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Longbow Corridor: Lodging Opportunity Assessment Visitor Data and Market Analysis Jaye O’Donnell, Economic Development Director May 4, 2026 Approach. This deck reviews the regional lodging market, the submarket around the Longbow corridor, and the planning context for lodging at 5717 E Longbow Parkway. It describes what the data shows. It does not review a specific operator or brand, and it does not recommend a particular proposal. Evidence used: → CoStar hospitality reports for Mesa and the Phoenix metro (April 2026). → Placer.ai visitor data for Mesa District 5, via Visit Mesa. → Esri Business Analyst demographics, 30-minute drive time at Longbow Golf Club. → Falcon Field Economic Activity Area Strategic Plan, City of Mesa. 2 SelectMesa.com Policy and planning context. → The FFEAA Strategic Plan lists “hospitality, golf, sports and recreation” as one of the area’s untapped growth opportunities. → Hotels and motels are permitted uses in the Light Industrial and General Industrial districts that govern this corridor. → The same Plan lists the lack of a strong identity or “sense of place” as a barrier for the area. What this means for the site. The planning framework supports lodging on the Longbow corridor. A destination-caliber hotel fits the identified growth sector and helps address the “sense of place” gap the Plan calls out. Falcon Field Economic Activity Area Strategic Plan (City of Mesa, 2014); City of Mesa Zoning Ordinance. 3 SelectMesa.com Regional lodging supply. Share of hotel rooms by chain scale. Mesa current inventory, Mesa with planned additions, and the Phoenix metro. Phoenix metro 25.1% 45.5% 29.5% Mesa + planned 45.6% 50.3% 4.0% Mesa current 46.6% 50.0% 3.3% Midscale / Economy Upscale / Upper Midscale Luxury / Upper Upscale Mesa’s luxury and upper-upscale share is 3.3%. The Phoenix metro share is 29.5%. Planned additions bring Mesa to 4.0%. Source: CoStar Group, Mesa and Phoenix Hospitality Reports, April 2026. Shares use CoStar/STR chain-scale definitions. 4 SelectMesa.com Rate and occupancy. Mesa chain scales fill at similar rates. Revenue differs because of price. $0 $50 $100 $150 $200 55% 60% 65% 70% 75% 80% Occupancy ADR ($) $52 $99 Upscale / Upper Midscale Midscale / Economy What the chart shows. The two bubbles line up on the horizontal axis. Occupancy is 65.0% for midscale and economy rooms and 66.1% for upscale and upper-midscale rooms. ADR differs by about $70 a night. RevPAR (bubble size) rises from $52 to $99. Source: CoStar Group, Mesa Hospitality Submarket Report, April 2026. Trailing 12-month performance. RevPAR = occupancy × ADR. 5 SelectMesa.com Where Mesa visitors stay. Of 1.4M hotel cross-visits by out-of-market visitors who spent 3+ hours in Mesa, here is where they actually booked a room. Mesa 39.4% 557,976 Scottsdale 14.8% 209,410 Phoenix 13% 184,245 Chandler 12.5% 176,142 Tempe 8.6% 122,098 Gilbert 6% 84,439 Other 5.7% 80,690 About 60% of those bookings happen outside Mesa. The most-visited hotel among Mesa visitors is Talking Stick Resort in Scottsdale. Source: Placer.ai, Mesa Visitors’ Top Places: Hotels & Casinos, April 2025–March 2026. 6 SelectMesa.com Hotels lead Falcon Field's weekday trip mix at every dwell filter. Top trip categories at the Falcon Field area for out-of-market weekday visitors (150+ mi from home), shown at two dwell thresholds. Dwell ≥ 10 min broader visitor base Hotels & Casinos 22.3% Dining 15.4% Shops & Services 10.1% Shopping Centers 8.6% Travel 6.0% Dwell ≥ 150 min long-dwell subset Hotels & Casinos 46.7% Dining 15.9% Shopping Centers 9.7% Shops & Services 4.5% Superstores 2.6% Of the top 8 properties at dwell ≥ 150 min, ~95% of visit share is upper midscale or above. Home2 Suites Mesa Longbow (upper-midscale extended-stay, on-site at Longbow) leads at 27.8% | nearly 60% of all hotel visits in this segment. Source: Placer.ai, Falcon Field Airport Visitor Journey, out-of-market weekday visitors 150+ mi from home (last 12 months). Trip-category percentages are prior-visit shares at each dwell threshold (top 5 categories per threshold). Property tier mix derived from the 150-min dwell prior/post compare. 12 SelectMesa.com Submarket visitor profile. Out-of-market visitors to District 5 (which contains the Longbow corridor) compared with the Arizona statewide benchmark. Arizona (statewide) District 5 visitors Median household income +$16K vs. statewide AZ $87.1K D5 $103.2K Bachelor’s degree or higher +10 pts vs. statewide AZ ~33% D5 ~43% Share with HHI $150K+ Largest income bracket in D5 AZ ~24% D5 ~32% 1.1M out-of-market visitors over the trailing 12 months, 3.4M total visits, 3-day average stay, Friday–Sunday peak. Sources: Placer.ai, District 5 Out-of-Market Visitors, April 2025–March 2026 (Visit Mesa subscription). Average household income figures as reported by Visit Mesa based on that data. 7 SelectMesa.com Site characteristics. Features of the Longbow Parkway site that bear on lodging product fit. Location and setting →Direct frontage on Longbow Golf Club. →Views of Superstition Mountain and visibility from Loop 202 and Longbow Parkway. →Inside a 330-acre mixed-use business park in northeast Mesa. Physical constraints →About 2.37 usable acres. →A 52-stall parking variance is required for a full-service concept. These features fit destination-oriented concepts. They also fit a range of select-service, boutique, and golf-oriented products. Sources: Elliott D. Pollack & Co., Longbow Business Park Hotel Analysis (March 2026); CBRE Hotels Advisory letter (March 2026); City of Mesa parcel records. 8 SelectMesa.com Findings. 1. The upper-end supply gap is real. Mesa has a 3.3% luxury and upper-upscale share. The Phoenix metro share is 29.5%. Planned additions bring Mesa to 4.0%. 2. Revenue favors upper-end rooms at the same occupancy. Upscale and upper-midscale rooms run 66.1% occupancy at a $150 ADR. Midscale and economy run 65.0% at $80. RevPAR is $99 vs. $52. 3. The submarket visitor is upscale. District 5 out-of-market visitors show a $103K average HHI, a 43% bachelor’s-plus rate, and a 32% share at $150K+ income. Arizona statewide figures are $87K, 33%, and 24%. 4. The site and the Plan both support lodging use. Hotels are permitted by right. The FFEAA Plan names hospitality as a growth sector. Site attributes fit destination-oriented concepts. The evidence points toward lodging demand at this site, with the strongest case at the upper-midscale tier and above. Prepared by the City of Mesa Office of Economic Development, April 2026. 9 SelectMesa.com Stay connected. Jaye O’Donnell Economic Development Director City of Mesa, Arizona Office of Economic Development 480.644.3457 Jaye.O’Donnell@mesaaz.gov Mesa-Economic-Development Mesa Business Builder BetterLifeMesa SelectMesa.com MesaBusinessBuilder.com