PowerPoint Presentation

City of Glendale — Regular Meeting (2026-02-10)

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Vision Zero Goal Statement
02.10.2026
Presented by: Marta H. Gerber, PE, RSP1 – 
Stanley Consultants

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Leadership Commitment and Goal Setting
• A high-ranking official and/or governing body in the jurisdiction 
publicly commits to an eventual goal of zero roadway fatalities 
and serious injuries; and*
• The commitment includes either setting a target date to reach 
zero OR setting one or more targets to achieve a reduction in 
roadway fatalities and serious injuries by a specific date.*
*FHWA SS4A Self-Certification Eligibility Worksheet

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What a “Vision Zero Goal” statement is
• A clear commitment from leadership
• A shared direction for City decision-making
• A foundation for the Safety Action Plan
• A basis for setting a target date or interim reduction targets
• Two options are being presented for consideration

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Vision Zero Statement Development
• Vision and Goal Setting Meeting was held on November 
13, 2025.
• The group aligned on a timeframe and/or target 
framework for reducing roadway fatalities and serious 
injuries by a specific date.
• Draft Vision Zero goal statement being discussed today.

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Two options for Council feedback
Option 1 — Includes target date (2050)
The City of Glendale envisions a future where zero fatalities or 
serious injuries occur on our roads. Traffic deaths and serious 
injuries are preventable and unacceptable, and every life is 
worth protecting. We are taking action to make our streets 
safer for all road users. Through collaboration, innovation, and 
a strong commitment to safety, our intention is to eliminate 
serious injuries and fatalities by 2050. We are dedicated to 
fostering a culture of safety for everyone in our city—safety is 
a responsibility shared by all.

6
Two options for Council feedback
Option 2 — No target date 
The City of Glendale envisions a future where zero fatalities or 
serious injuries occur on our roads. Traffic deaths and serious 
injuries are preventable and unacceptable, and every life is 
worth protecting. We are taking action to make our streets 
safer for all road users. Through collaboration, innovation, and 
a strong commitment to safety, our intention is to eliminate 
serious injuries and fatalities. We are dedicated to fostering a 
culture of safety for everyone in our city—safety is a 
responsibility shared by all.

7
Two options for Council feedback
Option 1 — Includes target date (2050)
Option 2 — No target date 
The City of Glendale envisions a future where 
zero fatalities or serious injuries occur on our 
roads. Traffic deaths and serious injuries are 
preventable and unacceptable, and every life is 
worth protecting. We are taking action to make 
our streets safer for all road users. Through 
collaboration, innovation, and a strong 
commitment to safety, our intention is to 
eliminate serious injuries and fatalities by 
2050. We are dedicated to fostering a culture 
of safety for everyone in our city—safety is a 
responsibility shared by all.
The City of Glendale envisions a future 
where zero fatalities or serious injuries 
occur on our roads. Traffic deaths and 
serious injuries are preventable and 
unacceptable, and every life is worth 
protecting. We are taking action to make our 
streets safer for all road users. Through 
collaboration, innovation, and a strong 
commitment to safety, our intention is to 
eliminate serious injuries and fatalities. We 
are dedicated to fostering a culture of safety 
for everyone in our city—safety is a 
responsibility shared by all.

8
Next Seps
• Council Resolution on the Vision Zero Statement 
• Continues Public Engagement 
• More In-depth Analysis
• Council Workshop Session – May 2026
• Approval and Adoption of the VZP and SAP – 
November/December 2026

Questions