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Downtown Mesa Association FY 2025-26 Accomplishments FY 2026-27 Workplan Jimmy Cerracchio, President & Executive Director, Downtown Mesa Association Jeff McVay, Manager of Urban Transformation Introduction What is DMA • Enhanced Municipal Services District • Formed in 1985 • 501c6 Mission To provide vision and leadership for Downtown Mesa, establishing our community as a clean, safe, and dynamic regional destination through activation, beautification, and communication. 2 Introduction • 1 Sq Mile • Legally defined geographic boundary • Enhanced Municipal Services District • Services above and beyond general municipal services • Commercial Properties • Zones for Level of Service 3 Introduction Priorities • Appearance and Safety • Parking Management • Communications • Activation and Placemaking • Business Engagement 4 Operations 5 Clean Team • 6 Full-Time Team Members • Provide Service 7 Days a Week • Visible Presence On-Street • Pro-Active Service • Also Maintains Parking Lots, Garages, City Plaza, The Post, and Neon Garden 6 Clean Team Service Category 2023-24 2024-25 2025-26 Trash Removal (Tons) 14.86 31.44 29.4 Trash Bags Pulled 4460 6208 7749 Graffiti Removal 481 511 339 Pressure Washing Service Hours 336 406 468 Plaza & Neon Garden Maintenance Hours N/A N/A 244 7 Clock Tower Repair 100th Anniversary of the Mesa Town Center Clock • Replaced Clock Mechanism • Replaced Signage • Replaced Interior Lights • Revealed Copper • Painted Base 8 Statue Cleaning • Purpose: Preserve and Maintain Downtown’s Public Art • Twice Annually (April & October) • 32 Art Pieces • 50 Volunteers • Business Support = Discounts & Free Items for Volunteers 9 Parking Permits and Enforcement • On-Street Spaces and 13 Garages and Lots Monitored • 2155 Permits Managed • 2685 Tickets Issued • 1954 Warnings Issued Warnings Parking Tickets 0 500 1000 1500 2000 2500 3000 3500 2023-24 2024-25 2025-26 Parking Citations Warnings Parking Tickets 10 Special Event Parking • Sirrine Garage • 94 Events • 13,399 Cars Parked • New Tablets • New Uniforms 11 Marketing and Promotions 12 Website 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 May 1, 2023 – Apr 30, 2024 May 1, 2024 – Apr 30, 2025 May 1, 2025 – Apr 30, 2026 DowntownMesa.com Pageviews User Engagement First-Time Visitors 2025-26 • 591k Pageviews • 369k User Engagement • 222k First Time Visitors 13 Social Media Followers: 24,100 Total Views: 553,000 Since January 2026 Followers: 19,286 Total Views:80,900 Followers: 1,600 Total Views: 29,000 Meet Me in Mesa Campaign Walk in introduction video 6 videos completed 60,800 views 14 Media and Outreach Public Relations Mentions in Media: 581 Average PR Audience: 142,036,761 Value: $6,824,140 E-Blasts E-marketing: 8,794 Subscribers (17.6% ↑) Open Rate: 17.57% Increased frequency: 7.8% ↑ Refreshed look in March 2026 TV 45% Online 39% Radio 1% Insta/ FB/ Youtube 4% Print 11% MEDIA TYPE 15 Advertising • Spring Training Guide • Tribune • BBQ Classic • Holiday Shopping Passport • Noon Year’s Eve • Baseball Block Party • Mesa Amplified 16 Mesa Tribune Partnership • Contribute Content for Publication • Downtown Focused Public Interest Stories • DMA Events • Restaurant Features • Visitor Guides 17 Banner Program • 106 Banner Locations • Center St, Main St, Macdonald, Robson • Rotating Displays • Supporting community events, branding, and messaging • Partners Include: • City of Mesa • Benedictine University • Mesa Arts Center • Hohokams • Mesa Public Schools • Mesa Chamber 18 Events 19 Events 20 Events Event Name Number of Recurrences/ Days Estimated Attendance Sunset Market 9 5,400 Storytime 28 3,000 Halloween 1 1,500 BBQ Classic 2 3,500 Merry Main Street Market 1 3,000 Noon Years Eve 1 1,500 Baseball Block Party 1 2,000 Easter 1 2,000 Mesa Amplified 2 27,600* 21 Over 100 Bands 27.6k people in Downtown 19 Stages 4x Web Traffic 22 Business Engagement 23 Business Engagement • 5 business promotions • Quarterly merchant meetings • Bi-weekly Merchant Newsletters • Business Visitations • Flyer & Notice Delivery • 3 Ribbon Cutting Events • 4 Walking Tours & Presentations 24 Gift Card Program • 2025-26 Sales = $11,384.00 • 40 Businesses Participating 25 Administration 26 Administration New Staff • New Executive Director • New Marketing, Events, & Engagement Team Property Owner Mixer • Opportunity to introduce current board members and new leadership Reviewing Board Structure/ Bylaws 27 2026-2027 Priorities 28 2026-27 Priorities • Engage Mesa Residents • District Focused Events • Meet Your Neighbors Nights • Grow Signature Events • Bluegrass & BBQ • Mesa Amplified • Enhance Marketing Efforts • Summer Ad Campaign • Alley Activation Pilot 29 City Participation 30 Professional Services Agreement • DMA is contracted with the City of Mesa through a Professional Services Agreement • The Professional Services Agreement includes the following services Baseline Services Funded through the annual SID 228 assessment and City voluntary self-assessment • Clean team ambassadors • Pressure washing • Promotion/ marketing • Weed control/ graffiti abatement • Business development Enhanced Services Funded through the Professional Services Agreement • Parking management and enforcement • Promotional programming • Banner & kiosk program • Special event production – 3 per year minimum • Enhanced public space management • Maintenance of Plaza at Mesa City Center 31 Professional Services Agreement Funding for the Professional Services Agreement comes from three primary sources: • Annual SID 228 Assessment • City-owned property voluntary contribution • Enhanced Services Enhanced Services $400,604.05 City Voluntary Self-Assessment – City-Owned Property $230,577.77 Annual SID 228 Assessment – Commercial Properties $351,293.45 Plaza, Neon Garden, & The Post Landscaping & Maintenance Up to $58,032.00 32 Professional Services Agreement 2026-27 DMA Annual Budget Amount $982,475.27 Special Event Parking Fund Allotment $50,000 33