Council Report - Urban Transformation

1 
 
  
 
Fees and Charges Report 
Date:  
March 5, 2026 
To: 
 
Audit, Finance, and Enterprise Committee  
Through: 
Brent Stoddard, Assistant City Manager 
 
 
Scott Butler, City Manager 
 
From:  
Jeff McVay, Manager of Urban Transformation 
 
 
Anthony Rodriguez, Urban Transformation Project Manger 
 
Subject: 
Office of Urban Transformation Update to Economic Development’s 
Schedule of Fees and Charges, Council District 4 
 
Purpose and Recommendation 
The Office of Urban Transformation is proposing an increase to the Daily Permit Parking 
Rate by $1.50 from $2.50 to $4.00 in the Economic Development Schedule of Fees and 
Charges. If the proposed change is approved by City Council, the fees and charges will 
be effective July 1, 2026. 
Background 
Administered by the Downtown Mesa Association (DMA), the City manages 1,034 parking 
spaces across four parking garages and four surface parking lots within downtown Mesa.  
Discussion 
The proposed Daily Permit Parking Rate shown in Exhibit A includes a $1.50 increase. 
The demand for parking continues to increase due to the increase in commercial activity, 
development activity, and ASU enrollment. The proposed Daily Permit Parking Rate 
better reflects the increased demand and the increased costs associated with managing 
downtown parking. 
In comparison to our peer cities, the proposed Daily Permit Parking Rate continues to be 
extremely competitive. Daily parking rates in downtown Phoenix range from $15.00 to 
$50.00. In downtown Tempe, the rates range from $10.00 to $30.00 per day. 
Methodology 
An examination of comparable parking rates in peer cities determined that an increase of 
$1.50 was fair and reasonable.

2 
 
Alternatives 
Modify the Daily Permit Parking Rate to include a smaller or larger increase than 
recommended. 
Make no changes to the Daily Permit Parking Rate. 
Fiscal Impact 
The proposed Daily Permit Parking Rate would generate approximately $1,950 in 
additional revenue per year. 
Coordinated With 
The proposed Daily Permit Parking Rate was coordinated with the DMA. The DMA 
supports the recommended Daily Permit Parking Rate.

Fees & Charges Schedule – Key 
 
 
 
 
 
Heading Configuration 
Schedule of Fees & 
Charges  
Department 
Contact Information 
HEADING 1 
HEADING 2 
Heading 3 
Description of Fee 
   Description of Fee 2 
 
 
 
Font Indications 
Font  
Font Indications 
Regular Font 
Existing fee or language 
Strikethrough  
Fee or language will be deleted 
from the Fee Schedule 
BOLD CAPS 
Language is being added to Fee 
Schedule 
Bold 
New or increased Fee Amount

Schedule of Fees & Charges 
Exhibit A – Economic Development  
Department: Office of Urban Transformation 
Description of Service 
Current Fee 
Range 
Proposed 
Fee Range 
Unit 
Total Fiscal 
Impact 
Notes 
PERMITTED PARKING RATES* 
 
 
 
 
 
Daily Permit 
$2.50 
$4.00 
  
$1,950.00 
Projected at 5 permits sold per 
weekday in the year. 
 
 
 
 
  
 
 
 
 
  
 
Estimated Total Annual Fiscal Impact: 
$1,950.00