PowerPoint Presentation

CIOSI: Transit Asset 
Advertising
City Council Workshop Meeting

What is Staff seeking from 
Council?
2
•Discuss advertising standard 
framework
•Adoption of Phoenix Transit 
Advertising Standards
•Issuance of a Request For 
Information (RFI) to understand 
market conditions.

Advertising Media Categories
3
•Static - Posters in a display case 
(most common)
•Bus Advertising – Bus Wrap
•Digital & LED – Video type display
•Audio – Recorded message at 
shelters or on buses (least 
common)

City Comparisons
4
Chandler
Mesa
Peoria
Phoenix
           # of Bus Stops:
260
100
30
1,100
Contract term:
11 yrs
10 yrs
3 yrs
5 yrs
Maintenance done by:
City
X
X
X
Ad Agency
X
X
X
Type of Advertising:
Digital
X
Static
X
X
X
X
Audio
Bus wraps
X
Cooperative Contract:
X
X
X
Annual revenue: $158,500
$25,000
$32,000
$3.5M

Revenue Generation
5
•Ad policy
•Number of spaces available
•Infrastructure improvements
•Who maintains/cleans shelters
•Length of contract
•Market demand
•Restrictions

Recommended Placement
6
•Bus shelters/benches
•High traffic count/intersection 
locations (impressions)
•“Stand Alone” kiosks adjacent to 
bus shelters
•Buses
•Discussion w/private sector partner

Bus Advertising
7
•Receive advertising revenue credits 
from Phoenix transit contract
•Offsets transit costs
•No advertising on RPTA, dial-a-ride 
or circulator buses in region

Advertising Standards
8
• City of Phoenix standard used regionally
• Informing about City services
• Create ad policy with vendor
• City management/review panel
• City sign ordinance silent regarding 
advertisement at shelters and on buses.

Advertising Examples
9
Full Wrap
Partial Wrap

Advertising Examples
10

Advertising Examples
11

Advertising Examples
12

Advertising Examples
13

Glendale Rendering
14

Glendale Rendering
15

Staff Recommendation
16
•Identify Council desires to adopt 
Phoenix standard/advertising 
categories
•Develop Request for Information 
(RFI)
•Get consensus on moving forward

Transit Asset Advertising
17
Questions?