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City of Glendale — Regular Meeting (2021-06-08)

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GENERAL PROJECT INFORMATION 
Inclusive Communities 
Title 
Growing Glendale Libraries 2021 and Beyond 
Primary Project Intent 
Improve Library Operations (Institutional Capacity) 
Amount of Grant Funds you are Requesting: 
$ 47,000 
For your library, is this project New or Continuing? 
New 
PROJECT SUMMARY [120] 
The Goal of this project is to identify the current underserved areas within the City of Glendale, 
determine future population and business development areas, and start the process for evaluating 
facilities and services for the library of the future.  Funds will be used to hire a library consultant or firm 
that will execute the master planning process that includes patron statistical analysis, administering 
online surveys, conducting in-person or virtual focus groups, gleaning feedback, creating reports and 
presentations on the information collected.  Additionally, to share their expertise in the development of 
a Community Assessment that will be utilized to update the Master Plan.  The community will directly 
benefit by contributing their constructive feedback which will result in an increase in new library users, 
with modern and technologically advanced library facilities and patron-driven programming and services 
by positioning Glendale libraries for the next generation of residents and library patrons. 
NEEDS ASSESSMENT  
What audiences are you targeting with this project and why? [100] 
The Glendale Library is targeting residents, businesses, school districts, community organizations, and 
other agencies within the City limits of Glendale.  The goal is to target residents representative of the 
entire population, including library users as well as non-users, to learn and assess the needs of various 
stakeholders.  Based on the collected information and feedback, the Glendale Public Library can focus its 
resources to develop new library services based on the increased population where they do not 
currently exist, renovate existing older libraries, or to possibly expand the newest and smallest library in 
the system. 
What community need or opportunity does your project address? [200] 
This project will allow the Glendale Public Library to update its Master Plan and Community Assessment 
in identifying community needs to guide future public services that its residents demand, while 
incorporating modern and sustainable design elements to its facilities.  A library cannot assume its 
community need, but rather must ask their public what their specific library needs are to attain

pertinent information derived directly from the community.  If awarded the grant, funding would be 
used to hiring professional library consultants to conduct an impartial study in its research, surveys, 
focus groups, etc.  Furthermore, it will give the library the opportunity to address the immediate and 
future needs of Glendale residents, giving the library the ability to focus city resources in identified areas 
such as new building projects and the renovation or expansion of our existing facilities.  
How do you know this is a need? [200] 
The last update to the Glendale Public Library’s Master Plan was conducted in August 2008 and focused 
on the Loop 303 Corridor.  The Master Plan was created by the following partners: CMX, Husk Partners, 
Civ Tech, Inc., Gammage and Burnham, Clear Creek Associates and Maguire & Pearce, PLLC.  This study 
focused on the specific western Loop 303 Corridor as a targeted area of expansion rather than focus 
holistically on city library services.  The last plan focused on the 303 Corridor’s unique location, near 
Luke Air Force Base, becoming a transportation and arterial route for business development and growth. 
Now thirteen years later, the library needs an updated Master Plan and Community Assessment to assist 
in guiding future public services, while incorporating modern and sustainable library design elements to 
its facilities.  In May 2019, the city library opened its newest facility, within Heroes Regional Park located 
at 83rd Avenue and Bethany Home Road, for its westernmost location.  This new study will help 
determine if expansion is needed at that location, as the smallest library in the system, or for long-range 
planning to help identify a new building project along the 303 Corridor. 
How does this project relate to your library’s mission or other plans (such as a technology plan)? [ 
100] 
Glendale’s General Plan, Envision Glendale 2040, stipulates that the city’s library standard is one 
building per 35,000 population within a three to five-mile service area.  The 2008 findings of that study 
concluded that the Loop 303 Corridor did not necessitate the need for a new library with the area 
studied as the population at the time was only 12,634.  Thirteen years later and with continued 
development, has the 35,000-threshold in population growth been met and is the need for a new facility 
now warranted?  The second General Plan trigger has been met as the current westernmost Heroes 
branch is ten miles away from the 303 Corridor which calls for library service provided within every 
three to five miles. 
PROJECT OUTCOMES 
What specific change(s) do you intend to achieve with this project? [100] 
The direct feedback from residents and stakeholders will allow the library system to understand and 
address the changing needs of both library users and non-users.  Based on the information gathered, 
analyzed, and the recommendations conveyed by the library consultants upon completion, an updated 
Master Plan and Community Assessment will provide the focus of city resources for Glendale libraries 
for 2021 and beyond.  Residents will have an increased knowledge of the available facility features and 
resources that a modern library system or building may provide them to meet the informational, 
educational, and recreational resource needs.    
Briefly explain why you selected this outcome, tying it to the Needs Assessment provided. [100]

By identifying our current patrons, residents and non-users, and thereby assessing their informational 
needs, the Glendale Public Library will be able to evaluate our current and future needs for our 
branches, programs, delivery of services and make data driven decisions to meet the needs of our 
residents.  By hiring professional library consultants to conduct the Community Assessment and 
updating the Master Plan, the outcome will allow the library system to focus in developing future 
resources and funding directly in identified areas as having the greatest resident needs.    
PROJECT ACTIVITIES 
What will you do, and how will you do it?  Give specific information about the types of activities, 
number of programs, or resources you’ll make available. [300] 
The Projector Director will work with City Procurement Office to hire library consultants, ultimately hire 
library consultants, and define the scope of work, develop the detailed timeline, and any deliverables.   
Market the library services assessment to the public. 
Statistical analysis of previously conducted internal and external reports, statistics, and surveys. 
Meet with community members in areas that are identified as underserved areas or areas of growth. 
Present information to the Library Advisory Board. 
Present information that will be included in the City’s General Plan update. 
Develop a strategic plan section on future facility planning. 
Implement plan. 
What steps has your library taken to prepare for this project? [200] 
The first step taken was communicating with other neighboring Arizona Libraries that had recently 
completed a Strategic Plan or Master Plan.  The number of libraries who completed this process had 
significantly smaller populations in comparison to the City of Glendale.  Although some of the libraries 
had hired consultants, the scale of the project was smaller based on their smaller population sizes.   
These community assessments ranged from $10,000 to $25,000 based on population size and scope of 
work.  Knowing that Glendale’s population was roughly four times the size of the other libraries, the 
project manager reached out to several library consultants to obtain a more realistic estimate.  The 
$47,000 estimate received reflects the cost of statistical analysis, ensuring enough public focus groups, 
one-on-one interviews with key stakeholders, along with a broad-based community survey.  In addition, 
library consultants would conduct site visits and work with library staff to create a list of targeted city 
officials, influencers and other residents whom have a unique internal understanding of Glendale’s 
current make-up, coupled with future library trends, so that what is probed in the focus groups can be 
included on the survey tool. 
Why did you choose this approach for your project?  Did you consider any alternative approaches? 
[100] 
Due to Glendale’s size, as well as being constrained to offer limited public lobby services only due to 
COVID, a library consultant would be necessary to undertake the impartial statistical analysis, 
community surveys, and coordination of focus groups and conversations with stakeholders.  Most likely,

the consultants will need to conduct virtual meetings (Microsoft Teams and Zoom) and online surveys 
along with smaller, socially distanced, in-person or one-on-one interviews. 
List at least one product or activity that will help you meet the outcome.  All products and activities 
that are a part of your project should be linked to an outcome. [100] 
Statistical analysis on inactive or non-users that can be applied to GIS mapping will help visualize 
underserved areas or areas of growth.  Additionally, electronic surveys, conducting smaller focus groups 
and one-on-one interviews, whose overall data collected will be analyzed and recommendations 
concerning library services will be discussed that focus on the future opportunities that will be 
incorporated into the Master Plan.  
PROJECT EVALUATION 
Describe what tool(s) or method(s) you will use to evaluate each product or activity listed.  Examples 
include pre- and post-assessments, surveys, focus groups, interviews, and observations. [100] 
Professional library consultants will work with library staff and stakeholders to create survey questions 
that will be distributed physically and electronically for focus groups and one-on-one interviews based 
on information obtained after the statistical analysis has been completed.  The surveys will further be 
utilized to evaluate delivery of service, programs, and facilities.  Staff and stakeholders will also 
participate in brain-storming activities that will generate possible solutions to meet the needs of our 
underserved communities. 
PROJECT PERSONNEL 
Provide a list of the names of project personnel, the organization they represent and their title, and a 
description of their duties for this project.  If the project will require a consultant, provide a brief 
resume for any consultant for who you are requesting LSTA funds and upload below. [200] 
Dawn Ferro, Library Administrator, Glendale Public Library – Dawn will oversee the management of the 
consultant contract and will be the point of contact for information shared with consultant.  
Mike Beck, Chief Librarian, Glendale Public Library – Mike will be the point of contact for information 
shared with the public, library staff, Library Advisory Board and City of Glendale.  Mike will work with 
Dawn on the development of an updated Master Plan based on the Community Assessment findings. 
The awarded library consultant or firm will execute the process of statistical analysis, provide reports 
and presentations on information collected through surveys, focus groups, and interviews, as well as 
provide expertise in the development of a Master Plan. 
Identify the project director and explain why he or she is appropriate for this project. [50] 
Dawn Ferro will be the Project Director due to many years of experience with LSTA grants in both 
California and Arizona. 
If special skills or expertise are necessary for project personnel, briefly list their qualifications. [50] 
 
PARTNERS

If you are partnering with other organizations for this project, describe each partner’s role.  Enter N/A 
if not applicable.  Provide a letter of support from each partnering organization and upload below. 
[100] 
N/A TBD 
TIMELINE/SCHEDULE OF ACTIVITIES 
Provide a timeline that includes planning, implementation, and evaluation, and indicates when funds 
will be spent. Remember, funds are not available before May 14, 2021, and must be spent by 
September 2, 2022. [200] 
May 3, 2021 - Grant Award Notification 
May 14, 2021 – Grant Funds Available 
May 14, 2021 – Grant recipient workshop or webinar 
June 22, 2021 – Glendale City Council approves receipt of grant funds 
July 1, 2021 – Request for Proposal 
August 24, 2021 – Hire Library Consultant 
August 31, 2021- Start statistical analysis process and work with Open Data Department 
March 2022 – Present initial information to Library Management & Staff 
April 2022 – Update Master Plan with any recommended implementation strategies or suggestions 
May 2022 – Finalize Master Plan for approval 
June 2022 – Adopt Master Plan 
August 5, 2022 – 2021 LSTA projects completed, funds fully encumbered 
September 2, 2022 - Send final report to Arizona State Library; funds fully expended 
SUSTAINABILITY 
If successful, will you continue this project once the grant period has ended? If so, how will you 
sustain it? [100] 
 
Library management will continue to work with the Open Data Department to update GIS mapping of 
patrons and inactive patrons and will participate in other planning opportunities as the City continues to 
grow and develop. 
PROJECT BUDGET 
Provide a detailed explanation and justification of the proposed LSTA expenditures. Quotes, 
estimates, mileage, and other methods of calculating budget items should be detailed.

The budget will consist of grant requested funds and In-kinds funds.  Grant requested funding will be 
used to hire a professional Library Consultant (TBD).  The estimate of $47,000 was provided by a library 
consultant but the City of Glendale requires a Request for Proposal (RFP) and if the amount is higher 
than the original estimate, the Glendale Library may allocate additional funds from the regular library 
budget.  The In-kind funds are for library staff time to work directly with procurement, Library 
Consultants, focus groups, presentations to city departments, meetings, social media posts, posting 
surveys and other various marketing efforts. 
Project 
Budget 
Form 
 
 
 
 
 $ Salary/Benefits Requested   
 
0
 
 
$ Local Match 
17750
 
 
Salary, Wage and Benefits Description 
Daw n Ferro, $55 per hr/150 hrs 
 
Total Salary Wages and Tips 
17750.00 
 
 $ Consultant Fees Requested   
 
47000
 
 
$ Local Match 
0
 
 
Consultant Fees Description 
 
 
Total Consultant 
47000.00 
 
 $Travel Requested   
 
 
 
$ Local Match 
1000
 
 
Travel Description

Includes mileage and staff time  
 
Total Travel 
1000.00 
 
 $ Supplies/Materials Requested   
 
 
 
$ Local Match 
2000
 
 
Supplies Description 
Promotional printing, surveys, a 
 
Total Supplies and Materials 
2000.00 
 
 $ Equipment Requested   
 
A single item valued at $5,000 or more 
 
 
$ Local Match 
 
 
Equipment Description 
 
 
Total Equipment 
0.00 
 
 $ Services Requested   
 
 
 
$ Local Match 
 
 
Services Description 
 
 
Total Services 
0.00 
 
 $ Indirect Costs Requested

$ Local Match 
 
 
Indirect Total 
0.00 
 
 $ Total Grant Budget 
Click on calculator icon to total the amounts
47000.00 
 
$ Total Local Match 
Click on calculator icon to total the amounts
20750.00 
 
Total Budget 
Click on calculator icon to total the amounts
67750.00 
 
 
Beneficiaries 
Age Group 
All Ages
 
 
Population Served (Optional) 
None 
Immigrants/Refugees 
Economically Disadvantaged 
Physically Disabled 
Developmentally Disabled 
Limited functional literacy or informational skills 
Intergenerational 
Ethnic/Racial Minorities 
 
Ethnicity (Optional)

None 
Alaskan Native 
Asian American 
Black or African American 
Caucasian 
Hispanic or Latino 
Native American 
Native Hawaiian or other Pacific Islander 
Multi 
Other 
 
Risk Self-Assessment 
Printer Friendly Version  |  E-mail Draft    
  Required before final submission 
How many years of experience does the project manager have specifically 
managing grants? 
 
 
3-5 Years
 
 
 
When was your library's most recent reorganization? 
 
 
More than 5 years ago
 
 
 
How many years has the project manager been employed in the applying 
library's system? 
 
 
3-5 years
 
 
 
Does your accounting system identify and track expenditure and receipt of 
program funds separately for each grant award? 
 
 
Yes