2022_GRANT_APPLICATION_HEARD MUSEUM.PDF

SALT RIVER PIMA-MARICOPA

INDIAN COMMUNITY
10005 E. Osborn Road, Scottsdale, Arizona 85256 / Phone 480-362-7520 / Fax 480-362-7593

12% Gaming Grant Program Application
Calendar Year 2022

About the Grant Program Application:

The Salt River Pima-Maricopa Indian Community 12% Gaming Grant Program (“Program”) application will serve to
provide a comprehensive review of the programming requests for Arizona cities, towns, counties, non-municipal public
service organizations, and non-profit organizations selected to apply for grant funding. It is not the intent of the
Program to award grants that would benefit individuals, be used as sponsorships, be used for religious activities,
primarily fund the indirect or administrative costs of a program/organization, or be used for the direct benefit of the Salt
River Pima Maricopa Indian Community.

Date of Application: July 1, 2021
Organization Name: Heard Museum
Organization/Municipal Government Mailing Address: 2301 N Central Avenue, Phoenix, AZ 85004

Organization History:

(Provide a brief summary of the origins of the organizations and any notable milestones and/or significant audit
findings)

The Heard Museum is the largest private museum in the world dedicated to American Indian art and culture. Since its
founding in 1929, the Heard has grown in size and stature to become recognized nationally and internationally for its
collections, programming, and annual cultural festivals. The museum serves as a cultural anchor for the Phoenix
community, inspiring and engaging visitors about American Indian art and culture by presenting original exhibitions,
managing an unparalleled library and archival resource collection, serving thousands of educators and students, and
offering a wide variety of accessible public programs and events. The Heard welcomes over 160,000 visitors annually to
its 8-acre downtown campus and houses a collection of more than 45,000 works of Indigenous creation. In May 2021,
the Heard Museum ranked #2 in nation in USA Today 2021 Reader’s Choice Awards for “Best Art Museum.” For fiscal
year 2020, we received a clean and unqualified opinion from our auditors.

Sustaining engagement with our constituencies throughout the pandemic was, and remains, a key priority for the
museum. During our unprecedented temporary closure from March to June 2020, the Heard shifted many programs to
online formats, creating new digital offerings. Thanks to the generous support from the Salt River Pima-Maricopa Indian
Community this past year, we developed a series of virtual field trips for educators, students and families that link to
state standards in order to support the continuation of learning despite the challenges brought on by the pandemic. We
also launched Heard@Home, a provisional website which served as a portal to free educational content, exhibition
resources, and at-home art activities. A new mobile app (search “Heard Museum” in the app store) was also developed
and launched, providing digital tours of the museum’s exhibitions in English and Spanish.

Previously planned public programs were pivoted to virtual formats, including our annual celebrations of Dia Del
Nifio, Mother’s Day and Father’s Day. Our museum lecture series turned into “virtual art talks” — curator-led artist
discussions held on Zoom. The Heard’s ongoing cultural workshops also shifted to online platforms and we have
produced 8 multi-week online workshops since March, teaching skills such as weaving and moccasin-making.

The Heard was among the first of Arizona’s arts organizations to reopen after the state’s stay-at-home order was lifted.
New policies were implemented throughout the museum, designed to meet or exceed the guidelines for health and
safety from the CDC and the Arizona Department of Health Services. The Heard was recognized by the New York Times
in an article published on Sept. 26, 2020, for our “well considered plan” of new health and safety protocols. We have

received positive feedback from visitors for these efforts, and from peer organizations that have visited the Heard
Museum to learn from the safety mode! we created.

Since reopening in June 2020, the Heard has opened six original exhibitions as well as one virtual exhibition, and our
curatorial pipeline is robust. The Heard is advancing our permanent exhibitions as well. In December, we received a
$2.5M grant to develop a new permanent, immersive exhibition, Substance of Stars, that will explore spiritual belief
systems of four North American Tribes. And planning is underway for a major renovation of our signature exhibition,
HOME: Native People in the Southwest.

Organization Structure:

(Provide a list of current board members and key staff members)
BOARD OF TRUSTEES — OFFICERS

Wick Pilcher, Chair

John F. Lomax, Vice Chair

James R. Huntwork, Secretary

Karen Abraham, Treasurer

TRUSTEES

Tony Astorga
Nadine Basha
Arlene K. Ben-Horin
Gregory H. Boyce
Susan Chandler
John Coggins

Adrian Cohen

Dr. Craig Cohen
Robert A. Cowie
Elizabeth Murfee DeConcini
Judy Dworkin

John Furth

John Graham

David A. Hansen
Sharron Lewis

Gov. Stephen R. Lewis
Marigold Linton
Janis Lyon

John Melamed
Scott Montgomery
Susan H. Navran
Scott H. O’Connor
Leland Peterson
Jane Przeslica, Guild President
Trevor Reed

William G. Ridenour
Ginger Sykes Torres
Christy Vezolles
Trudy Wiesenberger
David Wilshin

KEY STAFF

David M. Roche, Dickey Family Director and CEO

John Bulla, Deputy Director & COO

Diana Pardue, Chief Curator

Ann Marshall, PhD., Director of Research

Daniel Hagerty, Director of Strategic Development & Programming
Carol Ford, CFO

Todd Vigil, Director of Marketing

Marcus Monenerkit, Director of Community Engagement
Bruce McGee, Director of Retail Sales

Velma Kee Craig, Assistant Curator

Mario Klimiades, Library & Archives Director

Do any conflicts of interest exist within the organization structure?
(l.e. family, professional or personal conflicts, SRPMIC representatives on board, etc.)
No conflicts of interest exist.

Contact Person and Project Manager if different from Contact Person:
Contact Person: Jennifer Kopac

Title: Grants Manager

Address: Heard Museum, 2301 N Central Avenue, Phoenix, AZ 85004
Phone: 602-251-0203

Fax: 602-252-9757

Email Address: jkopac@heard.org

Project Manager: Diana Pardue

Title: Chief Curator

Address: Heard Museum, 2301 N Central Avenue, Phoenix, AZ 85004
Phone: 602-251-0240 !

Fax: 602-252-9757

Email Address: dpardue@heard.org

Project Name: Heard Museum K-12 Free Admissions and School Tours

Provide a brief description of the project being submitted to the 12% SRPMIC Grant program. In the
description provide a summary of the relevant experience, administrative activity, and program
development related to the grant request.

The 2020-2021 school year was unprecedented, with schools physically closed due to COVID-19 and
many teachers pivoting to online instruction. Most students were engaged in distance learning with
parents or older family members assisting with learning at home. Teachers are accustomed to
addressing “summer slide” at the beginning of a school year as students come back to the classroom
having forgotten as much as two months’ worth of learning. But, the fall 2021 return to school is
expected to be drastically different, with many educators anticipating major holes or gaps in student
learning. With teacher shortages across the state and a lack of funding and resources, schools are facing
an uphill battle regarding balancing the academic development of our youth with the need to protect
the health and safety of our community.

For more than 10 years, the Heard Museum has played an important role in the lives of students and
teachers across the state through our Free Admissions and School Tours program. We are eager to
resume our school tours program this January, which has been suspended since March 2020 due to the
pandemic. Our school tours program, made possible in past years thanks in large part to support from
the Salt River Pima Maricopa Indian Community through the 12% gaming revenue grants, allows for
more than 10,000 students and educators to visit the Heard Museum for free, guided tours each year.
Given the impact of COVID and the challenges in the classroom, we anticipate that it will take time to
build our school tours participation back up to the 10,000 students that we were serving pre-pandemic.
In 2022 we expect to serve 6,000 students with our Free Admissions and School Tours program.

Many field trips to the Heard center around tours of our two signature, permanent exhibitions - HOME:
Native People in the Southwest and Away from Home: American Indian Boarding School Stories. Both
exhibitions convey information, stories, and first person accounts that help to educate our visiting public
about Native people, culture, art and history. Free virtual field trip video modules, linking Native
American works of art to state standards for learning are also accessible to educators, students and
families who are unable to visit the museum in person. These effective assets are available, free of
charge for educators who frequently cite a lack of support, training and resources to meet state
academic standards related to American Indian subject matter.

PROJECT OVERVIEW

The Heard Museum is requesting support that would enable us to resume our K-12 Free Admissions and
School Tours Program in 2022, a program critically important to increasing educational opportunities for
Arizona public schools by offering free admission and tours of the museum for visiting teachers,
students, and chaperones — with a nominal booking fee. This program offers access to the galleries and
experienced docents, specially trained in the transference of knowledge about the museum’s
collections, an invaluable arts/education resource for Arizona’s teachers. Additionally, free companion
curriculum packages are available to teachers on the Heard website to assist in pre- and post-visit
lessons that extend learning from the museum to the classroom.

Teacher feedback consistently demonstrates that the Heard’s tours met their educational goals by
introducing their students to the history, cultures, and art of American Indians, with an emphasis on the
Tribes located in Arizona. Exhibits toured include the Heard’s permanent exhibitions Home: Native
People in the Southwest and Away from Home: American Indian Boarding School Stories. Tours also
feature changing exhibitions presented in the museum’s Grand Gallery including popular exhibitions
Frida Kahlo and Diego Rivera and Yua: Henri Matisse and the Inner Arctic Sprit that connect American
Indian art to broad artistic and cultural themes. All teachers participating in the program are surveyed
regarding their visit and tour to ensure that we are tracking and updating the program to best serve and
meet the needs of Arizona educators and students. As one teacher observed — there are positive
educational outcomes result from access to the Heard exhibitions: “This is our second year touring the
Heard to go along with our paper on the Phoenix Indian School. Both years the students have not only
gathered information on the school, but also insight into Native cultures beyond what we talk about in
the classroom.”

The mission of the Heard Museum is to be the world’s preeminent museum for the presentation,
interpretation and advancement of American Indian art, emphasizing its intersection with broader
artistic and cultural themes. An important way in which we advance our mission is to focus on
community-centered spaces and activities that initiate dialogues to inspire, educate, and challenge. The
Heard’s K-12 Free Admissions and Tour Program is one of our signature educational programs that

creates accessibility and opportunities for Arizona public school teachers, students, and chaperones to
learn about Native art and cultures through the museum’s collection that includes over 45,000 objects
of Indigenous creation.

What percentage of the grant request are Direct Costs of the programming and Indirect Costs,
respectively?

Direct Costs: 90%

Indirect Costs: 10% (the Heard Museum applies a standard rate of 10% for indirect costs/overhead
costs)

Define the Project Category and/or relevant sub-category:

(i.e. Education, Public Safety, Transportation, Economic Development, Health Care, Social Services, or
Cultural and Environment)

Education

Beginning Date of Project: January 1, 2022 End Date of Project: December 31, 2022

Geographic Area to be served:

This project will serve a primary audience consisting of Arizona schools, educators, and families. The
Heard Museum maintains a communication network with educators and schools who have taken field
trips to the Museum in the past, and coordinates ongoing outreach and relationship building initiatives
with many partners, peers and Tribes. Information about the Free Admissions and School Tours Program
and as well as free curricula and educational resources will be shared with these constituencies.
Marketing and promotional efforts will also be pursued, primarily through cost-effective social media
channels, to reach new audiences and households as well. Messaging will promote free access to high-
quality learning tools.

** Attach Detailed Budget**
(see budget attachment)
Amount of Total Project: $90,600 Amount of 12% Request: $25,000

(No Multi-Year Request will be accepted)

If the amount of funding received is less than the amount needed for the project, do you have other
funds to complete the project? (Please Explain):

If you receive SRPMIC 12 % funding, will it be spent (Check One):

X Monthly
O Quarterly
O Lump Sum

List any SRPMIC 12% funds you have received in the past. If the organization has received funding
through the SRPMIC 12% Gaming Grant Program for five consecutive years, they will be required to

submit a comprehensive report of grant funding toward the stated program objectives and mission of
the organization. In addition, you will be asked to provide a formal presentation to the 12% Gaming
Grant Committee prior to the awarding of any additional funding.

$10,000 — October 21, 2020

$10,000 — December 20, 2019

$25,000 — December 17, 2018

$1,000 — October 31, 2018

$1,000 — November 2, 2016

$30,000 — December 15, 2015

$35,000 — December 8, 2014

$35,000 — December 12, 2013

$50,000 — December 31, 2012

$75,000 — December 12, 2011

$75,000 — December 7, 2010

$50,000 — December 30, 2009

$75,000 — November 21, 2008

$75,000 — November 20, 2007

$100,000 — November 28, 2006

$100,000 — November 30, 2005

$100,000 — November 15, 2004

List any other 12 % grant funds your organization may be seeking from other Tribal Governments in
2021-2022.
-Gila River Indian Community, pending

List any other funds you have received from the Salt River Pima-Maricopa Indian Community
(Enterprises Included) and identify the amount and the source:
None

Has your organization ever applied for and received any local, state or federal grants? If so, please
detail.

The Heard Museum generally applies each year to seek numerous local, state and federal grants. On an
annual basis, the Heard typically receives annual operational funding through the Phoenix Office of Arts
and Culture (5-year average = $46,897 per year) and the Arizona Commission on the Arts (5-year
average = $46,600).

The Heard seeks project-specific grants on a rolling basis, based on appropriateness of projects and
multiple deadlines from the National Endowment for the Humanities, the National Endowment for the
Arts, and the Institute of Museum and Library Sciences. No grants from the NEA or the IMLS have been
received in the past five years. The NEH has awarded the Heard Museum three major grants in the past
five years: an award of $66,000 in 2015-2016 to fund the planning activities related to the update of our
exhibition Away From Home: American Indian Boarding School Stories, a $250,000 grant in 2017-2019
for the implementation of the exhibition updates to the Away From Home, and a 2020 grant through the
CARES Act in the amount of $83,000 to fund the development of virtual tours for the general public.

Funding for project/programs may be based on available funding. As such, if funding were not
available for the full the amount of request how would you prioritize funding.

1. Any funds received from SRP-MIC in fulfillment of this grant request will be applied to direct-
service funding of the Heard Museum’s K-12 Free Admissions and School Tours Program.

2.

3.

Which municipal governmental entity will serve as your pass through agency to accept 12% gaming
grant on your behalf?
Maricopa County

By execution of the 12% Gaming Contribution Grant Application the undersigned agrees that the
information contained in the Application is true to the best of the Applicants knowledge. The
Applicant shall notify the SRPMIC if any information in this Application changes.

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Signature for the Applicant Date

Dean Dicer . C0.0,

Name and Title

The Application shall be signed by the senior elected official of the local government, or in the case of
a non-profit entity, the Chief Executive Officer authorizes to commit the non-profit entity to apply for,
accept, and implement an award from the SRPMIC utilizing 12% Gaming Contributions.

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