Site Sign Billboards Text Amendment Proposal

City of Glendale — Regular Meeting (2025-06-26)

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35.4.309 Permitted Signs by Use 
Table 4.300-1: Site Signs 
For the purposes of this code, a Site Sign shall refer to any permanent sign that is not affixed to a building and is 
commonly used to advertise a business or service.  
Permitted Zoning Districts 
Permitted Type of 
Uses 
Special Requirements & Section 
References 
Billboard, 
Static 
M-1 and M-2 
All permitted uses 
See Section 35.4.310.A for specific sign 
standards. 
Loop 101 & 303 
Billboard, 
Digital  
(Electronic) 
M-1 and M-2, or Approved 
PAD 
All permitted uses 
See Section 35.4.310.B for specific sign 
standards. 
Loop 101& 303 
Directional 
R-3, R-4, R-5, R-O; and 
C-O, G-O PR, SC, C-1, C-2, C-
3, B-P, M-1, M-2 
Multiple Residence 
uses; 
All permitted non-
residential uses 
See Section 35.4.310.C for specific sign 
standards. 
Excludes single-family residential parcels. 
Directory 
All districts 
All permitted uses 
See Section 35.4.310.D for specific sign 
standards. 
Excludes single-family residential 
development option. 
Drive-Up / 
Drive-
Through 
C-O, G-O, PR, C-1, C-2, C-3 
All permitted drive-up 
/ drive through uses 
only 
See Section 35.4.310.E for specific sign 
standards. 
Electronic 
Reader Panel 
R-3, R-4, R-5, R-O; and 
C-O, G-O PR, C-1, C-2, C-3, 
B-P, M-1, M-2 
Multiple Residence 
uses; 
All permitted non-
residential uses 
See Section 35.4.310.F for specific sign 
standards. 
Excludes single-family residential 
development and parcels. 
Excludes individual users / tenants in all 
Multiple Residence development. 
Entry Wall 
Monument 
All districts 
All permitted uses 
See Section 35.4.310.G for specific sign 
standards. 
Excludes individual single-family parcels. 
Permitted in single-family residential 
communities / subdivisions 
Freestanding 
Monument 
All districts 
All permitted uses 
See Section 35.4.310.H for specific sign 
standards. 
Excludes individual single-family parcels. 
Permitted in single-family residential 
communities / subdivisions 
Pylon 
R-5; and 
C-O, G-O, C-1, C-2, C-3, B-P, 
M-1, M-2 
Multiple Residence 
uses; 
All permitted non-
residential uses 
See Section 35.4.310.I for specific sign 
standards. 
Proximity to Loop 101, Loop 303, 
Northern Parkway, or Grand Avenue

35.4.310 Site Signs 
This Section is comprised of permitted Site Signs and their respective regulations. Signs 
not appearing in this Section shall be considered prohibited. 
A. Billboards, Static 
1. Permit required. 
2. Static Billboards shall be prohibited in the designated Loop 101 Scenic Corridor. 
a. No static billboard shall be erected within six hundred sixty (660) feet of the planned or 
existing freeway, expressway, parkway, right-of-way, or planned corridor, as officially 
designated by the Arizona Department of Transportation or the City of Glendale. 
3. No new static billboards may be constructed within the city unless the person desiring to 
construct such a billboard submits evidence to the City that the person has removed an 
existing static billboard from within the municipal limits of the City of Glendale. If evidence 
is submitted that a static billboard has been removed after the effective date of this 
ordinance, the City shall issue building and sign permits for one (1) new static billboard not 
to exceed the area of the sign which was removed or three hundred (300) square feet, 
whichever is less. However, if a person submits evidence that in excess of three hundred 
(300) square feet of static billboard area has been removed, by the removal of four (4) or 
more static billboards with an area of seventy-five (75) square feet or less, the City shall 
issue building permits for one (1) new static billboard with a maximum area of three 
hundred (300) square feet. Any new static billboard shall be erected, constructed, or 
placed within six (6) months after removal of the billboard(s) it is replacing. 
4. All static billboards erected, placed, or altered within the city shall comply with the 
following requirements: 
a. The space between the newly erected, placed, constructed, or altered billboard and any 
existing billboard shall not be less than six hundred (600) feet. 
b. All billboards shall have landscaping around the base at a rate of fifteen (15) square feet 
per linear foot of sign. 
c. Off-site improvements or appropriate financial assurance as approved by the City shall 
be required along any abutting street for the full frontage of the property where the 
billboard is to be located. 
d. No part of such sign structures shall be erected closer to a street than the front line of 
the nearest building which is within one hundred (100) feet of the sign and which fronts on 
that street; provided, however, that when a sign is erected between two (2) buildings which

both front on the same street and which are both within one hundred (100) feet of the sign, 
then the sign shall not be erected closer to that street than a line drawn from the nearest 
front corner of each building. 
e. If no building is located within one hundred (100) feet of the off-premise sign billboard, 
the sign structure shall be set back in accordance with the setback requirements of the 
zoning district in which located, but shall not be less than ten (10) feet behind a front 
property line. 
f. Notwithstanding any other provision in this section, no billboards shall be erected, 
placed, constructed, or altered within the city which have an area exceeding three hundred 
(300) square feet or a height exceeding twenty-five (25) feet. 
g. The billboard's structure, not including the sign copy, shall be compatible with the color, 
reflectivity, and other qualities of its surrounding environment. 
h. No billboard shall have more than one (1) support column. 
i. Access ladders to maintenance platforms shall be constructed or maintained in such a 
position as not to project beyond a visual envelope established by structural elements or 
projections of the sign face and trim to the ground as viewed from a place parallel to the 
face of the sign. 
j. Other than support columns, maintenance walkways, embellishments, ends, cross 
bracings, tops or bottoms, parallel or v-shaped signs, no back braces, torque arms, 
stringers, panel attachments, or similar structural elements or accessories shall be 
exposed. If such elements or accessories are not covered by a sign face, screening of such 
elements or accessories shall be colored similarly to the remaining portions of the sign 
back. 
 
B. Billboards, Digital (Electronic) 
1. Permit required. 
2. Billboards shall be prohibited in the designated Loop 101 Scenic Corridor. 
3. Placing a Digital Billboard Sign requires that the zoning of the lot on which the Digital 
Billboard Sign is located must be Planned Area Development (PAD).   
4. All Digital Billboards erected, placed, or altered within the city shall comply with the 
following requirements:

a. Placing a Digital Billboard Sign requires the approved Planned Area Development (PAD) 
to be located in Township 2 North, Range 1 East, Gila and Salt River Base and Meridian, 
Township 2 North, Range 2 West, Gila and Salt River Base and Meridian, or Township 3 
North, Range 2 West, Gila and Salt River Base and Meridian, and to have a minimum of: 
i. 
one thousand (1,000) feet of lineal frontage adjacent to Loop 101 (Agua Fria 
Freeway) or to have a minimum of one thousand (1,000) feet of lineal frontage 
adjacent to Loop 303 (Estrella Freeway), or 
ii. 
regardless of lineal frontage, any PAD adjacent to the Loop 303 that was approved 
prior to December 31, 2023, is allowed a minimum of one Digital Billboard Sign per 
approved PAD. The placement of any additional billboards beyond this minimum 
shall be in compliance with all other applicable regulations and standards of this 
code. 
iii. 
Planned Area Developments approved within the boundaries of an existing 
approved Planned Area Development shall not be granted additional billboards, 
beyond the maximum number allowed by this ordinance within the original 
approved Planned Area Development. 
b. The Digital Billboard Sign must be located within three hundred (300) feet of the freeway 
right-of-way. 
c. There shall be a minimum distance of one thousand seven hundred sixty (1,760) feet 
between all Digital Billboard Signs on any single Planned Area Development. 
d. All Digital Billboard Signs must be set back a minimum of three hundred thirty (330) feet 
from the property line of any adjacent property not a part of the same approved Planned 
Area Development having frontage on Loop 101 (Agua Fria Freeway) or Loop 303 (Estrella 
Freeway). This set back is not applicable to the property line which is adjacent to the 
freeway right-of-way. Any PAD adjacent to the Loop 303 that was approved prior to 
December 31, 2023, and has less than six hundred and sixty (660) feet of lineal freeway 
frontage, may request relief from this requirement through the Administrative Review 
process.  
e. Maximum sign height, including any supporting structures, for a Digital Billboard Sign 
must be no more than sixty (60) feet. 
f. Maximum Digital Billboard Sign width must be no more than fifty (50) feet. 
g. Maximum Digital Billboard Sign area must not exceed six hundred seventy-five (675) 
square feet.

h. The message or image of the Digital Billboard Sign may be static or change at specific or 
programmed time intervals. The change in message or images shall occur no more 
frequently than once every eight (8) seconds and shall not have fade or dissolve transitions, 
or full animation or video, or similar subtle transitions or frame effects that have the 
appearance of moving text or images. A default black display shall be required in the event 
of malfunction. 
i. Message sequencing, the use of multiple Digital Billboards in a row to convey a message, 
shall be prohibited. 
j. Advertisements shall be limited to single frames. 
k. Provisions in this section supplement and do not supersede provisions of any PAD in 
existence before the effective date of this ordinance. 
l. Design Review approval is required to allow any Digital Billboard Sign. 
m. No Digital Billboard shall be located within one thousand (1000) feet of any single 
residence zoning district including RR-90, RR-45, SR-30, SR-17, SR-12, R1-10, R1- 8, R1-7, 
R1-6, R1-4, R-2, R-3, or property within unincorporated Maricopa County for which a plat 
was filed and recorded prior to January 1, 2000. 
n. One Digital Billboard is permitted as a prelude to other developments in a PAD. All 
additional Digital Billboard Signs shall be integrated into the PAD and have a relationship to 
the development, including common design elements such as styles and materials, and a 
functional relationship to the structures, parking, and open spaces in the development. 
The height, location, materials, color, texture, setbacks, and mass of the additional Digital 
Billboard Signs must be appropriate to the development, the neighborhood, and the 
community. The architectural character of the proposed additional Digital Billboard Sign 
shall be in harmony with, and compatible to, structures in the neighboring environment 
and the architectural character desired for the city, avoiding excessive variety or 
monotonous repetition. All additional Digital Billboard Signs shall be reviewed only as part 
of the review of the Master Development Plan of the property and integrated with 
surrounding buildings and landscaping. Additional Digital Billboard Signs will be permitted 
only as part of a comprehensive sign package for the entire PAD which includes common 
design elements. Digital Billboards must be fully integrated into this comprehensive sign 
package. 
o. Digital Billboard Sign illumination must be extinguished between 11:00 p.m. and sunrise. 
The only exception to this will be for amber alerts and other governmental emergencies.

p. All illuminated Digital Billboard Signs shall have unlimited daytime surface luminosity 
and shall be limited to 310 foot-candles during nighttime hours. 
q. All Digital Billboard Signs shall provide for automatic dimming based upon ambient 
lighting conditions, including evening and overcast weather. 
r. It shall be unlawful for any Digital Billboard Sign to have an illuminance greater than 1.0 
foot candle at the property line of any adjacent property. 
s. Any approved Digital Billboard Sign shall adhere to new safety requirements if conclusive 
research findings develop. 
t. Only one Digital Billboard Sign shall be erected prior to the first phase of development on 
a PAD. 
u. All Digital Billboard Signs shall receive all required licenses prior to approval.