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Prepared for: Town of Wickenburg, Arizona Prepared by: Wasatch Mountains Media (WMM) Date: 10/2/25 Creative Assets Budget To fuel both the Prop 302 campaign and this staycation push, a creative production package is recommended. This ensures evergreen + event-specific visuals across formats. Budget: Creative Assets Budget ($15,000–20,000): Investment in professional photography & video to maximize efficiency across all channels & budgets through FY26. Deliverables: ● Static Images (20–25 assets) ○ Evergreen “Western heritage + desert scenery” ○ Event-specific: Rodeos, Bluegrass Festival, Gold Rush Days, Outdoor Adventure (hiking, horseback, golf, etc.) ● Video Content ○ Event Coverage: 15–30 second vertical + horizontal clips for Rodeos, Gold Rush Days, Bluegrass Festival ○ Evergreen Brand Spots: Family weekend getaway, Couples escape, Outdoor adventure focus ○ Formats for social reels, YouTube pre-roll, and CTV ● Photography (Vertical + Horizontal) ○ Library of lifestyle shots: families, couples, event crowds, outdoor activities ○ Horizontal for website, print, YouTube ○ Vertical for Instagram Stories/Reels, TikTok, Facebook Reels Usage: ● Fuels display, social media, video, and CTV campaigns through June 2026 ● Supports hotel and attraction co-op partners with consistent visuals ● Eliminates reliance on stock photography, ensuring authenticity and brandin