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Confidential Trade Secret 1 City of Mesa Public Opinion Research Likely Voters March 3-6, 2025 September 22-25, 2025 * Percentages may not total 100 due to rounding Confidential Trade Secret Specializing in strategic messaging surveys to gather a broad spectrum of public opinion including perception of the client, awareness of their challenges, public priorities, views on broad and specific issues, vulnerabilities, and argumentation. Five-time winner of “Best Polling Firm” by the Arizona Capitol Times Goal: Accurate, impartial results 2 About HighGround Inc. Confidential Trade Secret Survey Methodology The N=500 scientific surveys were conducted among high efficacy voters who have a history of electoral participation in the City of Mesa. Individuals were randomly selected to reflect quotas for likely participation in local elections. The poll was weighted to model the likely turnout of voters across party, age, region, and gender. The live interview surveys of voters was conducted to both landline and cell phone users. The margin of error for both surveys is ±4.3% with a 95% confidence interval. 3 Confidential Trade Secret Likely Voters Age Group: 14.0% 29 and under 18.0% 30 to 39 18.0% 40 to 49 23.8% 50 to 64 26.2% 65 Plus Sex: 48.0% Male 52.0% Female Area: 16.0% District 1 17.0% District 2 14.0% District 3 10.0% District 4 22.0% District 5 21.0% District 6 4 Confidential Trade Secret 5 Demographics Do you have children under 18 living at home with you? 31.2% Yes 67.0% No 1.8% Refused Ideology 21.2% Very Conservative 16.2% Somewhat Conservative 33.0% Moderate 10.2% Somewhat Liberal 10.2% Very Liberal 4.6% Don't Know 4.6% Refused Confidential Trade Secret In general, would you say that the City of Mesa is heading in the right direction, or the wrong direction? 16.0% Definitely right direction 46.2% Probably right direction 9.8% Probably wrong direction 5.4% Definitely wrong direction 22.6% Don’t Know, Refused 29 and Under: 70.0% right direction 30-39: 61.1% right direction 40-49: 57.8% right direction 50-64: 59.7% right direction 65+: 64.1% right direction 6 62.2% Total Right 15.2% Total Wrong 22.6% DK, Refused March 2025 59.0% Total Right 18.8% Total Wrong Confidential Trade Secret What do you consider to be the top issue facing the City of Mesa today? 29.8% Housing prices 17.8% Inflation and high prices 15.6% Homelessness 12.0% Traffic and congestion 8.8% Public Safety 8.6% Controlling city spending 3.2% Other 4.0% Don’t Know 0.2% Refused 7 <29: 41.4% Housing prices 30-39: 40.0% Housing prices 40-49: 38.9% Housing prices 50-64: 22.7% Housing prices 65+: 19.8% Inflation and High Prices March 2025 32.0% Housing prices 20.8% Inflation and high prices 12.8% Traffic and congestion 12.6% Homelessness Confidential Trade Secret How would you rate the Mayor and City Council’s overall job performance in the City of Mesa? 3.2% Excellent 24.2% Very Good 44.8% Ok 7.0% Poor 2.8% Failing 16.4% Undecided 1.6% Refused 8 <29: 24.3% excellent/very good 30-39: 27.8% excellent/very good 40-49: 24.4% excellent/very good 50-64: 27.7% excellent/very good 65+: 30.5% excellent/very good March 2025 3.0% Excellent 20.4% Very Good 47.0% Ok 8.0% Poor 5.4% Failing Confidential Trade Secret Rating Municipal Services Mean Excellent/Very Good Fire and Medical 4.08 59.2% Libraries 3.90 76.4% Museums 3.74 59.0% Parks 3.69 38.8% Police 3.66 62.8% Recreation programs 3.57 44.4% Open space and trails 3.53 40.6% Streets and transportation 3.22 47.8% Utilities 3.22 51.0% 9 Confidential Trade Secret In general, would you say that amount of taxes you pay to the City of Mesa are: 10 Too Low, 3.8% Just About Right, 56.0% Too High, 35.8% Don’t know/Refused , 4.4% Too Low Just Right Too High Under 29 5.7% 61.4% 27.1% 30 - 39 2.2% 65.6% 28.9% 40 - 49 6.7% 56.7% 32.2% 50 - 64 3.4% 46.2% 46.2% 65+ 2.3% 55.0% 38.2% District 1 2.5% 58.8% 33.8% District 2 5.9% 57.6% 29.4% District 3 2.9% 62.9% 31.4% District 4 6.0% 56.0% 34.0% District 5 4.5% 54.5% 38.2% District 6 1.9% 49.5% 43.8% March 2025 2.6% Too low 53.0% Just about right 39.4% Too high Confidential Trade Secret Definitely Yes, 13.2% Probably Yes, 24.6% Probably No, 9.0% Definitely No, 4.8% Don't Know, 48.4% Refused, 0.0% March 2025 54.0% Yes 11.4% No 34.0% Don’t know 11 Arizona allows cities to impose a primary property tax to fund general city services. To the best of your knowledge, does the City of Mesa currently impose this tax on its residents? Total: 37.8% Yes 13.8% No Yes No Under 29 35.7% 18.6% 30 - 39 32.2% 12.2% 40 - 49 44.4% 13.3% 50 - 64 41.2% 10.9% 65+ 35.1% 15.3% District 1 40.0% 12.5% District 2 37.6% 11.8% District 3 37.1% 15.7% District 4 32.0% 18.0% District 5 31.8% 12.7% District 6 45.7% 14.3% Confidential Trade Secret Policy Priorities Mean Ensuring government transparency 4.62 Reducing crime 4.45 Supporting community health and safety 4.43 Conserving water 4.43 Attracting and retaining high-quality jobs 4.42 Protecting taxpayers 4.37 Addressing homelessness 4.33 Promoting sustainability 4.09 Fostering robust workforce training and development 3.92 Investing in vibrant and attractive neighborhoods 3.61 Attracting high-quality retail and restaurants 3.54 12 Importance Confidential Trade Secret How do you prefer to receive information about City of Mesa services, projects, and decisions? 39.0% Email newsletter 24.8% Social media 24.2% Letters or postcards 15.4% Television news 14.8% Online Publication 13.6% Flyers 7.4% Newspaper 6.2% Radio 3.2% Mesa’s Channel 11 4.4% Don't Know 2.8% Refused 13 Confidential Trade Secret Questions?