Vision Zero Information

Town of Wickenburg — Regular Meeting (2026-06-15)

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VISION ZERO  
TOOLKIT
The Vision Zero Toolkit provides 
communities, organizations, and advocates 
with tools and resources to advance Vison 
Zero. Each section includes a variety of 
available resources, as well as notable 
practices from existing Vision Zero 
communities.   
Source: stock image 
FHWA-SA-23-026

Notice 
This document is disseminated under the sponsorship of the U.S. Department of Transportation 
in the interest of information exchange. The U.S. Government assumes no liability for the use of 
the information contained in this document. 
The U.S. Government does not endorse products or manufacturers. Trademarks or 
manufacturers’ names appear in this document only because they are considered essential to 
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Non-Binding Contents 
The contents of this document do not have the force and effect of law and are not meant to 
bind the public in any way. This document is intended only to provide information to the public 
regarding existing requirements under the law or agency policies. However, compliance with 
applicable statutes or regulations cited in this document is required. 
Quality Assurance Statement 
The Federal Highway Administration (FHWA) provides high-quality information to serve 
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Technical Documentation Page 
 
 1. Report No. 
FHWA-SA-23-026 
 
 2. Government Accession No. 
 
 
 3. Recipient's Catalog No. 
 
 
 4. Title and Subtitle 
Vision Zero Toolkit 
 
 5. Report Date 
March 2024 
 
 6. Performing Organization 
Code 
 
 7. Author(s) 
Renee Blackburn, Angie Byrne, Erwin Figueroa, and Terra Reed 
 
 8. Performing Organization 
Report No. 
 
 
 9. Performing Organization Name and Address 
U.S. Department of Transportation 
Volpe National Transportation Systems Center 
20 Binney Street, Cambridge, MA 02142 
 
10. Work Unit No. (TRAIS) 
 
11. Contract or Grant No. 
693JJ322N300034 
 
12. Sponsoring Agency Name and Address 
Federal Highway Administration 
Office of Safety 
1200 New Jersey Avenue SE 
Washington, DC 20590 
 
13. Type of Report and Period 
Covered 
Final Report 
  
14. Sponsoring Agency Code 
HSA 
 
15. Supplementary Notes 
Project manager: Chimai Ngo  
FHWA reviewers: Melissa Anderson, Anthony Boutros, Paul Lafleur, Darren Thacker, and Jen Warren  
NHTSA reviewer: Emily Thomas 
External reviewers: David Fields, City of Houston, TX; Lisa Foster, City of Alameda, CA; Gregory Francese, 
City of Hoboken, NJ; Julia Kite-Laidlaw, New York City, NY; Lake McTighe, Portland Metro MPO, OR; 
Theresia Rogerson, Santa Cruz County, CA; Michael Sawyer, City of Richmond, VA; and Arnold Shir, Santa 
Cruz County, CA 
 
16. Abstract 
The Toolkit provides communities, organizations, and advocates with tools and resources to advance Vison 
Zero. Each section includes a variety of available resources, as well as notable practices from existing Vision 
Zero communities. 
 
17. Key Words 
Vision Zero, Safe System Approach, equity, 
safety culture 
 
18. Distribution Statement 
No restrictions. 
 
19. Security Classif. (of this report) 
Unclassified 
 
20. Security Classif. (of this page) 
Unclassified 
 
21. No. of Pages 
55 
 
22. Price 
 
Form DOT F 1700.7 (8-72)  
Reproduction of completed page authorized.

i 
Table of Contents 
Introduction.......................................................................................................................................1 
Why Vision Zero? ...................................................................................................................................... 1 
Safe System Approach (SSA) ..................................................................................................................... 2 
Who Can Use this Toolkit .......................................................................................................................... 4 
How to Use this Toolkit ............................................................................................................................. 5 
Section 1: Building Support and Establishing Vision Zero .....................................................................7 
Establishing a Safety Culture – “Safety is a Shared Responsibility” .......................................................... 7 
Building Internal and External Support ..................................................................................................... 7 
Cooperation, Collaboration, and Community Engagement ...................................................................... 8 
Leadership Commitment......................................................................................................................... 10 
Creating a Multidisciplinary Vision Zero Team ........................................................................................ 11 
Identifying Team Leadership ............................................................................................................... 11 
Representative Vision Zero Team ........................................................................................................ 12 
Organizational Practices ...................................................................................................................... 13 
Policy ....................................................................................................................................................... 14 
Coordination with Existing Policies and Plans ..................................................................................... 14 
Equity ...................................................................................................................................................... 16 
Include and Invest in Equity from the Start of Vision Zero Planning .................................................. 17 
Equity in Engagement ......................................................................................................................... 18 
Equitable Outcomes ............................................................................................................................ 18 
Section 2: Developing a Vision Zero Action Plan ................................................................................ 21 
Vision and Goals ...................................................................................................................................... 21 
Guiding Principles ............................................................................................................................... 22 
Action Plan Timelines .......................................................................................................................... 22 
Data-Driven Strategies ............................................................................................................................ 23 
Compiling and Analyzing Data ............................................................................................................ 24 
A High Injury Network that uses Demographic Data .......................................................................... 27 
Countermeasures .................................................................................................................................... 28 
Infrastructure Projects ........................................................................................................................ 28 
Behavioral Projects ............................................................................................................................. 30 
Operational Projects ........................................................................................................................... 30 
Accessibility in Countermeasures ....................................................................................................... 31 
Section 3: Implementing Your Vision Zero Action Plan ....................................................................... 33

Vision Zero Toolkit 
ii 
Implementation ...................................................................................................................................... 33 
Evaluation ................................................................................................................................................ 34 
Accountability and Transparency ............................................................................................................ 36 
Embedding Organizational Practices ....................................................................................................... 37 
Funding and Resources ........................................................................................................................... 37 
Improving Communications .................................................................................................................... 39 
Meaningful Community Engagement ..................................................................................................... 41 
Including Multilingual and Multicultural Outreach and Educational Programming ........................... 41 
Engaging Multi-Generational Age Groups in Planning and Policy ...................................................... 43 
Reaching People with Disabilities ....................................................................................................... 44 
Section 4: Continuing Your Vision Zero Journey ................................................................................. 47 
Next Steps ............................................................................................................................................... 47 
Additional Resources .............................................................................................................................. 48 
Getting Started and Vision Zero Action Plan Development ................................................................ 48 
Equity and Engagement ...................................................................................................................... 48 
Countermeasures ................................................................................................................................ 49 
Evaluation............................................................................................................................................ 49 
Technical Assistance and Capacity Building ........................................................................................ 49

1 
Introduction 
Getting to zero deaths and serious injuries among roadway users requires the commitment of multiple 
resources plus collaboration and buy-in from all levels of government and the local community. Engaging 
with diverse partners to build community support and develop an effective Vision Zero Action Plan 1 
(also referred as “Action Plan” in this document) will strengthen Vision Zero initiatives in communities. 
This comprehensive toolkit is designed to support communities looking to jumpstart Vision Zero by 
compiling useful information and recommendations from across government and advocacy groups into 
an easy-to-use guide. 
This toolkit is designed to help build a foundational understanding of the tools and resources needed to 
get started with Vision Zero in your community. Some sections may be more relevant to your community 
than others and overlapping content throughout the document will help ensure that you don’t miss key 
elements, while highlighting that successful Vision Zero efforts are built on a safe systems approach. 
Each community is different, so references and examples throughout the document are intended to 
illustrate how Vision Zero looks in different places. 
Why Vision Zero? 
Vision Zero is a strategy to eliminate l traffic fatalities 
and serious injuries, while increasing safe, healthy, 
equitable mobility for all road users. Originating in 
Sweden in the 1990’s, Vision Zero represents a paradigm 
shift in reducing traffic fatal and severe crashes.2  
There are multiple ways communities have incorporated 
Vision Zero or similar approaches into their roadway 
design and traffic operation, policy, engagement, and 
other safety programming. These efforts may be called Vision Zero or other names like Road to Zero and 
Toward Zero Deaths, but they share the same goal and take a similar approach.3,4 Communities that 
implement Vision Zero typically incorporate the components described in this toolkit. 
The U.S. Department of Transportation (USDOT) adopted the National Roadway Safety Strategy (NRSS) to 
advance its commitment to reaching zero fatalities.5,6 The NRSS outlines a comprehensive, long-term 
 
1 A Vision Zero Action Plan is a document that lays out actionable, measurable strategies, emphasizing design and 
policy solutions. Each strategy should identify the lead agency responsible, along with supporting/partner agencies, 
a projected timeline, and budget needs. Work on the Plan and its components should be underpinned by a process 
of continued community engagement and attention to equity. Section 2 discusses developing Vision Zero Action 
Plans. Additional information can be found at: https://visionzeronetwork.org/roadmapforaction/ 
2 Vision Zero Network, “What Is Vision Zero?” https://visionzeronetwork.org/about/what-is-vision-zero/ 
3 National Safety Council, “Road to Zero: A Plan to Eliminate Roadway Deaths,” 
https://www.nsc.org/road/resources/road-to-zero/road-to-zero-home. 
4 Toward Zero Deaths, “TZD: The National Strategy Vision is a Highway System Free of Fatalities,” 
https://www.towardzerodeaths.org/ 
5 USDOT, “National Roadway Safety Strategy,” https://www.transportation.gov/NRSS 
6 USDOT, “National Roadway Safety Strategy, Our Nation’s Roadway Safety Crisis,” 
https://storymaps.arcgis.com/stories/9e0e6b7397734c1387172bbc0001f29b 
Highlight: Vision Zero Network 
"Vision Zero is not a slogan, not a tagline, 
not even just a program. It is a 
fundamentally different way to approach 
traffic safety." 
 
—Vision Zero Network 
The Vision Zero Network provides 
guidance and support to agencies and 
advocates implementing Vision Zero.

Vision Zero Toolkit 
2 
approach to significantly reducing serious injuries and fatalities on the roadways. The NRSS is arranged 
around five objectives that correspond to the five Safe System Approach (SSA) elements.7 
Safe System Approach (SSA) 
Eliminating fatalities and serious injuries for all road users requires a 
fundamental shift to a proactive and holistic approach. The SSA, which is 
foundational to achieve Vision Zero, consists of six principles, which 
form the framework for the approach, and five elements that work 
together to achieve the goal of zero fatalities. This approach 
acknowledges human mistakes and vulnerability and guides the design 
and management of road systems with multiple layers of protection that 
work together to create a comprehensive, systematic, and redundant 
environment that protects all road users. 
The six principles that guide the SSA are: 
• 
Death and serious injuries are unacceptable 
• 
Humans make mistakes 
• 
Humans are vulnerable 
• 
Responsibility is shared 
• 
Safety is proactive 
• 
Redundancy is crucial 
The SSA further identifies five elements of a safe road 
system. These elements work together to guide policy, 
design, and practice around transportation. 
 
7 USDOT, “What is a Safe System Approach?” https://www.transportation.gov/NRSS/SafeSystem   
Source: FHWA 
Source: FHWA

Vision Zero Toolkit 
3 
 
Together, the five SSA elements create layers of protection and shared responsibility for the safety of all 
road users. The “Swiss Cheese Model” helps demonstrate this concept, as each layer contributes to a 
redundant system where lapses and weaknesses in one part of the system can occur without resulting in 
a complete failure of the system leading to death or serious injuries. 
Safe Road Users
•Address all road users, including those who walk, bike, roll, drive, ride transit, use mobility devices, and 
travel by other modes
•Acknowledge that humans who use transportation systlems are vulnerable and make mistakes
Safe Vehicles
•Design and regulate vehicles to minimize the occurrence and severity of injury for persons inside and 
outside the vehicle 
•Incorporate the latest technologies into design to help mitigate serious injuries and fatalities 
Safe Speeds
•Reduce speeds to reduce impact forces, provide additional time for drivers to stop, and improve 
visibility
•Change policy and design street systems to limit speed and encourage safe behavior, which tie into 
Safe Roads and Safe Road Users
Safe Roads
•Acknowledge that roadway designs used in the past are often not safe and do not prioritize safe access 
and mobility for all 
•Design to accomodate human mistakes and injury tolerances
•Physically separate people traveling at different speeds, provide dedicated times for different users to 
move through a space, and alert users to hazards and other road users
•Understand the importance of low-cost, low-technology options
•Design and operate street systems to prevent crashes and minimize crash impacts
Post-Crash Care
•Create a system where emergency responders can quickly arrive, stabilize injury, and transport to 
medical facilities
•Provide resources and support to victims and victim families
•Conduct forensic analysis at crash site and providing feedback to road designs
•Provide judicial and media education

Vision Zero Toolkit 
4 
 
Source: FHWA 
Examples: Vision Zero initiatives that use the Safe System Approach 
Hoboken, NJ: The city’s Vision Zero Action Plan is organized around the SSA, identifying the 
timeframe, stakeholders, and performance metrics for completion of each action.8 
Portland, OR: Metro identifies the SSA as an effective and inclusive way to address 
transportation safety in its 2018 Regional Transportation Safety Strategy.9 
California: The state Department of Transportation (Caltrans) adopted the SSA for their State 
highway system and incorporated it into their 2020-2024 Strategic Highway Safety Plan and 
Caltrans 2020-2024 Strategic Plan.10  
Who Can Use this Toolkit 
This toolkit can serve as a reference for any of the diverse stakeholders leading and participating in 
Vision Zero. In particular, city, county, regional, or Tribal governments might benefit from this toolkit, but 
it may also be useful for advocates, community organizations and partners, university students or 
researchers, local leadership, and state governments looking for ways to help support robust and 
effective commitments to Vision Zero. 
 
 
 
8 Hoboken Vision Zero, “Action Plan,” 2021, https://www.vzhoboken.com/action  
9 Metro, “Regional Transportation Safety Strategy,” 
https://www.oregonmetro.gov/sites/default/files/2019/01/29/2018-Regional-Transportation-Safety-
Strategy_FINAL.pdf  
10 Reed Parsell, “Mile Marker: A Caltrans Performance Report, Summer 2021,” California DOT, 2021, 
https://dot.ca.gov/programs/public-affairs/mile-marker/summer-2021/safety

Vision Zero Toolkit 
5 
Example: Who leads in Vision Zero? 
In addition to local governments, other entities also adopt and implement Vision Zero. In 
Albuquerque, NM, Albuquerque Public Schools developed a Vision Zero for Youth initiative with 
input from elementary and middle school students, as well as faculty, staff, and community 
members. The program includes development of a traffic safety curriculum, a safety awareness 
campaign, and a Vision Zero Action Plan for safer traffic conditions.11 
How to Use this Toolkit 
The toolkit is organized into three sections, representing different phases of a successful Vision Zero 
initiative. Section 1 describes how to build support for Vision Zero and establish a team of partners to 
lead the work. Section 2 focuses on the Vision Zero Action Plan, which is a key element of any Vision 
Zero initiative. Section 3 describes actions and considerations that may be useful when implementing 
your Vision Zero Action Plan, highlighting the importance and complexity of meaningful and equitable 
community engagement. Finally, Section 4 describes ways to deepen your engagement in and 
understanding of Vision Zero, including a list of resources that may help guide you. You do not need to 
use this guide in order – feel free to skip to sections that meet you where you are in your Vision Zero 
journey and best support the work you are doing.  
As you read through the document, look for callout boxes, which highlight important information. The 
graphic below shows what to expect in different colored boxes. 
Strategies 
This toolkit describes strategies that will help you develop and implement Vision Zero. These 
strategies vary and include checklists, descriptions of tools and activities that you can use, and 
questions that you might work with your team and stakeholders to answer. 
Examples 
This toolkit highlights successful approaches from existing programs that might work for your 
community. 
Highlights 
Where terms and concepts might be new to users, definitions and explanations are highlighted. 
 
11 Albuquerque Public Schools, “APS Vision Zero for Youth Initiative,” https://www.aps.edu/capital-master-
plan/vision-zero-for-youth-initiative

7 
Section 1: Building Support and Establishing Vision Zero 
Establishing a Safety Culture – “Safety is a Shared Responsibility” 
FHWA defines safety culture as the shared values, actions, and behaviors that demonstrate a 
commitment to safety over competing goals and demands.12 As one of the Safe System principles 
indicates, safety is a shared responsibility. A strong safety culture is essential to the implementation of 
the Safe System Approach and Vision Zero. Growing a strong safety culture among the agencies and 
organizations, from staff to leadership, will provide a solid foundation for Vision Zero. Public 
commitments to safety culture can set an example in your community and provide ways for staff, as well 
as residents, to play a role in Vision Zero. This may take the form of safe driving pledges, robust training 
requirements for fleet vehicle users, or educational campaigns that highlight safe practices within 
stakeholder agencies. Carlsbad, California, for example, launched a safety pledge as part of its Safer 
Streets Together program. In addition to a publicly available pledge, they have educational and 
awareness activities and yard signs and window clings for people to share their commitment with 
others.13 When community members understand risks in transportation and choose to make safe 
choices, that community has a strong public safety culture. 
Building Internal and External Support 
Building internal and external support for Vision Zero is crucial as you get started. It is critical to know 
who your stakeholders are and how you will build support and buy-in among them. You also want to 
identify potential champions and identify opportunities to bring them on board. Early messaging and 
engagement will set the tone for Vision Zero in your community and is likely to impact your success in 
completing the steps outlined in this toolkit.  
 
 
 
12 FHWA, December 2, 2020, “Zero Deaths – Saving Lives through a Safety Culture and a Safe System,” 
https://safety.fhwa.dot.gov/zerodeaths/safety_culture.cfm,  
13 City of Carlsbad, “Safer Streets Together – Pledge Campaign Launched,” 
https://www.carlsbadca.gov/Home/Components/News/News/1587/18370

Vision Zero Toolkit 
8 
Strategy: Build Support for Vision Zero and Identify Champions 
Connect street safety issues with other issues affecting your community.  
Connecting street safety with other issues ensures that Vision Zero is not seen as an isolated 
issue and helps engage groups that might not otherwise get involved. For example, increasing 
road safety and developing infrastructure for other modes of transportation can lead to 
healthier lifestyles and less automobile pollution. Further, safer pedestrian options and transit 
connections can attract people to commercial areas and encourage them to support local 
businesses, which they might not see when driving through in a car. 
What stakeholders or local leaders that work on public health, alternative transportation, 
sustainability, public safety, community development or other related issues should you engage 
in Vision Zero? 
Craft your story. 
The story you tell about the need for and benefits of Vision Zero can help build support. From 
hyper-specific results on a neighborhood to how Vision Zero fits into local goals, your story can 
demonstrate why Vision Zero is needed. 
Are there opportunities to tie Vision Zero to local social or cultural stories or touchstones? How 
will your story connect to people in your community? See the Improving Communications section 
for more. 
Recognize certain strategies may be unpopular, at first. 
Some strategies for achieving Vision Zero may be negatively received before and immediately 
after implementation. For example, the idea of repurposing vehicle parking or reducing 
automobile lanes may be unpopular with certain people or groups. Collaborating with 
supportive partners that are trusted voices for potential opposition groups can be effective in 
educating them on the benefits of Vision Zero and addressing their concerns. Engaging potential 
detractors early may help reduce conflict later. 
Who are the key stakeholders in your community and how can you engage with them early? Are 
there examples of successful projects that you can highlight?  
Cooperation, Collaboration, and Community Engagement 
Meaningful collaboration and engagement among governmental leaders, community advocates, and the 
public is critical at every step in Vision Zero – starting the work and building your team, developing your 
Vision Zero Action Plan, implementing strategies outlined in your Action Plan, and evaluating and 
reporting on progress. In a strong Vision Zero effort, stakeholders work together to establish shared 
goals to reduce traffic fatalities in the community, and to hold leaders and the community as a whole 
responsible for achieving those goals. Community feedback throughout the process can be a useful tool 
in identifying modifications and improvements to your projects and strategies along the way.

Vision Zero Toolkit 
9 
Strategy: Provide for Meaningful Public Involvement 
The USDOT establishes the following as features of meaningful public involvement that you can 
incorporate into your Vision Zero engagement:14  
1. Understand the history and demographics of the affected community. 
2. Build durable relationships with diverse community members outside of the project lifecycle 
to understand their transportation wants and needs. 
3. Proactively involve a broad representation of the community in the planning and project 
lifecycle. 
4. Use engagement techniques preferred by, and responsive to the needs of, these 
communities, including techniques that reach the historically underserved. 
5. Document how community input impacted the final projects, programs, or plans, and 
communicate with the affected communities how their input was used. 
Community engagement can provide information on traffic safety issues that may be difficult to capture 
through data, such as perception of safety, use of the built environment, close calls, or other issues that 
may be hard to quantify. Many communities use interactive maps and public outreach to empower 
residents to identify dangerous corridors and intersections, accessibility issues, and locations where 
traffic calming or other infrastructure might improve safety and access to places people want to go.  New 
York City used an interactive public input map  in the development of Vision Zero Borough Pedestrian 
Safety Action Plans.15 
The amount of input people want to give and how they can best engage may vary widely across your 
community. It is important to provide different ways to participate, from signing a letter of support or 
filling out a simple survey to taking on a leadership role, in order to gather input that reflects your 
community and allows people to engage on their own terms.  
The Meaningful Community Engagement section of this toolkit provides recommendations for engaging 
groups that are often underrepresented in decision making and overrepresented in traffic fatalities and 
serious injuries. 
 
14 USDOT, “Promising Practices for Meaningful Public Involvement in Transportation Decision Making,” October 
2022, https://www.transportation.gov/priorities/equity/promising-practices-meaningful-public-involvement-
transportation-decision-making  
15 New York City DOT, “2015 Borough Pedestrian Safety Action Plan for the Bronx,” 2015, 
https://www.nyc.gov/html/dot/downloads/pdf/ped-safety-action-plan-bronx.pdf

Vision Zero Toolkit 
10 
Leadership Commitment  
Securing a commitment from local leaders with decision-making or funding authority is a crucial step in 
advancing safety efforts and can ensure that needed changes to policy and organizational practices are 
implemented. This commitment supports Vision Zero goals and projects and is a concurrent step 
alongside building community support. Some jurisdictions initiate their Vision Zero work by engaging 
with their community first, while others start their work through an executive order or other leadership 
commitment. Ideally, these two activities can support one another.   
You may already have leadership in your community pushing for Vision Zero or you may need to find 
someone who connects to your story. Successful Vision Zero efforts highlight that buy-in from executive-
level leadership, publicly and privately, is a crucial step in advancing safety efforts. 
This leadership commitment transforms one local champion’s interest into an initiative with legitimacy 
and, ideally, some authority to implement, even beyond one champion’s tenure or ability to provide 
continued support. Leadership commitment can be achieved in several ways, some of those include:  
• 
Executive orders 
• 
Administrative orders 
• 
Resolutions 
• 
Vision Zero support pledges 
• 
Funding allocations for Vision Zero Action Plan development and implementation 
Examples: Leadership Commitment for Vision Zero 
Houston, TX: The mayor of Houston signed an executive order in 2019 that helped lay the 
foundation for the City’s Vision Zero Action Plan released a year later.16 
Tampa, FL: Advocates hosted a mayoral candidate street safety forum in 2018 that led to a 
pledge to achieve Vision Zero by the new mayor in 2019, just a few months after election.17 
In most communities, a commitment to Vision Zero involves a target date to achieve zero roadway 
fatalities and serious injuries. When local leadership commits to an ambitious goal like Vision Zero, it is 
 
16 City of Houston, “Executive Order: Vision Zero Houston,” August 13, 2019, 
https://www.houstontx.gov/execorders/1-60.pdf 
17 Leah Shahum, “Engaging Candidates to Advance Vision Zero,” April 5, 2020, 
https://visionzeronetwork.org/engaging-candidates-to-advance-vision-zero/ 
Strategy: Reflect on Your Current Leadership 
• Who are they? Consider your mayor, city councilors, county supervisors, regional 
commissioners, or Tribal Council members. 
• Is there someone who initiated Vision Zero or who is already engaged in traffic safety efforts? 
• What is their commitment level? 
• How will you engage with them and/or continue to keep them involved in the process? 
• Are there other key people that your organization would like to have support from moving 
forward?

Vision Zero Toolkit 
11 
important to note that they are committing to ongoing support, engagement, and accountability when it 
comes to meeting the targets and goals of the program you establish. This could include active 
participation in outreach and engagement about Vision Zero, using such things as earned media and 
social media to promote and raise awareness about Vision Zero efforts, and supporting the Vision Zero 
Task Force in navigating and overcoming bureaucratic hurdles that may arise during implementation. 
Leadership commitments can also help secure local or national funding for Vision Zero. Local leaders 
may be able to allocate or secure funding for Vision Zero. Commitment from a high-ranking official is also 
one of the conditions of the Safe Streets and Roads for All (SS4A) Grant Program, which is explained in 
further detail in the Funding section of this toolkit.18 
Creating a Multidisciplinary Vision Zero Team 
To engage, empower, and retain stakeholders, invite them to participate in the decision-making process 
by serving as members of your Vision Zero team – some communities call this a Task Force, Steering 
Committee, or Working Group. An effective team is made up of people with the expertise and authority 
to develop and implement effective strategies and who are impacted most by traffic fatalities and 
serious injuries – which are not necessarily mutually exclusive. Some localities have codified the 
composition of their team into Vision Zero legislation to ensure diversity and participation as their work 
evolves. 
While larger, more diverse teams can provide a broader perspective and support community 
partnerships, it may also be useful to have smaller working groups. Internal agency staff responsible for 
implementing the plan may need to have candid conversations about the feasibility of certain projects, 
discuss crash information, or work through challenging decisions that may not be appropriate to discuss 
in an open stakeholder forum.  
The size and composition of Vision Zero teams varies across different communities and may include 
multiple related groups. It is important to create opportunities for larger teams and smaller working 
groups to be transparent and collaborative, without a need to duplicate roles in each group. The New 
Jersey Vision Zero Alliance, for example, is comprised of a coalition of partners that includes community 
members, advocates, policymakers, transportation professionals, and public health professionals.19 
Identifying Team Leadership 
It is critical that Vision Zero has a defined, high-level home within an agency in your community. This 
may look very different from one community to the next, and there is no “right” leader for Vision Zero, 
but there should be consideration of agencies that can provide ongoing support for Vision Zero, as well 
as agencies with decision-making or implementation authority that will be able to lead the team 
effectively. Agencies that traditionally serve as lead include transportation, public health, planning, 
public works, public safety, executive and legislative branches, and Tribal councils. Once a lead agency is 
identified, other departments, agencies, and stakeholders may take on different responsibilities within a 
Vision Zero team.  
 
18 USDOT, “Safe Streets and Roads for All (SS4A) Grant Program,” https://www.transportation.gov/grants/SS4A 
19 Vision Zero New Jersey Alliance, “Vision Zero New Jersey,” https://www.visionzero4nj.org

Vision Zero Toolkit 
12 
Representative Vision Zero Team 
Consider equity and the diversity of stakeholders when 
assembling your team. Engaging with diverse stakeholders, 
including community members, community organizations, local 
businesses, academic institutions, public health organizations, 
and Tribal, State, and local agencies is key. Collaboration will 
help your Vision Zero team understand and incorporate the 
lived experiences of the community and solicit feedback, 
providing community stakeholders with an opportunity to take 
ownership in developing and implementing the Vision Zero 
Action Plan. Work with members of your team to ensure that 
you are providing opportunities for them to actively participate 
in the process – this may mean meeting times, locations, and 
formats that are accessible to everyone on the team and in the 
community.  
Strategy: Vision Zero Team Checklist 
This checklist is intended to help you build a diverse Vision Zero team. It is by no means 
exhaustive, and you do not necessarily need to include every stakeholder group on this list. Your 
community may have groups or local advocates that are not listed here. It can be helpful to ask 
currently engaged stakeholders and safety champions who else they would include. 
Government Agency Partners 
 Local agency departments 
 Metropolitan Planning Organization (MPO) or other regional agency 
 Transit agencies 
 State Department of Transportation (DOT) 
 Other State agencies 
 Federal agencies 
 Tribal agencies 
Demographic-based Groups 
 Young people  
 Older adults  
 People with disabilities (vision, hearing, mobility) 
 People with low-incomes  
 Groups representing Black, Indigenous, and other persons of color (consider representation 
of each ethnicity and race in your community)  
 People experiencing homelessness  
 Gender identity groups 
 Faith-based groups 
 School-based groups 
 
 
Strategy: Engage a Diverse VZ Team 
Having a diverse range of 
stakeholders involved in Vision Zero 
is key to the success of Vision Zero. 
However, it is important to 
understand the different ways that 
stakeholders can contribute to the 
process. Beyond holding meetings at 
different times and locations, what 
other ways can you include different 
groups of stakeholders in 
establishing Vision Zero?

Vision Zero Toolkit 
13 
Mobility-based Groups and Users 
 Groups representing vulnerable road users (people who walk, bike, roll, motorcycle)  
 Micromobility groups (shared micromobility companies, micromobility advocacy, and 
support groups for scooters, skateboarding, other mobility assistive devices) 
 Public transportation groups 
 Truck drivers 
 Bus drivers 
 For-hire drivers (taxi, ride-hailing, courier) 
Related Stakeholders 
 First responders (EMS, Fire, Police) and medical providers 
 Business and commercial groups (Business Improvement Districts, Merchants Association, 
Chamber of Commerce, etc.) 
 Housing groups (including groups that work with the homeless) 
 Public health groups 
 Location-based groups (Block Associations, Neighborhood Associations, etc.) 
 Environmental and climate advocacy groups 
 Local media 
 Park and nature-based groups 
Organizational Practices 
When creating Vision Zero Action Plans, Vision Zero teams identify which departments, agencies, and 
stakeholders “own” each action item. External partners, including advocacy groups and the media, may 
also own some action items. Your Vision Zero team may also consider assigning actions to both internal 
and external partners by adding their organization’s name into the Action Plan for additional 
accountability as you move toward implementation. This commits stakeholders to their Vision Zero-
related work, promotes accountability and transparency, and sustains a strong safety culture among 
stakeholders. Accountability at the agency level, as opposed to an individual level, helps ensure 
continuity if there are staffing changes over time. If multiple owners of an action item are identified, it is 
a good practice that one agency takes primary responsibility for implementation.

Vision Zero Toolkit 
14 
Policy 
Agencies tasked with Vision Zero can ensure 
continuity of road safety programs beyond election 
cycles and changes in administration through policy 
setting and implementation. Ready-to-implement 
policies can be proposed to help initiate your Vision 
Zero work and bring attention to your immediate 
actions, while more complex policies may need to 
be developed along with your Vision Zero Action 
Plan and implementation efforts. 
Communities have implemented various policies to 
improve safety.20,21,22 Some examples of potential 
Vision Zero-related policy changes include Complete 
Streets policies, setting appropriate speed limits, or 
setting policy around your Vision Zero goals or 
practices to ensure that the efforts continue beyond 
elected officials’ term limits or other political 
timelines. Policy changes that set appropriate speed limits, when combined with street design changes, 
can create safer streets and reinforce safety culture in your community. In Austin, TX, the city council 
voted to lower the speed limit in residential streets from 30 mph to 25 mph.23 However, not all 
jurisdictions have the authority to change speed limits. Home Rule States require authorization from the 
State legislature to set speed limits on local streets.  
Home Rule and Dillon Rule are principles of local governance. Some States exercise a combination of 
both rules, while others use neither. Home Rule is granted by the State constitution or through statute 
and allows some autonomy to the local government. Dillon Rule states that local government exercise 
powers granted by the State, powers necessarily and fairly implied from the grant of power, and powers 
crucial to the existence of local government. Check your state’s laws and regulations to find out more. 
Coordination with Existing Policies and Plans 
Understanding the safety needs of your community is critical to the success of Vision Zero. In many 
cases, there are policies, studies, and planning documents that inform or support Vision Zero initiatives. 
To avoid recreating work that has already been done in your community, these resources can be 
 
20 City of Alameda, “Policy for Improvements to Visibility (Daylighting),” July 29, 2019, 
https://www.alamedaca.gov/files/sharedassets/public/public-works/misc/public-works-daylighting-policy-final-
signed.pdf 
21 City of Alameda, “City of Alameda Resolution No. 15648,” April 23, 2020, 
https://www.alamedaca.gov/files/assets/public/departments/alameda/transportation/vision-
zero/streetdesignresolution15648.pdf 
22 City of Cambridge, “Cycling Safety Ordinance,” August 24, 2022, 
https://www.cambridgema.gov/en/streetsandtransportation/policiesordinancesandplans/cyclingsafetyordinance 
23 Sarah Asch, “To curb dangerous driving, Austin council votes to lower speed limits,” June 19, 2020, 
https://www.statesman.com/story/news/local/2020/06/19/to-curb-dangerous-driving-austin-council-votes-to-
lower-speed-limits/42464943/ 
 
Examples: Vision Zero Supportive Policies 
Alameda, CA implemented two policies to 
improve safety. One removes street parking to 
increase visibility for pedestrians and drivers. 
The other reduces standard travel lane widths 
to 10 feet, or 11 feet for truck and bus routes. 
Cambridge, MA passed a Cycling Safety 
Ordinance requiring the construction of 
separated bike lanes on streets scheduled for 
re-pavement and designated for improvement 
by the City’s Five-Year Plan for Streets and 
Sidewalks. The city council expanded the 
requirements by setting a goal of 25 new miles 
of separated bike lanes within seven years.

Vision Zero Toolkit 
15 
referenced, leveraged, or integrated into your Vision Zero Action Plan. It may also be useful to note 
outdated policies or plans that might be replaced or updated by your Vision Zero Action Plan.  
Although Vision Zero focuses largely on roadway systems and infrastructure, it may be useful to 
reference related policies and planning documents. Housing plans may identify transportation safety and 
equity concerns that are specific to people experiencing homelessness. A student-initiated public health 
project from a local university might provide recommendations for improving pedestrian safety as part 
of increasing physical activity. Establishing and engaging with a diverse team can help identify traditional 
and non-traditional policies and plans that might strengthen your Vision Zero efforts. 
State and Regional Policies and Plans 
State and regional policies guide transportation decisions, so it is useful to have a thorough 
understanding of current policies that may benefit or hinder progress on Vision Zero in your community. 
Many state and regional plans identify priorities and funding opportunities for both infrastructure and 
non-infrastructure investments while also providing guidance for coordinating projects and programs 
along or near jurisdiction boundaries. For example, a bicycle network plan or transit network 
improvement plan may provide insight into strategies or priorities for safety initiatives related to Vision 
Zero. Non-transportation plans can also provide insights on regional priorities. For example, housing 
plans can be used to preemptively address traffic safety issues that may arise in the future. 
Strategy: State and Regional Plans and Programs Checklist 
States and Regional agencies may have planning documents and policies that apply to your 
jurisdiction. Use this checklist to look for and assess policies and programs that support Vision 
Zero or to consider for future needed planning efforts. 
 Long-Range Transportation Plans 
 Statewide Transportation Improvement Programs  
 State Highway Safety Plans 
 Strategic Highway Safety Plans 
 Pedestrian Safety Action Plans 
 Bicycle Network Plans 
 Freight Plans 
 Metropolitan Transportation Plans  
 Transportation Improvement Programs  
 Metropolitan Planning Organization Strategic Plans 
 Unified Planning Work Programs 
 State Health Improvement Plans 
 Regional Housing Plans 
 Public Transportation Agency Plans 
 Vulnerable Road User Safety Assessments 
 Title VI Plans  
 SS4A Comprehensive Action Plan

Vision Zero Toolkit 
16 
Local Policies and Plans 
Policies and planning documents that local agencies or community organizations in your jurisdiction have 
developed may provide support for your Vision Zero initiative and/or prioritize projects that can be 
included in your Vision Zero Action Plan. Identifying and working with neighboring jurisdictions in your 
region that may have an existing Vision Zero Action Plan can help provide regional perspective and 
backing for leadership. 
Tying strategies and projects in your Vision Zero Action Plan to existing priorities can provide 
accountability and build buy-in. Connecting transportation safety issues to a local Climate Action Plan, 
for example, may provide additional visibility and support for your Vision Zero Action Plan.  
Strategy: Local Plans and Processes Checklist 
Each community has different local planning documents and policies. Use this checklist to look 
for and assess policies that you already have in place that support Vision Zero or to consider for 
future needed planning efforts. 
 Pedestrian Safety Action Plans 
 Bicycle Network Plans 
 Multimodal Transportation Plans 
 Road Safety Assessments 
 Complete Streets Ordinances or Plans 
 Americans with Disabilities Act (ADA) Transition Plans 
 Local Comprehensive Plans 
 Community Strategic Plans 
 Park and Trail Master Plans 
 Community Health Improvement Plans 
 Housing Plans 
 Health Impact Assessments 
 Climate Action Plans 
 Title VI Plans  
 SS4A Comprehensive Action Plan 
Equity 
Decades of disinvestment in transportation infrastructure, along with policies and design standards that 
prioritize moving vehicles over moving all road users have created or exacerbated disparities in our 
communities. Lack of investment in sidewalks, bike lanes, and transit facilities makes people who rely on 
walking, mobility devices, biking, and transit more vulnerable because they may not have safe or well-
connected ways to get around. Roadway design that may encourage speeding further disadvantage 
these already vulnerable people.

Vision Zero Toolkit 
17 
According to the NRSS, “traffic crashes are a leading cause of death for teenagers in America, and 
disproportionately impact people who are Black, American Indian, and live in rural communities.”24 
Many Vision Zero communities have identified areas or populations that are disproportionately 
impacted by traffic safety issues. Vision Zero and the SSA are tools that should be applied equitably to 
address disparities in traffic safety impacts. 
Addressing equity in Vision Zero requires a thoughtful approach to ensure that both process and 
outcomes are equitable in order to address and not repeat the disparities and harms of the past. 
Equitable process means that underserved communities are meaningfully involved in transportation 
decision-making processes and their specific needs are identified and prioritized. Equitable outcomes 
refer to closing disparities in roadway fatalities for disadvantaged groups and expanding safe and reliable 
transportation options for people living in 
disadvantaged communities.  
Include and Invest in Equity from the 
Start of Vision Zero Planning 
As you build your team and start to think 
about the vision and goals that will guide 
your work, it is important to understand 
your community and the ways 
transportation safety issues impact people. 
Engaging underserved communities as soon 
as your community starts the Vision Zero 
planning process will help ensure that their 
voices are meaningfully incorporated into 
the strategies and projects in your Action 
Plan. This may mean focusing your efforts in 
particular areas of your community or 
prioritizing outreach to certain populations, 
like Black, Indigenous, and persons of color, 
people with disabilities, young people, or 
seniors. 
Compiling and analyzing data is part of 
developing your Vision Zero Action Plan, and 
you should consider what parts of your 
community disproportionately experience 
traffic fatalities and serious injuries and who 
are the most vulnerable members of your 
community in regard to traffic safety. 
Understanding your community from this 
perspective will help you better address past 
harms and create a more equitable transportation system in the future. 
 
24 USDOT, “National Roadway Safety Strategy,” https://www.transportation.gov/NRSS 
Strategy: Understand How People Use Roadways 
Understanding how people use the roadways in your 
community will help determine where and what type of 
investments are most needed. Consider the following 
questions to better understand their behaviors and 
needs. Collecting demographic information with the 
responses to this question will help you understand how 
different groups in your community experience the 
transportation system. 
• How do they use the roadways – transportation, 
destination, place for socialization, place for 
commerce?  
• What destinations they regularly travel to? 
• What time of the day do they use the roadways? 
• What mode of transportation do they use to travel? 
• What changes would be needed for people to use 
the roadways or utilize other modes of 
transportation? 
• Do they use the roadways with others? If so, who 
are they (family, friends, care partner, other)? 
• What destinations would they like to access, but are 
unable to? What obstacles are preventing them 
from doing so? 
• If their main mode of transportation is not available, 
which other mode(s) of transportation do they use 
to reach their destination?

Vision Zero Toolkit 
18 
Richmond, VA developed a Path to Equity Policy Guide for transportation decision making and 
investment. The effort to develop the guide incorporated extensive research to better understand how 
inequities in their transportation system was driven by historical planning and decision making. The City 
of Richmond has committed to integrating policy recommendations from the Path to Equity into its 
Richmond Connects multimodal transportation plan.25 
Equity in Engagement 
Some communities are underrepresented in transportation decision-making processes because there are 
many economic and social barriers to traditional engagement techniques like public meetings. To make 
the transportation process more equitable, it is important to prioritize proactive and consistent 
meaningful public involvement opportunities that meet underrepresented communities where they are 
and incorporate their feedback into plans and projects. This is a critical step towards establishing trust 
and making sure that roadway improvements meaningfully improve safety and meet the specific needs 
of community members. Public events are useful opportunities to share information about Vision Zero, 
traffic safety, current traffic safety efforts in the community, and opportunities to get involved. More 
importantly, this engagement gives community members a way to provide input and feedback on 
community safety issues and help define what they see as the major issues.  
Engaging with people who are Black and indigenous, people with low incomes, people experiencing 
homelessness, people with Limited English Proficiency, people with disabilities, older adults, and young 
people in the community will strengthen the strategies and projects that you develop in your Vision Zero 
Action Plan and help prioritize investment to have the most safety impact. If you create opportunities for 
all community members to be involved in ways that work for them, particularly those who have been 
underrepresented, you will build support for Vision Zero and have more equitable outcomes. For more 
on engaging and collaborating with different communities, see the Meaningful Community Engagement 
section.  
Leading with equity as you build your team and establish Vision Zero will help ensure that your work 
serves the entire community equitably. Continue engaging with all community members as you develop 
and implement your Vision Zero Action Plan and provide ample opportunities for them to provide 
feedback.  
Equitable Outcomes 
Vision Zero can play an important role in addressing historical and current day inequities in 
transportation safety when equity is centered in the process and implementation. For instance, equity 
can be addressed through a comprehensive safety analysis that you will conduct while developing your 
Vision Zero Action Plan, by integrating demographic, public health, emergency response, and medical 
data for a more complete picture of the safety disparities and needs of the community.  Equitable 
engagement with community members is another way Vision Zero can impact equity in roadway safety. 
The USDOT defines meaningful public involvement as a process that proactively seeks full representation 
from the community, considers public comments and feedback, and incorporates that feedback into a 
project, program26. The impact of community contributions encourages early and continuous public 
 
25 City of Richmond Office of Equitable Transit and Mobility, “Path to Equity: Policy Guide for Richmond Connects,” 
February 2022, https://rva.gov/path2equity 
26 US DOT, “Public Involvement”, 2023, https://www.transportation.gov/public-involvement

Vision Zero Toolkit 
19 
involvement and brings diverse viewpoints and values into the transportation decision-making process. 
Prioritizing safety investments in areas with disinvestment and disparities in access to safe 
transportation, while implementing the SSA throughout your community, will lead to more equitable 
outcomes and a safer transportation system for all. This is addressed in more detail in Section 2, under 
Data-Driven Strategies.

21 
Section 2: Developing a Vision Zero Action Plan  
When developing a Vision Zero Action Plan, it is essential to have a clear vision, defined goals, and 
specific objectives. This section provides an overview of what to include in an Action Plan, with 
recommendations and examples to show that you can develop an Action Plan that reflects your 
community and meets its needs, while also including key components. In addition to the 
recommendations in this toolkit, there are numerous resources developed by Vision Zero advocacy 
groups that might help you develop your Action Plan, including the Vision Zero Network’s “Vision, 
Strategies, Action: Guidelines for an Effective Vision Zero Action Plan.”27  
Action Plans generally document the processes followed to develop the plan in order to support 
transparency and give validity to the strategies and projects identified in the Action Plan. This may 
include the following, which are discussed in Section 1: Building Support and Establishing Vision Zero: 
• 
Leadership commitment  
• 
The role of your Vision Zero team in developing and implementing your Action Plan 
• 
Engagement and collaboration efforts that informed your Action Plan and helped build 
community buy-in for Vision Zero 
• 
Existing policies and plans that are related to Vision Zero, including any that need to be updated 
or could be replaced by your Action Plan 
While an Action Plan should include all of the components in this section, it is important to note that you 
do not need to spend a long time getting everything perfect. For many communities, traffic safety issues 
are critical and need to be addressed as quickly as possible. Major infrastructure changes can take time, 
so you want an Action Plan that empowers your community to get started and provides direction to 
stakeholders and decision makers. Your Action Plan should be a living document and may change over 
time as you gain access to additional data and resources, and as you incorporate and evaluate new 
strategies and projects. Even community engagement work, particularly because it should continue 
throughout your Vision Zero effort, can be robust without taking so much time that you can’t get to 
implementation. 
Vision and Goals 
It is imperative for a Vision Zero Action Plan to document the commitment a community has made to 
achieving a vision for traffic safety and its goals for Vision Zero. As the SSA is the foundation of Vision 
Zero, it can guide the development of a vision and goals. It also provides a comprehensive framework to 
identify strategies to make streets safer for people. Leveraging SSA principles can also help ensure that 
your Action Plan consists of a human-centric approach, as the City of Phoenix did in their Road Safety 
Action Plan.28 The SSA also provides a structure that may help organize your Action Plan to demonstrate 
 
27 Vision Zero Network, “Vision, Strategies, Action: Guidelines for an Effective Vizion Zero Plan,” December 2017, 
https://visionzeronetwork.org/wp-content/uploads/2017/12/VZN_ActionPlan_FINAL.pdf 
28 City of Phoenix, “Road Safety Action Plan,” 2022, 
https://www.phoenix.gov/streetssite/Documents/Vision_Zero_Road_Safety_Action_Plan.pdf

Vision Zero Toolkit 
22 
that you are incorporating its guidance. For example, in the Macon-Bibb County Vision Zero Action Plan, 
all of the proposed strategies are organized by the five elements of the SSA.29 
Creating specific and measurable objectives allows for 
internal and external accountability and establishes a clear 
direction for agencies and stakeholders who are leading and 
supporting the implementation of the Action Plan goals. As 
you develop the strategies for your Action Plan, also consider 
how you will evaluate them and measure success. What data 
will you need to identify the impacts of a strategy and how 
will you communicate those impacts to leaders and 
stakeholders over time? See Evaluation in Section 3 of this 
toolkit for ideas about how you might evaluate your 
strategies and progress. 
Guiding Principles 
Establishing guiding principles at the start of the Vision Zero Action Plan process can provide a “North 
Star” to help ensure that your community’s goals that are reflected throughout all sections of the plan, 
as well as during implementation. For example, the Somerville, MA Action Plan identifies Equity, Data-
Driven Decision Making, Coordination, and Accountability as driving principles.30 The SSA principles and 
elements may be a good foundation for developing your guiding principles.  
Action Plan Timelines 
Most Vision Zero Action Plans are designed as 3-to-5 year plans. Within those plans, short- (less than a 
year), medium- (1-3 years), and long- (more than 3 years) term goals are created depending on the 
action and requirements needed for implementation. For example, a short-term goal may include quick-
build infrastructure projects using temporary materials, such as paint and plastic bollards, to redesign 
streets. Medium- and long-term goals may include upgrading quick-build projects to capital projects with 
permanent materials. 
The goals in your Action Plan may also have different time-bound expectations depending on the level of 
engagement or the projects you would like to complete. When working with communities of color or 
those that have historically been marginalized, different methods of engagement may be necessary to 
gain trust and meet the community where they are at. For example, Fort Lauderdale, FL has placed 
special emphasis on building community trust. One project is the Connecting the Blocks program, which 
develops Neighborhood Mobility Plans that encourage community participation and requests for 
projects, such as crosswalks.31 Your Action Plan can acknowledge the time it takes to build this trust and 
develop infrastructure projects that won’t further marginalize communities, while also identifying more 
immediate improvements that will increase safety in the short-term. 
 
29 Macon-Bibb County, “Macon-Bibb County Vision Zero Action Plan,” November 10, 2020, 
https://psrb.maconbibb.us/wp-content/uploads/2021/02/508_Macon-Bibb-VZAP_01Jan2021.pdf 
30 City of Somerville, “Taking Action for Safer Streets: Action Plan 2020,” January 10, 2020, 
https://www.somervillema.gov/departments/programs/vision-zero-somerville 
31 Vision Zero Network, “Vision Zero in Mid-Sized Cities: Spotlight on Fort Lauderdale,” June 29, 2018, 
https://visionzeronetwork.org/spotlight-on-fort-lauderdale/ 
Strategy: Develop SMART Goals 
SMART goals help make the internal 
and external strategies and projects in 
your Vision Zero Action Plan more 
effective: 
• 
Specific 
• 
Measurable 
• 
Actionable 
• 
Realistic 
• 
Time-Bound

Vision Zero Toolkit 
23 
Data-Driven Strategies 
To develop a safer roadway system in your community, it is important to understand the existing 
infrastructure conditions, inequities, and community concerns. Local data can tell your community’s 
stories about the common types of risky roadway conditions and severe crashes and help you identify 
the strategies and actions that are proven to address them. This data, along with an understanding of 
the projects and strategies that you propose in your Vision Zero Action Plan, will help you plan for 
project timelines, costs, and resource needs, as well as prioritize your efforts to best serve your 
community. 
Using a High Injury Network (HIN), equity data, and information gathered through the community 
engagement process can also help determine and prioritize the projects that will have the most impact 
in reducing serious injuries and fatalities.  
Highlight: High Injury Network (HIN) 
An HIN is a map of corridors that identifies a network of streets and intersections with higher 
rates of fatal and serious injury crashes. It is an important tool that can help organizations focus 
limited resources in problematic areas. It can also be used to visualize areas or types of 
roadways, and not just individual locations, with safety issues, and therefore may help your 
community identify systemic solutions. As a geospatial tool, an HIN can be overlaid with other 
data, like local health equity data, to see where safety impacts may be compounded for 
disadvantaged communities.  
A mixture of both high-profile, capital-intensive projects and lower-cost, quick-build projects are 
recommended to create meaningful change in locations with the highest crash rates, while also 
addressing community safety concerns that may not be easily measurable through available, 
quantitative data. See Section 3: Implementing Your Vision Zero Action Plan for more about how to 
ensure that your Action Plan can and will be implemented. 
Consider countermeasures that are relevant to the context of your community. Culturally appropriate 
and linguistically accessible strategies, when combined with proven safety countermeasures, can ensure 
that implementation of Vision Zero results in a reduction of injuries and fatalities that is done with the 
community, not despite it. It may be helpful to set goals for engagement that can be evaluated over time 
to provide transparency and show how certain countermeasures were developed based on community 
input. For example, Nashville, TN’s Action Plan includes action items on developing metrics to monitor 
engagement in vulnerable communities, conducting audits in schools located in vulnerable areas, and 
developing a targeted list of both quick implementation and long-term improvements.32 
Careful consideration of the location of projects is important so as not to exacerbate existing inequities 
in low-income communities and communities of color. San Francisco, CA’s HIN is disproportionally 
concentrated in communities of color and low-income communities and the projects they implement 
 
32 Metropolitan Government of Nashville and Davidson County, “Nashville Vision Zero Action Plan 2022-2026,” 
https://www.nashville.gov/sites/default/files/2022-08/NashvilleVZ_ActionPlan_FINAL_Resolution.pdf

Vision Zero Toolkit 
24 
take this into account.33 Concentrating enforcement-based countermeasures may exacerbate other 
community concerns. During the project selection process, meeting with community stakeholders – 
groups directly related to transportation and groups unrelated to transportation but working with low 
income or communities of color – can allow for Vision Zero projects to improve safety and other 
community concerns simultaneously. 
As you implement Vision Zero strategies, it is important to continue to monitor data to evaluate your 
efforts, and, at a more granular level, to understand what interventions are working best for different 
locations. Reductions in fatalities and serious injuries may not follow a linear decline. Using a 5-year 
annual average for crash fatalities and injuries can provide a more accurate picture of the progress of 
Vision Zero in your community and provide context for years where fatality and serious injury data is 
higher or lower than the average. 
Compiling and Analyzing Data 
Understanding where fatalities and serious injuries are occurring in your community is important to 
address the issue of traffic safety in a systematic way. An HIN that identifies corridors and intersections 
with the largest number of fatal and severe crashes may be combined with data on time of crash and 
crash factors to identify areas in your community or types of roadways that require the most urgent 
interventions to save lives. You can also use the HIN model to look specifically at certain types of crashes, 
like crashes involving people biking and walking, which illustrate safety impacts for vulnerable road 
users. For these types of crashes, you may use all fatal and injury crashes, not just severe crashes. In New 
Mexico, for example, the Mid-Region Council of Governments’ HIN includes multiple maps that show 
fatal and severe crashes for all modes, bicyclist-involved crashes, and pedestrian-involved crashes.34 With 
this data, decision makers can see where different types of safety impacts are needed to address 
different kinds of crashes, and how to invest in countermeasures to protect the most vulnerable road 
users. 
The most common source of crash data is police reports; however, police reports do not always provide 
the entire context of crash and injury data. The national Fatality Analysis Reporting System (FARS) 
compiles fatality data across the country and, where available, incorporates demographic data on people 
 
33 City of San Francisco, “2021 Vision Zero SF Action Strategy,” November 10, 2021, 
https://www.visionzerosf.org/wp-content/uploads/2021/11/VZSF_AS_111021_spreads-FINAL.pdf 
34 Mid-Region Council of Governments, “High Fatal and Injury Network,” https://www.mrcog-nm.gov/570/High-
Fatal-and-Injury-Network 
Highlight: Data for Small Jurisdictions 
For small and rural jurisdictions, certain traffic safety data may not be available in large enough 
numbers to use by itself for the purposes of improving traffic safety. Fatal crashes alone, for 
example, may not be concentrated in specific locations and may appear in seemingly random 
locations. Expanding your dataset to include serious injuries, property damage only crashes, near-
misses, and other types of data can help improve safety, especially when used to systemically 
improve street infrastructure. For example, a large number of crashes involving serious injuries in 
one location may lead you to not only redesign that intersection, but also all similar intersections 
within the jurisdiction.

Vision Zero Toolkit 
25 
involved in those crashes.35 Hospital data can also help fill in the blanks where police reports may have 
something missing or provide additional context and another point of view. This data is particularly 
important in cases of pedestrian and bicyclist crashes, where, in some instances, data can be more 
accurately reflected in hospital records than police reports.36 Where it is available, data on near misses 
or risky behaviors from community input or Intelligent Transportation Systems (ITS) may further inform 
your understanding of local traffic safety issues for your Vision Zero Action Plan.  
Here is a list of potential partners for data resources: 
• 
Health Department (local, State, or Tribal level) 
• 
Local hospitals and trauma centers 
• 
Universities, particularly those affiliated with hospitals 
• 
Local, State, or Tribal Police 
• 
State DOTs 
• 
Local, State, and Tribal advocacy groups 
• 
Community groups 
As your organization gathers data, a Memorandum of Understanding may be needed with each of your 
partner agencies to access and share certain data. It may be 
difficult for those who do not have easy access to public 
health departments and epidemiologists to obtain this data. 
When gathering and using hospital records, it’s good 
practice to remove Personally Identifiable Information, 
which can be a large undertaking and may make it difficult 
for some stakeholders to share data externally. 
There are multiple ways to obtain and use State and national 
data that can help provide context for local trends that may not be well represented with numbers and 
create an impetus for action. For example, there may be qualitative evidence of speeding trends in a 
community that is not well represented in the local quantitative data. Statewide data can help to 
contextualize the problem at the county level and provide greater clarity for local issues. 
Importantly, data collection and usage may go beyond the numbers to incorporate the lived experiences 
of community members who are most directly impacted by traffic fatalities and injuries in the 
community. The qualitative input of the community can provide valuable feedback that might otherwise 
be missed by using only the quantitative data collected via police crash and other reports. Consider 
frequent and varied opportunities for engagement to collect information that may not be readily 
available through more traditional quantitative data sets, like identifying intersections with close calls, 
uneven sidewalks, or other challenges residents in your community experience when traveling. Census 
and other demographic data can also provide additional context for quantitative data, which will help to 
create a more comprehensive picture of how traffic fatalities affect communities. See the Cooperation, 
 
35 NHTSA, “Fatality Analysis Reporting System (FARS),” https://www.nhtsa.gov/research-data/fatality-analysis-
reporting-system-fars 
36 Veronica Vanterpool, “Linking Transportation & Health Systems: Pioneering Collaborative Is Model for Vision 
Zero,” June 28, 2019, https://visionzeronetwork.org/linking-transportation-health-systems-pioneering-
collaborative-is-model-for-vision-zero/ 
 
Strategy: Get Creative about Data 
Organizations have different types of 
data available to help create a full 
picture of traffic safety issues. What 
are other avenues to explore for 
gathering data resources?

Vision Zero Toolkit 
26 
Collaboration, and Community Engagement and Meaningful Community Engagement sections of this 
toolkit for more about how to strengthen your engagement and collaboration efforts.  
Data is also often required for certain grant applications. Below are potential sources of data for Vision 
Zero Action Plan development and grant requirements:  
• 
American Community Survey Data: The data profiles cover 100,000+ different geographies: 
Tribal areas, States, counties, places, zip codes, and congressional districts. Within those are 
covered topics like education, employment, health, and housing, among others. 
o https://www.census.gov/programs-surveys/acs/data.html  
• 
Climate and Economic Justice Screening Tool (CEJST): The tool shows information about the 
burdens that communities experience. It uses datasets to identify indicators of burdens. The tool 
shows these burdens in census tracts. 
o https://screeningtool.geoplatform.gov/en 
• 
EJScreen: An environmental justice mapping and screening tool that provides EPA with a 
nationally consistent dataset and approach for combining environmental and demographic 
indicators. 
o https://www.epa.gov/ejscreen  
• 
Fatality and Injury Reporting System Tool (FIRST): This query tool allows a user to construct 
customized queries from the Fatality Analysis Reporting System (FARS) and from the General 
Estimates System (GES)/Crash Report Sampling System (CRSS).  
o https://cdan.dot.gov/query  
• 
Fatal Car Crash Explorer: This data set maintained by the University of Hawaii uses data from 
FARS and indicates which crashes involved a pedestrian fatality. 
o https://uheroanalytics.shinyapps.io/crash/  
• 
MyStreet: My Street is a sketch-level planning tool designed to help you explore options for 
improving pedestrian safety in your area. Based on data you provide, and data already 
incorporated in the tool, My Street conducts systemic analysis and identifies priority sites for 
consideration. 
o https://mystreetpedsafety.org/  
• 
Screening Tool for Equity Analysis of Projects (STEAP) and HEPGIS Equity Maps: Screening Tool 
for Equity Analysis of Projects is an extension of FHWA's HEPGIS web application that permits 
rapid screening of potential project locations anywhere in the United States to support Title VI, 
environmental justice, and other socioeconomic data analyses. The tool provides estimates of 
the socioeconomic characteristics of the resident population surrounding a project location.  
o https://hepgis.fhwa.dot.gov/FhwaGis/help/TitleVI-About.html  
• 
Social Vulnerability Index: This tool, created by the Centers for Disease Control and the Agency 
for Toxic Substances and Disease Registry, uses 16 U.S. Census variables to help local officials 
identify communities that may need support before, during, or after disasters. 
o https://www.atsdr.cdc.gov/placeandhealth/svi/index.html

Vision Zero Toolkit 
27 
• 
TransportSE: A prototype screening tool to visualize national percentile ranks of all continental 
U.S. census block groups and a composite social vulnerability metric. Use the tool to explore the 
relationships between select indicators of transportation burdens, census demographic metrics, 
and social vulnerability. The tool can be customized with additional equity factors and 
transportation indicators or rescaled to different geographies. 
o https://explore.dot.gov/views/TransportSECensusMetricsDashboard/TransportSE 
• 
USDOT Equitable Transportation Community (ETC) Explorer: The purpose of the ETC Explorer is 
to provide users a deeper understanding into how a community is experiencing transportation 
disadvantage to help ensure that the benefits of investments are addressing the transportation 
related causes of disadvantage.  
o https://www.transportation.gov/priorities/equity/justice40/etc-explorer   
A High Injury Network that uses Demographic Data 
Crash data by itself only tells part of the story. The demographics of who is most affected by serious 
injuries and fatalities can also play a key role in determining your course of action. High-injury corridors 
and intersections are more likely to be in low-income and Black, Indigenous, and People of Color (BIPOC) 
communities. In addition, young people and older adults tend to be overrepresented in injury crashes. 
Ensuring that community engagement is conducted with the affected populations during the 
development of your Vision Zero Action Plan can help bridge the gap between data and lived 
experiences. In the process of community engagement, pay close attention to the language used to 
describe their experiences, as this will help categorize the data collected in a way that is appropriate for 
the public to understand. See the Cooperation, Collaboration, and Community Engagement and Broad 
Community Engagement sections of this toolkit for more about how to strengthen your engagement 
and collaboration efforts. 
 
Example: Different Ways to Represent Underserved Communities 
Denver, CO’s Vision Zero Action Plan uses the term Communities of Concern. The term refers to the 
neighborhoods that comprise about 30% of Denver with lower incomes and vehicle ownership, and 
high numbers of seniors, people with a disability, schools, and community centers. Overlaying the 
Communities of Concern over their HIN showed that 39% of all traffic deaths and 47% of all 
pedestrian deaths occurred in Communities of Concern. 
This term is similar to Underserved Communities or Disadvantaged Communities, which are used in 
the Justice40 Initiative and the USDOT Equity Action Plan. Underserved Communities are populations 
sharing a particular characteristic, as well as geographic communities that have been systematically 
denied a full opportunity to participate in aspects of economic, social, and civic life. The U.S. Office of 
Management and Budget (OMB) provided interim guidance for definitions of Disadvantaged 
Communities.

Vision Zero Toolkit 
28 
Overlaying fatality and serious injury data with demographic data helps contextualize it.37,38,39 When 
combined with community engagement, this helps provide a more accurate representation of the 
conditions of the road, how a community feels about specific corridors and intersections, and highlights 
corridors that may not meet the data thresholds to be considered risky but are of particular concern to 
the community. 
Countermeasures 
Safety countermeasures help reduce roadway fatalities and serious injuries. They vary in terms of cost 
and effectiveness and can be categorized into infrastructure projects, behavioral projects, and 
operational projects. Your Vision Zero Action Plan will largely focus on infrastructure improvements that 
can be implemented to create a safe roadway system, but these may be more effective and equitable 
when combined with behavioral and operational projects. Safety outreach campaigns, for example, can 
improve safety culture and make residents aware of traffic safety, but work in tandem with infrastructure 
and operational projects to educate the public on safety benefits associated with safer infrastructure or 
design or help people use new infrastructure or traffic technology.  
Infrastructure Projects 
Infrastructure projects are centered on creating physical improvements to the roadway system - by 
making streets safer by design. Many design strategies have been tested for effectiveness and 
appropriateness in different conditions. Resources like the Crash Modification Factors Clearinghouse, 
FHWA Proven Safety Countermeasures initiative, and various design guides produced by the National 
Association of City Transportation Officials are helpful when choosing and designing infrastructure 
projects.40,41,42 These projects can generally be organized into two categories: projects that can be 
completed quickly with high impact, and more long-range projects that involve more extensive, capital 
infrastructure.  
Quick-Build Projects 
In the short term, these often low-cost projects can have an important safety impact and can be 
implemented within approximately one to two years.43 Further, they can help demonstrate the 
effectiveness of a planned future change that will involve major construction or investment. A 
demonstration project serves the dual purpose of evaluating a long-term investment and building public 
support for the investment by illustrating the impact.  
 
37 City of Denver, “Denver Vision Zero Action Plan,” October 2017, 
https://www.denvergov.org/content/dam/denvergov/Portals/705/documents/visionzero/Denver-Vision-Zero-
Action-Plan.pdf 
38 USDOT, “Equity Action Plan,” January 2022, https://www.transportation.gov/priorities/equity/equity-action-plan 
39 U.S. OMB, “Interim Implementation Guidance for the Justice40 Initiative,” July 20, 2021, 
https://www.whitehouse.gov/wp-content/uploads/2021/07/M-21-28.pdf 
40 University of North Carolina Highway Safety Research Center, CMF Clearinghouse, 
https://www.cmfclearinghouse.org/ 
41 FHWA, “Proven Safety Countermeasures,” https://safety.fhwa.dot.gov/provencountermeasures/ 
42 National Association of City Transportation Officials, Design Guides, https://nacto.org/publications/design-
guides/ 
43 Vision Zero Network, “Cost References for Sample Quick-Build Traffic-Calming Treatments and Road-Safety 
Countermeasures,” August 2022, https://docs.google.com/presentation/d/1saKQBszXz8pSqvMwx74XmKudjKlhT26-

Vision Zero Toolkit 
29 
Examples: Quick, Low-Cost Projects 
These types of projects can be high impact and help shift public perception without the high 
price tag of major infrastructure investments. 
Austin, TX: After implementing high-visibility crosswalks, curb ramp upgrades, and other 
pedestrian improvements, fatal or injury crashes involving pedestrians were reduced by 23%.44 
Pinecrest, FL: There was an 85% crash rate reduction (5.7 to 0.9) after putting in a temporary 
roadway art installation at the intersection of intersection of Killian Drive and Southwest 67th 
Avenue. It is good practice to take caution when using crosswalk and roadway art to not cause 
further distraction or confusion for road users.45 
Collaboration with traffic engineers across your Vision Zero team will help ensure that the projects meet 
design requirements. These projects often involve creative use of low-cost materials, so there are many 
options to pursue, but a few examples are listed below.  
• 
Create protected bike lanes using plastic bollards or other low-cost materials. 
• 
Narrow travel lanes and add curb extensions using textured paint, flexible bollards, planters, or 
other materials. 
• 
Add high-visibility crosswalks or upgrade existing crosswalks with high-visibility material. 
• 
Improve stop bar alignment to provide added protection for people walking. 
• 
Reduce speed limits, particularly in targeted areas based on your HIN (for further reference on 
reducing speed limits, see the Policy section of this toolkit). 
Capital Projects 
Major investments in changing infrastructure may be required in areas where the existing infrastructure 
does not support road users’ safe behaviors. These investments generally take more time for planning 
and investment, as well as identifying funding, as they are likely to be higher cost. Examples include: 
• 
Road diets, which reduce and repurpose vehicle travel lanes to other uses, such as bus lanes, 
bike lanes, pedestrian space, or vehicular parking. 
• 
Innovative intersections like roundabouts, which slow automobiles and reduce crash severity. 
• 
Sidewalks where none exist or where wider sidewalks make pedestrian travel easier. 
• 
Curb ramps that increase accessibility. 
• 
Separated bike lanes with physical barriers and or/grade separation from vehicle lanes. 
 
44 Sam Schwartz, “Asphalt Art Safety Study: Historical Crash Analysis and Observational Behavior Assessment at 
Asphalt Art Sites,” Bloomberg Philanthropies, April 2022, 
https://assets.bbhub.io/dotorg/sites/43/2022/04/Asphalt-Art-Safety-Study.pdf 
45 Austin Transportation Department, “Crash Reductions Seen at Austin’s Major Intersection Safety Locations,” July 
2022, 
https://www.austintexas.gov/sites/default/files/files/Transportation/Vision%20Zero/Final_major%20intersections_
VZ%20Analytics_20220718.pdf

Vision Zero Toolkit 
30 
Behavioral Projects 
Behavioral projects are based on altering the behavior of road users. Their main purpose is to reinforce 
safe roadway habits for all users. Examples of behavioral projects include: 
• 
High-visibility enforcement campaigns that target specific risky behaviors, such as impaired 
driving, seat-belt noncompliance, and speeding.  
• 
Safety outreach campaigns featuring advertisements in mass media outlets, billboards, and in-
person outreach at festivals, schools, workplaces, or public community events.  
• 
Driver education curriculum updates to include safety for all road users. 
Pay special attention to the messaging used in safety outreach campaigns: avoid messaging that “victim-
blame” vulnerable road users or focuses too heavily on single road users or behaviors, rather than 
acknowledging that we need to create safer systems. Safety campaigns can be scheduled in conjunction 
with larger State or National campaigns your State DOT or the USDOT is promoting, as well as through 
regional efforts with neighboring communities. In addition, peer-to-peer teen traffic safety outreach 
programs, such as Students Against Destructive Decisions (SADD), National Youth Leadership Council 
Project Ignition and others, have demonstrated effects on reducing traffic deaths, especially teen traffic 
deaths.46,47 Illinois’ Operation Teen Safety Driving helped reduce teen traffic deaths by 58.7%, in 
conjunction with the state’s Graduated Driver License law.48 The impacts of these measures can be 
measured through community engagement and follow-up surveys indicating changes in driving behavior, 
among others. 
Operational Projects 
Operational projects are used to enhance and improve the safety and efficacy of existing roadway 
infrastructure, with a focus on traffic operations. Operational projects should improve the safety of 
potential roadway conflicts and facilitate faster post-crash care. One of Washington, DC’s Vision Zero 
Action Plan commitments to improve post-crash care is to conduct biennial reviews of travel times to 
ensure travel time consistency, enacting changes to reduce response times accordingly.49 Other 
examples of operational projects include: 
• 
Signal priority for emergency vehicles to improve response times and for transit vehicles to 
increase efficiency and encourage transit use. 
• 
Signal phasing changes or removing permissive left turns to reduce turning movement conflicts 
at intersections. 
• 
Leading Pedestrian Intervals and Protected Bike Signals at intersections. 
• 
Enhanced emergency vehicle warning systems to improve the dissemination of information to 
all road users. 
• 
Fleet safety technology, including driver alerts, smaller vehicles, telematics, and intelligent 
speed assistance. 
 
46 Students Against Destructive Decisions, https://www.sadd.org/ 
47 National Youth Leadership Council, “Project Ignition,” https://nylc.org/project-ignition/ 
48 NHTSA, “Peer-to-Peer Teen Traffic Safety Program Guide,” March 2019, https://www.nhtsa.gov/document/peer-
peer-teen-traffic-safety-program-guide 
49 District DOT, “Vision Zero 2022 Update,” October 2022, https://visionzero.dc.gov/pages/2022-update

Vision Zero Toolkit 
31 
Accessibility in Countermeasures 
Proactive engagement with people with disabilities will help ensure that the Vision Zero 
countermeasures you undertake do not have adverse responses. For example, street designs to avoid 
risky conditions may incorporate features such as bike lanes, shared spaces for vehicles and pedestrians, 
or floating bus stops that people with visual or auditory disabilities may not be familiar with.50 People 
with visual disabilities often rely on their memory of street conditions and conventional street designs 
and audible cues ― changes, temporary or permanent, may affect their ability to navigate safely. People 
with auditory disabilities require space to communicate and visually and physically understand their 
surroundings.51 It is also important to keep a variety of factors in mind when designing pedestrian 
corridors, including texture, and color, all of which can provide subtle clues to people with disabilities. In 
addition, solicit early and frequent feedback from disability advocacy groups to ensure street safety 
changes are inclusive to their needs.  
Example: Considering Diverse Needs 
When making improvements for the Walnut Ave. Bikeway, the City of Fremont, CA solicited 
feedback from students at the nearby school for the blind. The city looked for input to determine 
the correct number of truncated domes for blind users to avoid confusion and prevent them 
from getting stuck in the middle of an intersection when crossing. 
 
50 Montgomery County DOT, “Planning and Designing Streets to Be Safer and More Accessible for People with 
Vision Disabilities,” October 2021, 
https://www.montgomerycountymd.gov/DOT/Resources/Files/MC%20Designing%20Streets%20for%20PVD%20To
olkit_20211007_ADA.pdf 
51 Alexa Vaughn, “DeafScape: Applying DeafSpace to Landscape,” Ground UP, no. 07 (May 17, 2018): 104–7.

33 
Section 3: Implementing Your Vision Zero Action Plan 
Implementing a Vision Zero Action Plan reflects a paradigm shift on how your community addresses 
traffic safety and demonstrates a commitment to reaching zero fatalities and serious injuries. Your Action 
Plan is a living document, with yearly reports on progress made, evaluation, and consistent intervals for 
updates. Periodic evaluation of your Vision Zero efforts over time and communicating with stakeholders 
and the community at large about your Vision Zero progress can help increase support for and interest in 
your Vision Zero initiative.  
Implementation 
When developing your Vision Zero Action Plan, remember to develop SMART goals to support 
implementation. Some infrastructure improvements have very long planning and implementation 
timelines, so it is important to incorporate short-term projects and milestones that will both increase 
safety and demonstrate the impact of Vision Zero projects. Prioritizing and tracking projects early on is a 
good way to ensure that the work doesn’t feel too overwhelming and allows you to focus on 
implementing those projects well to demonstrate the effectiveness of Vision Zero. 
Highlight: A Tip from the Vision Zero Network 
Identify a “Reach Zero Year” for your Vision Zero Action Plan. Doing this will help your 
organization set short-, medium-, and long-term Vision Zero goals and assign tasks to 
stakeholders along the way. Having a date by which you plan to “reach zero” will also ensure that 
you have developed a long-term strategy for eliminating fatalities and serious injuries on the 
roadways.52 
For each strategy that you identify in your Action Plan, include any related action items, the estimated 
cost, an expected completion date, and a lead stakeholder responsible for oversight and management. 
Where possible, assigning specific budget sources to strategies can help encourage completion. You 
should be willing to revisit and evaluate strategies and action items as your plan moves forward and you 
gather additional information and feedback from stakeholders. 
West Palm Beach, FL implemented three speed management projects, redeveloping the corridors and 
building bike lanes to better protect pedestrians and bicyclists. As part of project planning and 
implementation, the city conducted community engagement for all three speed management projects, 
ensuring that the community had a voice in the planning and implementation of the projects. Each 
project was different and met the needs of the surrounding community.53 
One consideration is whether to prioritize quick-build projects for changes centered in the built 
environment. Quick-build street designs use low-cost materials, such as paint, plastic bollards, signs, and 
pavement markings, among others. This allows for faster implementation of infrastructure projects, 
allows for testing of new designs, and collection of data to determine effectiveness. Quick-build projects 
may also be used while designing and/or seeking funding for a more extensive infrastructure project. 
 
52 Vision Zero Network, “Vision, Strategies, Action: Guidelines for an Effective Vision Zero Action Plan,” December 
2017 (p. 7), https://visionzeronetwork.org/wp-content/uploads/2017/12/VZN_ActionPlan_FINAL.pdf 
53 FHWA, “Vision Zero Success Story — Infrastructure: Speed Management Projects — West Palm Beach, Florida,” 
July 2020, https://safety.fhwa.dot.gov/zerodeaths/docs/WestPalmBeach_SpeedManagement_508.pdf

Vision Zero Toolkit 
34 
This may illustrate to the community what the project will look like, while also showing a commitment to 
addressing safety quickly while working on longer lead time projects. 
Example: Arlington, VA’s 3-Step Quick-Build Approach54 
Step 1: Rank projects based on prioritization criteria 
The county uses several variables, including: 
• 
High-Injury Network 
• 
Identified Hot Spot 
• 
Recent Crash History 
• 
Equity Emphasis Area 
• 
School Zone 
• 
Systemic Application 
• 
Complexity of Implementation 
Step 2: Request survey 
Project specifications and feasibility for quick-build timeframe and budget are determined. 
Step 3: Publish list  
• 
Project list should include quick-build projects to be implemented in the next year or two. 
• 
Projects that did not make step 1 remain in queue for future consideration. 
• 
Projects deemed too complex for quick-build are recommended for the capital program. 
Do recognize that changes to the built environment outside of quick-build projects may not fit within the 
scope of short- or medium-term goals. Improving infrastructure that has a long history of putting all road 
users at risk may require long-term target dates. This may not reflect an unwillingness to address safety 
issues in your community, but rather an opportunity to implement proper investments to address 
extensive safety issues. 
Evaluation 
Evaluation is important to ensure your Vision Zero Action Plan is meeting your stated goals. Internal 
evaluation and published progress reports help inform the community at large of the successes, or areas 
to improve, of your Action Plan. Just as the work of achieving Vision Zero requires robust community 
engagement, communicating your progress requires multiple methods of engagement, from written 
reports to community forums, or other interactive ways to reach out to your community. 
The graphic below illustrates how you might use evaluation to improve your strategies and projects. 
Short-term and quick-build projects are a great way to iterate on potential long-term, capital projects 
and improve safety impact. 
 
54 Arlington County Vision Zero, “Quick-Build Project Prioritization,” 
https://www.arlingtonva.us/files/sharedassets/public/transportation/documents/quick-build-prioritization-1.pdf

Vision Zero Toolkit 
35 
Source: Volpe 
Your Vision Zero Action Plan will help guide your evaluation process. Each of the actions stated in your 
plan needs to be evaluated on at least a yearly basis to determine impact and progress. Consider the 
following methods to evaluate your work, but other methods can also be used if you deem them 
appropriate: 
• 
Crashes and killed or seriously injured: compare recent crash data with historical data. Consider 
including data regarding close calls, speeding, and risky driving (such as reckless driving or 
driving under the influence), as well as providing updates specific to your HIN. 
• 
Enforcement: provide data on traffic violations that are directly related to risky driving behavior, 
including data from speed safety cameras or red-light cameras. 
• 
Funding and resources: provide information on funding and other resources allocated to Vision 
Zero, as well as staffing updates. 
• 
Community engagement and education: provide information on community engagement, 
including number of community-facing events, meetings with community representatives, and 
people reached. Also consider documenting how Black and indigenous people, low-income 
people, disability groups, and other minority populations in your community were engaged. 
Include feedback and data collected in public-facing events, interviews, surveys, and public 
comments. 
• 
Transportation: track changes in traffic volumes and mode share. Where possible, incorporate 
roadway data that goes beyond commuting trips or peak hour volumes to gain a better 
understanding of the overall roadway system. 
• 
Other metrics to consider monitoring include EMS response times, change in EMS equipment, 
roadway clearance times, school outreach, safety upgrades on fleet vehicles, and others. 
In addition to system-wide evaluation, evaluate each of your projects and note what changes have 
occurred after implementation. This can determine if further refinements or additional improvements 
are needed to achieve your goals for that project. The Hillsborough County Metropolitan Planning 
Organization in the Tampa, FL area supported a project with the Hillsborough County Public Works 
Department to redesign a section of roadway on Fletcher Avenue that had known safety issues for 
pedestrians and bicyclists. After the redesign, crash data was analyzed for three years prior to and three 
TEST
•Use paint and 
bollards to install 
temporary curb 
extensions at an 
intersection.
EDIT
•Evaluate how people 
use and respond to 
the temporary 
installation. 
•Identify potential 
changes to the design 
for better compliance.
REFINE
•Refine the design 
of a permanent 
curb  based on 
evaluation of the 
temporary 
installation.

Vision Zero Toolkit 
36 
years after the redesign to establish whether reductions in fatalities and serious injuries occurred. The 
evaluation found that the redesign decreased travel speeds, increased walking and biking volumes, and 
decreased injuries and fatalities. The evaluation also made note of behavioral changes from the 
redesign, such as increased crosswalk and push-button use. Overall, the evaluation showed the project’s 
impacts and created an example for future investments in similar projects in the surrounding region.55 
Accountability and Transparency 
Accountability and transparency are key components of a strong Vision Zero initiative. Measuring the 
effectiveness and publicly showing changes over time can provide stakeholders and community 
members with a sense of trust. Showing the processes of adopting and following through on meeting 
goals and timelines holds your Vision Zero stakeholders accountable.  
Accountability and transparency can be provided to the public in multiple ways. Publicly available data 
websites that show categories such as 
crashes, fatalities, traffic stops, outreach 
activities, and funding can help the public 
understand the impacts of Vision Zero 
efforts. Establishing regular meetings with a 
Vision Zero Task Force and inviting members 
of the public to attend can also provide a 
way for the community to hold your team 
accountable.  
Advocacy organizations may publicly 
measure Vision Zero progress and report 
information. In one example, WalkDenver 
(now the Denver Streets Partnership), a 
coalition of advocacy groups for people-
friendly streets, used annual report cards to 
call attention to Denver’s progress toward 
Vision Zero goals. In 2018, the report card 
focused on one theme from the City of 
Denver’s 2017 Vision Zero Action Plan: Build 
Safe Streets for Everyone. For scoring, 
WalkDenver focused on the HIN and 
Communities of Concern, as half of Denver’s 
traffic fatalities occurred on 5% of the city’s streets. WalkDenver gave the City of Denver a final score of 
C, which reflected the city’s limited staffing for Vision Zero, and the report card information was released 
at a city-sponsored press conference. This provided the City of Denver with the impetus to reevaluate its 
internal processes and rethink how it measures impacts of infrastructure investments.56 In 2021, the 
Denver Streets Partnership released a follow up report card. Though some of the results were impacted 
 
55 FHWA, “Vision Zero Success Story—Infrastructure: Fletcher Avenue Complete Streets Redesign, Hillsborough 
County, Florida,” https://safety.fhwa.dot.gov/zerodeaths/docs/Hillsborough_CompleteStreets_Final_508.pdf 
56 Vision Zero Network, “Webinar Recap: Measuring Vision Zero from the Outside,” May 2, 2019, 
https://visionzeronetwork.org/webinar-recap-measuring-vision-zero-from-the-outside/ 
Strategy: Hold Yourself Accountable 
An important part of implementing Vision Zero is 
reporting on the outcomes of your Action Plan 
strategies. You can use this reporting to celebrate 
successes and identify opportunities to address 
barriers to progress. This kind of transparency will 
develop trust between stakeholders and your Vision 
Zero team. 
Consider the following ways to publicly provide 
information regarding your Vision Zero work: 
• Vision Zero Update Reports 
• Vision Zero Data Dashboard (including crashes 
and killed or seriously injured by travel mode, 
street safety projects, and other data to track 
implementation) 
• Vision Zero Action Plan Progress Scorecards 
• Outreach events at project locations to highlight 
the impact and gather feedback 
• Vision Zero Town Halls

Vision Zero Toolkit 
37 
by the COVID-19 pandemic, the report card noted that while the city’s overall grade increased to a B-, 
some key areas like sidewalk improvements were still needed.57 Report cards, and similar accountability 
tools, provide stakeholders with the impetus to continually strive for zero fatalities and serious injuries. 
Embedding Organizational Practices  
We know that Vision Zero cannot be achieved overnight and crashes and injuries may increase during 
implementation of Vision Zero, highlighting abnormal circumstances that may be reflective of wider 
trends beyond the limits of your community. During periods of success and struggle, it’s important to 
remain consistently committed to your Vision Zero Action Plan. To achieve Vision Zero, cultural changes 
are required across different organizational levels. Communities engaging in Vision Zero can work to 
establish provisions that ensure continuity. Some methods to ensure this include identifying staff for 
promotion into Vision Zero-specific work and engaging new hires in safety initiatives at the start of their 
employment. In addition, the lead Vision Zero agency can help educate and encourage other agencies 
and stakeholders to integrate safety in their policies and programs. 
Communication plays a major role in growing and sustaining a Vision Zero culture. Cities such as Boston, 
MA have noted that having an internal culture shift and securing buy-in across departments ensured that 
Vision Zero is prioritized. Boston, MA developed a regular check-in process to strengthen cross-
departmental Vision Zero work, allowing public engagement to be more consistently applied across 
departments. Other cities have also developed specific internal communication materials to further 
inform and embed Vision Zero. These include brown bag presentations, discussions including senior 
leadership, citywide staff email blasts, and one-on-one conversations with key staff members in each city 
department. In addition, reorganizing departments can help in breaking down work silos in the name of 
Vision Zero. Positions that frequently work together, such as engineers and planners, can be housed in 
the same department and help facilitate the speed and efficacy of implementation. Also consider other 
roles that would help achieve Vision Zero in a holistic manner, such as public health professionals and 
communications experts, and incorporate their work into agencies tasked in implementing Vision Zero. 
Ongoing interagency meetings and trainings can also be effective ways to improve communications and 
collaboration. 
Funding and Resources 
Funding is a key component of a successful Vision Zero initiative and collaborating across departments or 
agencies to share costs can be an effective way to secure support and buy-in of Vision Zero. Vision Zero 
partners may have access to different resources that can be leveraged to support projects or initiatives. 
Traditional budgeting structures within government agencies may make it difficult to cost share across 
different departments or agencies, so it is important to maintain relationships with partner agencies, 
leadership, and financial management offices to support creative ways of funding Vision Zero.58 For 
additional information, see Section 1: Building Support and Establishing Vision Zero.  
Potential partners at local, regional, State, and Tribal levels include, but are not limited to: 
 
57 Denver Streets Partnership, “The Denver Streets Partnership Releases the 2020 Vision Zero Action Plan Progress 
Report Card,” May 26, 2021, https://denverstreetspartnership.org/the-denver-streets-partnership-releases-the-
2020-vision-zero-action-plan-progress-report-car/  
58 Vision Zero Network, “Joint Departmental Vision Zero Budget Requests: An L.A. Case Study,” September 1, 2016, 
https://visionzeronetwork.org/joint-departmental-vision-zero-budget-requests-an-l-a-case-study/

Vision Zero Toolkit 
38 
• 
Transportation  
• 
Public Works 
• 
Transit 
• 
Planning and Development 
• 
Police 
• 
Education 
• 
Parks and Recreation 
• 
Fire 
• 
Housing 
• 
Public Health 
• 
Sanitation 
• 
Emergency Management 
State DOTs are common sources of roadway project funding, and your State may have dedicated funds 
for projects that promote safety. These funds may come from Federal or State sources of funding and 
include programs like the Highway Safety Improvement Program (HSIP) and Surface Transportation Block 
Grant (STBG) Program. State-administered programs often require that projects be planned through local 
transportation planning processes, which are often coordinated by an MPO. It is useful to have partners 
in your State DOT and local MPO that may be able to provide guidance on State and Federal funding 
opportunities and requirements. 
Federal-level Vision Zero funding opportunities also exist. Using the USDOT’s Grants website and USDOT 
Discretionary Grants Dashboard, your community can search for applicable grants, such as the SS4A 
Grant Program, which provides funding for Vision Zero Action Plans and implementation of projects and 
strategies from existing eligible Action Plans.59,60,61 The USDOT Navigator tool is also a valuable resource 
to help communities understand the best ways to apply for grants and plan for projects.62 The USDOT 
Thriving Communities Program offers technical assistance and capacity building resources to improve 
and foster thriving communities through transportation improvements.63 The USDOT has also created an 
in-depth chart detailing pedestrian and bicycle funding opportunities.64 
Most USDOT grant programs require a local match, either in a form of cash or in-kind from other 
sources. Other grants, including those from States or advocacy organizations, may also have match 
requirements. It is useful to consider how Vision Zero partners may be useful in meeting match 
requirements. Staff time and other resources provided by partner agencies or organizations to support 
Vision Zero may count as match for a grant application if those efforts are tied to the project(s) included 
in the application.65 Some grant programs allow reduced match when the grant program is targeting a 
 
59 USDOT, “Grants,” https://www.transportation.gov/grants, accessed June 8, 2023. 
60 USDOT, “DOT Discretionary Grants Dashboard,” https://www.transportation.gov/grants/dashboard 
61 USDOT, “Safe Streets and Roads for All (SS4A) Grant Program,” https://www.transportation.gov/grants/SS4A 
62 USDOT, “DOT Navigator,” https://www.transportation.gov/dot-navigator 
63 USDOT, “Thriving Communities Program,” https://www.transportation.gov/grants/thriving-communities 
64 FHWA, “Pedestrian and Bicycle Funding Opportunities,” 
https://www.fhwa.dot.gov/environment/bicycle_pedestrian/funding/funding_opportunities.pdf 
65 USDOT, “SS4A Match and Cost Share Examples,” https://www.transportation.gov/grants/ss4a/match-and-cost-
share-examples 
Strategy: Engage New Partners to Support Vision 
Zero? 
There may be departments that are unique to your 
locality that do not fall within categories listed that 
you may consider. This can include departments that 
oversee nightlife (including liquor licenses), 
immigration services, community development, or 
youth and senior programming, among others.

Vision Zero Toolkit 
39 
particular type of entity or issue. In some cases, urban, rural, or Tribal communities may qualify for 
match flexibility for certain grants. 
Federal grants are generally announced through a Notice of Funding Opportunity (NOFO), which will 
define eligible costs that can be covered by the grant, as well as match requirements. It is important to 
understand these requirements, which may vary across grant programs. 
For Federal grant programs, other federal funds generally cannot be used to meet match requirements. 
This does not mean, though, that matching funds must come from your jurisdiction’s budget. A non-local 
entity, such as the State, may provide matching funds on behalf of the local jurisdiction, as long as those 
funds do not originate from a Federal source. Note that there are some Federal grant programs that do 
allow “federal fund braiding,” which allows funds from one Federal program to meet the match 
requirements of another.66 
 
Improving Communications 
Through Vision Zero, there is an opportunity to reframe conversations around traffic safety, which may 
also lead to behavioral changes. Consider the various ways you will share Vision Zero messaging and the 
communities you would like to reach. Social media may be an effective method to reach youth, while 
utilizing radio or print advertising may reach more older adults. Also, importantly, translate and 
 
66 USDOT, “Understanding Non-Federal Match Requirements,” January 12, 2023, 
https://www.transportation.gov/grants/dot-navigator/understanding-non-federal-match-requirements 
Strategy: Understand Match Requirements 
When thinking about applying for a grant, review the match requirements and consider various 
resources that you may be able to leverage. In general, match can be provided in the form of cash 
and/or in-kind resources. You may be able to get creative and work with your partners to put 
together your match.  
Cash match is a portion of the total project cost that comes from somewhere other than the Federal 
grant source. Work with your partners, as these funds might come from your jurisdiction or a partner 
jurisdiction, the State, or the private sector or a non-profit partner. 
In-kind match may be more complicated, but also may provide more flexibility for communities with 
limited available funds. In general, you will estimate the cash value of in-kind resources and count 
that toward your match. Depending on the grant, in-kind match may include: 
• 
Personnel: Staff hours dedicated to project implementation or grant management. Volunteer 
hours from community groups may count toward match. 
• 
Goods: Materials used for engagement or implementation. Donated materials and materials 
provided by partners may count toward match. 
• 
Services: Purchased or donated services provided by third parties, which may include design 
work, community engagement support, or data analysis. 
• 
Space/Utilities: Cost of space and any related utilities used for the project. Consider space 
rented or donated for community engagement efforts.

Vision Zero Toolkit 
40 
disseminate your communications materials for non-English speakers as well, using the demographics of 
your community as a basis for translations. 
Cultural change also requires collaborating with and conducting outreach to different groups. Some 
stakeholders may already understand the importance of traffic safety for their community; however, for 
others, more education and a cultural shift may be necessary. Communications trainings for members of 
your Vision Zero team and media toolkits are an important tool to prepare stakeholders to share Vision 
Zero plans and strategies and frame discussions around traffic safety.67 Messaging will shift over time as 
the community’s understanding of Vision Zero shifts and the Action Plan steps are implemented.  
 
In one example, Richmond, VA hosted a kick-off event for their Vision Zero Action Plan in 2017 to bring 
together community and governmental partners to commit to the shared vision of zero fatalities and 
serious injuries. Richmond’s strong partnerships in the community helped integrate a culture of safety 
and Vision Zero practices across various governmental departments and within the community. 
Internally, to start leveraging and building partners, the Richmond Engineering Department reached out 
to all departmental leadership to emphasize how Vision Zero fit into each department's mission, and to 
 
67 Delaware Valley Regional Planning Commission, “Reporting Traffic Crashes,” 
https://www.dvrpc.org/Reports/PM21007.pdf 
Strategy: Reframing the Narrative Around Traffic Safety Culture 
When crafting the narrative of your traffic safety problem, remember that language plays an 
important role in safety culture. Here are some tips: 
• Use “crash,” not “accident” 
Traffic crashes, injuries, and fatalities are preventable. The word “accident” leads the public to 
interpret crashes as inevitable, or an event that occurs by chance. 
• Create community accountability and emphasize shared responsibility 
It is easy for people who rarely walk or bike to ignore messaging about protecting people walking 
and biking because they don’t see themselves as impacted. Messaging that includes all members of 
your community in Vision Zero can increase accountability. 
• Acknowledge universal benefits 
Investments in infrastructure for a particular user group (like people biking or walking) may create 
an “us vs. them” or “bikes vs. cars” mentality. Identify and communicate benefits to other road 
users or positive impacts to the local economy that may come from a particular investment to 
include the whole community in the improvement.  
• Report on fatalities with a public health lens 
Deaths due to traffic crashes are not singular, isolated events. Each crash is part of a larger public 
health issue. To contextualize each incident, reference local data on crashes, injuries, and fatalities. 
• Look closely at counterfactual statements 
Statements that infer what could have happened under other circumstances may shift blame. One 
example of this is focusing on a pedestrian who was hit wearing headphones or dark clothing, 
rather than focusing on other factors, like lighting or roadway design, that led to the crash.

Vision Zero Toolkit 
41 
brainstorm ways to include tailored messaging that linked Vision Zero directly to the departments’ 
missions.68 
For additional information on communications and collaboration, refer to Cooperation, Collaboration, 
and Community Engagement in Section 1. 
Meaningful Community Engagement  
Engaging with the community should occur through all phases of Vision Zero, as evidenced by the 
community engagement in Sections 1 and 2 of this toolkit. However, it is also important to remember 
that the community can become “burned out” on engagement if they feel that they are consistently 
being asked for feedback, but no visible actions are resulting from it. Though implementing Vision Zero 
takes time, being transparent with the community with regular status updates on Vision Zero can help 
them understand that their input matters and is making a difference in the process. In order to 
continually engage with the community on Vision Zero, consider the following: 
• 
Hold meetings at various days and times to engage people with different work and family 
schedules. 
• 
Use community spaces such as churches, libraries, community centers, schools, and parks to be 
closer to where people live, work, and play. 
• 
Find locations near transit, with accessible sidewalks and walking access, and/or near bike trails 
or roads with bike lanes. 
• 
Attend events and meetings held by other agencies or organizations to avoid schedule conflicts.  
• 
Attend and participate in community events where people already are.  
• 
Train community leaders to facilitate public-facing events such as workshops, meetings, 
informational pop-ups, etc.  
• 
Conduct surveys with online or in-person options. 
• 
Provide interpretation and translation of resources and engagement tools (flyers, handouts, 
presentations, follow-up materials, etc.) into common languages in your community. This 
includes captioning and American Sign Language interpretation. 
• 
Use language and terminology that is easy to understand for people without a background in 
transportation planning. 
• 
Consider how to reach people with limited internet access. Identify community organizations 
that can host “watch parties” and encourage people to use resources like community centers 
and libraries to access the internet. 
Including Multilingual and Multicultural Outreach and Educational Programming  
Understanding your community’s needs is essential to ensure your messaging reaches across different 
languages and cultures. For example, Philadelphia, PA has partnered with local community organizations 
such as the Asociación Puertorriqueños en Marcha to organize community walks and engage the 
Spanish-speaking community in their Vision Zero efforts and encouraged participation on the task force. 
 
68 FHWA, “Promoting Vision Zero: Case Study from Richmond, Virginia,” June 20, 2023, 
https://highways.dot.gov/safety/zero-deaths/promoting-vision-zero-case-study-richmond-virginia

Vision Zero Toolkit 
42 
In addition, the task force partnered with non-profit organizations to distribute and translate surveys 
into Spanish, Chinese, and Russian.69 
Communities of color are not only disproportionally impacted by traffic injuries and fatalities, but they 
are also underrepresented in traditional community engagement methods, such as community meetings 
and task forces. These traditional community engagement methods are often held in the afternoons and 
evenings during the week, which is more accessible for people with job flexibility and those that typically 
work during the weekday but may not be accessible to people who work evening and weekend shifts or 
who care for children or older family members in the evenings.  
To reach a wider audience, consider incorporating engagement methods that meet people where they 
are, including intercept surveys, engagement at community events such as street festivals, places of 
worship, commercial areas, and transit stops.  
Example: Reaching People Where They Are 
When Anchorage, AK began creating a Vision Zero Action Plan, they recognized the inherent 
difficulties of reaching traditionally underserved Black, Indigenous, and People of Color (BIPOC) 
residents and households with limited English proficiency, low-income, and limited vehicle 
access, among others. 
To incorporate more equitable Vision Zero strategies and evaluation measures, Anchorage’s 
Vision Zero team talked to more than 150 people near transit stops. Most respondents surveyed 
identified themselves as people who are Indigenous, American Indians, or Alaska Natives (40%). 
When compared to the city’s Indigenous, American Indian, or Alaska Native population (7.5%), it 
demonstrates the effectiveness of reaching to BIPOC communities in non-traditional ways.70 
The Pueblo of Laguna, a federally recognized Tribe in New Mexico, tasked their Community Bicycling and 
Walking Advisory Group (CBWAG) to create a community engagement plan to gather input from Tribe 
members about their needs, with the goal of reconnecting the Pueblo’s six villages with pedestrian and 
cycling infrastructure. The Pueblo hosted workshops and open houses with over 230 participants, as well 
as creating focus groups to represent the most vulnerable people in the community (elders, youth, 
CBWAG, and people with disabilities) to allow for their direct input through the entire process.71 The 
process resulted in a road diet and the addition of a bike lane on a State highway within the Tribal 
lands.72 
 
69 Kathleen Ferrier, “The Secret to Great Data in Vision Zero?” Vision Zero Network, January 29, 2018, 
htps://visionzeronetwork.org/secret-to-great-data-the-community/ 
70 Municipality of Anchorage, “Anchorage Vision Zero: Year One Update,” September 2019, 
htps://www.muni.org/Departments/OCPD/Planning/AMATS/Documents/Vision_Zero/2019/Anchorage_VZ_Annua
l_Report%20Dec%202019.pdf 
71 Alta Planning + Design, “Bicycle and Pedestrian Route Plan Pueblo of Laguna,” Pueblo of Laguna, May 2012, 
htps://www.lagunapueblo-nsn.gov/wp-content/uploads/2021/02/Pueblo-of-Laguna-Bike-and-Pedestrian-Route-
Plan-2012.pdf 
72 NaƟonal Center for Safe Routes to School, “Walking and Bicycling in Indian Country: Safe Routes to School in 
Tribal CommuniƟes htps://www.tribalsafety.org/walking-and-bicycling-in-indian-country-safe-routes-to-school-in-
tribal-communiƟes

Vision Zero Toolkit 
43 
Engaging Multi-Generational Age Groups in Planning and Policy 
Youth and older adults offer unique needs and perspectives on safety. Consider the context for each 
group in your community and engage with them in ways that make sense based on the issues they are 
facing. For example, if older adults are disproportionately represented in pedestrian crashes, work with 
local organizations on pedestrian safety initiatives for older adults and work with the community to find 
ways to address their issues. 
Youth provide a unique perspective for Vision Zero. As a population that either travels independently 
without a car or relies on others for transportation, their direct engagement can be a valuable resource 
in achieving Vision Zero. Meaningful engagement with youth involves including them as partners in 
planning, policy, and design of activities for Vision Zero. This provides youth with the power to help 
shape the transportation safety system and can create a future generation of transportation leaders.73 
Strategy: Engage Youth 
Direct involvement with younger residents can provide a different perspective on traffic safety. 
Ways to engage with them include:74 
• 
Interviews 
• 
Focus groups 
• 
Youth advisory boards or committees 
• 
Youth and adult-led initiatives 
• 
Youth and student-led groups 
• 
Opportunities for project leadership 
Consider collaboration with student-led or -centered organizations, including: 
• 
National Organization for Youth Safety75 
• 
Students Against Destructive Decisions76 
• 
Teens in the Driver Seat77 
• 
Vision Zero for Youth78 
Other organizations to consider partnering are available can be found at NHTSA’s Peer-to-Peer 
Teen Traffic Safety Program Guide.79 
In what other ways do you plan to engage with youth in your Vision Zero work? 
 
73 Jacob Smith, “Bring Youth Power into Local Transportation Safety Efforts,” National League of Cities, August 1, 
2022, https://www.nlc.org/article/2022/08/01/bring-youth-power-into-local-transportation-safety-efforts/ 
74 Jessica Shakesprere, Mica O’Brien, and Eona Harrison, “Youth Engagement in Collective Impact Initiatives: 
Lessons from Promise Neighborhoods,” Urban Institute, December 2020, 
https://www.urban.org/sites/default/files/publication/103408/youth-engagement-in-collective-impact-
initiatives_2.pdf 
75 National Organization for Youth Safety, https://www.noys.org/ 
76 Students Against Destructive Decisions, https://www.sadd.org/ 
77 Teens in the Driver Seat, https://www.t-driver.com/ 
78 Vision Zero for Youth, https://www.visionzeroforyouth.org/ 
79 NHTSA, “Peer-to-Peer Teen Traffic Safety Program Guide,” March 2019, https://www.nhtsa.gov/document/peer-
peer-teen-traffic-safety-program-guide

Vision Zero Toolkit 
44 
There are multiple ways to involve youth in Vision Zero. For example, the Montgomery County, MD DOT 
has a Vision Zero Youth Ambassador Program that selects local high school students as ambassadors to 
participate in an eight-week program that teaches different aspects of Vision Zero and take part in Vision 
Zero projects in Montgomery County. The students develop leadership skills to address the traffic safety 
concerns of their community.80 
In addition, youth engagement strategies require dedicated staff members, materials and meeting space, 
and funds for travel, training, and events. Since 1996, the City of Hampton, VA has employed youth 
planners as staff members of the City’s Planning Division, with access to all resources a city employee 
has. Youth planners have developed the city’s youth component of their comprehensive plan.81,82 
Older adults are another group that can provide a unique perspective. People aged 50 and over are 
overrepresented in pedestrian fatalities, with people over 75 years old being the demographic group 
with the highest proportion of pedestrian fatalities.83 Meanwhile, current projections estimate that by 
2030, one in five Americans will be older than 65 years old.84 Addressing traffic safety issues for older 
adults now will ensure that the increase in aging population will not result in higher numbers of traffic 
fatalities or injuries. 
Beyond including representatives of older adults in Vision Zero-specific committees and working groups, 
it is important to implement engagement tailored toward seniors to integrate them into your Vision Zero 
plan. Engaging them at senior centers, religious institutions, and senior housing complexes will allow for 
direct engagement opportunities. Coordinating with local non-profits and local chapters of national 
senior advocacy groups can also provide ways to learn more on issues related to older adults. 
Consider traditional and ethnic media outlets as well: the City of Seattle had more than 18 million 
impressions in a two-year span by placing ads in print and online newspapers targeting elderly African 
American, Vietnamese, and Somali communities.85 
Reaching People with Disabilities 
When hosting community meetings, it is important that locations are compliant with the Americans with 
Disabilities Act (ADA) and that sign language interpreters and other alternate formats are provided when 
possible. For meetings using remote platforms such as Zoom, providing live captions and American Sign 
Language interpreters is preferred over auto-generated captions.86 
 
80 Montgomery County DOT, “Montgomery County Youth Vision Zero Ambassador,” 
https://www.montgomerycountymd.gov/DOT-pedsafety/VZYA/ 
81 City of Hampton, “Youth Planners,” https://hampton.gov/1787/Youth-Planner-Program 
82 City of Hampton, “Youth Component of the Community Plan,” https://hampton.gov/2314/Youth-Component-of-
the-Community-Plan 
83 Smart Growth America. “Dangerous By Design 2021,” https://smartgrowthamerica.org/wp-
content/uploads/2021/04/Dangerous-By-Design-2021-update.pdf 
84 Jonathan Vespa, Lauren Medina, and David M Armstrong, “Demographic Turning Points for the United States: 
Population Projections for 2020 to 2060,” U.S. Census Bureau, February 2020, 
https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf 
85 City of Seattle, “Vision Zero 2017 Progress Report,” 
https://www.seattle.gov/Documents/Departments/beSuperSafe/VZ_2017_Progress_Report.pdf 
86 Alexa Vaughn-Brainard, “The Insensitivity of Sensitivity Studies,” Ground UP, no. 10 (July 2021): 80–85.

Vision Zero Toolkit 
45 
Some communities have an accessibility specialist or liaison that can be engaged in Vision Zero. Ideally, 
this person would work in the agency tasked with implementing Vision Zero, but they may work in a 
different department, which is a great opportunity for broader partnerships. For example, in New York 
City, the DOT’s Chief Accessibility Specialist ensures that people with disabilities are present and 
engaging in their safe streets work by hosting meetings with disability advocates on a quarterly basis. 
The Chief Accessibility Specialist offers a direct line to the mayor for community members with 
disabilities and can provide updates and solicit information from both the community and the mayor. 
This has created a space where community members have the chance to speak with planners, engineers, 
and policy makers about the policy and design decisions that affect them.87 
In addition to a position like Accessibility Specialist, there are other creative ways to engage people with 
disabilities. One option is to work closely with volunteers that can represent and serve as a link to people 
with disabilities in your jurisdiction. The Greater Portland Council of Governments (GPCOG) in Portland, 
ME engages volunteer mobility liaisons through their Community Transportation Leaders Program. These 
liaisons have personal experience with mobility and transportation challenges due to a range of factors, 
including disabilities, and can describe the challenges faced by themselves and their peers. They work 
with GPCOG to solve issues faced by their community through training, skill-building, and involvement as 
committee members of Portland Area Comprehensive Transportation System, the region’s metropolitan 
planning organization. Their work has led to improvements such as the installation of an audible 
pedestrian signal at a key location and advocating for the adoption of Vision Zero in the region.88,89
 
87 Quemuel Arroyo, “People with Disabilities in the Conversation,” Vision Zero Cities Journal (blog), October 10, 
2019, https://medium.com/vision-zero-cities-journal/people-with-disabilities-in-the-conversation-f8dcc5006ef1 
88 Greater Portland Council of Governments, “Mobility Liaisons,” https://www.gpcog.org/182/Mobility-Liaisons 
89 Zoe Miller, Kate O’Brien, Kathryn Violette and Marcel Ntagora, “Community Transportation Leaders Program 
Handbook,” 2022, https://www.gpcog.org/DocumentCenter/View/2310/Community-Transportation-Leaders-
handbook

47 
Section 4: Continuing Your Vision Zero Journey 
Next Steps 
Establishing and implementing Vision Zero will take time, but with resources, commitment, and patience 
it will pay off in the long run. The City of Oslo, Norway began working toward Vision Zero goals in the 
1990s, redeveloping streets to become more pedestrian- and bicyclist-friendly and implementing policies 
that made it difficult to drive in certain parts of the city. These changes helped Oslo reach their zero goal 
in 2019.90,91 Closer to home, Hoboken, NJ officially adopted Vision Zero in 2021 with a goal of eliminating 
traffic-related injuries and fatalities by 2030.92 Hoboken’s initial adoption and implementation was 
heavily influenced by community input. And, although they formally adopted their Vision Zero Action 
Plan in 2021, Hoboken had already recorded zero fatality years since 2019. To do that, Hoboken 
implemented quick build projects and created more pedestrian- and bicycle-friendly infrastructure to 
make the city more pedestrian-oriented, which decreased pedestrian, bicycle, and vehicle crashes.93,94 
Many resources are available to guide you through the process of developing, implementing, and 
evaluating your Action Plan. The FHWA Vision Zero Community of Practice (VZ CoP) provides a 
compilation of technical resources to assist communities in achieving zero fatalities, including a list of 
resources related to funding Vision Zero efforts.95,96 As part of the VZ CoP, FHWA also offers a Vision Zero 
Community Pairing Program (Pairing Program), matching communities in peer or mentor/mentee pairs. 
The Pairing Program provides Vision Zero communities at various stages of adoption a platform for 
sharing information and experiences, assessing strategies and actions, and forging beneficial learning 
relationships among Vision Zero peers. The Pairing Program is for Vision Zero communities at all stages – 
from establishing to implementing.97 
As you work through your journey to establish, develop, and implement your Action Plan, refer back to 
this document and reach out to your peer communities that are listed as examples to learn more about 
their experiences. 
 
90 Jessica Murray, “How Helsinki and Oslo Cut Pedestrian Deaths to Zero,” The Guardian, March 16, 2020, 
https://www.theguardian.com/world/2020/mar/16/how-helsinki-and-oslo-cut-pedestrian-deaths-to-zero 
91 Terje Elvsaas, “Best Practices: How Oslo Reached Vision Zero (And How Your City Can, Too!),” Streetsblog USA, 
October 16, 2020, https://usa.streetsblog.org/2020/10/16/best-practices-how-oslo-reached-vision-zero-and-how-
your-city-can-too/ 
92 Hoboken Vision Zero, https://www.vzhoboken.com 
93 Eve Kessler, “Eyes on the Street: How Hoboken Has Eliminated Traffic Deaths,” Streetsblog New York City, April 6, 
2021, https://nyc.streetsblog.org/2021/04/06/eyes-on-the-street-how-hoboken-has-eliminated-traffic-deaths/ 
94 Megan Lim, “A New Jersey City Achieved 0 Traffic Deaths in 4 Years with Quick, High Impact Ideas,” NPR, August 
25, 2022, https://www.npr.org/2022/08/25/1119110757 
95 FHWA, “Vision Zero Community of Practice,” https://highways.dot.gov/safety/zero-deaths/vision-zero-
cop/vision-zero-community-practice 
96 FHWA, “Funding,” https://highways.dot.gov/safety/zero-deaths/vision-zero-cop/funding 
97 FHWA, “Vision Zero Community Pairing Program,” https://highways.dot.gov/safety/zero-deaths/vision-zero-
cop/community-pairing-program

Vision Zero Toolkit 
48 
Additional Resources 
Getting Started and Vision Zero Action Plan Development 
FHWA, “Lessons Learned from Development of Vision Zero Action Plans,” January 2021, 
https://safety.fhwa.dot.gov/zerodeaths/docs/FHWA-SA-20-
073_Lessons_Learned_from_Development_of_Vision_Zero_Action_Plans.pdf 
FHWA, “Transportation Safety Planning and the Zero Deaths Vision: A Guide for Metropolitan Planning 
Organizations and Local Communities,” https://safety.fhwa.dot.gov/tsp/fhwasa18024 
UNC Highway Safety Research Center, Collaborative Sciences Center for Road Safety (CSCRS), “Guide to 
Developing a Vision Zero Plan,” August 2020, https://www.roadsafety.unc.edu/wp-
content/uploads/2020/08/CSCRS_VZGuide_FINAL.pdf 
Vision Zero Network, “Moving from Vision to Action: Fundamental Principles, Policies & Practices to 
Advance Vision Zero in the U.S.,” February 2017, http://visionzeronetwork.org/wp-
content/uploads/2017/01/MinimumElements_Final.pdf 
Vision Zero Network, “Vision, Strategies, Action: Guidelines for an Effective Vizion Zero Plan,” December 
2017, https://visionzeronetwork.org/wp-content/uploads/2017/12/VZN_ActionPlan_FINAL.pdf 
Vision Zero Network, “Where to Start on the Road to Vision Zero,” April 21, 2023, 
https://visionzeronetwork.org/where-to-start/ 
FHWA, “The Safe System Approach Presentation,” January 24, 2023, 
https://highways.dot.gov/safety/zero-deaths/safe-system-approach-presentation-0 
FHWA, “Zero Deaths and Safe System,” https://highways.dot.gov/safety/zero-deaths 
National Safety Council, “Safety for All Roadway Users,” https://www.nsc.org/road 
ITE Safety System, https://www.ite.org/technical-resources/topics/safe-systems/ 
UNC Highway Safety Research Center, “Collaborative Sciences Center for Road Safety, Creating Safer 
Systems and Healthier Communities: Resource Hub,” 
https://www.roadsafety.unc.edu/profdev/resource-hub/ 
Vision Zero Network, “Shifting to a Safe System for Everyday Transportation,” 
https://visionzeronetwork.org/shifting-to-a-safe-system-for-everyday-transportation/ 
Equity and Engagement 
FHWA, “Equity in Roadway Safety,” https://highways.dot.gov/safety/zero-deaths/equity-roadway-safety 
Manal Aboelata, Elva Yanez, and Rebekah Kharrazi, “Vision Zero: A Health Equity Road Map for Getting 
to Zero in Every Community,” Prevention Institute, January 2017, 
https://www.preventioninstitute.org/publications/vision-zero-health-equity-road-map-getting-zero-
every-community 
National Center for Safe Routes to School, https://www.saferoutesinfo.org/

Vision Zero Toolkit 
49 
USDOT, “Promising Practices for Meaningful Public Involvement in Transportation Decision-Making,” 
October 2022, https://www.transportation.gov/priorities/equity/promising-practices-meaningful-
public-involvement-transportation-decision-making 
Vision Zero Network, “Elevating equity in Vision Zero communications: A white paper framing the 
challenges & opportunities,” November 2016, https://visionzeronetwork.org/wp-
content/uploads/2017/01/VZ-Equity-White-Paper-FINAL.pdf 
Vision Zero Network, “Prioritizing Health Equity in Vision Zero Planning,” September 2023, 
https://visionzeronetwork.org/wp-
content/uploads/2023/09/Prioritizing_Health_Equit_in_Vision_Zero_Planning.pdf 
Countermeasures 
Centers for Disease Control and Prevention, “Active Communities Tool Assessment Modules,” 
https://www.cdc.gov/physicalactivity/community-strategies/active-communities-tool/assessment-
modules.html 
FHWA, “Pedestrian and Bicycle Safety,” https://safety.fhwa.dot.gov/ped_bike/ 
FHWA, “Proven Safety Countermeasures,” https://safety.fhwa.dot.gov/provencountermeasures/ 
FHWA, “Improving Safety for Pedestrians and Bicyclists Accessing Transit,” 
https://safety.fhwa.dot.gov/ped_bike/ped_transit/fhwasa21130_PedBike_Access_to_transit.pdf 
FHWA, “Safe System Roadway Design Hierarchy,” 
https://highways.dot.gov/sites/fhwa.dot.gov/files/2024-
01/Safe_System_Roadway_Design_Hierarchy.pdf  
National Association of City Transportation Officials, Urban Street Design Guide, 
https://nacto.org/publication/urban-street-design-guide/ 
NHTSA, “Countermeasures that Work: A Highway Safety Countermeasure Guide for State Highway Safety 
Offices,” Eleventh Edition, https://www.nhtsa.gov/sites/nhtsa.gov/files/2023-12/countermeasures-
that-work-11th-2023-tag_0.pdf  
NHTSA, “Enforcement & Justice Services,” https://www.nhtsa.gov/enforcement-justice-services 
Evaluation 
Kathleen Ferrier, “Measuring Success in Vision Zero: Examples from Seattle & NYC,” Vision Zero Network, 
June 5, 2017, https://visionzeronetwork.org/measuring-success-in-vision-zero-examples-from-
seattle-nyc/ 
NYC DOT, “Safety Treatment Evaluation (2005-2018),” 2022, 
https://www.nyc.gov/html/dot/downloads/pdf/safety-treatment-evaluation-2005-2018.pdf 
Technical Assistance and Capacity Building  
FHWA, “Civil Rights Title VI Toolkit,” https://www.fhwa.dot.gov/civilrights/programs/title_vi/toolkit.cfm 
FHWA, “Highway Safety Programs: Local Road Safety Plans,” https://highways.dot.gov/safety/local-
rural/local-road-safety-plans

Vision Zero Toolkit 
50 
FHWA, “Highway Safety Programs: Resources,” https://highways.dot.gov/safety/zero-deaths/resources 
FHWA, “Transportation Safety Planning and the Zero Deaths Vision: A Guide for Metropolitan Planning 
Organizations and Local Communities,” https://highways.dot.gov/safety/zero-deaths/tsp-and-zero-
deaths-vision-guide-metropolitan-planning-organizations-and-local-2 
FHWA, “Vision Zero Community of Practice,” https://highways.dot.gov/safety/zero-deaths/vision-zero-
cop/vision-zero-community-practice 
USDOT, “Key Notices of Funding Opportunity,” https://www.transportation.gov/bipartisan-infrastructure-
law/key-notices-funding-opportunity0