Agreement

City of Glendale — Regular Meeting (2021-06-22)

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ARIZONA BASKETBALL COACHES ASSOCIATION 
 
SECTION 7 SPONSORSHIP AGREEMENT 
 
This Sponsorship Agreement ("Agreement"), dated as of June _____, 2021 (the 
"Effective Date"), between Arizona Basketball Coaches Association (“ABCA”) an Arizona 
not-for-profit corporation, and the City of Glendale, Arizona a municipal corporation 
("Sponsor"). 
 
BACKGROUND 
 
The ABCA is hosting the Section 7 High School Basketball Tournament at State 
Farm Stadium in Glendale to provide over 2,500 high school basketball college prospects 
with the opportunity to showcase their talents in front of college coaches. The ABCA also 
supports the Backpack Buddies Program, scholarship for student leaders, and the AdmiHER 
initiative to support the growth of girls' basketball through mentorship, access and health & 
wellness programming.   
 
Sponsorship will be provided under the terms and conditions of this Agreement.   
 
The parties agree as follows:  
 
AGREEMENT 
 
1. 
Sponsorship Benefits.  The ABCA shall recognize the City of Glendale as a 
sponsor of the Section 7 event and provide sponsorship benefits outlined in Exhibit A (the 
"Sponsorship Benefits").  Notwithstanding the recognition by the ABCA of Sponsor as a 
“Sponsor” or any other provision of this Agreement, this Agreement shall neither be deemed 
nor construed to create a joint venture or partnership between the ABCA and Sponsor, nor 
shall this Agreement be deemed or construed as making either party the agent or 
representative of the other party.  Neither party shall have the authority to bind the other 
party in any respect.   
 
 
2. 
Sponsor Obligations.   
2.1 
Sponsor shall pay an annual sponsorship fee of $35,000 for three 
years.  
 
 
 
3. 
Term of Agreement.  The term of this Agreement shall commence upon the 
Effective Date and expire following the third Section 7 event in 2023 (the "Term").  The 
agreement may be administrate extended for another two years with written confirmation. 
 
 
 
4. 
Scope of Rights Granted.  Sponsor acknowledges and agrees that the rights 
and benefits granted by the ABCA under this Agreement are non-exclusive.  The ABCA 
reserves the right, in its sole discretion, to seek additional sponsorship support.  Under no 
circumstances shall this Agreement be interpreted to imply any rights of ownership.  Instead, 
the only rights granted are those expressly set forth in this Agreement.

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5. 
Licensing of Certain Marks. 
 
 
5.1 
Sponsor grants to the ABCA a license to utilize Sponsor’s trade 
names, trademarks and/or service marks ("Sponsor Marks") for the express purpose of 
publicizing Sponsor’s sponsorship of the ABCA and the ABCA associated events and 
activities during the Term.  Sponsor represents and warrants that Sponsor Marks do not 
infringe upon the trade names, trademarks, service marks or other rights of any other person 
or entity.  All ABCA uses of the Sponsor Marks must be approved by Sponsor in writing 
and in advance of use, such approval not to be unreasonably withheld or delayed. 
 
 
 
5.2 
The ABCA grants to Sponsor a license to utilize the ABCA Marks 
(which the ABCA may update from time to time) for the express purpose of publicizing 
Sponsor’s sponsorship of the ABCA and specified ABCA associated events and activities 
during the Term.  All Sponsor uses of the ABCA Marks must first be approved by the ABCA. 
 
 
6. 
Intellectual Property Rights. 
 
 
6.1 
Sponsor acknowledges that it is being granted a limited license by the 
ABCA under this Agreement to use the ABCA Marks in accordance with the terms and 
conditions of this Agreement and that no further or greater rights are granted in or to the 
ABCA Marks.  
 
 
 
6.2 
Sponsor acknowledges that ABCA owns all right, title and interest in 
and to the ABCA Marks.  Sponsor agrees that it will do nothing inconsistent with such 
ownership. 
 
 
 
6.3 
The ABCA acknowledges that it is being granted a limited license by 
Sponsor to use the Sponsor Marks in accordance with the terms and conditions of this 
Agreement and that no further or greater rights are granted in or to the Sponsor Marks.  The 
ABCA acknowledges that it will do nothing inconsistent with Sponsor’s ownership of the 
Sponsor Marks. 
 
 
7. 
Sponsor Involvement.  Unless otherwise stated in this Agreement, Sponsor 
is not directly involved in the management or operation of the activities contemplated or 
covered by this Agreement; provided, however, Sponsor is solely responsible for the 
promotion, organization and activities of Sponsor.  The ABCA is solely responsible for the 
promotion, organization and activities of the ABCA. 
 
 
8. 
Confidentiality.  The parties shall keep the terms of this Agreement 
confidential.  Neither the terms of this Agreement nor a copy of this Agreement shall be 
disclosed to any third party, in whole or in part, without the prior express written consent of 
the other party, unless required by operation of law.  Should such disclosure be required by 
law, the party required to make such disclosure shall promptly notify the other party in 
writing upon learning of the request or demand for disclosure. 
 
 
9. 
Indemnification. 
 
 
9.1 
Sponsor shall indemnify, hold harmless and defend the ABCA and 
each of its respective affiliates, directors, officers, employees, shareholders, members, 
representatives and agents, and each of their respective affiliates, subsidiaries, directors,

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officers, employees, members, shareholders, representatives, sponsors, licensees and agents  
from and against any liability, obligation, claim, cost, demand, recovery, settlement, 
deficiency, loss, fine, penalty, damage or expense including, without limitation, reasonable 
outside attorneys’ fees and expenses (collectively the “Losses”) resulting from or arising out 
of: 
 
9.1.1  
Any acts or omissions of Sponsor and/or its directors, 
officers, employees, agents, contractors, or servants in connection with the performance of 
Sponsor’s obligations under this Agreement.  
 
 
 
9.1.2  
Any product liability, advertiser’s liability or other 
claim arising out of or in connection with the use by Sponsor of the ABCA Marks.   
 
 
 
9.1.3  
Any breach by Sponsor of any of Sponsor's 
representations, warranties, covenants or obligations contained in this Agreement. 
 
The Indemnified Parties shall have the right to choose and select their own counsel and 
assume their own defense in connection with any action or proceeding to which the 
indemnification, hold harmless or defense obligations of this Section would be applicable.  
This Indemnification section is independent of Sponsor's insurer’s agreement to waive its 
right of subrogation and shall be in full force and effect whether or not an agreement with 
Sponsor's insurer to waive its right of subrogation is reached, enforce, or enforceable. 
 
 
 
9.2 
The ABCA shall indemnify and hold harmless Sponsor and each of 
its affiliates, directors, officers, employees, shareholders, members, representatives and 
agents from any Losses resulting from:   
 
 
 
 
9.2.1  
Any acts or omissions of the ABCA and/or its 
directors, officers, employees, agents, contractors or servants in connection with the 
performance of the ABCA’s obligations under this Agreement. 
 
 
 
 
9.2.2  
Any 
breach 
by the 
ABCA 
of 
the 
ABCA’s 
representations, warranties, covenants or obligations in this Agreement. 
 
 
10. 
Sponsor Warranties.  Sponsor represents and warrants that: 
 
 
10.1 
The individual signing this Agreement on its behalf has authority to 
sign on Sponsor’s behalf. 
 
 
 
10.2 
Execution and performance of this Agreement have been properly and 
duly authorized by Sponsor.  
 
 
 
10.3 
Sponsor’s Marks do not infringe upon the trademarks, trade names, 
service marks or other rights of any other person or entity. 
 
 
11. 
Cooperation. The parties shall, in good faith, cooperate with each other and, 
from time to time, execute and deliver such further instruments as either party or its counsel 
may reasonably request to effectuate the intent of this Agreement.

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12. 
Termination. Without prejudice to any other rights it may have in law, equity 
or otherwise, the ABCA and the Sponsor shall have the right to terminate this Agreement 
upon written notice to the other Party at any time for any or no reason. 
 
 
13. 
General Provisions. 
 
 
13.1 
 Notices.  Except as expressly provided to the contrary in this 
Agreement, any notice, consent report, document or other item to be given, delivered, 
furnished or received under this Agreement shall be deemed given, delivered, furnished and 
received when given in writing and personally delivered to and receipted by an officer or 
designated employee of the applicable party, or 72 hours after the same is sent by email or 
deposited in the United States mail, postage prepaid, registered or certified first class mail, 
return receipt requested addressed as set forth below, or to such other address as either of the 
parties shall advise the other in writing or sent by confirmed email: 
 
If to Sponsor: 
City of Glendale 
 
Attn: Kevin Phelps 
 
5850 W. Glendale Ave 
 
Glendale, AZ 85301 
 
If to the ABCA: 
Arizona Basketball Coaches Association 
Attn: Matt King 
5725 N. 11th Place 
Phoenix, AZ 85014 
 
 
 
 
13.2 
Entire Agreement: Modifications.  This Agreement, the documents 
which are Exhibits to this Agreement and any contemporaneous agreements or instruments 
entered into by the parties contain the sole and entire agreement between the parties and 
supersede any and all other prior agreements between them.  This Agreement may not be 
modified, amended, or supplemented, or otherwise changed, except by a written document 
executed by an authorized representative of each of the parties. 
 
 
 
13.3 
Non-Waiver of Rights and Breaches.  No failure or delay of either 
party in the exercise of any right given to such party under this Agreement shall constitute a 
waiver of such right, nor shall any single or partial exercise of any such right preclude other 
or further exercise of such right or of any other right.  The waiver by a party of any default 
of the other party under this Agreement shall not be deemed to be a waiver of any such 
subsequent default or other default of any party. 
 
 
 
13.4 
Captions.  Section headings 
used in this Agreement are for 
convenience of reference only and shall not affect the construction of any provision of this 
Agreement. 
 
 
 
13.5 
Successors and Assigns.  Neither Sponsor nor the ABCA may assign 
this Agreement or any rights or obligations under this Agreement, in whole or in part, to any 
other person or entity without the prior express written consent of the other party. This

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Agreement shall be binding upon and inure to the benefit of the parties and their respective 
successors and authorized assigns. 
 
 
 
13.6 
Governing Law, Jurisdiction.  This Agreement and any dispute arising 
under it shall be governed by and construed in accordance with the laws of the State of 
Arizona without regard to conflict of law principles.  All disputes pertaining to this 
Agreement shall be decided by a state or federal court located in the State of Arizona and 
each party consents to personal jurisdiction in such courts.  Each party further waives any 
defenses based upon lack of personal jurisdiction or venue, or inconvenient forum. 
 
 
 
13.7 
Survival.  Except as expressly provided in this Agreement, the 
covenants, acknowledgments, representations, agreements and obligations contained in this 
Agreement shall survive the consummation or termination of the transactions contemplated 
by this Agreement. 
 
 
 
13.8 
Force Majeure.  If any of the obligations of either party is hindered or 
prevented, in whole or in substantial part, because of a “Force Majeure Event”, such party 
shall not be liable to the other party or be in breach of this Agreement; provided, however, 
that all other obligations of the parties shall continue and when such Force Majeure Event 
has ceased, the parties shall negotiate in good faith regarding an adjustment of their rights 
and obligations under this Agreement. In each such case, the party affected by a Force 
Majeure Event shall promptly notify the other party of such event or occurrence and shall 
exert commercially reasonable efforts to overcome such event or occurrence, and resume 
performance of its obligations with all possible speed.  A "Force Majeure Event" shall mean 
causes beyond the control of the parties, including, but not limited to: an act of God; 
inevitable accident; fire; labor dispute; riot or civil commotion; act of public enemy; 
governmental act; acts or significant threats of war or terrorism; regulation or rule; failure of 
technical facilities; national day of mourning; emergency announcement or news bulletin; 
inability to obtain supplies; delays in transportation; embargoes; increase in the national 
terror alert level that prohibits holding the events; or any other reason beyond the control of 
the parties that is generally regarded as force majeure.  Delays or non-performance excused 
by this provision shall not excuse performance of any other obligation which is outstanding 
at the time of occurrence.  The exact time and dates of Section 7 and the ancillary events are 
subject to change.   
 
13.9 
Cancellation, 
Relocation 
or Postponement. 
In the event 
of 
cancellation, relocation (beyond the City of Glendale) or postponement of Section 7 events 
(i) Sponsor’s sole and exclusive remedy at law or in equity shall be a refund of the 
Sponsorship Fee on a pro rata basis based on the proportion of the Sponsorship Benefits that 
were not received by Sponsor due to such cancellation or postponement.  In addition to the 
foregoing, in the event that the number of people permitted to attend Section 7 is reduced to 
less than the capacity of the stadium (regardless of whether such reduction is imposed by the 
a third-party, including Federal or State authorities), the ABCA and Sponsor will mutually 
agree on a reasonable reduction to the Sponsorship Fee. Without limiting the foregoing, in 
no event will the ABCA ever be liable to Sponsor for any indirect, special, exemplary, 
incidental or consequential damages suffered by Sponsor or any of its guests or invitees.

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13.10 Compliance with Law.  Sponsor shall comply with all laws, 
ordinances, orders, rules and regulations (state, federal, municipal or promulgated by other 
agencies or bodies having or claiming jurisdiction) applicable to the performance of 
Sponsor’s obligations to the ABCA. 
 
 
 
13.11 Intent of the Parties.  This Agreement is intended to be performed in 
accordance with, and only to the extent permitted by all applicable laws, ordinances, rules 
and regulations, and is intended, and shall for all purposes be deemed to be a single, 
integrated document setting forth all of the agreements and understandings of the parties, 
and superseding all prior negotiations, understandings and agreements of the parties with 
respect to its subject matter.  If any term or provision of this Agreement or its application to 
any person or circumstance shall for any reason and to any extent be held to be invalid or 
unenforceable, then such term or provision shall be ignored, and to the maximum extent 
possible, this Agreement shall continue in full force and effect, but without giving effect to 
such term or provision. 
 
 
 
13.12 Section and Exhibit References.  All references contained in this 
Agreement to Sections and Exhibits shall be deemed to be references to Sections of, and 
Exhibits attached to, this Agreement.  All references to Sections shall be deemed to also refer 
to subsections of such Sections, if any.  The definitions of terms defined in this Agreement 
shall apply to the Exhibits, unless the context otherwise indicates. 
 
 
 
 
The parties have executed this Agreement as of the dates set forth below their 
respective signatures. 
 
CITY OF GLENDALE, an Arizona Municipal Corporation 
 
 
By:_________________________________ 
Printed Name:________________________ 
Title:_______________________________ 
Date: _______________________________ 
 
 
ARIZONA BASKETBALL COACHES ASSOCIATION 
 
 
By:_________________________________ 
Printed Name:_________________________ 
Title:________________________________ 
Date: ________________________________

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EXHIBIT A 
 
SPONSORSHIP BENEFITS 
 
Sponsor shall receive the following sponsorship benefits in accordance with the Sponsorship 
Guidelines set forth the Agreement: 
 
SPONSORSHIP PRIVILEGES 
➢ Designation as “Official Sponsor” in City of Glendale (Sponsor) advertising and 
communications  
➢ Use of ABCA and Section 7 logo in Sponsor advertising  
➢ Inclusion of Sponsor logo in Section 7 website 
➢ Inclusion in advertising where all Sponsors are listed 
➢ Inclusion in ABCA’s social media posts (e.g., Facebook, Twitter, Instagram) 
➢ Broadcasting Visit Glendale Promotional videos during event  
➢ ABCA may provide unique assets for Sponsor events, such as a guest speakers. 
➢ Signage at ABCA Annual Coaches Clinic (500 Coaches) 
 
 
HOTELS, EVENTS & VENUES 
➢ The ABCA will prioritize the use of Glendale hotels as part of their host hotel room 
blocks. 
➢ The ABCA, working with the Glendale CVB, will encourage ancillary organizations 
and prominent groups to use Glendale hotels and resorts for ancillary events 
surrounding Section 7. 
 
➢ ABCA working with Glendale CVB will encourage the use of Glendale venues and 
businesses as sites for events and activities. 
➢ The ABCA will encourage the use of Glendale bars and restaurants as sites for third 
party private events. 
 
 
 
COMMUNITY CONNECT  
➢ The ABCA through their Legacy Foundation will include Glendale schools in their 
Backpack Buddies Program, AdmiHER Campaign and basketball giveaways and 
charitable works. 
 
HOSPITALITY 
➢ City of Glendale as Title Sponsor of one (1) of the ten (10) Section 7 Brackets 
➢ Team Picture with sponsor and Championship team 
➢ Visit Glendale as Title Sponsor of one (1) of the ten (10) Section 7 Brackets 
➢ Team Picture with sponsor and Championship team 
➢ City of Glendale as Title Sponsor of one (1) of the Ancillary Rooms 
➢ Visit Glendale as Title Sponsor of one (1) of the ten Ancillary Rooms 
➢ Twenty (20) VIP All-Session passes 
➢ Two (2) Foursome in the 2021 Annual Jerry Colangelo Golf Classic 
➢ Ten (10) Invitations to the Parings Gala and Awards Luncheon