PowerPoint Presentation

CIOSI: Transit Asset 
Advertising
City Council Workshop Meeting

Transit Advertising Recap
2
• 8/10/21: Council Workshop Presentation
– Council consensus on Request for Information  
(RFI)
• 10/7/21: RFI sent to 11 advertising firms
– Due back 11/4/21
– Deadline extended to 12/10/21
– Received 2 responses

Discussion Points
3
• Discuss response(s) from Request for 
Information (RFI)
• Determine if City should move forward 
with Transit Advertising Program
• If moving forward, determine best option 
to implement (RFP, Piggyback)

Advertising Media Categories
4
• Static - Posters in a display case (most 
common)
– Recommend “General Market” and “Location-
–
based” advertising
Neighborhood amenities
High foot traffic and/or traffic counts
Major intersections connecting key neighborhoods/ 
districts

Advertising Examples
5

Advertising Examples
6

Advertising Examples
7

Advertising Media Categories
(Continued)
8
• Bus Advertising – Bus Wrap
–
Recommendation: test market with shelter 
advertising first and revisit bus advertising at a later 
date

If City decides to move forward with Bus advertisement, 
recommendation is to only advertise on Gus Buses

Advertising Examples
9
Full Wrap
Partial Wrap

New Logo Gus Bus
10

Advertising Media Categories
(Continued)
11
• Digital & LED – Video type display
– Market potential is there for this type of advertising at
–
Bus Stops
Upfront Infrastructure costs - $40K-$45K per location (fiber 
optics/power)
Due to infrastructure costs, expect lower Return-On-
Investment

Advertising Media Categories
(Continued) 
12
• Audio – Recorded message at shelters or 
on buses (least common)
–Not a strong market for audio advertising either at 
shelters or on buses
Passengers not there long enough to absorb audio
Without consistency & regularity of reach, hard to sell 
advertising
On buses, small audience – not best utilization of 
advertising dollars

More Feedback Received 
13
• Highest ad revenue potential lies with large 
wraps on larger size buses (Valley Metro buses)
• Limited market for “Ticker Tape” advertising 
displays on interior or exterior of buses
• No minimum size requirements for advertising 
at Bus Stops
–Most advantageous to sell full panels or wraps to 
maximize revenues
• Ads changed based on term of advertising 
contract

More Feedback Received
(Continued)
14
• Desirable for ad panel to be visible to both 
vehicular traffic and pedestrians
–Visibility unimpeded by trash receptacles, trees or 
other signage
–Consider traffic counts, foot traffic, location and 
utilization when placing kiosks and selling advertising
• Prefer to defer maintenance of ad stops to City
–Agency responsible for cleaning plexiglass, repairing 
and/or replacing damaged advertisements

Advertising Options
15
• Prepare and release our own Request for 
Proposal (RFP)
• Piggyback off an existing contract in the Region
–Mesa (OutFront Media – options available through 
2029)
–Chandler (StreetMedia Group, LLC – options available 
through December 2026)
–Peoria (OutFront Media – options available through July 
2031)

City Comparisons
16
Chandler
Mesa
Peoria
Phoenix
           # of Bus Stops:
260
100
38
1,100
Contract term:
11 yrs
10 yrs
10 yrs
5 yrs
Maintenance done by:
City
X
X
X
Ad Agency
X
X
X
Type of Advertising:
Digital
X
Static
X
X
X
X
Audio
Bus wraps
X
Cooperative Contract:
X
X
X
Annual revenue: $158,500
$25,000
$60,000
$3.5M

Staff Recommendation
17
• Implement Static Advertising Program at Bus 
Stops
–Forego advertising on buses for now; revisit at a later 
date
–Table digital advertising at stops due to infrastructure 
costs and low return on investment 
–Piggyback on existing regional contract (Peoria, Mesa 
or Chandler)
• Adopt City of Phoenix Advertising Standards

Glendale Fixed Route Service 
Map
18

Glendale Rendering
19

Glendale Rendering
20

Citizens Transportation Oversight 
Commission (CTOC) Comments
21
• Concurred with Staff’s recommendation
• Advised Staff that program should be managed 
properly to ensure program stays within scope
–Transit staff will monitor and serve as 
program/contract administrator

Transit Asset Advertising
22
Questions?