Vision 2 PAD Booklet

City of Glendale — Regular Meeting (2022-05-26)

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Vision 2 
 
 
 
Planned Area Development Narrative 
99th Avenue & Glendale Avenue 
Glendale, AZ 
 
 
1st Submittal 
April 18, 2022 
2nd Submittal 
April 21, 2022 
3rd submittal  
May 16, 2022 
Final Submittal

Vision 2 
Planned Area Development 
Project Narrative 
1 
 
 
 
 
Vision 2 
Project Team 
 
 
Developer: 
EMRLAND LLLP, c/o Ron Rovey 
Ferrantino Enterprises AZ LLC, c/o Michael Ferrantino 
 
Development Consultant: 
Wendell Pickett 
Greey |Pickett 
7144 East Stetson Drive Suite 205 
Scottsdale, AZ 85251 
480.609.0009 
 
City Liaison: 
Tabitha Perry 
Special Projects Executive Officer  
City of Glendale

Vision 2 
Planned Area Development 
Project Narrative 
2 
 
 
Table of Contents 
 
 
1. Purpose and Intent  
2. Site Description  
3. The Master Plan 
4. General Plan Element 
5. Land Use and Performance Standards  
6. Development Standards  
7. Architectural Design 
Site Design  
Building Design  
Building Materials  
Color Palette  
 
8. Landscape Design 
9. Signage 
 
Residential Signage  
Commercial Signage  
Retail Signage  
Freeway Signage  
10. Circulation  
11. Drainage  
12. Utilities  
13. Administrative Processes 
 
Appendix

Vision 2 
Planned Area Development 
Project Narrative 
3 
 
 
 
1. 
Purpose and Intent 
 
a. Statement of Intent 
 
i. 
Vision 2 is envisioned as a high-quality master planned development, providing the 
foundation for high intensity, pedestrian active, mixed-use/urban developments, 
located in close proximity to the City’s Sports and Entertainment District. The Vision 
2 Planned Area Development will identify areas of development for commercial 
office, retail, and residential land uses. Additionally, this Planned Area Development 
will establish development standards and design standards necessary to foster high-
quality development and maximize potential for both private and public sectors.  
 
b. Guiding Principles 
 
i. 
Think Big and Small: Vision 2 will create a unique sense of place that people want to 
visit, work, shop and live. From large scale office or residential developments, to 
smaller ’live-work’ opportunities providing space for small businesses or other 
people that wish to live in the West Valley’s premier mixed-use development. 
 
ii. Welcoming and Safe: All development in Vision 2 will be designed with walkability, 
bikeability and safety in mind. Developments will embrace the pedestrian realm, and 
create a safe, comfortable experience for pedestrians, bicyclists and others that will 
call Vision 2 home. 
 
i. 
Continued Engagement: The development partners of Vision 2 will continually work 
with stakeholders and community members throughout the development process. 
Utilizing input from all stakeholders as well as the guidelines established by this 
document, Vision 2 will be a model for future large-scale development project

Vision 2 
Planned Area Development 
Project Narrative 
4 
 
2. 
Site Description 
 
a. Site, Location and Acreage 
 
The property is currently undeveloped, with minor agricultural operations and structures. The 
site consists of approximately 196 gross acres.  The subject site is bounded by Glendale Avenue 
on the North, Loop 101 (Agua Fria Freeway) on the East, Maryland Avenue/Ballpark Boulevard 
on the South, and New River on the west. The City of Phoenix is directly South (1/2 mile) of the 
site beyond Bethany Home Road and the City of Peoria is directly North (1 mile) of Northern 
Avenue.  This means that Vision 2 acts as the Central gateway to the City of Glendale, which 
allows it to attract residents from other cities into the retail services and entertainment venues 
of this master plan.  
 
The site provides excellent regional access due to its strategic location just West of Loop 101 
and 1 mile South of the future Northern Parkway alignment.  The property is at the hub of a 
regional transportation network with major arterial streets and freeways and the potential 
future light rail lines.  The property is accessed from Glendale Avenue, 99th Avenue from 
Ballpark Blvd.   
 
b. Topography and Natural Features 
 
The existing property topography is relatively flat with a slight slope from the northeast to 
southwest and with no natural features.  The property has several small irrigation ditches and 
dirt roads within and surrounding the overall property that are currently serving the current 
farming operations on the property.  These irrigation ditches and farm roads will be removed at 
the time of development for that particular phase. 
 
Aerial 
Vicinity

Vision 2 
Planned Area Development 
Project Narrative 
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3. 
Master Plan

Vision 2 
Planned Area Development 
Project Narrative 
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Vision 2 
Planned Area Development 
Project Narrative 
7 
 
4. 
General Plan Element 
 
a. Land Use Designation: The area contained within the Vision 2 Planned Area Development 
has a General Plan Land Use Designation of Business Park (“BP”). The BP designation is 
intended to encourage large-scale development with enhanced amenities, with 
perpetuation of mixed-use activities within the designation. 
 
b. General Plan Goals and Policies 
 
i. 
Policy LU-4.1: “The City should support and facilitate the creation of mixed-use 
projects that locate housing, employment, retail, entertainment, and services in 
condensed areas to support walkability and reduce vehicle trips.” 
 
       The intent and guiding principles of Vision 2 are consistent with this land use policy, 
as stated in the General Plan. Vision 2 will create a high-quality, mixed-use 
development that will provide opportunities and services within a condensed area, 
as envisioned by this policy. 
 
ii. 
Policy HE-5.1: “The City should attract corporate / institutional employment 
development proximate to quality housing.” 
 
Vision 2 will help to further this General Plan goal, as it will incorporate both 
employment and residential uses within its boundary. Vision 2 will be an 
employment hub for Glendale and the West Valley, while also incorporating 
high-quality housing options for residents. 
 
iii. 
Policy UD-2.6: “The City shall foster development of an attractive urban 
character along Glendale’s commercial corridors and districts, which 
accommodates pedestrians.” 
 
The goals of the Vision 2 Planned Area Development directly align with this 
General Plan policy. Vision 2 will foster a walkable, urban environment that 
utilizes high-quality design and amenities to create a unique sense of place. 
 
General Plan Property Vicinity

Vision 2 
Planned Area Development 
Project Narrative 
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5. 
Land Use and Performance Standards 
 
Vision 2 PAD is a planned, unique, urban-style mixed-use development that will provide 
opportunities for various land uses through common and compatible design features.  The 
development plan includes employment, office space for all types of tenants with particular 
emphasis on attracting corporate headquarters including:   
• 
“Class A” office users 
• 
Regional operation centers  
• 
Communications  
• 
Biological/energy/healthcare 
• 
Medical services  
• 
Professional occupations 
• 
Insurance companies 
• 
Financial 
• 
Research and development 
• 
Investment brokers 
• 
Real estate  
• 
Medical offices  
• 
Pedestrian-oriented commercial  
• 
Office/showroom  
• 
Hotel uses  
• 
A spectrum of local, community and regional retail shopping 
• 
Restaurants, theaters  
• 
Entertainment venues 
• 
High density residential  
• 
Cultural Facility 
• 
Drive through as part of a mixed-use building with a Conditional Use Permit  
A project of this scope and magnitude may develop out over a long period of time.  This 
document will guide the various phases as they occur and the infrastructure will create the 
backbone framework for the master plan uses.  This build-out period will also require the Vision 
2 property to accommodate existing interim uses on the property as permitted and allow for 
income generating new uses to maintain the cohesiveness of the master plan until the full vision 
can be realized.  
The overall project concept is to create a high-energy urban-style mixed-use development 
revolving around a broad spectrum of employment and service opportunities.  Virtually all of the 
contemplated components of the proposed project are currently under-served in this western 
area of the City.  The proposed development standards for office, support retail, hotel, housing 
and parking components along the main internal spine street will comfortably provide shade to 
pedestrians through building placement, design, shade awnings and trellises and linked open 
spaces. The overall project will be tied together by an internal roadway system which will 
provide attractive streetscapes.

Vision 2 
Planned Area Development 
Project Narrative 
9 
 
 
 
The various complementary uses and buildings throughout Vision 2 are proposed to be unified 
through the use of thematic architectural features, colors, building materials, common area 
elements, and signage and still allow each building element to be distinctive.  The main 
entrances to the project will have an arrival experience to make the project inviting.  A hierarchy 
of generously landscaped and shaded human scale walkways, some with decorative surfaces, 
will link the buildings and uses together to create pleasant and comfortable connections from 
one environment (such as retail or urban living units) to another (such as corporate offices or 
commerce uses). Such pedestrian walkways will include tree shading, seating, enhanced 
landscaping, flower planters and architectural focal points.  Signage and monumentation (both 
internal and at the perimeters) will complement the land plan and architectural character.

Vision 2 
Planned Area Development 
Project Narrative 
10 
 
Land Use and Performance Standards 
 
 
Area 
Use 
Net Acres 
FAR 
Non Res % 
Potential 
  
  
  
  
  
Non Res % sf 
A 
MF 
15.5 
  
  
  
B 
MU 
24.1 
1.0 
75% 
787,347 
C 
CMU 
7.8 
2.0 
100% 
679,536 
D 
CMU 
9.7 
1.7 
100% 
718,304 
E 
CMU 
11.4 
1.7 
100% 
844,193 
F 
CMU 
11.1 
2.0 
100% 
967,032 
G 
CMU 
5.9 
3.0 
100% 
771,012 
H 
CMU 
5.8 
3.0 
100% 
757,944 
I 
CMU 
5.6 
2.0 
80% 
390,298 
J 
CMU 
4.0 
3.0 
60% 
313,632 
K 
CMU 
4.0 
3.0 
60% 
313,632 
L 
CMU 
4.7 
3.0 
60% 
368,518 
M 
CMU 
4.7 
3.0 
60% 
368,518 
N 
MF 
16.6 
  
  
  
O 
MF 
30.5 
  
  
  
Total 
  
161.4 
  
  
7,279,965 
 
Land Use Plan

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Planned Area Development 
Project Narrative 
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* Areas A, N & O Required to contain a Park

Vision 2 
Planned Area Development 
Project Narrative 
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 Prohibited Land Uses 
 
The following land uses with general description will be prohibited within the entire development area: 
 
• 
Tattoo Parlors  
• 
Adult Businesses and Sexually Oriented Businesses  
• 
Medical Marijuana Facility-All components of the genus cannabis  
• 
Community Corrections Facilities  
• 
Thrift Stores and Donation Centers 
• 
Pawn Shops 
• 
Recreational Vehicle Storage Facilities  
• 
Self-Storages 
• 
Automotive and Recreational Vehicle Rentals and Sales 
• 
Warehousing and Distribution-Logistics and distribution facilities for bulk shipping of goods; 
facilities that use special machinery, chemicals, or material such as food producers and 
machinery manufacturers.     
• 
Automobile, Boat, Motorcycle, and Recreational Vehicle Dealerships 
• 
Vehicle Repair, Minor and Major 
• 
Assisted Assistant, Memory, & Congregate Care Facilities; to include Nursing Home 
o Excluding- Active Adult Retirement Community-A housing development that that is 
designed for and restricted to occupancy by households having at least one member 
who is 55 years of age or older. Active adult retirement housing includes at least 5 of the 
following related facilities or services for residents: security entrance, clubhouse with 
wellness and/or fitness facility, computer resources, and central meeting areas within a 
multifamily development. 
• 
Deferred Presentation Company (PayDay Loan)-Business that makes transactions pursuant to a 
written agreement 
• 
Plant Nursery (Wholesale)-Facility where live plants are grown or propagated for sale to retail 
operations  
• 
 Recycling Center and Land Fills  
• 
Homeless Shelter Care Facility- A facility that provides free lodging and one or more of the 
following supportive services for indigent individuals and/or families with no regular home or 
residential address, on a non-profit basis. Supportive services include but are not limited to 
provision of meals; assistance in obtaining permanent housing; medical counseling, treatment, 
and/or supervision; psychological counseling, treatment, and/or supervision; assistance in 
recuperating from the effects of, or refraining from, the use of drugs and/or alcohol; nutritional 
counseling; employment counseling; job training and placement; and childcare. 
• 
Children’s Residential Care Facility-Short and long-term care including lodging, meals, and 
counseling to children.  
• 
Data Centers- Facilities that typically house rows and rows of computer servers, massive 
amounts of cabling, telecommunications equipment and have very few employees. 
• 
Correctional Jail or Prison Facilities-A publicly or privately owned building(s), and all accessory 
uses and structures, used to confine, house, and supervise persons held in lawful custody 
including those who are serving terms of imprisonment for violations of criminal laws or who 
are awaiting trial for alleged violations of criminal laws. 
• 
Funeral Homes/Cremation Facilities 
• 
Gas Stations

Vision 2 
Planned Area Development 
Project Narrative 
13 
 
• 
Dwelling-Single-Family Detached, Single or Duplex for Rent Community 
• 
All land uses permitted in the City’s Light Industrial (M-1) and Heavy Industrial (M-2) zoning 
districts., unless otherwise permitted within the PAD.  
 
6. 
Development Standards 
 
Parcel 
Preferred Uses 
Allowable Uses 
Minimum 
Minimum 
  
  
  
Building 
OS/Rec 
  
  
  
Stories/Height 
Plaza 
A 
Very High Density 
Residential 
MDR, HDR, Office, 
Employment 
4/55' 
15% 
B 
Mixed Use 
HDR, Commercial, Office, 
Employment 
Non 
Residential-  
2 Story  
HDR-4 Story 
10% 
C 
Mixed Use 
HDR, Commercial, Office, 
Employment 
4/55' 
10% 
D 
Mixed Use 
Commercial, Office, 
Employment 
3 Story  
10% 
E 
Mixed Use 
Commercial, Office, 
Employment 
3 Story  
10% 
F 
Mixed Use 
Commercial, Office, 
Employment 
3 Story 
10% 
G 
Mixed Use 
HDR, Commercial, Office, 
Employment 
5 Story 
10% 
H 
Mixed Use 
HDR, Commercial, Office, 
Employment 
5 Story  
10% 
I 
Mixed Use 
HDR, Commercial, Office, 
Employment 
4 Story  
10% 
J 
Mixed Use 
HDR, Commercial, Office, 
Employment 
5 Story  
10% 
K 
Mixed Use 
HDR, Commercial, Office, 
Employment 
5 Story  
10% 
L 
Mixed Use 
HDR, Commercial, Office, 
Employment 
5 Story  
10% 
M 
Mixed Use 
HDR, Commercial, Office, 
Employment 
5 Story  
10% 
N 
Very High Density 
Residential 
MDR, HDR, Office, 
Employment 
4/55' 
15% 
O 
 High Density 
Residential 
MDR, HDR 
4/55' 
15% 
 
Mixed-use development is defined to be a mixed-use development consisting of one or more mixed-use 
buildings or a combination of single and mixed-use buildings in a pedestrian-oriented environment

Vision 2 
Planned Area Development 
Project Narrative 
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7. 
Architectural Design 
 
Vision 2 shall be designed with 4-sided architecture so that it will offer pleasing views and vistas 
not only for tenants and owners within the project but for potential owners and customers on 
the Freeway and arterial streets.  Street level of all buildings will be developed to consider the 
pedestrian experience and vitality of the project.  The grading and landscaping will aid in 
transitioning uses from the buildings into the pedestrian experience. The Design functions have 
been created to develop this relationship between the project’s urban environment and the 
internal pedestrian environment.   
 
It’s very important that the design and layout of the project creates a comfortable and user- 
friendly environment.  In our sun driven climate, designing shade elements plays a key role, 
either with positioning of the buildings themselves, canopy extensions or strategically located 
vegetation.  The result is to use design creativity to make this urban oasis thrive.  This project 
will promote the creation of public and semi-public spaces at both large and small scale that will 
encourage a sense of community and promote the Urban Oasis.  During the evening, well-
illuminated and secure areas will also help promote this sense of community.  
 
Vision 2 will also promote diversity and stratification in its architectural styles as a means to 
push visual interest across the project.  Creating a pedestrian scale and interest at ground level 
is likewise important for the success of this project.  Adding the human perspective create a 
synergy at street level where car, pedestrian and shopping all converge in a visually stimulating 
environment.  Landscaping, awnings/canopies, outdoor patios, help in this endeavor. 
  
Vision 2 will strive to create its own unique neighborhood with a dense and dramatic type of 
development, organized around varying building sizes, articulations and dramatic choices in 
building materials all of which will set Vision 2 distinctively apart from other developments.    
 
The provisions of this section seek to create a foundation for design that will ensure 
development of an attractive, high-quality mixture of architectural styles.  Buildings will feature 
creative applications of materials, colors and textures.  The design of each building within the 
overall development will be complementary so as to create a harmonious blend of styles.  This 
will be accomplished through the use of compatible materials and colors while creating a strong 
individual design identity consistent with each building’s individual use and purpose.  The design 
guidelines and standards proposed herein are intended to provide guidelines to reflect the 
desired character for the overall project.

Vision 2 
Planned Area Development 
Project Narrative 
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Vision 2 
Planned Area Development 
Project Narrative 
16 
 
Building Design/Articulation  
 
The visual impact of a building depends not only on its size, but also on the relationship between 
its height, length, and width including such features as prominent entries, windows, color and 
materials. Articulation of the façade on all four building sides is required.  The maximum linear 
building length without any articulation will be 50-feet.    
 
Building wall articulation shall be required on buildings with appropriate details and elements to 
recognize the pedestrian scale environment and a sense of place.  A minimum of 6 of the below 
acceptable modes of articulation shall be include per building facade:    
 
• 
Changes in the horizontal wall plane (1 foot minimum). 
• 
Changes in the vertical wall plane (2 foot minimum). 
• 
Variation in the roof lines and form. 
• 
Introduction of significant signage elements. 
• 
Use of balconies. 
• 
Use of ground level arcaded and covered areas. 
• 
Use of protected and recessed entries. 
• 
Use of vertical elements on or in front of expansive blank walls (2 foot minimum). 
• 
Use of pronounced wall plane offsets and projects. 
• 
Use of vertical accents and focal points. 
• 
Change in use of materials or color to provide a clear distinction between roof, body and 
base of a building. 
• 
Variation in storefront windows and material differentiation. 
• 
Changes in predominant material use. 
• 
Other form of building façade articulation as approved by Planning Division. 
 
Mid Rise hotel buildings shall be designed to incorporate enhanced architectural facades.  Hotel 
Building articulation shall use a minimum of 6 acceptable modes of articulation from the above 
list.   
 
Roofs 
 
Any pitched roof structure shall use concrete tiles or “pre-finished” metal roofing or other 
acceptable material as approved by Planning Division.  Flat roofs shall be non-reflective material 
(minimum SRI of 78 for non-occupiable roof patios).  
 
Variation in roof lines, architectural elements, change in materials, parapets and/or other 
significant roof or canopy form, or other form of architectural treatment as approved by the 
Planning Division is encouraged to reduce the scale of buildings. Roof size, shape, material, color 
and slope should be coordinated with the scale and theme of the building.  Parapets will be used 
for concealing flat roof.   Three-dimensional cornice treatment (where appropriate) or other 
similar detail that enhance the building architecture is encouraged.    
 
All roof mounted mechanical, elevator equipment and satellite dishes will be screened from the 
public right-of-way view. 
 
Building Entrances

Vision 2 
Planned Area Development 
Project Narrative 
17 
 
 
All buildings shall have clearly defined entrance(s) incorporating a minimum of 3 elements: 
 
• 
Arches 
• 
Overhangs 
• 
Canopies or porticos 
• 
Recesses/projections 
• 
Peaked roof forms 
• 
Signage 
• 
Entrances framed by outdoor pedestrian features or enhanced landscaping 
• 
Architectural features such as tile work and moldings integrated into the building 
structure to frame the entryway 
 
Building Materials  
 
There will be a mix of architectural materials throughout the project. Modern sophisticated 
office buildings may be developed next to more rustic and urban buildings.  
 
Approved exterior wall materials include the following list, unless otherwise approved by the 
Planning Division.  The minimum of 3 building materials below are required. 
 
• 
Common clay brick 
• 
Granite 
• 
Marble, or other natural stone 
• 
Tile cladding 
• 
Concrete masonry unit (provided that surfaces are integrally colored, painted, stained or 
have attractive exposed aggregate which must be approved as to color and texture) 
• 
Architectural metal 
• 
Stucco or plaster (synthetic systems simulating stucco or plaster are permitted) 
• 
Concrete, pre-cast or poured in place 
• 
Glass 
• 
Metal panels and/or trim 
• 
Metal and composite panels 
• 
Metals (polished and rusted) 
• 
Perforated metals and meshes 
• 
Masonry 
• 
Green-Screen or Green walls including trellises to reduce excessive radiant heat in 
pedestrian areas. 
 
Colors 
 
Vision 2’s colors will be sophisticated with natural gray, beige and off-white tones and have 
distinct variation from building-to-building.  
 
A minimum of three different colors on materials are required per elevation. 
Vision 2 will take on a contemporary design theme. Buildings will incorporate metals, glass, 
block and some stucco. Stucco shall be used sparingly as a background material. Bright colors

Vision 2 
Planned Area Development 
Project Narrative 
18 
 
and materials will be limited to accents, plaza furnishings and signage. Raw material colors 
exhibited through steel, glass and aluminum should take precedence.  
 
Arcade 
 
Minimum 9-foot clearance, from the building’s face and a minimum 8-foot vertical clearance 
above grade. 
 
Awnings/Canopies 
 
Awnings and canopies that suspend over sidewalks will be anchored to an architectural element 
(i.e. a building) and will be incorporated into the architectural design.  Horizontal projected 
shade awnings/canopies will be mounted a minimum of 8-feet above grade to a maximum of 
15-feet above grade.  Awnings (exterior windows shade/design features) can be utilized at every 
level. 
 
Balconies 
 
(2nd Floor & up) are allowed to encroach into the building setbacks, provided all City adopted 
codes are met. 
 
Paving/ Materials/Design 
 
Pedestrian crossing areas shall have different colors, textures or material used to define these 
areas.  Use one of the following methods: 
 
• 
Stamped concrete 
• 
Interlocking concrete pavers 
• 
Stained concrete 
• 
Integral colored concrete. 
• 
Or other acceptable method as approved by the Planning Division. 
• 
All nonstandard materials used within public right-of-way will be maintained by the 
developer via an approved Developer Maintenance Agreement with the City.  All 
materials within the Pedestrian crossing shall meet ADA requirements and may not 
create a significant noise issue with vehicle traffic.

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Planned Area Development 
Project Narrative 
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Architectural Concepts

Vision 2 
Planned Area Development 
Project Narrative 
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8. Landscape Design  
 
Landscaping within the Vision 2 PAD will enable the Architecture to fit appropriately to the land.  The 
Declarant wishes to promote a landscape that is sensitive to the desert environment and respectful to 
water resources while still being attractive.   The purpose of the Landscape Standards section is to 
provide a baseline requirement for landscape improvements and establish a common landscape theme 
for the development as a whole.  
   
The pedestrian experience is fundamental to Vision 2’s success.  Landscaping will soften edges between 
adjacent public and/or private streets and Urban Architecture, and will provide pedestrian shading.  The 
landscaping will strive to provide a pleasant pedestrian experience by utilizing a combination of desert 
adapted trees that work in an urban setting with ornamental trees along landscape medians and places 
that are in visually strategic locations.  Trees combined with architectural shading features in some 
locations will attempt to manage the intense heat of a Glendale summer.  
 
The project’s landscape areas are planned with varying levels of treatments appropriate to their use and 
functionality (Figure H: Streetscape Character Plan) for specific landscape areas.   All plant material 
within roadway sight visibility triangles shall be a maximum of 18” at full growth height.  
 
Urban Streetscape (Glendale Avenue, 99th Avenue, & Ballpark Boulevard) 
 
The Urban Streetscape will set the tone for the development’s appearance from the perimeter and/or 
public’s visual point as well as from adjacent properties, and provide an attractive edge treatment in 
order to define the high-quality nature of the Vision 2 development.  An appropriate mix of canopy 
trees, groundcovers and shrubs provided between street and sidewalk, and between the sidewalk and 
parking or building areas, can create the desired attractive, comfortable pedestrian environment, while 
maintaining the native desert feel desired within the project. Landscaped berms and undulating 
landforms used in conjunction with vegetation are encouraged to provide both visual interest and 
screening of parking, maneuvering and utility areas.  
 
The following standards shall apply along the Urban Streetscapes: 
 
1) 
Landscaping within perimeter arterial landscape buffer areas shall incorporate an 
 
appropriate mix of shade trees along all property lines. 
2) 
Trees shall be spaced at twenty (20) feet on center as an average with five (5) shrubs per 
tree and a minimum fifty percent (50%) groundcover. 
3) 
A mix of tree sizes shall be used in this area; Two (2) inch caliper trees fifty percent 
(50%) of the total; three (3) inch caliper trees shall be the other fifty percent (50%) (This 
caliper of trees shall be in accordance with the Arizona Nurseryman’s Association 
Standards). 
4) 
Urban Streetscape buffer dimensions are a minimum of twenty (20) feet from the back 
of curb. Refer to Figures G and H, Streetscape Concept and Streetscape Character Plan.  
5) 
Turf may be used within Arterial landscape zones.

Vision 2 
Planned Area Development 
Project Narrative 
21 
 
Urban Entry Streetscape 
 
The project includes 5 project “gateway” entries along Ballpark Boulevard, 99th Avenue and Glendale 
Avenue. These gateway entrances will be used as the primary access to general circulation routes within 
the Vision 2 development and will be designed to create an enhanced sense of arrival for the users into 
the development. Additional direct access to specific uses within the development and parking areas will 
be provided via the internal roadway network. Landscape treatments shall be comprised of mature 
specimen trees (3 inch caliper or greater) and dense mass plantings of flowering shrubs, groundcover, 
and accent cacti plantings.  
 
The following standards shall apply: 
 
1) 
Landscaping within the entry landscape areas shall incorporate an approximate mix of 
 
shade trees. 
2) 
Tree quantities shall be determined by meeting average tree spacing for that particular 
street frontage twenty (20) feet on center as an average spacing with five (5) shrubs per 
tree a minimum fifty percent (50%) groundcover. 
3) 
The mix of tree sizes that shall be used in this area: minimum three (3) inch caliper trees 
for fifty percent (50%) of the total; minimum four (4) inch caliper trees for the other fifty 
percent (50%); Caliper size shall be in accordance with the Arizona Nurseryman’s 
Association Standards. 
4) 
Main Entry Landscape treatments at along Ballpark Boulevard, 99th Avenue and 
Glendale Avenue shall be a minimum of 3,000 square feet of landscape area at each 
corner with a minimum width dimension of twenty (20) feet and located on both 
corners of the entry roads. 
5) 
Turf may be used at Entry landscape zones. 
6) 
All plant material within roadway sight visibility triangles shall be a maximum of 18” at 
full growth height. 
 
Urban Square Landscape 
 
Streetscape plans shall be provided for all internal streets.  The landscape shall match the adjacent 
streetscape in type of material, density, and size and is subject to minimum standards as set forth in the 
City of Glendale landscape requirements, except as modified below.  All roadways within the project 
boundary are considered collector streets and shall comply with Collector Landscape guidelines below. 
The streetscape shall be developed to provide for a visually appealing “boulevard” landscape theme that 
provides an enhanced streetscape and one that is friendly to pedestrians. Street trees may be planted in 
clustered arrangements in order to provide sight corridors to signage and building entrances. Where 
possible, an offsetting double row of trees shall be planted to provide added shade for pedestrians 
where sidewalks are detached. Driveway entrances into individual parcels shall be treated with 
enhanced landscape treatments similar to the Entry Landscape requirements previously described but 
on a smaller scale. Landscape berms and undulating landforms used in conjunction with vegetation are 
encouraged to provide both visual interest and screening of parking, maneuvering and utility areas.  
 
The following standards shall apply for Interior Urban Square Roadways: 
 
1) 
Landscaping along Interior Urban Square Roadways shall incorporate an appropriate mix 
of shade trees along all street frontages.

Vision 2 
Planned Area Development 
Project Narrative 
22 
 
 
2) 
Tree quantities shall be determined by meeting average tree spacing for that particular 
street frontage equaling twenty (20) feet on center as an average spacing with five (5) 
shrubs per tree and a minimum fifty percent (50%) groundcover. 
3) 
A mix of tree sizes shall be used in this area; two (2) inch caliper trees for fifty percent 
(50%) of the total; three (3) inch caliper trees for the remaining fifty percent (50%) 
(Caliper size shall be in accordance with the Arizona Nurseryman’s Association 
Standards). 
4) 
Urban Square Landscape buffer dimensions are a minimum of ten (10) feet from back of 
curb. Refer to Figures G and H, Streetscape Concept and Streetscape Character Plan.  
5) 
Turf may be used within Arterial landscape zones. 
6) 
All plant material within roadway sight visibility triangles shall be a maximum of 18” at 
full growth height.

Vision 2 
Planned Area Development 
Project Narrative 
23 
 
Parking Lot Landscape  
 
Parking lots shall be landscaped to mitigate their visual impact to the site.  Landscape for the parking 
lots shall be classified into two categories: 
 
a. 
Buffer areas that surround the perimeter of the parking lots.  Buffer areas shall be a 
minimum of fifteen (15’) inches in width and be planted with a minimum of one (1) two 
(2) inch caliper trees and five (5) 5-gallon shrubs for every 400 s.f. of landscape area. 
 
c. 
Interior landscape within the parking lots.  A minimum of 1- two (2) inch caliper trees for 
every 8 parking spaces.  Landscape islands shall contain a minimum of one tree per 
parking stall depth and be a minimum of 8’ in width. 
d. 
Landscaping in frontage areas used for parking intended to screen vehicles and maintain 
an attractive streetscape throughout the Property. In frontage area uses for parking, 
trees will be planted at a minimum of   
 
e. All non-paved areas within or surrounding the parking lots shall be planted with 50% live 
ground cover.   Decorative rock (decomposed granite) is required in all landscape areas with 
the exception of turf.  All decomposed granite shall be the approved Cobble (Express Brown) 
or equivalent.  Any other material may be permitted as reviewed and approved by the City 
of Glendale Development Services Department-Planning. 
Screening 
In addition to any requirements for screen walls, landscaping shall be used to provide screening of 
loading area, refuse collection areas, electrical equipment and other exterior equipment. Shrubbery 
reaching a mature height of three (3) to four (4) feet and/or vines shall be planted on the public side of 
screen walls to reduce the visual impact of such screen walls.  
 
Landscape Installation 
Each Owner shall be responsible for the installation and ongoing maintenance of landscaping within the 
landscape setbacks, and parcel site.  
 
 
Amenity/Common Space Landscape  
 
Vision 2 will provide a lush pedestrian walking network through the Master Development.  The 
Project will also provide an appropriately 1.3-acre park to be located at the northwest corner of 99th 
Avenue and Ballpark Boulevard.   The Park will be open to the public but maintained the Master Plan 
Developers. by the Property Owners Association.

Vision 2 
Planned Area Development 
Project Narrative 
24 
 
 
 
 
Amenity/Common Space Landscape

Vision 2 
Planned Area Development 
Project Narrative 
25 
 
Common Space landscape requirements are as follows 
 
a. 
A minimum of one two (2) inch caliper trees for every 600 s.f. of total landscape area. 
b. 
Minimum of five (5) 5-gallon shrubs for every tree per area requirements (all others 1-
gallon). 
c. 
1-gallon groundcover. 
d. 
50 percent live groundcover 
e. 
Turf is limited to a maximum of 50% of the total landscape area.  Turf is recommended 
in useable and visually significant areas only. 
f. 
Decorative rock (decomposed granite) is required in all landscape areas with the 
exception of turf.  All decomposed granite shall be the approved (Express Brown) or 
equivalent.  Any other material may be permitted as reviewed and approved by the City 
of Glendale Planning and Development Services. 
g. 
Any pre-approved Palm trees shall be a minimum of 20’ in height at the time of planting. 
h. 
All landscape shall be irrigated with an automatic in-ground irrigation system.  All 
planting shall be required to have underground drip irrigation and turf shall have 
underground-mounted spray heads.  Each development will provide a pedestrian and 
bicycle linkage throughout the PAD development to create a cohesive walking. 
 
 
General Guidelines for the Entire Development: 
 
• 
Adjust planting locations to maintain a planting distance of 15 feet from all underground 
utilities. 
• 
No material planted within 6 feet of the end of street median islands.    Certain points 
around a node’s circumference will not block traffic view triangles. 
• 
No multi-trunk or low-breaking trunk trees to be planted in areas less than 10 feet in 
width and/or at the end of the street median island. 
• 
No vines or spreading ground cover plant material within 5 feet of curb or sidewalk. 
• 
No shrubs with a mature height of 3 feet to be installed on street median islands or 
within 10 feet or curb on right-of-way. 
• 
Plant material to be placed in groupings with adequate open space for service vehicle 
parking.

Vision 2 
Planned Area Development 
Project Narrative 
26 
 
Streetscape Character Plan

Vision 2 
Planned Area Development 
Project Narrative 
27 
 
Streetscape Character Elevations

Vision 2 
Planned Area Development 
Project Narrative 
28 
 
 
 
Parcel Open Space/Amenity Design Standards   
 
Parcel 
Preferred Uses 
Minimum Landscape 
 Area Improvements 
Per Parcel 
Active Park/ 
  
  
Amenity 
A 
Very High Density 
Residential 
15% 
1 
B 
Mixed Use 
10% 
0 
C 
Mixed Use 
10% 
0 
D 
Mixed Use 
10% 
0 
E 
Mixed Use 
10% 
0 
F 
Mixed Use 
10% 
0 
G 
Mixed Use 
10% 
0 
H 
Mixed Use 
10% 
0 
I 
Mixed Use 
10% 
0 
J 
Mixed Use 
10% 
0 
K 
Mixed Use 
10% 
0 
L 
Mixed Use 
10% 
0 
M 
Mixed Use 
10% 
0 
N 
Very High Density 
Residential 
15% 
1 
O 
 High Density 
Residential 
15% 
1

Vision 2 
Planned Area Development 
Project Narrative 
29 
 
Landscape Architectural & Public Spaces Concept

Vision 2 
Planned Area Development 
Project Narrative 
30 
 
Public Art 
 
At a minimum main entrance points will provide visual public art. Development of specific parcels, as 
identified below, requires artwork, sculpture, or other types of architectural elements to be 
incorporated at the intersection of the developments to reflect main entrance features.  
Parcels: 
Parcels A and B along the main entrance of Glendale Avenue  
Parcels N and I along the main entrance of Ballpark Boulevard  
 
The following provides the general design principles for each public art type anticipated for Vision 2. 
While not all public art types can be envisioned at this time, the intent of the following information is to 
provide a representative list of potential public art installations. Public Art types listed 
below are not intended to restrict the form and type of interpretive expression, including but not limited 
to sculpture, murals or paintings, hybrid forms of expression, lighting, earthworks, and temporary 
installations. 
 
In all cases, public art is artwork displayed in publicly accessible spaces and buildings. Art can take on 
many forms and is typically created by a professional artist. Public Art displayed at Vision 2 must be 
appropriate for the particular location, Permanent installation themes and concepts may 
reflect elements of the Dessert style and/or uses and activities on site. 
 
Public art may require additional approvals from the City of Glendale. 
 
Public Art Type: 
Grand Scale: Monuments, statuary, sculpture, fountains, or other elements intended to be viewed from 
within Vision 2 as well as viewed from off-site. 
 
Art Height: 
Maximum of 80 feet 
 
Setback from Property lines: 
Minimum: equal to the height of the art installation or required buffering, whichever distance is greater. 
 
Pedestrian Scale Elements: Artist-created site furnishings, smaller sculpture, monuments, 
 
Art Height: 
Maximum of 25 feet 
 
Setback from Property lines: 
Minimum: equal to the half of the height of the art installation or required buffering, whichever distance 
is greater. 
 
Environmental/Ecological Art: These artworks may incorporate elements that artistically demonstrate 
sustainable practices such as water conservation, energy efficiencies, energy production,

Vision 2 
Planned Area Development 
Project Narrative 
31 
 
adaptive re-use, or recycling. 
 
Art Height: 
Maximum of 50 feet 
 
Setback from Property lines: 
Minimum: equal to the height of the art installation or required buffering, whichever distance is greater. 
 
Rotating /Seasonal Art Installations: These artworks are intended for a limited display or are temporary 
in nature, seeking to enliven the urban landscape with dynamic visual experiences for visitors, create 
more venues for artwork display within Vision 2, educating the public and providing a cultural draw. 
 
Art Height: 
Maximum of 50 feet 
 
Setback from Property lines: 
Minimum: equal to the height of the art installation or required buffering, whichever distance is greater.

Vision 2 
Planned Area Development 
Project Narrative 
32 
 
Landscape Architectural & Public Spaces Concept

Vision 2 
Planned Area Development 
Project Narrative 
33 
 
Landscape Plant Palette 
 
The following plants are approved for use in all areas throughout Vision 2.  
Trees located along arterial streets are restricted to appropriate pedestrian shade trees, identified with 
an asterisk mark to assure lush pedestrian shading.  
Provide street trees no more than forty feet on center maximum. The street trees shall meet city 
standards for installation, species types and size with the following exception for trees along arterial 
streets in which the tree caliber will be 35 % at 2 to 3 inches or larger and the remaining calibers will be 4 
to 5 inches at 65%. 
Landscape Maintenance shall be the responsibility of the property owner(s) of each parcel or the 
Property Owners Association for common open spaces and landscaping in the Right of Way. 
* Only these types of trees are allowed along arterial streets 
TREES 
BOTANICAL NAME 
COMMON NAME 
 
 
Acacia aneura 'Mulga' 
Acacia Aneura 
* Cercidium (see Parkinsonia) 
Palo Verde 
Chilopsis linearis 
Desert Willow 
Chilopsis linearis 'Bubba' 
Desert Willow 
Chilopsis linearis 'Lucretia Hamilton' 
Desert Willow 
Chiltalpa tashkentensis 
Chiltalpa 
* Dalbergia sissoo 
Indian Rosewood 
Fraxinus velutina 'Bonita' 
Bonita Ash 
* Fraxinus velutina 'Fan-tex' 
Fan-tex Ash 
Jacaranda acutifolia / Jacaranda mimosifolia 
Jacaranda 
* Olneya tesota 
Ironwood 
* Parkinsonia floridum 
Blue Palo Verde 
* Parkinsonia hybrid 'Desert Museum' 
Desert Museum Palo Verde 
Parkinsonia microphyllum 
Foothills Palo Verde 
* Pistacia atlantica x Intergerrima 
Red Push Pistache 
Pistacia vera L. 
Pistachio

Vision 2 
Planned Area Development 
Project Narrative 
34 
 
Prosopis glandulosa 
Honey Mesquite 
* Prosopis hybrid 'Glendale' 
Glendale Mesquite, Argentine Mesquite, Thornless 
 
South American Mesquite, Chilean Mesquite 
Prosopis pubescens 
Screwbean Mesquite 
Prosopis velutina 
Velvet Mesquite 
* Quercus virginiana 
Live Oak 
Tipuana Tipu 
Tipu 
* Ulmus parvifolia 
Chinese Elm 
* Ulmus parvifolia Allee 
Chinese Elm Allee, Chinese Elm Bosque 
Vitex agnus-castus 
Chaste Tree 
Canariensis 
Canary Island Date Palm 
Dactylifera 
Date Palm 
Caesalpinia cacalaco 
Cascalote 
Citrus sp. 
Citrus Tree 
Cordia boisserii 
Texas Olive 
Nerium oleander 'Sister Agnes' 
Giant White Oleander 
Pistacia lentiscu 
Mastic Tree 
Pithecellobium flexicaule 
Texas Ebony 
Prunus cerasifeaPithecellobium flexicaule 
Purple Leaf PlumTexas Ebony 
Pyrus kawakamiiPithecellobium mexicanum 
Evergreen PearMexican Ebony 
Sophora secundifloraPrunus cerasifea 
Texas Mountain LaurelPurple Leaf Plum 
Thevetia peruvianaPyrus kawakamii 
Mexican OleanderEvergreen Pear 
Sophora secundiflora 
Texas Mountain Laurel 
Thevetia peruviana 
Mexican Oleander

Vision 2 
Planned Area Development 
Project Narrative 
35 
 
SHRUBS 
BOTANICAL NAME 
COMMON NAME 
 
 
Acacia craspedocarpa 
Leather Leaf Acacia 
Alyogyne huegelii 
Blue Hibiscus 
Ambrosia abrosoides 
Giant Bursage 
Ambrosia deltoidea 
Bursage 
Anisicathus quadrifidus 
Mountain Flame 
Atriplex canescens 
Fourwing Saltbrush 
Atriplex lentiformis 
Quail Bush 
Buddleia marrubifolia 
Woolly Butterfly Bush 
Buxus m. japonica 
Japanese Boxwood 
Caesalpinia gilliesii 
Mexican Bird of Paradise 
Caesalpinia mexicana 
Yellow Bird of Paradise 
Caesalpinia pulcherrima 
Desert Bird of Paradise 
Calliandra californica 
Red Fairy Duster 
Calliandra eriophylla 
Native Fairy Duster 
Callistemon citrinus 'Little John' 
Little John 
Carissa grandifolora 'Compacta' 
Natal Plum 
Cassia artemisoides 
Silver Cassia 
Celtis pallida 
Desert Hackberry 
Cordia parvifolia 
Littleleaf Olive 
Dalea frutescens 
Black Dalea 
Dalea pulchra 
Indigo Bush 
Dodonaea viscosa 
Hopbush 
Dodonaea viscosa 'Purpurea' 
Purple-leafed Hopbush 
Encelia farinosa 
Brittlebush 
Ephedra viridis 
Mormon Tea 
Ericameria laricifolia 
Turpentine Bush

Vision 2 
Planned Area Development 
Project Narrative 
36 
 
Euphorbia biglandulosa 
Gopher Plant 
Gaura lindheimerii 
Whirling Butterflies 'white' 
Hibiscus rosa-sinensis 
Hibiscus 
Hyptis emoryi 
Desert Lavender 
Jasminum sambac 
Jasmine 
Justicia californica 
Chuparosa 
Justicia spicigera 
Mexican Honeysuckle 
Larrea tridentata 
Creosote 
Leucophyllum sp. 
Sage 
Leucophyllum frutescens 
Texas Ranger 
Leucophyllum laevigatum 
Chihuahuan Sage 
Leucophyllum zygophyllum 'Cimarron' 
Cimarron Texas Ranger 
Myrtus boetica 
Twisted Myrtle 
Myrtus communis 
Myrtle 
Nerium oleander Dwarf 
Dwarf Oleander 
Nerium oleander 
Common Oleander 
Perovskia atriplicifolia 
Russian Sage 
Psilostrophe cooperi 
Paperflower 
Rhus ovata 
Sugarbush 
Rhus virens 
Evergreen Sumac 
Rosmarinus officinalis 'Huntington Carpet' 
Upright Rosemary 
Ruellia brittoniana 
Ruellia 
Ruellia peninsularis 
Baja Ruellia 
Russellia equisetaformis 
Coral Fountain 
Salvia coccinea 
Scarlet Sage 
Salvia greggii 
Autumn Sage 
Salvia leucantha 
Mexican Bush Sage 
Sambucus mexicana 
Mexican Elderberry 
Senna covesii 
Desert Senna 
Simmondsia chinensis 
Jojoba

Vision 2 
Planned Area Development 
Project Narrative 
37 
 
Tecomaria capensis 
Cape Honeysuckle 
Tecoma stans 
Yellow Tecoma Stans 
Tecoma stans 'Orange Jubilee' 
Orange Tecoma Stans 
Vauquelinia californica 
Arizona Rosewood 
Vigueria deltoidea 
Goldeneye 
Xylosma congesta 'Compacta' 
Compact Xylosma 
Ziziphus obtusifoloia 
Grey Thorn 
 
 
 
 
ACCENTS 
BOTANICAL NAME 
COMMON NAME 
Agave sp. 
Agave 
Aloe barbadensis 
Yellow Aloe 
Aloe x 'Blue Elf' 
Blue Elf Aloe 
Aloe sp. 
Aloe 
Asclepias subulata 
Desert Milkweed 
Asparagus densiflorus 'foxtail' 
Asparagus Fern 
Carnegiea gigantea 
Saguaro 
Cereus peruvianus 
Night Blooming Cereus 
Cycas revolta 
Sago Palm 
Dasylirion quadrangulatum 
Toothless Desert Spoon 
Dasylirion texanum 
Green Desert Spoon 
Dasylirion wheelerii 
Desert Spoon 
Dietes bicolor 
Fortnight Lily 
Echinocactus grusonii 
Golden Barrel Cactus 
Echinocerus engelmanii 
Hedgehog Cactus 
Eremophila prostrata 'outback sunrise' 
Outback Sunrise 
Euphorbia antisyphilitica 
Candelilla 
Ferocactus wislizenii 
Native Barrel Cactus

Vision 2 
Planned Area Development 
Project Narrative 
38 
 
Fouquieria splendens 
Ocotillo - seed grown 
Hemerocallis sp. 
Daylily 
Hesperaloe funifera 
Giant Hesperaloe 
Hesperaloe nocturna 
Night blooming hesperaloe 
Hesperaloe parviflora 
Yellow/Red Yucca 
Hesperaloe parviflora var 'Brakelight' 
Brakelight Red Yucca 
Lophocereus schottii fa. Monstrosus 
Totem Pole Cactus 
Manfreda masculosa 
Manfreda 
Opuntia sp. 
Prickly Pear 
Opuntia acanthocarpa 
Buckhorn Cholla 
Opuntia basilaris 
Beavertail Prickly Pear 
Opuntia engelmannii 
Native Prickly Pear 
Opuntia ficus-indica 
Indian Fig Prickly Pear 
Opuntia fulgida 
Chainfruit Cholla 
Opuntia santa-rita 
Purple Prickly Pear 
Opuntia spinoslor 
Cane Cholla 
Pachycereus marginatus 
Mexican Organ Pipe 
Pedilanthus macrocarpus 
Lady Slipper 
Rosa sp. 
Rose 
Stenocereus thurberi 
Organ Pipe Cactus 
Strelitizia reginae 
Tropical Bird of Paradise 
Trachelospermum jasminoides 
Star Jasmine 
Yucca aloifolia 
Spanish Bayonet 
Yucca baccata 
Banana Yucca 
Yucca pallida 
Pale Leaf Yucca 
Yucca recurvifolia 
Curve Leaf Yucca 
Yuccan rostrata 
specimen 
Yucca rupicola 
Twisted Leaf Yucca 
Common Succulents 
Common Succulents (in pots or defined beds) 
Common Fruits and Vegetables 
Edible Garden Plants (in pots or defined beds)

Vision 2 
Planned Area Development 
Project Narrative 
39 
 
 
PERENNIALS and GROUNDCOVERS 
BOTANICAL NAME 
COMMON NAME 
 
 
Acacia redolens 
Prostrate Acacia 
Baileya multiradiata 
Desert Marigold 
Bulbine frutescens 
Bulbine 
Convovulus cneorum 
Bush Morning Glory 
Dalea captata 'Sierra Gold' 
Dalea 
Dyssodia acerosa 
Shrubby Dogweed 
Dyssodia pentachaeta 
Dogweed 
Echinacea purpurea 
Coneflower 
Eschscholzia californica sp. Mexicana 
Mexican Gold Poppy 
Gazania rigens 'Sun Gold' 
Gazania sp. 
Lantana camara 'New Gold' 
Lantana 
Lantana montevidensis 
Lantana 
Lantana camara 'Radiation' 
Lantana 
Lavender sp. 
Lavender 
Liriope muscari 
Lilyturf 
Lupinus sparsiflorus 
Desert Lupine 
Melampodium leucanthum 
Blackfoot Daisy 
Penstemon parryii 
Parry Penstemon 
Penstemon sp. 
Penstemon 
Portulacaria afra 
Elephant Food 
Ratibida columnifera 
Mexican Hat 
Rosmarinus officinalis Prostratal 
Prostrate Rosemary 
Sphaeralcea ambigua 
Desert Globemallow 
Sphagneticola trilobata 
Yellow Dot 
Setcreasea pallida 
Purple Heart 
Tetranauris acaulis 
Angelita Daisy

Vision 2 
Planned Area Development 
Project Narrative 
40 
 
Verbena gooddingii 
Native Verbena 
Verbena pulchella 
Verbena 
Zephryanthes candida 
White Rain Lily 
Common Annuals (to season) 
Colorful Annuals (in pots or defined beds) 
 
GRASSES 
BOTANICAL NAME 
COMMON NAME 
 
 
Aristida purpurea 
Purple Three Awn 
Bouteloua curtipendula 
Sideouts Grama 
Bouteloua gracilis 
Blue Grama 
Bouteloua gracilis 'Blond Ambition' 
Blond Ambition Blue Grama 
Cynodon dactylon Hybrid 
Hybrid Bermunda 
Distichlis spocate 
Saltgrass 
Lolium sp. 
Rye Grass (seasonal only) 
Muhlenbergia capillaris 
Regal Mist 
Muhlenbergia lindheimeri 
Lindheimer's Muhly 
Muhlenbergia rigens 
Deergrass 
Muhlenbergia rigens 'Nashville' 
Nashville Deergrass 
Nolina sp. 
Beargrass 
Paspalum Vaginatum 
Seashore Paspalum 
Sporobolus airoides 
Alkali Sacaton 
Sporobolus cryptandrus 
Sand Dropseed 
 
VINES 
BOTANICAL NAME 
COMMON NAME 
Antigonon leptopus 
Queen's Wreath Vine 
Bougainvillea spp. 
Bougainvillea 
Campsis radicans 
Trumpet Vine

Vision 2 
Planned Area Development 
Project Narrative 
41 
 
Ficus pumila 
Creeping Fig Vine 
Gelsemium sempervirens 
Caroline Jasmine 
Hardendergia violacea 
Lilac Vine 
Lonicera japonica 'Halliana' 
Hall's Honeysuckle 
Macfadyena unguis-cati 
Cat's Claw 
Mascagnia macroptera 
Yellow Orchid Vine 
Parthenocissus sp. Hacienda 
Hacienda Creeper 
Passiflora caerulea 
Passion Vine 
Podranea ricasoliana 
Pink Trumpet Vine 
Rosa banksiae 
Lady Banks Rose 
Solanum jasminoides 
White Potato Vine 
Trachelospermum jasminoides 
Star Jasmine 
Vigna caracalla 
Snail Vine 
Vitis sp. 'Roger's Red' 
Roger's Red Vine (grape) 
 
 
 
PROHIBITED PLANT LIST 
BOTANICAL NAME 
COMMON NAME 
Baccharis sarathroides 
Desert Broom 
Brassica tournefortii 
Saharan Mustard 
Bromus rubens 
Red Bromegrass 
Casuarina species 
Beefwood 
Centaurea melitensis 
Malta Starthistle 
Chamaecyparis species 
False Cypress 
Cynodon dactylon 
Common Bermuda Grass 
Grevillea robusta 
Silk Oak 
Pennisetum ciliare 
Buffel Grass 
Tamarix aphylla 
Tamarisk or Salt Cedar 
Olea Europea 
Swan Hill Olive 
Morus Alba 
White Mulberry

Vision 2 
Planned Area Development 
Project Narrative 
42 
 
 
 
9.  Signage 
 
A. Intent 
 
The main objective of the signage program for Vision 2 is to build in criteria for high quality signage 
consistent with this urban style mixed use project and yet also allow for flexibility to respond to 
changing conditions and newer designs over the many years of build-out. The PAD will also create the 
avenue to encourage creative development with signage that is vibrant, charismatic and potentially 
unique. A general framework is provided in this PAD to ensure that the designs are appropriate for the 
project as a whole. Signage should not only include text that identifies the name of the business, but 
also incorporates the use of graphics and forms that provide identity, where appropriate, for 
commercial clients. 
 
As this project is primarily an urban type of land use with a board range in the tenant mix, signs will vary 
in size and intensity to engage the vehicular visitor first from the freeway, then through the arterial 
street system and finally through an internal street system. Long distance recognition and viewing 
opportunities will be accomplished by large-scale project identification and major tenant recognition 
with appropriate size to allow for safe driving along freeway and major collector designated city streets.   
At the perimeter of the site, signs shall be designed to be easily read from both adjacent freeways and 
arterial streets. Signs along the 101 freeway may advertise both on-site and off-site uses and shall 
therefore conform to the requirements of the Glendale Zoning Ordinance (as currently in effect), except 
where modified by the regulations contained herein. Interior signs (those signs that cannot be seen from 
the perimeter of the property) on private parcel sites, lots, or private streets will not be regulated by the 
city, unless otherwise specified herein, except to the extent that electrical permits may be required by 
the City of Glendale. All signs shall be regulated by the Signage Design Guidelines set forth in this PAD 
under the governance of the Master Developer and/or its Assignee and the construction rules and 
permitting as adopted by the City of Glendale.  
 
This section shall not apply to signs erected or maintained by a governmental body including, but not 
limited to, traffic signs, warning signs, railroad crossing signs, and signs of a noncommercial nature 
required by public laws, ordinances, or statutes.  
 
Finalization of location and design of signs final approval will be reviewed and approved by the City.  
 
B. Allowable Signs 
 
These provisions are also meant to ensure an overall consistency in signage that protects the properties 
within the development and the unique identities of the uses and tenants. 
Applications for signage that would otherwise require use permits, design review or a comprehensive 
signage package approval for their use under the Glendale Zoning Ordinance shall not require such 
under this PAD.  Instead, they will comply with the design parameters set forth in this PAD (including any 
referenced provision of the Zoning Ordinance).  All signs shall be reviewed and approved by the Master 
Developer and/or its Assignee for conformance to design and quality standards. 
 
The following signs, as well as signs otherwise permitted by the City of Glendale, shall be permitted in 
this PAD.

Vision 2 
Planned Area Development 
Project Narrative 
43 
 
 
 
• 
Facia-mounted Signs 
• 
Full Color Printed Media Signs 
• 
Blade Signs (arcade types) 
• 
Banners - site and project 
• 
Painted Wall Signs (murals and tromp l'oeil) 
• 
Window Graphic Signs 
• 
Projecting Signs 
• 
Electronic (Digital) Message Displays 
• 
Kinetic Signs 
• 
Sculptural Signs 
• 
Exposed Neon Signs 
• 
Off-Premise Advertising Signs 
• 
3D Extensions 
• 
Aerial View Signs 
• 
Awning | Canopy Signs

Vision 2 
Planned Area Development 
Project Narrative 
44 
 
Signage Master Plan  
 
C. Project Signage Types 
 
1. Project Monuments 
 
 
1.1 Project Identity Landmark (Freeway)  
 
This landmark design may consist of one or multiple elements in composition, which will establish itself 
as an urban icon as the gateway to the project from both north and south along the Loop 101/Agua Fria 
Freeway. (Billboard signs, regulations shall adhere to the City’s zoning ordinance for digital billboards). 
 
• 
Landmark is restricted up to a maximum of sixty (60) feet in height maximum. 
• 
Maximum signage area is limited to four-hundred (400) square feet, lettering only, per 
sign face.

Vision 2 
Planned Area Development 
Project Narrative 
45 
 
• 
Sign to include the Vision 2 project identity logo. Logo to be sixty (60) square feet in area 
and will not count against the maximum signage area. 
• 
Electronic message panels are allowed. 
• 
30° Maximum angle between sign faces. Backside area between primary sign faces may 
be utilized for signage but may not be in the form of electronic message panels. 
• 
Spacing between landmarks shall be a minimum of one-thousand (1,000) feet. 
• 
Project Identity Landmark signs may promote any in-project elements, which may 
include businesses, products, events, or services available within the project, identify 
specific locations within the district, promote the project through for sale or lease 
information, provide wayfinding to the project, or provide public service 
announcements. 
 
1.2 Freeway Parcel On-Site Advertising Only 
 
A maximum of one (1) freeway Parcel identification sign per parcel may be located adjacent to the Loop 
101/Agua Fria Freeway. These signs will provide regional freeway identity for Vision 2 projects and 
parcel tenants. Signs may be either multiple or single tenant in design. Multiple tenant signage shall be 
limited to four (4) tenants maximum with the following conditions. 
 
• 
Freeway signs shall only be located on a property with a minimum of 500 lineal feet of 
frontage. Such signage must be located within three hundred (300) feet of, and must be 
oriented with a Loop 101/Agua Fria Freeway viewing angle. 
• 
Sign must include the Vision 2 logo. Logo to be thirty (30 square feet in area and will not 
count against the maximum signage area. 
• 
Height is restricted to a maximum of fifty-four (54) feet as measured from grade. 
• 
Maximum signage area is limited to two hundred (200) square feet for all tenant panels 
exclusive of Vision 2 logo.  
• 
Spacing between identification pylons shall be a minimum of three-hundred (300) feet. 
• 
       Signs shall be located a minimum of 30 feet away from the edge of any driving lanes. 
 
 
1.3 Primary Project Identification Monument

Vision 2 
Planned Area Development 
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Primary identification will occur as defined in Section D, Sign Matrices. These elements are to be located 
at primary project entries on Glendale Avenue, 99th Avenue, and Ballpark Boulevard.  Monuments will 
be designed to integrate with the project’s walls, architectural designs, street lights, and other 
wayfinding elements. They are sized to vehicular scale, and will support the overall visual character of 
the development.  These signs shall identify the project or parcel by use secondary to and in association 
with the Vision 2 identity. (Medical Office Park, Technology Center, Business Park, etc.)   
 
• 
Parcels with ten (10) or more acres are allowed to use their corporate identity with 
"Vision 2" as the secondary message, with the Master Developer’s and/or its Assignee’s 
approval. 
• 
Height is restricted to a maximum of fifteen (15) feet. 
• 
Maximum signage area is limited to one-hundred and fifty (150) square feet, including 
the immediate background, to provide competitive signage opportunities to adjacent 
projects. 
 
 
1.4 Secondary Project Identification Monument  
 
 
 
Secondary identification along Ballpark Boulevard, 99th Avenue and Glendale Avenue.  will occur as 
defined in Section D, Sign Matrices. Smaller in scale than the primary monuments, these signs will also 
be designed to integrate with the Center's site walls, street lights, and wayfinding elements. They are 
sized to vehicular scale, and will support the overall visual character of the development (while smaller 
in scale) that delineates secondary entrances into the overall project. 
 
• 
Height is restricted to a maximum of ten (10) feet. 
• 
Maximum signage area is limited to one-hundred (100) square feet, including the 
immediate background, to provide competitive signage opportunities to adjacent  
 
1.5 Project Directional/Directory Signs

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In general, the signage will be at vehicular scale and follow the sizes and heights for community roadway 
standards and as defined in Section D, Sign Matrices.  This type of signage is allowed once off the main 
roadways. Vehicular and pedestrian oriented directional can be used along all future internal arterial 
type of roads of the Center.   
 
Wayfinding and directional signage shall be seamlessly integrated with the overall project identity 
signage design, using colors and materials that are appropriate for their signage type and use. 
 
• 
All wayfinding signage will be primarily free-standing post and panels in form, or 
attached to street lighting/furnishings. 
• 
Height shall be limited up to a maximum of eight (8) feet in height. 
• 
Sign area shall be limited up to a maximum of forty (40) square feet in area. 
• 
This type of signage can also include private street signs in larger developments. 
 
 
1.6 Master Developer Project Banners  
 
Developer Banners are allowed throughout the project on major and minor streets and roadways, multi-
use parking lots, light poles, storefronts and public spaces. Banners are incorporated into the 
development to provide color, seasonal graphics and developer/project identity and promotions.  
Developer Banners time allowance is: 30 days up to 4 times a year. Not allowed on public streets, in R-O-
W, Nothing not within private properties. 
 
• 
Banners are allowed to be vinyl, nylon, or other durable fabrics with silk-screened, 
painted, printed, vinyl or other semi-permanent graphic applications.

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• 
Banners are to be allowed on tendent space only for thirty (30) days, four (4) times a 
year, only allowed within private properties.  Banners not allowed within public streets or 
ROW’s. 
 
2. Parcel/Tenant Identification Signage 
 
Project/tenant identification for all individual parcels of either single owner/user facilities or multiple 
buildings with shared parking, ingress and egress locations that are not adjacent to the Loop 101/ Agua 
Fria Freeway.  Signs and locations are not shown on the Project Sign Location Plan as they are specific to 
the individual parcel, its architectural design, materials and tenant type and needs. Standards and 
restrictions are identified in Section D, Sign Matrices under “Tenant Freestanding Signs”. 
 
 
a) Freestanding Signage Frontage Requirements  
 
This section sets forth the number and type of monument signs permitted on individual development 
parcels in Vision 2 in addition to building signage.   
 
If such a parcel has more than one street front, the signage for each street shall be calculated separately 
depending on the length of each frontage.  
 
If such a parcel contains either a 1.4 Project Identification Monument or 1.5 Secondary Project 
Identification/Monument at its corner, the frontage of that corner parcel shall not be included in the 
calculation of the street frontage for signs described in this section.  
 
Any development parcel may display one (1) Primary Identification Sign for the first three hundred (300) 
feet, or portion thereof, of frontage and one (1) additional Primary Identification Sign for each additional 
full three hundred (300) feet of frontage.   
 
Two (2) Secondary Identification Signs can be substituted for one (1) Primary Identification Sign, based 
on the spacing of one-hundred and fifty (150) feet between any other identification signs on the parcel.  
Unless otherwise noted, there shall be a minimum distance of one-hundred and fifty (150) feet between 
Identification Signs.  
 
Unless otherwise noted, there shall be a minimum distance of one-hundred (100) feet between the 
nearest Vision 2 Project Identification Monument and any adjacent Identification Signs. 
 
All signs for corner parcels must comply with the visibility triangle restrictions at driveways as per the 
City of Glendale standards.  
 
b) Corner Parcel Standards 
 
Developments which are typically planned for corners at primary or secondary entry points to the 
project may have, in addition to the Vision 2 Project Identification Monument: 
Parcels with less than one hundred (100) feet of frontage on either street may display one (1) Secondary 
Identification Sign per street front.

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If a Project Identification Monument exists, there shall be no less than seventy-five (75) feet between 
the Secondary Identification Sign and the Project Identification Monument.  
Parcels with at least one hundred (100) feet but less than three hundred (300) feet of frontage (per 
street) may have one (1) Primary Identification Sign on each street front, or two (2) Secondary 
Identification Signs per street frontage.  
 
 
c) Single Tenant User Standards 
 
For single tenant parcels with more than one street front, the signage for each street shall be calculated 
separately depending on the length of each frontage.  
 
Single tenant parcels with less than one hundred (100) feet of frontage may display one (1) Secondary 
Identification Sign.  
 
Single tenant parcels with between one hundred (100) and three hundred (300) feet of frontage may 
display one (1) Primary Identification Sign.  
 
Single tenant parcels with more than three hundred (300) feet of frontage may display the same number 
and sizes of signs as a multiple-use parcel with the same frontage.  
 
 
d) Multi-Tenant Standards 
 
For multi-tenant parcels with more than one street front, the signage for each street shall be calculated 
separately depending on the length of each frontage.  
 
Multi-tenant parcels with less than one hundred (100) feet of frontage may display one (1) multi-tenant 
Secondary Identification Sign.  
 
Multi-tenant parcels with between one hundred (100) and three hundred (300) feet of frontage may 
display one (1) multi-tenant Primary Identification Sign.  
 
Multi-tenant parcels with more than three hundred (300) feet of frontage may display one (1) multi-
tenant Primary and one (1) multi-tenant Secondary Identification Sign for each additional full one-
hundred fifty (150) feet of frontage. 
 
For developments fifty (50) acres or greater, the primary signage shall be increased to a maximum 
height and size as outlined in Section D, Sign Matrices to provide competitive signage opportunities to 
adjacent projects. Spacing requirements remain the same.  All signs must comply with all visibility 
triangle restrictions per City of Glendale Standards.  
 
e) Electronic Reader Boards (On-Site Advertising).  Allowed on Freeway Mixed Use parcels only.  One 
(1) per parcel allowed, not allowed on residential parcels.  
 
The signs permitted as previously outlined for individual parcels and for on-site businesses may each 
contain up to a maximum of one hundred (100) square feet of animated message panel if square 
footage allows, and with written approval of the Master Developer and/or its Assignee. Frequency of

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change in the message, and other restrictions shall adhere to the standards as outlined in the City of 
Glendale Zoning Ordinance except as modified below. 
 
2.1 Freestanding Parcel Identification (Less Than 12 Acres)   
See Section D, Sign Matrices.  
 
2.2 Freestanding Parcel Identification (12 to 50 Acres)   
See Section D, Sign Matrices.  
 
2.3 Freestanding Parcel Identification (More Than 50 Acres)   
See Section D, Sign Matrices.  
 
2.4 Freestanding Parcel, Public/Quasi-Public/Institutional Facilities  
Individual parcel developments located along primary/arterial roadways adjacent to the project are 
allowed freestanding monumentation signage in addition to building signage.  
 
2.5 Menu Boards (All Uses)   
See Section D, Sign Matrices.  
 
2.6 On-Site Parcel Directional (All Uses)  
See Section D, Sign Matrices.  
 
2.7 Electronic Message Panels (Freeway Mixed Use Only)  
 
Electronic message displays for In-Project Uses and Off-Premise Uses are permitted by right as 
previously noted and shall be subject to the following conditions: 
 
The sign copy image shall be static with no animation and with no flashing, blinking, or moving lights;  
In the transition between copy changes, there shall be no sense of movement from one image to the 
next;  
 
Network time shall be made available on the digital sign faces to the City of Glendale for emergency 
messaging – messages to override all copy for one hour, then display for eight (8) seconds in every 
minute as long as needed;  
 
In the event of an electronic malfunction the sign shall be shut off until repairs have been made to 
restore the electronic messaging system.  
 
The sign copy changes shall not occur more frequently than every eight (8) seconds, unless otherwise 
specified by the City;  
 
Dimmer on sign shall be set in the evening hours (from sunset to 11:00 PM.) not to exceed 300 NITS for 
signs that are fourteen (14) feet by forty-eight (48) feet and three hundred forty-two (342) NITS for signs 
that are ten (10) feet by thirty (30) feet to ensure compliance with current ordinance standard for 
illumination, unless otherwise specified by the City; 
 
From 11:00 PM until sunrise all electronic message sign illumination shall be extinguished and sign shall 
be equipped with automatic device to assure compliance. The only exception to this stipulation will be

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for “Amber Alerts” and other governmental emergencies, unless otherwise specified by the Zoning 
Administrator.  
 
Off-Premise Signs shall also adhere to the standards as outlined in the City of Glendale Zoning Ordinance 
(except that a use permit is not required, and except as modified in the Signage section of this PAD) in 
effect on the date of this Vision 2 PAD submittal.   
 
 
3. Office/Commercial Tenant 
 
Office/Commercial Tenant Building Signage  
 
All signage types allowed in the current city sign ordinance, plus those outlined below are allowed for 
tenant identification, if appropriate to the architectural design of the building, and the general theme of 
the Vision 2. Signage concepts exceeding these ordinance regulations will require the written approval 
by the Master Developer and/or its Assignees.  
 
Tenant identification signs should be designed to fit the building elevation architecture and overall 
environment in scale, placement and style. Designs should complement the building color and finishes 
but should provide contrast for readability, and support the project’s level of quality.  
Calculations from one elevation are not transferred to another.  
 
All elevations of buildings are allowed signage. 
 
3.1 Wall Signs Below Fifty-six (56) Feet  
 
All office/commercial/campus and corporate facility parcels shall create tenant criteria programs for 
review and approval by the Master Developer and/or its Assignee that meet the following standards:  
 
Designated sign locations in a maximum of controlled horizontal areas. Signage locations need not be 
located within a tenant’s leased space within the building.  
 
Each business/tenant shall be allowed a maximum of three-fourths (3/4) square footage for each one (1) 
linear foot of business elevations, with a maximum limit of 25% of building elevation width.  
 
Buildings with elevations located adjacent to the freeway shall be allowed one (1) square foot per one 
(1) lineal foot of the building’s freeway elevation only, with a maximum limit of 35% of building façade.    
 
3.2. Wall Signs Fifty-six (56) Feet or Above  
 
For all buildings fifty-six (56) feet or greater in height requesting signs at the upper level, signage shall be 
allowed by right, based on the following criteria:  
 
Master Developer and/or its Assignees written approval of the parcel’s tenant signage criteria.  
 
The area occupied by a wall sign erected fifty-six (56) feet or greater in height shall not exceed one (1) 
percent of the area of the overall elevation to which it is attached. This area shall not be counted against 
wall signage which may be placed on the building below fifty-six (56) feet.

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A wall sign erected over fifty-six (56) feet in height shall be placed in the top ten (10) percent of the wall 
to which it is attached and shall not exceed sixty (60) percent of the width of the building face to which 
it is attached.   
 
Signs fifty-six (56) feet or greater in height shall be limited to a maximum of two (2) tenants per building 
and a maximum of four (4) signs per building. Signage shall be restricted to either identification of the 
building or two tenants at the discretion of the Master Developer and/or his Assignee.  
For signs below fifty-six (56) feet, the requirements within 3.1 shall apply.  
 
3.3 Aerial View Signs  
 
 Allowed.  
 
4. Retail Tenant Building Signage 
 
 
Tenant identification signs should be designed to fit the storefront architecture and overall 
environment. Designs should complement the building design, color and finishes but should provide 
contrast for readability, and level of quality.  
 
Minimum allowed signage shall be fifty (50) square feet, and a maximum of based one and one-half (1.5) 
square feet per lineal foot of streetside building frontage.  
 
 
Signage is allowed on the back side of retail tenant space when visible to other parking areas, or to 
primary or internal streets. Square footage shall be limited to one (1) square foot per each lineal foot of 
building elevation.   
 
Measures shall be taken to use the most energy efficient and sustainable type of lighting sources.  
 
All storefront lighting shall be baffled and concealed whenever possible. Where fixtures are exposed, 
they should contribute to the overall composition of the store front(s). All exposed lighting fixtures and 
their intensity shall be subject to approval by the Master Developer and/or its Assignees prior to 
applying for a signage permit.   
 
Tungsten and halogen sources over seventy (70) watts and incandescent sources over one-hundred and 
fifty (150) watts shall be fully shielded from any adjacent single family residential neighborhood.    
 
4.1 Projecting Building Signs (Flag Mounted)  
 
Projecting building signs are those that hang or project more than twelve (12) inches from the building 
surface, and are typically perpendicular to the facade.   
These signs are allowed for all zoning parcels and shall follow these standards:  
 
Projecting building signs are encouraged to be creative and relate thematically to the building 
tenant/establishment being advertised.

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Projecting building signs must be mounted a minimum of nine (9) feet above finished floor/sidewalk 
area and may not project into any public rights-of-way.  
 
Signs must be mounted to the building and cannot project off the building or piece of architecture more 
than six (6) feet, or as appropriate for the design of the building and the tenant location, identity 
standards and its relevance to the site and project.  
 
4.2. Awning/Canopy Signs  
 
Awning and Canopy signs are typically mounted parallel to the building’s street frontage. This type of 
signage and graphics is allowed on any and all awning/canopy surfaces if the awning or canopy structure 
has been approved by the Master Developer and/or its Assignees.    
 
Awnings (non-rigid surfaces) may have printed, silk screened, or factory painted graphics on cloth type 
materials. Vinyl or plastic bases materials may use high performance vinyl applied in the field.   
 
Canopies (rigid surfaces) may have hanging, surface mounted, top mounted or projecting letters off all 
surfaces of the structure.  
 
4.3 Custom Cabinets  
 
Creative designs and forms are encouraged.  Unless part of a nationally registered and/or trademarked 
logo, rectangular shaped designs are prohibited without Master Developer and/or its Assignees 
overriding approval.   
 
Custom cabinets feature multiple layered and sided cabinets with a mix of opaque and/or translucent 
backgrounds with various types of lettering, accents, and illumination methods, fabricated as single 
units.   
 
Custom signs may be illuminated either internally, externally, or indirectly, or a combination or a 
combination thereof. When cabinet signs are used, the background surface(s) adjacent to the sign 
should be illuminated as well to provide definition of the sign’s form.  
 
 
4.4 Roof Signs  
 
Not Allowed 
 
4.5 Shingle/Arcade Signs  
 
Retail and/or main-street type of developments may have shingle/arcade signs that advertise a business 
and help identify its entry for customers along covered pedestrian walkways 
 
Each business will be allowed one (1) shingle/arcade sign at each patron entry point.  
 
Signs will be mounted under an arcade, canopy or awning depending upon the architectural design.

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Signs will be limited to six (6) square feet and the lowest point must be mounted a minimum of eighty 
(80) inches above grade.   
 
Signs may have graphics on both sides so as to allow its reading from either direction. These signs do not 
count against tenant's signage allotment.  
 
4.6 Window Signage/Graphics  
 
Window signs shall not exceed thirty percent (30%) of each window area located on the ground floor of 
a building. Window areas separated by muntins or mullions shall be considered as one continuous 
window pane. 
   
Window signage intent should be to augment the display of merchandise, and be scaled proportionately 
to the architecture and the physical window opening.   
 
Incidental signage for suite identification, use of credit/debit cards, hours of operation etc., may be 
included within this area  
 
Window Signage/Graphics shall not count against the tenant’s building signage allotment.  
 
5. Temporary Signs 
 
All temporary signage requires City approval. 
 
A Temporary Sign Package demonstrating all proposed temporary signs shall be submitted to the Master 
Developer and/or its Assignee for review and approval prior to a submittal to the City for approval and 
any such signs being fabricated and installed on the site.   
 
All temporary signs may be externally illuminated.  
 
 
5.1 Freeway Project Land Sales Signs  
 
Site, sale and lease information along the Loop 101/Agua Fria Freeway for Vision 2 information. These 
signs are controlled exclusively by the Master Developer and/or its Assignee for use in sales and 
marketing of development parcels.  Maximum height: 35’, Maximum Area: 400 sf, Maximum Text: 200 
sf. 
 
One (1) sign per parcel area.  
 
5.2 On Site Individual Parcel Sales Signs   
Site, sale and lease information within and along perimeter and interior roadways. 
 
For parcels with less than twelve (12) acres, one sign per street frontage;  
 
For parcels with twelve (12) acres or more, additional square footage and height is allowed per Section 
D, Sign Matrices.

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5.3 Construction Information Signs  
 
On site information and safety signage as required by the City and/or contractor. Such signs may use 
reflective vinyl to aid in the transference of safety and site information.  
 
For parcels with less than twelve (12) acres, one sign per construction traffic entry.   
 
For Parcels with twelve (12) acres or more, two (2) signs per construction traffic entry.  
 
5.4 Construction Trailer Graphics  
 
On site identification, phone number and information of the site’s developer/contractor. Such 
information may cover up to fifty (50) percent of the trailer’s walls upon review and approval of the 
Master Developer and/or its Assignee.  
 
Additional printed or painted graphics may cover the entire trailer upon review and approval of the 
Master Developer and/or its Assignee.  
 
5.5 Construction Directional Signs  
 
To comply with City of Glendale Zoning Ordinance. 
 
5.6 Construction Fence Screening Graphics  
 
Project information applied/attached to construction fence. Such signs may include project graphics and 
lease/sale contact information.  
 
Fence screening may encompass the entire construction fence.  
 
Fence screening may be flexible material if applied to chain link, or solid material if applied to solid 
surfaces.  
 
5.7 Banners  
 
Standards - All Signs for grand openings or temporary business identification while awaiting permanent 
signage, pennants, streamers or other such devices shall be subject to the following safety standards 
and requirements: 
 
City permit will be for 30-day increments; not to exceed three increments.  
Banners shall be attached to a solid structure in a secure manner.  
Banners shall have a minimum clearance of eight (8) feet above grade when placed above an area open 
for the common or general use of the public.  
 
Banners shall be vented as required to ensure they will withstand wind pressure from any direction 
applied to the projected exposed area.  
 
Banners shall not project above the roof line.

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a) Temporary Events 
 
All temporary events/signage requires permits per City approval.  
 
Such signs shall be erected no more than two (2) days prior to the event and shall be removed no more 
than one (1) day after the event. Total duration of use for such signs not to exceed seven (7 days. 
  
Such signs are limited to no more than four (4) events at any one (1) single site in a calendar year.  
 
b) Grand Openings/Business Identification 
 
Temporary business identification is limited to one (1) sign per street front.  
 
Such signs shall be erected for a period not to exceed thirty (30) days.  
 
Permits for grand openings shall be issued only if a valid building permit for construction or alteration of 
the building or suite for that location has been issued, or a valid application for a certificate of 
occupancy has been made for the address in question.  
 
c) Parking Lot Banners/Graphics 
 
Banners and graphics throughout the year can be seasonal and or tenant oriented without a time limit.  
 
1 Banner per tenant allowed, 6’ maximum height, 30 square foot maximum area. 15 square foot text 
maximum. 
 
5.8 Inflatables  
 
Primarily used in retail applications, these signs are oriented for on-site to advertise temporary events, 
specialty vendor promotions. Inflatables shall be:  
 
Equipped with a rapid deflation device.  
 
Located in a manner that does not block or make inoperable doors, vents, emergency access windows or 
other openings serving occupants of a building.  
 
Restrained, attached, or held in place by a cord, rope, cable or other tethering method to the ground 
that is engineered to be sound. 
 
Inflatables shall not extend into or over the rights-of-way or be located on rooftops.  
 
No floating or flying type of inflatables, or helium filled objects over a five-hundred (500) square feet will 
be allowed.  
 
Total duration of use for such signs not to exceed five (5) days.  
Inflatables shall not be erected without expressed approval of the Master Developer and/or its Assignee.  
 
5.9 Projected Signs/Graphics (light created)

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These signs are oriented on-site to advertise temporary events, specialty vendor promotions. 
  
Total duration of use for such signs not to exceed five (5) days.  
 
Illumination may be innovative and incorporate a variety of lighting types, such as neon tubes, fiber 
optics, incandescent lamps, LEDs, cathode ray tubes, shielded spotlights, and wall washes or similar 
techniques.   
 
D. 
Sign Matrices    
 
E. 
Design, Color & Material Palettes 
 
All signs for both the project identification and tenants/land owners within Vision 2 are required to 
comply with these guidelines and must have approval of the Architectural Review Committee, the

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Master Developer and/or its Assignee, and permits issued by the City of Glendale prior to fabrication 
and installation. Signs that are not specifically mentioned in these guidelines or within the City Sign 
Code, Section 705, are not allowed. Signs that are not in compliance will be removed at the owner’s 
expense.  
 
Vision 2 Signage –  
  
The permanent identification signs for Vision 2 relate to the planned architectural concepts and design 
guidelines previously established.   
 
The project’s primary identification are freeway pylons which are tall, double-faced signs with a 
vertically mounted Vision 2 logotype. These signs create a strong design element that identifies the 
project boundaries along the freeway which is the project's primary exposure to traffic and thus 
accessibility.   
 
Primary and Secondary Project Identification Monuments are horizontal, multi-layered and made of 
flagstone, stone and stone veneers, metal and concrete with pan-channel Vision 2 logotype. The 
horizontal signs are designed to complement the landscaping, creating an overall composition between 
the man-made and natural elements of the site. These signs define the entries to the site and are the 
public’s greeting to the site. 
 
To suggest architectural massing, all signs within the overall project shall be multi-layered, and 
composed of various materials that may include aluminum, stone veneers, CMU, exposed aggregate 
concrete, etc.   
 
Contrasting shapes should be placed against should be placed against each other to provide visual 
interest and break up large sign expanses.  
 
Tenant Signage  
 
Freestanding tenant monuments, directionals and other site related signs should reflect the individual 
architectural style, color and material palettes of its project. These signs must also related to the overall 
character of Vision 2 in being multi-layered and dimensional, with varying forms to create strong design 
elements whether they are single user or multiple tenant signs. Horizontal signs within adequate ground 
space that are integrated with the landscaping are encouraged where appropriate to provide additional 
continuity with the project.   
 
Materials shall complement the site and building architecture, in appropriate applications for the 
materials’ use. It is highly encouraged to incorporate stone and/or stone veneers into signage bases 
when it is used on the building.  
 
 
Color Palettes - (Applies to all permanent and temporary freestanding signs)  
 
Colors for individual projects within Vision 2 are highly recommended to utilize similar deep tonal hues 
and colors as they will provide continuity to the already established style and quality of the overall 
project.

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The Master Developer and/or its Assignee shall approve all designs, colors and material palettes for 
proposed signage programs throughout the development. No color shall be overly bright, fluorescent or 
“safety-signage” colored which may conflict with traffic regulation type signage. 
Monumentation Concepts. 
 
 
 
Signage Concepts

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Signage & Lighting Concepts

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10. Circulation 
 
Circulation Elevations 
 
 
 
Circulation Master Plan

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Access Points 
 
All access points will provide a turn lane with a minimum of 150 feet in length plus a 100 feet taper.  
 
Installation of Traffic Signals 
 
To accommodate the volume of traffic, the project developer(s) will provide one (1) traffic signal at 99th 
Avenue and one (1) traffic signal along Glendale Avenue.  
 
If additional traffic signals are desired, a developer may submit a Traffic Impact Study to be reviewed 
and approved by the City’s Transportation Department.  
 
Medians 
A raised medians will be constructed by the developer on Glendale Avenue, Ballpark Boulevard, and 99th 
Avenue, unless otherwise determined by the City’s Transportation Department.  
 
 
 
Pedestrian Circulation Master Plan

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A. Parking Standards: 
 
Parking Space Dimensions and Calculations  
 
Vision 2 will use the Parking Requirements below. 
 
The development shall meet the parking requirements per the City’s Zoning Ordinance and City Code. A 
development may deviate from the City’s required parking standards by submitting a shared parking 
model or parking study to determine adequate parking requirements for approval by the City or apply 
for a variance to reduce the City’s parking requirements.  
 
Parking Study Standards: 
 
1. Demonstrate current parking needs and projection of future trends 
2. Demonstrate areas where additional parking can occur if occupancy has changed, or 
expansion of development is proposed.   
 
 A shared parking agreement, parking study, or variance will need to be processed before or in 
conjunction with a Design Review Application submittal before a Design Review Application can be 
approved.   
 
All design elements for the entire project regarding parking space, design and materials shall meet or 
exceed ADA requirements, when required. 
 
 
Surface Parking: 
 
Parking spaces to be a minimum dimension of nine (9) feet by eighteen and a half (18.5) feet, unless 
otherwise approved by the Planning Division. Tandem Parking shall be permitted only for reserved 
residential parking spaces. Minimum dimension of tandem spaces to be a minimum of nine (9) feet by 
eighteen and a half (18.5) feet. 
 
 
Garage Parking: 
 
At least 50% of provided spaces shall be a minimum dimension of nine (9) feet by eighteen and a half 
(18.5) feet; 50%  of parking spaces may be reduced down to eight (8) feet six (6) inches by eighteen and 
a half (18.5) feet. 
 
A minimum of twelve (12) inches setback from any interior wall or column shall be provided. 
 
Tandem Parking shall be permitted only for reserved residential parking spaces. Minimum dimension of 
tandem spaces to be a minimum of nine (9) feet by eighteen (18) feet. 
 
If individual garages for residential are provided, a minimum unencumbered width of nine (9) feet six (6) 
inches per spaces and an unencumbered depth of eighteen (18) feet must be provided.

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Electric Vehicle Charging Station (EVSE)  
 
Development will provide a minimum of one Level 2 or Level 3 electric vehicle charging station for every 
12 vehicle parking stalls.  
 
The provision of electric vehicle parking spaces will vary based on the design and use of the primary 
parking lot. The following required and additional location and design criteria are provided in 
recognition of the various parking lot layout options. Where provided, electric vehicle charging spaces 
shall include the following: 
 
(a) Each space shall be posted with signage indicating the space is only for electric vehicle charging 
purposes. Days and hours of operation shall be included if time limits or tow away provisions are to be 
enforced.  
 
 
(b) Where EVSE is provided within an adjacent pedestrian circulation area, such as a sidewalk or 
accessible route to the building entrance, the EVSE shall be located so as not to interfere with ADA 
accessibility requirements. 
 
(c) Where EVSE is installed, adequate site lighting shall exist, unless charging is for daytime purposes 
only. 
 
(d) EVSE outlets and connector devices shall be no less than 36 inches and no higher than 48 inches 
from the surface where mounted and shall contain a retraction device or a place to hang permanent 
cords and connectors sufficiently above the ground or paved surface. 
 
 
Parking for electric vehicles should also consider the following: 
 
(a) Information on the EVSE identifying voltage and amperage levels and any time of use, fees, or safety 
information. 
 
(b) Installation of directional signs at the parking lot entrance and at appropriate decision points to 
guide motorists to the electric vehicle parking space(s).  
 
 
Parking Garage Screening: 
 
Ground/first floor:  The ground/first floor shall be designed to allow retail/commercial space adjacent to 
street where feasible.  Where such commercial space is feasible and viable, it should orient to the 
central north-south internal street.  
 
2nd Floor and Above:  Vehicles shall be screened from public view within the garage.  Vehicles shall be 
screened from view by a minimum of a 3-foot wall, or other appropriate screening material as approved 
by the Planning Division.

Vision 2 
Planned Area Development 
Project Narrative 
65 
 
   
Parking structures may include murals or other architectural features to reduce long spans or blank 
walls.   
 
Portions of the top deck level may house amenities for the sole use of residents.  These amenities are 
discussed in greater detail in the Amenities in section G part 4, but they may include a roof garden, 
patios, BBQ’s, dog parks social gathering areas. 
 
 
Compact Car: 
 
In any development containing more than 20 parking spaces, up to 50 percent of the total number of 
spaces may be sized to accommodate compact cars, subject to the following: 
 
(1) Each space shall be clearly identified as a compact car space by painting the word “COMPACT” in 
capital letters, a minimum of eight inches high, on the pavement at the base of the parking space and 
centered between the striping; 
 
(2) Aisle widths shall conform to the standards set for standard size cars; and 
 
(3) Apartment developments may designate up to 40 percent of the required parking spaces as 
compact spaces at eight (8) inches by sixteen (16).  
 
 
Off Street Loading  
 
Ground level retail is required to provide the following minimum for designated loading spaces: 
 
0 s.f. - 24,999 s.f.  
 
0 spaces 
25,000 s.f. - 40,000 s.f.   
1 space 
40,001 s.f.-100,000 s.f.   
2 spaces 
100,001 s.f.–160,000 s.f.  
3 spaces 
 
The designated office tower district will provide a minimum of 1 loading zone, allowed to be within the 
attached parking structure.  
 
Multi-Family residential minimum parking requirements*:  
* Requirements applicable for the Residential High and the Mixed-Use Entertainment district, the 
Residential low district will not be required to provide a designated loading space. 
 
0 - 25 du  
 
 
0 spaces 
26 du -150 du   
 
1 space 
151du – 300 du  
 
 2 spaces 
Each additional 200 du  
 1 additional space 
Guest Parking                                  0.5 spaces per du 
 
Residential loading areas may be located within an above or below grade parking structure provided 
that the loading area has direct access to the residential structure.

Vision 2 
Planned Area Development 
Project Narrative 
66 
 
 
Commercial development loading, (exclusive of residential, office and ground level retail) this includes 
any 2nd floor and above commercial uses in the mixed-use entertainment district and hotel districts, 
shall comply with the following standards. Spaces may be contained internal to a parking structure. 
 
0 s.f. – 24,999 s.f.  
 
0 spaces 
25,000 s.f. – 100,000 s.f.  
1 space 
100,001 s.f. – 240,000 s.f.  
2 spaces 
240,000 s.f. – 400,000 s.f.  
3 spaces 
Each additional 120,000 s.f.  
1 additional space 
 
A shared loading area model will be permissible between the commercial and residential loading spaces, 
provided the City Planning Division approves such shared loading model.   
Loading areas located along arterial streets will have a 10 feet landscape setback from the curb.  
Loading spaces will not be less than 10 feet in width and 30 feet in length.  
 
Paving materials/Design and street sections:  All nonstandard materials used within public right-of-way 
will be maintained by the developer via an approved Developer Maintenance Agreement with the City, 
unless otherwise regulated.  
All materials within the Pedestrian crossing shall meet ADA requirements and may not create a 
significant noise issue with vehicle traffic. 
 
 
10. 
Drainage 
 
a. Topography and Drainage 
 
i. 
The site currently consists of agricultural fields and associated irrigation ditches. 
The land generally slopes to the southwest at an average slope of 0.30%. The western 
boundary of the north half of the site is bordered by the New River. The New River is 
improved with bank stabilization and channelized at this location. The southwest and 
western boundary of the south half of the site is bordered by a large irrigation channel. 
A portion of the channel is owned by the USA Bureau of Reclamation and the remainder 
is owned by the Salt River Project Agricultural Improvement & Power District. The 
channel is for irrigation purposes and cannot be used for site drainage. According to the 
Flood Insurance Rate Map (FIRM) for this area, the site is not within a Special Flood 
Hazard Area (SFHA) and is located in an area designated as Zone X (Shaded). 
 
Development within the site will be required to retain the 100-year, 2-hour storm event 
for the gross site area of development (includes adjacent half-streets). Runoff generated 
in excess of the 100-year, 2-hour event shall be designed to exit each development site 
at the historical discharge location. 
 
Design and construction of all public improvements shall conform to the City of Glendale 
Engineering Design and Construction Standards. Exceptions to these standards may be 
requested by the developer but must be approved by the City Engineer.

Vision 2 
Planned Area Development 
Project Narrative 
67 
 
11. 
Infrastructure/Utilities 
 
a. Water 
i. 
City of Glendale will be the water service provider for the site. Existing water 
infrastructure consists of a 12-inch waterline in Glendale Avenue, a 12-inch waterline in 
99th Avenue, and an 8-inch waterline one-quarter mile south of the Maryland Avenue 
alignment. Development parcels will be required to connect to the public system, 
completing waterline loops where necessary to provide sufficient domestic, fire and 
landscape service to the development. 
 
b. Wastewater 
 
City of Glendale will be the wastewater service provider for the site. Existing wastewater infrastructure 
consists of an 8-inch sewer in the eastern portion of Glendale Avenue, and 15-inch and 42-inch sewers in 
99th Avenue. 8-inch sewer stubs will be provided for properties adjacent to Ballpark Boulevard. Due to 
the site topography and the fact that the City does not have a sewer outfall along the western boundary, 
a lift station will be required to pump wastewater generated by the Vison 2 development to the 42-inch 
sewer in 99th Avenue. As lift stations are site specific, they are not included in the development impact 
fee schedule for water and sewer. 
 
c. 
Lift Station 
   
As part of the Master Development for the Vision 2 PAD, a lift station is required to service the area. 
Development of all parcels will require the developer/property owner(s) to structure an agreement to 
establish cost-share amounts to utilize a proportionate share of the lift station.  Such agreements will 
need to be documented and recorded before permits for construction are issued.    
 
d. 
Other Infrastructure 
   
In conjunction with the first phase of development, a Master Infrastructure Plan will be submitted.  The 
Plan will indicate required infrastructure and associated phasing.  Subsequent Plans will be provided as 
required by the City. 
 
12. 
Administrative Processes 
 
a. Alternative Equivalent Compliance: 
 
A developer may request an alternative solution(s) for any design or construction standard 
within the Vision 2 Planned Area Development. This allows developers and City staff to work 
creatively to achieve innovative solutions that further the goals of Vision 2, as well as those of 
the City. 
 
A request for alternative equivalent compliance may only be approved if the following 
conditions are satisfied: 
 
1. 
That the proposed alternative achieves the intent of the section or ordinance 
from which alternative compliance is sought; or,

Vision 2 
Planned Area Development 
Project Narrative 
68 
 
 
2. 
The proposed alternative achieves the intent of the section or ordinance from 
which alternative compliance is sought to the maximum extent practicable, and is 
necessary because of: 
 
a. 
Physical characteristics unique to the subject site; or, 
 
b. 
Physical design characteristics are unique to the proposed uses or type of use. 
 
 
The appropriate City Department Director(s) will review and make the final determination, 
which may require supporting documentation and justification. 
 
 
b. Amendments to the Planned Area Development 
 
The Vision 2 Planned Area Development may only be amended utilizing the procedures outlined 
below. 
 
Major Amendments: If the Planning Administrator determines that a requested amendment is a 
major amendment, as described below, the amendment request shall be processed in the same 
manner as prescribed for the original approval, pers Section 5.913.F of the City’s Zoning 
Ordinance. 
 
Minor Amendments: If the proposed amendment is not determined to be a major amendment, 
as described below, then the request shall be considered a minor amendment. The Planning 
Administrator shall review the request against the appropriate provisions of this document and 
the City’s Zoning Ordinance and shall make the final determination regarding the amendment.  
 
Major Amendment Criteria 
 
An amendment shall be deemed to be major if the request involves any of the following: 
i. 
Any substantial alteration to the list of permitted uses set forth within the 
Planned Area Development, as deemed to be substantial by the Development Service 
Director or designee.  
 
ii. 
Any alteration to the development standards within the Planned Area 
Development, which modifies the intent and purpose of the Planned Area Development. 
 
 
Minor Amendment Criteria  
 
An amendment shall be deemed to be minor if the request involves any of the following:

Vision 2 
Planned Area Development 
Project Narrative 
69 
 
iii. 
Any alteration to the Planned Area Development narrative that does not directly 
impact the health, safety or welfare of any adjacent property owner, or that of the 
general public, as determined by the Planning Administrator. 
 
iv. 
Any proposed use which is deemed by the Planning Administrator to be 
analogous to the permitted land uses established within the Vision 2 Planned Area 
Development. 
 
 
Upon the approval of a proposed amendment to the Planned Area Development, the 
amendment shall be attached to the Planned Area Development narrative as an addendum and 
shall become a part thereof.   
 
c. Land Use Interpretation: 
The PAD document provides general permitted land uses and various specific prohibited 
land uses. If a land use is not clear within the PAD, an interpretation from the City’s 
Development Service Director or designee will make a formal determation on the proposed 
land use.  
 
 
 
Property Owner’s Association (POA)  
 
A Property Owner’s Association with Covenants, Conditions and Restrictions will be established and 
recorded prior any issuance of permits. 
 
The POA will maintain the improved right-of-way adjacent to Owner’s Parcel.   
 
Unless otherwise agreed upon, the POA will develop and maintain all common open space aeras with 
the Master Development of Vision 2. 
 
  
 
 
 
 
 
 
 
 
 
13. 
Time Schedule for Development

Vision 2 
Planned Area Development 
Project Narrative 
70 
 
As with any project of this size, Vision 2 will be constructed on a phased basis over an extended period 
of time and depending upon market demand. Approval of this PAD application would not start the 
design and construction process. The initiation of these activities would be strictly driven by market 
demand. 
 
Conclusion 
 
The Vision 2 PAD proposal was planned in a careful and thoughtful manner. The land uses are a good fit 
to the existing and planned uses in the area and consistent with the General Plan. This PAD District is 
appropriate in permitted land uses, development standards, and architectural & landscape designs, as 
well as signage.   
The Vision 2 PAD would be another step towards well thought-out economic development strategies to 
for investments and business attractions to continue making Glendale the best place to live work and 
play and the entire valley of the sun. 
 
 
The Vision 2 PAD proposal was planned carefully and thoughtfully. This PAD District is appropriate in 
permitted land uses, development standards, architectural & landscape designs, and signage. The land 
uses are a good fit with existing and planned land uses in the area and consistent with the objective and 
goals of the General Plan.   
 
The Vision 2 PAD would be another step toward well-thought-out economic development strategies for 
investments and business attractions to continue making Glendale the best place to live, work, and play 
and the entire valley of the sun.