Presentation (Added on 10/26/21)

Plaza Companies Professional 
Services Agreement
City Council Meeting – Brian Friedman       October 26, 2021

This is a request for Council to approve a professional services agreement with Plaza 
del Rio Management Corporation to serve as the owner’s representative for the 
purpose of developing a communications plan to include marketing and branding 
materials for the entire 63-acre site located at southeast corner of 95th Avenue and 
Cardinals Way.  
Tonight's requested action includes an agreement, with specific deliverables, 
timelines and costs associated. This agreement is the next step in continuing to 
explore the project’s viability with our development partners and adjacent landowner. 
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Request

• March 29, 2021
– SkySong Familiarization tour
• June 22, 2021 Workshop
– Consensus to pursue 
partnership with Plaza
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Previous Council Actions
• August 10, 2021 Council Voting Meeting
‒ COG/Plaza agreement approval
• September 14, 2021 Council Voting Meeting
– Professional Services Agreements approved
Site plan with phasing options
Design Standards & Codes, Conditions 
and Restrictions

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SUBJECT 
PROPERTIES

“Black Lot”- 91st-95th
Avenues adjacent to 
Cardinals Way
South of State Farm 
Stadium use same 
colors
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Property Description 
34.5 Acres
9 Acres
20.4 Acres
63.9 Acres

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This agreement calls for the creation of all branding materials along 
with a communications plan and marketing materials to help promote 
the site to developers, businesses and end users.  
These marketing, branding and communications materials are needed 
to establish the personality for the site to best position the property in 
the marketplace. 
Communications, Branding and Marketing

Conducting a branding charette to develop the project name, design concepts, 
graphics, logos, project identity, marketing and collateral materials.
Prepare a brand style guide for the logo to include color palette, typography, 
tagline, icons, value proposition, messaging pillars and differentiators. 
Prepare a comprehensive manual establishing the logo usage guidelines. 
Including the graphics standards guide, full color palette and complete electronic 
files of type fonts.
Prepare comprehensive communications plans and marketing materials to 
promote the site to the open market. 
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Specific Deliverables Include

The cost to produce the communications plan and all marketing and 
branding materials is not to exceed $26,100. 
If approved, a budget transfer from General Fund Contingency would be 
authorized.
The term of this agreement is for 12 months, however, we expect an earlier 
completion. 
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Cost of Services

Staff recommends approval of the 
Marketing & Communications 
Professional Services Agreement. 
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Recommended Action

Questions?
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