Trust for Public Land Presentation

City of Glendale — Regular Meeting (2026-01-21)

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Glendale, AZ  ConFin & Feasibility 
Study Overview 
Jason Swann – Director, Intermountain West Conservation Finance Program
Jessica Welch – Sr. Conservation Research Analyst II
January 21st, 2026

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GENERATED OVER
Conservation Finance
$112B in public funding for
Parks, land conservation, 
and climate mitigation 
We create and protect new public 
funding for land conservation, parks, and 
restoration through the research, design, 
and passage of ballot measures and 
legislation and serve as thought leaders 
in the field.

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• Finance options
• Conservation priorities
• Fiscal capacity
• Election history
• Election requirements
• Ballot language requirements
• Pathways to the ballot
• Best practices
Step 1: Feasibility Research

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Glendale Bond Financing Estimates

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Methodology: random, sample, voters, phones/text/email
   
Why poll?
• Reality test
• Messages
• Messenger
   Polling goals?
• Affordable proposal
• Compelling purposes
• Accountability provisions
Step 2: Public Opinion Survey

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• Legal constraints
• Best practices
• Integrate survey findings
• Negotiate with public attorney, bond counsel
• Interpretation/ballot pamphlet arguments
Step 4: Ballot Language

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• Strategy/campaign plan
• Campaign committee
• Coalition building
• Campaign finance registration and reporting
• Fundraising
• Endorsements
• Communications (media)
 
 • Earned media
 
 • Paid media: TV, radio, direct mail, digital
 
 • Phones
• Grassroots/Field (GOTV)
Step 5: Campaign

Thank you!  Questions?