Staff Presentation

City of Goodyear — Work Session (2026-06-15)

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June 15, 2026
Work Session
1
Traffic Management Center  
Optimization Strategic Plan Item

June 15, 2026
Work Session
2
Strategic Plan Item

Work Session 
June 15, 2026
3
Agenda
Upgrades to Infrastructure 
& Technology
Adaptive 
Implementation
General Findings
Path Forward
Signal History

Work Session 
June 15, 2026
4
Signal History
Terminology
Vehicle Detection
• Video
• Radar
Signal Operation Types
• Fully-Actuated
• Coordinated

June 15, 2026
Work Session
5
Signal History
Goodyear Then VS Now
42
Traffic Signals
Population ~60,000 
122
Traffic Signals
Population ~125,000
2026
2008
Litchfield Daily Traffic Volume
Van Buren – I10
11,806 in 2008          31,204 in 2026
Cotton Lane Daily Traffic Volume
Yuma Rd – I10
7,350 in 2008          30,920 in 2026
Estrella Pkwy Daily Traffic Volume
Van Buren – I10
32,762 in 2008          47,291 in 2026

Work Session 
June 15, 2026
6
Upgrades to Infrastructure 
& Technology
Technology Enhancements
• Traffic Management Center
• Fiber Network
• Radar Detection 
• Adaptive Software Module
• Pilot Program Opportunity

Work Session
7
June 15, 2026
Adaptive 
Traffic Control 
System
Traffic signal 
timing adapts 
based on
actual traffic
demand
Adaptive Implementation
System Overview

June 15, 2026
Work Session
8
Adaptive Implementation
Goals
Daily Commutes: Reduce Congestion Impact
Construction: Mitigate Traffic Delays
Freeway Detours: Faster Recovery
School Peaks: Less Wait Time
Events: Quicker Clear-Out

Work Session
9
June 15, 2026
Pilot 
Project 
Locations
Adaptive Implementation
3 Intersections
5 Intersections
6 Intersections

June 15, 2026
Work Session
10
General Findings
December 2025
December 2026
Today
Pilot Project Timeline
6 Months of data has 
been collected
1 Year collection to 
normalize data

June 15, 2026
Work Session 
11
General Findings
0
5
10
15
20
25
30
35
Cotton Lane
Litchfield Road
Average Corridor Speeds
Before
After
17 % Increase
20% Increase
27.5
MPH
32.5
MPH
20
MPH
24
MPH

Additional Benefits
•
 Cost effective
•
Maximize use of existing 
infrastructure
•
Minimal staff support once 
established
•
Ease of future deployment
June 15, 2026
Work Session 
12
General Findings

•
Continue Study of 
Adaptive Corridors
•
Possible Expansion to 
Additional Intersections
•
Evaluate Technology 
Advancements
June 15, 2026
Work Session
13
Path Forward

June 15, 2026
Work Session
14
Questions