January26

⌬
Town of Wickenburg Arizona Digital Media Dashboard
Total Clicks
164%
10,545
Avg. CTR
13%
0.96%
Avg. CPC Wic…
43%
$0.49
Impressions
212%
798 K
Google Ads Clicks
59%
WMM_TownofWickenburg_Google_Traffic_Sear…
1,961
WMM_TownofWickenburg_Google_Traffic_Sear…
1,105
GA4 Sessions
17,653
102%
0
2,000
4,000
6,000
OutofState
(direct)
(organic)
drivemarket
outofstate
WMM_Towno…
WMM_Towno…
(referral)
3,066
Clicks
Town of Wickenburg Arizona
January 2026
1/9

⌬
Overall Performance Summary
Key Month-Over-Month Takeaways (January vs. December)
More scale, still efficient
Total ad clicks increased 164% to 10,545, and impressions more than tripled to 798,000, meaning Wickenburg’s message reached a much larger audience in January.
Even with this bigger push, the average cost per click dropped to $0.49 (↓43%), and overall CTR rose to 0.96% (↑13%), so we’re getting more visitors for less money
while engagement improves.
Website traffic and interest are rising (Google Analytics)
Website sessions increased 102% to 17,653, with total users up 94% to 15,247 and page views up 92% to 25,988.
Top traffic cities were Phoenix, Las Vegas, Los Angeles, Denver, Surprise, Mesa, and Scottsdale, aligning closely with Wickenburg’s key drive and fly markets.
Meta (Facebook & Instagram) is now the main traffic engine
Facebook/Instagram clicks jumped 222% to 21,075, with impressions up 408% to 612,000; despite this scale, the average cost per click fell to just $0.11 (↓35%).
Overall Meta CTR was 3.45%, with particularly strong performance in Arizona (5.28% CTR, $0.09 CPC) and efficient reach out-of-state (2.95% CTR, $0.12 CPC), making
Meta the largest and most cost-effective driver of website traffic.
Google Search deepens “ready-to-visit” performance
Google Ads clicks increased 59% to 3,066, with impressions up 28% to 17,303 and CTR improving to 17.72% (↑24%); the average cost per click dropped to $0.76
(↓22%), and conversion rate rose to 2.05%, reinforcing search as a very efficient channel.
In-state (Arizona) search drove 1,954 clicks (↑105%) at a 22.66% CTR and $0.54 CPC, while out-of-state search contributed 1,074 clicks (↑13%) at a 12.78% CTR and
$1.17 CPC, capturing both local trip planners and high-value visiting markets.
Display & CTV expand reach with focused awareness
Display/CTV reach increased 37% to 53,666 people, and impressions grew 39% to 169,000, putting Wickenburg’s branding in front of many more potential visitors.
These campaigns generated 298 clicks with a 0.18% CTR, functioning as targeted “digital billboards” that maintain awareness and support the stronger performance seen in
search and social channels.
Town of Wickenburg Arizona
January 2026
2/9

⌬
Google Analytics 4 - All Channels
User Acquisition
Sessions
17,653
102%
Sessions
102%
Display
7,100
Paid Search
2,969
Direct
2,771
Organic Search
2,389
Unassigned
1,802
Referral
316
Organic Social
177
Cross-network
36
7,100
263%
6,419
251%
11h 12m 15s
290%
8,490
264%
23,957
262%
2,969
60%
2,381
52%
2d 14h 33m 39s
86%
6,171
61%
17,255
58%
2,771
73%
2,686
77%
8h 49m 22s
97%
3,389
73%
10,990
68%
2,389
62%
1,911
59%
2d 3h 24m 54s
87%
4,716
73%
13,843
72%
1,802
11%
1,718
10%
8h 37m 16s
35%
1,978
3.18%
6,008
0.43%
316
123%
212
88%
6h 43m 54s
140%
849
141%
2,291
129%
177
14%
173
12%
30m 7s
194%
245
26%
704
21%
36
33%
36
33%
1h 10m 29s
215%
143
81%
353
70%
3
50%
3
50%
6m 39s
100%
7
250%
19
217%
5 Jan
12 Jan
19 Jan
26 Jan
0
500
1,000
1,500
2,000
The Fly Over Newsletter Sent Out
Sessions
102%
17,653
Total Users
94%
15,247
Views
92%
25,988
Event Count
89%
75,420
Engaged Sessions
81%
5,922
Display
Paid Search
Direct
Organic Search
Unassigned
Referral
Organic Social
Cross-network
Paid Social
17,653
Sessions
Showing 9 of 9 Rows
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CHANNEL
Showing 10 of 1,918 Rows
Town of Wickenburg Arizona
January 2026
3/9

2,372
115%
2,070
118%
1d 7h 57m 37s
130%
4,089
112%
11,382
109%
1,540
88%
1,510
86%
4h 49m 34s
54%
1,801
81%
6,087
103%
895
156%
833
159%
4h 34m 16s
29%
1,239
142%
3,484
136%
648
25%
650
25%
53s
90%
649
24%
1,998
28%
640
237%
639
236%
57s
280%
644
239%
1,927
237%
597
63%
558
71%
4h 34m 1s
36%
852
63%
2,529
69%
380
313%
330
279%
4h 8m 36s
353%
634
314%
1,704
306%
307
182%
269
172%
4h 23m 17s
106%
602
137%
1,631
130%
306
68%
253
51%
3h 1m 50s
15%
403
33%
1,196
31%
230
259%
207
270%
2h 55m 51s
129%
378
220%
1,070
218%
Phoenix
(not set)
Las Vegas
Lanzhou
Birmingham
Los Angeles
Mesa
Surprise
Denver
Scottsdale
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CITY
Town of Wickenburg Arizona
January 2026
4/9

⌬
Google Ads Campaigns
Overall Clicks
3,066
59%
Overall Clicks
3,066
59%
Out of State Markets
1,074
13%
In-Market (AZ)
1,954
105%
1,961
106%
$0.54
11%
22.66%
4.33%
8,654
97%
1,105
13%
$1.17
13%
12.78%
20%
8,649
5.52%
1,220
174%
$0.53
13%
20.58%
22%
5,927
124%
0
0%
741
46%
$0.54
8.15%
27.17%
6.41%
2,727
56%
0
0%
5 Jan
12 Jan
19 Jan
26 Jan
0
50
100
150
200
0
500
1,000
1,500
65+
Unknown
55-64
45-54
35-44
25-34
18-24
0
50
100
150
200
Las Vegas
Los Ang…
San Diego
Denver
Albuquer…
Salt Lak…
Riverside
Colorado…
0
200
400
600
Phoenix
Surprise
Scottsdale
Peoria
Mesa
Goodyear
Sun City …
Glendale
Avg CPC
22%
$0.76
Clicks
59%
3,066
CTR
24%
17.72%
Impressions
28%
17,303
Conversion Rate
1.49%
2.05%
WMM_TownofWickenburg_Google_Traffic_Search_Maricopa
County
WMM_TownofWickenburg_Google_Traffic_Search_OutofStat
eMarkets
Branded
Things to Do
Showing 2 of 2 Rows
CLICKS
AVG CPC
CTR
IMPRESSIONS
CAMPAIGN

In-Market (AZ) Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Town of Wickenburg Arizona
January 2026
5/9

$0.53
6.15%
684
613%
3,523
574%
$0.51
17%
424
250%
1,699
188%
$0.54
10%
403
10%
1,397
9.91%
$0.53
5.17%
251
235%
802
197%
$0.48
26%
34
467%
179
265%
$0.54
6.32%
25
2400%
260
3614%
563
18%
$1.15
9.31%
14.28%
5.43%
3,943
25%
0
100%
542
8.62%
$1.19
16%
11.52%
38%
4,706
21%
0
0%
$1.15
9.72%
426
35%
3,092
39%
$1.14
17%
252
44%
1,438
5.27%
$1.23
15%
178
19%
1,892
31%
$1.14
6.60%
133
7.26%
742
29%
$1.24
13%
43
10%
664
41%
$1.20
12%
32
28%
291
8.20%
wickenburg az
wickenburg museum
things to do in arizona
things to do in wickenburg
what to do in wickenburg az
Rodeos
Branded
Things to Do
wickenburg
things to do in arizona
things to do in phoenix
wickenburg museum
hiking
Rodeos
In-Market (AZ) Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Out of State Markets Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Out of State Markets Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Town of Wickenburg Arizona
January 2026
6/9

⌬
Facebook Ads - Campaigns
Clicks
21,075
222%
Clicks
WMM_TownofWickenburg_Meta
_Traffic_DynamicCreative_OutofStateMarkets
14,214
WMM_TownofWickenburg_Meta
_Traffic_DynamicCreative_MaricopaCounty
6,861
Publisher Platforms
Facebook
20,285
Instagram
764
Audience
26
14,214
182%
481,827
433%
$0.12
25%
2.95%
47%
6,861
358%
129,900
333%
$0.09
54%
5.28%
5.81%
5 Jan
12 Jan
19 Jan
26 Jan
0
200
400
600
800
1,000
Clicks
222%
21,075
Impressions
408%
612 K
Average CPC
35%
$0.11
CTR
36%
3.45%
WMM_TownofWickenburg_Meta _Traffic_DynamicCreative_Ou
WMM_TownofWickenburg_Meta _Traffic_DynamicCreative_Ma
21,075
Clicks
Showing 2 of 2 Rows
CLICKS

IMPRESSIONS
AVERAGE CPC
CTR
CAMPAIGN
Town of Wickenburg Arizona
January 2026
7/9

⌬
CTV and Display Campaigns
Reach
37%
Town of Wickenburg AZ - Out of State Markets - Display
21,642
Town of Wickenburg AZ - In-State Markets - Display
9,591
Town of Wickenburg AZ - Out of State Markets - Display
8,790
Town of Wickenburg AZ - In-State Markets - Display
5,216
Town of Wickenburg AZ - Out of State Markets - Display Retargeting
2,549
Town of Wickenburg AZ - In-State Markets - Display Geofence
1,904
Town of Wickenburg AZ - Out of State Markets - Display Retargeting
1,379
Town of Wickenburg AZ - In-State Drive Market - Display Retargeting
1,111
501
9,979
20
0.20%
1,111
17,638
27
0.15%
2,549
29,623
61
0.21%
1,379
14,050
36
0.26%
21,642
38,078
45
0.12%
8,790
17,959
38
0.21%
9,591
17,503
22
0.13%
5,216
9,904
17
0.17%
983
5,817
12
0.21%
1,904
8,690
20
0.23%
Impressions
39%
169 K
Unique Impressions
37%
53,666
Clicks
0.34%
298
CTR
28%
0.18%
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty_Retargeting
Town of Wickenburg AZ - In-State Drive Market - Display
Retargeting
Town of Wickenburg AZ - Out of State Markets - Display
Retargeting
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets_Retargeting
Town of Wickenburg AZ - Out of State Markets - Display
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets
Town of Wickenburg AZ - In-State Markets - Display
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Geofe
nce_PhoenixAirport
Town of Wickenburg AZ - In-State Markets - Display Geofence
53,666
Unique Impressions
Showing 10 of 10 Rows
UNIQUE IMPRESSIONS
IMPRESSIONS
CLICKS
CTR
CAMPAIGN GROUP
Town of Wickenburg Arizona
January 2026
8/9

Town of Wickenburg Arizona
January 2026
9/9