CDC TOBACCO EDUCATION VIDEOS AGRMNT.PDF
Extracted text (via pymupdf)
7115 characters
770-488-5705 ext. 2 mcrc@cdc.gov Contractual Organization: Signer: Order Date: Street Address: Order Number: City, ST ZIP Code: PO Number: Phone: Prepared by: Email: Title Catalog ID Usage Type Dates of Use Market Estimated Cost Angie P., Love Yourself Tip VID 11963 (E:30) Digital Traditional/Social Media7/1/2024-6/30/2025 free to use John B., Don't Quit Quitting VID 11968 (E:30) Digital Traditional/Social Media7/1/2024-6/30/2025 free to use Subtotal: - $ TOTAL: - $ NOTE: NO POLITICAL AFFILIATIONS MAY BE USED. Exhibit A-1 - COST QUOTE FOR AD PACKAGE www.cdc.gov/tobacco/mcrc THANK YOU FOR USING THE MCRC! All costs are estimated based on current Screen Actors Guild rates or other negotiated rates. The requestor will be notified immediately of any substantial increase in the estimated cost. PRODUCTION WILL NOT BEGIN UNTIL SIGNED DOCUMENTS ARE SCANNED AND RETURNED TO: mcrc@cdc.gov. Please expect an invoice to be e-mailed within 2 months of signing this document. All invoices are due within 30 days of invoice date. Tagging Instructions: Customer will tag ads as needed. Brittney Baker phpio@maricopa.gov NOT AN INVOICE Maricopa County Department of Public Health 5/242024 Page 1 of 1 DocuSign Envelope ID: AE522221-E75F-4B7B-8B95-04660BFF82A3 770-488-5705 ext.2 nccd.cdc.gov/MCRC mcrc@cdc.gov USE AGREEMENT FOR THE USE OF FEDERALLY PRODUCED MEDIA CAMPAIGN TOBACCO EDUCATION ADVERTISEMENTS Agreement between the Centers for Disease Control and Prevention (CDC) and MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH for the use of Tobacco Education advertisements offered through the CDC's Media Campaign Resource Center. I. Intent of Agreement A. This Agreement sets the terms and conditions for the non-exclusive use of selected tobacco education advertisements listed in Exhibit A-1 (Cost Quote), which lists the title, ISCI code, market, types of usage (e.g. Public Service Announcement; paid television, local broadcast or local cable, Internet, New Media), and use expiration date for each ad, and is incorporated by reference in this Agreement. B. Upon receipt of this Agreement signed by an official who is legally capable of binding MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH to its terms and conditions, the above stated organization can receive broadcast quality files for television and radio ads, JPEG, PDFs, or other formats as appropriate for producing print, outdoor, and interactive online advertisements. C. The producer of the materials owns the copyright to advertisements. The producer retains all rights to use, reproduce, or distribute the ads and any derivative works, as well as all other rights granted under statutory and common copyright law. II. Use of Advertisements A. Only MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH may use the advertisements. The above stated organization is not authorized to allow others to use the advertisements. B. Use of the advertisements is exclusively for the purpose of reducing tobacco use. MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH is strictly prohibited from using any ad for the purpose of for-profit or fund raising purposes, or from using any ad in any program that charges an admission or fee-for-profit. Nor can these ads be used to promote any political party or affiliation. C. Advertisements may be altered, edited or otherwise changed only with the consent of the producer. This includes altering for use in a different media (i.e., using the sound portion of a television ad as a radio ad, using a print ad as a billboard etc.) D. No ad, or portion thereof, may be used in a separate media production, including but not limited to, an education video. E. MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH is prohibited from granting any usage of the ad(s) or portions thereof. All requests for usage can be granted only by the producer. However, advertisements, or a portion of them, may be used as part of a news story. F. The advertisement(s) may not be used after the expiration date(s) listed in Exhibit A-1 (Cost Quote.) G. MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH agrees to provide the exact flight dates/occurrences during the time period that the OSH Media Campaign ad(s) ran; to also DocuSign Envelope ID: AE522221-E75F-4B7B-8B95-04660BFF82A3 770-488-5705 ext.2 nccd.cdc.gov/MCRC mcrc@cdc.gov provide GRP data for the OSH Media Campaign ad(s) that ran. That is, planned GRPs and actual GRPs; the actual GRPs is most critical, GRP data in the most granular form if GRP data can be provided on a weekly basis that would be preferred. However, if GRP data cannot be provided on a weekly basis then the data should be provided on a monthly basis. H. All Federally produced materials must include sourcing indicating the federal agency that created the ad. It is the responsibility of MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH to add sourcing to any and all materials created by the CDC. Sourcing should be as follows: Required text for TV, Out-of-Home, Print: English: Developed by the Centers for Disease Control and Prevention Spanish: Creado por los Centros para el Control y la Prevención de Enfermedades Required text for Digital, Social: English: Source: CDC.gov/tips Spanish: Fuente: CDC.gov/consejos Required text for Radio: English: Developed by CDC Spanish: Creado por los CDC III. Enforcement In the event that the Office on Smoking and Health (OSH) determines that the contractual organization is using the ad(s) in a manner inconsistent with this Agreement, OSH shall notify the organization and shall take appropriate remedial actions, which may include, but not be limited to, providing assistance in bringing the usage into compliance. OSH may require written confirmation that the misuse has ceased and may terminate this Agreement in the event of willful, continued misuse. IV. Fiscal Responsibility MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH agrees to follow the terms and conditions of this Agreement. If the above stated organization violates this Agreement, they shall pay the talent and residual fees or other costs that may result from the misuse of the ad(s). MARICOPA COUNTY DEPARTMENT OF PUBLIC HEALTH shall maintain a record of the following information for each advertisement distributed: a. the media outlets broadcasting or printing the advertisement and related contact information, and b. proof that the media outlets receiving the ad has been notified that the ad is not to be shown after the expiration date. U.S. Department of Health and Human Services Centers for Disease Control and Prevention DocuSign Envelope ID: AE522221-E75F-4B7B-8B95-04660BFF82A3 FOR AND ON BEHALF OF MARICOPA COUNTY: ________________________________________ Chairman, Board of Supervisors Date ATTEST: ________________________________________ Clerk of the Board Date APPROVED AS TO FORM: ________________________________________ Maricopa County Attorney Date By signing below, the requester signifies understanding of the terms of use and agreement with respect to the subject matter hereof.