory efforts for this 
study did not include alternative providers such as homeowner association parks that may supplement 
the service at the walkable levels. Some residential areas have less access to quality recreation 
opportunities, while other regions have no walkable access. Pedestrian barriers and lack of trails also 
may limit access to recreation throughout Glendale. Additional analysis and a review of the information 
received from surveys, focus groups, and other sources, including staff knowledge, contribute to identify 
the best locations for future improvements.
In addition to improving existing park conditions and adding service in low scoring areas, it is also evident 
that access to indoor facilities lacks equitability from north to south. The following figure illustrates 
an option of improving Rose Lane Aquatics Center and Park. This southern location appears to be a 
reasonable option to creating more equitable service in Glendale and uses existing facilities. However, 
there are feasibility challenges with the pool at Rose Lane Aquatics Center so development of aquatic 
facilities at a central location may better achieve service equity and financial goals. 
The map below shows the impacts to access to indoor facilities given three-mile, five-mile and seven-mile 
service areas on Foothills Recreation Center and potential improvements at Rose Lane Aquatics Center 
and Park.

191
DRAFT
Figure 77: Improving access to indoor facilities analysis

192
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

193
DRAFT
Appendix D: Community Survey 
Methodology
The City of Glendale Parks and Recreation Master Plan Update Community Survey used a traditional 
mail survey approach coupled with an option to complete the survey online or by smartphone through 
a password protected website. The mail survey, also referred to as the Invite Survey, was structured to 
allow for a random selection of respondents to the survey in Glendale in order to obtain a representative 
sample from the community. In total, 4,251 households within the city limits of Glendale were randomly 
selected to receive the Invite Survey. The Invite Survey generated 276 complete surveys which resulted 
in a margin of error of +/- 5.9% at a 95% confidence level. Responses were collected from all major ZIP 
codes (85301 through 85310) across Glendale, representing a thorough geographic participation.
Margin of error represents a level of accepted uncertainty and confidence level represents how confident 
RRC, a survey firm with expertise in parks, open space, and trails needs assessment studies, is that the 
results represent the greater population. Error is present in all survey data because the purpose of a 
survey is to use a smaller sample to estimate how an entire population would respond. 
For example, if this study was repeated with a new sample of 276 of randomly selected Glendale 
residents, RRC assumes the actual result for any given question is still within +/- 5.9% of the result we 
find on this Invite Survey. Thus, if a “yes/no” question is asked of respondents and the response is 50 
percent “yes,” we would be 95 percent confident (a commonly used threshold) that the actual result is 
between 44.1 percent and 55.9 percent. A common target for margin of error is +/-5%; however, the 
random selection methodology of the survey truly drives how well the data represents the population 
and the margin of error is only one part of the process of gathering representative results. 
To ensure results represent residents of Glendale, Invite Survey responses are weighted by age to better 
represent the community. In this case, younger residents were not as well represented. In general, mail 
surveys tend to have a higher than average age than the local population. Weighting is therefore applied 
to ensure younger residents are given a representative share of responses. This is a common practice in 
survey research and facilitates representative results.
Comparing findings to another sample of data is another method to use to confirm survey data. In this 
case, comparing Open Link Survey sample responses further validates Invite Survey results. The 356 
completed responses from the Open Link Survey show very similar results to the Invite responses, placing 
more confidence in the results of the Invite Survey sample despite a lower sample size. 
The margin of error is acceptable (and significant at even a 90% confidence level) and the process used 
to produce the Community Survey Report followed a standardized approach within the parameters of 
budget allocated to the research to allow for a random sample of respondents from across Glendale to 
participate. Results were weighted to correct for issues of underrepresentation of younger populations 
and Open Link Survey results track very similarly to the Invite Survey sample. All together these steps 
garner valid results from residents. Therefore, RRC is confident the results are valid and represent 
Glendale residents.

194
DRAFT
THIS PAGE IS INTENTIONALLY LEFT BLANK

195
DRAFT
Appendix E: Site Specific Park Improvement 
Projects
0
100'
200'
SCALE: 1"=100'
2.2.2021
Keynote Legend
Parking Data:
Needed Amenity Parking:
- 70 / Soccer Field = 
350
- 40 / Dog Park = 
40
- 150 / Group Ramada = 
150
- 20 / Archery Range = 
20
- Miscellaneous = 
50
 
 
Total = 610
Provided Parking:
-Existing Pavilion Parking = 
240 
-Existing Library Parking = 
127
-Proposed North Field Parking = 
 
180
-Proposed South Field Parking =
 
140
-Proposed Additional Library 
Parking =  
50
-Proposed Basketball Parking = 40
-Proposed Recreation & Aquatic 
Center Parking = 
220
 
 
Total = 997
Heroes Park
 Conceptual Layout
Multi-Use
Multi-Use
Field
Field
Multi-Use
Multi-Use
Field
Field
Maintenance
Maintenance
Yard
Yard
Multi-Use
Multi-Use
Field
Field
3 Acre
3 Acre
Dog Park
Dog Park
U11-U12
U11-U12
Field
Field
Ramada
Ramada
Pavilion
Pavilion
Recreation and
Recreation and
Aquatic Center
Aquatic Center
5 Acre
5 Acre
Lake
Lake
Existing 
Existing 
Parking
Parking
Existing 
Existing 
Parking
Parking
Heroes Regional
Heroes Regional
Park Library
Park Library
Parking
Parking
Lot
Lot
Parking
Parking
Lot
Lot
Parking
Parking
Parking
Parking
Lot
Lot
Parking
Parking
Lot
Lot
U11-U12
U11-U12
Field
Field
Ramada &
Ramada &
Large Play
Large Play
Tennis
Tennis
Courts
Courts
Tennis
Tennis
Courts
Courts
Volleyball
Volleyball
Courts
Courts
Volleyball
Volleyball
Courts
Courts
Basketball
Basketball
Courts
Courts
Ramada &
Ramada &
Restroom
Restroom
U6-U8
U6-U8
Field
Field
U6-U8
U6-U8
Field
Field
U6-U8
U6-U8
Field
Field
U9-U10
U9-U10
Field
Field
Ramada &
Ramada &
Restroom
Restroom
127
50
140
180
240
220
40
CONCEPTUAL ONLY

196
DRAFT
Bicycling and Pedestrian Element 
Page 5‐15 
51ST AVE
43RD AVE
BETHANY HOME RD
CAMELBACK RD
GLENDALE AVE
NORTHERN AVE
OLIVE AVE
PEORIA AVE
CACTUS RD
THUNDERBIRD RD
GREENWAY RD
BELL RD
UNION HILLS DR
BEARDSLEY RD
DEER VALLEY RD
PINNACLE PEAK RD
GRAND AVE
59TH AVE
67TH AVE
75TH AVE
83RD AVE
91ST AVE
99TH AVE
107TH AVE
115TH AVE
EL MIRAGE RD
DYSART RD
LITCHFIELD RD
BULLARD AVE
REEMS RD
SARIVAL AVE
COTTON LN
CITRUS RD
PERRYVILLE RD
o
Luke AFB
Glendale
Municipal
Airport U
V
101
U
V
303
U
V
101
£
¤
60
S
k
un
k
Creek
New River
New River
Agua F
ria
R
i
ver
G
L
E
N HA
R
B
O
R
B
LVD
NOR
THERN PKW
Y
Glendale Bicycle and
Pedestrian Network
Figure 5
Sources:  Glendale, 2014; Parsons Brinckerhoff, 2015.
Legend
Existing On-street Bikeway (collector streets)
Existing On-street Bikeway (arterial streets)
Existing Off-street Multi-use Pathway
Future On-street Bikeway (collector streets)
Future On-street Bikeway (arterial streets)
Future Off-street Multi-Use Pathway
Existing Pathway Underpass/Overpass
Future Pathway Underpass/Overpass
Glendale City Limits
Glendale Municipal Planning Area
Luke Air Force Base
Freeway / Highway
Major Arterial / Arterial
Railroad
River / Creek
Luke AFB
o
Airport
0
1
2
½
Mile
Envision Glendale 2040 | Bicycle and Pedestrian Network

197
DRAFT
2.2.2021
Pg. 1 of 3
Conceptual Layout  |  Concept “A”
1
14
1
10
7
1
2
13
17
15
13
20
19
9
4
4
18
5
6
8
Sahuaro Ranch Park 
Keynote Legend
1.  
Restore Historic Groves 
 
 
Citrus
 
 
Date Palm 
  
 
Pecan 
 
 
Stone Fruit
 
 
Demonstration Field
 2. 
Make 59th the SRP district signature  
 
 
 
 
streetscape from Mt. View to Brown with  
 
 
 
enhanced intersections, signals, landscape,  
 
 
 
paths, etc.
3. 
Create a Guest Pavilion at the north end   
 
 
 
of the central parking as the “hub” for  
 
 
 
 
visitors, education, shopping, dining,  
 
 
 
 
sales, etc.
4. 
Create “Education Loop(s)” with brand,  
 
 
 
 
signage, for both guided and self-guided   
 
 
 
tours.
5. 
Right size parking size and distribution
6. 
Create drop zones in parking
7. 
Add Shade along all walks and paths
8. 
Add trees and islands w/ trees in parking
9. 
Add roundabout on Mt. View
10. 
Create and brand soft path walking  
 
 
 
 
loops in the park and district.  “Walk the   
 
 
 
Park” attractions
11. 
Renovate soccer field, expand to 200’ x 320’, switch to  
 
artificial turf, remove fence,  surround field with grove and  
 
add shade pavilions making it a signature attraction 
12. 
Renovate north soccer fields, provide (2) 160’ x 260’   
 
artificial turf soccer fields, install (3) 20’ x 40 Ramadas
13. 
Rehab or rebuild existing restrooms,  
 
 
 
 
review locations/distribution to optimize
14. 
Reduce number of picnic tables/pads in   
 
 
 
pecan grove
15.  Complete Removal and Replacement of   
 
 
 
Existing Playground Equipment
16.  “The Lawn” Multi-Use Event and Education Space  
 
 
with Shade pavilion 
17.  Destination Play and Water Play Area
18.  Multi-Use Lawn Area
19.  Rename Mountain View Road to Sahuaro Ranch Drive
20.  Re brand the Area to Include Sahuaro Ranch as the Key  
 
Element, i.e. Glendale Public Library at Sahuaro Ranch,  
 
Glendale Community College at Sahuaro Ranch.   
Concept Statements
- Provide Dining, Walking, Shopping, Socializing, Event, Botanical, 
and Commercial Opportunities and  Attractions
- Prepare a Structural Assessment for the Existing Historic 
Buildings and Structures With Recommendations For Repairs 
and Ongoing Maintenance 
- Prepare a Drainage Assessment for the Historic Areas of the 
Park Focusing on The Historic Buildings and Structures. Provide 
Recommendations to Eliminate Flood Impacts to Buildings. 
63rd Avenue
59th Avenue
Glendale Public Library 
@ Sahuaro Ranch 
Sahuaro Ranch Elem. School
 
 
 
Existing Parking Proposed Parking 
Lot A 
 
207  
 
 
XXX
School Lot     
 
 
Lot B 
 
290  
 
 
XXX
Ballfifield Lot  
Lot C 
 
245  
 
 
XXX
Ramada Lot
Lot D 
 
58  
 
 
XXX
Historical Lot                                                                                                            
Totals 
 
742  
 
 
XXX
Signage and Wayfifinding Legend 
Create a District With Brand Identification and Wayfinding Signage
 
Entry Monument 
 
Electronic Reader Board
 
Primary Directional 
 
Secondary Directional
 
Educational / Historical Information
Brown St.
0
100'
200'
Glendale Community College
Parking Lots
Glendale Community College 
at Sahuaro Ranch 
Glendale Fire 
Station No. 157
Sahuaro Ranch Dr.
1
16
3
5
6
8
5
6
8
SAHUARO RANCH 
PARK DISTRICT 
P
S
E
P
P
P
P
S
S
S
E
E
E
E
E
E
E
E
E
E
E
E
E
S
S
S
20
P
5
6
8
S
S
E
S
11
12
CONCEPTUAL ONLY

198
DRAFT
2.2.2021
Pg. 2 of 3
 Conceptual Layout  |  Concept “B”
1
15
14
1
10
7
1
2
13
13
20
19
11
4
4
18
5
6
8
Sahuaro Ranch Park 
Keynote Legend
1.  
Restore Historic Groves 
 
 
Citrus
 
 
Date Palm 
  
 
Pecan 
 
 
Stone Fruit
 
 
Demonstration Field
 2. 
Make 59th the SRP district signature  
 
 
 
 
streetscape from Mt. View to Brown with  
 
 
 
enhanced intersections, signals, landscape,  
 
 
 
paths, etc.
3. 
Create a Guest Pavilion at the north end   
 
 
 
of the central parking as the “hub” for  
 
 
 
 
visitors, education, shopping, dining,  
 
 
 
 
sales, etc.
4. 
Create “Education Loop(s)” with brand,  
 
 
 
 
signage, for both guided and self-guided   
 
 
 
tours.
5. 
Right size parking size and distribution
6. 
Create drop zones in parking
7. 
Add Shade along all walks and paths
8. 
Add trees and islands w/ trees in parking
9. 
Add roundabout on Mt. View
10. 
Create and brand soft path walking  
 
 
 
 
loops in the park and district.  “Walk the   
 
 
 
Park” attractions
11. 
Move Main Soccer Field North, Expand to 225’ x 360’,  
 
Switch to Artificial Turf,  surround field with grove and add  
 
shade pavilions making it a signature attraction 
12. 
Reconfigure Sidewalks 
13. 
Rehab or rebuild existing restrooms,  
 
 
 
 
review locations/distribution to optimize
14. 
Reduce number of picnic tables/pads in   
 
 
 
pecan grove
15.  Complete Removal and Replacement of   
 
 
 
Existing Playground Equipment
16.  “The Lawn” Multi-Use Event and Education Space  
 
 
with Shade pavilion 
17.  Destination Play and Water Play Area
18.  Multi-Use Lawn Area
19.  Rename Mountain View Road to Sahuaro Ranch Drive
20.  Re brand the Area to Include Sahuaro Ranch as the Key  
 
Element, i.e. Glendale Public Library at Sahuaro Ranch,  
 
Glendale Community College at Sahuaro Ranch.   
Concept Statements
- Provide Dining, Walking, Shopping, Socializing, Event, Botanical, 
and Commercial Opportunities and  Attractions
- Prepare a Structural Assessment for the Existing Historic 
Buildings and Structures With Recommendations For Repairs 
and Ongoing Maintenance 
- Prepare a Drainage Assessment for the Historic Areas of the 
Park Focusing on The Historic Buildings and Structures. Provide 
Recommendations to Eliminate Flood Impacts to Buildings. 
63rd Avenue
59th Avenue
Glendale Public Library 
@ Sahuaro Ranch 
Sahuaro Ranch Elem. School
 
 
 
Existing Parking Proposed Parking 
Lot A 
 
207  
 
 
XXX
School Lot     
 
 
Lot B 
 
290  
 
 
XXX
Ballfifield Lot  
Lot C 
 
245  
 
 
XXX
Ramada Lot
Lot D 
 
58  
 
 
XXX
Historical Lot                                                                                                            
Totals 
 
742  
 
 
XXX
Signage and Wayfifinding Legend 
Create a District With Brand Identification and Wayfinding Signage
 
Entry Monument 
 
Electronic Reader Board
 
Primary Directional 
 
Secondary Directional
 
Educational / Historical Information
Brown St.
0
100'
200'
Glendale Community College
Parking Lots
Glendale Community College 
at Sahuaro Ranch 
Glendale Fire 
Station No. 157
Sahuaro Ranch Dr.
1
16
3
5
6
6
8
17
5
6
8
SAHUARO RANCH 
PARK DISTRICT 
P
S
E
P
P
P
P
S
S
S
S
E
E
E
E
E
E
E
E
E
E
E
E
E
E
S
S
S
20
P
5
6
8
12
12
S
S
9

199
DRAFT
2.2.2021
Pg. 3 of 3
Photo Inspiration 
Sahuaro Ranch Park 
1
Shaded Walkway
5
Destination Playground
9
Outdoor Event Space 
4
Destination Playground
8
Citrus Groves
12
Themed Roundabout @ Entry Drive
3
Pole Barn Event Space
7
Themed Splash Pad
11
Educational Opportunities
2
Shaded Walkway
6
Mutli Use Event Lawn 
10
Pecan Groves
Tumbleweed Park | Chandler, Arizona
Atlanta Contemporary Art Center | Atlanta, Georgia
Murphy Bridle Path | Phoenix, Arizona
Pecan Groves | Queen Creek, Arizona
Roundabout Art Monuments | Bend, Oregon
Audubon Park | New Orleans, Louisiana
Peoria Sports Complex | Peoria, Arizona
Citrus Groves | Waddell,  Arizona
Event Space | Palouse County, Idaho
Maggie Daly Park | Chicago, Illinois

200
DRAFT
2.2.2021
Conceptual Layout | 55th Avenue Trailhead
Pinnacle Peak Road
Keynote Legend
1. Hydroseed Disturbed Areas and 
Existing Parking Areas 
2. Proposed Parking Area to Match 
Existing Parking: 165 Parking Stalls
3. Re-Configure Driveway Entrance 
@ Intersection with Access Gate 
and Treadle
4. Convert Drive into One Way Loop
5. Reclaim Edge and Revitalize with 
Desert Demonstration Garden
 
6. Secondary Trailhead Breezeway: 
Restroom, Classroom, and Shade 
Structure
7. Trail Connection to Pinnacle 
Peak Road
8. Aesthetic Screen Wall
9. Emergency Vehicle Access Only 
with Gates
10. Entry Monument Signage
11. Secondary Signage Typ.
 
 
 
Coach Whip Trail
 
 
 
Flatlander Trail
 
 
 
New Trail Connection
General Notes:
- Remove Existing Restroom 
Buildings (Refer to Park Overview 
for Locations)
55th Avenue
2
6
11
7
4
5
11
5
1
1
1
1
Thunderbird Conservation Park 
Pg. 2 of 5
8
9
5
8
3
5
10
8
5
CONCEPTUAL 
ONLY

201
DRAFT
2.2.2021
 Conceptual Layout | 59th Avenue Trailhead
Keynote Legend
1. Hydroseed Disturbed Areas and 
Existing Parking Areas
 
2. Proposed Parking Areas to 
Match Existing Parking: 169 
Parking Stalls 
3. Re-Configure Driveway Entrance 
@ Intersection.
4. Convert Drive into One Way Loop
 
5. Modify Vehicular Circulation , 
Create “Silent Road” For Hikers and 
Bikers 
6. Revitalize Existing Amphitheater 
and Old Drive into Desert 
Demonstration Garden
7. Tertiary Trailhead Breezeway: 
Bathroom and Shade Structure
8. Primary Trailhead Breezeway: 
Indoor/Outdoor Classroom Space, 
Restroom, Shade Structures
9. Entry Monument Signage
10. Secondary Signage Typ.
11. Barrier Free Trail
12. Dedicated Maintenance Area
 
 
 
Coach Whip Trail
 
 
 
Cholla Loop Trail
 
 
 
Sunrise Trail
General Notes:
- Remove Existing Restroom 
Buildings (Refer to Park Overview 
for Locations)
59th Avenue
59th Avenue
11
10
1
3
9
5
5
4
6
6
10
8
7
2
2
12
Thunderbird Conservation Park 
Pg. 3 of 5
1
6
CONCEPTUAL ONLY

202
DRAFT
2.2.2021
 Conceptual Layout | 67th Avenue Trailhead
67th Avenue
1
8
6
5
7
9
7
2
1
4
3
Keynote Legend
1. Hydroseed Disturbed Areas and 
Existing Parking Areas 
2. Proposed Parking Areas to 
Match Existing Parking: 100  
Parking Stalls 
3. Re-Configure Driveway Entrance 
@ Intersection with Access Gate 
and Treadle
4. Re locate Entry Driveway to 
Parking Lot 
5. Convert Drive into One Way Loop
6. Modify Vehicular Circulation , 
Create “Silent Road” For Hikers and 
Bikers
7. Reclaim Edge and Revitalize with 
Desert Demonstration Garden
8. Tertiary Trailhead Breezeway: 
Restroom and Shade Structure
9. Equestrian Parking
10. Entry Monument Signage
11. Secondary Signage Typ.
 
 
 
Coach Whip Trail
 
 
 
Sunrise Trail
 
 
 
Desert Iguana Trail
 
 
 
Desert Iguana   
 
                      Connector
 
 
 
Chuckwalla Overlook
General Notes:
- Remove Existing Restroom 
Buildings (Refer to Park Overview 
for Locations)
Thunderbird Conservation Park 
Pg. 4 of 5
10
11
CONCEPTUAL ONLY

203
DRAFT
2.2.2021
Photo Appendix
Thunderbird Conservation Park 
Pg. 5 of 5
1
Shade Structure
5
Restroom Building
9
Trailhead Breezeway
4
Ranger Station
8
Desert Revegetation
12
Desert Revegetation
3
Trailhead Breezeway
7
Entry signage
11
Trail Signage
2
Shade Structure
6
Group Education
10
Trail Signage
Brown’s Ranch Trailhead | Scottsdale, Arizona
Piestewa Peak Trailhead | Phoenix, Arizona
Liberty Wildlife | Phoenix, Arizona
Desert Hills Trailhead | Phoenix, Arizona
Piestewa Peak Trailhead | Phoenix, Arizona
Desert Hills Trailhead | Phoenix, Arizona
George “DOC” Cavalliere Park | Scottsdale, Arizona
Desert Hills Trailhead | Phoenix, Arizona
Desert Hills Trailhead | Phoenix, Arizona
Piestewa Peak Trailhead | Phoenix, Arizona
Deem Hills Trailhead and Park | Phoenix, Arizona
Deem Hills Trailhead and Park | Phoenix, Arizona

204
DRAFT
0
400'
800'
Thunderbird Conservation Park
Thunderbird Conservation Park Overview
Keynote Legend
 
 
 
Thunderbird Conservation Park Boundary
 
 
 
Coach Whip Trail
 
 
 
Cholla Loop Trail
 
 
 
Cholla Connector
 
 
 
Flatlander Trail
 
 
 
Arrowhead Point Trail
 
 
 
Sunrise Trail
 
 
 
Desert Iguana Trail
 
 
 
Desert Iguana Connector
 
 
 
Ridgeline Trail
 
 
 
Chuckwalla Overlook Trail
 
 
 
Remove/Re-vegetate Trail
 
 
 
“Silent” Road - Hiking and Service Only
 
 
 
Existing Restroom Building
1. 55th Avenue and Pinnacle Peak Trailhead See Pg. 2 
for Proposed Improvements. 
2. 59th Ave. Trailhead, See Pg. 3 for Proposed 
Improvements
3. 67th Ave. Trailhead, See Pg. 4 for Proposed 
Improvements.
4. Keep Existing Ramadas, Remove Existing Restroom
5. Walk In Trailhead
6. Amphitheater Steps - To be Turned into Interpretative 
Botanical Garden Walk
7. Monument Sign
8. Wildlife Viewing Areas
9. Sediment Basin / Retention Area
67th Ave
67th Ave
59th Ave
59th Ave
51st Ave
51st Ave
59th Ave
59th Ave
67th Ave
67th Ave
55th Ave
55th Ave
Pinnacle Peak Rd
Pinnacle Peak Rd
Arrowhead
Arrowhead
Ranch
Ranch
Legend Springs
Legend Springs
Elementary
Elementary
School
School
Arrowhead
Arrowhead
Lakes
Lakes
Saddleback
Saddleback
Hills
Hills
The
The
500
500
Club
Club
Las Brisas
Las Brisas
Elementary
Elementary
School
School
Bayer
Bayer
Private
Private
School
School
51st Ave
51st Ave
Pg. 1 of 5
2.2.2021
9
3
7
7
5
1
2
8
8
7
6
4

205
DRAFT
Appendix F: Parks and Recreation 
Influencing Trends
The changing pace of today’s world requires analyzing recreation trends from both a local and national 
level. Understanding the participation levels of city residents using data from the U.S. Census Bureau, 
combined with research of relevant national recreation trends, provides critical insights that help to plan 
for the future of parks and recreation. These new shifts of participation in outdoor recreation, sports, and 
cultural programs are an important component of understanding and serving your community.
Part I: Recreation Behavior and Expenditures of Glendale Citizens
•	
Local Recreational Expenditures
•	
Outdoor Recreation Behavior
•	
Fitness and Health Behavior
•	
Team Sport Participation
Part II: Parks and Recreation Trends Relevant to Glendale
•	
Community Events and Festivals
•	
Community Gardens
•	
Conservation
•	
Cultural Tourism
•	
Food Trucks
•	
Generational Trends in Recreation
•	
Impacts of Homelessness
•	
Marketing & Social Media
•	
Nature Programming/Nature Deficit Disorder 
•	
Older Adults and Senior Programming
•	
Outdoor Fitness Trails 
•	
Pickleball
•	
Preventative Health
•	
Recreational Preferences by Ethnicity
•	
Signage and Wayfinding
•	
Urban Park Revenue 
Part I: Recreation Behavior and Expenditures of Glendale Households
Local Recreational Expenditures
Data from the Bureau of Labor Statistics provides insights about consumer expenditures per household 
in 2019. The following information was sourced from ESRI Business Analyst, which provides a database of 
programs and services where Glendale residents spend their money. The table below shows the average 
dollars spent on various recreational products/services. Money spent on Sports/Rec/Exercise Equipment 
related to Entertainment and Recreation generated the highest revenues of $15.4 million per year in 
Glendale.

206
DRAFT
Table 38: Recreational Expenditures in Glendale, AZ
Outdoor Recreation Behavior
In Figure 78, data from ESRI Business Analyst shows popular outdoor recreation activity participation by 
households in Glendale. Participation was also pulled from the State of Arizona for comparison. The most 
popular activities in the Glendale included:
•	
Jogging or Running (13%)
•	
Hiking (11 %)
•	
Fishing (Fresh Water) (10%)
Figure 78: Outdoor Recreation Behavior of Glendale compared to the State of Arizona

207
DRAFT
Fitness and Health Behavior
The figure below shows household participation in various fitness activities. Participation was higher in 
Glendale than the State of Arizona, specifically for the following activities: 
•	
Walking for Exercise (23%)
•	
Swimming (15%)
•	
Weight Lifting (10%)
Figure 80: Fitness and Wellness Participation of Glendale compared to the State of Arizona
Team Sport Participation
According to census data, households in Glendale had highest participation in basketball (8%), followed 
by football (5%), baseball, soccer, tennis, and volleyball (4%).
Figure 80: Team Sport Household Participation in Glendale compared to State of Arizona

208
DRAFT
Part II: Parks and Recreation Trends Relevant to Glendale
Community Events and Festivals
In the context of urban development, from the early 1980’s there has been a process that can be 
characterized as “festivalization,” which has been linked to the economic restructuring of towns and 
cities, and the drive to develop communities as large-scale platforms for the creation and consumption 
of “cultural experience.” 
The success rate for festivals should not be evaluated simplistically solely on the basis of profit (sales), 
prestige (media profile), size (numbers of events). Research by the European Festival Research Project 
(EFRP)1 indicates there is evidence of local and city government supporting and even instigating and 
managing particular festivals themselves to achieve local or regional economic objectives, often defined 
very narrowly (sales, jobs, tourists). There is also a growing number of smaller, more local, community-
based festivals and events in communities, most often supported by local councils that have been 
spawned partly as a reaction to larger festivals that have become prime economic-drivers. These 
community-based festivals often will re-claim cultural ground based on their social, educational, and 
participative value. For more information on the values of festivals and events, see the CRC Sustainable 
Tourism research guide2 on this topic.
Community Gardens
Communities around the country are building community gardens for a number of far-reaching 
environmental and social impacts. According to GreenLeaf Communities, which supports scientific 
research in environmental and human health, community gardens offer benefits including:3 
Some studies show that community gardens can improve the well-being of the entire community by 
bringing residents together and creating social ties. This activity can reduce crime, particularly if gardens 
are utilized in vacant lots. In fact, vacant land has the opposite effect of community gardens, including 
increased litter, chemical and tire dumping, drug use, and decreased property values. By creating 
community gardens, neighborhoods can teach useful skills in gardening, food production, selling, 
and business. The National Recreation and Park Association published an in-depth guide to building a 
community garden in parks through the Grow Your Park Initiative, which can be found on their website.4 
1 EFRP is an international consortium seeking to understand the current explosion of festivals and its implications and 
perspective. http://www.efa-aef.eu/en/activities/efrp/, accessed October 2012.
2 Ben Janeczko, Trevor Mules, Brent Ritchie, “Estimating the Economic Impacts of Festivals and Events: A Research Guide,” 
Cooperative Research Centre for Sustainable Tourism, 2002, http://www.sustainabletourismonline.com/1005/events/estimating-
the-economic-impacts-of-festivals-and-events-a-research-guide, accessed October 2012.
3 Katie DeMuro, “The Many Benefits of Community Gardens” Greenleaf Communities, https://greenleafcommunities.org/the-
many-benefits-of-community-gardens, accessed January 2019
4 Laurie Harmon and Laurel Harrington, “Building a Community Garden in Your Park: Opportunities for Health, Community, and 
Recreation.” National Recreation and Park Association, https://www.nrpa.org/uploadedFiles/nrpa.org/Grants_and_Partners/
Environmental_Conservation/Community-Garden-Handbook.pdf, accessed January 2019

209
DRAFT
Conservation
One of the key pillars of parks and recreation is the role that it plays in conservation. Managing and 
protecting open space, providing opportunities for people to connect with nature, and educating 
communities about conservation are all incredibly important. One of the key components of 
conservation is addressing climate change. Local parks and recreation can help by building climate 
resilient communities through water management, green infrastructure, and sustainability. A report by 
NRPA in 2017 titled “Park and Recreation Sustainability Practices” surveyed over 400 park and recreation 
agencies and found the top five ways that local departments are taking action on conservation and 
climate change include: 
•	
Alternative Transportation – 77% reduce carbon footprint through offering transportation 
alternatives
•	
Watershed Management – 70% adopt protective measures for watershed management
•	
Air Quality – 53% plant and manage tree canopy that improves air quality
•	
Sustainable Education – 52% educate the public about sustainability practices
•	
Stormwater Management – 51% proactivity reduce stormwater through green infrastructure5 
Cultural Tourism & Public Art 
Public Art is a one aspect of cultural tourism that creates valuable revenue potential. According to the 
World Tourism Organization, cultural tourism involves visiting sites with historical and cultural value, 
which “creates admiration, national pride, and the rediscovery of our achievements of our ancestors.” A 
2012 global survey by the World Tourism Organization identified six key categories for cultural tourism:
Food Trucks
It is estimated that in 2017, the food truck industry accounted for 
approximately $2.7 billion in food revenue. Popularity has increased 
since the late 2000’s, partly because of the hit on brick and mortar 
businesses, and partly because of the ability of social media to connect 
on-the-go businesses with consumers. According to the 2015 Harvard 
Kenny School Article “On the Go: Insights into Food Truck Regulation,” 
the rise of food trucks placed a responsibility on city officials to regulate 
and enforce policies related to four main areas: Economic Activity, Public 
Health, Public Safety, and Public Space.6 
In regard to public space, cities like Portland, Oregon, have established a set of regulations that promote 
economic development by encouraging the use of vacant lots. These vacant lots are turning into “Food 
truck hubs,” which help improve the aesthetics of the area and deter crime. Information and regulations 
are easily found online which facilitates the creation of new food truck businesses.  Centralizing the 
permitting process for mobile food vendors also assists with getting new businesses on the road.
5 NRPA, “NRPA Report: Park and Recreation Sustainability Practices,”2017. https://www.nrpa.org/our-work/Three-Pillars/
conservation/climate-resilient-parks/
6 On the Go: Insights into Food Truck Regulation, Harvard Kennedy School Ash Center, 2015: https://datasmart.ash.harvard.edu/
sites/default/files/2018-01/On_the_Go.pdf
Figure 81: Six Pivotal Areas as the Basis of Cultural Tourism

210
DRAFT
Generational Trends in Recreation
Activity participation varies based on age, but it also varies based on generational preferences. In regard 
to generational activity, according to the Sports & Fitness Industry Association (SFIA) report, Millennials 
had the highest percentage of those who were “active to a healthy level,” but a quarter also remained 
sedentary. Nearly 28 percent of Generation X were inactive, with Baby Boomers at 33 percent inactive. 
Baby Boomers prefer low impact fitness activities such as swimming, cycling aquatic exercise, and 
walking for fitness. 
Baby Boomers
As Baby Boomers enter retirement, they will be looking for opportunities in fitness, sports, outdoors, 
arts and cultural events, and other activities that suit their lifestyles. With their varied life experiences, 
values, and expectations, Baby Boomers are predicted to redefine the meaning of recreation and 
leisure programming for mature adults. Boomers are second only to Generation Y and Millennials in 
participation in fitness and outdoor sports.7 
Boomers look to park and recreation professionals to provide opportunities to enjoy many life-long 
hobbies and sports. When programming for this age group, a customized experience to cater to the need 
for self-fulfillment, healthy pleasure, nostalgic youthfulness, and individual escapes will be important. 
Recreation trends will shift from games and activities that boomers associate with senior citizens. Ziegler 
suggests that activities such as bingo, bridge, and shuffleboard will likely be avoided because boomers 
relate these activities with old age.
Generation X
This generational group is comprised of individuals in the 37 to 52-year old age range. Many members of 
this generation are in the peak of their careers, raising families, and growing their connections within the 
community. As suggested by the 2017 Participation Report from the Physical Activity Council, members 
7 Physical Activity Council, 2012 Participation Report, 2012.
Figure 82: Generational Trends

211
DRAFT
of Generation X were “all or nothing” in terms of their levels of physical activity; with 37 percent 
reported as highly active, and 27 percent reported as completely inactive. As further noted in the Report, 
over 50 percent of Generation X was likely to have participated in fitness and outdoor sports activities. 
An additional 37 percent participated in individual sports. 
The Millennial Generation
The Millennial Generation is generally considered those born between about 1981 and 1996, and in April 
2016, the Pew Research Center reported that this generation had surpassed the Baby Boomers as the 
nation’s most populous age group.8 
As Millennials tend to be more tech-savvy, socially conscious, achievement-driven age group with more 
flexible ideas about balancing wealth, work and play. They generally prefer different park amenities, and 
recreational programs, as opposed to their counterparts in the Baby Boomer generation. Engagement 
with this generation should be considered in parks and recreation planning. In an April 2015 posting 
to the National Parks and Recreation Association’s official blog, Open Space, Scott Hornick, CEO of 
Adventure Solutions suggests the following seven things to consider to make your parks millennial 
friendly:9 
1.	 Group activities are appealing. 
2.	 Wireless internet/Wi-Fi access is a must – being connected digitally is a millennial status-quo, and 
sharing experiences in real time is something Millennials enjoying doing. 
3.	 Having many different experiences is important – Millennials tend to participate in a broad range of 
activities. 
4.	 Convenience and comfort are sought out. 
5.	 Competition is important, and Millennials enjoy winning, recognition, and earning rewards. 
6.	 Facilities that promote physical activity, such as trails and sports fields, and activities like adventure 
races are appealing. 
7.	 Many Millennials own dogs, and want places they can recreate with them. 
In addition to being health conscious, Millennials often look for local and relatively inexpensive ways to 
experience the outdoors close to home; on trails, bike paths, and in community parks.10 
Generation Z
As of the 2010 Census, the age group under age 18 forms about a quarter of the U.S. population. 
Nationwide, nearly half of the youth population is ethnically diverse and 25 percent is Hispanic. 
Characteristics cited for Generation Z, the youth of today, include:11
1.	 The most obvious characteristic for Generation Z is the widespread use of technology.
2.	 Generation Z members live their lives online and they love sharing both the intimate and mundane 
details of life.
3.	 They tend to be acutely aware that they live in a pluralistic society and tend to embrace diversity.
4.	 Generation Z tend to be independent. They don’t wait for their parents to teach them things or tell 
them how to make decisions, they Google it.
8 Richard Fry, “Millennials overtake Baby Boomers as America’s Largest Generation”, Pew Research Center Fact Tank, April 25,2 
016, http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/, accessed May 2015
9 Scott Hornick, “7 Ways to Make Your Park More Millennial Friendly”, Parks and Recreation Open Space Blog, August 19, 2015, 
http://www.nrpa.org/blog/7-ways-to-make-your-parks-millennial-friendly, accessed May 2016
10 “Sneakernomics: How The ‘Outdoor’ Industry Became The ‘Outside’ Industry”, Forbes, September 21, 2015, http://
www.forbes.com/sites/mattpowell/2015/09/21/sneakernomics-how-the-outdoor-industry-became-the-outside-
industry/2/#50958385e34d, accessed May 2016
11 Alexandra Levit, “Make Way for Generation Z”, New York Times, March 28, 2015, http://www.nytimes.com/2015/03/29/jobs/
make-way-for-generation-z.html, accessed May 2016

212
DRAFT
With regard to physical activity, a 2013 article published by academics at Georgia Southern University 
noted that the prevalence of obesity in Generation Z (which they describe as individuals born since the 
year 2000) is triple that of Generation X (born between 1965 and 1981). It suggests that due to increased 
use of technology, Generation Z spends more time indoors, is less physically active, and more obese 
compared to previous generations. The researchers noted that Generation Z seeks social support from 
peers more so than any previous generation. This is the most competent generation from a technological 
standpoint, but Generation Z also tends to fear, and often struggles with, some basic physical activities 
and sports.
Homelessness
Around the country, parks and recreation agencies are faced with a growing concern of homeless 
populations in their area. Many municipalities may assume that they have the unique challenge of 
manage homelessness, but in fact thousands of agencies are currently developing initiatives and pilot 
programs to determine the best way of addressing the issue. 
Often, homeless populations may use park benches, shady trees, campgrounds, amphitheaters, and 
recreation facilities to sustain their livelihood. In fact, a survey administered by GP RED, a non-profit 
dedicated to the research, education, and development of parks and recreation agencies, asked 150 
agencies questions specifically about how they were managing homelessness in their communities. As 
seen in the figure below, many agencies offer services far beyond traditional “parks and recreation” 
services. Restroom facilities are the number one facility offered by agencies, but electricity/charging 
stations, showers, fitness/health and wellness, and food assistance were in the top five. 
Figure 83: Are the following services are offered to the homeless population by parks and recreation 
agencies in your community?
Source: GP RED Homelessness Redline Survey 2018

213
DRAFT
This has consequences for park and facility managers – in addition to impacts on the perception of park 
visitors. Concerns over drug and alcohol use by homeless populations, in addition to managing hepatitis 
outbreaks, are serious issues. Often, seasonal or part-time parks and recreation employees may be 
the first line of enforcement. A lack of training, policies, and communication continue to exasperate 
the issue. Proactive management is a preferred way of managing the issue, but most often, parks and 
recreation agencies do not work with the root of an individual reasons for being homeless. Rather, 
agencies are left to deal with homelessness on a case by case basis.
Noted in the figure below, oftentimes management is a balance of prevention and enforcement. The 
majority of parks and recreation agencies utilize ad-hoc tactics by some agencies and rely on non-
profits for other services. Over 27 percent of respondents said that often city agencies were working 
on various components of the homeless issue, but not necessarily coordinated together to succeed. 
Only 23 percent said that there is citywide coordination which spanned across agencies and non-profits. 
These kinds of coordinated efforts are key to accomplishing the appropriate balance of prevention and 
enforcement.
Figure 84: Tactical Approaches to Managing Homelessness
Source: GP RED Homelessness Redline Survey 2018

214
DRAFT
When asked how effective agencies were in dealing with unauthorized camping, over 77 percent of 
agencies states they were not at all effective or neither effective/ineffective. Zero percent of respondents 
said that they were extremely effective of dealing with unauthorized camping in parks and public spaces. 
Currently, successful initiatives for dealing with unauthorized camping are still in development.
Figure 85: How effective is your community/ is your organization?
Source: GP RED Homelessness Redline Survey 2018

215
DRAFT
Marketing and Social Media
Awareness of parks and recreation services is critical to the success of any agency. According to a study 
in collaboration with the National Recreation and Park Association and GP RED of approximately 35,000 
responses, one of the primary reasons that patrons do not participate in programs and services is due to 
lack of awareness.
In today’s modern world, there is ample opportunity to promote and market parks and recreation 
services. It begins with a needs assessment that details how the community prefers to receive 
information. Then, a marketing plan should be developed that is catered to the agency’s resources, 
including staff, time, and budget. This should guide the agency for one to three years. 
Technology has made it easier to reach a wide-reaching, location-dependent audience which can be 
segmented by demographics. However, it has also caused a gap in the way parks and recreation agencies 
are able to communicate. Agencies around the country have previously not dedicated substantial 
funding to marketing, however it is becoming a critical piece to receiving participants. Without dedicated 
staff and support, it is difficult to keep up with social media trends which seem to change daily. 
Furthermore, with an overarching desire to standardize a municipalities’ brand, there may be limitations 
to the access and control that a parks and recreation agency has over their marketing. It is essential 
that professionals become advocates for additional resources, training, and education. Having a strong 
presence on social networks, through email marketing, and through traditional marketing will help 
enhance the perception from the community.
Nature Play
Playing in nature is an educational opportunity that has numerous benefits, from increasing active and 
healthy lifestyles, to developing a conservation mindset, to understanding the ecosystems and wildlife 
that depend on them.12 According to the report, “Nature Play & Learning Places: Creating and Managing 
Places where Children Engage with Nature” there is a genuine need in today’s society for learning spaces
 that spark creative play with natural materials, such as plants, vines, shrubs, rocks, water, logs, and 
12 Moore, R. (2014). Nature Play & Learning Places. Creating and managing places where children engage with nature. Raleigh, NC: Natural 
Learning Initiative and Reston, VA: National Wildlife Federation

216
DRAFT
other elements. This is the premise of the concept of Nature Play, which is defined as: 
Nature Play spaces can provide valuable lessons for children, not only in regards to learning their natural 
environment and appreciation for nature, but also for personal development. These spaces, similar 
to playgrounds, provide safe spaces to take risks and understand behavioral outcomes. One of the 
most essential elements in planning Nature Play spaces is to conduct a risk assessment to reduce the 
unnecessary potential of injury. For instance, natural objects such as logs and boulders may be placed 
strategically for climbing, but consider where the child might land if he or she were to fall or jump off. 
Similarly, trees can be used as natural climbing features, with consideration to removing shrubs and 
nearby smaller trees below. Nature Play can happen in forest-based schools, play zoos, gardens, and 
summer camps. American Camp Association reported that there are approximately 5,000 day camps that 
currently operate in the U.S.
Older Adults and Senior Programming
Many older adults and seniors are choosing to maintain active lifestyles and recognize the health 
benefits of regular physical activities. With the large number of adults in these age cohorts, many 
communities have found a need to offer more programming, activities, and facilities that support the 
active lifestyle this generation desires.
As Baby Boomers enter retirement, they will be looking for opportunities in fitness, sports, outdoors, 
arts and cultural events, and other activities that suit their lifestyles. With their varied life experiences, 
values, and expectations, Baby Boomers are predicted to redefine the meaning of recreation and 
leisure programming for mature adults. Boomers are second only to Generation Y and Millennials in 
participation in fitness and outdoor sports.13 
Boomers will look to park and recreation professionals to provide opportunities to enjoy many life-long 
hobbies and sports. When programming for this age group, a customized experience to cater to the need 
for self-fulfillment, healthy pleasure, nostalgic youthfulness, and individual escapes will be important. 
Recreation trends will shift from games and activities that boomers associate with senior citizens. Ziegler 
suggests that activities such as bingo, bridge, and shuffleboard will likely be avoided because boomers 
relate these activities with old age.
Public parks and recreation agencies are increasingly expected to be significant providers of such 
services and facilities. The American Academy of Sports Medicine issues a yearly survey of the top 20 
fitness trends.14 Whether it’s Silver Sneakers, a freestyle low-impact cardio class, or water aerobics, more 
Americans are realizing the many benefits of staying active throughout life. According to the National 
Sporting Goods Association, popular senior programming trends include hiking, birding, and swimming. 
13 Physical Activity Council, 2012 Participation Report, 2012.
14 American College of Sports Medicine, “Survey Predicts Top 20 Fitness Trends for 2015”, http://www.acsm.org/about-acsm/
media-room/news-releases/2014/10/24/survey-predicts-top-20-fitness-trends-for-2015, accessed January 2015.

217
DRAFT
Outdoor Fitness Trails
A popular trend in urban parks with trail use for health, wellness, and 
fitness activities is to install outdoor fitness equipment along the trails. 
These kinds of exercise stations have been modernized to withstand 
weather and heavy use. These can be spaced out or a more popular 
option is to cluster the fitness apparatus just off the trail with a peaceful 
and pleasing view of nature or playgrounds.
Outdoor Recreation
Outdoor recreation has become a thriving economic driver, creating 7.6 million jobs in 2018 and 
generating $65.3 billion in federal tax revenue. Close to half of the US population six and older 
participated in at least one outdoor activity in 2017. The most popular activity was running – which 
included both jogging and trail running. Participation among Hispanics and Asians has increased by 1.0 
percent and 0.9 percent in the last five years, respectively.15 
In the State of Arizona, the outdoor recreation economy generates:
•	
201,000 direct jobs
•	
$21.2 billion in consumer spending
•	
$5.7.4 billion in wages and salaries
•	
$1.4 billion in state and local tax revenue
There is good evidence that American’s want for outdoor recreation drives commerce. Current figures 
for consumer spending on outdoor recreation are greater than $887 billion dollars annually. This means 
Americans spend more money on outdoor recreation than they do on motor vehicles and parts, or 
household utilities, or pharmaceuticals and gas/fuel combined.
Not only does outdoor Recreation encourage consumer spending on recreation products, trips and 
travel, it also provides employment for more than 7.6 million Americans. Our country is a global leader 
in recreation, and the demand of our citizens creates jobs and careers for many highly skilled workers 
in a wide variety of professions. The Bureau of Labor statistics finds, for example, that more Americans 
directly employed in the industry of hunting and fishing than are employed in oil and gas extraction. 
There are also more people employed in recreational motorcycling and off-roading than there are 
lawyers in the US. Outdoor recreation is creating healthier communities, providing positive past times, 
driving commerce, and it is the livelihood of millions of Americans.
15 Outdoor Industry Association, Accessed January 2020: https://outdoorindustry.org/

218
DRAFT
Figure 88: Number of Jobs by Industry
Pickleball
Pickleball continues to be a fast-growing sport throughout America. Considered a mix between tennis, 
ping pong, and badminton, the sport initially grew in popularity with older adults. However, now the 
sport is being taught in schools across the country. Pickleball will continue to grow, judging by its growth 
in just the last several years. From 2016 to 2017, pickleball grew 12.3 percent to 2.815 million players. 
Dedicated pickleball courts are desired by avid players, rather than playing on striped tennis courts. 
Figure 88: Pickleball Trends

219
DRAFT
Preventative Health 
Research has shown conclusively that parks and recreation agencies can use systems thinking 
approaches to have a beneficial effect on modifiable health behaviors by helping to address:
•	
Increased physical activity
•	
Enhanced social and parental engagement
•	
Improved nutrition
•	
Better transportation and access to facilities and spaces
•	
Perceptions of personal and community safety
•	
Reduced smoking, alcohol, and drug use
Five primary factors and corresponding indicators have been deduced from the literature reviews and 
additional validation. These factors include: 1) nutrition regimen; 2) social interaction; 3) transportation 
services; 4) physical activity; and 5) safety.
Community-specific indicators and factors can be evaluated through various processes and then 
addressed through collaborations with a variety of community partners or “actors”, such as schools, 
public health, medical, other governmental agencies, private and non-profit sectors.16 
The Benefits of Parks: Why America Needs More City Parks and Open Space, a report from the Trust for 
Public Land, makes the following observations about the health, economic, environmental, and social 
benefits of parks and open space:17
•	
Physical activity makes people healthier.
•	
Physical activity increases with access to parks.
•	
Contact with the natural world improves physical and physiological health. 
•	
Residential and commercial property values increase.
•	
Value is added to community and economic development sustainability.
•	
Benefits of tourism are enhanced.
•	
Trees are effective in improving air quality and act as natural air conditioners. 
•	
Trees assist with storm water control and erosion. 
•	
Crime and juvenile delinquency are reduced.
•	
Recreational opportunities for all ages are provided.
•	
Stable neighborhoods and strong communities are created.
Multiculturalism/Racial Diversity
As the recreation field continues to function within a more diverse society, race and ethnicity 
will become increasingly important in every aspect of the profession. More than ever, recreation 
professionals will be expected to work with, and have significant knowledge and understanding 
of, individuals from many cultural, racial, and ethnic backgrounds. According to the 2018 Outdoor 
Participation Report, participation rates among diverse groups is evolving quickly, even in the last 
ten years. African-Americans have participation rates less than 40 percent consistently in the last 
decade. Meanwhile, Asians have increased in participation since 2011, reaching over 50 percent in 
2016. Hispanics are also increasing participation. The figure below, sourced from the 2018 Outdoor 
Participation Report, demonstrates these changes since 2009.
16 Penbrooke, T.L. (2017). Local parks and recreation agencies use of systems thinking to address preventive public health 
factors. (Doctoral Dissertation). North Carolina State University, Raleigh, NC. Retrieved from: http://www.gpred.org/resources/ 
under PhD Dissertations.
17 Paul M. Sherer, “The Benefits of Parks: Why America Needs More City Parks and Open Space,” The Trust for Public Land, San 
Francisco, CA, 2006

220
DRAFT
Figure 88: Participation Rates Among Diverse Groups Over Time (All Americans, Ages 6+)
Source: 2018 Outdoor Participation Report, Outdoor Industry Association
Participation in outdoor activities is higher among Caucasians than any other ethnicity, and lowest 
among African Americans in nearly all age groups. Figure 89 demonstrates that those under 18 have 
much higher participation rates than all other age groups. 
Figure 89: Participation Rates Among Diverse Groups by Age (All Americans, Ages 6+)
Source: 2018 Outdoor Participation Report, Outdoor Industry Association

221
DRAFT
According to the report by the Outdoor Industry Association, there are a variety of reasons why people 
do and do not participate. Many of those reasons are similar regardless of demographics, but it is helpful 
to look at the top motivations of each race to understand potential barriers. Below is a compiled list of 
the motivations and reasons that various races participate, as well as the top activities that each group 
participates in.
African Americans 
Asian Americans

222
DRAFT
Research about outdoor recreation among Asian Americans in the San Francisco Bay Area (Chinese, 
Japanese, Korean, and Filipino)18 found significant differences among the four groups concerning the 
degree of linguistic acculturation (preferred language spoken in various communication media). The 
research suggests that communications related to recreation and natural resource management should 
appear in ethnic media, but the results also suggest that Asian Americans should not be viewed as 
homogeneous with regard to recreation-related issues. Another study19 found that technology use for 
finding outdoor recreation opportunities is highest among Asian/Pacific Islander populations. Over 60 
percent of these populations use stationary or mobile technology in making decisions regarding outdoor 
recreation.
18 P.L. Winter, W.C. Jeong, G.C. Godbey, “Outdoor Recreation among Asian Americans: A Case Study of San Francisco Bay Area 
Residents,” Journal of Park and Recreation Administration, 2004.
19 Harry Zinne and Alan Graefe, “Emerging Adults and the Future of Wild Nature,” International Journal of Wildness, December 
2007.
Caucasians 
Hispanics

223
DRAFT
In the United States, the Hispanic population increased by 43 percent over the last decade, compared 
to five percent for the non-Hispanic population, and accounted for more than half of all the population 
growth. According to Emilyn Sheffield, the growing racial and ethnic diversity is particularly important to 
recreation and leisure service providers, as family and individual recreation patterns and preferences are 
strongly shaped by cultural influences.20
Shade Structures
Communities around the country are considering adding shade structures as well as shade trees to their 
parks, playgrounds, and pools, as “a weapon against cancer and against childhood obesity”21 in an effort 
to reduce future cancer risk and promote exercise among children. A study found that melanoma rates 
in people under 20 rose three percent a year between 1973 and 2001, possibly due to a thinning of the 
ozone layer in the atmosphere. It is recommended that children seek shade between 10 a.m. and 4 p.m., 
but with so little shade available, kids have nowhere to go. Additionally, without adequate shade, many 
play areas are simply too hot to be inviting to children. On sunny days, the playground equipment is hot 
enough to scald the hands of would-be users.
Trees would help provide protection, as tree leaves absorb about 95 percent of ultraviolet radiation, 
but they take a decade or more to grow large enough to make a difference. So, many communities are 
building shade structures instead. The non-profit Shade Foundation of American is a good resource for 
information about shade and shade structures (www.shadefoundation.org).
Signage and Wayfinding
To increase perception and advocacy, a parks and recreation professional needs to prioritize 
opportunities that impact the way the community experiences the system. This can start with signage, 
wayfinding, and park identity. The importance of signage, wayfinding, and park identity to encourage 
awareness of locations and amenities cannot be understated. A park system impacts the widest range of 
users in a community; reaching users, and non-users, across all demographic, psychographic, behavioral, 
and geographic markets. In a narrower focus, the park system is the core service an agency can use 
to provide value to its community (ex. partnerships between departments or commercial/residential 
development, high-quality and safe experiences for users, inviting community landscaping contributing 
to the overall look or image of the community). Signage, wayfinding, and park identity can be the first 
step in continued engagement by the community, and a higher perception or awareness of a park 
system; which can lead to an increase in health outcomes.
Cary, NC is a good example of a city who has implemented a cohesive and comprehensive Wayfinding, 
Signage, and Identity Plan, as depicted in the images below. The key element is that each sign and 
wayfinding device provides a cohesive identity that help residents identify parks and recreation holdings 
and point to their awareness. In a city of trees, such as Cary, staff believes this has greatly helped 
resident knowledge and awareness. 
20 Emilyn Sheffield, “Five Trends Shaping Tomorrow Today,” Parks and Recreation, July 2012, p. 16-17.
21 Liz Szabo, “Shade: A weapon against skin cancer, childhood obesity”, USA Today, June 30, 2011, www.usatoday.30.usatoday.com/news/
health/wellness/story/2011/06/Shade-serves-as-a –weapon-against-skin-cancer-childhood-obesity/48965070/1, accessed May 2015

224
DRAFT
Figure 90: Cary, NC Site-Specific Signage
Figure 91: Cary, Directional Signage

225
DRAFT
Appendix G: GRASP® Methodology 
and Using the Data to Make Informed 
Decisions
A. GRASP® Glossary
Buffer: 	see catchment area
Catchment area: a circular map overlay that radiates outward in all directions from an asset and 
represents a reasonable travel distance from the edge of the circle to the asset. Used to indicate access 
to an asset in a Level of Service assessment
Component: an amenity such as a playground, picnic shelter, basketball court, or athletic field that allows 
people to exercise, socialize, and maintain a healthy physical, mental, and social wellbeing
Geo-Referenced Amenities Standards Process® (GRASP®): a proprietary composite-values methodology 
that takes quality and functionality of assets and amenities into account in a Level of Service assessment
GRASP® Level of Service (LOS): the extent to which a recreation system provides community access to 
recreational assets and amenities
GRASP®-IT audit tool: an instrument developed for assessing the quality and other characteristics of 
parks, trails, and other public lands and facilities. The tested, reliable, and valid tool, is used to conduct 
inventories of more than 100 park systems nationwide.
Low-score component: a component given a GRASP® score of “1” or “0” as it fails to meet expectations
Lower-service area: an area of a city that has some GRASP® Level of Service but falls below the minimum 
standard threshold for the overall Level of Service 
Modifier: a basic site amenity that supports users during a visit to a park or recreation site, to include 
elements such as restrooms, shade, parking, drinking fountains, seating, BBQ grills, security lighting, and 
bicycle racks among others
No-service area: an area of a city with no GRASP® Level of Service 
Perspective: a perspective is a map or data quantification, such as a table or chart, produced using the 
GRASP® methodology that helps illustrate how recreational assets serve a community 
Radius: see catchment area
Recreational connectivity: the extent to which community recreational resources are transitionally 
linked to allow for easy and enjoyable travel between them. 
Recreational trail: A recreation trail can be a soft or hard-surfaced off-street path that promotes active 
or passive movement through parklands or natural areas. Recreational trails are typically planned and 
managed by parks and recreation professionals or departments.

226
DRAFT
Service area: all or part of a catchment area ascribed a particular GRASP® score that reflects the Level of 
Service provided by a particular recreational asset, a set of assets, or an entire recreation system
Threshold: a minimum Level of Service standard typically determined based on community expectations
Trail: any off-street or on-street connection dedicated to pedestrian, bicycle, or other non-motorized 
users
 
Trail network: A trail network is a functional and connected part of a trail system within which major 
barrier crossings, including such things as crosswalks, pedestrian underpasses, or bridges. Different 
networks are separate from other trail networks by missing trail connections or by such barriers as 
roadways, rivers, or railroad tracks. 
Trail system: all trails in a community that serve pedestrian, bicycle, and alternative transportation users 
for purposes of both recreation and transportation
Transportation trail: A transportation trail is a hard surface trail, such as a city sidewalk, intended for 
traveling from one place to another in a community or region. These trails typically run outside of 
parklands and are managed by Public Works or another city utility department.
B. GRASP® Components and Definitions
Table 39: GRASP® Outdoor Component List
GRASP® Outdoor Component Type
Definition
Adventure Course
An area designated for activities such as ropes 
courses, zip-lines, challenge courses. The type 
specified in the comments.
Amusement Ride
Carousel, train, go-carts, bumper cars, or other 
ride-upon features. The ride has an operator and 
controlled access.
Aquatics, Complex
An aquatic complex has at least one immersion 
pool and other features intended for aquatic 
recreation.
Aquatics, Lap Pool
A human-made basin designed for people to 
immerse themselves in water and intended for 
swimming laps.
Aquatics, Leisure Pool
A human-made basin designed for people to 
immerse themselves in water and intended for 
leisure water activities. May include zero-depth 
entry, slides, and spray features.
Aquatics, Spray Pad
A water play feature without immersion intended 
for interaction with moving water.
Aquatics, Therapy Pool
A therapy pool is a temperature-controlled pool 
intended for rehabilitation and therapy.
Basketball Court
A dedicated full-sized outdoor court with two 
goals.

227
DRAFT
Basketball, Practice
A basketball goal for half-court play or practice 
that includes goals in spaces associated with other 
uses.
Batting Cage
A batting cage is a stand-alone facility that has 
pitching machines and restricted entry.
Bike Complex
A bike complex accommodates various bike skills 
activities with multiple features or skill areas.
Bike Course
A designated area for non-motorized bicycle use, 
constructed of concrete, wood, or compacted 
earth. May include a pump track, velodrome, skills 
course.
Camping, Defined
Defined campsites may include a variety of 
facilities such as restrooms, picnic tables, water 
supply. Use the official agency count for quantity if 
available. 
Camping, Undefined
Indicates allowance for users to stay overnight 
in the outdoors in undefined sites. Undefined 
camping receives a quantity of one for each 
park or location. Use this component when the 
quantity of sites is not available or for dispersed 
camping.
Climbing, Designated
A designated natural or human-made facility 
provided or managed by an agency for recreation 
climbing not limited to play.
Climbing, General
Indicates allowance for users to participate in a 
climbing activity. Use a quantity of one for each 
park or other location.
Concession
A facility used for the selling, rental, or other 
provision of goods and services to the public.
Diamond Field
Softball and baseball fields, suitable for organized 
diamond sports games. Not specific to size or age-
appropriateness.
Diamond Field, Complex
Many ballfields at a single location suitable for 
tournaments.
Diamond Field, Practice
An open or grassy area used for the practice of 
diamond sports. Distinguished from ballfield in 
that it doesn’t lend itself to organized diamond 
sports games and from open turf by the presence 
of a backstop.
Disc Golf
A designated area for disc golf. 
Quantities: 18 hole course = 1; 9 hole course = .5
Dog Park
An area explicitly designated as an off-leash area 
for dogs and their guardians.

228
DRAFT
Educational Experience
Signs, structures, or features that provide an 
educational, cultural, or historical experience. 
Assign a quantity of one for each contiguous site. 
Distinguished from public art by the presence of 
interpretive signs or other information.
Equestrian Facility
Signs, structures, or features that provide an 
educational, cultural, or historical experience. 
Assign a quantity of one for each contiguous site. 
Distinguished from public art by the presence of 
interpretive signs or other information.
Event Space
A designated area or facility for an outdoor class, 
performance, or special event, including an 
amphitheater, bandshell, stage.
Fitness Course
Features intended for personal fitness activities. 
A course receives a quantity of one for each 
complete grouping.
Game Court
Outdoor court designed for a game other than 
tennis, basketball, volleyball, as distinguished 
from a multi-use pad, including bocce, 
shuffleboard, lawn bowling. The type specified in 
the comments. Quantity counted per court.
Garden, Community
A garden area that provides community members 
a place to have a personal vegetable or flower 
garden.
Garden, Display
A garden area that is designed and maintained 
to provide a focal point or destination, including 
a rose garden, fern garden, native plant garden, 
wildlife/habitat garden, an arboretum.
Golf
A course designed and intended for the sport of 
golf. Counted per 18 holes. 
Quantities: 18 hole course = 1; 9 hole course = .5
Golf, Miniature
A course designed and intended as a multi-hole 
golf putting game.
Golf, Practice
An area designated for golf practice or lessons, 
including driving ranges and putting greens.
Horseshoe Court
A designated area for the game of horseshoes, 
including permanent pits of regulation length. 
Quantity counted per court.
Horseshoes Complex
Several regulation horseshoe courts in a single 
location suitable for tournaments.
Ice Hockey
Regulation size outdoor rink explicitly built for ice 
hockey games and practice. General ice skating 
included in “Winter Sport.”
Inline Hockey
Regulation size outdoor rink built specifically for 
in-line hockey games and practice.

229
DRAFT
Loop Walk
Opportunity to complete a circuit on foot or by 
non-motorized travel mode. Suitable for use as an 
exercise circuit or leisure walking. Quantity of one 
for each park or other location unless more than 
one distinct circuit is present.
Multi-Use Pad
A painted area with games such as hopscotch, 
4 square, tetherball found in schoolyards. As 
distinguished from “Games Court,” which is 
typically single-use.
Natural Area
Describes an area in a park that contains plants 
and landforms that are remnants of or replicate 
undisturbed native regions of the local ecology. It 
can include grasslands, woodlands, and wetlands.
Open Turf
A grassy area that is not suitable for programmed 
field sports due to size, slope, location, or physical 
obstructions. May be used for games of catch, tag, 
or other informal play and uses that require an 
open grassy area.
Other
An active or passive component that does not fall 
under any other component definition. Specified 
in comments
Passive Node
A place that is designed to create a pause or 
particular focus within a park and includes 
seating areas, plazas, overlooks. Not intended for 
programmed use.
Pickleball Court
A designated court designed primarily for 
pickleball play.
Picnic Ground
A designated area with a grouping of picnic tables 
suitable for organized picnic activities. Account 
for individual picnic tables as Comfort and 
Convenience modifiers.
Playground, Destination
A destination playground attracts families from 
the entire community. Typically has restrooms and 
parking on-site. May include special features like a 
climbing wall, spray feature, or adventure play.
Playground, Local
A local playground serves the needs of the 
surrounding neighborhood. Includes developed 
playgrounds and designated nature play areas. 
Park generally does not have restrooms or on-site 
parking.
Public Art
Any art installation on public property. Art 
receives a quantity of one for each contiguous 
site.
Rectangular Field Complex
Several rectangular fields in a single location 
suitable for tournament use.

230
DRAFT
Rectangular Field, Large
Describes a specific field large enough to host 
one adult rectangular field sports game such as 
soccer, football, lacrosse, rugby, and field hockey. 
The approximate field size is 180’ x 300’ (60 x 100 
yards). The field may have goals and lines specific 
to an individual sport that may change with the 
permitted use.
Rectangular Field, Multiple
Describes an area large enough to host one adult 
rectangular field sports game and a minimum of 
one other event/game, but with an undetermined 
number of actual fields. This category describes a 
large open grassy area arranged in any manner of 
configurations for any number of rectangular field 
sports. Sports may include but are not limited 
to: soccer, football, lacrosse, rugby, and field 
hockey. The field may have goals and lines specific 
to an individual sport that may change with the 
permitted use.
Rectangular Field, Small
Describes a specific field too small to host a 
regulation adult rectangular field sports game 
but accommodates at least one youth field sports 
game. Sports may include but are not limited to: 
soccer, football, lacrosse, rugby, and field hockey. 
A field may have goals and lines specific to a 
particular sport that may change with a permitted 
use.
Shelter, Large
A shade shelter or pavilion large enough to 
accommodate a group picnic or other event for a 
minimum of 13 seated. Address lack of seating in 
scoring. 
Shelter, Small
A shade shelter, large enough to accommodate 
a family picnic or other event for approximately 
4-12 persons with seating for a minimum of 
4. Covered benches for seating up to 4 people 
included as a modifier in comfort and convenience 
scoring and should not be included here. 
Skate Feature
A stand-alone feature primarily for wheel sports 
such as skateboarding, in-line skating. The 
component may or may not allow freestyle biking. 
May be associated with a playground but is not 
part of it. Categorize dedicated bike facilities as 
Bike Course.
Skate Park
An area set aside primarily for wheel sports such 
as skateboarding, in-line skating. The park may or 
may not allow freestyle biking. May be specific to 
one user group or allow for several user types. It 
can accommodate multiple abilities. Typically has 
a variety of concrete or modular features.

231
DRAFT
Target Range
A designated area for practice or competitive 
target activities. The type specified, such as 
archery or firearms, in comments.
Tennis Complex
Multiple regulation courts in a single location with 
amenities suitable for tournament use.
Tennis, Practice Wall
A wall intended for practicing tennis.
Track, Athletic
A multi-lane, regulation-sized running track 
appropriate for track and field events.
Trail, Multi-Use
A trail, paved or unpaved, is separated from the 
road and provides recreational opportunities or 
connection to walkers, bikers, rollerbladers, and 
equestrian users. Paths that make a circuit within 
a single site are Loop Walks.
Trail, Primitive
A path, unpaved, located within a park or natural 
area that provides recreational opportunities 
or connections to users. Minimal surface 
improvements that may or may not meet 
accessibility standards
Trail, Water
A river, stream, canal, or other waterway used as a 
trail for floating, paddling, or other watercraft.
Trailhead
A designated staging area at a trail access point 
may include restrooms, an information kiosk, 
parking, drinking water, trash receptacles, and 
seating.
Volleyball Court
One full-sized court. May be hard or soft surface, 
including grass and sand. May have permanent or 
portable posts and nets.
Wall Ball Court
Walled courts associated with sports such as 
handball and racquetball. The type specified in the 
comments.
Water Access, Developed
A developed water access point includes docks, 
piers, kayak courses, boat ramps, fishing facilities. 
Specified in comments, including quantity for each 
unique type.
Water Access, General
Measures a user’s general ability to access the 
edge of open water. May include undeveloped 
shoreline. Typically receives a quantity of one for 
each contiguous site.
Water Feature
This passive water-based amenity provides a 
visual focal point that includes fountains and 
waterfalls.
Water, Open
A body of water such as a pond, stream, river, 
wetland with open water, lake, or reservoir.
Winter Sport
An area designated for a winter sport or activity 
such as a downhill ski area, nordic ski area, 
sledding hill, toboggan run, recreational ice. The 
type specified in the comments.

232
DRAFT
GRASP® Indoor Component Type
Definition
Arts and Crafts
A room with a non-carpeted floor, built-in storage 
for materials, and a sink. Often adjacent to a kiln 
room.
Auditorium/Theater
A large room explicitly designed as a 
performance/lecture space that includes a built-
in stage, seating and can accommodate stage 
lighting and sound amplification.
Childcare/Preschool
A room or space with built-in secure entry and 
cabinets, a small toilet, designated outdoor play 
area. Intended for short-term child watch or half 
or full-day preschool use.
Fitness/Dance
A room with resilient flooring and mirrors.
Food - Counter Service
Staffed food service with a commercial kitchen 
and no waiter services.
Food - Full Service
Staffed food service with a commercial kitchen 
and dining room with waiter services.
Food - Vending
A non-staffed area with vending machines or self-
service food options.
Gallery/Exhibits
A space intended for the display of art, 
interpretive information, or another type of 
exhibit. Typically has adequate lighting, open wall 
space, and room for circulation.
Sport Court
An active recreation space such as a gymnasium 
that can accommodate basketball, volleyball, or 
other indoor court sports with one or more courts 
designated in quantity.
Track, Indoor
Course with painted lanes, banked corners, 
resilient surface, and marked distances suitable 
for exercise walking, jogging, or running.
Kitchen - Kitchenette
Area for preparing, warming, or serving food.
Kitchen - Commercial
A kitchen meeting local codes for commercial food 
preparation.
Lobby/Entryway
An area at the entry of a building intended for 
sitting and waiting or relaxing
Multi-Purpose Room
A multi-purpose room can host a variety of 
activities, including events, classes, meetings, 
banquets, medical, or therapeutic uses. It also 
includes rooms or areas designated or intended as 
games rooms, libraries, or lounges. Rooms may be 
dividable.
Patio/Outdoor Seating
Outdoor space or seating area designed to be 
used exclusively in conjunction with indoor space 
and primarily accessed through an indoor space.
Table 40: GRASP® Indoor Component List

233
DRAFT
Retail/Pro-shop
An area for retail sales of sporting equipment, 
gifts. Typically has direct access from outdoors 
and can be secured separately from the rest of a 
building or facility.
Sauna/Steam Room
A facility with built-in seating and a heat source 
intended for heat therapy. May be steam or dry 
heat.
Specialty Services
Any specialty services available at an indoor 
location. 
Specialty Training
Any specialty training available at an indoor 
location that includes gymnastics and circuit 
training.
Weight/Cardio Equipment
A room or area with weight and cardio equipment, 
resilient or anti-bacterial flooring, adequate 
ventilation, and ceiling heights appropriate for 
high-intensity workouts
Woodshop
A room with wood-working equipment that 
contains an adequate power supply and 
ventilation.
C. Inventory Methods and Process
To complete a detailed GIS (Geographic Information System) inventory, the planning team first prepared 
a preliminary list of existing components using aerial photography and GIS data. Components identified 
in aerial photos were located and labeled. 
Next, field teams visited sites to confirm or revise preliminary component data, make notes regarding 
sites or assets, and develop an understanding of the system. The inventory for this study focused 
primarily on components at public parks. Evaluations include assessments to ensure a component was 
serving its intended function, noting any parts in need of refurbishment, replacement, or removal.
The inventory also included the recording of site comfort and convenience amenities such as shade, 
drinking fountains, restrooms, called modifiers.
Collection of the following information during site visits: 
•	
Component type and geolocation
•	
Component functionality 
	ƒ
Based assessment scoring on the condition, size, site capacity, and overall quality. The inventory 
team used the following three-tier rating system to evaluate these:
	
	
1 = Below Expectations 
	
	
2 = Meets Expectations 
	
	
3 = Exceeds Expectations
•	
Site modifiers
•	
Site design and ambiance
•	
Site photos
•	
General comments

234
DRAFT
Asset Scoring
All components were scored based on condition, size, site capacity, and overall quality as they reflect 
the expected quality of recreational features. Beyond quality and functionality of components, however, 
GRASP® Level of Service analysis also considers important aspects of a park or recreation site. Not all 
parks are created equal, and their surroundings may determine the quality of a user’s experience. For 
example, the GRASP® system acknowledges the essential differences between identical playground 
structures as displayed in the following images:
In addition to scoring components, GRASP®-IT assesses each park site or indoor facility for its comfort, 
convenience, and ambient qualities. These qualities include the availability of amenities such as 
restrooms, drinking water, shade, scenery. These modifier values then serve to enhance or amplify 
component scores at any given location.
Compiled GIS information collected during the site visit includes all GIS data and staff input. This 
review packet consists of the most recent GIS data displayed by location on an aerial photograph. An 
accompanying data sheet for each site lists modifier and component scores as well as observations and 
comments. 
Analysis of the existing parks, open space, trails, and recreation systems often determine how they are 
serving the public. Level of Service (LOS) in parks and recreation master plans defines the capacity of the 
various components and facilities to meet the needs of the public in terms of the size or quantity given a 
population or user group.
D. Composite-Values Level of Service Analysis Methodology
Level of Service (LOS) measures how parks, open spaces, trails, and facilities serve the community. They 
may be used to benchmark current conditions and to direct future planning efforts. 
Figure 92: GRASP® Asset Scoring Comparison

235
DRAFT
Why Level of Service? 
LOS indicates the ability of people to connect with nature and pursue active 
lifestyles. It can have implications for health and wellness, the local economy, 
and the quality of life. Further, LOS for a park and recreation system tends to 
reflect community values. It is often representative of people’s connection to 
their communities and lifestyles focused on outdoor recreation and healthy 
living. 
Analysis of the existing parks, open space, trails, and recreation systems 
determine how the systems are serving the public and the capacity of the 
various components and facilities to meet the needs of the users or residents.
GRASP® Score
Each park or recreation location, along with all on-site components, has been 
assigned a GRASP® Score. The GRASP® Score accounts for the assessment 
score as well as available modifiers and the design and ambiance of a park. 
The following illustration shows this relationship. A basic algorithm calculates 
scoring totals, accounting for both component and modifier scores, every park, 
and facility in the inventory. 
An analytical 
technique known as 
GRASP® (Geo-Referenced 
Amenities Standard 
Process) was used to 
analyze the Level of Service 
provided by assets. This 
proprietary process, used 
exclusively by GreenPlay, 
yields analytical maps and 
data that may be used 
to examine access to 
recreation across a 
study area.
Figure 93: GRASP® Score calculation
Catchment Areas
Catchment areas, also called buffers, radii, or service area, are drawn around each component. 
The GRASP® Score for that component is then applied to that buffer and overlapped with all other 
component catchment areas. This process yields the data used to create perspective maps and analytical 
charts. 
Perspectives
Maps and data produced using the GRASP® methodology are known as Perspectives. Each perspective 
models service across the study area. The system can be further analyzed to derive statistical information 
about service in a variety of ways. Maps are utilized along with tables and charts to provide benchmarks 
or insights a community may use to determine its success in delivering services. 
Plotting service areas for multiple components on a map produces a picture that represents the 
cumulative Level of Service provided by that set of elements in a geographic area.

236
DRAFT
This example graphic 
illustrates the GRASP® 
process, assuming all three 
components and the park 
boundary itself, is scored 
a “2”. The overlap of their 
service areas yields higher 
or lower overall scores for 
different parts of a study 
area.
Figure 94: GRASP® Process
On a map, darker shades result from the overlap of multiple service areas and indicate areas served 
by more or higher quality components. For any given spot, there is a GRASP® Value for that reflects 
cumulative scoring for nearby assets. 
More on Utilizing GRASP® Perspectives
GRASP® Perspectives evaluate the Level of Service throughout a community from various points of 
view. Their purpose is to reveal possible gaps in service and provide a metric to use in understanding a 
recreation system. However, it is not necessarily beneficial for all parts of the community to score equally 
in the analyses. The desired Level of Service for a location should depend on the type of service, the 
characteristics of the place, and other factors such as community need, population growth forecasts, 
and land use issues. For example, commercial, institutional, and industrial areas might reasonably have a 
lower Level of Service for parks and recreation opportunities than residential areas. 
GRASP® Perspectives should focus attention on gap areas for further scrutiny. 
Perspectives used in conjunction with other assessment tools such as community needs surveys and a 
public input process to determine if current levels of service are appropriate in a given location. Plans 
provide similar levels of service to new, developing neighborhoods. Or it may be determined that 
different Levels of Service are adequate or suitable. Therefore a new set of criteria may be utilized that 
differs from existing community patterns to reflect these distinctions.

237
DRAFT
E. Brief History of Level of Service Analysis
To help standardize parks and recreation planning, universities, agencies, and parks & recreation 
professionals have long been looking for ways to benchmark and provide “national standards” for how 
much acreage, how many ballfields, pools, playgrounds, a community should have. In 1906 the fledgling 
“Playground Association of America” called for playground space equal to 30 square feet per child. In 
the 1970s and early 1980s, the first detailed published works on these topics began emerging (Gold, 
1973, Lancaster, 1983). In time, “rule of thumb” ratios emerged with 10 acres of parklands per thousand 
population becoming the most widely accepted norm. Other normative guides also have been cited as 
traditional standards but have been less widely accepted. 
In 1983, Roger Lancaster compiled a book called, “Recreation, Park and Open Space Standards and 
Guidelines,” which was published by the National Park and Recreation Association (NRPA). In this 
publication, Mr. Lancaster centered on a recommendation “that a park system, at minimum, be 
composed of a core system of parklands, with a total of 6.25 to 10.5 acres of developed open space 
per 1,000 population (Lancaster, 1983, p. 56). The guidelines went further to make recommendations 
regarding an appropriate mix of park types, sizes, service areas, and acreages, and standards regarding 
the number of available recreational facilities per thousand population. While published by NRPA, the 
table became widely known as “the NRPA standards,” but these were never formally adopted for use by 
NRPA. 
Since that time, various publications have updated and expanded upon possible “standards,” 
several of which have been published by NRPA. Many of these publications benchmarked and other 
normative research to try and determine what an “average LOS” should be. NRPA and the prestigious 
American Academy for Park and Recreation Administration, as organizations, have focused in recent 
years on accreditation standards for agencies, which are less directed towards outputs, outcomes, 
and performance, and more on planning, organizational structure, and management processes. The 
popularly referred to “NRPA standards” for LOS, as such, do not exist. 
Today, NRPA has shifted to an annual Agency Performance Review publication. The following three tables 
provide similar but updated information to the table of commonly referenced LOS capacity standards 
included in the 2006 document. “The 2019 NRPA Agency Performance Review presents the data and 
key insights from 1,075 park and recreation agencies collected by the Agency Performance Survey. This 
annual report provides critical park and recreation metrics on budgets, staffing, facilities, and more.”22
In conducting planning work, it is critical to realize that the above standards can be valuable when 
referenced as “norms” for capacity, but not necessarily as the target standards for which a community 
should strive. Each city is different, and many factors that are not addressed by the criteria above. For 
example:
•	
Does “developed acreage” include golf courses”? What about indoor and passive facilities? 
•	
What are the standards for skateparks? Ice Arenas? Public Art? Etc.? 
•	
What if it’s an urban land-locked community? What if it’s a small town surrounded by open Federal 
lands?
•	
What about quality and condition? What if there’s a bunch of ballfields, but they are not 
maintained? 
•	
And many other questions.
22 https://www.nrpa.org/siteassets/nrpa-agency-performance-review.pdf

238
DRAFT
F. GRASP® (Geo-Referenced Amenities Standards Program)
A new methodology for determining the Level of Service is appropriate to address these and other 
relevant questions. It is called composite-values methods is applied in communities across the nation 
in recent years to provide a better way of measuring and portraying the service provided by parks and 
recreation systems. Primary research and development on this methodology were funded jointly by 
GreenPlay, LLC, a management consulting firm for parks, open space, and related agencies, Design 
Concepts, a landscape architecture, and planning firm, and Geowest, a spatial information management 
firm. The trademarked name for the composite-values methodology process that these three firms use 
is called GRASP® (Geo-Referenced Amenities Standards Program.) For this methodology, capacity is 
only part of the LOS equation. Consider other factors, including quality, condition, location, comfort, 
convenience, and ambiance.
Parks, trails, recreation, and open space are part of an overall infrastructure for a community made 
up of various components, such as playgrounds, multi-purpose fields, passive areas. Explanations and 
characteristics listed above affect the amount of service provided by the parts of the system follow.
Quality – The service provided by a component, whether it is a playground, soccer field, or 
swimming pool, is determined in part by its quality. A playground with a variety of features, such as 
climbers, slides, and swings, provides a higher degree of service than one with nothing but an old 
teeter-totter and some “monkey-bars.”
Condition –	The condition of a component also affects the amount of service it provides. A 
playground in disrepair with unsafe equipment does not offer the same function as one in good 
condition. Similarly, a soccer field with a smooth surface and well-maintained grass provide more 
service than one that is full of weeds, ruts, and other hazards.
Location –	 To be served by something, you need to be able to get to it. The typical park playground 
is of more service to people who live within walking distance than it is to someone living across 
town. Therefore, service is dependent upon proximity and access.
Comfort and Convenience – The service provided by a component, such as a playground, is 
increased by having amenities such as shade, seating, and a restroom nearby. Comfort and 
convenience enhance the experience of using a component and encourages people to use an 
element. Easy access and the availability of drinking fountains, bike rack, or nearby parking are 
examples of conveniences that enhance the service provided by a component.
Design and Ambiance – Simple observation proves that places that “feel” right, attract people. A 
sense of safety and security, as well as pleasant surroundings, attractive views, and a sense of place 
impact ambiance. A well-designed park is preferable to a poorly designed one, and this enhances the 
service provided by the components within it.
The GRASP® methodology records a geographic location of components as well as the capacity and the 
quantity of each element. Also, it uses comfort, convenience, and ambiance as characteristics that are 
part of the context and setting of a component. They are not characteristics of the element itself, but 
when they exist in proximity to a component, they enhance the value of the component. 
By combining and analyzing the composite values of each component, it is possible to measure the 
service provided by a parks and recreation system from a variety of Perspectives and for any given

239
DRAFT
location. Typically, this begins with a decision on “relevant components” for the analysis, collection of an 
accurate inventory of those components, analysis. Maps and tables represent the results of the GRASP® 
analysis. 
G. Making Justifiable Decisions
GRASP® stores all data generated from the GRASP® evaluation in an electronic database that is available 
and owned by the agency for use in a variety of ways. The database tracks facilities and programs and 
can be used to schedule services, maintenance, and the replacement of components. In addition to 
determining LOS, it is useful in projecting long-term capital and life-cycle costing needs. All portions of 
the information are in available standard software and can be produced in a variety of ways for future 
planning or sharing with the public. 
It is important to note that the GRASP® methodology provides not only accurate LOS and facility 
inventory information, but also integrates with other tools to help agencies make decisions. It is 
relatively easy to maintain, update, and creates an easily understood graphic depiction of issues. 
Combined with a needs assessment, public and staff involvement, program, and financial assessment, 
GRASP® allows an agency to defensibly make recommendations on priorities for ongoing resource 
allocations along with capital and operational funding. 
Addressing Low-Scoring Components
Components whose functionality ranks below expectations are identified and scored with a “one.” Find 
a list of these as extracted from the inventory dataset below. When raising the score of a component 
through improvement or replacement, the Level of Service is raised as well. The following is an outline 
strategy for addressing the repair/refurbishment/replacement or re-purposing of low-functioning 
components. 
I.	
Determine why the component is functioning below expectations. 
•	
Was it poorly conceived in the first place? 
•	
Is it something that was not needed? 
•	
Is it the wrong size, type, or configuration? 
•	
Is it poorly placed, or located in a way that conflicts with other activities or detracts from its use? 
•	
Have the needs changed in a way that the component is now outdated, obsolete, or no longer 
needed? 
•	
Has it been damaged? 
•	
Or, has the maintenance of the component been deferred or neglected to the point where it no 
longer functions as intended? 
•	
Does component scores low because it is not available to the public in a way that meets 
expectations? 
•	
Is the component old, outdated, or otherwise dysfunctional, but has historical or sentimental 
value? An example would be an old structure in a park such as a stone barbecue grill, or other 
artifacts that are not restorable to its original purpose, but which has historical value. 
II.	 Depending on the answers from the first step, a select a strategy for addressing the low-functioning 
component: 
•	
If the need for that type of component in its current location still exists, then the component 
should be repaired or replaced to match its original condition as much as possible. 
	ƒ
Examples of this would be many of the existing shelters that need shingles or roof repairs. 
Other examples could be playgrounds with old, damaged, or outdated equipment, or courts 
with poor surfacing or missing nets.

240
DRAFT
•	
If the need for that type of component has changed to the point where the original one is no 
longer suitable, then it should be replaced with a new one that fits the current needs.
•	
If a component is poorly located or poorly designed to start with, consider relocating, 
redesigning, or otherwise modifying it. 
•	
Remove a component because of changing demands, unless it can be maintained in good 
condition without excessive expense or has historical or sentimental value. Inline hockey rinks 
may fall into this category. If a rink has been allowed to deteriorate because the community has 
no desire for inline hockey, then maybe it should be repurposed into some other use.
III.	 It is possible that through ongoing public input and as needs and trends evolve, there is the 
identification of new demands for existing parks. If there is no room in an existing park for the 
requests, the decision may include removal or re-purpose a current component, even if it is quite 
functional. 
•	
As the popularity of tennis declined and demand for courts dropped off in some communities 
over recent decades, perfectly good courts became skate parks or inline rinks. In most cases, this 
was an interim use, intended to satisfy a short-term need until a decision to either construct a 
permanent facility or let the fad fade. The need for inline rinks now seems to have diminished. 
In contrast, temporary skate parks on tennis courts are now permanent locations of their own. 
They become more elaborate facilities as skateboarding, and other wheel sports have grown in 
popularity and permanence. 
•	
One community repurposed a ball diamond into a dog park. The ball diamond is well-suited 
for use as a dog park because it is already fenced, and the combination of the skinned infield 
where the dogs enter and natural grass in the outfield where traffic disperses is ideal. In time this 
facility either becomes a permanent facility or is constructed elsewhere. Or, it could turn out that 
dog parks fade in popularity like inline hockey rinks are replaced with some other facility that 
dog owners prefer even more than the current dog park model. Meanwhile, the use of the ball 
diamond for this purpose is an excellent interim solution.

241
DRAFT
Table 41: GRASP® Outdoor Low Scoring Components
 
Park or Location
Component
GIS 
Map ID
Quantity
Neighborhood Score
Community Score
Lights
Shade
Comments
Heritage
Playground, Local
C503
1
1
1
Old, no shade, on sand.
Horizon
Open Turf
C507
1
1
1
Bland and dry
Kings
Open Turf
C510
1
1
1
Lawrence
Loop Walk
C514
1
1
1
Mostly on road
Mission
Playground, Local
C521
1
1
1
Old equipment on EWF
Mission
Rectangular Field, Large
C524
1
1
1
Mission
Open Turf
C525
1
1
1
Dry and patchy
Mondo
Playground, Local
C527
1
1
1
Tiny equipment on sand with no shade
Mondo
Open Turf
C528
1
1
1
Patches of dirt.
New World
Volleyball Court
C534
1
1
1
Y
Holes and weeds in sand. One light broken.
New World
Open Turf
C536
1
1
1
Very dry and patchy.
O'Neil
Rectangular Field, Large
C537
1
0
2
Y
Locked fencing with bleachers
O'Neil
Diamond Field, Practice
C540
1
1
1
No infield and outfield is intersected by fence from rectangle field
Rose Lane
Playground, Local
C553
1
1
1
Y
Built on sand with no ADA ramp.
Sunnyside
Fitness Course
C563
1
1
1
Old equipment on sand
Tierra Buena
Open Turf
C583
1
1
1
Big patches of dirt
Sunset Ridge
Shelter, Small
C615
2
1
1
Abused and old table
Thunderbird Conservation
Event Space
C622
1
1
1
Amphitheatre
Arrowhead Lakes
Playground, Local
C627
1
1
1
Y
Equipment is old and on sand surfacing
Hidden Meadows
Playground, Local
C633
1
1
1
Old and on sand, good tree shade
Hillcrest
Open Turf
C637
1
1
1
Patchy turf
Pasadena
Basketball Court
C645
1
1
1
Cracked surfacing. Floods when irrigating.
Sands
Pickleball Court
C657
1
0
0
Y
Very broken hard court surface and no poles or nets. Unusable.
Foothills
Concessions
C674
1
0
2
Locked.
Foothills
Playground, Destination
C675
1
1
1
Small for this park
Foothills
Trailhead
C677
1
1
1
Trail access, but really lacks amenities to create a great trailhead
Thunderbird Paseo
Fitness Course
C684
1
1
1
Old
Country Gables
Fitness Course
C694
1
1
1
Sahuaro Ranch
Educational Experience
C701
1
0
2
Old farming equipment.
Windsor
Open Turf
C704
1
1
1
Patchy
Orangewood Vista Park
Game Court
C706
10
1
1
Tetherball court, no tethered balls.
Grand Canal Linear
Playground, Local
C717
1
1
1
Old equipment on sand with no shade.
Glendale Heroes Regional Park
Open Turf
C730
1
1
1
Turf problems
Discovery
Open Turf
C739
1
1
1
Much dirt.
Ocotillo Rose
Open Turf
C743
1
1
1
Mary Silva
Fitness Course
C753
1
1
1
Many features circumnavigating park. Needs refurbishment.
Rose Lane
Volleyball Court
C755
1
0
1
Part of pool rental. Over grown and low on sand. Locked.
El Barrio
Fitness Course
C757
1
1
1
Very minimal stretching feature.
Bonsall North
Tennis Court
C346
4
1
1
Y
Netting needs attention.
Bonsall North
Inline Hockey
C348
1
0
2
Good concrete, locked fence
Bonsall North
Shelter, Small
C352
3
0
0
Fenced off
Bonsall South
Shelter, Large
C354
1
1
1
Worn
Desert Mirage
Open Turf
C383
1
1
1
Patchy
Discovery
Diamond Field
C388
2
1
1
Infield and outfield need maintenance
Lions
Diamond Field
C392
1
0
2
Locked fence, lights, scoreboard, covered dugout, bleachers.
Memmingen
Shelter, Small
C393
1
1
1
Beaten and rusty
Memmingen
Playground, Local
C394
1
1
1
Far from other components. Aged. Accessible and on EWF.
Memmingen
Volleyball Court
C398
2
1
1
Lacks paint and nets, on concrete
Paseo Tennis Center
Tennis Court
C400
19
0
3
Y
Y
Well kept with good fencing, seating, and shade structures. Locked.
Paseo Sports Complex
Diamond Field
C403
4
0
3
Y
Locked. Well kept with good turf and covered dugouts
Sahuaro Ranch
Concessions
C405
1
0
2
Y
Locked.
Sahuaro Ranch
Diamond Field
C406
4
0
3
Y
Locked.
Sahuaro Ranch
Rectangular Field, Large
C411
1
0
3
Y
Locked.
Thunderbird Paseo
Basketball Court
C425
2
1
1
Needs surfacing and paint
Thunderbird Paseo
Playground, Local
C427
1
1
1
Sun beaten plastics, built on PIP. 2-5 and 5-12 structures.
Foothills
Diamond Field
C432
3
0
2
Y
Well-kept with locked access
Foothills
Playground, Local
C436
1
1
1
Y
Small older playground on sand with deteriorating rubber surfacing
Acoma
Basketball Court
C441
1
1
1
Needs resurfacing
Acoma
Playground, Local
C443
1
1
1
Old, without shade, on sand
Acoma
Open Turf
C445
1
1
1
Patched with dirt
Carmel
Basketball Court
C457
1
1
1
Needs surfacing
Carmel
Volleyball Court
C458
1
1
1
Lacks sand border
Carmel
Playground, Local
C460
2
1
1
Y
Old and built on sand. 2-5 and 5-12 structures.
Country Gables
Playground, Local
C471
1
1
1
Old and on sand
Greenbrier
Playground, Local
C498
1
1
1
On sand with no shade and aged equipment
Greenbrier
Open Turf
C501
1
1
1
Patchy turf
Greenway Granada
Playground, Local
C592
1
1
1
Y
Some old equipment, some new, built on sand

242
DRAFT
Table 42: Low Scoring Outdoor Modifiers
Modifiers in green meet or exceed Glendale standards. Red highlighted modifiers scored low. Modifiers, 
in yellow that was not present at the time of site visits, scored a zero. These scores do not imply that all 
parks and facilities should have all modifiers but instead that the presence of modifiers positively impacts 
the user experience.
       
 
Location
Design & Ambiance
Drinking Fountains
Seating
BBQ Grills
Dog Stations
Security Lighting
Bike Racks
Restrooms
Available Shade
Trails Connections
Park Access
Parking
Seasonal Plantings
Ornamental Plantings
Picnic Tables
Acoma
1
1
2
2
0
2
0
1
0
0
2
2
0
1
2
Arrowhead Lakes
2
2
2
2
2
2
2
0
0
0
2
2
0
2
2
Bicentennial
2
2
2
2
0
2
0
0
2
0
2
2
0
2
2
Bonsall North
1
2
2
2
0
2
0
0
2
0
2
1
0
0
2
Bonsall South
1
2
2
2
0
2
0
1
2
0
2
2
0
2
2
Butler
2
2
2
2
2
2
0
0
2
0
2
0
0
2
2
Carmel
2
2
2
2
2
2
2
0
2
0
2
2
0
2
2
Chapparal
2
2
2
2
2
2
2
0
2
0
2
2
0
2
2
Cholla
2
2
2
2
0
2
0
2
2
0
2
2
0
1
1
Clavelito
1
1
2
2
2
2
0
0
2
0
2
0
0
2
2
Country Gables
1
2
1
2
2
2
0
0
1
0
2
0
0
0
2
Delicias
2
2
2
2
2
2
2
0
2
0
2
0
0
2
2
Desert Garden
2
2
2
2
2
2
0
0
2
0
2
2
0
2
2
Desert Mirage
2
2
2
2
0
2
2
0
2
0
2
2
0
2
2
Desert Rose
2
2
2
2
2
2
2
0
2
0
2
0
0
2
2
Desert Valley
2
2
2
1
0
2
1
0
0
0
2
2
0
0
1
Discovery
2
2
2
2
2
2
2
0
2
0
2
1
0
0
2
Dos Lagos
2
2
2
2
2
2
2
0
2
0
2
0
0
1
2
El Barrio
2
2
2
2
0
0
0
0
2
0
2
0
0
1
2
Elsie McCarthy Sensory Garden
3
0
2
0
0
2
0
0
2
0
2
2
2
2
0
Foothills
2
2
2
2
2
2
2
1
2
3
2
2
0
2
2
Gardenwood
2
0
2
0
2
2
0
0
2
0
2
0
0
2
0
Glendale Heroes Regional Park
2
2
2
2
0
2
2
2
2
0
2
2
0
2
2
Glendale Youth Sports Complex
2
2
2
0
0
0
0
2
0
2
2
2
0
0
0
Grand Canal Linear
2
2
2
2
2
2
2
0
1
2
2
2
0
2
2
Greenbrier
2
2
2
2
2
2
2
0
2
0
2
0
0
2
2
Greenway Granada
2
2
2
2
0
2
0
0
2
2
2
0
0
2
2
Heritage
2
2
2
2
2
2
2
0
2
0
2
0
0
2
2
Hidden Meadows
2
2
2
2
0
1
2
0
2
0
2
0
0
3
2
Hillcrest
2
2
2
2
0
2
2
0
2
0
2
2
0
2
2
Horizon
1
0
2
2
0
1
0
0
2
0
2
1
0
2
2
Kings
1
0
2
1
2
2
0
0
1
0
2
0
0
1
0
Lawrence
2
2
2
2
0
2
2
0
2
0
2
0
0
2
2
Lions
2
2
2
2
0
2
0
0
2
0
2
0
0
2
2
Manistee Ranch
2
0
2
0
0
2
0
0
2
0
2
2
0
3
0
Mary Silva
2
2
2
2
0
2
0
0
2
0
2
0
0
2
2
Maryland Lakes
1
0
0
0
0
0
0
0
2
0
2
0
0
0
0
Memmingen
1
0
2
0
0
2
0
0
0
0
2
0
0
0
1

243
DRAFT
Location (Cont)
Design & Ambiance
Drinking Fountains
Seating
BBQ Grills
Dog Stations
Security Lighting
Bike Racks
Restrooms
Available Shade
Trails Connections
Park Access
Parking
Seasonal Plantings
Ornamental Plantings
Picnic Tables
Mission
1
2
2
2
0
2
0
0
2
0
2
0
0
1
2
Mondo
1
0
2
2
2
2
0
0
2
0
2
0
0
1
2
Montara
2
2
2
2
2
2
2
0
2
0
2
0
0
2
2
Murphy
2
2
2
0
0
2
2
2
2
0
2
2
0
2
0
Myrtle
2
0
2
0
0
2
0
0
1
0
2
0
0
2
1
New World
1
2
1
2
2
2
1
0
1
0
2
2
0
1
2
Northern Horizon
2
2
2
2
2
2
2
0
0
0
2
2
0
2
2
Oasis
2
2
2
2
0
2
2
0
2
0
2
0
0
2
2
Ocotillo Rose
2
2
2
0
0
2
2
0
2
0
2
0
0
2
2
O'Neil
1
2
2
2
0
2
0
2
2
0
2
2
0
0
2
Orangewood
2
2
2
2
0
2
2
0
2
0
2
0
0
2
2
Orangewood Vista Park
2
2
0
0
0
2
0
0
0
0
2
1
0
0
0
Pasadena
2
2
2
2
2
2
0
0
2
0
2
0
0
0
2
Paseo Neighborhood
2
2
2
2
2
1
0
0
2
2
2
0
0
0
2
Paseo Sports Complex
2
2
2
0
0
2
0
2
2
2
2
2
0
0
2
Paseo Tennis Center
2
2
2
0
0
2
0
2
2
2
2
2
0
0
2
Plaza Rosa
2
0
2
2
0
0
0
0
0
0
2
0
0
1
2
Rose Lane
1
2
2
2
0
2
0
2
0
0
2
2
0
2
2
Rovey
1
0
2
0
0
2
0
0
2
0
2
0
0
2
2
Sahuaro Ranch
2
2
2
3
2
2
2
2
2
0
2
2
2
3
3
Sands
2
2
2
2
2
2
2
1
0
0
2
2
0
2
2
Sierra Verde
2
2
2
2
2
2
2
0
2
0
2
2
0
2
2
Skunk Creek Linear
2
0
0
0
0
0
0
0
0
3
2
0
0
0
0
Sonorita
1
2
2
2
2
2
0
0
2
0
2
0
0
1
2
Sunnyside
2
2
2
2
2
2
0
0
2
0
2
0
0
0
2
Sunset
2
0
2
2
2
2
0
0
2
0
2
0
0
2
2
Sunset Palms
2
2
2
2
2
2
0
0
2
0
2
0
0
0
2
Sunset Ridge
2
2
2
2
2
2
1
0
1
0
2
0
0
2
1
Sunset Vista
2
2
2
2
0
2
2
0
2
2
2
0
0
2
2
Sycamore Grove
2
2
2
2
0
2
0
0
2
0
1
0
0
2
2
Tarrington Ranch
2
2
2
2
2
2
0
0
2
0
2
0
0
3
2
Thunderbird Conservation
2
2
2
2
2
0
2
1
0
3
2
1
0
0
2
Thunderbird Paseo
2
2
2
2
2
2
2
2
0
2
2
2
0
0
2
Tierra Buena
1
2
2
2
2
2
0
0
0
0
2
0
0
0
1
Triangle
1
0
0
0
0
2
0
0
2
0
2
0
0
0
0
Utopia
2
2
2
2
2
2
0
0
2
0
2
0
0
2
2
Windsor
1
0
1
0
0
0
0
2
1
0
2
0
0
0
0

244
DRAFT
Table 43: Low Scoring Indoor Modifiers
H. Level of Service Improvements
Addressing Lower and No Service Areas
One way of using the GRASP® Perspectives is to consider prioritization of identified gap areas. For 
example, in the walkable access analysis, several regions with low or no service were identified. 
Further investigations of these areas can help when prioritizing future improvements or recreation 
opportunities. These priorities may consider multiple factors, including providing maximum impact to 
the highest number of residents. Social equity factors, such as average household income, could also 
influence priorities.
Component Inventory and Assessment
Maintaining and improving existing facilities typically ranks very high in public input. Existing features 
that fall short of expectations should be enhanced to address this concern. Elements have been assessed 
based on condition and functionality in the inventory phase of this plan. Identify and treat those with 
low scores, as explained below. The assessment should be updated regularly to assure the upgrade or 
improvements of components as they are affected by wear and tear over time. 
Addressing Low-Scoring Components
Low scoring components are addressed previously in Section G. 
Booster Components
Another way to enhance the level of service is through the addition of booster components at specific 
park sites or recreation facilities. These are most effective in low-service areas where parks exist that 
have space for additional components.

245
DRAFT
High Demand Components 
The statistically-valid survey asks respondents to rank facilities by importance based on those they 
felt the city needed to add or improve. Consider these high demand components when adding new 
elements to the system.
The highest priority for added, expanded, or improved recreation activities listed by survey respondents 
are:
a.	 Make improvements or renovate existing amenities at parks to encourage use of local parks
b.	 Update or improve indoor facilities such as community centers
c.	 Improve current level of service and quality of facilities and programs
d.	 Allocate resources to maintain the current system
e.	 Increase trail and pathway connectivity by connecting the communities with walking/biking trails
f.	
fContinue and expand events and festivals
Many of these needs may be addressed by upgrading facilities, retrofitting lesser used assets, and by 
adding components that could serve as future program opportunities.
Trends in Parks and Recreation
Trends to consider when deciding what to do with low-functioning facilities, or improving existing parks 
to serve the needs of residents, include things like:
•	
Skateboarding and other wheel sports continue to grow in popularity. Making neighborhood parks 
skateable and distributing skating features throughout the community provides greater access to this 
activity for younger people who cannot drive to a more extensive centralized skate park. 
•	
Events in parks, from a neighborhood “movie in the park” to large festivals in regional parks, are 
growing in popularity to build a sense of community and generate revenues. Providing spaces for 
these could become a trend. 
•	
Spraygrounds are growing in popularity, even in colder climates. An extensive and growing selection 
of products for these is raising the bar on expectations and offering new possibilities for creative 
facilities. 
•	
New types of playgrounds are emerging, including discovery play, nature play, adventure play, and 
even inter-generational play. Some of these rely upon movable parts, supervised play areas, and 
other variations that are different from the standard fixed “post and platform” playgrounds found 
in the typical park across America. These types of nature-based opportunities help connect children 
and families to the outdoors. 
•	
Integrating nature into parks by creating natural areas is a trend for many reasons. These include a 
desire to make parks more sustainable and introduce people of all ages to the natural environment.
I. Walkability and Recreational Connectivity
Walkability is an essential consideration in recreation. Various walkability metrics and methodologies 
have emerged to assist park and recreation managers and planners in understanding this dynamic. These 
include:
It is vital to take bicycles and public transportation users into account as well as pedestrians. The concept 
of “complete streets” refers to a built environment that serves various types of users of varying ages 
and abilities. Many associations and organizations guide on best practices in developing walkable and 
bikeable complete streets infrastructure. One such entity, the Association of Pedestrian and Bicycle 
Professionals (APBP, www.apbp.org) actively promotes complete streets in cities around the country. 
Another such organization, the National Association of City Transportation Officials (NACTO, www.nacto.

246
DRAFT
org), recently released the NACTO Urban Street Design Guide, which provides a full understanding of 
complete streets based on successful strategies employed in various North American cities. This most 
comprehensive reference on the topic is a valuable resource for all stakeholders involved in city planning. 
It proves to be a critical reference in building the cities of tomorrow.
Recreational Connectivity
The infrastructure available to get people to and from destinations is increasingly vital as many people 
prefer a leisurely walk or bike ride to a trip in the car. Users expect easy access to parks, recreation 
centers, and other community resources. Employing different modes of travel to include walking and 
bicycling may be referred to as recreational connectivity. 
Recreational connectivity is the ability to access a variety of recreational opportunities or amenities by 
multiple modes of transportation. In addition to recreational trails, this may also include city sidewalks, 
bicycle paths, bicycle routes, and public transit infrastructure. Of course, the scope of creating and 
maintaining such a network is a substantial undertaking that involves many players. Along with a 
community expectation for this type of user-friendly network infrastructure comes the hope that 
stakeholders work together in the interest of the public good. At the municipal level, this might include 
public works, law enforcement, private land-owners, public transit operators, and user groups, as well as 
the local parks and recreation department.
The concept of recreational connectivity is essential within the scope of parks and recreation planning 
but also has more profound implications for public health, the local economy, and public safety, among 
other considerations. As more people look for non-automotive alternatives, a complete network of 
various transportation options is in higher demand. Other elements of this infrastructure might consist 
of street/railroad crossings, sidewalk landscaping, lighting, drainage, and even bike-share and car-share 
availability.
Where to Start?
Recognizing that trail development occurs at a variety of scales, many trails serve park users only 
while others are citywide or regional extent. Also, people with a destination in mind tend to take the 
most direct route, while recreationists tend to enjoy loop or circuit trails more than linear pathways. 
An exemplary trail system provides multiple opportunities for users to utilize trail segments to access 
different parts of the city directly or enjoy recreational circuits of various sizes. By employing park trails, 
city trails, and regional trails, users should ideally be able to select from several options to reach a 
destination or spend time recreating. Simple, early steps such as creating preferred routes and loops on 
city sidewalks or low traffic streets are a great place to start.
Connecting People to Trails
As the trail system develops, additional resources are desirable to support users. It is worthwhile 
to consider signage and wayfinding strategies, trailheads and access points, public trail maps, and 
smartphone applications as strategies to connect people to trails and affect positive user experience.
Signage and Wayfinding
Signage and wayfinding strategies enhance a system by promoting ease of use and improving 
access to resources. Branding is an essential aspect of adequate signage and wayfinding markers. 
A hierarchy of signage for different types of users assists residents and visitors as they navigate 
between recreation destinations. Further, a strong brand can imply investment and commitment to 
alternative transit, and which can positively impact city identity and open economic opportunities.

247
DRAFT
Trailheads & Access Points 
It is also vital to provide users access to trails. There are two ways to approach this. First, develop 
formal trailheads to include parking, bike racks, signage, restrooms, drinking water, a trail map, 
and other amenities. A trailhead provides access to trails that serve a higher volume of users at 
destinations reached by automobile. The second approach involves providing a trail access point, 
usually without the extensive amenities found at a trailhead. Trail access points are appropriate in 
residential or commercial areas where users are more likely to walk or ride a bicycle to reach the 
trail. Trailheads and access points should be primary points of interest on any trails mapping. 
Map & App Resources	
By making trail maps, available users may enjoy trails with greater confidence and with a better 
understanding of distances, access points, amenities, and the system. The following trails brochure is 
available from the city website. This brochure is an excellent resource for the public.
Figure 95: City Trails Brochure

248
DRAFT

249
DRAFT

250
DRAFT
Another way of trail mapping is through web-based smartphone technologies. Maps made available on 
this type of platform are more dynamic for users, always on hand, and can be easily updated. Upfront 
investment needed for this type of resource may be cost-prohibitive at present. However, it is likely as 
technologies advance; these costs become more manageable in the future. It may be worth considering 
the development of web-based maps in long term planning decisions.

251
DRAFT
Appendix H: Maps

252
DRAFT

253
DRAFT

254
DRAFT

255
DRAFT

256
DRAFT

257
DRAFT

258
DRAFT

259
DRAFT
Appendix I: Community Profile
Trends emerge from analyzing population data, which can inform decision making and resource 
allocation strategies for the provision of parks, recreation, and open space management. This 
demographic profile was compiled in October 2019 from a combination of sources including ESRI 
Business Analyst, American Community Survey, and U.S. Census. In addition, data from the Glendale 
Planning and Development Services, Public Works, and the Parks Recreation and Open Space 
department was also included in the report below. The following topics will be covered in detail in this 
report:
Population
Summary
Gender & Age
Distribution
Race/Ethnic
Character
Educational 
Attainment 
Household 
Data
Employment 
Health
Rankings
Key facts about Glendale in 2019:
•	
The population topped 248,060 in 2019 
•	
The average median age in the district was 33.8 years old, lower than the median age in Arizona 
(37.3)
•	
The median household income in Glendale was over $54,405
Glendale is approximately 61.94 square miles, divided into five district council areas. For the purposes of 
collecting relevant data, the statistically valid survey asked respondents to indicate which subarea they 
resided in. To make further comparative analysis, this demographics study will compare data from the 
district council areas, while also looking at the city as a whole. When it is meaningful, comparisons to the 
State of Arizona and the United States will also be highlighted. Figure 96 below shows the five council 
areas, labeled by name. The map below was sourced from the Glendale Open Data site.

260
DRAFT
Figure 96: Glendale Council District Boundary Map
Based on numbers from the U.S. Census Bureau, 
100% percent of the total population of Glendale 
lives within these district council areas, with 
Ocotillo being the most populated (17%) and 
Sahuaro being the least populated (16%).

261
DRAFT
Population Growth
Growth rates can be a strong comparative indicator of an area’s economic development. In the case of 
Glendale, the annual population growth rate for the city (1.17%) is predicted to be less than the growth 
rate of the state of Arizona (1.35%), but greater than the US avergage (0.77%) between 2019 and 2024. 
Yucca is estimated to have the highest growth rate at 1.56 percent, twice the national average, while 
Figure 97: Glendale Population Annual Growth Rates (2019 – 2024)
Population Gender & Age Distribution
Analyzing the gender and age distribution in Glendale, AZ, can help determine program and service 
needs for particular demographics. Similar to state and national populations, Glendale has roughly the 
same amount of males (49.18%) and females (50.82%). The median age of residents is 33.8, slightly 
lower than Arizona (37.3). As many municipalities are finding, Millennials are starting to become the 
largest generational group of their residents. In Glendale, Millennials (born 1981 – 1998) make up 
approximately 28 percent of the population, with Generation Z (born 1999 – 2016) right behind them at 
25 percent. 
Figure 98: Estimated Population of Glendale by Generation in 2018 
Source: Esri Business Analyst

262
DRAFT
Education 
According to a Census study, education levels had more effect on earnings over a 40-year span in the 
workforce than any other demographic factor, such as gender, race, and ethnic origin.23 The educational 
attainment for Glendale can be seen in Figure 99. Those with a Bachelor’s degree, on average, received 
over twice the annual income than those with a high school diploma.
A breakdown of the educational attainment by City residents over the age of 25 was measured, as 
illustrated in Figure 100. Over 79 percent of Glendale residents had obtained a high school degree or 
higher (compared to 84 percent Arizona average). 
23 Tiffany Julian and Robert Kominski, “Education and Synthetic Work-Life Earnings Estimates” American Community Survey 
Reports, US Census Bureau, http://www.Census.gov/prosd/2011pubs/acs-14.pdf, September 2011.
Figure 99: 2018 Glendale Residents by Educational Attainment Level
Figure 100: 2018 Educational Attainment

263
DRAFT
Race/Ethnicity 
In the United States, communities are generally becoming more diverse. Before comparing this data, it 
is important to note how the U.S. Census classifies and counts individuals who identify as Hispanic. The 
Census notes that Hispanic origin can be viewed as the heritage, nationality, lineage, or country of birth 
of the person or the person’s parents or ancestors before arrival in the United States. In the U.S. Census, 
people who identify as Hispanic, Latino, or Spanish are included in all of the race categories. Figure X 
reflects the approximate racial/ethnic population distribution. 
•	
Glendale is more diverse than the average United States population with a non-white population of 
63 percent. 
•	
Those that identify as Hispanic make up more than 39 percent of the total population. This is more 
than the Hispanic population of 31 percent in Arizona and 18 percent in the US. 
•	
There is a high proportion of citizens who identify as another race not specified on the U.S. Census 
(18%).
•	
Roughly 7 percent of the population identify as Black or African American, and very few identify as 
American Indian/Alaska Native , Asian, or Pacific Islander 
Figure 101: 2019 Comparison of Race and Ethnicity
Employment & Income
The most current data from the U.S. Census Bureau and the American 
Community Survey, illustrated in Figure 102, indicates that the median 
household income in Glendale is approximately $3,366 less than in Arizona, and 
is approximately $6,143 lower than the U.S. median income. Of the five districts, 
Cholla has the highest local median income($93,026), $32,478 higher than the 
national average, while Octillo has the lowest median income, $28,019 lower 
than the national average.

264
DRAFT
Figure 102: 2019 Estimated Median Household Income 
Median household income is highest in Cholla, which is significantly higher than the average in the 
state of Arizona or the country. Ocotillo has the lowest median household income. Yucca has a median 
household income most similar to that of the United States. Disposable income, according to the U.S. 
Census, is after-tax household income, and follows similar patterns to that of median household income.
Understanding the status of the community’s 
health can help inform policies related to 
recreation and fitness. Robert Wood Johnson 
Foundation’s County Health Rankings and 
Roadmaps provide annual insight on the 
general health of national, state, and county 
populations. The 2019 Rankings model shown 
in Figure 103 highlights the topic areas 
reviewed by the Foundation. 
The health ranking for gauged the public health 
of the population based on “how long people 
live and how healthy people feel while alive,” 
coupled with ranking factors including healthy 
behaviors, clinical care, social and economic, 
and physical environment factors.24 
State Health Ranking
In 2018, the United Health Foundation’s 
America’s Health Rankings Annual Report 
ranked Arizona as the 30th healthiest state 
nationally. The health rankings consider and 
weigh social and environmental factors that 
tend to directly impact the overall health of 
state populations as illustrated in Figure 104. The state moved up two positions in the ranking since 
2016.
24 University of Wisconsin Population Health Institute & Robert Wood Johnson Foundation, City Health Rankings 2018, http://
www.Cityhealthrankings.org
Figure 103: County Health Ranking Model

265
DRAFT
STRENGTHS 
of Arizona health include:
CHALLENGES 
of Arizona health include:
•	
Low cancer death rate
•	
Low prevalence of smoking
•	
Low prevalence of low birthweight
•	
Low percentage of high school 
graduation
•	
High levels of air pollution
•	
Lower rate of mental health providers
Maricopa County ranked
1st of out 15
counties for Health Outcome
Figure 104: 2017 Arizona Health Ranking Overview
Source: United Health Foundation’s America’s Health Rankings Annual Report 2017