Feb26

⌬
Town of Wickenburg Arizona Digital Media Dashboard
Total Clicks
15%
8,996
Avg. CTR
57%
0.41%
Avg. CPC Wic…
91%
$0.93
Impressions
75%
1.39 M
Google Ads Clicks
9.56%
WMM_TownofWickenburg_Google_Traffic_Sear…
2,374
WMM_TownofWickenburg_Google_Traffic_Searc…
948
WMM_TownofWickenburg_Google_Awareness_Yo…
37
GA4 Sessions
15,770
11%
0
1,000
2,000
3,000
OutofState
(organic)
WMM_Towno…
drivemarket
outofstate
(not set)
(direct)
WMM_Towno…
3,359
Clicks
Town of Wickenburg Arizona
February 2026
1/8

⌬
Overall Performance Summary
Key Month-Over-Month Takeaways (February vs. January)
Broader reach driven by more video
In February we intentionally shifted more budget into video and awareness formats, especially on social and YouTube. These formats are designed to be seen and
watched, not just clicked.
As a result, total impressions increased to about 1.39M (up ~75%), meaning far more people saw Wickenburg’s message, while clicks eased to about 9,000. This is
expected when we focus more on video and branding rather than pure website traffic.
Because of that shift, the click-through rate (CTR) went down and average cost per click went up, but the tradeoff is stronger overall visibility and more residents and
travelers seeing Wickenburg in their feeds and on their screens.
340 attributed in person visits during the month.
Website traffic remains strong 
Website sessions dipped slightly (down about 11%) to 15,770 and users to about 13,800, a small pullback after January’s very large spike but still well ahead of
December levels.
People continue to come from the right places: top cities include Phoenix, Las Vegas, Los Angeles, Denver, Mesa, Surprise, and San Jose, which match Wickenburg’s
key drive and fly markets.
Google Search continues to be the “ready-to-visit” anchor
Google Ads clicks increased to about 3,360 (up ~10%), and impressions expanded significantly as we layered in YouTube video alongside traditional search.
In-state (Arizona) search remained the workhorse, with strong click rates on branded and “things to do” searches, meaning we’re showing up when people are actively
planning activities or trips.
Out-of-state search remained steady, ensuring we still capture interest from travelers looking for Arizona experiences who may later decide to visit Wickenburg.
Display & CTV maintain steady awareness
Display and connected TV (CTV) reach increased modestly to about 55,800 people, with impressions increasing to 180,000, keeping Wickenburg visible across
streaming TV and banner placements.
Clicks were slightly lower (around 280), which is typical for TV-style and display ads whose main job is reminding and reinforcing, not driving large volumes of immediate
clicks.
Flyover sponsored email delivers highly engaged traffic
The 1/16/26 Flyover email reached 106,700 recipients and generated 83,617 opens, an impressive 78% open rate.
It delivered 3,250 link clicks (3.05% click-through rate) to the Out Wickenburg Way website, showing that long-form, curated email remains a highly engaged, high-
quality source of interest alongside our paid media efforts.
Overall, February reflects a planned shift toward more video and awareness, expanding how many people see Wickenburg while keeping website traffic and high-intent search
performance strong.
Town of Wickenburg Arizona
February 2026
2/8

⌬
Google Analytics 4 - All Channels
User Acquisition
Sessions
15,770
11%
Sessions
11%
Display
4,918
Paid Search
3,267
Unassigned
3,116
Organic Search
2,690
Direct
1,218
Organic Social
334
Referral
302
Cross-network
26
4,918
31%
4,538
29%
8h 15m 44s
26%
6,197
27%
17,040
29%
3,267
10%
2,537
6.55%
3d 7h 7m 21s
26%
6,967
13%
19,292
12%
3,116
73%
3,069
79%
7h 36m 34s
12%
3,378
71%
10,493
75%
2,690
13%
2,096
9.68%
2d 4h 17m 30s
1.71%
5,664
20%
16,013
16%
1,218
56%
1,117
58%
6h 3m 57s
31%
1,765
48%
5,064
54%
334
89%
330
91%
32m 39s
8.41%
380
55%
1,120
59%
302
4.43%
185
13%
5h 46m 31s
14%
749
12%
1,975
14%
26
28%
26
28%
53m 40s
24%
102
29%
259
27%
2
100%
2
100%
—
0%
2
100%
6
100%
1
67%
1
67%
—
100%
1
86%
3
84%
2 Feb
9 Feb
16 Feb
23 Feb
0
1,000
2,000
3,000
4,000
Sessions
11%
15,770
Total Users
9.39%
13,816
Views
3.01%
25,205
Event Count
5.51%
71,265
Engaged Sessions
0.03%
5,920
Display
Paid Search
Unassigned
Organic Search
Direct
Organic Social
Referral
Cross-network
Paid Video
Paid Social
15,770
Sessions
Showing 10 of 10 Rows
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CHANNEL
Showing 10 of 1,661 Rows
Town of Wickenburg Arizona
February 2026
3/8

2,708
14%
2,400
16%
1d 11h 24m 27s
11%
4,751
16%
13,223
16%
1,263
18%
1,167
23%
6h 34m 48s
36%
1,598
11%
4,583
25%
646
0.94%
644
0.78%
10s
82%
644
0%
1,933
0.31%
564
37%
521
37%
2h 59m 45s
34%
796
36%
2,234
36%
541
9.38%
508
8.96%
5h 6m 10s
12%
796
6.57%
2,282
9.77%
403
6.05%
343
3.94%
4h 48m 13s
16%
705
11%
1,900
12%
325
5.86%
286
6.32%
5h 47m 20s
32%
639
6.15%
1,739
6.62%
325
622%
325
622%
40m 44s
221%
340
457%
1,105
504%
319
251%
318
266%
44m 47s
72%
338
184%
1,059
215%
261
2075%
261
2075%
23m 23s
26%
264
1048%
833
1162%
Phoenix
(not set)
Birmingham
Las Vegas
Los Angeles
Mesa
Surprise
Moses Lake
San Jose
Des Moines
SESSIONS

TOTAL USERS
USER ENGAGEMENT
VIEWS
EVENT COUNT
CITY
Town of Wickenburg Arizona
February 2026
4/8

⌬
Google Ads Campaigns
Overall Clicks
3,359
9.56%
Overall Clicks
3,359
9.56%
Out of State Markets
905
16%
In-Market (AZ)
2,371
21%
37
100%
$35.91
100%
0.03%
100%
139,141
100%
2,374
21%
$0.37
31%
24.75%
9.22%
9,593
11%
948
14%
$0.94
19%
15.33%
20%
6,185
28%
1,983
63%
$0.36
32%
25.03%
22%
7,921
34%
2
100%
391
47%
$0.41
24%
23.39%
14%
1,672
39%
0
0%
2 Feb
9 Feb
16 Feb
23 Feb
50
75
100
125
150
175
0
500
1,000
1,500
65+
Unknown
55-64
45-54
35-44
25-34
18-24
0
50
100
150
200
Las Vegas
Los Ang…
San Diego
Denver
Blythe
Albuquer…
St. George
Boulder …
0
200
400
600
Phoenix
Surprise
Scottsdale
Peoria
Mesa
Sun City …
Buckeye
Sun City
Avg CPC
21%
$0.92
Clicks
9.56%
3,359
CTR
88%
2.17%
Impressions
795%
155 K
Conversion Rate
32%
1.43%
WMM_TownofWickenburg_Google_Awareness_YouTube_Mar
icopaCounty
WMM_TownofWickenburg_Google_Traffic_Search_Maricopa
County
WMM_TownofWickenburg_Google_Traffic_Search_OutofStat
eMarkets
Branded
Things to Do
Showing 3 of 3 Rows
CLICKS
AVG CPC
CTR
IMPRESSIONS
CAMPAIGN

In-Market (AZ) Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Town of Wickenburg Arizona
February 2026
5/8

$0.38
29%
988
44%
4,445
26%
$0.34
34%
945
123%
3,204
89%
$0.37
30%
186
26%
544
32%
$0.45
17%
81
80%
322
77%
$0.46
14%
70
180%
477
83%
$0.36
26%
47
38%
227
27%
678
20%
$0.90
22%
18.14%
27%
3,737
5.22%
0
0%
270
50%
$1.05
12%
11.03%
4.25%
2,448
48%
0
0%
$0.93
19%
427
0.23%
2,633
15%
$0.85
26%
249
87%
1,094
47%
$1.00
13%
94
63%
739
49%
$1.12
9.25%
91
49%
1,004
47%
$1.00
17%
63
97%
395
36%
$1.17
5.58%
10
77%
140
79%
wickenburg az
wickenburg museum
things to do in wickenburg
things to do in arizona
Rodeos
what to do in wickenburg az
Branded
Things to Do
wickenburg
wickenburg museum
things to do in arizona
things to do in phoenix
Rodeos
hiking
In-Market (AZ) Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Out of State Markets Ad Groups
CLICKS
AVG CPC
CTR
IMPRESSIONS
PHONE CALLS
AD GROUP
Out of State Markets Keywords
AVG CPC
CLICKS
IMPRESSIONS
KEYWORD
Town of Wickenburg Arizona
February 2026
6/8

⌬
Facebook Ads - Campaigns
Clicks
13,790
35%
Clicks
WMM_TownofWickenburg_Meta
_Traffic_DynamicCreative_OutofStateMarkets
6,837
WMM_TownofWickenburg_Meta
_Traffic_DynamicCreative_MaricopaCounty
5,369
WMM_TownofWickenburg_Meta
_Awareness_DynamicCreative_MaricopaCounty
1,584
Publisher Platforms
Facebook
13,031
Instagram
759
6,837
52%
196,591
59%
$0.15
28%
3.48%
18%
5,369
22%
117,257
9.73%
$0.10
16%
4.58%
13%
1,584
100%
745,828
100%
$1.09
100%
0.21%
100%
2 Feb
9 Feb
16 Feb
23 Feb
300
400
500
600
700
800
900
Clicks
35%
13,790
Impressions
73%
1.06 M
Average CPC
122%
$0.24
CTR
62%
1.30%
WMM_TownofWickenburg_Meta _Traffic_DynamicCreative_Ou
WMM_TownofWickenburg_Meta _Traffic_DynamicCreative_Ma
WMM_TownofWickenburg_Meta _Awareness_DynamicCreativ
13,790
Clicks
Showing 3 of 3 Rows
CLICKS

IMPRESSIONS
AVERAGE CPC
CTR
CAMPAIGN
Town of Wickenburg Arizona
February 2026
7/8

⌬
CTV and Display Campaigns
Reach
3.99%
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_MaricopaCounty
15,877
Town of Wickenburg AZ - Out of State Markets - Display
14,284
Town of Wickenburg AZ - In-State Markets - Display
13,955
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_MaricopaCounty_Retarge…
4,005
Town of Wickenburg AZ - Out of State Markets - Display Retargeting
3,607
Town of Wickenburg AZ - In-State Markets - Display Geofence
2,686
Town of Wickenburg AZ - In-State Drive Market - Display Retargeting
1,393
1,393
30,657
63
0.21%
3,607
39,260
87
0.22%
14,284
25,541
45
0.18%
13,955
27,661
50
0.18%
19,882
40,674
0
0.00%
2,686
16,352
33
0.20%
Impressions
6.44%
180 K
Unique Impressions
3.99%
55,807
Clicks
6.71%
278
CTR
12%
0.15%
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty_Retargeting
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets_Retargeting
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Outof
StateMarkets
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Maric
opaCounty
WMM_TownofWickenburg_StackAdapt_Awareness_CTV_Mar
icopaCounty
WMM_TownofWickenburg_StackAdapt_Traffic_Display_Geofe
nce_PhoenixAirport
55,807
Unique Impressions
Showing 6 of 6 Rows
UNIQUE IMPRESSIONS
IMPRESSIONS
CLICKS
CTR
CAMPAIGN GROUP
Town of Wickenburg Arizona
February 2026
8/8