Staff Report

City of Mesa — Board of Adjustment Public Hearing (2026-04-01)

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Board of Adjustment Report
Date 
April 1, 2026 
Case No. 
BOA25-00058 
Project Name 
Destination at Gateway CSP 
Request 
Special Use Permit (SUP) for a Comprehensive Sign Plan (CSP) 
Project Location 
Located at the southeast and southwest corners of East Williams Field 
Road and South Signal Butte Road. 
Parcel No(s) 
304-37-047G
304-34-203C
304-34-035H
304-3-7047J
304-3-4203F
304-34-203L
304-34-203G
304-34-203H
304-34-203K
312-07-962D
304-3-4203J
304-37-047H
Project Area 
125± acres 
Council District 
District 6 
Existing Zoning 
General Commercial with a 
Planned Area Development 
Overlay (GC-PAD), and 
Light 
Industrial 
with 
a 
Planned Area Development 
Overlay (LI-PAD) 
General Plan 
Designation 
Regional Center

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Applicant 
Sean Lake, Pew & Lake, P.L.C. 
Owner 
BCB Group Investments, LLC 
Staff Planner 
Kellie Rorex, Senior Planner 
Recommendation 
Staff finds that the requested Special Use Permit (SUP) for a Comprehensive Sign Plan (CSP) 
meets the review criteria outlined in MZO Section 11-46-3 and the required findings for a Special 
Use Permit (SUP) in Section 11-70-5. 
Staff recommends approval with conditions. 
Project Overview 
Request: 
The applicant is requesting a Special Use Permit (SUP) for a Comprehensive Sign Plan (CSP) 
for an Auto Mall and Large Commercial Development known as Destination at Gateway 
(Proposed Project). The specific request, per the submitted sign plan and project narrative, is to 
allow nine (9) signs to exceed the permitted height within the LI and GC zoning districts, to allow 
the horizontal to vertical ratio of sign copy to exceed a 2:1 ratio for one (1) proposed sign, and to 
exempt wayfinding signage from detached sign separation requirements. The remainder of the 
detached signs, as shown on the submitted site plan, will meet all Sign Code requirements. The 
proposed CSP is only for detached signage within Destination at Gateway, attached building 
signage will comply with current code. 
Site Context 
General Plan:  
• 
The Placetype for the project site is Regional Center and the Growth Strategy is Evolve. 
• 
Regional Centers are the major retail, cultural, recreational, and entertainment 
destinations in Mesa. They feature major retailers, national chains, specialty shops, and a 
wide range of services and amenities that draw consumers from across the City and 
greater metropolitan area.  
• 
The Proposed Project is to facilitate the development of Destination at Gateway, an 
approved development that includes an auto mall, large commercial development, and 
multiple residences. 
Zoning:  
• 
The project site is zoned General Commercial with a Planned Area Development Overlay 
and Light Industrial with a Planned Area Development Overlay (GC-PAD & LI-PAD) 
• 
The Destination at Gateway development is a permitted use in the GC-PAD and LI-PAD 
zoning districts.

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Surrounding Zoning & Use Activity: 
Northwest 
(Across Williams Field 
Road) 
PC 
Single Residence 
North 
(Across Wiliams Field 
Road) 
RS-6-PAD 
Single Residence 
Northeast 
(Across Williams Field Road) 
RS-6-PAD 
Single Residence 
West 
RU-43 (Maricopa County) & 
RS-9 
Vacant 
Project Site 
GC-PAD-CUP and LI-PAD 
Vacant 
East 
RS-6-PAD & RSL 4.5 
Single Residence 
Southwest 
(Across 24 Gateway 
Freeway) 
RU-43 (Maricopa County) 
Vacant 
South 
(Across 24 Gateway 
Freeway) 
RU-43 (Maricopa County) & 
HI 
Vacant/Industrial 
Southeast 
(Across 24 Gateway 
Freeway) 
GI 
Vacant 
Site History: 
•
April 16, 1990: The City of Mesa’s City Council annexed 626± acres of land, including a
portion of the subject property on the east side of Signal Butte Road (Ord. No. 2514).
•
June 4, 1990: The City Council approved a rezoning of recently annexed lands from
County Rural (RU-43) to Agriculture (AG) (Case No. Z90-025; Ord. No. 2529).
•
April 4, 2005: The City Council approved a rezoning of a 10± acre parcel, 304-34-203A,
from Agriculture (AG) to M-2 (Now General Industrial [GI]) (Case No. Z05-024; Ord. No.
4371).
•
July 12, 2006: The City Council approved a rezoning of a 11± acre parcel, 304-34-203B,
from Agriculture (AG) to M-1 PAD (now Light Industrial with a Planned Area Development
Overlay [LI-PAD]) (Case No. Z06-046, Ord. No. 4575).
•
July 18, 2018: The City Council annexed a portion of the property located on the west
side of Signal Butte (27± acres) and established comparable zoning of Agriculture (AG)
on the property (Case No. ANX17-00253; Ord. No. 5448).
•
June 18, 2018: The City Council approved a Minor General Plan Amendment to change
the land use designation on the property from Employment to Neighborhood and rezoned
the property from Agriculture (AG) and General Industrial with a Council Use Permit (GI-
CUP) to Multiple Residence-2 with a Planned Area Development overlay (RM-2-PAD),
Small Lot Residential-4.5 with a Planned Area Development overlay (RSL-4.5-PAD),
Single Residence-6 with a Planned Area Development overlay (RS-6-PAD), Single
Residence-7 with a Planned Area Development overlay (RS-7-PAD), and Single
Residence-9 with a Planned Area Development overlay (RS-9-PAD), and General
Commercial with a Planned Area Development overlay and with a Council Use Permit
(GC-PAD-CUP) to allow for the development of a master planned community called
Destination at Gateway (Case No. ZON18-00142, Resolution No. 11171; Case No.
ZON17-00247, Ord. No. 5450).
•
April 15, 2019: The City Council approved modifications to the Destination at Gateway
PAD. (Case No. ZON18-00933; Ord. No. 5501).

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•
July 8, 2020: The City Council approved a Minor General Plan Amendment to change the
land use designation on the property from Neighborhood to Mixed-use Activity (Case No.
ZON20-00129; Res. No. 11544).
•
June 17, 2024: The City Council approved a rezone from Agriculture (AG), Light Industrial
with a Planned Area Development overlay (LI-PAD), General Commercial with a Planned
Area Development overlay and Council Use Permit (GC-PAD-CUP), and General
Industrial (GI) to General Commercial with a Planned Area Development overlay and
Council Use Permit (GC-PAD-CUP), and Light Industrial with a Planned Area
Development overlay and Council Use Permit (LI-PAD-CUP) to allow for the future
development of an auto mall, large commercial development, and a multiple residence
development (Case No. ZON22-00267; Ord. No. 5857).
•
May 13, 2025: The Design Review Board recommended approval of the Destination at
Gateway Design Guidelines to Planning Director (Case No. DRB24-00766).
•
May 29, 2025: The Planning Director approved the Destination at Gateway Design
Guidelines (Case No. DRB24-00766).
•
June 9, 2025: The Planning Director approved the site plan for a large format retail user
as part of the Destination at Gateway development (Case No. ZON24-00593).
•
August 27, 2025: The Planning and Zoning Board approved a Site Plan Review and
Special Use Permit (SUP) for a service station (Case No. ZON24-00859).
•
February 9, 2026: City Council approved a Council Use Permit to allow for two freeway
landmark monument signs at Destination at Gateway (Case No. ZON25-00056, Res. No.
12472).
Project/Request Details 
Site Characteristics: 
The project site is located at the southeast and southwest corners of East Williams Field Road 
and South Signal Butte Road. The project site is approved for an auto mall and large group 
commercial development on 125± acres. Destination at Gateway has approved design 
guidelines with specific building materials and colors which the proposed detached signs will 
utilize.  
Comprehensive Sign Plan (CSP): 
The applicant is requesting a CSP to allow modifications from the Sign Ordinance to 
accommodate signage specific to the development. The requested modifications include 
increases to the maximum height for nine (9) detached signs and a deviation to the horizontal-
to-vertical ratio of sign copy to exceed the 2:1 ratio. The request also proposes that wayfinding 
signage be exempt from the detached sign separation requirement of 75 feet (MZO Section 11-
43-2(C)). Wayfinding signage is typically less than six (6) square feet and therefore not included
in CSPs; however, due to the size of the site and the nature of the development, larger wayfinding
signage is proposed and included in this CSP. The separation requirement for detached
monument signs is intended to limit excessive sign area, not wayfinding signage.
Table 1 compares the Mesa Zoning Ordinance (MZO) standards and the proposed CSP 
modifications per Section 11-43 of the MZO.

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Development Standards 
MZO Allowance 
CSP Proposed 
Detached Signage Height 
- 11-43-3.D.3
12-feet
5 signs at 14 feet 
4 signs at 20 feet 
Detached Signage Design 
Guidelines – 11-43-2.B 
The sign copy should not 
exceed a horizontal-to-
vertical ratio of two to one 
(2:1). 
Exceeds 2:1 Ratio for main 
entry monument sign only 
(as shown in the CSP)  
Detached Signage Design 
Guidelines – 11-43-2.C 
No detached permanent 
sign is allowed within 
seventy-five (75) feet of 
any 
other 
detached 
permanent sign on the 
same parcel or Group C-
O-I Development site. 
Wayfinding signs do not 
apply 
Approval Criteria - Section 11-46-3(D): 
Per Section 11-46-3(D) of the MZO, the Board of Adjustment must find at least one of the 
following criteria are met in order to approve a CSP.  
•
Unique or Unusual Physical Conditions: The project site is 125± acres, has over 4,500
feet of frontage along two major arterials (Signal Butte Road and Williams Field Road),
and is bordered by the 24 Gateway Freeway to the south. The approved site plan limits
the visibility of some commercial tenants and buildings. The proposed CSP would provide
visibility of the commercial development for both vehicular and pedestrian traffic and help
with wayfinding across the development.
•
Unique Characteristics of Land Use, Architectural Style, Site Location or other
Distinguishing Features: The Destination at Gateway development has approved
design guidelines ensuring quality and complimentary site design. The proposed CSP
exhibits distinguishing features, colors and materials found within the design guidelines
which represents a clear variation from conventional development.
•
Incorporation of Special Design Features: The proposed CSP includes design
standards such as materials, colors, and forms consistent with the Destination at
Gateway Design Guidelines.
Special Use Permit: 
Per Section 11-46-3(A), a CSP must be approved in conjunction with an SUP.  Per Section 11-
70-5(E) of the City of Mesa Zoning Ordinance, the Board of Adjustment shall also find the
following criteria are met for approval of a SUP:
1. Advance the Goals and Objectives of and Consistency with the General Plan and
other Plan/Policies: The proposed CSP is consistent with the Regional Employment

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Center Placetype, and furthers the implementation of, and is not contrary to, the Vision, 
Guiding Principles, Strategies, and applicable elements of the Mesa 2050 General Plan. 
2. Consistency with the Zoning District Purposes: The proposed CSP is consistent with
the location, design and operating characteristics and conforms to the goals and purposes
of the GC and LI zoning designations on the project site.
3. Project Impact: The proposed signage is not expected to create any injurious or
detrimental impacts to surrounding properties and will support cohesive and harmonious
development within the area. The signs are appropriately scaled and designed to avoid
being overbearing, and will not include flashing, blinking, animation, or noise. In addition,
the site design and sign placement have been carefully considered to minimize visibility
and potential impacts to nearby residential uses. No signs are directly oriented toward
residential development without separation by an arterial or collector street, and the overall
placement, height, and illumination of the signage help ensure that residential areas are
not adversely affected.
4. Adequate Public Facilities: The developer is currently installing infrastructure in the area
and services will be available to serve the proposed project once construction is complete.
Required Notification 
The applicant provided letters to surrounding property owners within 500 feet of the project site, 
notifying them of the public hearing.  
As of writing this report, staff has not been contacted regarding the Proposed Project. 
Conditions of Approval 
Staff recommends approval of the Special Use Permit for a Comprehensive Sign Plan, subject 
to the following conditions: 
1. Compliance with the final sign plan as submitted.
2. Compliance with the Mesa Zoning Ordinance, including all applicable City development
codes and regulations.
3. Compliance with all requirements of the Development Services Department regarding the
issuance of building permits.
4. Any sign components that become deteriorated, damaged, or weakened shall be
promptly repaired or replaced.
5. Prior to submitting a sign permit provide a letter from ADOT regarding the placement of
project signs on Signal Butte Road, adjacent to ADOT ROW.
6. All signage to be reviewed and approved through a separate sign permit application.
Section 11-70-5 of the MZO allows for a revocation process if any condition, stipulation, or term 
of the approval of the SUP has been violated.  In addition to the conditions of approval above, 
approval of the SUP is conditioned on the information provided by the applicant at the public 
hearing and in the application (including any accompanying narrative and other supplemental 
materials) not being false or materially misleading at the time of approval. 
Exhibits

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Exhibit 1 – Vicinity Map 
Exhibit 2 – Project Narrative 
Exhibit 3 – Sign Plan 
Exhibit 4 – Power Point Presentation