CVENT Sole Source Form

City of Glendale — Regular Meeting (2024-10-08)

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Procurement 
Sole Source and Special Procurement Request 
Rev. 5/11/2021 
(ONCE FORM IS COMPLETED AND SIGNED BY DIRECTOR, PLEASE SEND TO YOUR PROCUREMENT LIASON) 
REQUESTOR INFORMATION: 
Requestor: Kristen Hasbell 
Date: 5/14 /2024 
Department: 19 
Phone Number:  623-930-2954 
Email Address:  khasbell@visitglendale.com 
Return To:Lori German, Deputy Director 
lgerman@glendaleaz.com 
PROPOSED VENDOR INFORMATION: 
Proposed Vendor: CVENT, Inc 
Proposed Vendor Contact:  Elizabeth Almand 
Proposed Vendor Address: 176 Greensboro 
City, State and Zip Code: Tyson's Corner, VA 22102, USA 
Vendor Phone: 571-830-2429 
Vendor Fax:  
Procurement method requested: 
   Sole Source 
   Special Procurement 
PURCHASE INFORMATION: 
Total Cost of this Order:  65,000.00 
One time purchase: Yes 
 No 
Federal Money:  Yes 
 No 
If yes, explain funding source: 
Org #: 10005336 / Object #: 521110 / 
Description of the product or service requested: Cvent is the largest convention group booking lead source in the 
world with over 300,000 active users that include meeting and event planners. By subscribing to this service, the 
City of Glendale will be featured in Cvent’s Supplier Network of destinations which will help capture convention 
bookings for Glendale hotels and venues. Meeting Planners that are Cvent members utilize this service when 
booking meetings destinations. As a featured destination, the City of Glendale and the Glendale Convention & 
Visitors Bureau will attract conventions and events which in return will help generate bed tax revenue for the city.  
In accordance with Finance Administrative Policy No. 1, I have conducted a good faith review of available 
sources and determine that there is only one known and/or one practical source for the required items in 
accordance with the Guidelines for Justification attached. 
REQUESTOR CERTIFICATION: 
Requestor Kristen Hasbell 
Division Economic Dev / CVB 
Date 5/14/2024 
DEPARTMENT DIRECTOR APPROVAL: 
Director Jessi Pederson 
Division Economic Dev / CVB 
Date 
IT DIRECTOR APPROVAL: 
Director . 
Division 
Date 
MATERIALS MANAGER APPROVAL: 
In accordance with Finance Administrative Policy No. 1, I have conducted a good faith review of this 
request and agree that there is only one known and/or one practical source for the required items in 
accordance with the Guidelines for Justification attached.

Procurement 
Sole Source and Special Procurement Request 
 
Rev. 5/11/2021 
 
Levi D. Gibson, CPA, M.Acc.  
Materials Manager       
 
 
 
          Date       
 
Procurement requires reevaluation and resubmission of a Sole Source Request for this procurement: 
Single Use Only:                                            
       Annually:                                                        
  
End of first term of Contract:                         
       End of Contract, including any extensions:   
 
 
 
JUSTIFICATION: 
Use the Guidelines for Justification of the selected reason(s) above, and provide a full explanation of your 
reason that the product/service is a sole source or special procurement: Cvent is the single primary source 
and generator for meetings and event leads for RFP’s pertaining to the Corporate, SMERF and Association 
markets. Cvent has purchased the majority of other companies that provide this type of service and 
therefore, there is limited competition. Cvent is the global meeting, event, travel, and hospitality leader for 
the convention and meetings industry. The use of Cvent allows the Glendale Convention & Visitors Bureau 
to engage with meeting planners to book conventions and meetings in Glendale.  
 
In addition to RFP lead sourcing, the City of Glendale will be showcased as a premier destination in Arizona 
allowing increased exposure to our destination. Other cities in the Phoenix-metro area are members, as 
well, and without participation we would lose the opportunity to compete for conventions and meetings 
leads. Partnership with Cvent will enable Glendale to receive qualified business leads that bring 
converntions to Glendale  
 
MANDATORY RESEARCH DOCUMENTATION REQUIREMENT: 
Check the reason(s) below to identify why you have determined the purchase is a Sole Source or Special 
Procurement and attach supporting documentation. Use only column. A purchase cannot be BOTH a sole source and 
a special procurement 
 
SOLE SOURCE 
 
SPECIAL PROCUREMENT 
 Compatibility. Indicate system, make, model and 
function 
Presents such limited competition that a competitive bid 
or proposal process cannot reasonably be used 
 
Unique repair/replacement item. Identify item to 
be used with previous PO number item purchased, 
and warranty period 
Discourages the use of a competitive bid or proposal as 
it will result in a substantially higher cost to the city, or 
will otherwise impair the city’s financial interests 
 
Supplementary or necessary part required from 
same manufacturer. Identify in-house equipment 
and use with existing system 
Substantially impede the city’s administrative functions 
or the delivery of services to the public 
 Unique Item 
Does not qualify as a sole source or emergency 
 Unique Service 
Has only one provider with the experience and 
capability to successfully perform the contract 
 
Proprietary Specifications (Copyright, patented, 
etc.) 
Presents a significant time constraint as the need was not 
known in sufficient time to allow for competitive 
procurement and time is of the essence 
 Other reasons, if not above. Explain in detail 
Other reasons, if not above. Explain in detail 
08-12-2024

Procurement 
Sole Source and Special Procurement Request 
 
Rev. 5/11/2021 
 
Provide a detailed explanation of efforts made to determine the availability of the product or service from 
any other vendor, including other distributors: No other vendor provides the same quality of lead generation 
services with exposure to industry convention meeting planners. Cvent is a critical resource for the Glendale 
Convention & Visitors Bureau as it is the primary source of conference and event leads for our hotels and 
venues. A majority of meeting planners use Cvent's platform to source their events, making this service 
critical for the CVB's lead sourcing. 
 
Cvent has over 300,000 users (meeting and events planners) that utilize and source their service. They have 
a growing global customer base that includes more than 50 percent of the Fortune 500 and 80 percent of 
the Fortune 100.  
 
More and more meeting planners are using Cvent's service to source their meetings and conventions. It is 
a powerful resource for the CVB and generates bookings for our Glendale hotels and venues.  
 
 
PREPARER NOTE: If this is a vehicle or technology purchase, concurrence of the Equipment Management 
Superintendent or the IT Director will be required. 
 
Approval of a vendor as a sole source or a special procurement only determines the procurement method.  
Council approval and a signed contract may also be required.