PowerPoint Presentation (added 10/20/2023)
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Downtown Campus Reinvestment Project: Downtown Business Support Plan City Council Workshop October 24, 2023 Overview of Downtown Business Support 2 • Direct business assistance training and workshops • DCRP Fence Line Signage • Downtown Events • Marketing and Promotion Campaigns • Daily Community Immersion • Communications Plan Direct Assistance Training and Workshops 3 • In January 2023, Economic Development contracted with Local First Arizona to provide workshops and one-on-one technical assistance to prepare Downtown businesses for the construction phase of the DCRP. • Local First Arizona is the largest coalition of independently owned businesses in the United States representing over 3,500 local businesses. Local First is uniquely positioned to provide technical assistance and training to small businesses with a well-equipped team of leaders committed to ensuring small businesses are prioritized in Downtown Glendale. Direct Assistance Training and Workshops 4 • To date, all technical assistance hours have been utilized by downtown businesses. • New agreement with Local First Arizona to be executed in November: −More technical assistance hours −Additional Workshops −Small Wonders Map DCRP Fence Line Signage 5 • Construction fence scrim around the downtown campus will be utilized to: −Provide wayfinding to businesses in Downtown Glendale −Promote merchants with opportunity to feature business logos at a nominal cost −Honor the history of the downtown campus with a historical timeline −Provide contact information for project inquiries DCRP Fence Line Signage 6 CONCEPTUAL Downtown Events 7 • Monthly LIVE! concert Series @ The Lot • Glendale Glitters • Annual Chocolate Affaire • Downtown Glendale Arts and Culture Fest • More to come! • Downtown Glendale Event Funding Program −Attract and facilitate private events in Downtown Glendale Marketing and Promotion Campaigns 8 • Monthly social media and print campaigns to promote - Downtown Glendale is Open for Business • Small Wonders Map (Local First Arizona) −Award-winning map to feature Downtown businesses −50,000 copies distributed regionally by LFA • Estimated annual cost for marketing: $50,000 These campaigns are specific to the overall Downtown District beyond the marketing and promotion of specific events and activities taking place. Daily Community Immersion 9 • Approximately 50-100 construction workers on-site during the demo and construction phases of the project. • Okland Construction will work with Economic Development on tailored opportunities for construction workers to patronize local restaurants. • Additionally, there are over 400 city employees working in Downtown Glendale – including those customer service functions that bring residents/visitors to downtown. Communications Plan 10 • Okland Construction will provide consistent updated information to be distributed to the downtown community via the Downtown Weekly Email Blast. • Additionally, special bulletins will be sent out to the distribution list and door-to-door communication with the immediately adjacent businesses will be done as necessary. • Fence scrim will be used to provide contact information for project inquiries. Questions?