CP Final Report

City of Glendale — Regular Meeting (2020-01-16)

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Citizen Participation Final Report for 
CENTERPOINT 
Southeast corner of Cardinals Way and Loop 101 Freeway 
A PLANNED AREA DEVELOPMENT 
Case Number:  ZON19-13 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Prepared by: 
EARL AND CURLEY, P.C. 
ATTORNEYS AT LAW 
 
Prepared: 
December 18, 2019

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CITIZEN PARTICIPATION FINAL REPORT 
Centerpoint 
Rezoning  
 
The following is the Citizen Participation Final Report which sets forth the results of citizen 
participation/outreach efforts to date for the Rezoning request (Application No.: ZON19-
13) for the approximate 63-acre property located at the southeast corner of Cardinals 
Way and Loop 101 Freeway.    
 
PROJECT DESCRIPTION 
 
On behalf of the property owners, Kent Circle Partners, we are pleased to submit this 
Rezoning application and supporting documents for the approximately 63 acres located 
at the southeast corner of Cardinals Way and the Agua Fria Freeway (“Loop 101”) 
(“Property”).  The property is being planned for a mix of potential commercial retail, 
restaurants, entertainment, hospitality, office, medical, healthcare, employment and multi-
family in accordance with the proposed Centerpoint PAD document.   
 
The purpose of the proposed Planned Area Development (“PAD”) is to create specific 
standards to guide the development of the overall property of approximate 63-acres.  This 
subject property extends from Cardinals Way (Bethany Home Road) on the north to 
Missouri Avenue (alignment) on the south and from the Loop 101 Freeway on the west 
over to 95th Avenue on the east.  The property enjoys approximately 1/2 mile of the Loop 
101 freeway frontage and full visibility from the Freeway.  This request seeks to rezone 
the property from the existing approved PAD (relating to the former CBD101 master plan) 
to a new PAD zoning to allow for the development of a different style of high-quality mixed-
use development, which implements the greater vision of the City of Glendale’s vision for 
development along the Loop 101 Freeway corridor.  The project has been named 
CENTERPOINT PAD. 
 
In 2008, the City Council approved a General Plan Amendment for this property, which 
designated the site as “CCC” (Corporate Commerce Center) with corresponding 
approved PAD for the ultra-high density CBD101 project. This earlier PAD zoning remains 
in place on the Property.  However, at that time, now more than a decade later, the 
objective of CBD101 was to create an “edge city” for the West Valley is no longer 
consistent with the City’s vision. As earlier stated, the CBD101 plan called for an ultra-
high-intensity, mixed-use development that included up to 4.6 million square feet of office, 
hotels, commercial retail space, and residential.  The building heights approved ranged 
from 40-feet to 400-feet.  No portion of that project has materialized.  
 
Thus, this request now seeks to rezone the Property to a different style and somewhat 
less intense PAD still dedicated to high quality and design but better tailored to allow 
market flexibility in uses through a master development.  More specifically, this PAD 
creates a unique mixed-use environment for a wide variety of land uses including but not 
limited to commercial retail, restaurants, entertainment, hospitality, office, medical, 
healthcare, employment, and/or multi-family residential uses within the context of

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circulation and common landscape themes.  A companion administrative Design Review 
application is being submitted and seeks approval for the first development within 
CENTERPOINT, which is a multifamily Residential parcel (approximately 15-acres) 
located on the southern portion of the overall 63 acres.  The other elements of this master 
development, Area A (on the northern 2/3’s of the overall property), will be subject to 
separate administrative Design Review submittals and administrative approvals at a later 
time when this area is ready for development. 
 
 
OVERVIEW OF ELEMENTS OF CITIZEN NOTIFICATION  
 
The Citizen Participation Final Report was prepared in accordance with the City of 
Glendale Citizen Participation Ordinance (CPO).  As prepared, the Final Report meets 
the City’s CPO requirements and the recommended notification area as identified by the 
Planning Department.  In accordance with requirements of the CPO, the following process 
was completed: 
 
• The Citizen Participation Plan was approved by the City Planner handling this 
case.   
 
• A Neighborhood Meeting was deemed to be the most appropriate notification 
technique to inform the adjacent property owners/residents and/or interested 
parties of the requests.   
 
• On October 4, 2019, Earl and Curley P.C. mailed the required Neighborhood 
Meeting Notification/Invitation letters.  There were a total of 44 letters mailed to: all 
property owners within 300-feet of the subject site (utilizing the Maricopa County 
Assessor data base), all interested parties for the Yucca District (as provided by 
the Planning Department), the Mayor’s office, the City Council’s office, Jeremy 
Underwood, Planner, and Diana Figueroa, Management Assistant Planning 
Department to advise them of the proposed Rezoning application and to notify 
them of the neighborhood meeting to discuss the applications.  According to the 
Planning Department, there are no registered Glendale Homeowners Associations 
or Registered Neighborhood Group near the subject site.   
 
• The list of adjacent property owners within 300-feet of the subject site (utilizing the 
Maricopa County Assessor data base), all interested parties for the Yucca District 
(as provided by the Planning Department), the Mayor’s office, the City Council’s 
office, and the Planning Department, along with assessor’s map exhibit which 
shows which property owners were notified, is provided in the Appendix.  
 
• The notification letter invited residents and interested parties to attend a 
neighborhood meeting in the area at Renaissance Phoenix Glendale Hotel and 
Spa, 9495 W. Coyotes Boulevard (Cascade A Conference Room), Glendale, 
Arizona 85305 on Monday, October 21, 2019 from 6:00 PM to 7:00 PM.  The letter 
provided a brief explanation of the proposed application and explained the purpose

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of the meeting and included an aerial exhibit and site plan.  A copy of the 
Neighborhood Meeting Notification/Invitation letter and exhibits are provided in the 
Appendix.   
 
• The neighborhood meeting letter also included the applicant’s contact information, 
such as address, phone number, e-mail address, and fax number, so if anyone 
wanted to express concerns, issues, or problems, they could also do so by calling, 
writing, emailing, or faxing the applicant.  The letter also provided the name and 
email of the City’s Planner handling this case. 
 
• A neighborhood meeting was held on Monday, October 21, 2019 from 6:00 PM to 
7:00 PM at the Renaissance Phoenix Glendale Hotel and Spa, 9495 W. Coyotes 
Boulevard (Cascade A Conference Room), Glendale, Arizona 85305, to inform 
those in attendance of the proposed rezoning application.  Only 1 property owner’s 
representative attended the meeting.  Jeremy Underwood, Planner, also attended 
the neighborhood meeting.  See attached Neighborhood Meeting Sign-In sheet.  
There were also 5 members of the development team who also attended the 
meeting.   
 
• A series of 24” x 36” boards were set up to allow attendees the ability to view the 
exhibits up close and at their own pace and receive answers to their individual 
questions.  The boards included: Images and data from the existing CBD101 
zoning on the  property; an aerial photo showing the subject site and surrounding 
context and included information on the subject rezoning proposal; a detailed 
conceptual site plan for Phase 1 (the southern 15 acres); conceptual elevations for 
the multifamily development on the southern 15 acres; and one board showing the 
conceptual design features of the proposed multifamily development on the 
southern 15 acres.   
 
• As attendees came, a member of the development team provided each attendee 
with relevant information and answered any questions.  Those in attendance were 
generally supportive of the request.  
 
• To the best of our notes and recollection, a summary of the questions asked by 
those attending the meeting and the answers provided are set forth below. 
 
 
Questions: 
Responses: 
Why are you rezoning? 
This request seeks to rezone the Property 
to a different style and somewhat less 
intense PAD still dedicated to high quality 
and design but better tailored to allow 
market flexibility in uses through a master 
development.  More specifically, this PAD 
creates a unique mixed-use environment 
for a wide variety of land uses including but

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not 
limited 
to 
commercial 
retail, 
restaurants, 
entertainment, 
hospitality, 
office, medical, healthcare, employment, 
and/or multi-family residential uses within 
the context of circulation and common 
landscape themes. 
Can’t you already develop the site with 
multifamily?  
Yes, but the current CBD101 PAD zoning 
allows the multifamily development to be 
in a different orientation than what is being 
proposed. 
What is being proposed for Phase 1?  
A 
companion 
administrative 
Design 
Review application has been submitted 
and 
seeks 
approval 
for 
the 
first 
development 
within 
CENTERPOINT, 
which is a multifamily Residential parcel 
(approximately 15-acres) located on the 
southern portion of the overall 63 acres. 
 
This multi-family residential community is 
planned to have 352 units at a density of 
23.46 dwelling units per acres.  The overall 
density proposed of the entire +/- 63 acres 
could reach as high as 80 dwelling units 
per acre but at this time, only 352 units are 
proposed.   
What heights are being proposed?  
The CBD101 plan called for an ultra-high-
intensity, mixed-use development that 
included up to 4.6 million square feet of 
office, hotels, commercial retail space, and 
residential.  The building heights approved 
ranged from 40-feet to 400-feet.  No 
portion of that project has materialized.  As 
mentioned, this request now seeks to 
rezone the Property to a different style and 
somewhat less intense PAD still dedicated 
to high quality and design but better 
tailored to allow market flexibility. The 
proposed building heights are more in-line 
with the City vision for this area shall not to 
exceed 220-feet. 
 
 
• No concerns, issues or problems have been raised with this request. 
 
• Should any adjacent property owners and/or other interested individuals raise any 
questions between now and the public hearings, the Project Team will make every

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effort to address those questions, or concerns, in an appropriate manner, such as 
but not limited to personal visits, phone calls, or other acceptable means.  
Members of the Project Team are committed to working with the City of Glendale, 
surrounding owners, and any interested parties to ensure the compatibility and 
success of this application.   
 
 
This concludes the Citizen Participation Final Report for the proposed rezoning request. 
 
 
O:\INDEX\IDM Companies\NWC of 95th Avenue & Missouri Avenue\Docs\Citizen Participation FINAL REPORT_12.18.2019.docx

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APPENDIX 
1. Neighborhood Meeting Sign-In Sheet. 
2. 300-feet Property Ownership Map. 
3. Mailing List. 
4. Neighborhood Meeting Letter.

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