Microtransit in Wickenburg

Town of Wickenburg — Regular Meeting (2025-03-12)

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Via believes in a world 
where everyone has 
access to efficient, 
affordable mobility

Proprietary & Confidential. 
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What is microtransit?
Microtransit Overview
Microtransit (sometimes called 
“on-demand transitˮ) is transportation 
technology that captures trip requests 
and groups passengers into shared 
rides, in real-time.

Proprietary & Confidential. 
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Microtransit utilizes a dense network of virtual bus stops to 
complement or replace traditional bus systems
Microtransit Overview

Proprietary & Confidential. 
How municipalities use on-demand microtransit
Microtransit Overview
Lower cost of delivering 
transit services
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Improve access to jobs, 
healthcare, and other locations
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Increase flexible mobility 
options
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Create connectivity between 
neighborhoods
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Proprietary & Confidential. 
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Your choice of partnership model
The Via Solution
Software-as-a-Service
Software + Operations
Licensing software to organizations that prefer 
to use their own vehicles and drivers.
Turnkey solution operated by Via that includes 
technology, drivers, vehicles, and service 
management.
SaaS
Turnkey:

Proprietary & Confidential. 
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Viaʼs platform: one-stop-shop for service planning and delivery
Product demonstration
Centralized Dispatch, Operations, 
& Reporting
Rider App and Booking Tools
Driver App & Fleet 
Management

Proprietary & Confidential. 
Turnkey operations cover all aspects of running a successful 
microtransit service
The Via Solution
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Vehicle acquisition, branding, 
and maintenance
Customer service
Live service monitoring and 
management
Funding & grant support
Driver vetting, hiring, training, and 
retention
Rider marketing & community 
engagement

Proprietary & Confidential. 
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Our local team is committed to supporting you every step of the 
way
Tailored marketing and economic 
development plan
Rider engagement through 
Community Outreach teams
A dedicated local team
Case study

Proprietary & Confidential. 
Riders use Chandler flex to get to schools and key community 
locations
About Via
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Hamilton High School
2.
Tumbleweed Recreation 
Center
3.
Folley Pool
4.
Chandler High School
5.
Chandler Fashion Center
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Chandler Flex: 23 sq miles
YAV Connect 3.5 & 12 sq miles)

Proprietary & Confidential. 
About Via

Proprietary & Confidential. 
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800
Partners
40
Countries
Via background and experience
150M
Rides Served
Via is the worldʼs leading provider of on-demand transit

Proprietary & Confidential. 
                         in Arizona
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Chandler - Turnkey microtransit with 50% school ridership 72k riders to 
date)
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Glendale - 50% increase in utilization for commingled 
microtransit/paratransit service
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Sun City - First AV microtransit service in Arizona
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Prescott Valley - 2.4x increase in ridership post microtransit
software transition
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Lake Havasu - 47% increase in ridership post transition for its 
Commingled microtransit/paratransit
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Maricopa - Microtransit service 
                               in Arizona
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Valley Metro
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Sun Tran
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Mountain Line

Proprietary & Confidential. 
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With more than 100+ turnkey deployments, we are by far the 
most experienced microtransit operator in the world
Proven driver 
acquisition 
playbook
Tech-enabled 
operations
Trusted by cities and transit 
agencies large and small in 
the Western US
Data-driven fleet 
maintenance 
program
Best-in-class driver, fleet, and safety management
Rigorous driver 
vetting and 
training 
Via background and experience

Proprietary & Confidential. 
Via
Other 
Providers
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A decade of lessons learned in microtransit
Microtransit experience
The underlying technology 
makes a real difference in cost 
outcomes and therefore the 
sustainability of the program
Source: LA Metro Presentation, March 2023
$41.50
$11.09
Maximizing city budget
requires a “only pay for hours usedˮ 
financial model and hour-by-hour 
supply planning 
Service design is ever-evolving
and unfiltered access to data is 
paramount in making changes as the 
service grows
Driver hours
Rides

Proprietary & Confidential. 
Thank you!