April Statistics

⌬
Town of Wickenburg Arizona Digital Media Dashboard
Total Clicks
79%
1,783
Avg. CTR
85%
0.06%
Avg. CPC Wi…
147%
$2.61
Impressions
39%
848.5 K
Google Ads Clicks
57%
WMM_TownofWickenburg_Google_Traffic_Search_ 1,148
WMM_TownofWickenburg_Google_Traffic_Search_O 167
WMM_TownofWickenburg_Google_Awareness_YouTu 12
GA4 Sessions
4,118
64%
0
500
1,000
1,500
(organic)
WMM_Towno…
(direct)
(referral)
drivemarket
WMM_Towno…
(not set)
(cross-network)
1,327
Clicks
Town of Wickenburg Arizona
April 2026
Previous: March 2026
1/8

⌬
Overall Performance Summary
Key Month-Over-Month Takeaways (March vs. February)
Steady visibility with a softer traffic month
March kept Wickenburg’s visibility very high, with impressions holding essentially flat month over month at about 1.38M. Clicks declined modestly to 8,579, which suggests March
continued the awareness-heavy approach from February, but with slightly less traffic moving through to the website.
Because the media mix remained weighted toward video, social awareness, and upper-funnel exposure, CTR stayed flat while average cost per click increased. In simple terms,
Wickenburg continued to be seen at scale, but fewer people moved from awareness into active site visits compared with the prior month.
Website traffic cooled after the stronger winter run
Website sessions declined to 11,441 in March, down from February, with total users, page views, and event activity all moving lower as well. This looks like a normalization month
after the heavier push and elevated engagement levels seen in January and February.
Even with the softer traffic, the campaign continued attracting visitors from the right places. Phoenix remained the top traffic source by a wide margin, followed by Los Angeles, Las
Vegas, Mesa, Surprise, Scottsdale, Peoria, and Glendale, which continues to align well with Wickenburg’s core drive-market and regional visitor strategy.
Google Search remains the strongest high-intent channel
Google Search continued to be the most important “ready-to-visit” channel in March. Total Google clicks declined slightly to 3,074, but Search still delivered strong engagement,
especially from Arizona audiences, where click-through rates remained above 22% at a very efficient cost per click.
In-state branded traffic remained the largest driver, but March also showed encouraging growth in interest-based terms. Searches related to rodeos and broader “things to do”
activity increased, which suggests Wickenburg is continuing to show up not just for people already familiar with the town, but also for users actively exploring trip ideas and local
experiences.
Meta continues to drive the most traffic volume
Facebook and Instagram remained the largest source of paid traffic in March, generating more than 12,500 clicks. While clicks were down slightly from February and average cost
per click rose, Meta still delivered strong volume at a relatively efficient cost, especially through the out-of-state and Maricopa County traffic campaigns.
The awareness campaign in Maricopa County continued to add significant visibility, even though it is not built to drive large amounts of immediate traffic. This means Meta is still
serving two important purposes at once: keeping Wickenburg highly visible and continuing to send meaningful website traffic from both in-state and out-of-state audiences.
Display & CTV remain a supporting awareness layer
Display and CTV stayed consistent in March, with impressions increasing modestly and clicks ticking up slightly. Unique reach declined, however, which suggests the campaigns
were shown more often to a narrower audience rather than expanding to brand-new viewers.
That is not necessarily a negative. It means these campaigns continued to reinforce Wickenburg messaging among people already exposed to earlier ads, helping maintain visibility
and recognition while Search and Meta handled most of the traffic-driving work.
Footfall trends suggest continued real-world visitation support
March’s footfall reporting shows in-person visits continued throughout the month, with the strongest activity on Sunday, Monday, and Saturday. This pattern is consistent with leisure
and weekend-oriented travel behavior and suggests the campaign is still helping support real-world visitation alongside online engagement.
Overall, March reflects a steadier, awareness-focused month for Wickenburg. Visibility remained strong, Search continued to capture high-intent interest, Meta still delivered
meaningful traffic, and the campaign remained well aligned with the town’s most important in-state and regional visitor markets.
Town of Wickenburg Arizona
April 2026
Previous: March 2026
2/8

⌬
Google Analytics 4 - All Channels
User Acquisition
Sessions
4,118
64%
Sessions
64%
Organic Search
1,425
Paid Search
1,312
Direct
790
Organic Social
316
Referral
128
Display
116
Unassigned
16
Cross-network
6
1,425
29%
1,158
28%
1d 2h 54m 27s
23%
2,808
29%
8,113
28%
1,312
56%
1,063
56%
1d 4h 7m 34s
53%
2,809
53%
7,742
53%
790
20%
728
17%
3h 23m 56s
35%
1,142
19%
3,114
22%
316
28%
314
27%
4m 18s
88%
327
37%
986
35%
128
44%
93
47%
2h 2m 8s
71%
306
52%
832
52%
116
98%
92
98%
9m 53s
97%
142
97%
383
98%
16
58%
15
61%
3m 47s
74%
24
51%
61
51%
6
67%
6
67%
2m 58s
89%
15
80%
42
75%
3
100%
3
100%
19s
100%
8
100%
15
100%
6 Apr
13 Apr
20 Apr
27 Apr
0
200
400
600
Sessions
64%
4,118
Total Users
65%
3,433
Views
58%
7,581
Event Count
58%
21,288
Engaged Sessions
52%
2,004
Organic Search
Paid Search
Direct
Organic Social
Referral
Display
Unassigned
Cross-network
Paid Social
4,118
Sessions
Showing 9 of 9 Rows
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CHANNEL
Showing 10 of 829 Rows
Town of Wickenburg Arizona
April 2026
Previous: March 2026
3/8

932
59%
829
60%
15h 21m 29s
40%
1,904
48%
5,216
49%
325
38%
326
38%
25s
51%
326
40%
998
41%
182
55%
176
54%
1h 49m 17s
54%
289
54%
828
54%
130
76%
116
77%
1h 47m 45s
56%
233
69%
622
71%
124
56%
98
62%
2h 50m 41s
32%
272
51%
756
49%
96
70%
80
73%
57m 38s
59%
152
65%
433
65%
86
55%
78
55%
1h 12m 51s
44%
186
42%
509
42%
80
85%
70
86%
58m 14s
70%
122
84%
358
83%
76
33%
61
24%
1h 17m 2s
22%
153
35%
452
29%
65
69%
57
70%
1h 25m 1s
42%
146
53%
399
57%
Phoenix
Singapore
(not set)
Los Angeles
Surprise
Mesa
Peoria
Las Vegas
Wickenburg
Scottsdale
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CITY
Town of Wickenburg Arizona
April 2026
Previous: March 2026
4/8

⌬
Google Ads Campaigns
Overall Clicks
1,327
57%
Overall Clicks
1,327
57%
Out of State Markets
162
82%
In-Market (AZ)
1,148
46%
12
29%
$97.39
12%
0.01%
0%
120,861
20%
1,148
46%
$0.53
30%
22.70%
0.13%
5,058
46%
167
82%
$1.32
18%
8.99%
16%
1,857
78%
685
57%
$0.55
38%
22.07%
5.32%
3,104
55%
1
0%
463
14%
$0.50
16%
23.69%
12%
1,954
23%
0
0%
6 Apr
13 Apr
20 Apr
27 Apr
0
50
100
150
0
200
400
600
65+
Unknown
55-64
45-54
35-44
25-34
18-24
0
10
20
30
Las Vegas
Los Ang…
San Diego
Severance
Moreno …
Denver
Albuquer…
Santa Fe
0
100
200
300
Phoenix
Surprise
Scottsdale
Peoria
Buckeye
Goodyear
Sun City …
Sun City
Avg CPC
37%
$1.51
Clicks
57%
1,327
CTR
43%
1.04%
Impressions
24%
127.8 K
Conversion Rate
161%
3.32%
WMM_TownofWickenburg_Google_Awareness_YouTube_Mar
icopaCounty
WMM_TownofWickenburg_Google_Traffic_Search_Maricopa
County
WMM_TownofWickenburg_Google_Traffic_Search_OutofStat
eMarkets
Branded
Things to Do
Showing 3 of 3 Rows
CLICKS
AVG CPC
CTR
IMPRESSIONS
CAMPAIGN

In-Market (AZ) Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Town of Wickenburg Arizona
April 2026
Previous: March 2026
5/8

$0.55
32%
448
52%
2,104
51%
$0.50
17%
301
3.53%
1,077
9.80%
$0.56
49%
230
65%
942
61%
$0.49
25%
84
20%
278
18%
$0.57
15%
43
48%
235
3.07%
$0.36
6.15%
23
26%
107
46%
65
88%
$1.24
19%
13.89%
7.77%
468
87%
0
100%
102
74%
$1.37
13%
7.34%
4.68%
1,389
72%
0
100%
$1.32
23%
42
88%
331
87%
$1.38
13%
33
80%
521
77%
$1.09
10%
23
88%
137
86%
$1.42
11%
21
34%
310
53%
$1.35
7.31%
21
81%
311
78%
$1.32
18%
20
64%
148
58%
wickenburg az
Rodeos
wickenburg museum
things to do in wickenburg
things to do in arizona
what to do in wickenburg az
Branded
Things to Do
wickenburg
things to do in phoenix
wickenburg museum
hiking
things to do in arizona
Rodeos
In-Market (AZ) Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Out of State Markets Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Out of State Markets Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Town of Wickenburg Arizona
April 2026
Previous: March 2026
6/8

⌬
Facebook Ads - Campaigns
Clicks
1,042
92%
Clicks
WMM_TownofWickenburg_Meta
_Awareness_DynamicCreative_MaricopaCounty
1,042
Publisher Platforms
Facebook
1,040
unknown
1
Instagram
1
1,042
40%
658,432
14%
$1.83
61%
0.16%
30%
6 Apr
13 Apr
20 Apr
27 Apr
0
200
400
600
800
Clicks
92%
1,042
Impressions
36%
658.4 K
Average CPC
534%
$1.83
CTR
87%
0.16%
WMM_TownofWickenburg_Meta _Awareness_DynamicCreativ
1,042
Clicks
Showing 1 of 1 Rows
CLICKS

IMPRESSIONS
AVERAGE CPC
CTR
CAMPAIGN
Town of Wickenburg Arizona
April 2026
Previous: March 2026
7/8

⌬
CTV and Display Campaigns
Reach
59%
Town of Wickenburg AZ - In-State Markets - Display
10,711
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_MaricopaCounty
5,370
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_MaricopaCounty_Retargeting
931
Town of Wickenburg AZ - In-State Drive Market - Display Retargeting
846
Town of Wickenburg AZ - In-State Markets - Display Geofence
0
Town of Wickenburg AZ - Out of State Markets - Display
0
Town of Wickenburg AZ - Out of State Markets - Display Retargeting
0
846
9,911
18
0.18%
0
0
0
0.00%
0
0
0
0.00%
10,711
28,229
86
0.30%
6,301
24,171
0
0.00%
0
0
0
0.00%
Impressions
67%
62,311
Unique Impressions
59%
17,858
Clicks
63%
104
CTR
12%
0.17%
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty_Retargeting
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets_Retargeting
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_Mar
icopaCounty
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Geofe
nce_PhoenixAirport
17,858
Unique Impressions
Showing 6 of 6 Rows
UNIQUE IMPRESSIONS
IMPRESSIONS
CLICKS
CTR
CAMPAIGN GROUP
Town of Wickenburg Arizona
April 2026
Previous: March 2026
8/8