Project Narrative, dated May 2020

City of Glendale — Regular Meeting (2020-06-04)

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G83 Plaza  
 
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G83 Plaza 
General Plan Amendment & Rezoning Application 
Project Narrative 
Application Nos. GPA19-10 & ZON19-05 
Southeast Corner of Glendale Avenue & 83rd Avenue 
8283 West Glendale Avenue 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revised: 
May 2020

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Development Team  
Property Owner: 
Rightstart Subsidiary, LLC 
Scottsdale, AZ 
 
Applicant / Planning Consultant: 
Jon M. Froke Urban Planning, LLC 
Phoenix, AZ

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Contents 
1. Introduction 
2. Project Description & Development Concept 
3. General Plan Amendment & Rezoning Application 
4. Planned Area Development 
5. Findings and Conclusion  
6. Architectural Themes 
 
List of Exhibits 
Exhibit A:  Vicinity Map / Aerial Photograph 
Exhibit B:  Existing General Plan 
Exhibit C:  Existing Zoning Map 
Exhibit D:  Conceptual Site Plan  
 
List of Tables 
Table 1:  Permitted Land Uses 
Table 2:  Conditional Land Uses 
Table 3:  Prohibited Land Uses 
Table 4:  Proposed PAD Development Standards

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1. Introduction 
 
Rightstart Subsidiary, LLC (the "Property Owner"), requests consideration of a 
general plan amendment and rezoning application for property located at the 
immediate southeast corner of Glendale Avenue and 83rd Avenue in the City of 
Glendale (the “Project Site”).  
 
Exhibit A:  Vicinity Map / Aerial Photograph 
 
The Project Site is located along the south side of Glendale Avenue on the east side 
of 83rd Avenue.  The Project Site is approximately 8.23 gross acres and 7.5 net acres.  
The site is vacant and has never been developed. 
 
Surrounding Land Uses & Zoning  
The Project Site is an infill parcel surrounded by existing commercial, single-family 
residential subdivisions and multi-family development.  The surrounding land uses 
are as follows: 
 
North: Abandoned gas station and single family residential, across 
Glendale Avenue. 
East: 
Duplexes. 
South: Apartment complex. 
West: Shopping center with pharmacy, gasoline station / convenience 
store, restaurants and daycare. 
 
Existing residential development to the north and east are zoned R1-7 PRD and R-3.  
The apartment complex to the south is zoned R-3.  Commercial property to the north 
is zoned C-2 and to the west is zoned SC. 
Project Site 
Glendale Avenue 
83rd Avenue 
County

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2. Project Description & Development Concept 
The Applicant proposes G83 Plaza as a mixed-use PAD, Planned Area Development.  
A mix of land uses is proposed that will respond to market conditions and 
compliment the nearby Glendale Sports & Entertainment District.  A Pre-
Application Meeting was held with the City of Glendale on August 2, 2018. (SR18-
0168).  
 
Westgate Entertainment District is located 1 mile west of the site.  Much of the 
regional demand for retail has already located at Westgate.  G83 Plaza is intended 
to compliment Westgate and provide local services to existing and future 
residential neighborhoods in this area.  For example, if a hotel is to locate at G83 
Plaza, it may cater to visitors who want to be close to Westgate, the Arena and 
Stadium, but do not wish to be that close to the action.  The hotel is envisioned as 
4 stories with 120 rooms and will include an architecturally integrated porte 
cochere. 
 
3. General Plan Amendment & Rezoning Application 
The general plan amendment and rezoning application requests to change the land 
use designation from PC, Planned Commercial, to CCC, Corporate Commerce Center 
and zoning on the Property from NSC, Neighborhood Shopping Center to PAD, 
Planned Area Development.  The current land use and zoning designations have 
proven to not position the property for development on the City's namesake street.   
 
Each development parcel in the PAD will be designed to complement each other 
with shared vehicular and pedestrian access, common landscape themes and 
complimentary building design materials and elements.  The applicant supports a 
Mixed-Use designation for this property should a new land use classification be 
created in the City’s General Plan in the future. 
 
4. Planned Area Development 
The PAD will allow this site to be developed with meaningful land uses for the 
neighborhood. This zoning classification will facilitate development at an intensity 
that is consistent with existing development in the immediate vicinity while 
allowing flexibility in land use and development standards that will respond to 
market conditions.  The residential component will complement the Glendale 
Avenue Corridor.  The PAD will support the Glendale Sports & Entertainment 
District and the goals of the City of Glendale.

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Table 1:  Permitted Land Uses 
Permitted Land Uses 
Commercial Retail 
Hotel 
Office 
Medical / Dental Offices 
Fitness Center / Health Club / Gym 
Financial Institutions (with or without drive-thru window) 
Residential (limited to 150 dwelling units) 
Restaurant (with or without drive-thru window) 
 
Table 2:  Conditional Land Uses 
Permitted Land Uses 
Gasoline Sales / Convenience Store 
Wireless Facilities (subject to the provisions of the Zoning Ordinance) 
 
Table 3:  Prohibited Land Uses 
Prohibited Land Uses 
Billboards / Digital Billboards  
Deferred Presentment Facilities (pay day loan) 
Hookah Lounge 
Industrial 
Medical Marijuana Facilities 
Piercing and Tattoo Parlors 
 
Table 3:  PAD Development Standards 
PAD Development Standards 
Perimeter Building Setbacks 
20 Feet 
Maximum Density 
20 DU/AC 
Maximum Building Height 
60 Feet 
Maximum Lot Coverage 
50% 
Minimum Open Space  
20% - within Commercial Area 
30% - within Residential Area 
Parking 
Required parking will comply with the Zoning Ordinance, 10’ x 20’ parking spaces are 
anticipated.  Parking for the fitness center and hotel will be determined at the time of 
Design Review.

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Screening / Miscellaneous 
G83 Plaza will incorporate appropriate screening methods.  Decorative CMU block 
will be used for parking lot screen walls.  It is not anticipated that the existing block 
walls along the east and south property line will be modified.  Landscaping will 
provide screening between the commercial and residential component of the 
project.  Trash and recycling dumpsters will be enclosed with decorative masonry 
block and will include metal gates.  Mechanical equipment will be screened from 
public view with parapet walls and other appropriate screening methods as needed. 
 
On & Off-Site Improvements 
Water improvements will include the installation of water lines within the Project 
Site.  The water line will connect to existing waterlines in Glendale Avenue and 
83rd Avenue.  No other off-site water improvements are anticipated. 
 
Sewer improvements include the installation of sewer lines within the Project Site.  
The sewer line will connect to existing sewer lines in Glendale Avenue and 83rd 
Avenue.  No other off-site sewer improvements are anticipated. 
 
Transportation & Circulation 
G83 Plaza will be accessed from new and existing driveways. The primary entrance 
onto the site will be on Glendale Avenue to align with the existing landscape median 
break.  It is not anticipated that additional right-of-way dedications will be needed 
for Glendale Avenue and 83rd Avenue. Roadway improvements along both streets 
will be constructed as part of the project, subject to Design Review. 
 
Subsequent to the zoning approval, the right-of-way for Lamar Road was 
abandoned by the property owner at the request of the City Traffic Engineer.  At 
that time, it was determined that Lamar Road was not needed along the south 
property line.  How to terminate Lamar Road, west of 81st Lane (which is off-site), 
will be determined at the time of Design Review. 
 
Subsequent to the zoning approval, the City constructed the existing raised 
landscape median and landscape improvements in advance of the 2008 Super Bowl 
enhancements to the area.  The existing median break will provide access to the site 
for westbound motorists on Glendale Avenue who wish to turn left (south) into the 
site.  Future driveways into G83 Plaza will be reviewed and approved by the City at 
the time of Design Review.  Shared driveways to the site will be determined at that 
time.   
 
Local bus transit service is available on Glendale Avenue and 83rd Avenue.  These bus routes 
provide access to Historic Downtown Glendale, Old Town Peoria, Westgate, and Luke Air 
Force Base.  The Glendale Urban Shuttle and Dial a Ride is also available to the site. New 
driveways within the Project Site will provide access to each development parcel.

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Additional driveways will be provided on Glendale Avenue and 83rd Avenue as approved 
by the City, at the time of Design Review to provide safe off-site and on-site circulation. 
 
Planned Open Space & Amenities 
G83 Plaza will include a minimum of 20% of open space in commercial areas and 
30% in residential areas.  Both pedestrians and bicyclists will be accommodated in 
the design of each phase of development. All retention basins will be sized to 
accommodate the on-site impervious surface areas. Final design and amenities will 
be determined at the time of Design Review for each development parcel. 
 
Exhibit B:  Existing General Plan 
 
 
Exhibit C:  Existing Zoning Map 
 
County 
County

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Exhibit D:  Conceptual Site Plan (Subject to Design Review) 
 
5. Findings & Conclusion 
This application warrants approval based on the following findings and conclusions: 
 
▪ 
The proposal will be compatible with surrounding residential and 
commercial development. 
▪ 
The proposal meets the City’s expectations regarding site planning, 
landscaping, building materials, colors, and screening of mechanical 
equipment. 
▪ 
The completed project will provide additional shopping, dining and 
hospitability that will complement the nearby Glendale Sports & 
Entertainment District. 
Site:  8.23 Acres

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▪ 
This proposed development will serve two primary objectives of the 
General Plan by: 
1. Creating new infill development opportunities; and 
2. Creating new opportunities for jobs.  
 
Conservation, Rehabilitation and Redevelopment Element Policy. The City shall 
encourage and support infill development to take advantage of existing 
infrastructure, community and educational facilities, and enhance existing 
neighborhoods. 
 
G83 Plaza will fulfill the City’s goal of promoting in-fill development 
 
▪ 
Environmental Planning Element. There are noise limitations for construction 
activities, including operation of equipment, to time periods specified in City 
Code or under a city-granted permit. 
▪ 
Development of the Project Site will comply with the City’s noise ordinance.  
 
Environmental Planning Element.  Glendale’s Outdoor Light Controls Ordinance 
is intended to ensure lighting systems are designed to provide for nighttime safety, 
utility, security, and productivity, while conserving energy and costs. 
 
When developed, G83 Plaza will comply with the City’s Outdoor Light Controls 
Ordinance.  
 
The Applicant has proposed the development of vacant and under-utilized land in 
the Glendale Avenue Corridor.  Future development parcels will be created once 
the zoning and site plan is approved.  This proposal provides an opportunity for 
infill development and will complement the Glendale Sports & Entertainment 
District. 
 
6. Architectural Themes 
This section includes conceptual renderings for hotels, retail development, and 
banks that may influence the development of G83 Plaza and is representative of the 
quality of future development.  Design of the plaza with be finalized at the time of 
Design Review.

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Hotel Concepts

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Retail Concepts

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Bank Concepts

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Residential Concepts

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