March Statistics

⌬
Town of Wickenburg Arizona Digital Media Dashboard
Total Clicks
4.64%
8,579
Avg. CTR
0%
0.41%
Avg. CPC Wic…
14%
$1.06
Impressions
0.99%
1.38 M
Google Ads Clicks
8.48%
WMM_TownofWickenburg_Google_Traffic_Search_ 2,133
WMM_TownofWickenburg_Google_Traffic_Search_O 924
WMM_TownofWickenburg_Google_Awareness_YouTu 17
GA4 Sessions
11,441
27%
0
1,000
2,000
3,000
OutofState
WMM_Towno…
drivemarket
(organic)
(direct)
WMM_Towno…
(referral)
outofstate
3,074
Clicks
Town of Wickenburg Arizona
March 2026
Previous: February 2026
1/8

⌬
Overall Performance Summary
Key Month-Over-Month Takeaways (March vs. February)
Steady visibility with a softer traffic month
March kept Wickenburg’s visibility very high, with impressions holding essentially flat month over month at about 1.38M. Clicks declined modestly to 8,579, which suggests March
continued the awareness-heavy approach from February, but with slightly less traffic moving through to the website.
Because the media mix remained weighted toward video, social awareness, and upper-funnel exposure, CTR stayed flat while average cost per click increased. In simple terms,
Wickenburg continued to be seen at scale, but fewer people moved from awareness into active site visits compared with the prior month.
Website traffic cooled after the stronger winter run
Website sessions declined to 11,441 in March, down from February, with total users, page views, and event activity all moving lower as well. This looks like a normalization month after
the heavier push and elevated engagement levels seen in January and February.
Even with the softer traffic, the campaign continued attracting visitors from the right places. Phoenix remained the top traffic source by a wide margin, followed by Los Angeles, Las
Vegas, Mesa, Surprise, Scottsdale, Peoria, and Glendale, which continues to align well with Wickenburg’s core drive-market and regional visitor strategy.
Google Search remains the strongest high-intent channel
Google Search continued to be the most important “ready-to-visit” channel in March. Total Google clicks declined slightly to 3,074, but Search still delivered strong engagement,
especially from Arizona audiences, where click-through rates remained above 22% at a very efficient cost per click.
In-state branded traffic remained the largest driver, but March also showed encouraging growth in interest-based terms. Searches related to rodeos and broader “things to do” activity
increased, which suggests Wickenburg is continuing to show up not just for people already familiar with the town, but also for users actively exploring trip ideas and local experiences.
Meta continues to drive the most traffic volume
Facebook and Instagram remained the largest source of paid traffic in March, generating more than 12,500 clicks. While clicks were down slightly from February and average cost per
click rose, Meta still delivered strong volume at a relatively efficient cost, especially through the out-of-state and Maricopa County traffic campaigns.
The awareness campaign in Maricopa County continued to add significant visibility, even though it is not built to drive large amounts of immediate traffic. This means Meta is still
serving two important purposes at once: keeping Wickenburg highly visible and continuing to send meaningful website traffic from both in-state and out-of-state audiences.
Display & CTV remain a supporting awareness layer
Display and CTV stayed consistent in March, with impressions increasing modestly and clicks ticking up slightly. Unique reach declined, however, which suggests the campaigns were
shown more often to a narrower audience rather than expanding to brand-new viewers.
That is not necessarily a negative. It means these campaigns continued to reinforce Wickenburg messaging among people already exposed to earlier ads, helping maintain visibility
and recognition while Search and Meta handled most of the traffic-driving work.
Footfall trends suggest continued real-world visitation support
March’s footfall reporting shows in-person visits continued throughout the month, with the strongest activity on Sunday, Monday, and Saturday. This pattern is consistent with leisure
and weekend-oriented travel behavior and suggests the campaign is still helping support real-world visitation alongside online engagement.
Overall, March reflects a steadier, awareness-focused month for Wickenburg. Visibility remained strong, Search continued to capture high-intent interest, Meta still delivered meaningful
traffic, and the campaign remained well aligned with the town’s most important in-state and regional visitor markets.
Town of Wickenburg Arizona
March 2026
Previous: February 2026
2/8

⌬
Google Analytics 4 - All Channels
User Acquisition
Sessions
11,441
27%
Sessions
27%
Display
4,725
Paid Search
2,961
Organic Search
1,996
Direct
983
Organic Social
437
Referral
228
Unassigned
38
Cross-network
18
4,725
3.92%
4,509
0.64%
5h 7m 49s
38%
5,491
11%
15,570
8.63%
2,961
9.37%
2,408
5.08%
2d 12h 18m 52s
24%
5,916
15%
16,485
15%
1,996
26%
1,619
23%
1d 10h 51m 23s
33%
3,954
30%
11,336
29%
983
19%
878
21%
5h 14m 28s
14%
1,409
20%
3,967
22%
437
31%
430
30%
35m 13s
7.86%
523
38%
1,526
36%
228
25%
175
5.41%
6h 57m 1s
20%
631
16%
1,739
12%
38
99%
38
99%
14m 32s
97%
49
99%
125
99%
18
31%
18
31%
27m 36s
49%
75
26%
171
34%
1
50%
1
50%
—
0%
1
50%
3
50%
2 Mar
9 Mar
16 Mar
23 Mar
30 Mar
0
1,000
2,000
3,000
4,000
Sessions
27%
11,441
Total Users
28%
9,914
Views
28%
18,049
Event Count
29%
50,922
Engaged Sessions
30%
4,147
Display
Paid Search
Organic Search
Direct
Organic Social
Referral
Unassigned
Cross-network
Paid Video
11,441
Sessions
Showing 9 of 9 Rows
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CHANNEL
Showing 10 of 1,533 Rows
Town of Wickenburg Arizona
March 2026
Previous: February 2026
3/8

2,283
16%
2,062
14%
1d 1h 30m 6s
28%
3,666
23%
10,190
23%
550
1.66%
515
1.38%
4h 2m 26s
21%
750
5.78%
2,160
5.35%
522
7.45%
484
7.10%
3h 15m 45s
8.90%
746
6.28%
2,097
6.13%
402
68%
383
67%
3h 59m 33s
39%
627
61%
1,818
60%
315
22%
296
14%
2h 20m 46s
51%
436
38%
1,245
34%
284
13%
260
9.09%
4h 12m 3s
27%
553
13%
1,489
14%
236
115%
236
115%
51s
51%
233
116%
707
114%
209
17%
190
16%
2h 27m 37s
35%
308
41%
924
32%
191
7.28%
174
8.42%
2h 10m 7s
21%
321
17%
875
18%
142
36%
126
35%
1h 55m 24s
58%
238
48%
674
46%
Phoenix
Los Angeles
Las Vegas
(not set)
Mesa
Surprise
Singapore
Scottsdale
Peoria
Glendale
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CITY
Town of Wickenburg Arizona
March 2026
Previous: February 2026
4/8

⌬
Google Ads Campaigns
Overall Clicks
3,074
8.48%
Overall Clicks
3,074
8.48%
Out of State Markets
903
0.33%
In-Market (AZ)
2,129
10%
17
54%
$86.70
141%
0.01%
67%
150,539
8.19%
2,133
10%
$0.41
11%
22.73%
8.16%
9,385
2.17%
924
2.53%
$1.12
19%
10.75%
30%
8,597
39%
1,593
20%
$0.40
11%
23.31%
6.87%
6,833
14%
1
50%
540
38%
$0.43
6.19%
21.16%
9.53%
2,552
53%
0
0%
2 Mar
9 Mar
16 Mar
23 Mar
30 Mar
50
75
100
125
150
175
0
500
1,000
1,500
65+
Unknown
55-64
45-54
35-44
25-34
18-24
0
50
100
150
200
Las Vegas
Los Angeles
San Diego
Albuquerque
Denver
Huntington…
Las Cruces
0
200
400
600
Phoenix
Surprise
Scottsdale
Peoria
Mesa
Sun City …
Goodyear
Sun City
Avg CPC
19%
$1.10
Clicks
8.48%
3,074
CTR
16%
1.82%
Impressions
8.78%
168.5 K
Conversion Rate
11%
1.27%
WMM_TownofWickenburg_Google_Awareness_YouTube_Mar
icopaCounty
WMM_TownofWickenburg_Google_Traffic_Search_Maricopa
County
WMM_TownofWickenburg_Google_Traffic_Search_OutofStat
eMarkets
Branded
Things to Do
Showing 3 of 3 Rows
CLICKS
AVG CPC
CTR
IMPRESSIONS
CAMPAIGN

In-Market (AZ) Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Town of Wickenburg Arizona
March 2026
Previous: February 2026
5/8

$0.42
9.98%
925
6.38%
4,316
2.90%
$0.37
11%
650
31%
2,396
25%
$0.42
8.73%
312
346%
1,194
150%
$0.39
4.34%
105
44%
338
38%
$0.69
32%
31
417%
327
255%
$0.41
35%
31
3000%
257
3571%
536
21%
$1.05
16%
15.06%
17%
3,559
4.76%
1
100%
388
44%
$1.22
16%
7.70%
30%
5,038
106%
1
100%
$1.08
16%
341
20%
2,603
1.14%
$0.99
17%
193
22%
946
14%
$1.22
8.90%
169
86%
2,238
123%
$1.26
27%
111
18%
1,395
89%
$1.12
12%
55
13%
350
11%
$1.28
9.90%
32
220%
666
376%
wickenburg az
wickenburg museum
Rodeos
things to do in wickenburg
things to do in phoenix
Golf courses
Branded
Things to Do
wickenburg
wickenburg museum
things to do in phoenix
things to do in arizona
Rodeos
hiking
In-Market (AZ) Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Out of State Markets Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Out of State Markets Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Town of Wickenburg Arizona
March 2026
Previous: February 2026
6/8

⌬
Facebook Ads - Campaigns
Clicks
12,536
9.09%
Clicks
WMM_TownofWickenburg_Meta
_Traffic_DynamicCreative_OutofStateMarkets
5,810
WMM_TownofWickenburg_Meta
_Traffic_DynamicCreative_MaricopaCounty
4,976
WMM_TownofWickenburg_Meta
_Awareness_DynamicCreative_MaricopaCounty
1,750
Publisher Platforms
Facebook
11,176
Instagram
1,360
unknown
0
5,810
15%
152,351
23%
$0.17
16%
3.81%
9.48%
4,976
7.32%
101,149
14%
$0.12
20%
4.92%
7.42%
1,750
10%
768,139
2.99%
$1.14
4.72%
0.23%
9.52%
2 Mar
9 Mar
16 Mar
23 Mar
30 Mar
200
300
400
500
600
700
Clicks
9.09%
12,536
Impressions
3.59%
1.02 M
Average CPC
21%
$0.29
CTR
5.38%
1.23%
WMM_TownofWickenburg_Meta _Traffic_DynamicCreative_Ou
WMM_TownofWickenburg_Meta _Traffic_DynamicCreative_Ma
WMM_TownofWickenburg_Meta _Awareness_DynamicCreativ
12,536
Clicks
Showing 3 of 3 Rows
CLICKS

IMPRESSIONS
AVERAGE CPC
CTR
CAMPAIGN
Town of Wickenburg Arizona
March 2026
Previous: February 2026
7/8

⌬
CTV and Display Campaigns
Reach
22%
Town of Wickenburg AZ - In-State Markets - Display
12,253
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_MaricopaCounty
10,623
Town of Wickenburg AZ - Out of State Markets - Display
10,383
Town of Wickenburg AZ - Out of State Markets - Display Retargeting
3,181
Town of Wickenburg AZ - In-State Markets - Display Geofence
3,048
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_MaricopaCounty_Retargetin
2,879
Town of Wickenburg AZ - In-State Drive Market - Display Retargeting
1,142
1,142
31,176
44
0.14%
3,181
44,706
88
0.20%
10,383
21,299
53
0.25%
12,253
30,529
61
0.20%
13,502
44,758
0
0.00%
3,048
18,268
38
0.21%
Impressions
5.88%
190.7 K
Unique Impressions
22%
43,509
Clicks
2.16%
284
CTR
3.51%
0.15%
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty_Retargeting
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets_Retargeting
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_Mar
icopaCounty
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Geofe
nce_PhoenixAirport
43,509
Unique Impressions
Showing 6 of 6 Rows
UNIQUE IMPRESSIONS
IMPRESSIONS
CLICKS
CTR
CAMPAIGN GROUP
Town of Wickenburg Arizona
March 2026
Previous: February 2026
8/8