Media Plan

2025-2026 Wickenburg AZ Tourism
APPROVED - Proposed Media Plan
07.10.2025
NOTES
Impressions
TOTAL
Prop 302 Funds
In-State-Drive Marketing-20%
Target Markets: Phoenix, Glendale, Peoria, 
Surprise, Avondale, Goodyear, Prescott, 
Prescott Valley, Scottsdale and Tempe
 Est Monthly Imp 
Oct
Nov
 Dec 
Jan 25
 Feb 
 March 
 April 
 May 
 June 
 TOTAL 
    Search (Always On)
Paid Search
6,667
$375
$500
$500
$500
$350
$350
$0
$0
$0
($
2,575.00)
            
Launched
    Retargeting (Always On)
Wesbite, Keyword Retargeting
15,000
$150
$150
$150
$150
$150
$150
$0
$0
$0
($
900.00)
               
Launched
    Display/Geofencing
Programmatic Display
68,182
$125
$125
$125
$125
$125
$125
$0
$0
$0
($
750.00)
               
Launched
    Social Media
Display/Video 
52,500
$335
$525
$525
$525
$525
$0
$0
$0
($
2,435.00)
            
Total ($
6,660.00)
            
19.15%
Out-Of-State Marketing-80%
Target Markets: California, Utah, Nevada, 
Colorado and New Mexico 
 Est Monthly Imp 
Oct
Nov
 Dec 
Jan 25
 Feb 
 March 
 April 
 May 
 June 
    Search (Always On)
Paid Search
12,500
$938
$938
$938
$938
$938
$938
$0
$0
$0
($
5,625.00)
            
Launched
    Retargeting (Always On)
Wesbite, Keyword Retargeting
37,500
$375
$375
$375
$375
$375
$375
$0
$0
$0
($
2,250.00)
            
Launched
    Display
Programmatic Display
54,545
$2,125
$600
$600
$600
$600
$600
$0
$0
$0
($
5,125.00)
            
Launched
    Social Media
Display/Video 
130,682
$1,563
$1,560
$1,438
$1,438
$1,438
$1,438
$0
$0
$0
($
8,872.50)
            
    The Flyover
($
6,250.00)
            
Total ($
28,122.50)
          
80.85%
 MEDIA TOTAL ($
34,782.50)
          
Budget Goal
$33,220.00
NOTES
Impressions
TOTAL
Staycation Supplemental 
In-State-Drive Marketing-20%
Target Markets: Phoenix, Glendale, Peoria, 
Surprise, Avondale, Goodyear, Prescott, 
Prescott Valley, Scottsdale and Tempe
 Est Monthly Imp 
Oct
Nov
 Dec 
Jan 25
 Feb 
 March 
 April 
 May 
 June 
 TOTAL 
    Search (Always On)
Paid Search
6,667
$500
$500
$500
$500
$500
$500
($
3,000.00)
            
    Retargeting (Always On)
Wesbite, Keyword Retargeting
15,000
$150
$150
$150
$150
$150
$150
($
900.00)
               
    Display/Geofencing
Programmatic Display
54,545
$600
$600
$600
$600
$600
$600
($
3,600.00)
            
    Social Media
Display/Video 
85,000
$850
$850
$850
$850
$850
$850
($
5,100.00)
            
    Streaming Video
YouTube - Non Skippable
68,182
$750
$750
$750
$750
$750
$750
($
4,500.00)
            
    CTV
Local News, Peacock, Paramount+, Hulu, 
Disney+, Live Sports
24,561
$1,400
$1,600
$1,600
$1,600
$1,600
$1,600
($
9,400.00)
            
Total ($
26,500.00)
          
Budget Goal
$26,500.00