Agreement with Eighty Five Sixty, Inc.

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C      
AGREEMENT FOR 
MARKETING AGENCY FOR CITY OF GLENDALE TOURISM 
City of Glendale Solicitation No. RFP 25-63 
This Agreement for Marketing Agency for the City of Glendale ("Agreement") is effective and entered into between 
CITY OF GLENDALE, an Arizona municipal corporation ("City"), and Eighty Five Sixty, Inc., a California 
Corporation, authorized to do business in the State of Arizona, ("Contractor"), as of the _____ day of ____________, 
2026. 
RECITALS 
A. 
City intends to undertake a project for the benefit of the public and with public funds that is more fully set 
forth in Exhibit A, pursuant to Solicitation No. RFP 25-63 (the "Project"); 
B. 
City desires to retain the services of Contractor to perform those specific duties and produce the specific 
work as set forth in the Project attached hereto; and 
C. 
City and Contractor desire to memorialize their agreement with this document. 
AGREEMENT 
In consideration of the Recitals, which are confirmed as true and correct and incorporated by this reference, the 
mutual promises and covenants contained in this Agreement, and other good and valuable consideration, City and 
Contractor agree as follows: 
1. 
Key Personnel; Sub-contractors. 
1.1 
Services.  Contractor will provide all services necessary to assure the Project is completed timely and 
efficiently consistent with Project requirements, including, but not limited to, working in close 
interaction and interfacing with City and its designated employees, and working closely with others, 
including other contractors or consultants, retained by City. 
1.2 
Project Team. 
a. 
Project Manager. 
(1) 
Contractor will designate an employee as Project Manager with sufficient training, 
knowledge, and experience to complete the Project and handle all aspects of the 
Project (as determined by the City in its sole discretion); such that the work 
produced by Contractor is consistent with applicable standards as detailed in this 
Agreement; 
(2) 
The City must approve the designated Project Manager; and 
(3) 
To assure the Project schedule is met, Project Manager may be required to devote 
no less than a specific amount of time as set out in Exhibit A. 
b. 
Project Team. 
(1) 
The Project Manager and all other employees assigned to the project by Contractor 
will comprise the "Project Team." 
(2) 
Project Manager will have responsibility for and will supervise all other employees 
assigned to the Project by Contractor. 
c. 
Discharge, Reassign, Replacement. 
(1) 
Contractor acknowledges the Project Team is comprised of the same persons and 
roles for each as may have been identified in the response to the Project's 
solicitation.

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(2) 
Contractor will not discharge, reassign or replace or diminish the responsibilities of 
any of the employees assigned to the Project who have been approved by City 
without City's prior written consent unless that person leaves the employment of 
Contractor, in which event the substitute must first be approved in writing by City. 
(3) 
Contractor will change any of the members of the Project Team at the City's request 
if an employee's performance does not equal or exceed the level of competence that 
the City may reasonably expect of a person performing those duties or if the acts or 
omissions of that person are detrimental to the development of the Project. 
d. 
Sub-contractors. 
(1) 
Contractor may engage specific technical contractor (each a "Sub-contractor") to 
furnish certain service functions. 
(2) 
Contractor will remain fully responsible for Sub-contractor's services. 
(3) 
Sub-contractors must be approved by the City, unless the Sub-contractor was 
previously mentioned in the response to the solicitation. 
(4) 
Contractor shall certify by letter that contracts with Sub-contractors have been 
executed incorporating requirements and standards as set forth in this Agreement. 
2. 
Schedule.  The services will be undertaken in a manner that ensures the Project is completed timely and 
efficiently in accordance with the Project. 
3. 
Contractor’s Work. 
3.1 
Standard.  Contractor must perform services in accordance with the standards of due diligence, care, 
and quality prevailing among contractors having substantial experience with the successful furnishing 
of services for projects that are equivalent in size, scope, quality, and other criteria under the Project 
and identified in this Agreement. 
3.2 
Licensing.  Contractor warrants that: 
a. 
Contractor and Sub-contractors will hold all appropriate and required licenses, registrations 
and other approvals necessary for the lawful furnishing of services ("Approvals"); and 
b. 
Neither Contractor nor any Sub-contractor has been debarred or otherwise legally excluded 
from contracting with any federal, state, or local governmental entity ("Debarment"). 
(1) 
City is under no obligation to ascertain or confirm the existence or issuance of any 
Approvals or Debarments or to examine Contractor's contracting ability. 
(2) 
Contractor must notify City immediately if any Approvals or Debarment changes 
during the Agreement's duration and the failure of the Contractor to notify City as 
required will constitute a material default under the Agreement. 
3.3 
Compliance.  Services will be furnished in compliance with applicable federal, state, county and local 
statutes, rules, regulations, ordinances, building codes, life safety codes, and other standards and 
criteria designated by City. 
Contractor must not discriminate against any employee or applicant for employment on the basis of 
race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity or 
expression, genetic characteristics, familial status, U.S. military veteran status or any 
disability.  Contractor will require any Sub-contractor to be bound to the same requirements as stated 
within this section.  Contractor, and on behalf of any subcontractors, warrants compliance with this 
section.

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3.4 
Coordination; Interaction. 
a. 
For projects that the City believes requires the coordination of various professional services, 
Contractor will work in close consultation with City to proactively interact with any other 
professionals retained by City on the Project ("Coordinating Project Professionals"). 
b. 
Subject to any limitations expressly stated in the Project Budget, Contractor will meet to 
review the Project, Schedule, Project Budget, and in-progress work with Coordinating 
Project Professionals and City as often and for durations as City reasonably considers 
necessary in order to ensure the timely work delivery and Project completion. 
c. 
For projects not involving Coordinating Project Professionals, Contractor will proactively 
interact with any other contractors when directed by City to obtain or disseminate timely 
information for the proper execution of the Project. 
3.5 
Work Product. 
a. 
Ownership.  Upon receipt of payment for services furnished, Contractor grants to City, and 
will cause its Sub-contractors to grant to the City, the exclusive ownership of and all 
copyrights, if any, to evaluations, reports, drawings, specifications, project manuals, surveys, 
estimates, reviews, minutes, all "architectural work" as defined in the United States Copyright 
Act, 17 U.S.C § 101, et seq., and other intellectual work product as may be applicable ("Work 
Product"). 
(1) 
This grant is effective whether the Work Product is on paper (e.g., a "hard copy"), 
in electronic format, or in some other form. 
(2) 
Contractor warrants, and agrees to indemnify, hold harmless and defend City for, 
from and against any claim that any Work Product infringes on third-party 
proprietary interests. 
b. 
Delivery.  Contractor will deliver to City copies of the preliminary and completed Work 
Product promptly as they are prepared. 
c. 
City Use. 
(1) 
City may reuse the Work Product at its sole discretion. 
(2) 
In the event the Work Product is used for another project without further 
consultations with Contractor, the City agrees to indemnify and hold Contractor 
harmless from any claim arising out of the Work Product. 
(3) 
In such case, City shall also remove any seal and title block from the Work Product. 
4. 
Compensation for the Project. 
4.1 
Compensation.  Contractor's compensation for the Project, including those furnished by its Sub-
contractors will not exceed $1,800,000, as specifically detailed in Exhibit B (the "Compensation"). 
4.2 
Change in Scope of Project.  The Compensation may be equitably adjusted if the originally 
contemplated scope of services as outlined in the Project is significantly modified. 
a. 
Adjustments to the Compensation require a written amendment to this Agreement and may 
require City Council approval. 
b. 
Additional services which are outside the scope of the Project contained in this Agreement 
may not be performed by the Contractor without prior written authorization from the City. 
c. 
Notwithstanding the incorporation of the Exhibits to this Agreement by reference, should 
any conflict arise between the provisions of this Agreement and the provisions found in the 
Exhibits and accompanying attachments, the provisions of this Agreement shall take priority 
and govern the conduct of the parties.

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5. 
Billings and Payment. 
5.1 
Applications. 
a. 
Contractor will submit monthly invoices (each, a "Payment Application") to City's Project 
Manager and City will remit payments based upon the Payment Application as stated below. 
b. 
The period covered by each Payment Application will be one calendar month ending on the 
last day of the month or as specified in the solicitation. 
5.2 
Payment. 
a. 
After a full and complete Payment Application is received, City will process and remit 
payment within 30 days. 
b. 
Payment may be subject to or conditioned upon City's receipt of: 
(1) 
Completed work generated by Contractor and its Sub-contractors; and 
(2) 
Unconditional waivers and releases on final payment from Sub-contractors as City 
may reasonably request to assure the Project will be free of claims arising from 
required performances under this Agreement. 
5.3 
Review and Withholding.  City's Project Manager will timely review and certify Payment Applications. 
a. 
If the Payment Application is rejected, the Project Manager will issue a written listing of the 
items not approved for payment. 
b. 
City may withhold an amount sufficient to pay expenses that City reasonably expects to incur 
in correcting the deficiency or deficiencies rejected for payment. 
6. 
Termination. 
6.1 
For Convenience.  City may terminate this Agreement for convenience, without cause, by delivering 
a written termination notice stating the Effective Termination date, which may not be less than 30 
days following the date of delivery. 
a. 
Contractor will be equitably compensated for Goods or Services furnished prior to receipt 
of the termination notice and for reasonable costs incurred. 
b. 
Contractor will also be similarly compensated for any approved effort expended and 
approved costs incurred that are directly associated with project closeout and delivery of the 
required items to the City. 
6.2 
For Cause.  City may terminate this Agreement for cause if Contractor fails to cure any breach of this 
Agreement within seven days after receipt of written notice specifying the breach. 
a. 
Contractor will not be entitled to further payment until after City has determined its damages.  
If City's damages resulting from the breach, as determined by City, are less than the equitable 
amount due but not paid Contractor for Service and Repair furnished, City will pay the 
amount due to Contractor, less City's damages, in accordance with the provision of § 5. 
b. 
If City's direct damages exceed amounts otherwise due to Contractor, Contractor must pay 
the difference to City immediately upon demand; however, Contractor will not be subject to 
consequential damages of more than $2,000,000 or the amount of this Agreement, whichever 
is greater. 
7. 
Conflict.  Contractor acknowledges this Agreement is subject to A.R.S. § 38-511, which allows for 
cancellation of this Agreement in the event any person who is significantly involved in initiating, negotiating, 
securing, drafting, or creating the Agreement on City's behalf is also an employee, agent, or consultant of any 
other party to this Agreement. 
8. 
Insurance. 
8.1 
Requirements.  Contractor must obtain and maintain the following insurance ("Required Insurance"):

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a. 
Contractor and Sub-contractors.  Contractor, and each Sub-contractor performing work or 
providing materials related to this Agreement must procure and maintain the insurance 
coverages described below (collectively referred to herein as the "Contractor's Policies"), 
until each Party's obligations under this Agreement are completed. 
b. 
General Liability. 
(1) 
Contractor must at all times relevant hereto carry a commercial general liability 
policy with a combined single limit of at least $2,000,000 per occurrence and 
$4,000,000 annual aggregate for each property damage and contractual property 
damage. 
(2) 
Sub-contactors must at all times relevant hereto carry a general commercial liability 
policy with a combined single limit of at least $2,000,000 per occurrence. 
(3) 
This commercial general liability insurance must include independent contractors' 
liability, contractual liability, broad form property coverage, XCU hazards if 
requested by the City, and a separation of insurance provision. 
(4) 
These limits may be met through a combination of primary and excess liability 
coverage. 
c. 
Auto.  A business auto policy providing a liability limit of at least $2,000,000 per accident for 
Contractor and $2,000,000 per accident for Sub-contractors and covering owned, non-
owned and hired automobiles. 
d. 
Workers' Compensation and Employer's Liability.  A workers' compensation and employer's 
liability policy providing at least the minimum benefits required by Arizona law. 
e. 
Notice of Changes.  Contractor's Policies must provide for not less than 30 days' advance 
written notice to City Representative of: 
(1) 
Cancellation or termination of Contractor or Sub-contractor's Policies; 
(2) 
Reduction of the coverage limits of any of Contractor or and Sub-contractor's 
Policies; and 
(3) 
Any other material modification of Contractor or Sub-contractor's Policies related 
to this Agreement. 
f. 
Certificates of Insurance. 
(1) 
Within 10 business days after the execution of the Agreement, Contractor must 
deliver to City Representative certificates of insurance for each of Contractor and 
Sub-contractor's Policies, which will confirm the existence or issuance of Contractor 
and Sub-contractor's Policies in accordance with the provisions of this section, and 
copies of the endorsements of Contractor and Sub-contractor's Policies in 
accordance with the provisions of this section. 
(2) 
City is and will be under no obligation either to ascertain or confirm the existence 
or issuance of Contractor and Sub-contractor's Policies, or to examine Contractor 
and Sub-contractor’s Policies, or to inform Contractor or Sub-contractor in the 
event that any coverage does not comply with the requirements of this section. 
(3) 
Contractor's failure to secure and maintain Contractor Policies and to assure Sub-
contractor policies as required will constitute a material default under the 
Agreement. 
g. 
Other Contractors or Vendors. 
(1) 
Other contractors or vendors that may be contracted with in connection with the 
Project must procure and maintain insurance coverage as is appropriate to their 
particular contract.

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(2) 
This insurance coverage must comply with the requirements set forth above for 
Contractor's Policies (e.g., the requirements pertaining to endorsements to name the 
parties as additional insured parties and certificates of insurance). 
h. 
Policies.  Except with respect to workers' compensation and employer's liability coverages, 
City must be named and properly endorsed as additional insureds on all liability policies 
required by this section. 
(1) 
The coverage extended to additional insureds must be primary and must not 
contribute with any insurance or self insurance policies or programs maintained by 
the additional insureds. 
(2) 
All insurance policies obtained pursuant to this section must be with companies 
legally authorized to do business in the State of Arizona and reasonably acceptable 
to all parties. 
8.2 
Sub-contractors. 
a. 
Contractor must also cause its Sub-contractors to obtain and maintain the Required 
Insurance. 
b. 
City may consider waiving these insurance requirements for a specific Sub-contractor if City 
is satisfied the amounts required are not commercially available to the Sub-contractor and 
the insurance the Sub-contractor does have is appropriate for the Sub-contractor's work 
under this Agreement. 
c. 
Contractor and Sub-contractors must provide to the City proof of the Required Insurance 
whenever requested. 
8.3 
Indemnification. 
a. 
To the fullest extent permitted by law, Contractor must defend, indemnify, and hold 
harmless City and its elected officials, officers, employees and agents (each, an "Indemnified 
Party," collectively, the "Indemnified Parties"), for, from, and against any and all claims, 
demands, actions, damages, judgments, settlements, personal injury (including sickness, 
disease, death, and bodily harm), property damage (including loss of use), infringement, 
governmental action and all other losses and expenses, including attorneys' fees and litigation 
expenses (each, a "Demand or Expense"; collectively, "Demands or Expenses") asserted by 
a third-party (i.e. a person or entity other than City or Contractor) and that arises out of or 
results from the breach of this Agreement by the Contractor or the Contractor’s negligent 
actions, errors or omissions (including any Sub-contractor or other person or firm employed 
by Contractor), whether sustained before or after completion of the Project. 
b. 
This indemnity and hold harmless provision applies even if a Demand or Expense is in part 
due to the Indemnified Party's negligence or breach of a responsibility under this Agreement, 
but in that event, Contractor shall be liable only to the extent the Demand or Expense results 
from the negligence or breach of a responsibility of Contractor or of any person or entity 
for whom Contractor is responsible. 
c. 
Contractor is not required to indemnify any Indemnified Parties for, from, or against any 
Demand or Expense resulting from the Indemnified Party's sole negligence or other fault 
solely attributable to the Indemnified Party. 
9. 
E-verify, Records and Audits. To the extent applicable under A.R.S. § 41-4401, the Contractor warrants 
their compliance and that of its subcontractors with all federal immigration laws and regulations that relate to 
their employees and compliance with the E-verify requirements under A.R.S. § 23-214(A). The Contractor or 
subcontractor’s breach of this warranty shall be deemed a material breach of the Agreement and may result 
in the termination of the Agreement by the City under the terms of this Agreement. The City retains the legal 
right to randomly inspect the papers and records of the other party to ensure that the other party is complying 
with the above-mentioned warranty. The Contractor and subcontractor warrant to keep their respective

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papers and records open for random inspection during normal business hours by the other party. The parties 
shall cooperate with the City’s random inspections, including granting the inspecting party entry rights onto 
their respective properties to perform the random inspections and waiving their respective rights to keep such 
papers and records confidential. 
10.  
No Boycott of Israel.  To the extent A.R.S § 35-393 through § 35-393.03 are applicable, the parties hereby 
certify that they are not currently engaged in, and agree for the duration of the Agreement to not engage in, a 
boycott of goods or services from Israel, as that term is defined in A.R.S § 35-393. 
11. 
Uyghur Forced Labor Prevention Act (UFLPA). Contractor certifies that it does not currently, and during 
the term of this Agreement, will not use: 
a.  
the forced labor of ethnic Uyghurs in the People’s Republic of China;  
b. 
any goods or services produced by the forced labor of ethnic Uyghurs in the People’s 
Republic of China; and  
c. 
any contractors, subcontractors or suppliers that use the forced labor or any goods or 
services produced by the forced labor of ethnic Uyghurs in the People’s Republic of China. 
12. 
Attestation of PCI Compliance.  When applicable, the Contractor will provide the City annually with a 
Payment Card Industry Data Security Standard (PCI DSS) attestation of compliance certificate signed by an 
officer of Contractor with oversight responsibility. 
13. 
Notices. 
13.1 
A notice, request or other communication that is required or permitted under this Agreement (each 
a "Notice") will be effective only if: 
a. 
The Notice is in writing; and 
b. 
Delivered in person or by overnight courier service (delivery charges prepaid), certified or 
registered mail (return receipt requested); and 
c. 
Notice will be deemed to have been delivered to the person to whom it is addressed as of 
the date of receipt, if: 
(1) 
Received on a business day, or before 5:00 p.m., at the address for Notices identified 
for the Party in this Agreement by U.S. Mail, hand delivery, or overnight courier 
service on or before 5:00 p.m.; or 
(2) 
As of the next business day after receipt, if received after 5:00 p.m. 
d. 
The burden of proof of the place and time of delivery is upon the Party giving the Notice; 
and 
e. 
Digitalized signatures and copies of signatures will have the same effect as original signatures. 
13.2 
Representatives. 
a. 
Contractor.  Contractor's representative (the "Contractor's Representative") authorized to 
act on Contractor's behalf with respect to the Project, and his or her address for Notice 
delivery is: 
Eighty Five Sixty, Inc. 
c/o  William Cook Jr. 
100 Border Ave., Suite 202 
Del Mar, CA 92014 
 
b. 
City.  City's representative ("City's Representative") authorized to act on City's behalf, and 
his or her address for Notice delivery is:

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City of Glendale 
c/o  Shoalynn Gilliland 
5970 W. Brown Street 
Glendale, Arizona 85302 
(623) 930-2863 
 
With required copy to: 
 
City Manager 
 
 
 
City Attorney 
City of Glendale  
 
 
City of Glendale 
5850 West Glendale Avenue 
 
5850 West Glendale Avenue 
Glendale, Arizona 85301  
             Glendale, Arizona 85301 
c. 
Concurrent Notices. 
(1) 
All notices to City's representative must be given concurrently to City Manager and 
City Attorney. 
(2) 
A notice will not be deemed to have been received by City's representative until the 
time that it has also been received by City Manager and City Attorney. 
(3) 
City may appoint one or more designees for the purpose of receiving notice by 
delivery of a written notice to Contractor identifying the designee(s) and their 
respective addresses for notices. 
d. 
Changes.  Contractor or City may change its representative or information on Notice, by 
giving Notice of the change in accordance with this section at least ten days prior to the 
change. 
14. 
Financing Assignment.  City may assign this Agreement to any City-affiliated entity, including a non-profit 
corporation or other entity whose primary purpose is to own or manage the Project. 
15. 
Entire Agreement; Survival; Counterparts; Signatures. 
15.1 
Integration.  This Agreement contains, except as stated below, the entire agreement between City 
and Contractor and supersedes all prior conversations and negotiations between the parties regarding 
the Project or this Agreement. 
a. 
Neither Party has made any representations, warranties or agreements as to any matters 
concerning the Agreement's subject matter. 
b. 
Representations, statements, conditions, or warranties not contained in this Agreement will 
not be binding on the parties. 
c. 
The solicitation, any addendums and the response submitted by the Contractor are 
incorporated into this Agreement as if attached hereto.  Any Contractor response modifies 
the original solicitation as stated.  Inconsistencies between the solicitation, any addendums 
and the response or any excerpts attached as Exhibit A and this Agreement will be resolved 
by the terms and conditions stated in this Agreement. 
15.2 
Interpretation. 
a. 
The parties fairly negotiated the Agreement's provisions to the extent they believed necessary 
and with the legal representation they deemed appropriate. 
b. 
The parties are of equal bargaining position and this Agreement must be construed equally 
between the parties without consideration of which of the parties may have drafted this 
Agreement. 
c. 
The Agreement will be interpreted in accordance with the laws of the State of Arizona.

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15.3 
Survival.  Except as specifically provided otherwise in this Agreement, each warranty, representation, 
indemnification and hold harmless provision, insurance requirement, and every other right, remedy 
and responsibility of a Party, will survive completion of the Project, or the earlier termination of this 
Agreement. 
15.4 
Amendment.  No amendment to this Agreement will be binding unless in writing and executed by 
the parties.  Any amendment may be subject to City Council approval.  Electronic signature blocks 
do not constitute execution. 
15.5 
Remedies.  All rights and remedies provided in this Agreement are cumulative and the exercise of 
any one or more right or remedy will not affect any other rights or remedies under this Agreement 
or applicable law. 
15.6 
Severability.  If any provision of this Agreement is voided or found unenforceable, that determination 
will not affect the validity of the other provisions, and the voided or unenforceable provision will be 
deemed reformed to conform to applicable law. 
15.7 
Counterparts.  This Agreement may be executed in counterparts, and all counterparts will together 
comprise one instrument. 
16. 
Term.   
 
16.1  
Extensions. The term of this Agreement commences upon the effective date and continues for a one 
(1)-year initial period.  The City may, at its option and with the approval of the Contractor, extend 
the term of this Agreement an additional four (4) years, on an annual basis.  Contractor will be notified 
in writing by the City of its intent to extend the Agreement period at least thirty (30) calendar days 
prior to the expiration of the original or any extension period.  Price adjustments will only be reviewed 
prior to the extension period and any such price adjustment will be a determining factor for any 
renewal.  There are no automatic extensions or renewals of this Agreement. 
 
16.2 
Extension for Procurement Process. Upon the expiration of the Term of this Agreement, including 
 
the initial term and any renewals, at the City’s sole discretion, this Agreement may be extended on a 
 
month-to-month basis for a maximum of six (6) months to allow for the City to complete its 
 
procurement process to select a vendor to provide the services/materials similar to those provided 
 
under this Agreement.  The City will notify the Contractor in writing of its intent to extend the 
 
Agreement at least thirty (30) calendar days prior to the expiration of the Term.  Any extension 
 
provided under this subsection will continue under the same terms and conditions as in effect 
 
immediately prior to the expiration of the then-current term.  
17. 
Dispute Resolution.  Any controversy or claim arising out of or relating to this contract, or the breach 
thereof, shall be settled by arbitration administered according to the American Arbitration Association’s 
Commercial Arbitration Rules, and judgment on the award rendered by the arbitrator may be entered in any 
court having jurisdiction thereof. 
18. 
Cooperative Use of Contract.  This agreement may be extended for use by other governmental agencies 
and political subdivisions of the State.  Any such usage by other entities must be in accord with the ordinances, 
charter, rules and regulations of the respective entity and the approval of the Contractor and City.  For a list 
of SAVE members, click on the following link: http://www.mesaaz.gov/business/purchasing/save 
19. 
Exhibits.  The following exhibits, with reference to the term in which they are first referenced, are 
incorporated by this reference. 
Exhibit A 
Project 
Exhibit B 
Compensation 
 
(Signatures appear on the following page.)

EXHIBIT A 
MARKETING AGENCY FOR CITY OF GLENDALE TOURISM 
PROJECT 
 
Service requirements under each category below may include, but are not limited to, the following:  
3.1 General Services Requirements  
a. The Contractor shall be readily available to Experience Glendale on a daily basis.  
b. The Contractor’s staff shall be available for meetings at Experience Glendale’s office at Experience Glendale’s 
discretion.  
c. The Contractor shall make no commitments on behalf of Experience Glendale without prior written approval.  
d. The Contractor shall make recommendations regarding ways to generate cost savings wherever possible.  
e. The Contractor shall be able to transfer documents, creative artwork and files electronically using a mutually 
agreed upon format (e.g., PDF, Dropbox, Hightail).  
f. The Contractor shall manage Experience Glendale’s account in a businesslike manner, consistent with Experience 
Glendale’s needs, and conform to the highest possible industry and quality standards. This includes, but is not 
limited to, adequate staffing to provide effective cost tracking and detailed invoicing as required by Experience 
Glendale.  
g. The Contractor shall provide assistance with Prop 302 and grant reporting as needed  
h. The Contractor shall provide proof of performance such as tear sheet, digital file, or digital proof (screen shot).  
i. The Contractor shall identify for Experience Glendale the staff member serving as Point of Contact.  
j. 10. The Contractor shall advise Experience Glendale of emerging technologies and provide Experience Glendale 
with services using emerging technologies as appropriate.  
k. The Contractor may be required to collaborate with other Contractors to develop and execute successful 
integrated marketing campaigns. In such cases, all parties are expected to share relevant information and reports 
while maintaining a professional and cooperative working relationship.  
l. All Information Technology (IT) related services provided by the Contractor, which will be developed for the 
benefit of the City, must adhere to Experience Glendale standards as developed by the City of Glendale’s IT 
department.  
m. All broadcast media shall be Closed Captioned (CC).  
n. The Contractor shall provide reports on a monthly basis, and as needed per request.  
3.2 General Marketing Partner:  
The selected Contractor shall provide comprehensive marketing and advertising services to support the 
development and promotion of Experience Glendale as a premier destination. The Contractor will be responsible 
for executing strategic initiatives that enhance brand recognition and position Glendale as a leading choice for 
visitors, meeting and (1+𝑥𝑥𝑥𝑥)𝑛𝑛𝑛𝑛=1+𝑛𝑛𝑛𝑛𝑛𝑛𝑛𝑛1!+𝑛𝑛𝑛𝑛(𝑛𝑛𝑛𝑛−1)𝑥𝑥𝑥𝑥22!+⋯ planners, and businesses.  
a. The Contractor shall develop marketing campaigns and an annual Advertising Plan and Budget in a time frame set 
by Experience Glendale.  
b. The Advertising Plan and Budget shall be submitted to Experience Glendale for approval. The plan shall be 
reviewed at the time frame established by Experience Glendale and revised as desired by Experience Glendale.  
c. The Advertising Plan shall detail all campaigns planned during each fiscal year, including budget estimates for 
each.  
d. The Advertising Plan shall provide a breakdown of proposed spending by media type and proposed production 
costs.

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e. The Contractor shall provide sufficient staff to meet the Scope of Work and respond to needs as required by 
Experience Glendale. The account management staff shall conduct status meetings with Experience Glendale and 
provide reports on projects in process at time frames determined in conjunction with Experience Glendale. The 
consulting or account management staff shall advise on most effective placements and approaches to maximize 
desirable outcomes using limited funds.  
f. The Contractor shall recommend, design, implement, and analyze market research opportunities and results – 
utilizing research to develop strategies for marketing Experience Glendale product as required by Experience 
Glendale.  
g. The Contractor will manage research projects to determine campaign or program effectiveness and gauge changes 
in target audience attitudes and perception. Research services to be provided by the Contractor may include, but are 
not limited to, monthly tracking studies, focus group research, consumer segmentation studies, media research, 
psychographic behavior studies, brand identification analysis, and advertising concept testing.  
h. Contractor will work cooperatively with other City research contractors, or to apply results provided by those 
contractors, as required by Experience Glendale. Experience Glendale will take ownership of all research results, 
materials, and databases generated by the Contractor on behalf of Experience Glendale.  
i. Under the direction of Experience Glendale, the Contractor shall be responsible for the creation of effective 
advertising materials including, not but limited to, radio, television, print, digital, direct, internet, mobile cinema, 
social media, outdoor and non-traditional or other forms as applicable.  
j. The Contractor shall develop multimedia campaigns in support of the objectives of Experience Glendale.  
k. The Contractor shall offer alternative creative concepts to Experience Glendale for a campaign. Unless otherwise 
directed by Experience Glendale, at least three different creative concepts shall be offered when the Contractor is 
making an initial creative presentation to Experience Glendale. Each shall reflect a distinctly different tone, 
approach, and style.  
l. The Contractor shall provide Experience Glendale with a timely response to its advertising needs and schedules 
for all projects, allowing sufficient time for developing, presenting, and refining at least three creative concepts, 
editing and revising the selected option per Experience Glendale request, obtaining final approval from Experience 
Glendale staff and other Experience Glendale designees, producing the final product, and distributing the finished 
product according to Experience Glendale specifications. In most cases, materials will be delivered to one central 
location – Experience Glendale’s central office.  
3.3 Plan and Budget: The selected agency will work with Experience Glendale to implement the plan to meet 
Experience Glendale’s and the City of Glendale’s goals and existing budget. The annual budget is variable and is 
determined each year and may vary. The budget needs to cover all aspects of the campaign elements, including, but 
not limited to planning, agency fees, creative production, strategy  
media planning and placement (both offline and online), technology and account management fees. Agencies should 
be able to demonstrate good budget stewardship and success in leveraging modest, limited government budgets to 
achieve exponential results.  
3.4 Staff/Consulting: The Contractor shall provide sufficient staff to meet the Scope of Work and respond to need 
as required by Experience Glendale. The account management staff shall conduct status meetings with Experience 
Glendale and provide reports on projects in the process at timeframes determined in conjunction with Experience 
Glendale. The account management staff shall also provide other reports as required by Experience Glendale.  
3.5 Public Service Announcements: The Contractor shall develop a budget for any proposed Experience Glendale 
production project. Experience Glendale will provide the Contractor with a target amount for production services 
and will expect the Contractor to develop a cost-efficient plan that is responsive to Experience Glendale’s needs. 
Plans are subject to approval by Experience Glendale. The plan and a budget shall provide a breakdown of 
proposed spending by media type and proposed production costs by category.  
3.6 Added Value/Bonus Commercials: The Contractor shall negotiate added-value promotions and free bonus 
spots, using Experience Glendale’s strategies and direction with all Experience Glendale media buys. Any added-
value promotions or bonus spots provided by participating outlets shall be identified in the summary of media buys,

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and the value of the bonus spots shall be calculated and provided to Experience Glendale to demonstrate and 
quantify the savings.  
3.7 Design Firm Services (Creative):  
3.7.1 Creative: Under the direction of Experience Glendale, the Contractor shall be responsible for the creation of 
creative messaging, tag lines for advertising materials, including, but not limited to, radio, television, print, digital, 
internet and outdoor.  
a. The Contractor shall develop multimedia campaigns in support of the objectives of Experience Glendale. The 
Contractor shall offer alternative creative concepts and develop messaging for Experience Glendale campaigns for 
both leisure and meeting planners. Unless otherwise directed by Experience Glendale, at least three different 
concepts shall be offered when the Contractor is making any initial creative presentation to Experience Glendale. 
Each shall reflect a distinctly different tone, approach, and style.  
b. The Contractor shall provide Experience Glendale with a timely response to its advertising needs and schedule 
for all projects, allowing sufficient time for developing, presenting, and refining at least three creative concepts, 
editing and revising the selected option per Experience Glendale staff and other Experience Glendale designees, 
producing the final product and distributing the finished product according to Experience Glendale specifications. 
In most cases, materials will be delivered to one central location-Experience Glendale’s central office.  
c. The Contractor shall develop content marketing that produces results that put the Experience Glendale brand 
front & center and top of mind in the meetings and travel industry.  
d. The Contractor shall develop a Content Marketing strategy which allows Experience Glendale to tell its story and 
surround market extended reach to consumers through editorial features (articles) written by winning editors with 
topics selected by Experience Glendale for use in marketing collateral and the Glendale Official Visitors Guide and 
the Lure brochure.  
e. The advertising firm shall organize branded photo shoots as requested by Experience Glendale. This includes 
selecting models and sourcing photography vendors. The advertising firm shall also provide post-production editing 
services such as photoshopping, color correction, removing visual clutter, and photo retouching, etc. to reflect 
Experience Glendale’s branding and identity for images to be used on website, social media campaigns, print and 
digital advertising. Images captured by the selected vendor will be added to Experience Glendale photography 
archive and becomes the property of Experience Glendale.  
f. The Contractor shall have the ability to hire journalists to write copy and to produce articles and feature stories for 
Experience Glendale’s Official Visitors Guide and the Lure brochure.  
3.8 Production Services: The Contractor shall perform all functions normally required of a Production company for 
the preparation of advertising in various media as Experience Glendale shall direct or deem necessary. Service 
requirements under this contract category may include, but are not limited to the following:  
a. The Contractor shall provide Experience Glendale with a timely response to its advertising needs and schedules 
for all projects. Sufficient time will be allowed for developing the project, editing, and revising the product per 
Experience Glendale request, obtaining final approval from Experience Glendale staff, producing the final product, 
and distributing the finished product according to Experience Glendale specifications. In most cases, materials will 
be delivered to one central location – Experience Glendale’s central office.  
b. When producing any creative work, the Contractor shall not vary from approved scripts, storyboards, or print 
layouts without Experience Glendale’s approval. Failure to adhere to approved scripts, storyboards, or layouts may 
void Experience Glendale’s approval of the estimate for the project. The Contractor shall be liable for all costs if 
advertisements or collateral materials are executed in a manner not consistent with Experience Glendale’s approval.  
c. The Contractor shall provide all necessary components needed to produce television and radio commercials. 
These components include, but are not limited to: directional services, production management, audio recording, 
music, graphics, animation, film crew, talent, editing personnel, film transfer, and HD.  
d. Contractor must have the ability to shoot in all modern digital formats.

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e. The Contractor shall provide all necessary components needed to produce quarterly email blasts for meeting 
planners and travel trade.  
f. The Contractor shall create branded templates for presentations to be utilized during trade shows and meetings, 
including one-sheets for meeting planner and travel trade outreach.  
g. The Contractor shall provide creative for banner advertising, social media thumbnails.  
h. The Contractor must have the ability to research and select on-trend swag and promotional items to promote 
Glendale as a leisure and business meeting destination.  
i. The Contractor must have the ability to create or outsource the production of destination maps in both print and 
digital format for visitors.  
j. The Contractor shall have the ability to layout & design, print, and distribute Glendale’s Official Visitors Guide 
and the Lure brochure.  
k. The Contractor shall provide all necessary duplication services for distribution of the produced commercials. For 
audio, the Contractor must be able to provide duplication services in all modern technological formats. In addition, 
the Contractor must have an electronic delivery method such as DGS and other digital formats as needed.  
l. The Contractor must collaborate with Experience Glendale on all aspects of the production process, including but 
not limited to, storyboard creation, scripting, translation, location scouting, casting, shooting, audio recording, 
editing, effects, duplication and trafficking. Commercials may be filmed on-site at City of Glendale locations (e.g. 
City special events).  
m. The Contractor shall assist with dubbing, transcribing, and duplication of material for broadcasting services, and 
with “digital art” for print in newspaper, magazines or other publications. n. The Contractor shall have the ability to 
produce bilingual marketing materials.  
o. The Contractor shall obtain the most cost-effective talent and usage agreements such as the Screen Actors Guild 
(SAG), American Federation of Radio and Television Artists (AFTRA), and all talent models for commercial print 
appropriate and recommend extended talent cycles and buyouts in cases when additional uses of advertisements and 
their components are anticipated and approved in advance by Experience Glendale.  
3.9 Media Services: The Contractor shall perform all functions normally required of Media Placement by Experience 
Glendale necessary for the economic and effective placement of advertising in various media as Experience 
Glendale shall direct or deem necessary. Service requirements under this contract category may include, but are not 
limited to, the following:  
a. Media Services: The Contractor shall be responsible for developing and updating an annual campaign Media Plan 
for negotiating and placing Experience Glendale materials effectively and efficiently, and for verifying actual 
placement as required by Experience Glendale.  
b. The Contractor shall be responsible for developing and updating an annual or campaign Media Plan as required 
by Experience Glendale that maximizes results, achieves specific objectives, and supports creative and other 
strategic direction to provide measurable results. The plan could include such elements as an identification of when 
and what type of media should be written and placed, time schedules for identifying and analyzing demographic 
market and delivering media coverage, and a means to determine the effectiveness of the media campaign.  
c. The Contractor shall be responsible for the negotiation, purchase, instruction, and delivery of materials for the 
placement of media time and space and shall explain the process of selecting media outlets to Experience Glendale.  
d. In negotiating media purchased, the Contractor shall make Experience Glendale aware of any savings that might 
be achieved through long-term commitments or other special programs. Any such commitments shall be approved 
by Experience Glendale and any savings shall be passed on to Experience Glendale.  
e. When Experience Glendale is contacted by a company offering media or promotional opportunities for 
Experience Glendale, Experience Glendale as deemed appropriate, shall direct the inquiring party to provide the 
information to the Contractor. For each of these requests, the Contractor shall review the information and provide a 
written evaluation of the media or promotional opportunity in context with Experience Glendale objectives and 
strategies.

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f. The Contractor shall implement a system to ensure that all media was run or published according to any contracts 
or placement instructions. Affidavits, tear sheets, or other documentation shall be provided.  
g. The Contractor shall notify Experience Glendale before approving any make goods for any ads that did not run as 
scheduled. All such materials shall be maintained by the Contractor and shall be available for inspection by 
Experience Glendale or authorized by Experience Glendale representatives.  
h. The Contractor shall submit to Experience Glendale any invoices for paid media advertising or campaign in a 
timely manner. Affidavits and tear sheets shall accompany final billings.  
i. Experience Glendale may at any time cancel, at no cost, any space or time previously authorized for publication or 
broadcast provided the publisher or other owner of said space or time will accept such cancellation without financial 
penalty. Experience Glendale may also cancel any space or other time previously authorized for which there is a 
cancellation penalty, but such penalty shall be paid by Experience Glendale.  
j. The Contractor shall present alternative outreach options to Experience Glendale such as bus posters, radio, 
movie theater slides, movie theater digital video, or outdoor placements (30-sheets, bulletins, mall kiosks, bus 
shelters, social media, billboards, transit wraps).  
3.10 Interactive Marketing Services: The Contractor shall perform all functions normally required of an interactive 
marketing services provider necessary for the development, preparation, and placement of information or 
advertising on the internet or similar electronic media as Experience Glendale shall direct or deem necessary. Service 
requirements under this contract category may include, but are not limited, to the following:  
a. Interactive: The Contractor shall be responsible for activities related to Internet that may include but are not 
limited to: creative development of Experience Glendale website graphics and promotions; website maintenance, 
smart acquisition strategies; SEO, SEM, programming HTML, reviewing and evaluating all Internet-related media 
proposals; gaining knowledge of website users through research ad web-based surveys; co-promotional 
opportunities and placing Internet advertising for Experience Glendale materials. The Contractor must collaborate 
with Experience Glendale on all aspects of the development process. Contractor shall provide ongoing advice to 
Experience Glendale regarding effective interactive marketing and promotions to include but not limited to online, 
social media mobile, pay per click advertising, collaborations with social medial influencers, and blog editorials.  
b. Contractor shall provide strategic advertising, interactive media and promotional planning.  
c. Contractor shall provide web-based interactive and promotional creative planning and execution.  
d. Contractor shall provide web-based interactive and promotional production.  
e. The Contractor shall negotiate added-value promotions and free bonus spots, using Experience Glendale’s 
strategies and direction with all on-line vendors included in all Experience Glendale media buys. Any added-value 
promotions or bonus spots shall be calculated and provided to Experience Glendale to demonstrate and quantify 
the savings.  
f. The Contractor shall assist with website redevelopment and relaunch enabling visitors, meeting planners, 
members, and residents’ access to info and the ability to update business content.  
g. The Contractor shall assist with social media placement and content development on platforms such as TikTok, 
Instagram, Facebook, LinkedIn, and Twitter.  
3.11 Public Relations: The Contractor shall perform all functions normally required of a public relations firm within 
the State of Arizona as Experience Glendale shall direct or deem necessary. Service requirements under the contract 
may include, but are not limited to the following:  
a. The Contractor shall provide comprehensive public relations/communications consultation and advice by 
Experience Glendale. The services provided should include at a minimum:  
b. Planning support such as developing product or initiative promotional plans, strategic communications plans, 
corporate and community-based communication programs, and crisis communication planning.  
c. Strategic planning must include market research, trend casting and ideation, blog writing and development, brand 
identity development, brand positioning, audience cultivation and brand alliance creation.

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d. Contractor shall promote Experience Glendale to social media influencers, media influencers and storytellers who 
connect, collaborate and captivate with their respective audiences.  
e. Contractor shall assist with organizing and hosting Journalists during Experience Glendale’s familiarization tours 
with a focus to help gain and grow exposure for the City of Glendale.  
f. Consultation support such as providing public relations and media relations counsel, designing and supporting 
media relations proposals and designing and supporting corporate and community outreach.  
g. Staffing and other support such as providing support for publicity, special events, and public relations, assisting 
with media, speech writing, and assisting Experience Glendale in maximizing effective communication. This can 
include but is not limited to drafting and distributing news releases and working with Experience Glendale or other 
contractors in providing bilingual speakers for events.  
3.12 Multicultural Focus Marketing Partner: The Contractor shall perform all functions normally required of a full-
service agency for the development, preparation, and placement of multicultural advertising and marketing.  
3.13 Promotional or Outreach Events  
a. The Contractor shall provide through Contractor’s staff, and/or in cooperation with Experience Glendale or 
other contractors, the coordination, production, and bilingual staffing of promotional functions at community and 
special events. Written Experience Glendale approval of expenditure must be received prior to the event. The 
Contractor shall be reimbursed for actual expenses incurred as a result of the Contractor’s performance of the 
services provided. Itemized invoices must be submitted according to Experience Glendale’s billing requirements.  
b. When Experience Glendale is contacted by a company offering promotional or outreach opportunities for 
Experience Glendale, Experience Glendale will direct the inquiring party to provide the information to the 
Contractor. For each of these requests, the Contractor shall review the information and provide a written evaluation 
of the media or promotional opportunity in context with Experience Glendale’s objectives and strategies.  
c. If requested by Experience Glendale, the Contractor shall also develop joint advertising and promotional 
opportunities with potential co-sponsors – particularly with other Arizona entities – and facilitate execution of any 
Experience Glendale approved program.  
 
Please reference solicitation RFP 25-63 for any additional information.

EXHIBIT B 
MARKETING AGENCY FOR CITY OF GLENDALE TOURISM 
COMPENSATION 
 
METHOD AND AMOUNT OF COMPENSATION 
Per Section 4 of this agreement. 
NOT-TO-EXCEED AMOUNT 
The total amount of compensation paid to Contractor for full completion of all work required by the Project during 
the entire term of the Project must not exceed $1,800,000. 
DETAILED PROJECT COMPENSATION 
See attached price workbook.

City of Glendale 
Solicitation Number: IFB 25-63  / 42500095 
Marketing Agency for the City Of Glendale 
Tourism  
PRICING WORKBOOK 
CITY OF GLENDALE 
Procurement Department 
5970 West Brown Street, 
Suite 210 
Glendale, Arizona 85302 
 
PRICING WORKBOOK     
Contractor must complete the Pricing Schedule below. Any items not clearly listed on 
Contractor’s submitted price proposal will be considered included in Contractor’s price at no 
additional cost to the City.  All pricing should contemplate compliance with the performance 
requirements as specified in the Scope of Work.  
 
 
 
  
 
1. 
INSTRUCTIONS: 
a. 
The cost proposal must be submitted separately from the rest of the written 
proposal.  
b. 
Cost proposals shall be quoted as an all-inclusive fixed fee for services. 
c. 
All inclusive – covers all direct and indirect necessary expenses including but not 
limited to: travel, telephone, copying, and other out-of-pocket expenses. 
d. 
Not to Exceed – The actual fees shall not exceed the amount specified in fee 
proposal. 
 
2. 
PRICE SCHEDULE 
 
Marketing Category 
Blended Hourly Rate  
(Includes but is not limited to the 
items stated in the Scope of 
Work) 
General Marketing Partner 
 
 
$   175.00 
Design Firm Services (Creative): 
 
 
$   175.00 
Production Services 
 
 
$   175.00 
Media Services 
 
 
$   15% of media spend 
Interactive Marketing Services 
 
 
$   175 
Public Relations 
 
 
$   NA 
Multicultural Focus Marketing Partner 
 
 
$   175 
Other:  (Please describe)       
 
 
$         
 
 
3. 
DISCOUNT/PAYMENT TERMS: The City standard is 2% 20 days 
 
Comply: 
YES  X  NO       
 
If your answer is NO, please state terms offered: (Enter discount rate if payment in 20 
days) %

City of Glendale 
Solicitation Number: IFB 25-63  / 42500095 
Marketing Agency for the City Of Glendale 
Tourism  
PRICING WORKBOOK 
CITY OF GLENDALE 
Procurement Department 
5970 West Brown Street, 
Suite 210 
Glendale, Arizona 85302 
 
 
 
 
4. 
PAYMENT Contractor shall provide monthly statements of itemized services.  Payment 
will be reviewed and approved by the Contract Administrator or designee. The itemized 
statement shall not exceed the proposal fee in this Section.    
 
5. 
TAX AMOUNT Do not include any use tax or federal tax in your proposal.   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
OFFEROR NAME:  Eighty Five Sixty, Inc

City of Glendale, AZ 
RFP 25-63 
 
Cost Proposal from 85SIXTY 
 
Based on the City’s goals and anticipated budget ranges, we recommend the following allocations. 
These percentages can be adjusted to align with evolving priorities or special projects. 
 
The following scenario assumes: 
●​ An annual budget of $1.5M, inclusive of media and services budget. 
 
Service Categories 
Budget Proposal 
(Per Year) 
Budget Comments 
General Marketing Partner 
$60,000 
Overall account management, strategy, 
reporting, and coordination across all 
channels. 
Design Firm Services (Creative) 
$100,000 
Brand-aligned creative concepting & 
development for messaging, visual 
identity and asset design. 
Production Services 
$100,000 
Asset production including video, 
photography, and large-format/outdoor 
creative. 
Media Services 
$850,000 
Paid media placement across digital, 
social, programmatic, broadcast, OOH, 
and print. Inclusive of Media Pass 
Through and Service Fees. 
Interactive Marketing Services 
$390,000 
Website support, SEO/SEM, email 
marketing, analytics, and campaign 
landing pages. 
Public Relations 
$NA 
Not bidding on the PR portion 
Multicultural Focus Marketing 
Partner 
$NA 
Included within above services 
(Creative, Media, Interactive) as an 
integrated approach. Spanish-language 
and multicultural campaign strategy, 
creative adaptation, and media 
placement.