Staff Report

City of Mesa — Board of Adjustment Public Hearing (2026-06-03)

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[1] 
 
Board of Adjustment Report 
Date 
June 3, 2026 
Case No.  
BOA26-00041 
Project Name 
Mountainside Fitness CSP Amendment 
Request 
• Special Use Permit to allow for a modification to a Comprehensive 
Sign Plan  
Project Location 
9311 East Cadence Parkway 
Parcel No(s) 
313-25-871  
 
Project Area 
3.8± acres 
Council District 
District 6 
Existing Zoning 
Planned Community (PC) 
General Plan 
Designation 
Mixed Residential 
Applicant 
Darshan Dawson, Arizona Commercial Signs 
Owner 
Store Capital Acquisitions, LLC 
Staff Planner 
Kwasi Abebrese, Planner II 
Recommendation 
Staff finds that the requested Special Use Permit to modify an existing Comprehensive Sign Plan 
(CSP) meets the review criteria outlined in Section 4.7 of Phase 2 of the Development Unit 1 
Plan as well as Chapter 15 of the Cadence Community Plan and the required findings for a 
Special Use Permit (SUP) outlined in Section 11-70-5 of the MZO. 
Staff recommends approval with conditions.

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Project Overview 
Request: 
The applicant is requesting a Special Use Permit (SUP) to modify a Comprehensive Sign Plan 
(CSP) for an existing Small-Scale Commercial Recreation facility located in a Planned 
Community (PC) with an approved Community Plan. Specifically, the project site is located within 
Phase 2 of Development Unit 1 (DU 1) of the Cadence Community Plan. 
The proposed modification to the existing CSP includes an increase in the maximum aggregate 
sign area from 186.4 square feet to approximately 278 square feet.   
Site Context 
General Plan:  
• 
The Placetype for the project site is Mixed Residential and the Growth Strategy is Evolve. 
• 
Per the 2050 General Plan, entertainment and recreation land uses, including fitness 
centers and gymnasiums, are not principal or supporting land uses in the Mixed 
Residential Placetype. However, when the Commercial Recreation facility was approved, 
entertainment and recreational land uses, including fitness centers and gymnasiums, were 
listed as primary land uses for this location per the 2040 General Plan. 
Sub Area Plans:  
• 
The project site is located within the Mixed-Use Community District of the Mesa Gateway 
Strategic Development Plan. 
• 
The focus of this district is to provide sustainability through the creation of a live/work/play 
community with a wide variety of land uses including low-to-high density residential, 
commercial, employment, civic and recreational uses. 
• 
The Commercial Recreation facility is consistent with the intent of the Mesa Gateway 
Strategic Development Plan.   
Zoning:  
• 
The project site is zoned Planned Community (PC) with an approved Community Plan. 
• 
Specifically, the site is located within the Community Commercial (CC) Land Use Group 
of the Cadence Community Plan and is also, within Phase 2 of Development Unit 1 of the 
Plan. 
• 
Per Section 8.3 of the Community Plan, the existing Small-Scale Commercial Recreation 
facility is permitted in the Community Commercial Land Use Group.

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Surrounding Zoning & Use Activity: 
Northwest 
PC 
Commercial Uses 
North 
PC 
Medical Office  
Northeast 
PC 
Day Care Facility 
West 
PC 
Commercial Uses 
Project Site 
PC 
Existing Small-Scale 
Commercial Recreation 
Facility 
East 
PC 
Residential 
Southwest 
(Across SR-24 Gateway 
Freeway) 
Maricopa County 
Vacant 
South 
(Across SR-24 Gateway 
Freeway) 
Maricopa County 
Vacant 
Southeast 
PC 
Residential 
Site History: 
• 
October 10, 2012: The City Council annexed 483.2± acres, including the project site, into 
the City of Mesa and established Light Industrial (LI) zoning on the property (Case No. 
A12-001; Ordinance No. 5113; Ordinance No. 5114). On the same day, the City Council 
approved the rezoning of the property from LI to a Planned Community (PC) District and 
established the Pacific Proving Grounds North Community Plan, which was subsequently 
named the Cadence Community Plan (Case No. Z12-028; Ordinance No. 5115). 
• 
June 6, 2018: The Board of Adjustment approved a Special Use Permit for the Cadence 
Master Comprehensive Sign Plan which established community-wide sign types, including 
major and minor entry monumentation, non-residential signage, facility/identity signage, 
directional signage, and builder signage (Case No. BOA18-00328). 
• 
October 9, 2019: The Planning and Zoning Board approved the Development Unit Plan 
for Development Unit 1, Phase 2 of the Planned Community District to guide development 
on the site (Case No. ZON19-00577).  
• 
March 25, 2020: The Planning and Zoning Board approved a Site Plan to allow for the 
development of a commercial shopping center on approximately 19 acres of land, 
including the project site (Case No. ZON19-00909).   
• 
September 2, 2020: The Board of Adjustment approved a Special Use Permit to allow for 
a Comprehensive Sign Plan for a large commercial development located on approximately 
25 acres of land, including the project site (Case No. BOA20-00226).  
Project/Request Details 
Site Characteristics: 
The project site is located on the east side of Ellsworth Road, south of Cadence Parkway and 
north of the SR-24 Gateway Freeway. The site is approximately 3.8± acres in size and is part of 
the Cadence Commercial Center, which comprises approximately 26 acres of land within the 
Cadence Planned Community.

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The site is currently developed with an approximately 40,000 square foot building and has 115 
linear feet of street frontage on Cadence Parkway as well as approximately 384 linear feet of 
frontage on the SR-24 Gateway Freeway.  
Access to the site is provided from Ellsworth Road via Cadence Parkway, which serves as the 
major internal street that connects the north and south sections of the Cadence Commercial 
Center as well as the residential neighborhoods on the east and southeast sides of the project 
site.  
Comprehensive Sign Plan (CSP): 
The applicant is requesting a modification to the existing CSP to accommodate signage specific 
to the development. The existing CSP was approved in 2020 (Case No. BOA20-00226).  
Per the requirements of the existing CSP, the maximum aggregate sign area for attached signage 
is 80% of the lineal front foot of building occupancy. The existing building has a linear frontage 
of 233 feet. Therefore, the maximum aggregate sign area allowed is 186.4 square feet. The 
maximum area per sign is 160 square feet. The building currently has one 160-square-foot 
attached sign on the front (west) elevation. If approved, the proposed CSP will allow for the 
addition of one 118-square-foot attached sign at the south elevation of the building and an 
increase in the maximum aggregate sign area from 186.4 square feet to approximately 278 
square feet.   
 
Table 1: Standard Attached Sign Allowance 
 
 
Sign 
Standards 
MZO Requirements 
Existing 
CSP 
Proposed 
CSP 
Staff 
Recommendation 
Maximum 
aggregate 
sign area per 
front foot of 
building 
occupancy 
(200 – 249 
feet) 
 
 
 
MZO Section 11-43-
3(D)(1): 
80% of lineal front foot of 
occupancy  
 
 
A total of 186.4 square 
feet 
 
 
 
  
 
80% of lineal 
front foot of 
occupancy   
 
 
A total of 
186.4 square 
feet 
 
 
 
 
 
 
 
119.5% of 
lineal front 
foot of 
occupancy 
 
A total of 
278 square 
feet 
 
 
 
 
 
 
 
As proposed

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Approval Criteria – Section 15.3(a)(i) of the Cadence Community Plan: 
Section 15.3(a)(i) of the Cadence Community Plan stipulates that an individual CSP may contain 
signage standards and criteria that exceed the permitted height, area, and number of signs 
specified in the Mesa Zoning Ordinance based on the following criteria: 
• 
Placement: The project site has frontages on both Cadence Parkway and the SR-24 
Gateway Freeway and is located approximately 495 feet east of Ellsworth Road. The site 
is primarily accessed from Cadence Parkway, which is the major internal street within the 
existing commercial center that connects to Ellsworth Road. There is limited visibility of 
the site from Ellsworth Road, which is the only major arterial street access to the site. The 
proposed CSP would provide visibility of the Commercial Recreation facility on the SR-24 
Gateway Freeway. The proposed sign is located approximately 260 feet from the Gateway 
Freeway and is appropriately placed relative to traffic movement, existing site features as 
well as orientation relative to viewing distances and viewing angle. 
• 
Quantity: The project site is approximately 3.8 acres in size and has over 380 linear feet 
of frontage on the SR-24 Gateway Freeway. The proposed CSP will allow for the 
installation of one additional wall sign which is approximately 117.7 square feet on the 
existing 40,000 square foot commercial building. The proposed signage will not be greater 
than required to provide easy identification of the existing commercial development on the 
SR-24 Gateway Freeway.  
• 
Size: The CSP will allow for a maximum aggregate sign area of 278 square feet for the 
existing commercial development. The proposed sign area will not be larger than 
necessary for visibility and readability in relation to topography, volume of traffic, speed of 
traffic and visibility range. 
• 
Materials: The CSP will allow for an attached sign that has been designed with materials, 
colors and illuminations that are compatible with the existing sign at the west elevation of 
the building as well as the architecture of the building to ensure a uniform and consistent 
development. 
• 
Context: The proposed signage entails a lettering style, sign placement and an 
architectural style that is consistent with the surrounding area and the existing sign on the 
site.  
• 
Sign illumination and brightness: The proposed sign shall be designed to conform to 
the brightness standards specified in the Mesa Zoning Ordinance. Staff has included a 
condition of approval to address this requirement. 
Special Use Permit: 
Per Section 11-46-3(A) of the MZO, a CSP must be approved in conjunction with an SUP.  Per 
Section 11-70-5(E) of the MZO, the Board of Adjustment must find the following criteria are met 
for approval of a SUP: 
1. Consistency with the General Plan and other Plan/Policies: The proposed CSP is 
consistent with the goals and objectives of the General Plan, as well as the Mixed Use 
Community District of the Mesa Gateway Strategic Development Plan. Approval of the 
CSP will advance the goals and objectives of the General Plan by allowing a customized 
sign plan for a Commercial Recreation facility development with a unique location and 
physical scale. 
2. Zoning District Intent: The location, size, and design of the proposed sign is consistent 
with the existing Planned Community District and the Community Commercial Land Use

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Group. The proposed sign, which includes similar materials for the existing signs 
structures, as well as architectural style and complementary colors, is consistent with the 
planned architectural character of the Cadence Commercial Center and the established 
design themes within the Cadence Planned Community. The sign is appropriately placed 
to be sufficiently visible and readable and is also appropriately located relative to traffic 
movement, site features, and orientation relative to distances and viewing angles. 
3. Project Impact: There will be no injurious or detrimental impact to surrounding properties 
with the proposed signage and the proposed signage will only encourage harmonic growth 
for the surrounding area. 
4. Adequate Public Facilities: The City of Mesa utilities and public infrastructure are 
available to serve the proposed project. 
Citizen Participation 
The applicant conducted a Citizen Participation process, notifying surrounding property owners.  
Required Notification: 
• 
Property owners within 500 feet of the project site were notified of the public hearing.  
• 
Neither the applicant nor staff has received any comments or concerns from surrounding 
property owners on the proposed project.  
Conditions of Approval 
Staff recommends approval of the Special Use Permit for a Comprehensive Sign Plan subject 
to the following conditions: 
1. Compliance with the final sign plan as submitted, except as modified by the conditions 
listed below. 
2. All signs shall comply with Section 11-43-2 Design Standards for Permanent Signs and 
Sign Structures of the Mesa Zoning Ordinance, as required by Section 15.1 of the 
Cadence CP. 
3. All signs, when illuminated, shall conform to the City of Mesa Lighting and Electrical Code, 
and shall conform to the brightness standards specified in the Mesa Sign Ordinance as 
required per Section 15.3(a)(i)(6) of the Cadence Community Plan. 
4. Compliance with all requirements of the Development Services Department regarding the 
issuance of building permits.  
5. Any sign components that become deteriorated, damaged, or weakened shall be 
promptly repaired or replaced. 
6. All signage to be reviewed and approved through a separate sign permit application.  
Section 11-70-5 of the MZO allows for a revocation process if any condition, stipulation, or term 
of the approval of the SUP has been violated.  In addition to the conditions of approval above, 
approval of the SUP is conditioned on the information provided by the applicant at the public 
hearing and in the application (including any accompanying narrative and other supplemental 
materials) not being false or materially misleading at the time of approval.

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Exhibits 
Exhibit 1 – Vicinity Map 
Exhibit 2 – Project Narrative 
Exhibit 3 – Site Plan 
Exhibit 4 – Comprehensive Sign Plan 
Exhibit 5 – Power Point Presentation