PowerPoint Presentation (added 5/24/2024)*

CITY OF GLENDALE
ARTS AND CULTURE MASTER PLAN
City Council Workshop 05.28.24

AGENDA
Planning Process
Key Findings
Draft Plan Review: Goals and Strategies
Discussion

WHO WE ARE
Cultural Planning Group (CPG)
We believe every community has the right to 
choose their own creative life.

100+ varied arts and cultural plans 
across the US
Chandler, AZ
San Diego, CA
Laguna Beach, CA
Cedar Rapids, IA
Orange County, FL
Houston, TX
Pearland, TX
Raleigh, NC
Winona, MN
And more….
Everglades National Park
EXPERIENCE

PLANNING GOALS
Build on 2005 master plan
Hybrid public art plan and cultural plan
Community vision and priorities
Inclusive of arts and creative sectors
Cultural district possibilities
Economic development priorities
Funding options

WHAT WE ACCOMPLISHED
City Council and Leadership Interviews
Department Interviews/Discussions
Arts Organizations Discussion Group
Downtown Merchants Discussion Group
Glendale Community College Discussion Group (faculty, admin, students)
West Valley Arts Council Artists Discussion Group
4 Taskforce Meetings
Community Survey (477 responses)

•
City is supportive and demonstrates support for the arts
•
Glendale's layered history, preservation efforts, and inclusivity
•
The community’s rich and diverse cultures
•
Strong partners - Glendale Community College (GCC), library system, etc.
•
Existing public art program and collection
•
Artists and arts organizations in the community
GLENDALE STRENGTHS

•
Identity for the city
•
Awareness of current arts and creative events
•
Diversity of public art program
•
Arts scene downtown and other areas
•
Abundant and diverse programming for all ages/groups
•
Visibility of artists
•
Community arts center/performing arts venue
•
Galleries and co-working spaces, studios, and creative businesses
CURRENT GAPS

•
Creating a unique identity for the city
•
Spurring economic development with arts
•
Activation of downtown/arts district/hubs
•
More City departmental involvement
•
Diversify and expand the public art program and arts programming
•
Improved marketing and networking 
•
Grants and funding opportunities
•
Explore facilities options
PLAN OPPORTUNITIES

COMMUNITY INPUT
Community Arts Survey 
Highlights

Importance of arts and cultural events 
11
60%
57%
46%
26%
27%
32%
9%
12%
16%
5%
3%
7%
to you personally?
to your community?
to your family's life?
Importance of Arts and Cultural Events
Extremely
Somewhat
Neutral
Not much/at all

Personal Participation
12
44%
42%
28%
28%
21%
12%
12%
5%
Arts events/activities at community centers,
libraries,schools, places of worship, etc.
Live performances (concert, theater, etc)
Music or art festivals
None of the above
Art galleries, exhibits or crafts shows
Arts events/activities for children or teenagers
Culturally specific events (Juneteenth, Day of the
Dead,etc)
Creative co-working or maker spaces events
Personal Participation (Events)
37%
53%
11%
In Glendale
Outside of Glendale
Do not attend these types of
events
Where respondents attend arts and cultural events

Satisfaction of arts and cultural events in Glendale
13
5%
21%
44%
20%
6%
Very Dissatisfied
Dissatisfied
Neutral
Satisfied
Very Satisfied
Satisfaction with Events in Glendale

Barriers to Attendance
14
58%
45%
27%
20%
15%
6%
4%
4%
3%
12%
Do not hear about events or opportunities
Events/activities I want are not/rarely offered
in Glendale
Schedules and/or locations are inconvenient
Traffic/parking is an issue
Cost is too high
Do not feel socially comfortable or welcome
I prefer to attend events/activities outside of
Glendale
Lack of transportation
Lack of ADA accessible accommodations
None of the above

Resident Priorities: Plan
15
75%
58%
45%
35%
34%
24%
10%
Provide more arts and cultural events/activities in
Glendale
Create a more vibrant downtown Glendale
Provide more opportunities for teens and young adults
Provide more opportunities for children
Install more public art throughout the city
Use the arts as a way to attract more businesses
Other
Survey Respondent Priorities

Resident Priorities: Public Art
16
64%
62%
48%
41%
34%
28%
create and enliven
public gathering spaces
and public buildings
enhance experiences of
parks and open spaces
make downtown a
destination
raise awareness of the
value of the arts
create gateways and
identify different areas
of Glendale
celebrate the history of
Glendale
I want Public Art to…

Resident Priorities: Public Art
17
75%
65%
58%
39%
36%
Public art festivals/events
Functional art
Large scale iconic art
Temporary or interactive
public art
Integrated art in buildings
Type of Public Art

Resident Priorities: Public Art
18
63%
60%
54%
54%
32%
5%
Public parks, trails, and
open spaces around the
city
All throughout the city
Downtown Glendale
Gathering spaces
around the city
Connecting the
different parts of the
City
Other
Places for Public Art

Artists and Creatives
19
49% of respondents consider themselves artists, craftspersons or creative workers regardless of whether they make 
income from the activity. Of those …..
•
Aspiring professional artist: 13%
•
Professional artist: 12%
•
Artist who does art for a hobby or leisure activity: 64%
Most consider their disciplines as music, visual, multidisciplinary, and design.
Consider themselves artists, craftspersons, or 
creative workers
49%
48%
30%
25%
23%
21%
16%
16%
11%
9%
Music
Visual
Multi/Cross disciplinary
Design
Craft
Media
Literary
Theatre
Dance
Artistic discipline
Professional/Aspiring Professional Artist
25%

Artist Priorities
20
Artists place an emphasis on exhibition, performances and sales opportunities in Glendale and 
more opportunities for working artists. 
1. More exhibition, performance, and sales/work opportunities in 
Glendale
2. More opportunities for working on art projects in Glendale
3. More recognition of artists in Glendale
4. Better options for workspace and/or live/workspace in Glendale
5. Professional development assistance 
RANKING IN ORDER 
OF PRIORITY

•
Creating a unique identity for the city
•
Expand and update Public Art Program
•
Spurring economic development with arts
•
Activation of downtown/arts district/hubs
•
More City departmental involvement
•
Diversify and expand the public art program and arts programming
•
Improved marketing and networking 
•
Grants and funding opportunities
•
Facilities
PLAN OPPORTUNITIES

ACKNOWLEDGEMENTS 
PURPOSE AND BACKGROUND 
ENGAGEMENT AND RESEARCH
PLAN GOALS
FUNDING
STAFFING
PROGRAM GUIDELINES
ORDINANCES
IMPLEMENTATION GRID
THE PLAN
After consensus on draft plan we will….
•
Work with staff to organize into short-, mid-, 
and long-term priorities
•
Define estimated resources

GOAL 1: STIMULATE AND SUSTAIN ECONOMIC GROWTH THROUGH A ROBUST ARTS AND CULTURE PROGRAM.
GOAL 2: PROMOTE AND ENHANCE GLENDALE’S UNIQUE IDENTITY THROUGH ARTS AND CULTURE.
GOAL 3: ENLIVEN AND ACTIVATE PLACES THROUGHOUT THE CITY WITH ARTS AND CULTURE.
GOAL 4: DEVELOP DOWNTOWN GLENDALE AS A CULTURAL DISTRICT. 
GOAL 5: EXPAND AND DIVERSIFY PUBLIC ART THROUGHOUT THE CITY. 
GOAL 6: ESTABLISH PROTOCOLS FOR PUBLIC ART PROGRAM. 
PLAN: GOALS

GOAL 1: Stimulate and sustain economic growth through a robust 
arts and culture program.
1. Recognize and plan for Glendale’s creative economy as an integral part of 
economic development strategy. 
2. Identify and incentivize creative spaces and venues in the city. 
3. Create City guidelines that encourage and facilitate community 
partnerships for arts and culture.
4. Build the capacity of the City’s arts and culture staff and program.
5. Create ongoing relationships and guidelines for interdepartmental 
collaboration for arts and culture events and public art.

GOAL 2: Promote and enhance Glendale’s unique identity through 
arts and culture.
1. Highlight Glendale’s history, cultural diversity, and ongoing evolution in arts 
and cultural programming, initiatives and marketing.
2. Support the organizational development of local arts and culture nonprofits 
and businesses.

GOAL 3: Enliven and activate places throughout the city with arts and 
culture.
1. Adapt a comprehensive approach to programming and public art.
2. Create and connect hub gathering places in the city.
3. Evolve the performing arts grants program to better serve the community.

GOAL 4: DEVELOP DOWNTOWN GLENDALE AS A CULTURAL DISTRICT. 
1. Develop a downtown cultural district. 
2. Develop a comprehensive downtown cultural district plan.
3. Create a citywide placemaking strategy.

GOAL 5: EXPAND AND DIVERSIFY PUBLIC ART THROUGHOUT THE CITY. 
1. Adopt new public art policies and procedures to align with national best 
practices.
2. Adopt an updated percent for art ordinance.
3. Ensure appropriate staffing for the Public Art Program.
4. Create a distinct name for the program, separate from the arts and culture 
program.
5. Build a sustainable, diverse collection of public art.
6. Utilize public art to connect communities and neighborhoods.

GOAL 6: ESTABLISH PROTOCOLS FOR PUBLIC ART PROGRAM. 
1. Identify current and future city planning projects for public art integration.
2. Align with Parks and Recreation Plans.
3. Develop long-term collections management and maintenance plans.

ADDITIONAL PROGRAMMATIC GOALS
1. Update current City Public Art Ordinance on capital projects.
2. Develop a City Public Art Ordinance on private development projects.
3. Work with City on staffing recommendations.

FUNDING RECOMMENDATIONS
Continue 1% of qualifying capital improvement project budgets to the Municipal Arts Fund.
Diversify arts funding:
•
Increase from 1.0% to 1.5% or 2.0% of the capital improvement projects allocated for the arts and 
transferred into the Arts Fund.
•
Create a requirement to include art in private real estate development, including an in lieu option to 
pay into the Arts Fund, at a level of between 1% and 2% of project valuation. Engage the 
development community in planning for such a requirement.
•
Supplement capital improvement contributions to the Arts Fund with annual General Fund allocations 
to meet identified objectives and needs as recommend in this plan and advised by the Arts 
Commission.
•
Shift arts division staff salaries from the Arts Fund to the General Fund.

Q & A
Thank You!
DISCUSSION