CPP Final Report, Stamped, No Labels

City of Glendale — Regular Meeting (2022-01-11)

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CITIZEN PARTICIPATION FINAL REPORT 
FOR 
AMBERLIN ARROWHEAD 
(Sparrow Partners) 
 
 
 
 
North of the Northwest Corner of 
51st Avenue and Bell Rod 
 
 
October 8, 2021 
 
Case Nos.  GPA21-07, ZON21-19 & DR21-47 
APPROVED
 
 11 OCT 2021
City of Glendale
 Planning Division

Page 2 of 4 
 
Citizen Participation Final Report 
Sparrow Arrowhead 
 
Brief Description of Proposal 
 
The purpose of this Citizen Participation Final Report is to provide results of the 
implementation of the Citizen Participation Plan for Sparrow Capital Partners, LLC 
(“Sparrow”) who is proposing a Planned Area Development (“PAD”) amendment on 
approximately 7.44 acres located north of the northwest corner of 51st Avenue and Bell 
Road (the Site”) to allow for an active adult (55+) highly amenitized multifamily community 
known as Amberlin Arrowhead.   
Amberlin Arrowhead will consist of approximately 204 multifamily units. The units 
will be a combination of efficiency/one bedroom and two bedroom units. Traffic generated 
from the proposed active adult community will be significantly less than the uses that are 
currently permitted on the Site and less than a traditional multifamily development  
This report provides information about how we reached out to citizens, neighbors, 
nearby businesses, public agencies and interested persons to talk with them about and 
gather their input on the proposed plans and actions addressed in the Application.  
Comments, sign-in sheets, petitions, letters, summary sheets, and other material are 
included with this report.  
Brief Overview of the Elements of the CPFR 
The Site is currently vacant.  The property north of the Site is zoned R1-8 where 
there exist single family homes.  51st Avenue borders the Site’s east boundary and there 
is an existing community shopping center east of 51st Avenue that is zoned PSC (Planned 
Shopping Center) in the City of Phoenix.  The property located west of the Site is currently 
vacant and zoned PAD (part of the “51 Campana PAD” and currently planned for a self-
storage center), and there are multiple of commercial pads (also part of the “51 Campana 
PAD”) south of the Site which include several existing drive-thru restaurants, an 
emergency medical office, and still-vacant pads zoned for commercial/office uses.

Page 3 of 4 
 
The Site is designated on the City’s General Plan as Planned Commercial (“PC”) 
and the Site is zoned PAD (“51 Campana”).     Sparrow is requesting a minor amendment 
to the Site’s existing General Plan designation of PC to HDR-30.  Sparrow’s proposed 
development plans are consistent with the HDR-30 land use designation. 
 
Notification for Neighborhood Meetings  
 
In accordance with staff’s recommendations, the applicant initiated the Citizen 
Participation Process before formally filing the GPA/Rezone submittal.  Accordingly, a 
virtual neighborhood meeting was conducted on May 12, 2021.  Notification letters were 
mailed on April 27, 2021 to the 300’ owners which included specific information about the 
proposed development, a plan of the proposed development, and the date and time of 
the neighborhood meeting.  The letter with attachments is attached at Exhibit 1. The lists 
of persons/entities who received the neighborhood notice letter is attached at Exhibit 2. 
The 300’ list was obtained from the Maricopa County Assessor’s website. Copies of the 
neighborhood summary and registration list are attached at Exhibit 3. 
 
 
A second virtual neighborhood meeting was held on September 29, 2021.  In that 
regard, a notification letter was mailed out on September 14, 2021 to the list of 300’ 
owners [Exhibit 2], interested parties and additional notifications [Exhibit 4] which again 
provided specific information about the proposed development, a plan of the proposed 
development, and the date and time of the virtual neighborhood meeting. The letter with 
attachments and Affidavit of Mailing is attached at Exhibit 5.   Only one neighbor attended 
the September 29, 2021 virtual neighborhood meeting.  Copies of the neighborhood 
meeting summary is attached at Exhibit 6.   
 
Sign Posting 
 
Once hearing dates have been set, signs will be posted on the Site at least 15 
days prior to the Planning & Zoning Commission hearing.

Page 4 of 4 
 
Mailing Labels 
 
The most current 300’ ownership list and interested parties/additional notification 
parties list is attached at Exhibit 7.  Mailing labels will be submitted under separate email 
to be used by Staff for any future meeting and/or hearing notices to the neighbors and 
interested/additional notification parties.   
Conclusion 
 
At this time, no one has expressed concerns with the proposed development.

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EXHIBIT 3

SPARROW PARTNERS – 51ST AVENUE & BELL ROAD 
5/12/2021 NEIGHBORHOOD MEETING SUMMARY 
Attendees 
Pat Helgeson, Sparrow Partners 
Alex Knott, Sparrow Partners 
Brian Greathouse, Burch & Cracchiolo, P.A. 
Ricki Horowitz, Burch & Cracchiolo, P.A. 
 2 Neighbors: Darryl Stoering and Rhonda Redies 
 
Introductions by Brian Greathouse, Representing MF Developer 
 
Overview by Brian Greathouse 
 
x 
Proposal is for an active, 55+ adult community  
x 
Site is comprised of 4 parcels  
x 
Offers amenities, maintenance-free, age-restricted community to those 55+ 
x 
This would be Sparrow’s 8th community in metro Phoenix 
x 
Average age is 70  
x 
Sparrow has 8 projects in Phoenix, and this is the second Glendale development (other one is 
near Westgate) 
x 
Building design – high quality materials, finishes, and architecture 
x 
Development will have programmed activities for residences 
x 
Development will have less traffic 
x 
Proposing 1-story clubhouse 
x 
Some of the community amenities include pool, landscaped courtyards, courts, firepit, dog park, 
bike rack storage, media/game/craft rooms, 24-hour wellness and fitness center, social events 
calendar, etc. 
x 
Showed popular floor plans  
x 
Rents – 20% higher than typical MF 
x 
Site Layout – placed buildings as far south as they could 
x 
Because of the residential to north, building was pushed further south and there is a setback of 
approximately 175’ 
x 
Setback area contains abundance of landscaping and parking 
x 
No existing homes at retention area – 70’ 
x 
Proposing more height than what’s allowed under the existing PAD zoning (12’ higher than 
allowed), but we have a 175’ setback. 
x 
Commercial development can be setback about 60’ minimum.6  
x 
Showed slide of permitted uses under existing zoning  
x 
Showed slide of previous conceptual commercial elevations

Questions, Answers, and Comments  
 
1. Do you have efficiencies, one and 2 bedrooms? 
A. Have difference size 1 bedrooms – 4 plans. Start at about 650 sf. The smallest 2 bedroom is 
917; largest is 1275. 
 
2. The average age of 70 seems low. 
A. Age breakdown is %20 55-64 years old; 40% 65-74 years old; and 40% 75+. 
 
3. What are the names of some of your other facilities? 
A. There is Mera City Center in Surprise and Mera Westgate in Glendale. This proposed 
development will be a little different than Westgate. This development will have a 1 story 
clubhouse instead of 2 story clubhouse.  The fit and finish will be the  same. 
 
4. Who owns Sparrow? 
A. Sparrow Partners is a private company. There are  2 capital partners. One is a REIT and the  
other is a private equity firm. 
 
5. The development looks very nice.  Is there food and nursing care available? 
A. There is no food, beverage or nursing care available. It is strictly an apartment development. 
Those other type facilities are 2 times or higher per month. This community will have about 
30-40 activities per month, such as painting, sculpting, dance, much more than a 
conventional apartment community.  There are amenities going on every day. It helps keep 
the community connected.  
 
6. What about prices? 
A. Average price is about mid-$1700, efficiencies $1,000, largest $2,500. Pricing at the Surprise 
development would be somewhat comparable. The clubhouse in the Surprise development 
will be opening up in about 10 days.  
 
7. Has this been approved yet?   
A. It is in the planning stages. We have had a pre-app with the City and have not filed a 
rezoning case yet. 
 
8. This would be great for her mom.  It sounds wonderful. 
A. Sparrow is passionate in what they do. Lot of folks move in and find lots of job  
 
9. Will there be transportation for the residents?  
A. No.  The development is designed with a porte-cochere. The ride service can meet the 
residents under the porte-cochere cover.

10. Are these apartments the same as Mera City Center? 
A. The configuration of buildings is different. The building has been pulled further away from 
the  residents to the north.  The floor plans are the same.. 
 
11. When will the development be built out? 
A. Need to go through Rezoning, DR, General Plan, which could take approx. 6 months; 
another  3-4 months to obtain permits.  Move-in could be open in 15 months.  
 
12. Is there a buy-in fee?  
A. No. Generally do 1-2 year leases.  
 
13. Will there be another zoom mtg?  
A. Not sure yet.  Expect the P&Z meeting would be about 5 months away. 
 
14. Both are very interested in the community. 
A. Can visit the website or community and will be connected to the marketing list.   
 
15. Any pushback from anybody about building apartments?  
A. We have had no push back so far. 
 
16. Surprised they were the only 2 on the call.   
A. Most people are fine with senior housing. 
 
End of Meeting

Attended
First Name
Last Name
Email
Yes
Rhonda
Redies
rjredies@cox.net
Yes
darryl
stoering
dstoering50@hotmail.com
Attendee List
May 12, 2021 NH Mtg - Sparrow - 51st Ave & Bell

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EXHIBIT 6

SPARROW PARTNERS – 51ST AVENUE & BELL ROAD 
9/29/2021 NEIGHBORHOOD MEETING SUMMARY 
Attendees 
Brian Greathouse – Burch & Cracchiolo 
Madison Leake – Burch & Cracchiolo 
Shelby Duplessis – Empire Development 
Pat Helgeson – Sparrow Partners 
Alex Knott – Sparrow Partners 
Alex Lerma – City of Glendale 
Neighbor(s): Rhonda Redies – had attended prior neighborhood meeting and has already heard 
presentation 
 
Questions, Answers, Comments 
 
1. Is the project still moving forward? Neighbor is curious for her mother who is 
interested in living at the site. 
A. Yes. Preleasing will begin around April 2022. 
 
2. Neighbor is excited about project and is happy it is moving forward. 
 
 
End of Meeting

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