HEARD MUSEUM 12 GAMING GRANT APPLICATION - SRPMIC 09.23.2020.PDF

SALT RIVER PIMA-MARICOPA

INDIAN COMMUNITY
10005 E. Osborn Road, Scottsdale, Arizona 85256 / Phone 480-362-7520 / Fax 480-362-7593

12% Gaming Grant Program Application
Calendar Year 2021

Date of Application: | September 23, 2020
Organization Name: Heard Museum

Organization/Municipal Government Mailing Address:
2301 N. Central Avenue, Phoenix, Arizona 85004

Organization History:

The Heard Museum, a cultural anchor serving the Phoenix community since 1929, educates, inspires and engages the
Arizona community about American Indian art and culture by presenting original exhibitions, managing an unparalleled
library and archival resource collection, serving thousands of educators and students, and offering a wide variety of
accessible public programs and events. The mission of the Heard Museum is to be the world’s preeminent museum for
the presentation, interpretation and advancement of American Indian art, emphasizing its intersection with broader
artistic and cultural themes. The Museum stewards a collection of over 45,000 objects of Indigenous manufacture, with
more than 300,000 additional objects in the Billie Jane Baguley Library and Archives. The Museum shops, established
more than 50 years ago, serve as an important daily marketplace for the public to meet, see and shop for outstanding
work made by American Indian artists.

The Heard’s two signature, permanent exhibitions, HOME: Native People in the Southwest and Away from Home:
American Indian Boarding School Stories, play essential roles in advancing the Heard’s educational mission and
programs. These exhibitions are distinguished by innovative scholarship developed with the first-person voice of
American Indian artists, historians, community leaders and culture bearers, and — in tandem with an ongoing series of
changing exhibitions — drive attendance in excess of 130,000 visitors per year. In April 2020, the Away from Home
exhibition was awarded the American Association of State and Local History Award of Excellence and is currently touring
the nation through the support of the Mid America Arts Alliance and the National Endowment for the Humanities On the
Road program.

Since opening the Virginia G. Piper Charitable Trust Grand Gallery in 2017, the Heard Museum has also significantly
amplified our curatorial and creative output. In just over three years, the Heard has produced 26 original exhibitions
including Of God and Mortal Men: Masterworks by T.C. Cannon, Sonwai: The Jewelry of Verma Nequatewa, Larger Than
Memory: Contemporary Art from Indigenous North America (currently on view), and five original family exhibitions.
Additionally, we have presented five major traveling shows in the same period, including Frida Kahlo and Diego Rivera
and Rick Bartow: Things You Know But Cannot Explain.

Ensuring wide public access is an important goal of the Museum. American Indian visitors are entitled to free admission
every day, and other constituencies — such as educators and veterans — receive free admission during special programs
that take place throughout the year. Our exhibitions are supported by dynamic public programs like First Fridays, Second
Saturdays, Summer Sundays, the Scene & Heard films series, and exhibition lectures, many of which also offer free
Museum access to the public. In the past 12 months, the Heard Museum has organized more than 100 public programs
and events, including the 30" Annual World Championship Hoop Dance Contest and the Heard Guild Indian Fair &
Market.

In 2019, 145,472 patrons (59% Arizona residents, 22% from other U.S. states, and 10% international) visited the Heard
Museum. This represented a significant year-over-year visitation increase of 12%, reflecting the Heard’s multiyear
success from expanding exhibition and program offerings.

The Heard’s education and outreach programs provide K-12 educators much-needed support offering teaching tools and
resources related to Heard exhibitions, including a summertime Teacher Institute, quarterly Educator Open Houses, and
K-12 curriculum packages that provide Arizona standards-based humanities lessons related to the art and history of
Arizona’s 22 Federally-recognized tribal communities. Due to the precautions necessary to safeguard patrons, staff and
participants from COVID-19, some of these programs have been postponed or moved to virtual formats, but the Heard
plans to continue advancing these important education and public programs during and beyond the pandemic.

The Heard also programs special educational initiatives to support Native communities and students. In 2016, we
launched an innovative program — the Andrew W. Mellon Fellowships — which offers three paid Fellowships per year for
early- and mid-career Indigenous museum professionals. The Heard Guild Internship program partners with the
American Indian Student Support Services department at ASU to offer eight paid internships each year. And, now in its
seventh year, the Museum’s Master Artist Workshop Series conducts multiple, paid workshops each year in which
Native students learn about traditional forms — such as making burden baskets, traditional Navajo weaving, and yucca
fiber sandal-making — from renowned culture bearers.

Organization Structure:

BOARD OF TRUSTEES — OFFICERS
Wick Pilcher, Chair

John F. Lomax, Vice Chair

James R. Huntwork, Secretary
Karen Abraham, Treasurer

TRUSTEES

Tony Astorga John Furth Scott H. O’Connor
Nadine Basha John Graham Leland Peterson
Arlene K. Ben-Horin David A. Hansen Jane Przeslica, Guild President
Gregory H. Boyce Sharron Lewis Trevor Reed

Susan Chandler Gov. Stephen R. Lewis William G. Ridenour
John Coggins Marigold Linton Margo Simons
Adrian Cohen Janis Lyon Don Smith

Dr. Craig Cohen John Melamed Ginger Sykes Torres
Robert A. Cowie Robert Meyer Christy Vezolles
Elizabeth Murfee DeConcini Scott Montgomery Trudy Wiesenberger
Judy Dworkin Susan H. Navran David Wilshin

KEY STAFF

David M. Roche, Dickey Family Director and CEO

John Bulla, Deputy Director & COO

Diana Pardue, Chief Curator

Ann Marshall, PhD., Director of Research

Daniel Hagerty, Director of Strategic Development & Programming
Carol Ford, CFO

Todd Vigil, Director of Marketing

Marcus Monenerkit, Director of Community Engagement
Bruce McGee, Director of Retail Sales

Velma Kee Craig, Assistant Curator

Mario Klimiades, Library & Archives Director

Do any conflicts of interest exist within the organization structure?
No conflicts of interest exist

Contact Person and Project Manager if different from Contact Person:

Contact Person: Daniel Hagerty
Title: Director of Strategic Development & Programming
Address: Heard Museum, 2301 N. Central Avenue, Phoenix, Arizona 85004
Phone: (602) 251-0218
Fax: (602) 252-9757
Email: dhagerty@heard.org
Project Manager: Diana Pardue
Title: Chief Curator
Address: Heard Museum, 2301 N. Central Avenue, Phoenix, Arizona 85004
Phone: (602) 251-251-0240
Fax: (602) 252-9757
Email: dpardue@heard.org

Project Name:
Heard Museum Virtual Field Trips

Provide a brief description of the project being submitted to the 12% SRPMIC Grant program. In the description,
provide a summary of the relevant experience, administrative activity, and program development related to the grant
request:

For more than 10 years, the Heard Museum has played an important role in the lives of students and teachers across the
state through our Free School Tours program. Our school tour program, made possible in past years thanks in large part
to support from the Salt River Pima Maricopa Indian Community through the 12% gaming revenue grants, allows for
more than 10,000 students and educators to visit the Heard Museum for free, guided tours each year. The majority of
field trips to the Heard center around tours of our two signature, permanent exhibitions - HOME: Native People in the
Southwest and Away from Home: American Indian Boarding School Stories. Both exhibitions convey information, stories,
and first person accounts that help to educate our visiting public about Native people, culture, art and history. They are
also effective tools for educators who frequently cite a lack of support, training and resources for teachers to meet state
academic standards related to American Indian subject matter.

The 2020-2021 school year has already proven to be unlike any other in recent history. COVID-19 has caused more than
200,000 deaths — a devastating toll, and one that is experienced at greater levels among BIPOC and lower-income
communities — and schools are facing incredibly difficult challenges with regard to balancing the academic development
of our youth with the need to protect the health and safety of our population as a whole. Although every week seems to
bring new challenges amid the backdrop of an intensely polarized political year, one thing seems clear: field trips are
not on the agenda for schools this year.

PROJECT OVERVIEW

The Heard Museum is proposing to develop a series of virtual field trips that aim to sustain engagement with educators,
students and families at a time when classrooms cannot visit the Museum, and that link to state standards in order to
support the continuation of learning despite the challenges brought on by the pandemic.

This project, if funded, will consist of eight short-form educational videos, made accessible free-of-charge through the
Heard Museum’s website. Each video will feature an object or archival material presented in one of the two
aforementioned permanent exhibitions or from the Heard Museum’s permanent collection. The objects to be presented
in each short film will be chosen by the project team (detailed below) based on their correlation to a state educational
learning standard. The educational shorts will be targeted to the grade levels that most frequently visit the Heard
Museum: Four videos will be produced for 3 and 4" grade levels, and four videos will be directed at 8" grade and high
school levels. Although it is impossible to duplicate the experience of visiting the museum in person, the intent of these
videos is to offer an educational and interactive experience from remote learning locations, continue to offer the public
sensitive and accurate educational information about Native people and culture, and to support student progress
toward meeting state educational standards.

PROJECT TEAM

Object selection, educational standards and content for each video will be reviewed and confirmed by the project team.
The team consists of Heard Museum educational and curatorial staff members — Diana Pardue, Chief Curator; Ann
Marshall PhD., Director of Research, and; Velma Kee Craig (Diné), Assistant Curator. Importantly, the project team will
also include the Museum’s three Andrew W. Mellon Fellows — Ninabah Winton (Diné), Roshii Montano (Diné) and César
Bernal (Chicano). The Mellon Fellowships, now beginning their fourth year, offer paid professional opportunities to
teach and train museum practices to early- and mid-career Indigenous museum professionals. Supplementing the
project team staff are external advisors, including the Heard’s American Indian Advisory Committee and its
Programming Committee. Members of these two committee groups include David Martinez (Akimel O’odham/Hia Ced
O’odham/Mexican), Associate Professor of American Indian Studies at ASU; Trevor Reed (Hopi), Associate Professor at
the Sandra Day O’Connor College of Law at ASU, and; Marigold Linton (Morongo Band of Cahuilla Mission Indians), a
cognitive psychologist and co-founder of the National Indian Education Association.

VIDEO MODULES & EDUCATIONAL CONCEPTS

The project team will review the Heard Museum’s collection and content in our two permanent exhibitions and identify
objects that align most closely with Arizona state educational standards by grade level. Careful consideration will be
given by the project team to sensitivities related to presenting any object or artwork that is selected for each video to
ensure appropriateness for this project.

Each video will be approximately 5-7 minutes in length. Members of the project team or members of communities
represented by the selected objects will introduce each piece, sharing information about its history, cultural use or
significance, mode of manufacture, the artist or maker — whether known or unknown — and other information as
relevant to each featured item. The videos, produced in-house by the project team, may also include visual references to
other objects or archival materials in the Heard Museum collection that relates to the material being featured. Each
video will be paired with a printable “cue sheet,” in PDF format, that reinforces the educational information shared in
the video and that offers several prompts to test retention and understanding.

Arizona state standards offer ample touch points to delve deeply into the Heard’s collection, and an in-depth
assessment into the histories and stories behind each selected work. By doing so, we believe these videos will help to
address the dearth of such content and materials available to educators — an issue that is frequently shared by teachers
with the Heard Museum. Although the project team will review and make final decisions about the state standards to
address and the appropriate objects to address them, we anticipate that certain themes will emerge — such as land use
and the history of land appropriation by the federal government, traditional diets and foodways, and issues of water
management and use. Special consideration will be given to objects and content presented in the video to help students
understand the continuing connection between ancestral people and contemporary societies.

Following are concepts to illustrate potential video learning modules, for example only. Final concepts for the eight
modules will be reviewed, modified as needed, and approved by the project team:

State Learning Standard: 3" Grade Level. 3.G4.1. Describe how Arizona has changed over time. Key concepts
include but are not limited to: Paleo-Indians, explorers, settlers, farmers, immigrants, migrants, the 22 Arizona
Indian Nations, plants, land use, and animals.

Video Module Concept: This video could feature Michael Chiago’s (Tohono O’odham/Akimel
O’odham/Piipaash) large-scale painting entitled Rain House and Saguaro Wine Festival, a central focus
of the O’odham gallery in HOME: Native People in the Southwest. The painting depicts a Harvest Dance
following the collection of Saguaro fruit, and offers many jumping-off points for discussing how the
Indigenous communities in the Southwest innovated tools and techniques that allowed them to thrive in
the hot, arid environment. The painting presents people in contemporary attire, enabling the viewer to
understand the continuance of the traditions from pre-contact times to today.

State Learning Standard: 8" Grade Level. 8.H2.3. Explain how geographic and environmental factors shaped
communities and how competition over resources have affected government policies. 8.H3.4. Investigate a
significant historical topic from United States History that has significance to an issue or topic today.

Video Module Concept: This video could center on a photograph from c.1880 of a group of Indigenous
toddlers who had been forcibly removed from their homes and taken to the Haskell Institute in
Lawrence, Kansas. All of the children in the photograph are wearing institutional uniforms, having been
stripped of their traditional clothes, and two children hold a sign that reads “Haskell Babies.” This
harrowing image offers a powerful starting point for teaching about the history of Boarding Schools,
from their roots in federal policies aimed at taking land from Indigenous people to the lasting impact of
historical trauma which still resonates today. This video module and accompanying cue sheet will also
direct students and teachers to the extensive exhibition website for Away from Home: American Indian
Boarding School Stories.

The museum’s collection of more than 45,000 objects provides ample opportunity to expand on many state learning
standards, and we anticipate that this project may inform future educational initiatives, during and beyond the
pandemic. These educational learning modules will supplement other such video shorts that the museum has produced
for other programs. For example, the museum’s curatorial team produced 12 video shorts for museum docents around
our newest exhibition, Larger Than Memory: Contemporary Art from Indigenous North America at a time when many
docents were unable to come to the museum in person for training. The Heard has also shifted to digital formats for
other programs, including the aforementioned Master Artist Workshop Series, as well as our ongoing Creative Aging
workshops for older adults. We see this project as dovetailing perfectly with ongoing or preexisting work, while also
helping to enrich content that is already available through the Heard Museum’s website.

What % of the grant request are Direct Costs, and what are Indirect Costs, respectively?
Direct Costs: 90%
Indirect Costs: 10% (the Heard Museum applies a standard rate of 10% for indirect costs/overhead costs)

Project Category:
Education

Beginning Date of Project: January 1, 2021 End Date of Project: October 1, 2021

Geographic Area to be served:

This project will serve a primary audience consisting of Arizona schools, educators, and families — those who have
returned full- or part-time to the classroom as well as those who remain at home. The Heard Museum maintains a
communication network with educators and schools who have taken field trips to the Museum in the past, and
coordinates ongoing outreach and relationship building initiatives with many partners, peers and Tribes. Information
about accessing these free learning modules will be shared with these constituencies. Marketing and promotional
efforts will also be pursued, primarily through cost-effective social media channels, to reach new audiences and
households as well. Messaging will promote free access to high-quality learning tools.

We imagine this project may have wider implications in terms of its geographic reach. Although the video modules and
cue sheets will be based on Arizona state learning standards, the project itself will result in educational resources that
are engaging and that certainly correlate to learning standards in other states. As such, we feel that this project may
have broader appeal well beyond the state of Arizona.

Attach a detailed budget
Budget attachment included with this submission

Amount of Total Project: $25,000 Amount of 12% Request: $25,000

If the amount of funding received is less than the amount needed for the project, do you have other funds to
complete the project?
Not presently

If you receive SRPMIC 12% funding, will it be spent (Check One):
@ Monthly

© quarterly

O Lump Sum

List any SRPMIC 12% funds you have received in the past:
$10,000 — December 20, 2019
$25,000 — December 17, 2018
$1,000 — October 31, 2018
$1,000 — November 2, 2016
$30,000 — December 15, 2015
$35,000 — December 8, 2014
$35,000 — December 12, 2013
$50,000 ~ December 31, 2012
$75,000 — December 12, 2011
$75,000 — December 7, 2010
$50,000 — December 30, 2009
$75,000 — November 21, 2008
$75,000 — November 20, 2007
$100,000 — November 28, 2006
$100,000 — November 30, 2005
$100,000 - November 15, 2004

List other 12% grants you may be seeking in 2020-2021:
The Heard Museum applied for 12% grants in the current cycle from Fort McDowell Yavapai Nation, Gila River Indian
Community, and the Tohono O’odham Nation. At present, we do not anticipate funding from these Tribal partners.

List any other funds you have received from SRPMIC (enterprises included). Amount & Source:
None

Has your organization ever applied for and received local, state, federal grants? If so, please detail.

The Heard Museum generally applies each year to seek numerous local, state and federal grants. On an annual basis, the
Heard typically receives annual operational funding through the Phoenix Office of Arts and Culture (5-year average =
$33,600 per year) and the Arizona Commission on the Arts (5-year average = $40,400).

The Heard seeks project-specific grants on a rolling basis, based on appropriateness of projects and multiple deadlines
from the National Endowment for the Humanities, the National Endowment for the Arts, and the Institute of Museum
and Library Sciences. No grants from the NEA or the IMLS have been received in the past five years. The NEH has
awarded the Heard Museum three major grants in the past five years: an award of $66,000 in 2015-2016 to fund the
planning activities related to the update of our exhibition Away From Home: American Indian Boarding School Stories, a
$250,000 grant in 2017-2019 for the implementation of the exhibition updates to the Away From Home, and a 2020
grant through the CARES Act in the amount of $83,000 to fund the development of virtual tours for the general public.

Funding priorities, if not fully funded:
1. Reduce the number of video modules and cue sheets from eight (8) to six (6)
2. Reduce the number of video modules and cue sheets from eight (8) to four (4)
3. Reduce the number of video modules and cue sheets from eight (8) to two (2)

Which municipal entity will serve as your pass-thru agency to accept 12% gaming grant on your behalf?
Maricopa County

By execution of the 12% Gaming Contribution Grant Application, the undersigned agrees that the information

contained in the Application is true to the best of the Applicant’s knowledge. The Applicant shall notify the SRPMIC if
any information in this Application changes.

S sy. 2.93, I0YO)
7

Signature for the Applicant Date

David M. Roche, Dickey Family Director & CEO

Name and Title

The Application shall be signed by the senior elected official of the local government, or in the case of a non-profit
entity, the Chief Executive authorizes to commit the non-profit to apply for, accept, and implement an award from
the SRPMIC utilizing the 12% Gaming Contributions.

Heard Museum Virtual Field Trips
Project Budget
Prepared for Submission to
Salt River Pima Maricopa Indian Community
12% Gaming Grant Program Application

“Project Personnel — es ee team rle
Diana Pardue, Chief Curator $3,000 Project Manager

Ann Marshall, Director of Research $3,000 Research & writing
Velma Kee Craig, Assistant Curator $3,000 Production coordination & writing
Sarah Moore, Graphic Designer $1,500 Video graphics & Cue Sheet design

Production research & coordination
(Fellows are fully funded through a
Andrew W. Mellon Fellows so separate grant)

Project Implementation Expense —_
Project Production & Equipment

Hi Def Wifi-Enabled Camera $500

Supplemental Camera Equipment $150 Microphones, sound kit, tripod
Lighting Package $800 Litecloth LC-160

Software: Editing Package $200 PowerDirect or equivalent
Printing $500 Cue Sheets - limited print run
IT / Technology Support $1,000 Web hosting & upload to site

Project Consultants

On-Camera Presenters / Talent $3,000 6 anticipated presenters @ $500 each
Voice Over Artist Services $2,000 1 voice over artist for project

Copy Editor $250 Script review - $50/hour x 5 hours
Transcriptionist $750 Transcribe all audio for ADA compliance

Miscellaneous Expense
Postage & Shipping $300
Supplies $275

Marketing & Promotional Expense
Social media & other paid marketing $2,500 Outreach to educators & families at home