The Base CSP

City of Glendale — Regular Meeting (2025-04-24)

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COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 1
COMPREHENSIVE SIGN PLAN
09.20.2022
pg. 1
UPDATED 10.30.2024
COMPREHENSIVE SIGN PLAN
THE BASE  GLENDALE, AZ
Failed
BY
DATE
Conditionally Approved
Approved

aschwenner
2/28/2025
City of Glendale
Development Services Department
Planning Division
 Subject to Planning Commission Approval

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 2
Project Information ......................3 
Vicinity Map ..................................3
Site Map ........................................4
Sign Matrix.....................................5 
Primary Project ID .........................6-7 
Property Directionals ...................8-10 
Tenant ID .......................................11-22 
Building Address ..........................23 
Back of House Panels .................. 24 
Window Graphics ........................ 25
TABLE OF CONTENTS

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 3
PROJECT INFORMATION
VICINITY MAP
PROJECT
THE BASE
North of Bethany Home Road 
West of Litchfield Road 
Glendale, AZ
CLIENT
VIAWEST GROUP
2390 E. Camelback Road 
Suite 305
Phoenix, AZ  85016 
602.957.8300
ARCHITECT
DLR GROUP INC.
6225 N. 24th Street 
Suite 250
Phoenix, AZ  85016 
480.206.7727
JURISDICTION
CITY OF GLENDALE
SIGNAGE
CONSULTANT
AIRPARK SIGNS & GRAPHICS 
Gretchen Wilde 
gretchen@airparksigns.com 
480.966.6565
Glendale
Bethany Home Rd. / Litchfield Rd.
Phoenix Metro

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 4
SITE MAP
LEGEND
TYPE    DESCRIPTION
EXT. 1
 
   PRIMARY PROJECT ID
EXT. 2   SITE DIRECTIONAL SIGNS 
EXT. 3   TENANT ID
QTY.
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 3
EXT. 1
EXT. 2.1
EXT. 2.2
EXT. 2.3
EXT. 2.4
EXT. 2.5
EXT. 2.6
EXT. 2.7
EXT. 2.8
EXT. 2.9
EXT. 2.10
EXT. 2.11
EXT. 2.12
QTY.
1
12
40 - 58
EXT. 3
BLDG. 1
BLDG. 4
BLDG. 6
BLDG. 5
BLDG. 2
BLDG. 3
BLDG. 7
• Alternate sign locations would be considered with
  Landlord authorization.

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 5
SIGN MATRIX
LEGEND
TYPE DESCRIPTION
QTY.
SIZE
COMMENTS
MATERIAL
EXT. 1    PRIMARY PROJECT ID
1
119.4 SQ. FT.
Illuminated Multi Tenant Monument, Fabricated Aluminum Illuminated with White LED
EXT. 2    PROPERTY  DIRECTIONALS
12
7.0 SQ. FT.
Fabricated Aluminum Non-Illuminated with Vinyl Lettering
EXT. 3     TENANT ID
EXT. 4     ADDRESS NUMBERS
26 or 40     SEE PAGES 10-21
7            SEE PAGES 22
Pan Channel/Reverse Pan Channel Letters & Logo with Metal Construction.  Face or Halo LED Illumination, Colors
Permitted with Landlord Approval.
Reverse Pan Channel Numbers with Metal Construction.

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 6
EXT. 1 - PRIMARY MONUMENT
SIDE VIEW
SCALE: 3/8” = 1’-0”
FRONT ELEVATION
SCALE: 3/8” = 1’-0”
SIDE VIEW
SCALE: 3/8” = 1’-0”
REAR ELEVATION
SCALE: 3/8” = 1’-0”
6232 - 6326
6232 - 6326
16”
9’-8”
9’-0”
8’-0”
8”
16”
3”
3”
9’-4”
20’-0”
2’-8”
4”
13’-8”
4”
3’-0”
8”
19.75”
19.75”
19.75”
19.75”
19.75”
19.75”
19.75”
7.5”
17.75”
1/2”  White 3Form Header
Illuminated with White LED
1/4” Clear FCO Acrylic w/ 
Translucent Vinyl
Aluminum Accent
Painted SW 7588 Show Stopper
Block Base & Reveal 
Painted SW 7068 
Grizzle Gray
1/4” FCO Aluminum 
Painted White
Copy Routed & Backed
with White Acrylic
Aluminum Tenant Panel 
Painted SW 7068
Grizzle Gray
Aluminum Cabinet 
Painted SW 7064 Passive 
Stencil Pattern
Painted T.B.D. Navy Blue 
& SW 9163 Tin Lizzie
6232 - 6326
6232 - 6326

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 7
PERSPECTIVE VIEW
SCALE: N.T.S.
SIMULATED NIGHT VIEW
SCALE: N.T.S.
EXT. 1 - PRIMARY MONUMENT

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 8
EXT. 2 - PROPERTY DIRECTIONALS

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 9
EXT. 2 - PROPERTY DIRECTIONALS (Message Schedule)

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 10
EXT. 2 - PROPERTY DIRECTIONALS (Message Schedule)
6244
6268
6314
6326
6232
6244
6302
6314
6232
6244
6256
6314
6302
6326
6244
6256
6268
6314
6232
6302
6314
6244
6256
6314
6268
6326
6314
6232
6244
6302
6256
EXIT
6232
6244
6256
6302
6314
EXIT
6244
EXIT
6244
6256
6314

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 11
EXT. 3 - TENANT ID
TENANT ID SIGN STANDARDS
All Tenant ID Signs shall be fabricated individual Reverse Pan Channel or Pan Channel 
Letters & Logos.  Internally illuminated with LED.  Mounted with the designated Sign 
Bands, Sign Band assignments are to be determined by the Landlord.  All designs, 
layouts and locations will need Landlord approval. 
SIGN SQUARE FOOTAGE CALCULATION
When Tenant ID consist of only individual Letters or Symbols, the
total square footage shall be calculated by a rectangle that encompasses each 
individual component as shown below. 
When Tenant ID separate Logo, Letters or Symbols, mulitiple
boxes may be used to calculate square footage as shown below.

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 12
REVERSE PAN CHANNEL LETTERS/LOGOS
Criteria
All Tenant ID Signs shall be approved by the Landlord & the City of 
Glendale.
Construction
Reverse Pan Channel Letters/Logos shall be constructed of 2.5” Metal 
Returns and Faces with Polycarbonate backs.  Signs must be mounted 1 
1/2” off of fascia with appropriate
spacers & anchors.
Colors & Finishes
Corporate Colors & Finishes are permitted with Landlord approval.
Illumination
Internal LED illumination, LED module quantities must provide proper 
illumination.
EXT. 3 - TENANT ID
TYPICAL SIDE SECTION
SCALE: N.T.S.

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 13
EXT. 3 - TENANT ID
FACE ILLUMINATED CHANNEL LETTERS/LOGOS
Criteria
All Tenant ID Signs shall be approved by the Landlord & the City 
of Glendale. 
Construction
Pan Channel Letters/Logos shall be constructed of
5” Metal Returns and Faces.
Faces with translucent acrylic or polycarbonate.
Signs must be mounted flush to fascia with appropriate anchors.
Colors & Finishes
Corporate Colors & Finishes are permitted with Landlord 
approval.
Illumination
Internal LED illumination, LED module quantities
must provide proper illumination.
TYPICAL SIDE SECTION
SCALE: N.T.S.
Existing Wall
Aluminum Return
Trim 
Cap
Anchor T.B.D.
in the Field
LED Module
12V Power Supply
Aluminum 
Back
Low 
Voltage Wire
Acrylic Face
Disconnect Switch
1/4ӯ Weep Hole 
with Light Shield
Power to 
Disconnect Switch 
Provided by 
Others

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 14
EXT. 3 - TENANT ID
TYPICAL SIDE SECTION
SCALE: N.T.S.
DUAL ILLUMINATED CHANNEL LETTERS/LOGOS
Criteria
All Tenant ID Signs shall be approved by the Landlord
& the City of Glendale. 
Construction
Pan Channel Letters/Logos shall be constructed of
3” Metal Returns and Faces with Polycarbonate backs.
Faces can have routed out areas backed with translucent
acrylic or polycarbonate. Signs must be mounted 1 1/2”
off of fascia with appropriate spacers & anchors.
Colors & Finishes
Corporate Colors & Finishes are permitted with
Landlord approval.
Illumination
Internal LED illumination, LED module quantities
must provide proper illumination.

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 15
EXT. 3 - TENANT ID
NON-ILLUMINATED REVERSE PAN CHANNEL LETTERS/LOGOS
Criteria
All Tenant ID Signs shall be approved by the Landlord
& the City of Glendale.
Construction
Reverse Pan Channel Letters/Logos shall be constructed of 3” Metal 
Returns.  Signs must be mounted flush to fascia with appropriate 
anchors.
Colors & Finishes
Corporate Colors & Finishes are permitted with Landlord approval.
TYPICAL SIDE SECTION
SCALE: N.T.S.

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 16
EXT. 3 - BUILDING 1 - TENANT ID
SIGN BANDS
E-2
E-1
E-2a
E-2b
5’ x 40’ = 200.0 SQ. FT.
5’ x 40’ = 200.0 SQ. FT.
5’ x 20’ = 100.0 SQ. FT.
5’ x 20’ = 100.0 SQ. FT.
E-3
5’ x 40’ = 200.0 SQ. FT.
N-1
5’ x 30’ = 150.0 SQ. FT.
S-1
5’ x 30’ = 150.0 SQ. FT.
EAST ELEVATION
SCALE: 1” = 40’-0”
WEST ELEVATION
SCALE: 1” = 40’-0”
NORTH ELEVATION
SCALE: 1/32” = 1’-0”
SOUTH ELEVATION
SCALE: 1/32” = 1’-0”
468’-0"
468’-0"
180'-0”
180'-0”
N-1
S-1
E-1
E-2
E-2a
E-2b
E-3

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 17
XXXX
EXT. 3 - BUILDING 2 - TENANT ID
SIGN BANDS
N-1
S-1
E-1
N-2
S-2
E-2
7’ x 40’ = 280.0 SQ. FT.
7’ x 40’ = 280.0 SQ. FT.
7’ x 50’ = 350.0 SQ. FT.
7’ x 40’ = 280.0 SQ. FT.
7’ x 40’ = 280.0 SQ. FT.
7’ x 50’ = 350.0 SQ. FT.
W-1
W-2
7’ x 50’ = 350.0 SQ. FT.
7’ x 50’ = 350.0 SQ. FT.
NORTH ELEVATION
SCALE: 1” = 75’-0”
SOUTH ELEVATION
SCALE: 1” = 75’-0”
EAST ELEVATION
SCALE: 1” = 40’-0”
WEST ELEVATION
SCALE: 1” = 40’-0”
370'-0”
370'-0”
832’-0”
832’-0”
E-1
E-2
W-2
W-1
N-1
S-1
N-2
S-2

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 18
EXT. 3 - BUILDING 3 - TENANT ID
SIGN BANDS
E-1
6’ x 40’ = 240.0 SQ. FT.
E-2
E-2a
E-2b
E-3
6’ x 40’ = 240.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
N-1
6’ x 30’ = 180.0 SQ. FT.
S-1
6’ x 360’ = 180.0 SQ. FT.
EAST ELEVATION
SCALE: 1” = 40’-0”
WEST ELEVATION
SCALE: 1” = 40’-0”
NORTH ELEVATION
SCALE: 1” = 40’-0”
SOUTH ELEVATION
SCALE: 1” = 40’-0”
468’-0"
468’-0"
280'-0”
280'-0”
E-1
E-3
S-1
N-1
E-2
E-2a
E-2b

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 19
220'-0”
220'-0”
EXT. 3 - BUILDING 4 - TENANT ID
SIGN BANDS
E-1
E-2
E-3
E-2a
E-3a
E-2b
E-3b
E-4
N-1
S-1
EAST ELEVATION
SCALE: 1” = 50’-0”
WEST ELEVATION
SCALE: 1” = 50’-0”
NORTH ELEVATION
SCALE: 1/32” = 1’-0”
SOUTH ELEVATION
SCALE: 1/32” = 1’-0”
692’-0”
692’-0”
6’ x 40’ = 240.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
6’ x 30’ = 180.0 SQ. FT.
6’ x 30’ = 180.0 SQ. FT.
E-1
E-4
N-1
E-2
E-3
E-2a
E-3a
E-2b
E-3b
S-1

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 20
EXT. 3 - BUILDING 5 - TENANT ID
SIGN BANDS
N-1
N-2
6’ x 40’ = 240.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
N-4
6’ x 40’ = 240.0 SQ. FT.
E-1
6’ x 30’ = 180.0 SQ. FT.
W-1
6’ x 30’ = 180.0 SQ. FT.
NORTH ELEVATION
SCALE: 1” = 60’-0”
SOUTH ELEVATION
SCALE: 1” = 60’-0”
EAST ELEVATION
SCALE: 1” = 40’-0”
WEST ELEVATION
SCALE: 1” = 40’-0”
180'-0”
180'-0”
780’-0”
780’-0”
N-3
N-2a
N-3a
N-2b
N-3b
6’ x 40’ = 240.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
N-1
N-4
E-1
N-2
N-3
N-2a
N-3a
N-2b
N-3b
W-1

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 21
EXT. 3 - BUILDING 6 - TENANT ID
SIGN BANDS
S-1
S-2
S-3
S-2a
S-3a
S-2b
S-3b
6’ x 40’ = 240.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
S-4
6’ x 40’ = 240.0 SQ. FT.
E-1
6’ x 30’ = 180.0 SQ. FT.
W-1
6’ x 30’ = 180.0 SQ. FT.
NORTH ELEVATION
SCALE: 1” = 60’-0”
SOUTH ELEVATION
SCALE: 1” = 60’-0”
EAST ELEVATION
SCALE: 1” = 40’-0”
WEST ELEVATION
SCALE: 1” = 40’-0”
210'-0”
210'-0”
780’-0”
780’-0”
E-1
W-1
S-1
S-4
S-2
S-3
S-2a
S-3a
S-2b
S-3b

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 22
280'-0”
280'-0”
SIGN BANDS
E-1
EAST ELEVATION
SCALE: 1” = 50’-0”
WEST ELEVATION
SCALE: 1” = 50’-0”
NORTH ELEVATION
SCALE: 1/32” = 1’-0”
SOUTH ELEVATION
SCALE: 1/32” = 1’-0”
692’-0”
692’-0”
6’ x 40’ = 240.0 SQ. FT.
EXT. 3 - BUILDING 7 - TENANT ID
E-2
E-2a
E-2b
E-3
6’ x 40’ = 240.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 20’ = 120.0 SQ. FT.
6’ x 40’ = 240.0 SQ. FT.
N-1
6’ x 30’ = 180.0 SQ. FT.
S-1
6’ x 360’ = 180.0 SQ. FT.
E-1
E-3
N-1
S-1
E-2
E-2a
E-2b

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 23
EXT. 4 - ADDRESS NUMBERS
ADDRESS NUMBERS
Construction
1/4” FCO Aluminum Numbers stud mounted flush to
fascia.
Colors & Finishes T.B.D.
6302
6314
6244
6326
6256
6232
6268
BLDG. 1
BLDG. 2
BLDG. 5
BLDG. 3
BLDG. 6
BLDG. 4
BLDG. 7
2’-0”
12”
EAST ELEVATION - BUILDING 1
SCALE: 1” = 40’-0”
SOUTH ELEVATION - BUILDING 2
SCALE: 1” = 40’-0”
NORTH ELEVATION - BUILDING 3
SCALE: 1” = 40’-0”
SOUTH ELEVATION - BUILDING 4
SCALE: 1” = 40’-0”
NORTH ELEVATION - BUILDING 5
SCALE: 1” = 40’-0”
WEST ELEVATION - BUILDING 6
SCALE: 1” = 40’-0”
NORTH ELEVATION - BUILDING 7
SCALE: 1” = 40’-0”
QTY. 2
QTY. 2
QTY. 3
QTY. 2
QTY. 2
QTY. 3
QTY. 2
BLDG. 1
BLDG. 4
BLDG. 6
BLDG. 5
BLDG. 2
BLDG. 3
BLDG. 7

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 24
EXT. 5 - BAY DOOR IDENTIFICATION
NON-ILLUMINATED PANEL SIGN
Construction
1/8” ACM panel sign painted a contrasting color 
with vinyl numbers.  Mounted flush above bay door.
All signs require Landlord approval as part of the 
individual signage package.
Fonts to be consistant throughout, using Gotham 
Medium for Back of House Signage.
Gotham Condensed Medium 
ABCDEFGHIJKLMNOPQR 
STUVWXYZ1234567890
BACK OF HOUSE SIGNS
SCALE: 1” = 1’-0”
SAMPLE ELEVATION
SCALE: 3/16” = 1’-0”
1’-0”
1’-6”
3’-0”
2’-0”
2’-0”
A-101
A-101
A-102

COMPREHENSIVE SIGN PLAN
10.30.2024
pg. 25
EXT. 6 - WINDOW GRAPHICS
100
TENANT NAME
MONDAY - FRIDAY
8:00AM - 5:00PM
SATURDAY & SUNDAY
8:00AM - 5:00PM
TYPICAL WINDOW VINYL
SCALE: 1 1/2” = 1’-0”
SAMPLE ELEVATION
SCALE: N.T.S.
Shall not exceed 25% of front glass area.
Recommended designs should be subtle and
sophisticated.  White or Frosted Vinyl is recommended.
If using color, it should be muted and a transparent of
a minimum of 50%.
• Suite Entry Graphics may NOT be:
• Prefabricated “off the shelf” neon elements.
• Painted seasonal or thematic in nature.
• “Going out of Business” in any medium.
• Solid Black-Out Films of any kind or color.
• There shall be no sandwich (A-Frames) or freestanding
   signs permitted in the common areas including, but not
   limited to sidewalks, driveways, landscaping, parking
   stalls and building aprons.
• There shall be no signs, banners, pennants, balloons or
   window painting permitted on or in front of bay doors
   or any windows.
Lessee vinyl suite numbers is to be provided by the Lessor.
Suite Numbers shall be located directly above entrance door
on the exterior of the glass.  Number to be 6” tall and
displayed in the Gotham Medium Font.
Service information shall consist of Business Name, Hours
of Operation, Services Provided, Payment Options, Prohibited
Elements, etc..
Information shall be located adjacent to each entry, to be
applied vinyl on the exterior of the glass.  Fonts for identity
shall be allowed as tenants graphic standards.
Information areas shall utilize Gotham Medium, sizes and
layout standards as shown.  Subject to Landlord/Developer
approval.
Tenant is permitted one (1) information copy area at the
entry of its store.
Fonts to be consistant throughout, using Gotham Medium.
Gotham Medium ABCDEFGHIJKLMNOPQR
STUVWXYZ1234567890
WINDOW GRAPHICS