PowerPoint Presentation (Updated on 10/11/21)

City of Glendale — Regular Meeting (2021-10-12)

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Glendale Municipal Airport  
Strategic Plan –
Glendale City Council Workshop
October 12, 2021
Report Presentation - GEU Airport Strategic Plan

2
Working Group
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Glendale Municipal Airport Strategic Plan Working Group
Terry Aramian, Aviation Advisory 
Commission
Barrel District Commissioner
Michael Portik, Aviation Advisory 
Commission 
Mayoral District Commissioner
Trevor Ebersole, Transportation Director
City of Glendale Transportation Dept.
Carl Newman, AAE - Airport Administrator, 
Glendale Municipal Airport (GEU)
Purab Adabala, Transportation Planning 
Administrator, City of Glendale
Jim Gum, Airport Operations Supervisor, GEU
Roxanne Alexander, Management Assistant, 
GEU

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Group 5 - Agenda
Working Group Process 
Mission 
Vision, 
& 
Values
Working 
Group  
#2
Interviews
Strategic 
Initiatives
Critical 
Goals & 
Priorities 
Working 
Group #3
Implementation 
Plan
Working Group
Meeting #4
Glendale 
Municipal 
Airport 
Strategic  
Plan
Working 
Group 
Meeting 
#5
Research
Situational 
Analysis
S.W.O.T. 
Process
Working 
Group #3
Kick Off 
Meeting
Working 
Group 
Meeting 
#1

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Mission, Vision, Values
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Mission Statement
Glendale Municipal Airport connects Glendale to the region,
state, and world, by providing exemplary aviation services.
Vision Statement
Glendale Municipal aims to be Arizona's premier general aviation 
airport. 
Our foundation is built on commitment to Integrity, Fairness, 
Collaboration, and Continuous Improvement.
Values Statement

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Situational Analysis
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A strategic plan requires a broad view of the local and regional interests that
affect and influence an airport’s future planning and economic development
efforts. Understanding these economic factors will be critical to the success of
the Airport’s future development programs. The working group examined the
following influences for the Glendale Municipal Airport.
•
Regional Overview
•
Community Overview
•
Transportation Corridors
•
Development Areas
•
City of Glendale Governance Structure
•
Glendale Municipal Airport Background
•
Aviation Products, Services, and Facilities
•
History and Development

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Stakeholder Interviews
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• Interviewed 18 Individuals
• Three Groups
•Internal Glendale Municipal Airport 
Stakeholders
•External Arizona and National Airport 
Stakeholders
•City of Glendale and Peoria Officials

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Strategic Initiatives
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Aligning the Strategic Initiatives
Based on the interviews, a number of strategic initiatives 
were identified:
•Financial Sustainability
•Infrastructure Improvements
•Safety
•Marketing and Business Development
•Customer Satisfaction

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Future Role of Airport
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Future Role of the Airport:
Based on the interviews, the future role of the airport as 
articulated by the interviewees:
•Corporate business development and support services, 
such as heavy maintenance, avionics, and contract fuel 
services.
•Continue current role and develop corporate business 
and support services; along with protections for the GA 
community and its current mission.
•Future role of the Airport should include corporate 
growth tied to the Airport’s physical connection to the 
entertainment district and industrial areas.

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Financial Analysis
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An airport strategic plan provides the opportunity for airport directors 
and policymakers to demonstrate that fiduciary responsibilities and 
FAA requirements are taken seriously. An airport’s financial 
statements, budgets, and other performance measures are considered 
essential tools for achieving goals and realizing the mission and vision 
for the airport.
• Background and Financial Overview
• Projected Revenues
• Projected Operating Costs
• Projected Capital Costs
• Costs, Phasing and Prioritization of Capital Programs
• Overview of Potential Funding Sources
• Funding Considerations

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Budget Summary
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FY 2020
• Expenses $890,674
• Airport generated revenue $623,479, 
approximately 70%
• Balance 
•City General Fund $147,047
•Transportation Sales Tax $120,148
• Airport needs to move to self-sufficiency

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11
S.W.O.T.
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Threats
Weaknesses
Opportunities
Strengths
Identify Strengths Here:
S1 Strong Aviation  Advisory Comm  Support          
S2 Strong Aircraft Hangar demand
S3 Location/Growth potential of West Valley
S4 Contract ATC Tower
S5 Space to Grow – East Side Development
S6 Strong Administration
______________________________________________
Identify Weaknesses Here:
W1 Aging infrastructure
W2 Lack of Funding/Capital
W3 Lack of Business Diversity
W4 Exist Land Leases - not at market rates
W5 Staffing Levels
W6 Aesthetics
Identify Threats Here:
T1 Private Development Encroachment
T2 Lack of City support/attention
T3 Roadway Circulation 
T4 Competing Develop, other Airports
T5 Financial Dependency
T6 Public Perception of Airport Appearance
_____________________________________________
_____________________________________________
Identify Opportunities:
O1 Marketing /Bus Develop.  - outside entities
O2 Proximity to Glendale Entertainment District
O3 East -side Development corp/aero uses
O4 Design and Architecture /create standards
O5 Become More Regional
O6 Corporate Development
_________________________________________________
_________________________________________________

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Critical Goals
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Based on input from the Working Group –
Six Critical Goals were identified:
1. Airport Business Plan
2. Airport Marketing Plan
3. Comprehensive East-side Development Plan
4. Conduct Organizational Assessment
5. Develop Airport Infrastructure Design Standards
6. Plan and Implement Facility Aesthetic Upgrades

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Goal 1 - Airport Business Plan
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• Purpose: Provide a path for Economic Development of 
the Airport
• Goal Schedule: FY 2022
• Involvement: Airport Management, City Departments 
and Divisions, including Economic Development, 
Transportation, Finance, and Planning    
• Accomplishments: Roadmap for Airport’s future 
financial and operational growth

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Goal 2 - Airport Marketing Plan
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Purpose: New Business and Economic Development for 
the Airport
Goal Schedule: FY 2022
Involvement: Airport Management, City Departments 
and Divisions, including Economic Development and  
Transportation   
Accomplishments: Target future business opportunities 
based on Business Plan, and development performance 
indicators

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Goal 3 - Comprehensive East-
Side Development Plan
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Purpose: Future development potential for 122 acre east-side 
airport parcel
Goal Schedule: FY 2022
Involvement: Airport Management, City Departments and 
Divisions including Economic Development, Engineering, 
Transportation, Finance, and Planning 
Accomplishments: Holistic plan that includes graphic growth 
scenarios and alternatives for targeted aviation businesses

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Goal 4 - Conduct 
Organizational Assessment
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Purpose: Evaluate the current and future organizational 
and staffing needs of a growing airport
Goal Schedule: FY 2025
Involvement: Airport Management and City Human 
Resources Department
Accomplishments: Assess staffing needs and skills for 
future growth

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Goal 5 - Develop Airport 
Infrastructure Design Standards
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Purpose: Provide standards and guidance for consistent 
visual and structural  development
Goal Schedule: FY 2022
Involvement: City of Glendale, various development 
Departments and Stakeholders
Accomplishments: Consistent standards and guidance for 
new development

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Goal 6 - Plan and Implement 
Facility Aesthetic Upgrades
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Purpose: Standards and guidance for consistent visual  
development – Airport owned facilities
Goal Schedule: FY 2023
Involvement: City of Glendale, various Departments and 
Stakeholders
Accomplishments: Consistent standards and guidance for 
existing development

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Conclusion
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Glendale Municipal aims to be Arizona's 
premier general aviation airport. 
— Request Concurrence:  GEU Strategic Plan 2022 - 2027

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Glendale
Arizona
Thank You!