City Council Item Report

City of Surprise — General (2026-04-29)

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Billboard Signs
FS21-147
1
City Council 
October 19, 2021

Topics of Discussion
ØSign Code Background
ØProposed code language
ØTimeline
ØQuestions or Comments
2

Ø
April 2015 through March 2018:  Overhaul of the city’s Sign Code
Ø
March 6, 2018:  City Council approval of the new Sign Code
Ø
April 5, 2018:  
New Sign Code goes into effect
Ø
December 2020: Recent approval of the LDO
Ø
May 12, 2021:
 Outreach meeting
Ø
July 15, 2021: 
Planning and Zoning Commission
Ø
August 17, 2021:  City Council continuance
Ø
September 21, 2021:  City Council Work Session
3
Background (milestones)

Proposed Text 
(Revise Table 109-1a  regarding Permitted Signs)
4

5
Proposed Text 
(Revise Section 109-1.7.F.11 regarding Billboard Prohibition)

6
Proposed Text 
(New Section 109-1.9.C.9 regarding Billboard Signs)
Ø 9.a – sets up the corridor
Ø 9.b – sets up additional locational requirements
Ø 9.c – sets up design requirements
Ø 9.d – sets up CUP requirement with P&Z approval authority

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SR 303
SR 303
SR 303
US 60
163rd Ave
El Mirage Rd
Litchfield Rd 
(alignment)
Happy Valley Rd
Beardsley Canal
McMicken Channel
Proposed Corridor
Proposed Corridor Location

8
SR 303
McMicken Channel
Proposed Corridor
200’
20’
180’
Lat 33°41’49” N
Lon 112°21’35” W 
Lat 33°41’ 47” N 
Lon 112°22’ 22” W
Proposed Corridor Dimensions

9
SR 303
McMicken Channel
Proposed Corridor
1760’
1760’
Potential Sign 
Locations
Potential Sign Locations
One sign 
within corridor

10
Proposed Text (New Section 109-1.9.C.9 regarding Billboard Signs)
45’
45’ max height 
per P&Z 
recommendation

11
Proposed Text (New Section 109-1.9.C.9 regarding Billboard Signs)

12
Proposed Text 
(New Section 109-1.11.B.6  re: Electronic Messaging Centers)

13
Outreach
Ø May 12, 2021 Outreach Meeting 
Ø Recent conversation with Corte Bella HOA
Ø Mounting opposition
Ø
34 items
Ø
5 physical look
Ø
4 dark skies
Ø
20 scenic view / desert beauty
Ø
9 driver distraction
Ø
7 no reason given
Ø Opposition expressed during the September 21, 2021 CCWS

14
Timeline
Ø October 19, 2021 City Council hearing
Ø November 28, 2021 Effective Date 
(if approved)

QUESTIONS OR 
COMMENTS?
Thank You
15