Presentation

City of Glendale — Regular Meeting (2023-06-27)

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CIOSI – Amphitheater Business Plan
Workshop Meeting – June 27, 2023

Scoping Statement/Goals
2
Develop a business plan for the E. Lowell Rogers Amphitheater upon the completion 
of the DCRP to include information on comparable facilities and types of 
programming anticipated for the renovated space. 
Goals: 
1.
Provide information on the type of programming and entertainment that is 
expected to be booked in the renovated amphitheater. Include in this information, 
the type of programming that would have been booked in the last several years if 
the amphitheater was updated.
2.
Provide information on comparable public and private facilities nationwide to 
include operation models and success/failure factors.
3.
Provide a business plan for the renovated amphitheater to include: operations and 
maintenance plan, staffing management model, projected expenses and revenues.

3
Deliverables
•
Special Events Division staff would work with Budget and Finance to procure and retain 
professional consultancy to assist with the research and compilation of the requested 
information on comparable facilities in size and function. This process would also require 
staff to evaluate the cost and identify funding for the consultant.
•
Staff would work with the hired consultant to evaluate the research and compiled data on 
comparable facilities nationwide including information on operating models, best practices, 
success and failure factors for other similar facilities.
•
Staff would compile a speculative list of the types of programming and entertainment that 
could be booked for an amphitheater type space with the acknowledgement that the space 
is still in the design phase of the DCRP.
•
Staff would work with hired consultant to compose a suppositional business plan on 
potential operating models, staffing models, expense and revenue models and maintenance 
with the acknowledgement that the space is still in the design phase of the DCRP.

4
Timeline/Administration
•
Staff time required to complete this work is estimated at 30-50 hours. 
This includes time required by Special Events, Parks and Recreation, 
Budget and Finance, and the DCRP team. Additionally, a scope of work 
including time required to complete the scope would need to be defined 
with the hired consultant.

5
Next Steps
•
If Council provides consensus to move forward, deliverables would
commence and staff would bring back responses to the stated goals at a 
future workshop.